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Steph Crowder
Welcome to the Courage and Clarity podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Hello out there CNC listeners. Welcome to today's podcast. I am so excited to hang out with you all today. If you've been listening to the podcast lately, you know, it's been pretty busy over here at Steph Crowder Inc. We have just wrapped up another very successful launch of my mastermind. It's called Sold Out Group Programs, previously called the Messy Middle Mastermind. And I am planning to do a full debrief episode of everything that happened during this launch. I know if you were paying attention, listening to the podcast, reading my emails, following me on social media, maybe you came to the masterclass. It has been a busy month. There has been, you know, so much creation happening over here, lots of podcast episodes. You've heard from a lot of different clients of mine. And I have much to share, much to share with you in terms of how it all went, what worked, what didn't. Truth be told, I'm still decompressing a bit from, you know, such a big effort, which I think is par for the course. And so I did want you to know that I know a lot of us love those in depth debrief style episodes. I am planning to produce that for you. And I will just start by saying it was a very successful launch. Definitely hit and exceeded the goal that I had for the Mastermind. So, uh, I believe it was record breaking in terms of revenue. So I'm very excited to share the good, the bad, the ugly. Don't worry, there was still plenty of bad and ugly, as there always is when we're asking ourselves to do something so herculean in terms of effort. Not to be dramatic, but I guess a little bit dramatic. So I'm gonna get into all of the nuts and bolts of how the launch worked, what happened, what I learned. For those of you nerds like me who want to know what's working for launching a high level group Mastermind in late 2024. For today's episode, though, I wanted to dig into because at the end of the day, I am a business and sales coach who is here to help you get all the clients that you want. My focus in a lot of these episodes is on helping you improve your sales skills, and I cherish and relish the opportunity to be one of the voices of authority on the topic of what's working when it comes to sales and how to approach selling and positioning and the mechanics of selling. All of that stuff that you all, many of you come to me for. I know we talk about lots of different things on this podcast, but you know, I'm always trying to come at it, or at least often trying to come at it from a lens of what do my clients and my listeners need to know if they want to be getting more clients and booking and enrolling all the clients they possibly could want in 2024? And now before you know it, we're going to be heading into 2025. Because I have to say, there seems to be this rhetoric that is popularized on social media platforms in particular. I feel like I'm really seeing it on threads where a lot of people really want to blame the economy or circumstances or the election or natural disasters. Like all of these are very, very real things. Do not get me wrong, and I want to be very clear. These are There's a lot happening. There's a lot going on in October of 2024 as I record this episode right now. But one thing I cannot abide and one thing I cannot stand by and watch happen is very talented, gifted, prolific expert. You know, coaches, creators, teachers, and online business owners who are kind of tempted to throw in the towel and chalk it all up to it's just not possible to be successful in 2024. There's a lot of, you know, people saying, oh, in 2020 and 2021, it was easier, it was better. The heyday for entrepreneurship is over. I swear I'm going to claw out my eyeballs if I see one more person say, Facebook is dead or blogs are dead, or Instagram is dead. Everybody wants to say everything is dead. Okay, coaching is dead. That one's my favorite. I am here to attest, as are many of my clients, my friends, my mentors, many people that I know, y'all, online business coaching, it's anything but dead. So do not give much time at all to proclamations from folks who are struggling and want you to believe that this isn't a good time to be an entrepreneur, that it's not possible to be successful in October of 2024. Nothing could be further from the truth. Now, that being said, is it a little bit of a different ballgame? Sure. Are there different objections? Yes. Do I think that the way that consumers behave has possibly changed and is. Well, first of all, yes, because that is, you know, economics 101 and marketing 101 is. We're all evolving, changing, growing. Every market is going through market maturation where, you know, we go from being an emerging market to, you know, ultimately our consumers becoming more aware of the product and their behavior changes based on that curve, based on their exposure to the problems that we solve and the solutions that we offer. But instead of looking at that and saying, oh, no, it would have been better if I had had a business in 2018, I think there's a totally different way to look at it, one that feels much more positive and much more. It relinquishes so much less of your power to say, okay, the game has changed a little. The game's always gonna be changing. If you're not changing, you're dying. And ultimately we can adapt to better understand our people, what they need from us, and ultimately, yes, create more of those results that all of us want. Right. And so I wanted