← Courage & Clarity
Courage & Clarity
101: Fill Your Group Program in 5 Weeks - A 3-Part Roadmap to Consistently Sell Out Your Offer, Year-Round, Anytime
01:56:41
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- [00:04]
Steph Crowder
Welcome to the Courage and Clarity podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Hello everyone. Welcome to today's training. I am so excited to dive into fill your group program in five weeks. A three part roadmap to consistently sell out your offer year round. Let's dive in. We have so much to cover today. I'm super excited. This is a brand new training and I cannot wait to share everything I've prepared for you today. So if we've not met before, I'm Steph Crowder. I am so thrilled that you're here. I am a terrible sales rep. True story. That's how I got my start in sales. As a sales rep making a hundred dials a day at a tech startup. I was terrible. I was pulled into a conference room and asked to sign a document that said that if I didn't hit my goal by the end of the month, I would be fired. I went from being a terrible sales rep to figuring out how to sell. I became a sales trainer and then a sales training director at that same company. And I taught sales and sales process to thousands of people before becoming an entrepreneur. I walked away from that cushy job to coach entrepreneurs online at a membership site called Fizzle Co. Hit me in the chat if you've been here since the Fizzle days. Some of you have followed me over from my my time at fizzle in 2015. I love that company. I co hosted the Fizzle show and then eventually started my own podcast, Courage and Clarity. And I am now a business sales and Life coach with 10 years of experience in the industry. Also super important to my identity. I'm a wife, I'm a mom of two little kids. One of my kiddos has extra needs. We have neurodivergence, we have two different schools, we have two different schedules and I work 25 hours a week in my business and that's honestly being a little bit generous. I'm super passionate about showing up in all the different areas of my life because my kids are 5 and 8. We are in the trenches. We have living young kiddo life, sports life, and it's really important for me to show up in all of the different areas of my life without having to sacrifice. So that's a huge part of my mission. I have created six figures with every business model you can think of. Pretty much, I guess I haven't run my own membership site, but I've been in charge of a membership site. Everything else I have done from one on one to courses to low price point. Group programs are the most effective, simple and lucrative group programs are my ride or die. And we're going to get into all the reasons why today and this year, 10 years in my business has crossed the $1 million mark in revenue. Um, there have been some breaks along the way. I've had two babies in that time. I took a job and came back. So lots of bumps and bruises and also really exciting stuff. And this is on track to be my best year in business ever. So super exciting to share so much of what I've learned along the way with you all today. Here's what we're going to talk about today. Like I said, I have so much to teach you. We are going to talk about the only process that you need to fill up your group program or signature offer. So if you don't have a group, this will work for you. Quite a few of my clients are doing one on one work so you can apply this to your signature offer. I just like to talk about groups because it's my bread and butter and most of my clients are heading in that direction even if they aren't there yet. So if you're not there yet, I got you. But the idea here is we want you to be full year round anytime you want. We're going to do three main things today. We're going to pinpoint exactly what's going wrong for you right now and identify the only shifts that you need to make to clear the clutter in your business and fill up your program. Simply, we are going to talk about my PFR system. This is the first time I'm teaching this. It's my three ingredients for a step by step rinse and repeat sales cycle that brings you consistently full groups. And I'm also going to show you my 5 week roadmap for 5 to 6 figure group launches and exactly how this can break down on your calendar. So like I said, we have lots to Cover today. Also, my mastermind, formerly known as the Messy Middle, is now known as sold out group programs. And we are opening for enrollment at the end of today's class with a special bonus. So the best time to join my mastermind will be by the weekend. Friday, December 27th. I'm going to talk to you about all that good stuff. Get your questions answered while we are here. Like I said, I have my afternoon cleared. I'm going to be doing some deep dive calls with interested folks this afternoon. So make sure you get all of your questions answered. And if you feel called to do so, I would love to see you apply. So we will talk about what that looks like. So here's the deal. Here's where I'm betting all of you are. And in fact, this is a part in the training where I would like you to use the chat and tell me which of these you feel you fall into.
- [05:27]
Audience Member
Okay?
- [05:28]
Steph Crowder
So you're a mid stage business owner. You already have a group or you're curious about starting one. So are you a one, two or three? Number one is you don't have a group yet and you're wondering if this could work for you. Maybe you are really successful with another kind of offer. I see this all the time where people have created six figures with a one on one offer or with a course and they want to add groups to their business model. Okay, you might have questions like is it time? Am I ready? Number two is you already have a group, but sometimes it's half bold. Or your sales are not as strong as you would like and you wonder how you can strengthen it to keep it sold out all year long. And number three is you're actually quite experienced with group programs and you've been successful in the past, but you're noticing a decline in enrollment. I've seen this a lot lately and luckily it's not the economy. Not, not all is lost, but this ain't 2020 and 2021 anymore. So we just need to change our game plan. You need a new game plan for sold out group programs. So which one are you all? One, two or three? Okay, let's see. I see a little bit of everything. We've got two, three, three. One, two, three. One, three. Okay, cool. So we have a mix, which is great. This training will be for each one of you. I just always like to get a sense of who I have in the room with me. So thank you for weighing in and please continue to do so as you're, as you're taking in this training. Okay. So regardless of which of these buckets you fall into, today's training is absolutely going to be beneficial for you. So if you are anything like my clients, you probably resonate with the following. You feel haphazard. I hear this all the time. You've been successful and you're not a beginner, but it often feels like you're kind of making it up as you go along or throwing spaghetti at the wall. My clients will tell me, I feel like I'm finding success, but I'm doing it on a wing and a prayer. Like, and that creates the feeling that the other shoe is going to drop. It's like, has it been a fluke? Have I just been successful out of luck? I don't know how to repeat my success.
- [07:29]
Audience Member
Okay.
- [07:30]
Steph Crowder
You may fear that what used to work has stopped working. I see this a lot as well. Perhaps your enrollments are decreasing and clients just aren't coming as easily as maybe they once did. You secretly wonder if it's all going to dry up or is your next enrollment period going to be, quote, the one that fails? And finally, you are encouraged by the success you've had. Like, you know, you have something like an idea on your hands that's working, but you feel you need an up leveled strategy to get you to the next level. That's typically who I tend to work with. So here's the deal. This is really important. You know you're good at what you do. You are an expert in your field. You know that if you had people sitting in front of you who were qualified to work with you, you know that you could hit it out of the park and change their lives. Right? You don't lack confidence when it comes to helping your clients. But being consistently filled up and sold out, that might be a different story. You might have some challenges with your confidence when it comes to being able to repeatedly create the result of being filled up and sold out. Let me know in the chat if that sounds like you. So a lot of folks get stuck here. Maybe you have been pretty successful with one on one. And you would love to have a business that looks like this. You helping a big group of people in one way or another. But this is this pit that a lot of folks get stuck in. The path from here to here is pretty unclear.
- [08:57]
Audience Member
Okay.
- [08:58]
Steph Crowder
You might also get stopped here. Sometimes you feel like you're on an emotional roller coaster with your business. It looks something like, yes, a client just signed, okay, but now I have to find five more. Where are they going to come from? Okay, well, I'll start building out all this curriculum and get everything ready, and then I'll be all ready to sell. But then you get tired because it's a ton of work and you start to feel like nobody cares what you're talking about anyway because you're posting on social media and you're not really feeling much traction. Okay. Then you go to launch it. You get one sale, and that's pretty exciting. But then as the launch unfolds, you miss your goal and you hope for so many more sales than this. But then you kind of get back on the horse and you think, all right, let's try a new idea. Something will work better. But then that idea kind of goes to the project graveyard and you have yet another half finished project. And then you start to wonder if it's your messaging. And you just have this pervasive thought, like, I just have to figure out how to scale my success. Right? I just have to figure out how this scales. And it feels like a roller coaster. So a lot for a lot of you. I'm willing to bet that your to do list looks something like this. And it can be really hard to prioritize. Like, these are all of the things that you could be working on as a small business owner. Get more eyeballs. What about my messaging? How about Instagram? How do I grow my podcast? Oh, my gosh, I have to get organized. What about systems? Could I outsource my sales? I hate to sell, so maybe one way to solve that is I could get somebody else to sell my stuff for me. Maybe I could build a funnel. How about a welcome sequence? Oh, by the way, I have to serve my clients. What about Facebook ads? How does this thing scale? And oh, oh, by the way, I have to figure out how to be a good parent, a good spouse, a friend, exercise, sleep, and drink water. Okay. It starts to feel just like the demands are impossible and prioritization is really, really tough. The whole day flies by and you're like, what do I even have to show for all of this work that I've been doing? So a lot of you will likely want to go from this to kind of feeling like this up and down whiplash. This could represent your revenue. This could even just represent your momentum. You want to go from feeling like this to more like this.
- [11:03]
Audience Member
Okay.
- [11:04]
Steph Crowder
It's realistic. Notice it's not this, like, up into the right crazy hockey stick growth, but it's like sustainable growth. Right? It's like you get to a new level, you kind of hang out there for A little bit, get to another level, hang out there. That's what we want. This is what scaling sustainably can look like for you. Right. You, if you're resonating with any of this and tell me in the chat, if you do, you are in the messy middle of entrepreneurship.
- [11:30]
Audience Member
Okay.
- [11:30]
Steph Crowder
Congratulations. Welcome. Get comfortable. Okay. It's not a bad place to be. It's just that you're no longer a beginner, but you're not yet where you want to be. So we have to tackle the messy middle. I think my observation from being in this industry for 10 years now is there is so much geared towards beginners, so many beginner programs. Right. And then there's so much geared towards people who are trying to go to, like, a million. But what about people in the middle? That's always my question, is, like, what about the people who are hanging out in the messy middle? That's what I want to talk about today. You've got some solid traction, but your big dreams, like, still feel like they're a ways off. You certainly have had some big wins, but it feels pretty inconsistent and clunky. You do not identify as a beginner, but you're not yet where you want to be. And also another thing I'm hearing a lot lately is you're not a beginner because you've been successful in one part of your business or maybe with one offer, but now you're doing a pivot and you're trying something different, and it's making you feel like a beginner even though you're not a beginner. So that's something that I'm seeing a lot lately as well. So all of this is what it feels like to be in the messy middle. And I am really, really passionate about the messy middle. And here's why. The messy middle almost took me out forever. True story for a minute. It really did. The messy middle beat me back in 2021. In 2021, everything about my business looked amazing on paper. I am standing in a house that my business helped build. Back in 2020 and 2021, I was making more money than ever. I had lots of clients. I had hired an amazing co coach to help me in my program. Everything looked really good. I had two kids, like, happy life. Yay, right? But the truth is, I was a wreck on the inside. I was carrying so much, and I was a wreck. I was so scared that it was only a matter of time before I'd make a huge mistake and let all my clients down. That was the fear that I was carrying. So what did I do? I broke my business before it could break me. If you hear about people doing that, like, have you done that in a relationship? Like, you dump someone so they can't dump you. That's pretty much what I did with my business. I got a job, a great job opportunity fell into my lap, and it felt like the relief that I needed to not have to feel the pressure anymore. So that's exactly what I did. I quit for an entire year, took a paycheck from someone else. I learned a lot, so I have no regrets. It was actually a great experience, but I did it because I told myself it would be easier to show up for my family if someone else was calling the shop. It's pretty tempting thought, right? I just remember that relief. I was like, oh, gosh, I just need somebody else to be in charge for a minute. I just want to collect my paycheck, clock in and clock out. I'll be a better mom. I'll be able to just have less stress. This is the answer I've been looking for. Okay, but what happened? It took less than a year for the call inside me to become so loud. I could no longer ignore it. I knew deep down that I was meant to run my own show. And for those of you who are made to be entrepreneurs, I know you know what this feels like. It felt like my gift was too big and too helpful to keep it to myself. I knew from my experience that I have so much to give as a business coach and to keep it to myself and to keep collecting my frankly, mediocre paycheck was wrong. It felt wrong and I knew it. Right? So when I came back to business in late 2022, I realized it was time to base my scaling scaries head on. Nothing was broken about me or my business. It's just that I had been retreating and running away from the hard parts when what I really needed to do, as uncomfortable as it was with learn to lean into the mess. Learn to lean into the mess and into that fire. I needed to stop making decisions all by myself within the four walls of this green office. And I needed to get coaching and feedback from experts who were ahead of me.
