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Courage & Clarity
121: From Overthinking Sales to Making Money in 24 Hours (A Same Day Sales Client Story)
00:35:31
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- [00:00]
Steph Crowder
Hey there my friend. I got a quick question for you. Are you making sales way harder than they need to be? If you're anything like my clients and a lot of the listeners I've been talking to, I'm willing to bet the answer is yes. Maybe you've been overthinking your offer, wondering where to find customers, or struggling to actually get people to say yes when you do talk to them. If you resonate with that, I've got something awesome for you. I'm hosting a free live training called 3 Simple Steps to Get a Sale in 24 Hours anytime you want one. During this training, I'm going to walk you through exactly how to stop spinning your wheels and instead just make money fast. It's happening on Wednesday, March 19 at noon Eastern time. No complicated launches, no ads, no audience required. Just a simple, repeatable way to turn your conversations into cash. You just have to go to StephCrowder.com webinar get all signed up again. That's Steph Crowder.com webinar it's going to be awesome and I can't wait to see you there. Welcome to the Courage and Clarity Podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to to take risks and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. We'll let's go. Sarah G. Welcome to the Courage and Clarity Podcast.
- [01:54]
Sarah Guillot
Thanks Steph. Super excited.
- [01:56]
Steph Crowder
I am so excited to have you on the show today. So Sarah is one of my clients inside of Same Day Sales and she very generously offered to come onto the podcast and tell us about her experience and what she's been able to do and create inside the program so far. So I think you all are going to love this story. Sarah and I, just before we clicked record, started talking about what we plan to discuss today and it's definitely something that I think a lot of you will be able to relate to and I'm really excited to get into it. So before we do, Sarah, tell us about yourself and your business. How you earn your living.
- [02:32]
Sarah Guillot
Yeah. So my name is Sarah Guillot and most people call me Sarah G because it was hard to pronounce. And I'm a copywriter and former designer. I used to be a UX architect in my corporate days working at, you know, GoDaddy, Microsoft T Mobile. And then I struck out on my own and did the design thing for a while and now I do copy only and that is for coaches and service providers who serve coaches. So like sometimes web designers will tap me and be like, hey, my client needs a website copy and that kind of thing. So I would say my specialties are sales pages, emails, websites and social media. I just really love sales pages because I did so much of that in corporate and and writing copy that really sells the value of your offer. So it's understandable and desirable. But doesn't sacrificing sacrifice your caring, empathetic heart so really gets to the to the heart of you and in alignment with who you are.
- [03:32]
Steph Crowder
I think that's so great. I mean, I know for a lot of folks who listen to this podcast, the idea that sales can go hand in hand with being authentically yourself is often an idea. Like those two things can on their surface feel fundamentally at odds with each other. Right. Like a lot I talk about this a lot, about how for a lot of folks it feels like I am me, my person, my individual self. And then when I go to sell something, I put on this sales hat and I become this weird, robotic, unnatural version of myself. And when people share that type of sentiment with me, it's like no wonder you quote, unquote, hate selling because you don't get to be your authentic self. You don't really feel like selling can be a reflection of what makes you you. So I love that you mentioned that and have that as part of what you help people do via sales copy. Very aligned, very aligned with the same day sales way. So I love it. Talk to us specifically about when you decided to join same day sales. What informed that decision? You are a person with a lot of experience, so I think that's worth pointing out inside of same day sales. We have, and I'm sure you've noticed this, Sarah, we have like a quite a wide range of experience. There's a lot of people in the program who are really brand new to business, so I want to make that clear. If you're considering joining this program, it's great for beginners. I think a lot of my more advanced clients wish that they had learned the skill of sales you know, five, six, seven, eight, ten years ago. But, you know, better late than never if you're more experienced. A lot of some of our clients also like Sarah, have been at this for a while, but decide that, you know, I want to work on the skill of sales. I want to become more confident and more clear about how to achieve what we promise in the program, which is knowing how to go and get a sale, like in 24 hours whenever you want one. So I just wanted to call that out, that Sarah is someone who has a lot of business experience, but we have people in the program. I would say it's a lot of people in the program who are really selling something for the first time. So in your case, Sarah, being someone who has sold things before and had plenty of offers, where were you when you joined same day sales and why did you decide to jump in?