to record an episode just kind of reflecting on what objections I saw. Remember, objections are people's hesitations, people's reasons for not buying your offer, what I think is happening out there and what I observe and believe you will need to overcome. Dear listener, if you're selling anything, this is what I am finding is pretty prominent out there right now. This was definitely a theme. I'm seeing it in my clients businesses, I'm seeing it in my friends businesses. And so if you want. I want to be really clear about this part. If you want to sell more stuff in 2024 and 2025, the answer is not slashing your prices. Having a Black Friday flash sale, giving 50% off. I mean, you're welcome to do those things, but I would put good money down right now that says it's not going to move the needle as much as you think it is. Okay, I see this all the time where clients and friends think that it's the price. And it makes sense that you think that you might even be hearing people tell you that. But it's so much more complicated than the price. As I've said many times before, I. All of us won't even take something for free if we don't see the value. So you've got to think deeper than I'm just going to cut my price. I'm just going to have a Black Friday sale. Because you're going to put effort into that. You're going to cut your prices, you're going to get lackluster results and then worst of all, you're going to be tempted to think, I don't know what the hell I'm doing. This business doesn't work. I'm screwed. I'm going to go back and get a job. This is it. I missed the boat on coaching. I missed the boat on online entrepreneurship. It ain't 2020 anymore. I can't be successful at this. When really what you need to do is get better at understanding what the objections are and how to overcome them. So I want to share with you, I have some points here about what I am really seeing that you got to go hard on if you're selling something, whether it's coaching, a course, services, even digital products. This is what is coming up for people in late 2024. And I think it would be safe to say this will be thematic in 2025 as well. So let's get into it. One of the number one things that I saw in my launch is folks really faltering on their belief in themselves. Okay? And I relate to this, relate to this as a consumer. I'm going to be sharing a little story I have for you as we go through this episode of how I'm actually seeing everything I'm describing to you today in my own behavior as a consumer. Because all of us aren't just selling things, we are consumers as well. So we can really tap into this. So maybe you can put yourself into the shoes of what I'm saying here as well. But this objection, this lack of belief in self comes down to people feeling like they've wasted their money before. In 2024 and 2025, most people you can be, you can be pretty confident that your people that you're talking to, your leads, your audience, your listeners, your, you know, people who are in your orbit. You are not their first coach. You are not their first online business purchase. You are not their first ebook. You are not their first online course. This is a double edged sword in some ways. It's fantastic news, believe it or not, because back in 2015 when I started trying to sell things online, nobody was doing it or is very new in an emerging market and people still had a lot of skepticism that there wasn't a lot of Podcast listenership. It was a little bit of the wild, wild west, which of course, again, has its pros and cons, right? Like it not very saturated in terms of people making offers, but buyers behaving differently as well. Because buying online courses wasn't something that your neighbor did necessarily. Okay. It was kind of just reserved for some of us weirdos who were plugged into this stuff back then. Today you can go to the book club and everybody's bought something, right? There's people buying online courses about parenting, about accounting, about all different kinds of topics. This is great news because this is normalized behavior, how to play the ukulele on zoom. Back in the pandemic, people were trying all kinds of cool and new and different stuff. That's the good news. The tricky part is everybody has an experience that was less than positive. I saw that so huge in this launch. Folks specifically saying, you know, I run a mastermind. So they're telling me I was in a mastermind, and it was disappointing. I was in a mastermind and the coach really let me down. Or even worse, I. One thing that I wasn't even planning to talk about that's coming up for me now is people talking about Coach Harm. Right? Coaches saying and doing things that were actually harmful, that were unkind or un. Discompassionate. Uncompassionate, Right? Not compassionate, whatever that word is. Okay? Lacking in compassion. Coach Harm, something that came up, right? And then there's just other people who feel like, ah, I've bought stuff and I was excited about it, and then I just never opened it. I mean, raise your hand if you. If that's been you. Cuz I know for sure. I do that all the time. I buy something, I'm like, oh, yeah, I'll get to that. I can think of things right now that I've actually bought recently that I still haven't opened online. Okay? And so this is something that we're seeing a lot. And so what people are going to have to overcome is this fear that. And I literally have heard this over and over again. People will say, steph, I'm not doubting you. That's the thing I want you all to think about right now. You're feeling like you have to prove