Ask any big copywriter to name a book that inspired them, and it’s pretty much guaranteed that their top 10 list will include Robert B. Cialdini’s Influence. It’s the daddy of marketing. But are you ready to read it? And if you do, will you ever be the same afterwards?

In this follow-up episode, copywriters Nicole and Sarah and special guest case study specialist Rob Beadle share how they got on with applying the principles of Influence to their work. They unveil instances of Influence in their daily lives and give their perspective on how persuasion can be ethical. Listen out for Rob’s lesson on how to create social proof for a product you’ve not yet launched and Nicole’s innovative tactic to use reciprocation in a way that doesn’t feel icky—and isn’t another lead magnet.

If this episode of Copy Kit got you interested in Influence, please reach out and let Nicoke and Sarah know! You can check out links to the Copy Kit Membership below and find examples of Influence in Sarah and Nicole’s work and copywriting businesses. Subscribe to the podcast to catch the next episode with another analysis of a book about copywriting.

Timestamps

[0:40] Welcome back to the podcast, Rob Beadle!

[1:50] How Crocs use Influence to get us to buy their shoes, plus other instances of Influence IRL

[7:10] Rob recaps his implementation points and covers his experiment with the contrast principle

[13:30] How can you get social proof for a product or service you’ve not launched yet?

[18:30] Rob defends himself against the principles of Influence

[22:00] Ethical marketing tactics for online service providers and sellers of physical goods

[27:10] Nicole’s first implementation point: How can we use reciprocity without creating *another* lead magnet?

[33:35] Commitment and consistency as a marketing tool

[36:40] World first: A live copy walk-through on the podcast!

[40:50] Sarah unpacks pitching with commitment and consistency

[47:05] But what actually is social proof?

[54:45] Following Cialdini’s call to arms

[1:00:35] Who should read Influence?

Links and Resources Related To This Episode

Buy your copy of Influence by Robert B. Cialdini

Check out Rob Beadle’s website

Connect with Rob on LinkedIn

Sarah’s Commitment And Consistency Pitch

Sarah’s non-traditional social proof LinkedIn post

Stay In Touch With The Copy Kit Team

Join the Copy Kit Membership here

Check out our website

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.

We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.

Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.

Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.

And if you want to know more about us, stalk us here:

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KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

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Creative Commons CC BY-SA 3.0

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