Picture this: a freelance copywriting business with an endless stream of good-fit clients queueing up to work with you. No obligation to be active on social media or to attend networking events. Just you and your profitable copywriting projects.

That’s the dream that John Jantsch sells in his book, The Referral Engine. Whilst most business owners welcome client referrals as an unexpected bonus, Jantsch tells you step-by-step how to turn your business into a machine that generates referrals, bringing your perfect clients to your virtual door. However, the book was published in 2010 and speaks to a wide audience of service- and product-based businesses, covering both ends of the price point spectrum. So can it help today’s freelancer copywriters?

In this episode of Tried It, hosts Nicole and Sarah are joined by special guest Justin Blackman of Brand Voice Academy as they analyse The Referral Engine. Listen along as they share major insights from the book, including the difference between how you see your business and how your clients see it, and how to turn your unique processes into your sales pitch. At the end of the episode, Justin, Sarah and Nicole share the three things they’ll each take from the book to apply to their copywriting businesses.

The Tried It Podcast is nearly at the end of its second season but the copywriting implementation goes on all year round in the Tried It Podcast Membership! If you’re ready to grow your copywriting skills with intention, check out the membership details via the link below.

Timestamps

[0:35] Welcome to the Tried It podcast, Justin Blackman!

[1:45] Introducing The Referral Engine, the book that Justin “highlighted the heck out of”

[4:15] What it means to put referrals at the heart of your copywriting business strategy

[7:10] The difference between a referral and a good referral

[9:05] How to adapt the strategies of The Referral Engine to your freelance copywriting business

[10:55] How you see your business vs. How your clients see your business

[13:05] Nicole breaks down the ‘buy’ stage of the seven-step referral system

[15:50] “One of the most awkward things to ask, ever”: Getting over the mental block of asking for a referral

[21:20] How Justin’s building a referrals process for his business

[24:30] Leveraging strategic partnerships to grow your business

[26:20] TIHWDIH: The acronym that breaks down your processes so your customers want to buy

[28:00] Can referrals replace your social media marketing efforts?

[31:55] “It’s not what you think”: Working out your business ‘talkable difference’

[36:35] “Not pivoting, just narrowing”: How Justin explains to his clients the value he brings to their team

[40:55] Justin’s three implementation points

[43:45] Sarah shares her implementation points

[49:15] Aaaaand Nicole gives her three implementation points

[51:15] How to get more Tried It in your life, even between seasons

Links and Resources Related To This Episode

Buy your copy of The Referral Engine by John Jantsch

Check out Justin’s Brand Voice Academy

Exactly What To Say by Phil M Jones

Stay In Touch With The Tried It Team

Join the Tried It Membership here

Check out our website

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business. How do we know it works? Because we’ve Tried It.

We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.

Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.

Join our membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.

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#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/