yourself. You're feeling like you have to be smart enough. You have to show that you are the biggest expert with the most experience, who's the shiniest and sparkliest. And your clients are out there saying, hey, no, no, I think you're great. I'm actually not questioning you. At all. You're a rock star. It's me that I'm doubting. It's me who I think is going to F this all up, right? Like, that's what people are thinking. They're like, I'm going to spend this money. They're like, I've, I've. I've seen the way this movie ends. They're like, I'm going to buy the thing. I'm going to be excited for a minute, and then a month is going to hit and I'm going to just disappear. I'm going to fade away, and I'm going to be out another $1,000, $5,000, $10,000, whatever the price point is. And by the way, it doesn't matter if it's low or high. Money is money. Nobody wants to throw away money, whether it's a hundred dollars or ten thousand dollars. Okay? And so when people are afraid that they will let themselves down, they won't let themselves buy what you're selling, no matter how badly they want it. Let me say that again. When people don't believe. When people believe that they're going to let themselves down, they're never going to buy what you're selling, no matter how great they think it is and no matter how badly they want it. So that's what we have to be thinking about is how do I help people believe that they can come and create a different result in my program? How do I help people believe in themselves when they perceive that they've let themselves down with a previously failed attempt? Okay, you got to solve this. This is. This is the big one to solve. You solve this, you're going to get more clients. You don't solve it, you're stuck. Okay, so I have some ideas for what you can do to help people reconnect with that belief in themselves. Because here's the deal. People don't want to walk around not believing in themselves. People don't want. That's a crappy story. That story sucks. It doesn't feel good to be like, I'm the type of person who buys things and doesn't come through. Right? That's a story that people want to change. If they're talking to you, if they're opening your emails, they're listening. They want to believe that it can be different this time, but they're scared that it won't be. So how do we deal with this? How do we help people, you know, work through the fear and end up in a place where they're like, yes, I'VE had a bad experience. Yes, I have let myself down before. Yes, I've tried and failed. But I'm willing to try again. I believe this is the place that is going to help me try again. And damn it, I am determined to get different results this time around. How do we do that? Lots of different ways. But here are some ideas, in no particular order. This first one is really big. I've been thinking a lot about this one, and it's something that I did in this previous launch, and I truly think it made a big difference, which is show me what I will do in your program. Show me. Show me what I will do and how I will be guided. Walk me through it. Help me visualize. If you're telling me it's going to be different this time, okay. And by the way, quick caveat. It's okay to say, hey, guys, you gotta show up and do the work. Okay? Nobody's saying that. We tell people, oh, yeah, no, no, no. It'll be different for you. You don't. You don't have to change it all. You don't have to change your crappy habits. So you don't have to do anything. You just sit there and I'm going to change your life. I think we all can agree that would be disingenuous and out of alignment. I think the mutual agreement with everyone in the equation is, yeah, you're going to have to show up and do the work. I tell my clients that all the time. You got to come to my calls. I got to see you in coaching. You need to submit your work. I can't help you if you don't ask for help. That's a given. We still have to say it, but that should be a given, right? That's like the upfront contract that everyone is entering into. But beyond that, show me what I will do and how I will be guided. Let me give you an example of this. And let me also just begin by saying I'm going to point out the way. I see a lot of you going wrong with this. So when I'm saying this, when I'm like, show me what I will do and show me how I'll be guided. I'm going to introduce this idea, this, this thing that I did in this launch, and you're going to be tempted to do it in a way that's not as effective. Let me explain. If you're on my email list and you follow along, you may have seen, I did a full tour of my program. I was like, y'all, want to see what we do, Come see what we do. 12 minute loom. I tried to keep it short and sweet. Loom is a pre recorded video. And I was like, here's, here's what my slack space looks like, our community platform. Here's what my curriculum looks like. Here's what it looks like when you submit feedback. Here's what you get back from me. Here's what your first 90 days in the program are going to look like. You're going to come over here, you're going to start with this, you're going to do this. And I literally showed people and helped them visualize. If you were to come into my program today, no questions, no smoke and mirrors, no mystery, you know, what is what. And immediately I started to see more results in a launch that was feeling a little quiet when I sent this tour, not once, but twice. Here's where a lot of you are going wrong with this. You're only focusing on highlighting the features. Please hear me loud and clear. This is not just a cute little