- [05:49]
Sarah Guillot
Yeah, so. Well, like, I've known you for years. Steph and I have worked together for, for many years on projects. Um, so I knew kind of the behind the scenes of all the amazing things that you teach. And I was, I remember I reached out to you when you were launching same day sales and I was like, I don't know if I should be in same day sales or if I'm too advanced or maybe I should be going into what was called the messy middle at the time, which is now sold out group programs. Um, I'm like, I don't know which would be better for me. And I was already in another mastermind, so I wasn't sure I wanted to join a mastermind at that time. Um, but what ultimately came from that was that I realized as I was making a pivot, I was pivoting from design to copy. I just wanted to really nail in how I talk to people. And for years I've known about customer conversations because you've talked about those, but they seemed a little scary. I never took them to their fullest potential. I was like, I really want to get into this customer conversations thing. I think I'm missing something here. I think this is going to help me as I make this pivot. And with the price point of same day sales, it's such a no brainer. It's like, I mean, one coaching call with you would be more than this entire year in this program. So that was, you know, that was a no brainer right there. And I know you attract all the very best people. So I thought, hey, you know, let's get in there, let's do the reps of, you know, learning how to have these sales conversations and actually give it a go and not just kind of skirt the surface of that topic in particular.
- [07:25]
Steph Crowder
Yeah, yeah, I really appreciate that. And I think I. I see this a lot. I think this is worth mentioning, too, that in our business journeys, there will be. You know, of course, all of us have, like, the moment we started, we've all been beginners. Maybe some of you listening are, you are a beginner right now. Others of you are not. But, you know, like Sarah said, when we pivot as well, and there will be pivots in business, for Sarah, going from design to exclusively copy, that is a pretty significant pivot. And you know, this. I see this on a lot of different levels in my clients. Sometimes people won't have such a profound pivot, but they like even just adding an offering in a way, you have to have the beginner mindset all over again. You have to approach. Like, I. I watch people get tripped up with this. I see it in my mastermind too, where people are like, I'm not. I've been doing this for 10 years. But, like, I'm. I. I've changed what I offer or I'm adding something, and now I feel like a beginner, but I'm not a beginner. This is really weird and confusing. And so I think if you're in that boat where you are striking out in a different direction, there's something really beneficial to taking that beginner mindset back and going back to a place of like, yes, I bring all my business experience with me, but when we revisit the beginner mindset, we become open to doing things like customer conversations. I always say you should never, no one should ever be above talking to our customers and listening to what they have to say. If you reach a place in business where you're like, oh, I don't need to talk to customers. I already know what they want. I would say that is like, we've really lost the plot, right? Because every come and we. We see companies, big companies that have stopped listening to their customers. And of course, we all know what that leads to. And so I would say anytime you are, you know, doing something that feels new and different, big or small, in your business, what can really give you an edge is having the courage and vulnerability to, you know, like. And be humbled by feeling like a beginner again. And so I think that. That I heard that reflected in what you just shared, Sarah, where it's like, hey, I'm not too proud. Like, I'm an experienced business owner who's who's earned reven. But I'm not too proud to, you know, open my mind to the fact that I could be learning something new and different about how I get customers into this particular new offer.
- [09:48]
Sarah Guillot
Yeah, a hundred percent.
- [09:50]
Steph Crowder
Yeah. Okay, so we were going to talk about customer conversation. So like you said, I really want to call this out. You are absolutely far from the first person who's ever told me. That sounds really scary. That sounds really painful. I don't want to talk to people. A lot of business owners identify as introverts. Part of the reason that we work online. Do I really have to do that? Can't I skip it? Right. And what I always say I've been teaching. I mean, customer conversations is one of the things I've been teaching the longest in my tenure as a business coach. I've taught it 10 years ago and I have never, ever had somebody come back to me and be like, I wish I didn't take the time to do. To do that. In fact, it's the opposite. People will be like, I am so glad I ripped the band aid off. And like, it is a mind blowing experience to actually do customer conversations. So if you would please unpack and share for us what your experience was with this process that you did have resistance to. But I'd also love if you would cover like how you got yourself on board with doing it. Because I think you identify as an introvert, correct?
- [10:55]
Sarah Guillot
Yes, absolutely.
- [10:57]
Steph Crowder
Okay, so tell us about that.
