Every copywriter dreams of a business that markets itself. Where you, as the writer, spend your days elbow-deep in VOC research, wireframes or email sequences, with your ideal clients forming an orderly queue to be the next to benefit from your words and insights. But if you want to get to that point, you need to build your referral system first.

In this special implementation episode of the Tried It podcast, brand voice expert Justin Blackman returns to discuss The Referral Engine with regular hosts Sarah and Nicole. Each copywriter recaps the three goals they set themselves to experiment with from the book and shares the details of how they got on. Justin talks messaging clarity and Sarah shares how author of The Referral Engine John Jantsch helped her achieve one of her implementation goals. And Nicole’s finally launched her new website!

This is the last book in the second season of the Tried It podcast, but it’s not quite the end of the season yet. Stick around for next week’s end-of-season wrap-up and debrief, featuring Sarah and Nicole discussing how the season was for them and the changes they’ve seen in their businesses. And if you want more Tried It in your life after the season is over, check out the Tried It Membership!

Timestamps

[0:30] Welcome back to the Tried It Podcast, Justin!

[1:40] Nicole gives a quick summary of The Referral Engine, in case you missed the last episode

[3:30] “Some of the stuff just didn’t work the way I wanted it to”: Justin’s experience of applying lessons from The Referral Engine

[6:30] Justin recaps his three implementation points

[8:15] Sometimes, the implementation phase makes you realise what’s not working in your business

[10:15] Using referrals to grow inbound leads - as long as you’re happy to play the long game

[14:40] How to nail your copywriting talkable difference

[18:10] What AI’s missing when you use it to write your copy

[21:00] Is Justin going to use the principles of The Referral Engine going forward?

[23:25] Should you pay someone who refers you a new client?

[24:30] Whoop whoop! Nicole’s launched her new website!

[27:45] Integrating referrals into your client onboarding process

[28:25] “Not every referral is the right referral”: What happens when people don’t understand your business

[29:55] Sarah’s most successful implementation point, with a little help from John Jantsch

[34:05] Starting a new project and navigating the graphic design maze

[37:50] Sarah’s last implementation point: Asking for a referral out loud, from a human being

[41:00] What kind of copywriter would benefit from reading The Referral Engine?

[44:00] Looking for sustainable growth for your copywriting business? Try out the Tried It membership!

Links and Resources Related To This Episode

Buy your copy of The Referral Engine by John Jantsch

Check out Justin’s Brand Voice Academy

The Sixty-Second Sales Hook by Kenny Rogers

Stay In Touch With The Tried It Team

Join the Tried It Membership here

Check out our website

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business. How do we know it works? Because we’ve Tried It.

We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.

Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.

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KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

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Creative Commons CC BY-SA 3.0

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