tour of the back end of your course. It's not like, well, here are the, here's the lessons and there's 25 of them. And oh yeah, there's a coaching call every week, right? You know, you get unlimited support. To me, that's what I see a lot of my clients doing where they're like, you get all these calls, 25 calls and 25 modules and 25 one on ones with me. And it's important to point out that those are all the features of your program. And I'm always telling my clients, features alone really don't sell anything. Because if you just tell me that, I'm like, cool, I'm glad you're doing 700 coaching calls, but I don't know what that gets me. Right? A coaching call in and of itself doesn't have any value. I have to understand why I want to come to that call. What is that call? What's going to happen? Why is that important? Right? Same thing with my clients, submitting feedback, submitting things, you know, like their website and their emails, the things that I review. We in the Mastermind give people the opportunity to turn stuff in and I will look at it with my own eyeballs and give you video feedback on what I think you should change. You can see how I need to walk people through why we do that, what is possible and what's going to be different if you were to come into my program and start taking advantage of everything we have to offer. So this is doing a bunch of different things at the same time. One, it's eliminating the risk or reducing it at least. We can never 100% eliminate risk, but we can reduce the risk because nobody. That's the other thing about buyers right now. I don't think anybody wants to buy something sight unseen, okay? The days of sight unseen purchasing are just, they're, they're not, it's not today, maybe it'll be back someday. But like, people need to know what they're buying, okay? And they also need, as I said, to be able to visualize, okay? Not only do I see what I'm buying. No mysteries, no surprises, nobody wants to be surprised right now. But I also need to understand how this experience is exactly going to, in a very precise way, walk me towards the result that I want the most. See what we're doing, we're minimizing the risk. Back to what I said of people letting themselves down. They're like, all right, you're telling me I'm not going to fail in your program. Show me how I'm not going to fail. If I do what you're telling me to do. Tell me what that looks like. And I think that that is really helping people get on board. So I told you I was going to give you an example of how I have experienced this as a consumer. There is a group program that I have been thinking about buying for a while and this program is, the topic is personal style. So this is not for those of you out there who are like, yeah, Steph, it's so much easier to sell something when you can talk about ROI and money. Here's an example. First of all, should have a whole sidebar about the challenges of running a business coaching business. Okay, well, we won't go there today. What I will tell you though is this example is doesn't have anything to do with me making money, right? It's personal style. And this program, I think it's a six month or 12 month program, is designed to help you dress for your body in a way that is, you know, flattering for your body and like clothes that actually look good on you and that you feel good in. And, you know, the whole concept of the program is to feel like you can walk into your closet and effortlessly put together these outfits that you are so proud of. And also to just be that person who is always looking put together. Who's just like that girl, right? Just like that girl. And I have thought about buying this program for multiple, multiple rounds. I think it's around $3,000. So, you know, it's. It's. I have the money. Let me just go ahead and be clear. This is why I'm telling you guys. It's not just about, you know, oh, people say they can't afford it. Look, you can have $100,000 in your bank account, and it still doesn't feel like, who can afford, quote unquote, to just flush $3,000 away? That never is going to feel good for people. That's never going to feel like an ideal situation. Everyone is still going to hesitate to spend that kind of money, whether you have it or not. So y'all have to stop thinking about, oh, people who have the money versus people who don't perceive they have the money. I mean, sure, that can be part of the conversation. Of course, everybody situ. Everybody needs to evaluate their own situation and not do anything that's going to cause distress. That's not what I'm saying at all. But what I am saying is we have to realize that spending $3,000 is always going to be spending $3,000, whether that money's just sitting there or not. Because guess what? There's a lot of other things I can spend $3,000 on. I can think of about a hundred different things from my business to trips I want to take to my kiddos and their therapies and schools. And the list goes on cheerleading. The list goes on and on. Right. And so with this program, I actually love the idea of having clothes that I love and, like, knowing how to get dressed and going out into the world proudly every day. Right. So I am really an ideal fit for this group. And I keep kind of hesitating and not ultimately buying because I'm like, eh, but I don't need it. You know, I could live without it. I could probably figure it out. Like, you know, I don't know. There's. There's just other things that are more important that I spend my $3,000 on. Right. Typical buyer behavior. Now I was thinking about what would make me buy, and