Episode 121: From Overthinking Sales to Making Money in 24 Hours (A Same Day Sales Client Story)
Host: Steph Crowder
Guest: Sarah Guillot
Release Date: March 10, 2025

Introduction to Sarah Guillot

In Episode 121 of the Courage & Clarity podcast, host Steph Crowder welcomes Sarah Guillot, affectionately known as Sarah G., a seasoned copywriter and former UX architect. Sarah shares her transition from corporate roles at major companies like GoDaddy, Microsoft, and T-Mobile to freelancing, focusing exclusively on copywriting for coaches and service providers. Her expertise spans sales pages, emails, websites, and social media, with a particular passion for crafting sales copy that aligns with her clients' empathetic and authentic voices.

Notable Quote:
“I really love sales pages because I did so much of that in corporate and writing copy that really sells the value of your offer. So it's understandable and desirable but doesn't sacrifice your caring, empathetic heart.”
— Sarah Guillot [03:31]

Why Sarah Joined Same Day Sales

Steph Crowder delves into Sarah's decision to join the Same Day Sales program. Despite her extensive experience, Sarah recognized the need to refine her sales conversations to support her pivot from design to copywriting. She highlights the program's affordability and the value it offers compared to traditional coaching.

Notable Quote:
“The price point of same day sales, it's such a no brainer. It's like, I mean, one coaching call with you would be more than this entire year in this program.”
— Sarah Guillot [05:49]

Overcoming the Fear of Customer Conversations

A significant portion of the discussion revolves around Sarah's initial resistance to engaging in customer conversations, a common challenge for many entrepreneurs, especially introverts. Steph emphasizes the importance of these conversations in uncovering valuable insights, while Sarah shares her personal journey of pushing through discomfort to achieve meaningful interactions.

Notable Quote:
“I was like, I really want to get into this customer conversations thing. I think I'm missing something here. I think this is going to help me as I make this pivot.”
— Sarah Guillot [05:49]

The Transformative Impact of Customer Conversations

Sarah recounts the transformative effects of engaging in customer conversations through the program. By committing to deep, inquisitive dialogues, she unearthed vital insights that not only validated her existing ideas but also sparked the creation of new service offerings. This process led to a clearer understanding of her target audience and the identification of untapped opportunities.

Notable Quote:
“Nobody would come and say, I wish I hadn't done that. I have like gold documents here now of these conversations that I haven't even had time to go over.”
— Sarah Guillot [10:55]

Discovering New Offers Through Conversations

Through her interactions, Sarah discovered two distinct client groups: those who were a perfect fit for her new service idea, "Gem Finder," and those who required different solutions. This bifurcation not only refined her offerings but also opened pathways to explore additional services tailored to varying client needs.

Notable Quote:
“I have this other undiscovered offer that I hadn't even considered. So that's exciting too.”
— Sarah Guillot [19:40]

Embracing Co-Creation with Customers

Sarah discusses the concept of co-creation, where customer input directly influences product or service development. Initially, she grappled with the notion, concerned it might undermine her expertise. However, through the support of the Same Day Sales community and gradual implementation, she learned to view co-creation as a strength rather than a vulnerability.

Notable Quote:
“I think for these folks it's a great opportunity to unpack what is someone actually saying behind the words that are coming out of their mouth.”
— Steph Crowder [16:33]

The Support and Community Within Same Day Sales

A cornerstone of Sarah's positive experience is the robust support system within the Same Day Sales program. She highlights the invaluable assistance from co-coach Cammie and the encouraging community that fosters confidence and continuous learning. This network proved essential in navigating challenges and staying motivated.

Notable Quote:
“When I'm stuck, I know that I can pop into circle. I can post my thoughts and my questions. ... Everyone is so encouraging, and it's really, really helpful.”
— Sarah Guillot [25:39]

Building Momentum for the New Year

As the episode progresses towards its conclusion, Sarah reflects on the momentum she's built through the program. With numerous "gold" insights from customer conversations, she's poised to develop her new offers in the coming year. Her proactive participation in live challenges further solidifies her commitment to growth and action.

Notable Quote:
“If I hadn't taken an action that day, like I was paid by the next day practically.”
— Sarah Guillot [34:25]

Advice to Aspiring Entrepreneurs

Sarah offers heartfelt advice to listeners contemplating joining the Same Day Sales program. She emphasizes the importance of taking action, engaging with the community, and leveraging the program's resources to unlock unforeseen opportunities.

Notable Quote:
“Go in there with the intent to take action and there's no way you can't succeed.”
— Sarah Guillot [34:25]

Closing Thoughts

Steph Crowder wraps up the episode by highlighting the transformative journey Sarah has undertaken, underscoring the program's efficacy in turning sales from a daunting task into a manageable and profitable endeavor. Sarah's story serves as an inspiring testament to the power of courage, clarity, and community in achieving business success.

Notable Quote:
“It really happens. So, yeah, go in there with the intent to take action and there's no way you can't succeed.”
— Sarah Guillot [34:25]

This episode of Courage & Clarity offers a compelling narrative of overcoming sales anxiety, leveraging customer insights, and the profound impact of a supportive entrepreneurial community. Whether you're a seasoned entrepreneur or just starting, Sarah Guillot's journey provides actionable strategies and the inspiration to transform your sales approach.