- [15:33]
Audience Member
Okay.
- [15:34]
Steph Crowder
I needed to become a stronger version of myself and grow into the CEO that this business needed me to be. Instead of buying into the idea that business should be easy, this is an idea that has been pedaled around social media. I think we're seeing it less now, but in it's still out there. But in this era, everybody was Saying that business should feel easy and it should be flowy, and that's all well and good, that frankly, that message sells because it's not great, easy business. Sign me up. But the problem with that is as soon as it starts to feel difficult, you think something is wrong. And that's not true, right? It's like when you go to the gym and you pick up weight as hard as hell. This doesn't mean anything is wrong. In fact, it means you're doing everything right. And that flip alone will save you. Because for me, as soon as it felt hard and scary, I thought, oh, my gosh, it's supposed to be easy. It's supposed to be fun, that something is wrong, and it couldn't have been further from the truth, okay? So I no longer subscribe to that idea. In fact, it's the opposite. And finally, this one's absolutely huge. I needed to learn that client happiness is not the same thing as client results.
- [16:41]
Audience Member
Okay?
- [16:41]
Steph Crowder
I was so scared of people not liking me, of my clients being unhappy with me. And what I've learned is that's not even my job. My job is to help clients get results. And I needed to believe that there was no problem in this business that was too big for me to fix.
- [16:57]
Audience Member
Okay?
- [16:58]
Steph Crowder
And that, my friends, is how you claw yourself out of the messy middle. This is going to be how you scale. I grew out of the messy middle by learning how to scale and how to scale sustainably. And I think my favorite part is that, yes, my business is scaling. Yes, this is going to be my. My biggest year in business, but the rest of my life is scaling, too. And my friends will tell you that, my family will tell you that, my clients will tell you I'm. I have had to become the best version of me. And I love that. I love that for my family, and I love it for every part of me, even though it's been super uncomfortable. So this is how you grow. This is how you get out of that messy middle, is by learning how to scale. So when you imagine getting out of the messy middle, you're probably thinking about these. Some of these things, right? No more stress and worry about whether you're doing the right things. Okay? That's something that a lot of you are carrying, is you're like, am I doing the right things in my business? Breaking through to the next level in business in a way that feels sustainable, up leveling, but not selling your soul in the process. Because remember, I did that. I had a successful business that broke me that. That I Felt like a wreck on the inside. So we're not going down that road.
- [18:08]
Audience Member
Okay.
- [18:09]
Steph Crowder
Having a customized list of sales activities, we call this Money making Activities mmas in my mastermind. And you need a customized list that work for your individual business.
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Audience Member
Okay.
- [18:21]
Steph Crowder
And they need to feel aligned for you and they need to actually get you results. You also want to feel like your programs and offers are filled with super clients year round. While you have the space that you want to take off, nurture your family and pursue other passions, you also want the opportunity to change the lives of the people who need you. Feel like you're making a positive impact. Creating lasting change is not enough to just make a boatload of money. That's not. And it's great, and we want that, but we also want to feel like we're leaving this world better than we found it. That's what my people want to do with their skills and their expertise. And I think maybe most importantly, you gotta have the confidence that you know exactly what to do in just five weeks to build your offers. You're no longer confused, you're no longer wondering if it's gonna work. You just have a five week process that you know you can implement and it's gonna bring you the right results.
- [19:11]
Audience Member
Okay?
- [19:12]
Steph Crowder
So I would say the one big problem that is holding back a lot of folks who are in the like. If you're resonating with this, I'm willing to bet this is what you're falling into. It's the reason you can't break through to the consistency and confidence you desire is you're still growing spaghetti at the wall.
- [19:31]
Audience Member
Okay.
- [19:31]
Steph Crowder
You're not a beginner anymore, but you're kind of still acting like one. I'm calling you out just a little bit, and I say it with all the love in the world, is that throwing spaghetti, throwing behavior at a certain point becomes maladaptive. And what I mean by that is in the beginning, you have to spaghetti throw 100%. That's what I teach my beginners. We throw in spaghetti, like with the best of them.
- [19:53]
Audience Member
Okay?
- [19:54]
Steph Crowder
But that becomes maladaptive because when you start to get to a point where you've got traction and you're still doing random stuff, that's why it feels like you're getting random results. Drop me a comment if that makes sense.
- [20:07]
Audience Member
Okay.
- [20:07]
Steph Crowder
You're throwing 100 ingredients into a bowl, sticking it in the oven and hoping you get a cake versus really understanding what a success recipe for you looks like.
- [20:19]
Audience Member
Okay?
- [20:20]
Steph Crowder
So here's how you know, like, if you're like, oh, how do you know I'm doing that? If you have these behaviors, look at my little pretty bowl, okay? If you're doing these behaviors, this is how it's showing up. You're doing way too much. You're just doing all the things, okay? You are overcomplicating over engineering, hiding in busyness. You feel busy, but it's like buffering with. With busyness, right? Like, oh, but I'm really busy being busy so we don't have to think critically. You might feel frustrated, miserable, and overall lacking confidence in your business. Maybe you dive into client work first thing in your day. I see this a lot with my experts who love their clients. Your comfort zone is client work operation, organizing and answering emails. And you do all that stuff before you ever get to your sales activities, if you even get to them at all. Again, I'm calling you out because I love you, okay? You might be adding more and more, more and more offers. Just keep adding stuff to the bowl. You're like, it's not working. So, like, oh, let's do a cash injection. Let's come up with a new idea, right? When actually what you need to do is the opposite. You need to simplify it. You're adding way too many ingredients to this cake. I think we all know, like, the delicious taste of a simple but, like, really good cake. That's kind of the mentality here, right? You're taking on new projects, hoping to find the thing that clicks, and getting ghosted by potential clients in the process. So this is how you know you're kind of falling into this trap. And the. The. The truth is you keep focusing and fixating on your really big goal, and that is paralyzing you.
- [21:57]
Audience Member
Okay?
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Steph Crowder
So that complex, vast, green state of your business is paralyzing and keeping you stuck, actually, because you don't really know how that breaks down into steps that you should take today.
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Audience Member
Okay?
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Steph Crowder
So the great news is you need to change your focus. That's all you have to do. You need to change your focus if you want to scale out of the messy middle. And you need to start by having the right plan for the next 90 days. So this is what I do with my clients, is we work in 90 day chunks. I teach my clients how to put together a compelling 90 day plan. They send it to me, I review it, I send them video feedback, and we put the blinders on and we just take care of business one 90 day chunk at a time. Y'all know I love my year on the wall. Process for like visualizing where you're trying to go in the future. That's all well and good, but after you do that, you need to be putting the blinders on and just focusing on the right activities for 90 day chunks.
- [22:55]
Audience Member
Okay.
- [22:56]
Steph Crowder
You're thinking too far into the future and trying to do too many things. This is really good news. You actually probably have to simplify your process and just do some of the actions that are actually going to move the needle versus trying to do everything.
- [23:10]
Audience Member
Okay.
- [23:11]
Steph Crowder
So once you have clarity in the short term, you need cash.
- [23:15]
Audience Member
Okay.
- [23:15]
Steph Crowder
So I call this the clarity to cash cycle. You get your clarity. Okay, cool. I know what I'm doing for the next 90 days. And then you need to go and get your cash. And you need a repeatable recipe for your sales. When you change the recipe, you change the results. Just like baking a cake.
- [23:30]
Audience Member
Okay.
- [23:31]
Steph Crowder
When you learn the formula and commit to rinsing and repeating. Now we're getting somewhere. Now we're baking. Like, you know, I think about baking, I'm not a very good baker, but like it's so precise, right? Like you have to weigh the ingredients if you really want to do it. Well, you follow a recipe. When you're cooking on a stovetop and you're making like a saute, you can be random and it can turn out really great. Random and baking, not so much. And sales is actually the same exact way. So this will create confidence for you. So a claire, the getting the clarity, getting cash that creates confidence. Instead of waiting to feel confident before you move forward, you will flip it and learn this equation. Okay? Courage plus clarity plus cash equals confidence. You have to stop waiting to feel confident before you start, start taking sales actions. It's the other way around. That confidence is never going to show up for you until you start practicing, until you start doing it consistently. So when you change your process, you change your business and therefore you change your life.
- [24:36]
Audience Member
Okay?
- [24:36]
Steph Crowder
So it's all about the recipe for your sales. So a step by step sales process will take your clients from cold to enrolled in your group programs every time you offer them. So how do we do this? You need a sales cookbook. This is what I call it is like a cookbook, right? A sales cookbook written exactly for entrepreneurs like you. This is modern day sales, my friends. When I was a sales training director, I learned from all the older white guys and no shade to them, they knew some stuff, but it wasn't written for us, the modern day entrepreneur. And so that is exactly what steps to take to fill Your program. Your full life gets simpler while your enrollment numbers climb so your messaging becomes crisp and clear. I know a lot of you want to work on your messaging. I hear that a lot. You will feel much less maxed out because you guess what, you can cut out a lot of the extra work that isn't actually getting you results. You're doing too much. That is actually really good news. We can cut out probably 50 to 75% of what you're doing right now and just focus on what's going to work.
- [25:42]
Audience Member
Okay.
- [25:43]
Steph Crowder
You're going to stop wondering if your next enrollment window is the one that tanks. You'll feel confident about selling out your offer every time, and you'll have a customized step by step roadmap for hitting your sales goals. I'm going to come to the chat in just a moment. Your enrollments will increase, even if they've been down lately. You will feel like your sales strategy is actually helping your audience. How awesome would that be? I talk to my clients about this a lot. Where when I'm selling is actually when I am most valuable to all of you. My audience flipping it from thinking, oh my gosh, I have to sell. I have to bother them again. I have to send them all the emails. I have to be in their face. You will actually start to feel like you are providing massive value for them versus feeling like you're bothering them. You will learn to feel like your sales strategy is actually helping your audience. You'll go deeper into your expertise and actually become a better coach and service provider. And, and you're. You will literally get better at your job, which is an amazing feeling. And you will notice that you're braver, bolder, and more potently you in other areas of your life. So it'll have this like trickle effect into your parenthood, into your friendships, and into all of the different places where you're showing up in your life. At the end of the day, you want to sustainably scale your clients and ultimately sell out your group programs just like our clients. So I just want to show you guys a smattering of results that my clients have been getting inside of my mastermind lately. When you learn how to have a repeatable sales process, there are so many different kinds of wins that you're seeing on this page. We have people selling out their program before they can even open it to the waitlist. We have people celebrating every day that they've gotten a sale. We have people selling out their groups. We have people surpassing their stretch number, their stretch revenue number. For the first time ever, we have people getting people onto webinars and record numbers. We have people getting more enrollments than they have before, booking sales calls, being inspired, booking their first group program, having their first group program sessions. So I just wanted to give you a little taste of what is possible when you crack the code on a repeatable sales process for yourself. When you learn how to do this and rinse and repeat it and have the courage to kind of lean into this process, you will start to see things move in the right direction. And again, it's actually about doing less but better. It's about doing the right activities in your business instead of doing 100 random things. Okay, so like you, my clients have listened to a bazillion million podcast episodes, signed up for so many freebies from people making tons of money from low price point products, high ticket offers, corporate contracts, online courses, masterminds, memberships. But what never is really clear is how these people got from point A, which is like some success. I have to take off my flannel. It's getting hot in here. I know it's a good session, Some success, but not super consistent to point B. Multiple six figures, sold out success story with a scaled offering and plenty of peace on the inside. So it's like, how do we get from point A to point B? What's the secret? That's that messy middle space. The answer is a concept that I call A1 to Few Bridge. I want all of you to write that down. If you haven't heard me talk about this before. And even if you have, a one to few bridge is going to be the thing that helps you get proof of concept validation and ultimately help you scale sustainably. This is the hidden key to sustainable root programs. Okay, everybody knows about one on one work. Everybody knows about one to many. Everybody's selling passive income and forces and having a million followers.
