Courage & Clarity Podcast - Episode 112: The Truth About 2024: A Raw & Real Recap of My Year

Release Date: December 26, 2024

In Episode 112 of the Courage & Clarity podcast, host Steph Crowder delivers an introspective and candid year-end review of her entrepreneurial journey throughout 2024. This episode serves as both a celebration of her achievements and a reflection on the challenges faced, offering invaluable insights for aspiring female entrepreneurs seeking to balance personal growth with business success.

1. Embracing Celebration as a Catalyst for Success

[05:30] Steph opens the episode by emphasizing the importance of celebrating wins, both big and small. She shares insights from her Mastermind and Same Day Sales programs, highlighting research that supports the idea that celebrating successes can lead to greater achievements. Steph states, "When we celebrate our successes, more success comes," underscoring the psychological and motivational benefits of acknowledging progress.

2. Reaching the Million-Dollar Milestone

[15:20] A significant highlight of 2024 for Steph was surpassing $1 million in total lifetime revenue. Although this figure encompasses revenue from various platforms and not solely her current payment processor, it marks a monumental achievement in her decade-long entrepreneurial journey. Steph reflects, "My brain is just like immediately wants to discount it. But it's a million dollars worth of value that I've created out there in the world." This milestone represents not just financial success but also the culmination of years of dedication, personal growth, and resilience.

3. Investing in Growth and Support Systems

[30:45] Steph delves into the strategic investments made in 2024 that propelled her business forward. Key investments included:

• Rebranding Efforts: Collaborating with Jasmine Haytilani of High Flyer Powerhouse, Steph undertook a comprehensive rebrand, costing approximately $25,000. This investment revitalized her online presence, aligning her brand with her evolved identity and expertise.
• Operational Enhancements: Hiring an operations assistant and Ashley from Systems Over Stress to implement backend systems using Airtable. This allowed for meticulous tracking of client interactions and results, enabling Steph to "know exactly how my clients are performing."
• Coaching Mastermind: Renewing her participation in a $15,000 business coaching mastermind provided Steph with continuous support and strategic guidance.

4. Elevating Client Outcomes Through Systematic Tracking

[45:10] A pivotal shift in Steph's approach was the heightened focus on client results over mere satisfaction. By implementing robust tracking systems, she could measure the tangible impact of her coaching. "Our clients are making back their investment four to five times on average," Steph reveals, demonstrating the effectiveness of her methods. This data-driven approach not only boosted clients' trust but also reinforced Steph's confidence in her coaching prowess.

5. Transforming the Mastermind Program

[60:05] Steph reimagined her flagship Mastermind program, transitioning from the "Messy Middle"—a six-month, $6K program—to "Sold Out Group Programs," an enhanced, year-long offering priced at $8K. This transformation was driven by a desire to focus on achieving sold-out group programs rather than dwelling on the inherent messiness of entrepreneurship. "The focus is on getting them to the other side of the mess, to having a sold-out group program," she explains. This change not only provided clients with extended support but also fostered a more results-oriented community.

6. Personal Milestones and Achievements

[75:30] Beyond business, Steph celebrated several personal accomplishments:

• Family Adventures: Fulfilling her goal of taking her daughter to Disney World, creating cherished memories and strengthening family bonds.
• Home Enhancements: Hiring an interior designer to complete her home, transforming it into a more comfortable and aesthetically pleasing space. "It gave me so much joy every time I walk past it," Steph shares.
• Financial Prudence: Overcoming her hesitancy, Steph maxed out her solo 401(k), contributing $23,000 towards her retirement. "I'm taking care of my future," she expresses pride in this bold financial step.

7. Goals That Didn't Materialize

[85:15] Steph candidly discusses aspirations that remained unrealized in 2024:

• Trip Abroad: Despite initial plans, a trip abroad did not materialize, though Steph remains open to future possibilities.
• Home Gym Completion: While she worked out extensively at home, the goal of completing her home gym with a cold plunge and sauna was deferred. However, Steph found renewed motivation by returning to her favorite fitness regimen at Burn Boot Camp.

8. Lessons Learned and Forward Momentum

[95:50] As 2024 concludes, Steph reflects on the lessons gleaned from her successes and setbacks. She emphasizes the power of intention-setting and the courage to pursue ambitious goals despite uncertainties. Looking ahead to 2025, Steph is poised to focus on sustainability in her business, aiming to scale effectively while maintaining a balanced personal life.

9. Encouragement to the Audience

Throughout the episode, Steph encourages listeners to write down their goals and place them in a visible location, such as a note on their phone. "Even if you only check off half of them, the half that you check off is going to blow your mind," she advises, highlighting the transformative potential of goal-setting and intentional action.

10. Closing Thoughts

Steph concludes the episode with heartfelt gratitude towards her audience, expressing excitement for the future and the continued journey of growth and achievement. "I'm only getting started 10 years in, $1 million in, and I feel like I'm truly just cutting my teeth," she shares, setting an optimistic tone for the episodes to come.

Notable Quotes:

• "When we celebrate our successes, more success comes." [05:30]
• "My brain is just like immediately wants to discount it. But it's a million dollars worth of value that I've created out there in the world." [20:10]
• "Our clients are making back their investment four to five times on average." [45:10]
• "I'm taking care of my future." [78:55]
• "Even if you only check off half of them, the half that you check off is going to blow your mind." [110:20]

Conclusion

Episode 112 of Courage & Clarity serves as a comprehensive and inspiring reflection on Steph Crowder's 2024, blending personal anecdotes with strategic business insights. Her transparent recounting of achievements, investments, and lessons learned offers a roadmap for entrepreneurs striving to harmonize personal fulfillment with professional excellence. As Steph ushers in 2025, her focus on sustainability and continued growth promises even greater insights and successes in the episodes to come.