- [10:59]
Sarah Guillot
Yeah, I'm an introvert. I'm, I'm really comfortable in one on one conversations, like podcast interviews. So I'm fine, you know, on like a discovery call with someone, but the idea of messaging someone and having the back and forth, I don't, I don't have resistance to the initial reach out, but it's the keeping going. So like, this is the first time I've pushed through the discomfort of continuing to ask more questions after the first one. So like before joining same day sales, I knew some of those initial questions that you would ask and I would ask them and they'd tell me some things and then I'd be like, all right, how do I, what do I do now? How do I transition into like more or I don't know what I should take from this. And I really just hadn't asked enough. So yeah, I knew, I knew before joining same day sales that I wanted to tackle this. So I was ready before joining. Um, but the sitting down and doing it was still nerve wracking. So I was like, I'M gonna, I'm gonna do what Steph did. I'm gonna like, get all the people at the same time. And so like, this is the day I have to focus on this. I'm gonna be messaging them and you know, whatever, WhatsApp or whatever platform. I have my list of questions and I'm not gonna just let them answer the first one and then not ask any more. I'm gonna dig in. If they say something interesting and be like, oh, you know, like you say, you know, tell me more about that. And I'm not gonna let go after that. I'm gonna continue to ask the other too. And if I'm curious, I'm gonna dig deeper and, and just like letting, letting the process unfold. Approaching with curiosity, which is something you always talk about, and just seeing where the conversation takes me. And it's been amazing. Like you said, you know, nobody would come and say, I wish I hadn't done that. I have, I have like gold documents here now of these conversations that I haven't even had time to go over. Cause I started doing this like mid holiday. So it's going to continue into January before I start making like, figuring out what the real offer is. But I had so much amazing realizations and insights that I just want to sit down and look at and even. And I wasn't feeling bad that some people didn't fit the bill for like what I had envisioned for my offer. I was like, some of these people feel like the right fit and some don't. And I was discovering why. And then even later on after that, like going into same day sales where we were doing a challenge and we were talking about open loops on conversations, I realized that the people who weren't a fit, I could create something for them too. So it's just like, it's like blowing up. There's like so many possibilities. It just feels really exciting and so, so worth it.
- [13:41]
Steph Crowder
That's so cool. I want to go deeper into something you just said because I have had people and I love when people are this honest with me. I've had people come to me and be like, one of the reasons I don't want to do customer conversations is I'm afraid of finding out that my idea is not the right idea. And I. The reason I love that honesty is because there's an awareness that's required to be like what you're really saying. If you're feeling that is like, I'm pretty attached to my idea. Right. And you mentioned the word curiosity, which to Your point? I'm big on curiosity in. In sales conversations. Really. In any conversation with clients and customers. When you're so attached to your idea, you really can't be curious because you're just kind of looking to confirm what you want so badly to be true. And so what would you say? Like, what's your experience with that? With maybe some of that fear of, like, oh, but I have this idea. What if they. What if I put my idea out there and they don't like my idea? Or what if I realize that this isn't the right idea? I mean, that creates resistance. It's a little bit of like, you know, Schrodinger's cat, right? Like, I don't want it. Maybe if I don't look at it, it doesn't have to be true. Maybe I could just la, la, la, la, like, pretend that, you know, people want it. So how do you feel? Or what was your experience with, like, coming face to face with the fear that, like, yeah, I might. I might not have the best idea here. I might have to come up with a different idea based on these conversations?
- [15:04]
Sarah Guillot
Yeah. I don't think going into it, I even thought that that was a thing that I should be worried about. It was in the middle of the conversation when someone started saying something that didn't quite match what I was thinking, or I was like, oh, man, it was like, a little bummed out. And I was like, well, let me find. So, like, as a copywriter, whenever somebody starts to talk to me about ChatGPT, I'm like, what should I think about that? Like, yeah, is that threatening? Is that, like, is it cool? You know, are. Is it that my clients who don't like to use ChatGPT are the ones that are for me and the ones that do aren't, or, you know, what is it? So I, like, I remember people mentioning that and think, you know, feeling some feels. I mean, like, well, let's, you know, let's stay curious. Let's ask more about that. Maybe there's still something there, some way to help and support people, even if they love using ChatGPT or, you know, is there more to this? And, like, digging deeper and continuing to ask those questions, which I was so afraid to do, I was. I was hearing people say, I love ChatGPT. It's enough for me, blah, blah, blah. And then I'm like, well, you know, if you waved a magic wand or, you know, what would. What would the ideal situation look like? And they would be like, I just wish someone would just Take care of this for me. And I'm like, wasn't that what you just said ChatGPT was doing? So I, like, I found out that they still. There's still value there, even outside of this thing that I wasn't sure I wanted to hear about. So that was just fascinating to me. That's opened up a whole new world as well.