- [29:35]
Audience Member
Okay?
- [29:36]
Steph Crowder
But one to few is not something that people are talking about. One to few provides a critical bridge between early traction and your dream business. So let's dig into this a little bit more. A1 to few bridge. Remember this graphic, right? This idea of like, I'm kind of stuck here with some one on one clients and I want to be here with all of the clients that I could ever ask for. How do we get there? The one to few bridge is how you just walk yourself right across that bridge. When you unlock the idea of one to few, you stop falling into that pit, that chasm that's between one on one and one to many. If it's been feeling hard for you to go from here to here. Yeah, that's because we're not tapping into the power of one to few.
- [30:25]
Audience Member
Okay.
- [30:26]
Steph Crowder
One to few is the exact system that has taken me from one on one coaching in the past, wondering how I would ever cobble together a living for myself. To filling my first fruit program with zero public promotion, zero curriculum prepared in advance, filling it, getting paid, then filling it a second time two months later with a wait list, and then finally making 60k from a third group program when I started to scale it, when I started to make it bigger. Right. So starting with something kind of smaller, I had eight people in my very, very, very, very first group program. We're talking 2018.
- [31:04]
Audience Member
Okay.
- [31:05]
Steph Crowder
Pat, proof of concept, figured out what I was doing, ran it again, and then started scaling it into something that was really more significant from a cash perspective, into a six month program.
- [31:16]
Audience Member
Okay.
- [31:17]
Steph Crowder
Eventually, my one to few super fan group programs have scaled into serving hundreds of customers with multiple one to many offers. So at this point I've had six figure digital course, a six figure scaled group program, and even a six figure 47 paid live, $47 paid live workshop. And all of them started with one to few. Every single one of them started with a one to few small group programs to test out my ideas and then scale it into the different kind of type of business model that I wanted to have. This is the hidden key. So using this one to few bridge with small group programs is the key to coming up with that compelling messaging that you've been dreaming of. Right? The great news is you are going to get words from real clients. Stop making stuff up. Stop making up messaging. Okay? You don't need to make anything up. They're going to tell you. They're going to tell you exactly what they want you to say.
- [32:12]
Audience Member
Okay.
- [32:13]
Steph Crowder
That's going to be amazing. Instead of just stumbling around in the dark trying to figure out what messaging is going to be compelling, you're going to start solving real client problems. How exciting is that? You don't have to wait to start getting in there and solving real client problems. They'll tell you what they need. So don't waste your time making the wrong curriculum. If I had a dollar for every time a client has been like no step, I have to make the curriculum first. I'm too type A, I can't do it. And then they do it and then they go and they do their group and every 100% of them come back to me and say I totally understand why? You told me not to make my curriculum. That's not what they needed. That's not what they needed at all. That was kind of a waste of my time.
- [32:52]
Audience Member
Okay.
- [32:52]
Steph Crowder
It's okay to learn that the hard way, but if you don't have to, I would recommend you don't. Okay, get paid right away. Why are we waiting to get paid from a group program? You don't need to sit there and toil in your evil laboratory all alone building out extended, extensive, crazy polished curriculum. Get paid to build it right with a one to few offer and scale sustainably. You will solidify your ideas with a smaller group and then grow and grow on a strong foundation without burning out. Okay, this is how you avoid. Remember I've talked a lot today about doing too much. This is how you avoid doing too much and you just focus on the right activities. If you have resistance to this, it's a gentle. I want to gently suggest that it's an actually an aversion to selling.
- [33:36]
Audience Member
Okay.
- [33:37]
Steph Crowder
For a lot of us it's easier to focus on making our curriculum, making it really pretty versus going out there and doing the sometimes more difficult work of finding people who will pay you for your group program.
- [33:50]
Audience Member
Okay?
- [33:50]
Steph Crowder
And this is true for you, whether you are new, you have a new group program, or if you have a group. I've had many clients who have an established group program, but they're not getting good enrollment, they're not doing enough of those activities, going out there and getting people to enroll. You're putting your focus on tinkering and making your program really great on the inside. But it's like teaching to an empty classroom or teaching to a room that has chairs that are half full. Focus on filling your room first and then you will figure out how to teach that. Group programs create momentum now and in the future. So I wanted to kind of give you a sense of if you're figuring out what a group program will look like for you, how would this like, what is this going to do for you right now? You know enough people that you could find, you could round up a small group right now. If I told you, go find people, use your network, go find people, past clients, connections, followers, email list, go find people, sell them into a group program. 6 to 12 week experience. You do not need fancy software, you do not need systems, you do not need built out modules. I promise you. You just need a handful of people who want the results you help with. The people who tend to be attracted to my world are just here to help you guys are helpers, healers, teachers. I want you to get to do more of your craft, okay? So stop waiting. Go find your people. You could be getting paid for that and helping people. Those people are sitting there like, please just help me. I'm ready. I'm ready for you to help me. Right? Instead of waiting and kind of indulging in that perfectionism of creating this, like, big experience when your people just really want you to start getting in there and helping them, that is an opportunity for you right now. Three to six months from now, you could take that traction from your first little scrappy group, gather testimonials, bring your lessons into another round of the group. Then you can use my 5 to 6 week buzz blitz promotion framework, which I'm going to show you today, to build your group one to two more times. Okay, now you're cooking with gas. Now you're starting to grow this thing. And then in the future, after you've worked with, I like to say, 50 clients in small groups, you will know how to scale this offer. You will learn so much more about what people need and what your offer is trying to be. The curriculum, teachings, transformations and personality of your offer will prevent them or present themselves. Isn't that amazing? You don't have to make this stuff up. It will come to you. Stop striving so hard towards it and let it happen organically. You will get to six figures and beyond with your scaled group offering. So I know this can be kind of a counterintuitive path to a group program. We're used to seeing highly polished courses and things like that, but there's a really refreshing opportunity to just get started helping people and actually give them what they need. Okay, so this is how you can really create momentum with group programs. So you might be thinking, we're about to get into my PFR system before we do. You might be thinking, I'm not really sure group programs are the thing for me. Oh, well, I've done them before. Maybe I haven't done them before, but I just. I don't know how that would work for me. Some of you are thinking, I need to grow my audience first. I don't have enough people. Some of you are thinking, I'm an introvert. That sounds terrible to me. I'm just not good at selling or it's crickets out there. I'm not resonating. I don't know how I would increase group program enrollment or even have a group in the first place.
- [37:12]
Audience Member
Okay.
- [37:13]
Steph Crowder
But the truth is, you are ready. You are ready. To get your group program rocking and rolling right now. You're not missing some special sparkly sales gene or it's not that you're a terrible marketer. You've just been putting your focus in the wrong place. So I want to dive into my PFR process. So if you've been having challenges with a group program or you're not sure how to do it, I am willing to bet you've got an issue with one piece of this cycle, if not all of them. So when my clients come into my program, they learn how to do each piece of this system. PFR stands for Promote, fill, Repeat.
- [37:56]
Audience Member
Okay?
- [37:57]
Steph Crowder
So I'm going to walk you through my PFR system and then I'm going to show you the five week process called Buzz Blitz that puts it all together. Okay? So that's what we're going to do. Ask questions as we go. Strategy number one is promote. Let me get this in water. Promote. A lot of y'all have issues with promotion, okay? Many, many people are standing in their own way because they don't want to promote too much quotes. Promote too much, okay? The tragedy of this is most of the people who are in my audience have amazing things to say. You are a teacher, you are a professor, you are an expert, a therapist, healer, someone with the answer that someone really needs right now, but you're not saying it because you don't want to bother them, right? And I'm again, this is such a natural and normal thought, but just think about that for a second, okay? So when you're having the thought, I don't want to promote too much. I don't want to take up too much faith. I want to be too annoying, right? We were all raised, especially as women. We are. I don't know about you all, but I was raised to put my hand down, raise my hand too much, give somebody else a turn, okay?
- [39:10]
Audience Member
That.
- [39:10]
Steph Crowder
We carry that, we carry that into our adulthood. That doesn't just go away. And so you're looking around and you're like, am I talking to. Kind of taking up too much space is somebody else's turn to talk, right? That's spilling over into your business. And what that's doing is it's creating you working 10 times harder, literally 10 times harder than you need to. Because you are posting, thinking, planning, researching content, creating, doing everything except selling, right? Because you don't want to be too promote. But you're creating so much extra work for yourself, it's no wonder that you're tired. It's no wonder okay, here's how you can shift this. What if you had the thought people are clamoring for the solution that you have. People are dying to learn what you want to teach. They're dying to figure out how to lose weight in menopause. They're dying to figure out how they can go to Egypt and read the hieroglyphs. They're dying to figure out how to be a better leader because they feel like a terrible boss. They're like, please, somebody help me solve this problem. And the only reason they're walking by you, they're just walking by is because they don't know that you have the answer because you haven't told them or haven't told them enough. Right. Most of our clients are really surprised, like, shocked at what happens when they just start saying it more. I mean, it's really that simple. For a lot of my clients, they're like, I went from, you know, X enrollments to X. I'm actually gonna tell you a story about one of my clients here in a minute. My client, Michael. When we get to Michael, you will defold this in your mind, literally 4x his results. And one of the number one reasons that he did that is he just talked about his offer more. Okay, what if it really is that simple?
- [40:53]
Audience Member
Okay.
- [40:53]
Steph Crowder
And then the new result is you will consistently connect your mission, your mission to your messaging, and you will effortlessly get in front of people who want to say yes. It is possible to talk a lot about your offers and not feel salesy. This whole thing y'all are sitting in right now is me selling, and I don't feel the least bit salesy. In fact, I'm having the thought right now, this is going to change somebody's business. This right here is going to change everything. I know that to be true. And so when you are able to shift into that promoting. Promoting too much, you actually start to feel like not talking about your offer is doing people a disservice. So I invite you to think of it that way. All right, how do we fix this? Here are some ideas you need to craft 45 pieces. My recommendation, you can start with 10, but we like to do 45 pieces of authentic, helpful promotion content that you can use every time you fill a group. If you want a shortcut for this, we have templates. When you go to do a five week buzz blitz, there's an email for the whole process. But as you are promoting your offer, you need to have a lot of different types of content, a lot of different sales emails, a Lot of different angles, a lot of different conversations that you're having via your channels to help people understand what it is that you do and who it's for. So a lot of you all are reading that, and you're like, 45. What the. And I'm telling you, it's just. It might. Literally, that might be the difference between doubling your numbers right now is you're just not talking. If you take. Honestly, if you take nothing else from this training, just talk about your stuff more. Somebody's going to message me later and be like, that's all I changed and I got different results. Okay, if you want a shortcut for this, we have a template for everything. I literally have written the emails and told you the sales psychology, so you can just make them your own. You need to figure out exactly what to say to promote your program and have the confidence to shout it. That confidence spoiler. Okay, here's the hint. The confidence comes from connecting to your mission.
- [42:58]
Audience Member
Okay.
- [42:59]
Steph Crowder
I have a podcast episode about this called Find the Lie. If you want to write that down. If you need help with this, that will help you connect to your mission. When you're connected to your mission, it's very easy to talk about your offer.
- [43:09]
Audience Member
Okay.
- [43:10]
Steph Crowder
If you don't feel like talking about your offer, I would bet that you need to do a little bit of work reconnecting to your mission. Snappy and precise messaging with a clear promise your clients can understand. Huge. That's going to help you promote. You will create so much value, you will forget that this is actually selling. When you get good at promoting, it won't feel like promotion anymore. It will feel like connecting people to a solution.
- [43:34]
Audience Member
Okay.
- [43:35]
Steph Crowder
You want to pinpoint the top 10 reasons people aren't buying from you and have crafted responses ready for each. All of us have more. Probably fifty or a hundred reasons that people aren't buying from us. And it's not money and it's not time.
- [43:50]
Audience Member
Okay.
- [43:51]
Steph Crowder
It's not. It goes beyond that. Okay, what are the top 10 reasons that people are interested? But. People are interested, but they're not actually taking the plunge. You need to lean into that and be having those conversations.
- [44:04]
Audience Member
Okay.
