Imagine being able to create the perfect headline, tagline or naming copy, every single time. That’s the promise of Pop! by Sam Horn: a systematic process to generate endless ideas that will make your copy POP! But does that big promise really deliver? Two copywriters take the Pop! techniques and apply them to their own businesses and to their copywriting podcast. Tune in to find out if their copy popped…

Nicole and Sarah begin by giving a brief overview of the theory and techniques of Sam Horn’s 2006 book, Pop! Sarah shares how the Pop! process compared to using AI to help you generate copy ideas and Nicole gives feedback on how she felt using Pop! to help write website copy for her new venture, Copy Therapy. At the end of the episode, the copywriters do their first ever copy head-to-head as each writer shares her idea for a tagline for the Copy Kit Podcast! Which do you like best?

If you’d like to follow Nicole and Sarah’s approach and master copywriting techniques in a more structured, systematic way, check out the Copy Kit membership. It’s like the podcast, with extra chunky copywriting thoughts in a creamy sauce, delivered to your inbox every week.

Timestamps

[0:20] “Theory-light and technique-heavy”: Nicole and Sarah introduce and summarise Pop!

[3:55] Nicole’s first implementation point: W9-ing her new copy business

[10:45] How the Pop! techniques compare to playing around with words

[13:30] Nicole’s swipe file of fun

[15:20] Sarah’s first implementation point and a head-to-head of Pop! versus AI

[23:05] Which copywriters would benefit from reading Pop!, Sarah?

[26:05] Copy Kit’s first ever live copy reveal! Nicole shares her ideas first

[29:45] Sarah’s branding ideas for Copy Kit

[37:00] Sarah’s reflections on Pop!

[38:15] Why the Copy Kit membership might be right for you

Links and Resources Related To This Episode

Buy your copy of Pop! by Sam Horn

Sam Horn’s website

Sarah’s Pop! implementation points doodlings

Stay In Touch With The Copy Kit Team

Join the Copy Kit Membership here

Check out our website

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.

We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.

Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.

Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.

And if you want to know more about us, stalk us here:

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Check out Nicole's new website!

Sarah’s website

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#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/