I realized that if the coach who is running this program were to create some kind of tour or have some kind of little, you know, is this for me call where you get to go? And she says, let me walk you through exactly what's going to happen when you join this program. So, hey, if the result of the program is you're going to love your clothes, you're going to love getting dressed, you're going to get compliments everywhere you go, this program is really interesting. I love her Marketing angles, really prolific marketing angles. They've been getting me. They've been getting me. One of the things she said is, you know, when you're dressed better, when you are really presentable to the world, you make more money, right? Like, you get selected for more opportunities, people take you more seriously. There's like so many different results that come from something as simple as building a wardrobe that actually works for you. Not continuing to buy influencer pieces in fast fashion over and over again, but actually investing in a wardrobe that's going to work for you and kind of elevate your appearance. Not just your appearance, but a lot of facets of your life. Okay, genius marketing. But what I need her to do, talking about me, feeling like I'm doubting myself. She's genius. She always looks put together. I think I've been to her workshops. I think she's fantastic. It's me, right? I'm like, oh God. But I can think of things I've bought that are just sitting on my computer. When am I going to have time for this? What if I don't do it? What if I spend this $3,000 and then I don't actually take the plunge and buy the clothes and do what I'm supposed to do, Right? What I need her to do is show me that I'm not going to fail. So imagine if she had a video or a live call where she's like, let me walk you through exactly how this is going to work, right? I'm just, and I'm just making this up. I don't have no idea if this is how our program works, but here's what I would want to hear, right? We're going to onboard you, we're going to have a call with you. We're going to figure out your body type, we're going to figure out what would look good on you, and we're going to customize your likes, your dislikes. We're going to really figure out what your 30 piece wardrobe should look like from, from top to bottom. Okay? We're going to give you our protocol for cleaning out your current closet. We're going to start from scratch and then we're going to build it up. You're going to be with me every step of the way. You're going to know what to do. I'm going to have links for you, right? All these pieces are going to be individually linked. Then you're going to buy them, you're going to try them on, you're going to send me video. I'M going to give you feedback, and by the end of the day, you're going to have 30 pieces that are mixed and matched to make 200 outfits, and you will never wonder what to wear again. And you'll feel so good about yourself and get all the opportunities that you want, and your whole life will feel different. Okay, just making this up off the top of my head, but do you see how if she were. It's not about making the promises, right? It's about showing me what this would look like if I take a chance on this and say yes. I mean, I'm literally recording this. My video is going. So perhaps you can see on Instagram recording this in sweatpants. They're nice sweatpants. Okay, this is a Lululemon shirt. But, like, you know, I want to up my game. Like, I. It's not that I don't want what she's selling. I just need to believe that it's really going to be different for me this time. So you have to think about all of the different ways that she could show me that. Okay. So important to think about that. All right, couple more points I want to share around this topic before we wrap up. Another thing you can do is show people what is the alternative? Like, that's something that I think a lot of entrepreneurs are not exploring enough in their content. So, like, okay, fine, you don't want to spend $3,000 on the personal style program. What are you going to do instead? And, like, explore that on podcast episodes, in emails? Right. Are you going to just keep buying the same Amazon pieces over and over again that are. Look good in that one real. That you watched, but ultimately don't make you feel like. Just kind of feel like they're collecting dust in your closet? Are you going to continue to feel shame when you're picking up your kid at pickup and you kind of are, like, rushing out of the house and you're like, oh, my gosh, like, I can't believe I actually went out in public like this. What's the alternative? Right? Having to piece it together by yourself, going to the store, blowing a bunch of money, still not being sure if it looks right. Okay. Getting passed over for opportunities because you know, you're not presenting yourself in the. In the best possible way and your confidence isn't shining through in the way that it might be if you felt like a million bucks. What is the alternative? What's the alternative? This is something that I talked about a lot in my last launch, which is like, yes, you. You know, I'm asking you to spend $8,000 in this mastermind so you can learn how to sell out your group program. And I understand that's a big ask, but what are you going to do instead? Like, really think about that. If you don't hire me and you don't come into this mastermind, that's fine. But what's the plan? What's the plan to get a sold out group program? Is it to just continue like hacking away at it by yourself or are you going to do