In this episode of Core and Commerce, host Perry Howell sits down with award-winning mindset and business mentor Jess Williamson—TEDx speaker, author, and serial entrepreneur who has scaled five businesses across e-commerce, agency, travel, and personal brand, exiting and selling internationally along the way.

From launching a global bikini brand at 22 with $15K in savings to hitting rock bottom with negative $2 in her bank account, Jess shares the unfiltered realities of entrepreneurship—the burnout, the bold decisions, and the mindset shifts that made sustainable success possible.

Together, Perry and Jess unpack:

- Why most women undercharge—and how to confidently raise your prices

- The subconscious beliefs that quietly cap income and growth

- How to challenge “paper walls” and move faster toward what you want - Scaling without sacrificing your health, relationships, or identity

If you’re navigating growth, craving more freedom, or ready to own your value at the next level, this conversation is for you.

Chapters

0:00 Introduction

1:45 Jess's First Business at Age 5

4:25 Challenging the Norm in School and Corporate

11:00 Building a Global Bikini Empire

16:44 Rock Bottom: The Negative $2 Moment

25:14 From Corporate to Coaching Women

34:05 The 10x Pricing Challenge

41:40 Rapid Fire Questions

45:28 Looking Ahead to 2026

Core & Commerce is the space where ambition meets wellbeing. Hosted by Perry Howell, marketing leader, wellness founder, and media powerhouse - and inspired by her own journey of redefining success, balance, and health. Bringing realness to wellness, each episode goes deep in honest, unfiltered conversations with the founders, creators, and innovators moving the wellness world forward.

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