- [44:05]
Steph Crowder
And you have to learn how to show up 10 times more boldly and visibly. Remember I told you it wasn't going to be easy? Okay, simple, yes. Easy, no. It's going to require work. It's going to require getting over yourself a little bit. Right. Come overcoming some of the conditioning that a lot of us have. You need to learn to show up 10 times more boldly and visibly without having to implement fringe strategies that don't align with your values. I never ask my clients to do anything that doesn't align with their values. You can ask any of them. They'll tell you that I'm going to ask you to show up. I always say social media is optional, but visibility is not. You have to have a visibility plan, and it's one of the first things we tackle when you become my client. Okay, so I want to introduce you to Mara. This is Mara Blatzel. Mara is a coach, and she's a author of a book called Needy, which I love that title. I've told her that many times. Mara came into the program and implemented this system with a new offer. So she's not a new business owner by any means, by any stretch. She actually has a pretty big audience. But she wanted to create a new offer, and so she created a program called Summer camp and sold 55 people into this program. She used my buzz blitz process, including our VIP process, which I'm going to be talking more about shortly, to pre sell, and got 29 of those 55 people right off the bat in two days. Just by knowing how to invite them the right way, this created a lot of momentum for her, which also gave permission to add creativity. So this is an example. Mara is an amazing writer. So she took my templates and really made them her own and wove things in that have worked for her. I love when my clients do this. They take kind of their success from the past, and then they take my process and they knit it together, and that's where the magic is. She said what is notable is that the launch was successful, but more than that, the marketing was so targeted and well done that everyone in Summer Camp is absolutely amazing. So it's not just about making the sales, but calling in the people that you really want to help.
- [46:09]
Audience Member
Okay.
- [46:10]
Steph Crowder
All right, how we doing? Questions? Are we doing well? Is everybody able to still hear me? Am I still connected to the Internet? We good? Let me know if y'all are picking up. Okay, cool. Thanks, Tracy. Good. All right, strategy number two. We talked about promote. Let's talk about fill.
- [46:27]
Audience Member
Okay.
- [46:28]
Steph Crowder
Strategy number two is fill. Biggest mistake with filling your offer, not creating enough compelling invitations and not overcoming enough objections. This one's really big. A lot of you have this question, how do I steal my group? So, Kim, in the chat I saw you said, I really don't know if I believe I have the people to fill a group. Okay, I want you to focus on strategy Number two, strategy number two. The big mistake here is you just are not inviting people, okay? And I'm talking about, in a lot of cases, personal reach outs. I don't care how advanced you are in business, you're not done personally inviting people, creating compelling invitations, and using your network to talk to people. Guys, we are never too good or too advanced to be in the weeds talking to clients. I don't know where that idea came from that at a certain point you, in business, you get to just sit back and never talk to people again. It's just not true. And they don't tell you that because it's not that sexy and doesn't look that great on a sales page. But even the like most successful companies in the world talk to clients. They do customer research, they have conversations, they are studying the market. And the minute you stop doing that, the minute you disconnect from the real people you're already behind, you've lost, right? Because you are the expert. And there's a chasm between you and your people because you're over here in expert land and they're over here in newbie land, and you're talking like an expert, and it's going right over their head because they're like, huh? What do you like? Well, you're talking a mile a minute in Spanish and I'm saying hola. Com lu stars, right? And so you got to be creating enough compelling invitations, having individual conversations, and also overcoming people's objections.
- [48:19]
Audience Member
Okay?
- [48:20]
Steph Crowder
You got to get good at overcoming objections. I had a client recently be like, when? When am I done overcoming objections? And I was like, never. You're never done overcoming objections. But when you get good at it, you actually welcome it. So I'll give you an example of this. On my application for sold out programs, I actually recently added this. Feel free to steal it because it's been really great. I put on my application. What hesitations do you have about joining this program? Tell me openly so we can have a conversation about it. And y'all the things that people are telling me and sharing so honestly has created the best conversations. I have people saying, I don't know if I get a return on investment or I don't know if I'm ready to do a group or I don't know if I want a whole year versus, you know, a shorter container. People are willing to share what's holding them back, but we're not. Like, too many people are not actually figuring that out. And so your. Your people have unanswered questions. Take that's why you're not filling your group program, is you're not answering people's questions sufficiently. Again. That alone will change everything if you just get better at answering people's questions. And I mean deep questions. Okay? Not just like, oh, I can't afford it.
- [49:32]
Audience Member
Okay.
- [49:32]
Steph Crowder
What's like five layers deeper than that? That's what you got to figure out. So the old result of this is you can't find the clients your group doesn't fill. Your enrollments are going down, your list feel dead. If I had a dollar for every person who's been like, my list is dead. That, to me, is definitely a symptom of. We've stopped having those individual conversations. We've disconnected. And it's okay. It's fixable. Fixable. So the shift here. So you have to stop thinking you need thousands and thousands on your list and learn to convert your small but mighty network.
- [50:03]
Audience Member
Okay?
- [50:04]
Steph Crowder
You don't need a big audience, my friends. You don't. You can. I've had people fill group programs with 30 people in a Facebook group. That's it. What if that's all it could take? So that's how you have to shift it. And the new result is your enrollments will double or more with less effort. Just different kind of effort. Right. Instead of posting and posting and posting into the void, you're going to direct your attention to starting conversations with people, real human conversations. In 2024, going into 2025, the people who will be successful are the ones creating conversation in a world that's become increasingly disconnected, increasingly taken over by chat. I love me some chatgpt. Don't get me wrong. But think about how you will stand out with the power of personal invitation. You have an opportunity to be different. If you can have the courage, talk to people. They want you to talk to them. We live in a world that's so disconnected, they want that connection that's going to make you stand out right from the jump. Okay, so how we fix this? How we fix this? Some more brass tax ideas for you. You need to learn how to build up a VIP wait list of primed leads who start filling your group before your doors even open. So as we sit here right now, I already have 13 people signed into the next round of my mastermind. We're not even open. Not. And that is not a flex. It is me telling you that I walk the talk.
- [51:27]
Audience Member
Okay?
- [51:28]
Steph Crowder
I have clients. They will tell you. They celebrate it in my community all the time. My program's already sold out. We didn't even open the doors. My program's half full. We haven't even accepted applications. You need to learn how to have primed leads.
- [51:40]
Audience Member
Okay.
- [51:41]
Steph Crowder
You need to become an expert at the art of personal invitation so you can make people feel special, not sold, too. And if you want to have some templates for this, we have that. I've written them for you already. Easily turn your expertise into impactful sales events like webinars, free challenges, or paid live workshops. Again, we have templates for this, but you can, you know, you don't necessarily need the templates. You can just go and create compelling sales events where you overcome these objections in a public setting. You answer people's questions and you go deep into their hesitations to help them feel comfortable taking the next step. Follow my five week buzz blitz formula that you're going to learn today. We have a full step by step calendar and all the templates included inside my mastermind. But I'm going to give you an overview today. Learning the overview alone is game changing.
- [52:27]
Audience Member
Okay?
- [52:27]
Steph Crowder
And you got to learn to overcome any objection by learning to find the underlying question. I want you to start getting to the question behind the objection. We have a process inside my mastermind called adapt. It's an acronym. And that will teach you how to overcome any objection. I love objections because they're just questions. And when people share their questions with me now we can have an open and honest conversation. So you need to learn how to do that as well. Okay. This is my client, Michael. I mentioned him just a moment ago. He came into my mastermind and implemented what we're talking about today. Went from 5 to 19 enrollments with a $400 price increase. Okay, so before working in the mastermind, he was stuck in a cycle of inconsistent enrollments. Only got five signups in his last launch. But after working with me, enrolled 19 students. Honestly, guys, all Michael did was follow the process. I kid you not. It's really all he did. My strategy gave him the confidence and structure to fill his group program without the overwhelm. That's one of my favorite parts of Michael's story, is he's like, yeah, it wasn't stressful. I just followed the process. And what I love, too, is I attract. Like, I get to have all these people in my mastermind who have such diverse disciplines. My goal is an architect and, of course, creator. So this truly works for so many different kinds of niches. And I love that about this program. Okay, strategy number three. Okay, Finding. I'm sorry, strategy number three is repeat so We've talked about promote, fill, and repeat. The biggest mistake I see, repeat is really big. Repeat is really, really big in this process because a lot of people will find some success one time and not really understand what work. They're like, yay, you know, I sold stuff great. But if I asked you to repeat it, you're like, I'm not really 100% sure I know why that works. So it's one thing to like, you know, I imagine doing like a trick shot with a basketball, like you throw it from some crazy angle. But if I asked you to do it again, do you understand the mechanics? Do you understand the physics? Or did you just get lucky and the ball went into the hoop? As one of my favorite mentors used to say, even a blind squirrel will occasionally find a nut. Okay, that doesn't make it repeatable success. So the key word is repeatable. When you don't know what's creating that success, it feels random. And you have to hope that luck will be on your side. So if you have had the very common thoughts, I feel like I've just been lucky. I don't know when my luck is going to run out. What if it was a fluke? That is a sure sign that you just don't have a documented repeatable sales process. And we need to help you figure out what that is. It's not that you don't have a sales process. You likely do. You're just doing it unconsciously. And we need to bring it into your conscious mind so that you know how to repeat it and you have a system that you are aware of.
- [55:19]
Audience Member
Okay?
- [55:20]
Steph Crowder
So the key shift here is you need to develop what I call your sold out recipe. Okay, Your recipe for selling out. Because you know the exact steps to rinse and repeat as you move into the future. And the new result here is you'll never have to worry if you're going to hit your goal. You just show up and put in the work and follow the plan. That's it. When you have a repeatable sales process, that's exactly what this feels like. Okay, so some suggestions for how to fix this. When you've done a five week launch, you need to collect the data and you need to look at and get under the hood and inspect what worked and what didn't. Sounds basic, but you'd be amazed at how often people don't do this. It's like we launch and we're like, onto the next one because now you're tired and you don't take the time to as they say in sports, watch tape, right? Like, if you grew up around football or any really. I mean, I know football for sure. I'm not sure about other sports. But, like, they watch a lot of tape, they watch it back and say, like, oh, look, you peeled right when you're supposed to go left. Like, let's not do that next time, right? So you got to be debriefing. We have a whole buzz blitz debrief template. And I review this for clients inside of my mastermind. But if you take nothing else from this point, you've got to start, like debriefing your sales windows, okay? Plan to run your group a second time. After you've run it the first time, update it to confirm that things are going in the right direction and run it again. That's that. Rinse and repeat. After filling your group two to three times, you can start to scale sustainably by deciding which type of offering makes sense. So you can scale your group, you could streamline it into a course. A lot of different options, but too many people are not going through the process of doing the small group program two to three times. Preferably three times. Before you say, okay, again, remember that 50 client number. You want to work with 50 clients before you start to really try to scale it.
- [57:13]
Audience Member
Okay?
- [57:14]
Steph Crowder
And then finally, you want to add new qualified leads to your world for each buzz blitz by developing your body of work.
- [57:22]
Audience Member
Okay?
- [57:23]
Steph Crowder
So you've got to have some kind of channel, some kind of content platform where you are adding new qualified leads to your world. Inside my mastermind, we have a few resources for this. We have my Smarter Not Further content flask for how we really simply create podcast content here in my business. And we also have a 12:10:1 community building strategy, so you can have that small but mighty community.
- [57:47]
Audience Member
Okay?
- [57:48]
Steph Crowder
So that's how we fix it. All right. And I want to introduce you to another Mara. So I already talked about Mara Glatzel. Here's Mara Eller. Mara doubled her price, filled her program, and then launched again. Launched a different offer, actually for the second time. So Mara said, I actually love this story. I've been working with Mara for a year now. She's been in my, I remember two cohorts. She said, steph told me to focus on my favorite products that I thought I had to abandon because it was too hard to sell. Turns out it wasn't too hard to sell. We just weren't positioning it right. And we didn't have the right process. She didn't have a PFR process right A few months later, I filled the program after doubling my price, all to a list of only 250 subscribers. So again, if y'all are thinking you need to have more audience. 250 people. We're talking about small audience here. My friends, peers, and clients started commenting on how strong my emails were. Again, they were our templates, our Buzz Blitz templates. Noticing a huge change in the way I was showing up the next quarter, I doubled my email list. And most recently, I finally launched the program on writing craft that I've been dreaming of and working on for literally years.