something different? Right. So exploring the alternative and really getting specific about this. I was just coaching my friend who's a weight loss coach about this and we were exploring, like, what would be the alternatives for people who want to lose weight and keep not losing the weight. Right? Oh, convincing yourself that it's not that important. You know, all your friends and family are like, don't worry about that. You look good. And you're like, okay, let me try and get on board with that. But deep down, you know, you want to feel different. You know, you want to optimize your health or feel better in your skin or whatever your motivation is, like, what's the alternative to just solving the problem? That's something to explore. And related to that, I think it's really helpful to talk with people through the idea of showing them that money in their pocket right now might seem like the responsible choice. It might seem like the safe thing to do. And I again, I saw this a lot in my recent launch where it was like, I really want to work with you. Yes, I want the support. Yes, I could see myself in this group, but you know, I got to keep the $8,000 in my pocket for a rainy day and look on paper and upfront. And in the short term that makes so much sense, right? Like it's $8,000. The same thing with my personal style program, $3,000. I might need that. I'm going to need that. But when you start to look out longer term. So for my clients, for example, $8,000 might be four more clients over the next year, Right. Do we really think you can't find four more clients in the next year? And then you get to benefit from all my coaching and all my support. Right. So in the short term, keeping the money in the pocket feels safe and responsible. But when you start to zoom out, you can really start to explore how that choice will cost you. Right. Because ultimately it doesn't end up being that responsible. When you don't have a plan, it's like, yes, I'm Going to keep that $8,000, but what am I doing to double my business next year? What's the plan for that? You could keep the $8,000 in your pocket or you could just learn to make more money, right? Or same thing with my personal style group, which I'm selling myself on as I sit here and talk to you all is like, I could just continue to buy and buy and rebuy and rebuy clothes that don't actually work, spend way more than $3,000 over the course of time, or I could just spend the $3,000 and learn how to do this the right way. Right? So see how that short term thinking can actually be challenged when we start to think about what are the long term repercussions of playing it safe and continuing to make the same decisions, keeping that money in your pocket, continuing to make the same decisions that are keeping you stuck right where you are. Okay, and then the last thing I wanted to touch on with this, that I think helps with this overarching objection, something I did in this launch is coming up with five different types of clients. Five different problems that my clients have from not having a group yet and wanting to start one, to having a group that was half full, to being in, you know, client dry spell where they haven't had a client in months. I picked five key problems that I see in my ideal clients and I had a guest on the podcast who kind of fit each of those problems. So I was not only answering and addressing and speaking directly to that individual because let's face it, for our, each of our offers, we have five, at least five different types of people, five different problems that are popping up, three to five, I would say aim for three to five that you need to specifically address. And I think it's done much better and much more effectively when you have a client story that matches up with like, yeah, you have this problem, so did my client Sally, right? Here's Sally's story. Let her tell you. I think a big piece of what I'm sharing today, if I were summarizing all of this is it kind of does boil down to showing instead of telling whether it's showing our clients, hey, here's how it worked for this success story, okay? Versus telling them, you should buy. It's going to be great. Buy, buy, buy, buy, buy, buy. Just telling them, continuing to tell them without actually showing them what's going to be different. Same thing with the idea of what am I going to do in your program? Stop telling me about all your coaching calls. Stop telling me how many weeks of support I get. Show me what I'm going to do to change my life. Walk me through it. If y'all would focus on showing through your next sales window. Showing people and less telling. We learned it as toddlers when we would do show and tell at school. We learned it in writing when we were in elementary school to do more showing and less telling. The same is true in sales. This has always been true. It's not just a 2024 thing. It's just showing up a little bit differently as our consumers change and evolve their behavior. So I hope this has been helpful. I hope that you can take something from this as you head into the last bit of this year and into 2025. I hope you feel encouraged that this is a great time to be in business. My friends, don't let anybody tell you that anything is dead, okay? Far from it. So much opportunity. You can 100% be successful in your business, but you are going to have to do some work in order to really help people get past these hesitations and objections so that they can say yes to working with you. Okay, friends, that is all for now. I am wishing you the courage and the clarity to go after what you love.