- [16:34]
Steph Crowder
Yeah, that's such a really great, tangible example of, like, I could imagine that would be a little bit, like, triggering or activating to hear somebody say, like, I'm good with. Your brain just starts to spiral. Right? It's like, well, am I just gonna replace me? Like, I can totally understand that. But what I just heard you say, this is like, the reason I love customer conversations so much is there's this opportunity to unpack. What is someone actually saying behind the words that are coming out of their mouth when they say, oh, I just like ChatGPT. And you dug into it to your point of not just leaving it there, but going deeper. It sounds like what they're actually saying is like, oh, what I really want is someone to just take care of that for me. And I perceive that ChatGPT is maybe one way to do that. Right. It's like the difference between those two things. It's like they're just trying to. To check the box on quote, somebody taking care of this for me. And they're sort of using chatgpt like a band aid. It doesn't necessarily mean that they love ChatGPT. They're just trying to solve the problem of, can somebody please take care of this for me? Right. And so then it kind of becomes our job in sales to show them why that's not actually the best solution. There's another way for this problem to be taken care of. But I love the language on that too. Like, just immediately could see that on one of your pages where it's like, how would you feel if your sales copy was just taken care of? Right? And they're like, yes, actually, that's exactly what I'm looking for. And it's funny because I hear from people all the time. They're like, oh, my gosh. Like, get out of my brain. Like, how are you reading my thoughts? Like, people are impressed by that. And I always like to say I'm. It's not that I'm just so good at that. It's that I've just. Listen, I literally just lit. Like, I didn't come up with those words. Somebody else did. And I just figure for every one person who Says something, there's a hundred, even a thousand more people who are thinking that exact same thing.
- [18:22]
Sarah Guillot
Yeah. And, like, the thing you just said just triggered something for me when you said, oh, this would be great to put on your sales page. And, like, as a copywriter, I super believe in using people's words. Like, what are your clients saying? You know, I asked my client to tell me specifically the words that their clients are using, and I was gathering that information in other ways. But of course, the customer conversation is the most efficient, you know, closest to the mark way to get that information. But while I was on these calls and. Or in these conversations and afterwards, you know, that, like I said, I haven't had time to parse through it yet, I kept thinking, oh, my God, there's so much here. I can set my sales page. And even though I love making sales pages, I was almost intimidated to, like, oh, I'm gonna have to sit down and, like, find all these things. But at the same time, it's a gift because I'm not just pulling the information from my head or what I think they're thinking. I'll be able to, you know, go back to these chat discussions and write up these sales pages. For now, what is potentially two different offers, because I found people. You know, I have this other undiscovered offer that I hadn't even considered. So that's exciting too.
- [19:26]
Steph Crowder
Say more about that. About, like. Well, tell us about anything else you want to say about the experience. It could be, you know, each of the offers, but I'm especially interested to hear about how it sounds like a new idea was born from the conversations you had. So tell us about that.
