Courage & Clarity Podcast - Episode 115: Struggling to Make Sales? Here’s How to Start 2025 Strong with Same Day Sales

Host: Steph Crowder
Release Date: January 13, 2025

Introduction: Embracing Same Day Sales as a Foundational Skill

In Episode 115 of the Courage & Clarity podcast, host Steph Crowder delves into the critical role of sales in entrepreneurial success, particularly focusing on her innovative concept of Same Day Sales. Steph, a seasoned sales training director with a decade of experience, emphasizes that mastering the ability to secure sales within 24 hours can significantly set the tone for a prosperous year ahead.

"Same Day Sales is the ultimate entrepreneurial reset that you need to kickstart your year."
– Steph Crowder [02:30]

Defining Same Day Sales: The Art of Quick, Scrappy Selling

Steph introduces Same Day Sales as the capacity to generate a sale within a single day, a practice she also refers to as scrappy selling. This approach eschews complex funnels and large audiences in favor of immediate, problem-solving interactions with potential clients.

• Key Characteristics:
  • Scrappy and Agile: Quick, adaptive strategies without over-planning.
  • Problem-Solving Focus: Identifying and addressing customer needs instantly.
  • Self-Reliant: Primarily individual effort without reliance on extensive marketing infrastructure.

"It is scrappy. And with that, when we talk about the art of same day sales, it is no complicated funnels, no big audiences... Just you and your ability to solve a problem quickly."
– Steph Crowder [09:00]

The Benefits of Same Day Sales: Building Confidence and Business Resilience

Steph argues that Same Day Sales do more than just generate revenue; they cultivate a vital sense of confidence and clarity in entrepreneurs. By consistently making sales, business owners reinforce their belief in their ability to generate income on demand, which is essential for navigating unforeseen challenges.

• Overcoming Barriers:
  • Eliminates the need for waiting on perfect offers or large audiences.
  • Breaks through procrastination rooted in the pursuit of perfection.

"When you have the belief in yourself that you can create revenue when you need it, that is such a strong muscle in your business."
– Steph Crowder [17:45]

• Real-World Impact:
  • Financial stability provides the freedom to address and resolve business problems effectively.
  • Empowers entrepreneurs to take control of their financial destiny regardless of external factors like economic shifts or algorithm changes.

"Sales can be the broom in your business. Would you rather have problems or problems but with money?"
– Steph Crowder [33:20]

Setting Bite-Sized Goals: Leveraging Sub Goals for Sustained Motivation

Steph highlights the psychological research supporting the use of bite-sized, meaningful goals over large, overwhelming targets. Citing studies from the University of California, LA, and Cornell, she explains that breaking down big objectives into smaller, manageable actions increases the likelihood of success and maintains motivation.

• Research Insights:
  • Frequent Small Commitments: People are more likely to engage in behaviors like saving money when asked to commit smaller daily amounts rather than larger monthly sums.
  • Sub Goals Drive Action: Incremental goals make daunting tasks seem more achievable, fostering continuous progress.

"Sub goals motivate people because the focus switches to committing on small bits of time or money... which feels less daunting."
– Steph Crowder [27:10]

• Application to Sales:
  • Shift focus from annual revenue targets to daily or weekly sales actions.
  • Encourage entrepreneurs to ask, "Who can I help today?" rather than setting lofty yearly goals.

"Instead of thinking, how do I make a hundred thousand dollars this year?... ask yourself, who can I help today?"
– Steph Crowder [36:45]

Hidden Values of Same Day Sales: Beyond Monetary Gains

Steph explores the intrinsic benefits of mastering Same Day Sales, which extend far beyond immediate financial rewards. These include enhanced self-perception, increased control over one’s business, and the unparalleled freedom that comes from being able to generate income independently of external variables.

• Self-Empowerment:
  • Transition from self-doubt to self-assuredness by consistently proving one's ability to generate sales.
  • Reinforces the mindset that entrepreneurs are the masters of their destiny.

"Creating results on demand... is the fast track to confidence."
– Steph Crowder [40:15]

• Freedom and Flexibility:
  • Ability to respond to personal and business needs swiftly without being tied down by financial constraints.
  • Empowers entrepreneurs to pursue personal goals and support causes they believe in with financial stability.

"The skill of same day sales is like having a lever of cash flow that you can just know how to pull in your business."
– Steph Crowder [47:30]

Actionable Steps: Taking Immediate Action for Immediate Results

Steph encourages listeners to take immediate, tangible actions towards making sales, no matter how small. She provides practical examples and stresses that perfection is not the goal—instead, the emphasis is on action and iteration.

• Practical Examples:
  • Reach Out to Potential Clients: Make a sales call or send an invitation to a previous client.
  • Engage on Social Media: Post a question or share an idea in a Facebook group to generate interest.
  • Offer Mini Sessions or Workshops: Create low-commitment opportunities for potential clients to engage with your services.

"It doesn't have to be perfect. And in fact, it shouldn't be perfect. If you're waiting for perfection, you're not doing it right."
– Steph Crowder [55:10]

• Personal Example:
  • Steph shares her plan to conduct a sales call with a past client as her first action for the year.

"I am doing a sales call... Just one action that you could take today that might result in a sale by tomorrow."
– Steph Crowder [58:20]

Conclusion: Embracing Same Day Sales as a System and Mindset

Steph wraps up the episode by reinforcing that Same Day Sales is not merely a sales tactic but a comprehensive system and mindset that empowers entrepreneurs to take control of their business outcomes. She promotes her Same Day Sales program, which offers in-depth training, scripts, and strategies to help entrepreneurs achieve consistent sales wins and build unshakable confidence.

"Same Day Sales and scrappy selling is more than a tactic. It's a mindset. It's a skill. And it's the ultimate way to take control of your business."
– Steph Crowder [63:45]

She concludes with an encouraging message, urging listeners to adopt the Same Day Sales approach to make 2025 a transformative year for their businesses.

"You've got this. Just remember that Same Day Sales is the ultimate way to take control of your business... I’m wishing you the courage and the clarity to go after what you love."
– Steph Crowder [65:30]

Key Takeaways

1. Same Day Sales is a fundamental entrepreneurial skill that emphasizes quick, problem-solving sales within 24 hours.
2. Building Confidence and Clarity: Consistently making sales reinforces self-belief and provides financial stability.
3. Bite-Sized Goals: Setting smaller, actionable sales targets enhances motivation and reduces overwhelm.
4. Intrinsic Benefits: Beyond revenue, same day sales foster self-empowerment, control, and entrepreneurial freedom.
5. Immediate Action: Encourages taking imperfect but actionable steps to generate sales and build momentum.
6. Comprehensive System: Same Day Sales encompasses a mindset and system that empowers entrepreneurs to manage and grow their businesses effectively.

For entrepreneurs seeking to jumpstart 2025 with a robust sales strategy, Steph Crowder's insights on Same Day Sales offer a practical and empowering approach to achieving sustained business success.

Learn More: To delve deeper into mastering Same Day Sales, visit stephcrowder.com for additional resources and upcoming workshops.