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If you’ve always wondered about content marketing, you’re not alone. It’s a confusing term and there’s no standard definition to describe what it means.

It really depends on your point of view.

Well, we have a point of view on this podcast, and it is the point of view of direct-response copywriting.

Now, to be sure, not EVERY word you write is part of a sales letter, even from our point of view.

But every word should lead in some way to a sales process at best or build up the business another way at worst.

And a lot of people get lost along the way, chasing shiny objects and striving for accomplishments that really don’t mean very much, outside of the momentary thrill of bragging rights.

We’re going to sort things out today so you can decide for yourself what matters and what you should be going after with your content marketing.

Links:

Cultish Content
https://cultishcontent.com/
Garfinkel Coaching

https://garfinkelcoaching.com

My new book, The Persuasion Story Code

https://www.amazon.com/dp/B0CFD2KXNQ