- [19:41]
Sarah Guillot
Yeah, so the. Com. The conversations were around a new service idea I had, which I'm calling Gem Finder, which I was like, well, what if I go to clients who have content and say, give me your content, like one content piece or three content pieces, and I will find the gems and turn that into emails and social media posts. And I was looking for a way to have, like, an ongoing, more ongoing retainer type service offers for people. You know, something that people need more than once, which is if I'm doing a website, it's not the case. So I was like, maybe this is an idea I can explore with people. Um, so I was talking to them about that, and then it. It became clear pretty quickly that my audience of people that I was chatting with was kind of shifting into these two groups where it was like, the ones who. Oh, not a fit. And the ones that are A fit. And the ones I discovered, the ones that are a fit are, you know, podcasters or people that have regular content. And the ones that aren't a fit were like, well, I haven't even done anything yet. I don't have any blog posts, I don't have a podcast. I'm just kind of doing my business here. So they're like, I wouldn't even know what to give you. Whereas this other group was like, oh, I know exactly which podcast I would give you. Or they're like, I would, it would be amazing to just get on a call and have like an interview with you. So it was like, maybe I'm complicating this now. But like the group that was a fit for this was also splitting into like. Or it was giving me more information about how I might gather that information from them. For some of them have the personality of, I don't even want to lift a finger, let's get on a call. You ask me questions, you take notes, you write the thing. And others were like, oh no, I'll just send you this podcast and that's the one that I want you to use. So that was that group which was like fitting nicely into what I was hoping we would create. And then there was the other group of chatgpt loving, don't have much content folks. And this is the part where I'm gonna, I'm gonna have to, you know, exercise my co creation abilities I think in the new year. Cause as we went into, into holidays, we haven't been able to talk it through. So I don't know what that offer is gonna be yet. But yeah, I was like, maybe for these folks it's, you know, maybe it's templates. Maybe I create my own custom GPT for them that like solves the problems that they're looking for. Maybe they need coaching on coming up with topics for the things that they're gonna be speaking about. Maybe they think they don't have content, but if I talked to them, I would be able to pull the content out of them. So that's, I'm going to be exploring that more. It hasn't, it's not fully there yet, but that's where I get to continue to use the program and ask you guys for help.
- [22:32]
Steph Crowder
Exactly. And to Sarah's point, for anyone who's a new listener, we talk. Co creation is one of the big fundamental pieces of same day sales where, and this can be really counterintuitive. I actually just coached somebody about this yesterday where people will sort of be like co creation. And just everyone's who's listening understands co creation is where we rely on our customers input to help us guide what we're creating. It's kind of exactly what it sounds like. And sometimes my most expert clients who have the deepest expertise have resistance to this idea too, because they're like, aren't I supposed to have my stuff together? Like, what do you mean? I'm using customers to help? Like, aren't. Isn't that going to make me look like I don't know what I'm talking about? So can you kind of speak to that? Because I think you are a really great example, Sarah, of someone who, whose expertise is so deep. And of course, you don't want your clients to think you don't know what you're doing. So how have you negotiated that feeling, if it's come up for you?
- [23:28]
Sarah Guillot
Yeah, it's a hundred percent come up for me. I'm like, no, I want to look like I know what I'm talking about. Like, I need to have these answers. I can't be asking them. Or isn't that, you know, a little bit of, like, corporate brain coming, you know, Isn't that unprofessional?
- [23:45]
Steph Crowder
Yes, yes.
- [23:46]
Sarah Guillot
Oh, I, I definitely, I definitely feel that. And I think it's been like, I don't know, baby steps maybe, where, depending on the person and how I feel, how comfortable I feel in how I'm going to approach them about that there. I do, like, full disclosure, I have one client right now who did a lot of. I did a lot of work for her this past year, and I want to do more work for her in the coming year. And I. And my prices are changing and I'm like, I think I'm gonna need to have a, a co creation conversation with her. And I'm a little nervous about it. Um, and yeah, it's just that piece of like, will she judge me if I don't have those answers? Or will she feel like if I come in with like, oh, here's what I'm thinking, will she be like, why are you changing it now? Or I, I'm still. Yeah, I'm. I'm totally in the middle of the feels on that one. So I'm sure, I'm sure you'll be able to help me inside the group.
- [24:48]
Steph Crowder
But yeah, that's actually a great segue. And I think this is a perfect example of, you know, you're still in the program. So for everyone listening, you get a year inside the program. So you're probably about halfway through that. Right. Because you joined us in the summer. So can you kind of share. This is a great example of something that Sarah can bring to coaching with Cammie, my co coach, who's got very deep. She's a multimillion dol dollar sales closer and myself. So can you kind of give some insight to people when you have. This is a great example of a question where, like, I gotta do co creation and I'm having multiple things coming up for me. Some of them mindset, some of them strategic, such as, like, what am I asking? But then the mindset side of it's like, how do I not feel terrible as I go into this? And how do I, you know, negotiate these feelings of being worried of what she's gonna think of me? How does the coaching work in the program? What does the support look like when you can bring something like this to us?