- [58:57]
Audience Member
Okay.
- [58:57]
Steph Crowder
Mara is a writing teacher, editor, and coach. So super cool story of how we were able to create this result with Mara. She. She put in a lot of work and had a lot of doubts and questions along the way. And the results really speak for themselves. Okay, I'm going to talk you through. Let me go back for a second because we're going to get into Buzz Blitz. Where is my chat? How we doing, y'all? How we doing? It's fixable. Yes. Selling has been my weakness. That's why I signed up for your program. Objections are just questions. Yeah, totally. That's a huge shift. Right? How are we doing so far? Are you guys tracking with this? We're going to talk about Buzz Blitz and then we're going to talk about sold out group programs. So let me know that we're all good and we will keep rolling. All right. Okay. The moment you've been waiting for, my five week Buzz Buzz Blitz formula here is PFR in action.
- [59:47]
Audience Member
Okay?
- [59:48]
Steph Crowder
So I want you to think of the acronym CASE pace. We have resale attract challenge and extend the invitation. This is that five weeks, week one, week two, week three, week four, week five. This is what my five week Buzzlets formula looks like.
- [60:05]
Audience Member
Okay?
- [60:06]
Steph Crowder
We're going to break it down piece by piece. It might be like a little bit like, what does this mean? I will show you each of these steps and what it actually means. P is pre sale. So you're going to build up your VIP waitlist of super fans and secretly launch your offer with them before your doors even open. This allows you to shake down any warm leads right away, which boosts your confidence as you go into the next steps. Remember I showed you Mara Glaxel and Michael. Both of them did this. I think Mara said that she had 29 people in her VIP waitlist. It's not mandatory, but it's really great to walk into your big sales event with people who've already bought from you. It Changes your confidence and it helps you feel like you're really headed in the right direction before you waste a bunch of time like teaching on the wrong thing or not being compelling. So it gives you that validation that you need as you head into a promotion window. So you've got to get good at getting people into your stuff early. Just the way that I shared with you that We've already got 13 people signed up for my mastermind and the doors open today creates totally different energy from me, changes your confidence and just helps you feel like you are going in the right direction. Just kind of scoop up those early sales. So think about pre sale in that first week.
- [61:22]
Audience Member
Okay?
- [61:23]
Steph Crowder
Eight is attract. So once you get through the pre sale period, you're going to create and promote an opportunity to create a mini transformation with your clients. When we get to the C week, the C week will be the transformation week. So this is where you're going to choose a sales event. The C stands for challenge. I've often taught this as doing a challenge week and I still do that for my same day sales offer. But like for my mastermind, for example, I just do a webinar instead. So I call it the challenge event because you're going to challenge people's thinking and provide them a mini transformation before they ever even work with you. Okay, so you're going to attract people. Look at what I'm doing right now. I've attracted you all to come to my sales event where I'm going to give you this mini transformation, teach you my PFR system, teach you about buzz blitz, and then we kind of go from there. But this is really the challenge event where I'm challenging your thinking. And I'm going to promote that for at least two weeks. Lately I've been promoting it for more like three weeks, even sometimes going into four, depending on the time of year, to get as many people to my challenge event as possible. Okay, so that is our A in pace. Yeah. Mini transformation. It's huge, right? And it's like I love that feeling. Going back to like, I don't even feel like I'm selling. It's like I just feel like I'm providing massive value. I've had so many people come to me and be like, hey, I didn't sign up to work with you because it wasn't the right time or whatever. But I got so much value from your event, I just hadn't tell you about it. And I love that feeling that like when I sell is when I'm actually providing the most value to my community. I don't dread it. I actually frickin love it. You can probably tell because I know that I'm helping before anybody pays me a dime.
- [63:09]
Audience Member
Okay.
- [63:10]
Steph Crowder
Absolutely huge. Okay. C is your challenge. Now we're getting to the big show. All right. Challenge can mean literally a five day challenge. I've done many five day challenges and so five day challenges and so have my clients. But it also could just mean, like I said, challenging their thinking with the event. So it primes your people and it gets them taking a tiny action. I want you to think tiny action for your challenge event. It builds trust and they get to experience your teaching style and start to believe in their own ability to create change. I think this last part is more important in 2024 than I've ever seen it before. That a lot of people are feeling like, hey, so and so. It's not that I don't think you're great. It's that I'm kind of doubting myself. I'm kind of afraid that I will let myself down. And so when you create a mini transformation, it psychologically, now I'm getting into my sales trainer brain. It psychologically shows someone, hey, I did, I took a little action. Maybe I won't let myself down. Maybe this will be different this time. Yes, I've been burned. Yes, I've tried everything before. But I took this tiny action in so and so's challenge event and maybe this bit different for me. I'm going to give this a shot. So it starts to build that confidence. Even when they're doubting themselves. It's so fun to see this happen and it's super inspiring. And it is the first step of them walking themselves towards being in your being in your group.
- [64:35]
Audience Member
Okay.
- [64:36]
Steph Crowder
And then e is extend the invitation. After learning with you in a concentrated environment again, it could be the five day challenge, a free webinar, even a paid live workshop. I love doing that too. Your hottest leads have risen to the top. This is how we make your hottest leads just rise to the top. You poured on the value and inviting people becomes so natural. Nothing salesy about it. You get to personally invite people and say, hey, I saw you are really active on my. You know, I like you were, you were participating in my challenge. It was really cool to see you get that result. You know, let's talk about what the next step might look like for you and see if you can have a conversation with them. It just becomes like inviting people to a really great party versus feeling like you're pushing or manipulating or trying to force anybody to do anything. It's a huge shift. Okay, so here's what my clients said. And people say this all the time, but this is just one of my favorite examples. It's crazy that this Buzz Blitz process really works. I've been doing this for years and it's tried and true. It just works, right? No matter how much the industry changes, it works. I've never made this much from coaching alone in one month. And I can't believe it. I hear this all the time about Buzz Blitz. Here's Buzz Blitz in action. Here's what it can do for you. If you have someone on one clients, you do a buzz Blitz. Now, you can be fully booked out. I've had people use Buzz Blitz to get fully booked out. So if you're not ready to do a group and you just want to book out one on one, you can actually use Buzz Blitz to do that.
- [66:00]
Audience Member
Okay.
- [66:01]
Steph Crowder
If you have, you already have a fully booked one on one practice and you're ready to try a one to few offer, do a buzz blitz. Add six to 10 clients into a group program. One to few. Or maybe you've been doing groups already and you are about partially full group, you're just not happy with your enrollment numbers. Do a Buzz blitz and break through to a consistent scaled model with full group programs year round. So Buzz Blitz really becomes the key to kind of jumping up to that next level. And you just rinse. When I, when I talk about rinse and repeat, that's what I'm talking about.
- [66:35]
Audience Member
Okay?
- [66:36]
Steph Crowder
So bear with me on this graphic. I know this can feel a little bit like you're looking at a lot, so let me break it down for you. But I know you guys really love when I talk about how this looks on your calendar over a year. Let me get a sip of water. It's going to be different for everybody. This is just a generic example and it really depends on where you're starting. Okay, but in this particular case, if we have someone, some people have asked me like, why is your mastermind a year? If you're teaching people to fill brew programs in five weeks, why do you need a year? Here's why. Because we want to not just do it once, I want to be with you while you do it multiple times. In fact, in this example, you would do three launches. So I can really help you through it. Let's say month one, you streamline your offer, you currently have a one on one offer, some other offer, and you come up with your one to few idea. Okay, Then you are going to fill your very first group with personal invitations. Not even going to do a buzz blitz yet, so we don't need to. It's overkill.
- [67:38]
Audience Member
Okay.
- [67:39]
Steph Crowder
And then in month three, you're going to serve those clients and you're going to start to build your training assets again. We don't build curriculum in advance. We don't have to. We're going to build it with our clients. So in that first 90 days, you keep your current offer going. This red line represents your one on one services. If you have those, you're going to keep those going. And let's say you're making 15k from your one on one. That's great. You're going to fill your first small group. And I really like underestimated these numbers. Let's say you sell it for real, cheap. You make 5k from your first group just by doing personal invitations. Okay. That's 20k in your first quarter. Okay. Month four, make changes, start to prep your testimonial from your first group and prepare your sales assets. Month five, we're going into buzz blitz. We've done one group, we've got some results. It's time to buzz blitz. And then month six, you've done your blitz. You're going to serve your clients and keep building out your library, keep building out your training assets. The red line is still going. We're still doing one on one offers. We've got 15k from that. But now we've done a second round of our buzz blitz. Maybe we've gotten more clients this time. Maybe we've raised the price now we've done 10k. We're at 25k.
- [68:47]
Audience Member
Okay.
- [68:48]
Steph Crowder
Third 90, make changes and prepare for what I call a visibility roadshow, which is like we've kind of done what we need to do with the leads you already have. It's time to add some lead to our buckets. We are going to go on a visibility roadshow. We're going to go on podcasts, we're going to do speaking engagements, summits, collaborations. I have so many ideas for how you can get more leads. And then you're going to be preparing your sales and marketing assets, getting them reviewed by myself so that you are ready to buzz blitz. Okay, so this will be the last quarter that you are keeping your current offer going at 15k, your one on one. And since you're putting a lot of time into your visibility roadshow, we're not going to make any money from our group. This Quarter. Okay, again, this is just a fictional example. Will be different for Everybody. But month 10, we have run our group two times. So now we're going to really streamline it into more. We want to go for more people. And so this time we're going to fill our scale group with a Buzz Blitz and then we're going to spend month 12 serving. Integrating. Integrating. Implementing changes. Maybe it's time to hire a little bit of support. Just depends on your situation. So in this case, we've actually dropped one on one. That may or may not be your goal. You don't have to drop one on one. Some people don't want to and that's totally fine. Again, it's just an example. But at this point, you've now done 40k with your buzz Blitz and you've dropped and scaled back your one on one and you are fully in the land of group programs. This is how it can look over the course of a year. Cool. All right, let's keep rolling. So that's what it can look like on your calendar over 12 months. This can work for any topic. It will work even if you aren't sure about your group program yet. I've shown you just one example. But PFR and Buzz Blitz have truly been tested across industries and across business stages. We might modify the process to fit your situation. It's not a one size fits all, but with my strategies, templates, feedback, and coaching, you will get rock solid on your next best steps. And that's what's really important when you're at this stage of business. You need feedback. You need an expert brain on your business instead of trying to figure it all out yourself. Okay, so I thought this was fun. I'm not going to read all of these, but these are niches I've tested PFR and Buzz Blitz with. I'm super proud of this. Okay, so for those of you who are like, I'm not a business coach. I'm not, you know, in a niche like yours, Steph. Great. Neither are my clients. Every single bullet that you're seeing on here is a represents a real client that I have worked with and a real client that has used PFR and Buzz Blitz.
- [71:25]
Audience Member
Okay?
- [71:25]
Steph Crowder
We have everything from life coaching for moms to menstrual cycle syncing to boudoir photography, Akashic records, mental toughness coach for stepmoms done for you. Legal Services, YouTube education. I mean, so many different examples of really cool niches. And I hope that for some of you who might be joining me in the future, I can add a bullet. You bring me a niche that I've never seen before. That would be really cool. But I just love that I get the opportunity to do this stuff with so many different kinds of niches. And so I want you to know that this doesn't just work for one type of business. I've tested it across so many industries. Okay, so to sum it all up, yes, you are in the right place. If you're ready to learn sustainable growth strategies with sold out group programs, you're ready for a successful group program right now. Even if you've been telling yourself that you're not ready yet for any, any number of reasons. Whether you're streamlining one on one into your first group or you're optimizing your current groups, you can learn to sell out every time. And I can teach you that in order to create sold out group programs, you need a repeatable sales process, a small but mighty community and a 90 day game plan defined by money making activities. Maybe write that down. You need a repeatable sales process, a small but mighty community and a 90 day game plan that has money making activities. That is your recipe for sold out group programs. That's all you have to do. Okay, so I've got some questions for you my friends. Here we go. If you're starting your first group program, let's say you're in that boat. Back to my buckets of people, right? If you don't have a group yet, do you see how this is possible for you? You can get paid to work your way towards a scaled offering. You don't have to get, you don't have to wait to make money. With a group pro grant, you can streamline your traction into four to eight spots right now in a one to few offer and add revenue immediately. That is so doable.