Courage & Clarity Episode 104: The Reason Clients Aren't Buying in 2025 (& Exactly How to Overcome It)
Release Date: October 8, 2024
Host: Steph Crowder
In Episode 104 of "Courage & Clarity," host Steph Crowder tackles a pressing issue faced by entrepreneurs today: why clients aren't buying in 2025 and how to overcome these barriers. Drawing from her extensive experience as a sales training director and recent successful launch of her mastermind program, Steph provides actionable insights and strategies to help entrepreneurs navigate the evolving marketplace.
Steph begins by sharing her recent activities, highlighting the successful launch of her mastermind program, "Sold Out Group Programs," formerly known as the "Messy Middle Mastermind." She hints at an upcoming debrief episode where she'll dissect what worked and what didn’t during this launch, giving listeners a behind-the-scenes look at her strategies and experiences.
“I believe it was record-breaking in terms of revenue. So I'm very excited to share the good, the bad, the ugly.” [02:15]
Steph addresses the prevalent skepticism among entrepreneurs about the viability of succeeding in the current economic climate. She challenges the negative rhetoric often seen on social media platforms that blame external factors like the economy or unspecified disasters for business struggles.
“Online business coaching is anything but dead. So do not give much time at all to proclamations from folks who are struggling and want you to believe that this isn't a good time to be an entrepreneur.” [12:40]
She emphasizes that while the market is undoubtedly changing, adaptability is crucial. The evolving consumer behavior requires entrepreneurs to evolve their strategies rather than giving up.
Steph delves into common objections that prevent clients from making purchases:
Lack of Self-Belief:
Overemphasis on Pricing Strategies:
Fear of Wasting Money:
Steph outlines effective strategies to address and overcome these objections:
Show, Don’t Just Tell:
Highlight the Alternatives:
Long-Term vs. Short-Term Investment:
Utilize Client Stories:
Steph shares a personal story about contemplating the purchase of a $3,000 personal style program. Despite recognizing its benefits, she hesitated due to fears of not committing fully and wasting money. This reflection underscores the importance of building trust and demonstrating value to potential clients.
“What I need her to do is show me that I'm not going to fail. So imagine if she had a video or a live call where she's like, let me walk you through exactly how this is going to work.” [60:00]
This example illustrates the effectiveness of showing the program's structure and benefits in alleviating client fears.
Steph emphasizes that visualization and transparency are key in convincing clients to invest. By walking potential clients through the exact steps they will undertake, entrepreneurs can reduce perceived risks and build confidence.
“Instead of telling me that you have all these calls and modules, show me what I'm going to do to change my life.” [65:30]
She also advises entrepreneurs to show the alternative paths—what clients might continue doing if they choose not to engage with the program, thereby highlighting the program's unique value proposition.
“What are you going to do instead of investing in this? Are you going to continue struggling on your own?” [70:15]
Steph wraps up the episode by reinforcing that success is attainable despite changing market dynamics. She urges entrepreneurs to embrace both courage and clarity, continuously adapting their strategies to meet evolving client needs.
“You can 100% be successful in your business, but you are going to have to do some work in order to really help people get past these hesitations and objections so that they can say yes to working with you.” [75:00]
She leaves her listeners with a motivational message, encouraging them to stay resilient and innovative in their approaches to client acquisition.
Episode 104 of "Courage & Clarity" serves as a comprehensive guide for entrepreneurs striving to overcome client acquisition challenges in 2025. Through a blend of personal anecdotes, strategic insights, and actionable advice, Steph Crowder empowers her listeners to refine their sales approaches, ensuring sustainable business growth and success.
For more insights and strategies, tune into Episode 104 of the "Courage & Clarity" podcast with Steph Crowder.