- [25:40]
Sarah Guillot
Yeah, for sure. And I want to say shout out to Cami. Like, I don't know if. If anyone's ever gone into group program, and they're like, oh, there's like a co coach, you know, Like, I know. I have. Yeah, I have too. And Cammie is amazing. I love her. She's just like a breath of fresh air, a light inside of the group. Um, so, yeah, when I'm stuck, I know that I can. I can pop into circle. I can post my thoughts and my questions. And either you're going to come in or Cammie's going to come in. There's all. All the other people in the group. Everyone is so encouraging, and it's really, really helpful. You know, either people are pointing out where inside of the curriculum I could go to refer back to something or are just encouraging me and. And saying, you know, great job. And that gives me just that little boost of a little bit more confidence as I go and take action.
- [26:36]
Steph Crowder
Absolutely. Yeah. So the community is amazing. We're always there to coach. And the detail, the level of detail in response is really robust, especially from Cammie. Myself too, but Cami's really great, especially in the. We call it like sales coach in your pocket, where it's like, try to say this. Try to say that. She's really great at giving little snippets, different angles. You can try. And then we also have coaching calls, so monthly coaching with myself, um, and people bring me all kinds of questions. And then we also. Sarah mentioned challenges. We do, we do. We just came off of doing a sales challenge, which Sarah participated in. Um, so there's like, well, so Many different ways to get support in this program, which I love being able to brag about because like you said, it's a very. When I made this program, I was like, I want you. You said this that you felt like it was a steal. That's exactly what I wanted to make was a sales program that feels like, oh my gosh, it's really fifteen hundred dollars for the year. Like, this is a no brainer. Um, so I'm glad that it feels that way on side.
- [27:32]
Sarah Guillot
Mm. Yeah. And I like talking about the level of detail in responses.
- [27:38]
Steph Crowder
1.
- [27:39]
Sarah Guillot
I remember at one point in the challenge where I, I had posted my. We have like five minute activity that we do for each stage of the challenge, each day of the challenge. And I had posted something, was like a little confused about something. And Cammie came in with like the 1, 2, 3. She's like, first you're gonna do this and then you're gonna do that. And I was like, ooh, thanks. Like, write that down and put that on my checklist. And that has been so.
- [28:03]
Steph Crowder
I love it. Okay, as we sort of start to wind this conversation down, tell us. I think I have sort of my questions maybe twofold. The first part of it is like AF as you. You told us that you've done your customer conversations, to use your words. You have this gold, this like gold that you've mined that you're going to be bringing into. We're recording this in December, so you're going to be bringing this into January to really start to, to build on. My first question is like, how do you see everything that you've done so far, like, benefiting you as you move into the new year? How do you plan, like, what do you feel in terms of the momentum that you've created? And then the second thing maybe tied to this would be like, what would you say to people who are considering joining same day sales in 2025?
- [28:48]
Sarah Guillot
Yeah. So I feel excited about what's to come in January now that I started those customer conversations. And I think I will still be some of them. I'm going to pick back up again and dig even deeper and I'm getting, you know, better at that and, and make those offers and come up with those ideas and just be open and excited to, to, you know, what's to come in the new year. And I wanted to just, I just wanted to mention the, the challenge for a sec because I think this also ties into, like, why I think people should like get off the fence and join is I think some people are very curriculum based. And they're like, give me that curriculum. I'm gonna go through it and I'm gonna take care of it. And I'm gonna come in with my questions and the lessons and I'm gonna go on. I'm not so much that, like, I'll look at the curriculum and I'll be like, yeah, sounds good. And then sometimes I forget about it. And so you do this challenge once or twice a year. And like last year's or the one that was there from before I joined was still in there. And I was like, maybe I should pop in and, and go through that. Because I love challenges. They are. There's just something about the challenge method, or maybe it's because it's broken down into smaller pieces or it's simplified that I know really, really works for me. So I was like, oh, maybe I'll just go through that on my own. And then you're like, oh, we're doing a live challenge. And I was out of town and I was like, oh, my God, I gotta, I gotta get back and start. And I was just like, in there every day. It was very exciting.
- [30:16]
Steph Crowder
Yeah, you completed it. You were one of my prize winners. So we had a special prize for people who did every. Their five minute mission every single day. And you were one of them.
- [30:23]
Sarah Guillot
Yeah, I was like, I'm doing this. And even without the prize, I would have totally done it. And. Cause I just love the momentum and the excite and everybody, like, doing things at the same time. And so I totally see myself, like, getting into this, you know, figuring out what's happening in January, making those offers, and then doing the challenge again on my own with maybe a different offer idea. Because it was like, I was like honed in on one idea for the challenge, and I think I could go through it with another idea and do it again and again. Not that the curriculum couldn't have done that for me either, but in like, for my own brain and the way I like to learn. I just really love the challenge sort of thing.