- [73:29]
Audience Member
Okay.
- [73:29]
Steph Crowder
We do it every day inside of my programs. With my training and coaching, you can make this work for you. If you already have a group, do you see how this is possible for you? You can take your current group program success and iron out your repeatable sales process. Like I said, you already have a process. You just might be unaware, you might not know what your process is, but I promise you, you have pieces of a process already. We just need to pull it out and document it and understand it.
- [73:56]
Audience Member
Okay?
- [73:56]
Steph Crowder
And optimize it. You can learn how to buzz, blitz and create a super fan community of primed buyers so you can strengthen your sales and fill up anytime you want.
- [74:07]
Audience Member
Okay?
- [74:07]
Steph Crowder
With my training and coaching, you can make this work. Creole. So are you ready to have a sold out group program is really the question. Are you ready to create the repeatable, sustainable sales process that fuels your business with superfans? That's the question. And if not now, then when? Like, what are we waiting for? If your people are out there ready to work with you, why not just learn how to do this now? The question here is instead of continuing to throw stuff at the wall and feel isolated, why not get thorough feedback on your individual situation? You're ready to learn how to do a buzz blitz and pull it off right now, paving the way for super fans. And speaking of super fans, your super fans are out there and they are looking for their person. They need their problem solved. And at the same time, other businesses are vying for their attention. These people are shopping around to try to solve their problems. You need to get in front of them so they can hitch their wagon to you so you can help them. Okay, so you. So the question is, can you really go from up and down to smooth and steady in your business with all the clients you're looking for year round? Yes, you can. And there's a mastermind for that and I can't wait to tell you about it. So I want to introduce sold out group programs. Okay. And if you are here and you want to check out the page, I'll just go ahead and tell you right now. You can go to steph crowder.com mastermind our applications are open now. You can apply right there on the page you want to get on my calendar. If you'd like to have a 60 minute next steps, call with me. I will tell you straight up whether I think you're. You could be a good fit for the program. I have availability on my calendar this afternoon and all of tomorrow, a little bit of Friday and then next week. But we're going to talk about why you want to join by Friday. So if you think you might be interested, it would be a really good idea to get onto my calendar because as I told you at the beginning, I have little kids and I show up for my family and I have my availability scheduled as such. Right? So sold out group programs is an immersive and intimate 12 month. Mastermind is now 12 months, which I'm so excited about for experienced business owners who want consistent, predictable income and repeatable sales systems that bring you all the clients you need.
- [76:28]
Audience Member
Okay.
- [76:29]
Steph Crowder
Uh, it's. There's really these five key pieces of sold out group programs that make it so effective. And I'm gonna walk you through each one, piece by piece, I'm going to show you what we do so that you can really get a sense for how this works. This Mastermind is a hybrid coaching and training program like no other. And I also want you to know it is a limited capacity experience. This is not another course or another, you know, group where you are lost in the sauce where the coach doesn't know you. My clients will tell you I get in the weed. I will know your business as long as you show up and participate. Especially I need you to give me your 90 day, 90 day plan. I teach you how to do a 90 day plan, you submit it to me for feedback and I give you a video review with what I think. This is how I get to know my clients businesses so well. And so I want to share how there are these five key aspects that truly create unparalleled education and support. I hear from my clients all the time. I cannot believe how much support is available in this program. And that's why I have so many clients who like to resign into my Mastermind and take my thoughts because they know that this is truly the best place to get the support that they need as they scale their businesses. So let's talk about the sold out group programs curriculum. We have trainings, templates, scripts and visuals. We're also going to talk about weekly deep dive group coaching, expert feedback on your work, daily coaching available on our messaging platform, and an incredible, seriously unmaxed community of like minded mid stage entrepreneurs. There is so much to discover, learn and implement inside of this Mastermind. So the curriculum is client led, much like I taught you today. Meaning everything I've created has been developed with real clients.
- [78:17]
Audience Member
Okay.
- [78:17]
Steph Crowder
It's also a living library which means I'm making more curriculum over the next year. I have quite a bit on my docket in terms of what I want to create for you all. So I will also be adding more curriculum as the year goes on. So just a few examples of things that are inside of 90 day. Sorry, inside of the curriculum. 90 day planning. I know I've touched on it a number of times during this training, but this is likely the first thing you will do in my program. You will go through my 90 day planning training. You will learn about money making activities, you will learn about the sales zone and you will identify your individual money making activities. You'll also come up with a revenue goal and an audience goal and you'll submit it to me for feedback and I will give you. Here's this is actually this is A screenshot of the training. But on another page I have an example of what it looks like when I'm giving video feedback. So I leave video feedback for my clients who share their 90 day plans. Okay, super, super helpful right away to just have. Remember I talked about like putting those blinders on and having that clarity. That's what you will learn in 90 day planning. Here's where you get that personal feedback. So here's an example of a client. She sent me her Google Doc. Here is my little face in the corner giving her video feedback. I am in the weeds and I love it. So I give personal feedback not just on 90 day plans but also on your. You can submit your sales emails, you can submit your sales page, your messaging, anything you really want us to look at to. To optimize and make better. You are able to submit that for feedback. So it's me giving feedback. I also have freaking incredible co coach. Her name is Cami. Cammie Ferry is a multimillion dollar closer. She is in sales. She actually still works in sales today at a SaaS company and she does literally millions of dollars in sales every single month. So she works with us in the program and she is also helping my clients overcome objections. She's giving them feedback on their sales copy and their sales feedback. I'm sorry their sales pages. So it really is two sales coaches for the price of one. You get both of our brains on your business which I think is incredibly valuable. I don't have a co coach just so I cannot be around. It's not bad at all. It's so that you get. I really see this as like double the support. Okay. So that you really get well rounded feedback from two different people who have a variety of sales experience on everything that you're working on.
- [80:45]
Audience Member
Okay.
- [80:47]
Steph Crowder
Bug blitz.
- [80:47]
Audience Member
Okay.
- [80:48]
Steph Crowder
Everybody's favorite is buzz blitz. I know I told you 45 + sales psychology informed email templates. Here's an example. Not only do I give you the words which I know we all like that, it's like just tell me what to say. Right? Plug and play. I have done that. I don't know if you can see this, but we also talk about the sales psychology. So every email I tell you not just what to say but why we are saying it. So if you don't like the email, you can write it your own way. I'll say this email is designed to help people think through blah blah blah, which walks them closer to being a yes.
- [81:23]
Audience Member
Okay.
- [81:24]
Steph Crowder
So we're not just showing you what to do but we're showing you why we're doing it. And again, you gotta remember I'm a sales trainer. That's my, that's my background. And so it's not enough for me to just help you make money one time. You will take the skill of sales with you long after you work with me. You will have this forever. And I love. I still get emails from my clients who went through this process in 2021. They email me and say I am still making so much money with those freaking templates. I swear to you, my client Paul sent me an email not too long ago saying exactly that. So you will get to use these and make them your own. And that's what I mean when I say repeatable sales system and repeatable sales process. Here's a little screenshot of what it looks like on a calendar. I tell you exactly when to send each email. Truly, like sales coaching done for you.
- [82:11]
Audience Member
Okay.
- [82:13]
Steph Crowder
So many ideas for active sales strategies. So if it scared you today when I was like you gotta be talking to people and you're like how do I do that? We have trainings. I have had multiple clients tell me that them just learning how to run deep dive console calls has been worth the price of the, of the mastermind alone because you will learn how to close people when you have conversations in a, in a authentic and in integrity way without being pushy, manipulative. Like Truly, I am a product of consultative sales. That's the type of sales training that I grew up in, in, in my previous life. And so when I say consultative, I mean consultant.
- [82:55]
Audience Member
Okay.
- [82:55]
Steph Crowder
It's not prescriptive, it's not forcing people. It's learning to ask really good questions and work up a game plan for people in terms of how you would help them. That's what consultative selling really is.
- [83:08]
Audience Member
Okay.
- [83:09]
Steph Crowder
So you will get all of that. The let's talk mini call as well as how to do deep dive sales calls and personal invitations. We have templates for personal invitations too. Community growth playbook. So lots of different ideas for how you can grow your community. My content plan, 12101 community building and also mission driven messaging. We have messaging makeover which I love helping people make over their messaging. It's kind of one of my superpowers is helping my clients figure out what messaging is going to really zing and pop versus being kind of bland and boring. So you might need a messaging makeover and we have a worksheet to help you with that.
- [83:46]
Audience Member
Okay.
- [83:47]
Steph Crowder
Lots of bonus curriculum. So same day sales is you get full access to same day sales, which is my training program designed to help you get a client in 24 hours. Crickets to customers is my old course that has helped probably over 500 entrepreneurs at this point. It's still like timeless, timeless material. Really helpful stuff. Year on the wall and you get access to my year long, my like yearly planning system and our coaching call, Replay Vault. I have had people have 50k launches just by listening to me coach other people. You can take it on the go as a private podcast. You get instant access to this when you join the program. Okay, I don't know if I also. I should also mention some of the other templates we have. We have a template for webinars and we have a template for sales pages too. So there's like so much done for you material inside of sold out group programs. Okay, let me just make sure we're still good. Cool. Yes, the link is in the chat if you guys want to go to sethcrowder.com mastermind. Let's keep rolling. And also if you have questions, now would be a great time to put them into the Q and A because I'm going to get your questions for sure. All right, let's talk about your weekly deep dive group coaching. So every week I'm coaching my clients. I mean, we coach every day in the community, which I'll talk about. But as far as a live call goes, I'm coaching every week, so come get your questions answered. Which always is amazing to get your questions answered and get coached. But what I think is even better than that is watching other people get coached. Y'all repeatedly underestimate the value of that. Everybody thinks one on one coaching is so amazing, and yeah, it can be. But honestly, watching other people get coached and asking yourself, okay, if eight people are getting coached today, how do I learn something from every coaching interaction that I see? How do I apply a golden nugget from every one of those conversations? Those are my clients who I see have the biggest transformations. They come and they may not even get coached that day, but they come with their notebook and they watch what other people are asking. And so much of what we talk about applies to everyone. So it ends up being like eight times the coaching of one on one. And you get to hear eight other people get coached every single week. We do. We do this, okay? Learn, implement, and integrate those aha moments. And it truly is like a weekly touch point and foundational coaching anchor to keep you grounded. So even if you can't come to the call, there are plenty of People who can't come for any variety of reasons. Like I said, there's a private podcast. I personally, when I'm a client in people's programs that have a private podcast, I love to listen to coaching calls when I'm driving to my kids school, when I'm doing dishes and just letting that goodness soak in. So we have that available for our clients inside the program as well. The group coaching calls are absolutely fire and they're just one of many ways to get coached in the program. Okay, okay, let's talk about expert feedback on your work. Getting feedback on your work is incredible. Okay, so here are the little screenshots of me. Like I will work up, I'll get my whiteboard out and work up ideas and concepts. This is me putting together a Angie's here on the call today. My client Angie, I like worked up some new messaging with her and recorded this video explaining what I had thought of for her business. So you can submit 90 day plans, sales assets like your overall promotion, game plan, your page, your buzz blitz, your emails, your copy, your webinar, your free challenge. I'll review any of it, messaging, positioning, your content and you will get feedback from myself and Tammy, my co coach. Right. So at this stage of business, cookie cutter strategies are just not going to work.
- [87:30]
Audience Member
Okay?
- [87:31]
Steph Crowder
Cookie cutter can get you really far. I actually have nothing against cookie cutter strategies for beginners, but you guys aren't beginners, okay? So you've got to stop acting like a beginner. You need customized, personalized attention on the things you're working on. So inside of the program you get to submit stuff for feedback and we will review it for you and help you make it stronger, which I think is amazing. All right. Daily messaging on our platform. So we've covered our calls, our feedback and our curriculum. Let's talk about our amazing platform so you can get coached daily. You do not have to wait for the next call. And I love this about the program. Inside the Mastermind. There's so many ways to get support even between our coaching calls. So if you can't attend a call or multiple calls, you can and should still get coached. Myself and my team are answering questions every single day, Monday to Friday. I am just one tag away, my friends. All you have to do is tag even. You know, go ahead and post and we will get back to you within one business day at the latest. And here's an example. I hope you all can see this. I wanted to share an example of the level of coaching that is happening on this Platform. So here's Kami again, our sales extraordinaire, and she is literally helping our client Kinsey. In this case, she's helping write a script of how to reply to something. Right. So it's like she literally is, you know, talking about what mess, what, what the message could say. She'll do it in quotes. So you guys have little scripts and little sound bites that you can go and take to your conversations. Cammie is so good at that. It literally is like having a sales coach in your pocket. So I'm thinking of my client Melinda, who's here today. Actually, I just saw her in the chat. Melinda. Melinda just got done with a, with a launch. She got 17 people into her group program and she was in our Slack community. It's on Slack, by the way. Just asking questions like every, almost every day, being like, how about this? What about that? I have this lead. What should I do? And we will just coach until the cows come home. Right? We will use us as much as you need us. And so that is available for you in a way that I just have not seen in any other program where you have that sales coach in your pocket who is there for you every step of the way. I think it is an amazing value inside this program and we love, love, love, love getting to help our clients inside their launches.
- [89:48]
Audience Member
Okay, okay.
- [89:49]
Steph Crowder
And then there's the incredible community of like minded business owners. Yeah. Melinda says yes, it was instrumental. Totally. And listen, when you launch, when you sell, you're going to get mindset gremlins. You're going to have a spiral, you're going to spin out. We coach on strategy, but I also give pep talks. I help people keep going, I help them refocus, I help them ground, I help them take care of themselves. It's very holistic in that way because not only am I a business coach with 15 years of experience, I'm also a certified life coach. So we do it all. And I think that holistic, like, full, well rounded approach is really, really helpful when you're asking so much of yourself when you're selling. Right. Okay, let's talk about this community of like minded business owners. I love the way this group cheers each other on every single time, every single cohort. We have people launching podcasts, we have people reviewing each other's podcasts, we have people cheering for each other, tagging each other on social media, learning from each other across all these amazing different niches. Right. So you will maybe be able to find people that are doing similar work to you. But you also are getting to cross paths with people in different industries that you may have never crossed paths with before. And so I think the diversity in this group in terms of discipline and subject matter is unparalleled. I have not seen it anywhere else. And I just think that is really, really cool for giving you a lot of different exposure to what's working across different industries. Okay, so everything you get in sold out through programs, it's a year long. It used to be 6k for 6 months, it's a year now. And instead of doubling the price or even just making it 10k, it's currently 8k for the year.
- [91:33]
Audience Member
Okay.
- [91:34]
Steph Crowder
And there's a payment plan available as well. Inside of sold out group programs. You get me as your business coach for an entire year. Sammy as your sales coach for an entire year. Sold out group program curriculum with the training templates, scripts and visuals. Weekly deep dive group coaching. Come and get coached. Watch other people get coached. Expert feedback on your work. Daily coaching on our messaging platform and this amazing community of mid stage entrepreneurs who have similar goals to you. That is what we do inside of sold out group programs. And if 8K, I know that's not an insignificant amount of money. I want you to just look at your offers and look at how you sell and ask yourself over the course of a year, how feasible and how realistic does it feel to think about just making an extra 8k over a year? Over a year. You have a year to make 8k and break even on this investment. Do you think that with our support, feedback, coaching, that that's not possible for you? From a lot of people I talk to, they're like, when you put it like that, that actually it really feels doable because just think about it, if you, once you make back that 8K, all of the learning, all of the coaching, all of the up leveling is just profitable learning. Right? So I want you to get pen and paper out. If 8k is feeling kind of, that feels like sort of sticker shop for you. And just think about, for a lot of my clients, that might be two more clients, that might be three clients, four clients, five clients. How many widgets would you need to sell over a. Again, you have a year. And I said this on a podcast episode that went live today, but when we checked in with our clients at the five month mark, this is the five month mark, our average return on investment was fourteen and a half thousand dollars. And that was a 6K investment.
- [93:22]
Audience Member
Okay.
- [93:23]
Steph Crowder
And that's just five months in. So really put that pen to paper and understand if you were going to create an extra 8k in your business over a year, how realistic is that for you? And that's something we can talk about on your, on your sales call too. If you want to book a sales call with me. I do that all the time. Okay, so there's a bonus, right? If you join by Friday, by the end of Friday, your receipt just has to be stamped with Eastern Time September 27th. You get a 60 minute one on one strategy call that you can use with me anytime during your year in the program. So if you're going through a launch and you want some extra time with me or you're just, you know, you'll know when to use it, I always tell my clients, you'll know, you'll know when it's time to use your one on one. But it can just be nice to have that extra 60 minutes together. We can do all kinds of fun stuff with that time. We can go deep into your messaging, we can go deep into your. We can make a whole year worth of a plan. We can do all kinds of things. But it's just really, if you're going to join anyway, really try to join by, by the end of Friday. Because having that extra 60 minute one on one is a kind of a nice like get out of jail free card for a lack of better way of describing it. Okay, so everything you get in sold out group programs is here, plus that one on one 60 minute strategy call with me. You just have to go to steph crowder.com mastermind put in your application. Like I said, I have time on my calendar this afternoon and all day tomorrow, part of Friday. And as soon as I see your application, I am personally reviewing them. I will get in touch with you and let you know if I think it could be a fit. I will also get in touch and tell you, hey, I don't think this is the best fit for you, but I'm very well connected. I have a lot of friends and resources I could recommend. Perhaps there's a different program or a different coach that I could connect you with. I'll be the first person to tell you if it doesn't seem like a good fit, it does me no good to have you come into my program and struggle. I don't want that.
- [95:12]
Audience Member
Okay?
- [95:13]
Steph Crowder
I don't want that for you. I don't want that for me. So that's not how I roll. Instead, I will, if I think that your application is in the ballpark, I will invite you to do A strategy call with me. It's optional. If you know you're in, you don't have to do it. But if you want to do. I'm sorry, I said strategy call. I meant consult call. To just kind of talk about what I think the biggest opportunities are in your individual business and help you understand how we would address those opportunities inside of our program.
- [95:39]
Audience Member
Okay.
- [95:40]
Steph Crowder
Steph crowder.com mastermind I'm going to answer questions. I'm going to first see what questions you guys have. Thanks, Melinda. Melinda said it's a total steal. I quite agree. And it's probably why so many of my clients resign because it just is such an amazing business coaching opportunity, I think, and so are my clients. Let me see what questions you guys have. This is a great time to drop your question in the chat or in the Q and A box. Let me just see what we have coming in and if I don't have any questions yet, I will answer what I have. Why isn't it showing it to me? Let me stop my share real quick. Okay, questions that you all have. I'm gonna. There's one question, but I'm gonna. It's. It's about something different, so I might come back to that. What questions do you have? Okay, question. How long are the coaching calls? One hour or two? Tracy, you're so welcome. Thank you. The coaching calls are two hours and they. I will tell you. Let me say a few things about the coaching calls because people always have questions about coaching call, which I totally understand. I will tell you the time that we typically do them, but I want to say this is a year long program. It's subject to change. Right. And we might add calls. We might do all kinds of different things. But the calls at this time are on Tuesdays from 11 to 1 Eastern Time. Again, those might change. Do I always say do not let the call time be the reason you don't join this program. Even if you're not sure about that day and time, please still book a sales call because there are so many ways to get coaching in this program. You do not have to be able to come to all the calls in order to have a huge transformation in this program. Okay, so the calls are two hours. Sometimes we have people that can only join for the first hour or the second hour. And like I said, we publish it as a podcast and so you can catch up whenever it works for you. I always tell my clients if you can't be there live, that's fine. I just need you to schedule it onto your calendar so that you have that touch point with me.
- [97:51]
Audience Member
Okay.
- [97:52]
Steph Crowder
And just remember, if you can't come to the call, we will still coach you. In our community, you also get coaching via feedback. So let's just say that you can't come to a call one week, but you really wanted feedback on your sales page. You would just submit that to our portal and we will give you feedback that way. So you get coached via our feedback. So there's just so many different ways to get coaching in the program. But yes, the calls are two hours and again we might add another call. Sometimes I do that, especially when it feels like people are asking me for a lot of coaching. I might add an office hours coaching call on a Thursday and that will just be kind of like a pop up call that I, you know, it might be usually I will say because I live in the eastern standard time zone and my kids are in elementary school, you can always count on my calls being between 9:30 to 2:30 for the very most part Eastern time. Because that's just school. Right? So that's my honest, transparent answer that how early in the coaching business is too early? That's a really great question. If you're not sure, please just apply.
- [98:57]
Audience Member
Okay?
- [98:58]
Steph Crowder
Because I have had. Please don't count yourself out if you think you're too early. Okay. Or if you think you're too advanced. My most early clients are getting their first clients still. My most advanced clients make 500k a year.
- [99:14]
Audience Member
Okay?
- [99:14]
Steph Crowder
So it really runs the gamut. But what everybody has in common is they want to have that result of sold out group programs. Okay. You might be working towards a sold out group program. As somebody who's still skewing more towards a beginner, you might be going wanting to have a sold out group program as an expert in your field who's been at it for 10 years. So if you're interested and you're just not sure and you're like, am I too early? Am I too advanced? Please apply. Please apply and we can have that conversation. Like I said, it does me absolutely no good to have you come into the program and struggle. So sends in an application and that would be the easiest way for me to look at your individual situation.
- [99:53]
Audience Member
Okay.
- [99:56]
Steph Crowder
Woo. What other questions do you guys have? I'm going to hang out as long as y'all are hanging out. Stephcrowder.com mastermind I want to see your application. I want to be able to invite you to a call with me. Let me answer as you all are typing up your Questions, Put them in the Q and A. I will answer some questions that I frequently get.
- [100:16]
Audience Member
Okay.
- [100:18]
Steph Crowder
Okay. Let me go back to sharing my screen.
- [100:23]
Audience Member
Guys.
- [100:23]
Steph Crowder
I keep trying to make my training short, but I just have so much I want to teach you. Whoopsie. Want you to be in there. Hold on a sec.
- [100:36]
Audience Member
Okay.
- [100:39]
Steph Crowder
Because I was in full screen mode. Let's go back to sharing. What other questions do you guys have? What other questions do you have? Share with me. Share with me. Tell me. Tell me what you're thinking. Okay. And if you haven't applied yet or you're like, I'm not going to apply. Why. Why are you hesitating? Tell me your hesitations, and I'd love to know why you're hesitating. It would really actually be very helpful for me. Tell me your hesitations. Okay. So I've been burnt before. This is my favorite. I've been burnt before. How is this different? I've done groups. I hear this all the time. I don't want to do another group program. It really wasn't for me. And I just want to say I totally get it. Listen, at this point, it's 2024. It's almost 2025. All of us have been burnt by a course that sucked, by a group that wasn't any good, by a coach who promised the world and then didn't come through. I will tell you that that is so not how I roll.
- [101:34]
Audience Member
Okay?