- [31:04]
Steph Crowder
Yes. Yeah, I plan. Thank you for sharing that. I plan on talking about the challenge maybe in a deeper. In a podcast episode, because it's kind of my favorite secret little way to like, you know, you're in a year long program, it's natural that it's going to ebb and flow in terms of engagement with the program. And it's my favorite way to just like, hey, everybody, like wake everybody up and refocus you on those. You know, you join a program you really put your all into it for a little bit, and then you inevitably fall off. So it's like a really great way to just, like, bring everybody back together. And so I love getting to host that challenge. I do try to do it twice a year, so thank you for sharing that.
- [31:39]
Sarah Guillot
Yeah. And one. One other thing too, that is a. A recommendation I would have for anybody coming into the program. And. And that is, you know, you get on the. On the coaching calls and you see people's faces and you see people posting in circle to, like, go the extra level and like, book some coffee chats with some folks in there, because I've only done one so far, but I fully intend to, like, reach out to other people and say, hey, you want to hop on a coffee chat? Because that's where the, like, there's so much value in any group program with the other people in there and those relationships. And you might just think, oh, they're just happened to be in here too. Yay. Good, good job, whatever they're doing. But really taking that opportunity to get to know these people who are on the same journey as you, it's super rewarding. And you attract, like, the most amazing people. So they're gonna be your new besties.
- [32:34]
Steph Crowder
Yeah, we really encourage that in the program too. Like, there I. I've been part of community. Some communities where it feels like the leader, like, discourages or squashes side conversations. I'm like, all about it. We have even a section and actually this was a client request that we accommodated was to have a special designated channel just to connect. Connect with your peers, make offers, have coffee chats. I mean, I know you have examples of this, Sarah. I mean, really, we could probably go. I think, I think. Did you and I connect from Fizzle? Is that where our original inception point was together?
- [33:06]
Sarah Guillot
Yes. Yep.
- [33:07]
Steph Crowder
So, like, you know, and I have many Fizzle connections. Like, Fizzle was a. For anyone who doesn't know, like a old sort of membership program that I used to. I was a member in and then I was on the team. But, like, you know, you never know what's going to come from some of these communities where you connect with somebody and you hire each other or they connect you to other people. So that is definitely a bonus, a bonus reason to plug yourself into a community like this. I totally agree.
- [33:36]
Sarah Guillot
Absolutely.
- [33:37]
Steph Crowder
Great. Okay, closing words. Anything you'd like to share as we. As we wrap up today? As far as I know, you told people, get off the fence and join, but what else did you add?
- [33:46]
Sarah Guillot
Yeah, yeah, just Take action. Like one of the. In that challenge, which I'm like talking challenge, challenge, challenge, but it's great. In that challenge, one of the steps was to do an outreach, and I did an outreach and that was with like, just a free thing so that I could put out feelers and like get hand raisers and, you know, just more things that you teach in the program and, and like build the pipeline. And it turned into a paid thing that I didn't anticipate and it would have been exciting even without it being paid. But, like, if I hadn't taken an action that day, like I was paid by the next day practically.
- [34:26]
Steph Crowder
Yes. That 24 hour sale is what we talked about in the program.
- [34:29]
Sarah Guillot
That's it. It really happens. So, yeah, go in there with the intent to take action and there's no way you can't succeed.
- [34:39]
Steph Crowder
I love it. Sarah, thank you so much for taking the time to hang out with us. Please tell the people where they can find you, connect with you and learn from you and hire you.
- [34:48]
Sarah Guillot
Yeah, so my website, since, you know, former designer, always designer, it's still my design skills, still impact the way I write. Copy is sarahdesign.com that's Sarah with an H. So you can find me and my offers over there doing a little website refresh. So that'll be coming up. And I also love to hang out on Instagram, and that's at Sarah Design Agency. And you're welcome to message me, you know, send me DMS and whatnot over there. And that's where I like to, like, throw my stories, where I'm driving around in my car or at the park all the time. So I hope everyone will connect.
- [35:24]
Steph Crowder
I love it. Thanks again, Sarah. It was amazing to talk to you today.
- [35:27]
Sarah Guillot
Thanks, Steph. I'm really excited that I got to come on.