- [101:35]
Steph Crowder
I am here to get to know your business. I am not here to just sell you the world and then disappear. All right? I am, like I said, in the weeds with my clients and helping them get what they need in order to be successful. So I think what really makes us different is the level of support from myself and from Tammy. There is always a way to get coached, and you're not going to feel lost in the crowd as long as you participate. I always tell people it's illegal for me to come to your house and force you to talk to me. Right. But if you need clarification, if you don't know what you should be working on, I always tell people, if you don't know your next best step, I just need you to raise your hand and say, I don't know what I'm supposed to be doing, and we will help you figure that out. In this program, I am all about knowing your next best steps. Super, super important. And so I think the level of support that you get really sets us apart. The ability to have that brass tax, sales coach in your pocket vibe. It's the reason my clients keep coming back. And so if you've been burnt before, I totally get it because. Me too. And so I'm on a mission to create a program that is the opposite of disappointing. I want it to actually blow you away and be better than what you're even imagining right now, which is something my clients tell me. They'll say like the support is actually better than you said it was. Okay, I know that's a tall like, like it sounds lofty, but I really pride myself on it and I measure my clients results. I will ask you to report your results in the program because that's my report card. And if y'all aren't successful, if my clients aren't getting results, I'm not doing my job. And so when you hire me, I take that job really, really seriously. So there's that. I have time constraints. Me too. Can I do this with a family job, other responsibilities? Absolutely, yes. So we have clients in all different time zones. We have parents, we have people with day jobs, we have people running multiple businesses. We have every scenario under the sun. And the truth of the matter is, as I've already said a couple times, there are so many ways to get support in this program. I'd love to see you on weekly coaching call, but if you can't be there. I have multiple clients I'm thinking of in my head who have changed profoundly in the past six months of working together and they haven't been able to come to a single call. I have clients who have new babies and day jobs and they can't drop everything and come to my call. But they will get coaching in our community or they will, they will submit for feedback and we'll give them, we'll give them coaching that way. Right. So many different ways to get support. So even if you have time constraints, you can be successful in this program. Even if you can just dedicate. I always say sometimes people, people will ask me like, how much time do I need or week in this program? And my answer to that is a year. Right. So it's going to depend. Sometimes you might put 0 into. You might like over a course of a year. I'm going to go ahead and assume that there might be a month at a time that I don't see you. Right. But other times, like when you're launching, you're going to need more time. You're going to maybe some, some weeks you need zero hours and other weeks you're going to need 10 hours. It just depends on what kind of Season. You are in, in your business and you can make it work with. Think of it this way. I think the bare minimum in the program is to at least catch the replay of the coaching call. Listen to the podcast. That's going to be two hours. The minimum would be like, do you have two hours a week to spend on this and that as long as you have that, you can be successful?
- [105:13]
Audience Member
Okay.
- [105:13]
Steph Crowder
We already talked about what happens if you can't come to the weekly call. I think we covered that one pretty extensively. But the answer is there's so many different ways to get coached in the program. It's ideal to come to the call when you can. And I think, I think you should absolutely make that effort so I can see you and talk to you. But if you can't, we have built in so much different support and our clients, who I've never seen on a call are still having radical transformations. Okay, well, Steph, coach me one on one. So this is a really good question because I know that a lot of us put a lot of value in private coaching. And just remember what I said before. People will come to me and ask for one on one and I actually tell them, I'm happy to take your money for one on one. It's more expensive. But my group is better than my one on one coaching. This program is better than my one on one coaching. It's better because you get coached by me and Cammie. So you have two coaches.
- [106:04]
Audience Member
Okay.
- [106:04]
Steph Crowder
Double the coaching for less.
- [106:06]
Audience Member
Okay.
- [106:07]
Steph Crowder
You also have the benefit of the community, all of the curriculum and in. When I hear this question, will step coach me one on one? I feel like what you're really asking is, will I get individualized attention? And the answer is 100% yes. If you participate, if you send in your stuff for us to review, you're going to get individual feedback. You're going to get my brain on your business. That is the value of one on one coaching. And so you're gonna get that in a group setting. This is a best of both worlds program. And so that's one of the reasons I'm just so proud of this program.
- [106:42]
Audience Member
Okay.
- [106:43]
Steph Crowder
Can I still work with you if I'm not gonna do a group right now? Yes, totally. I would say a good chunk of my clients are still primarily working on getting their revenue up with one on one. They wanna be booked out with one on one before they go into group coaching. So you can totally do that. Our bun blitz process and our 90 day planning and our personal invitations and our sales call Process, all of that is, lends itself very, very well to one on one or other kinds of offers. So I would say, like, if you see a group in your future someday, you're like, curious about it, but maybe you're not ready right now. You can totally still work with us in this program. And again, that would be, um, that would be a really great example of you should send in an application so we can have that conversation about your goals. That's what we do on my, on my consult calls. Do I really need a year to solve this problem? No, probably not. So if you want to fill up your group program, we've been doing that for people in the first couple of months. But the reason we extended this to a year, and I talk about this on the podcast episode that just went out today, is I find that most of my clients resign after six months. It was a six month program. Most people are resigning because it's so good. So I was like, why don't we just extend it to a year? And also, also, I feel like a lot of my clients are just hitting their stride at six months. They've done a group. They're just kind of hitting their momentum. We've probably sorted out their messaging and things are really starting to take off at six months in. And so I hate that I have to say goodbye to people at that point. I've kind of had the thought like, oh my gosh, if we've been able to create so many amazing results in just six months, what if we did it for a year? Right? So I just personally really like the idea of you signing up with me and having the thought I have my business coach for the next year. I personally, in my business, I like to think in years. And so, like, I might be like, this is the year of blank. You know, this is the year that I work with Steph. This is the year that I'm in sold out for programs. That's why we, why we extended it to a year. But no, if you want to come in and hit the ground running, you can start to do a buzz blitz right away. I have clients, actually, because we don't kick off officially. So I forgot to say this. Here's the deal. You're going to sign up now and you're going to get early access to everything I showed you today. The group is going to officially begin on October 28th.
- [109:08]
Audience Member
Okay.
- [109:08]
Steph Crowder
But you get bonus time with the materials starting now. I have had clients do Buzz Blitz, make $50,000 with Buzz Bliss before we even had our kickoff Call. Okay, so, no, you don't need a year. You don't need a year to do the buzz blitz process and fill up your group. But I always say, imagine what can happen over a year. Remember that graphic I showed you of the 12 months I want to be with you as you are using groups to scale. It's one thing to fill your group one time. It's another thing to scale with group programs. That is going to take you more time and trial and error and all of those types of things.
- [109:44]
Audience Member
Okay.
- [109:45]
Steph Crowder
All right. What else can I answer for you? And again, I want to remind you, it's Steph crowder.com mastermind in order to apply. I can't see my chat right now. Let's see. Okay. How much time, aside from coaching clients, would we need to devote to the program each week? Okay, I think we talked about that. So I would say on an average week. Average week. Just like run of the mill week. Let's call it two to four hours. And then if you're going through, like, a big launch where you have to write a lot of emails and, like, make webinar slides and stuff, you're going to want to increase your available time, but that's only going to be a few times a year. Okay. So it really depends on how much time you want to dedicate to the program. But I would say a minimum of two to four hours per week. Two hours would be fine. Good question. What other questions do you guys have? Let's talk about some group program myths again. There's like 16 of you hanging out. I'm gonna hang out as long as you hang out. So tell me what you're thinking. Tell me why you're not applying. Have you applied? What's holding you back? What are you keeping to yourself? What have I not addressed? Don't be shy. I wanna hear from you. All right, so group program myth number one. I'm not ready yet. I hear this one all the time. So I want you. We're gonna kind of do some. Some thoughts swaps here. So if you're having the thought, I'm not ready yet. Let's try this thought. I don't have to wait to start helping people get results, and they don't want me to wait.
- [111:15]
Audience Member
Okay.
- [111:15]
Steph Crowder
Those people don't want you to wait. I can get paid right now. I can get paid while I figure this out. So you kind of have two choices, right? You can wait till you feel ready, which that day may or may not come in my experience doesn't really just Randomly happen. Or you can get paid while you're figuring this out. That is the beauty of how we build group programs.
- [111:41]
Audience Member
Cool.
- [111:44]
Steph Crowder
Melinda. Melinda. I was talking about one of my clients, Melinda. She just said, in case other people don't know, I'm in. So just an example of one of my clients who's resigned. We have a lot of our current cohort continuing into the next year, which I think really speaks volumes about the program. Okay, Group program. Myth number two. I need to figure out what I would teach and prepare everything ahead of time. If you're thinking that, here are some swaps for you. I don't have to put pressure on myself to come up with everything behind the scenes and waste time and money on software. That's not necessary.
- [112:19]
Audience Member
Okay?
- [112:19]
Steph Crowder
It's too much pressure. I have the knowledge required right now in my brain to help the people who need my expertise, period. My group will be so much better if I let them show me what they need. Then I'll go make it instead of guessing at it and possibly missing the mark. It is safe to simply bring my clients into a group and coach them and help them. I'll know what to teach when I have them in front of me. And by the way, if you already have a program, that's fine. Like, I'm thinking of my client Michael, who came into the. I showed you his case study earlier. He already had a programmed. I'm not going to make you, like, blow up your program. We just took his program and sold it. Better.
- [113:01]
Audience Member
Okay?
- [113:01]
Steph Crowder
So this is for. If you don't have a program already. If you have one, great.
- [113:06]
Audience Member
Okay?
- [113:07]
Steph Crowder
But if you don't have one, you don't need to have one in order to get started. Group program number three. It might not fill up. My group might not fill up, and that would be humiliating. Okay, let's try this. I have at least four people in my audience right now who would jump at the opportunity to work with me in a small group.
- [113:28]
Audience Member
Okay?
- [113:28]
Steph Crowder
You got to find four people. Can you find four people? Come on, now. Of course you can. And even if only two people are ready right now, this has happened to some of my clients, some of my really successful clients. Their first group was two people.
- [113:41]
Audience Member
Okay?
- [113:42]
Steph Crowder
Those two people would be getting in on the ground floor of something amazing. They would have an incredible intimate experience.
- [113:50]
Audience Member
Okay?
- [113:50]
Steph Crowder
It would not be a bad thing if you have a small group. Clients love small groups. Love. They get more of you. It's amazing, right? Nothing embarrassing about that. Group program. Myth number four. A small group program won't make enough money for me. If you're thinking that, here's what I want you to think. Before I can scale to a six figure offer, I must have something solid to scale. My small group offer will create a bridge to my one to many offer. The best part is I'm getting paid while I cross that bridge. A one of few bridge creates a new stream of revenue that didn't exist before. And the money I make from my first few rounds of group programs is just the beginning. Okay, it's just the beginning. Group program. Myth number five. I'm an introvert. A group would be too hard for me. I work with so many introverts. You guys. Everyone's like, I'm not used to Crowder. I'm like, I know, but don't worry. I work with so many introverts. Try these thoughts. I want to grow this one. I'm calling you out a little bit. Right. I want to grow my business more than I want to keep my excuses. Which one do you want? You cannot have both. I hate to tell you. I actually love to tell you. You cannot have both.
- [115:01]
Audience Member
Okay.
- [115:01]
Steph Crowder
I want to grow my business more than I want to keep my excuses. Growing my business will take hard work, but I can do hard things. I promise you, you are capable of. So y'all don't give yourselves enough credit. That's one thing I know for sure. Sure.
- [115:14]
Audience Member
Okay.
- [115:14]
Steph Crowder
Growing my business is hard, but struggling to pay the bills is harder. One of my clients actually gave me that one, and I will never forget it because it's so true. Doing something new is hard, but staying stuck where I am is harder. Starting a group is actually amazing for introverts like me because I can create something cozy and intimate like coffee shop vibes.
- [115:35]
Audience Member
Okay, all right.
- [115:37]
Steph Crowder
Those are my myths for you. You can apply@steph crowder.com mastermind where are we at? Other questions Jen says she then too. Yes, you are Jen. It's great to have you. What other questions you guys have? I would love to hear what's on your mind. For those of you who are still hanging out, if you haven't applied, why? Why not? What can I answer for you? I'm trying to think of other questions that I commonly get. Let's see. You're welcome. You're welcome. Anonymous attendee who said so helpful. Thank you. You're so welcome. Okay, my friends, we will wrap it up here. StephCrowder.com mastermind is where you go to apply. I would love to check out your invitation. I cannot wait to get to know you and invite you to a next steps call with me. Thank you all for attending today. I will talk to you so soon and I am wishing you all the courage and clarity you need to build the business of your dreams. I'll talk to you all soon.
- [116:41]
Audience Member
Bye.