Courage & Clarity – Episode 122: How Isa Transformed Her Business (and Got Fully Booked) with Same Day Sales

Host: Steph Crowder
Guest: Isa, Founder of Studio Koya
Release Date: March 17, 2025

Introduction

In Episode 122 of the Courage & Clarity podcast, host Steph Crowder welcomes Isa, the creative force behind Studio Koya, to discuss her transformative journey in the world of entrepreneurship. This episode delves deep into how Isa leveraged the Same Day Sales program to overhaul her business strategy, resulting in a fully booked schedule and an array of new opportunities.

Guest Background

Isa: "My business is Studio Koya, and I call myself the Brand Shet, which is basically a brand designer. I help online service providers brand their businesses and signature offers to ensure their branding reflects their authority and expertise."
[02:02]

Isa’s expertise lies in revitalizing brands for online service providers, ensuring that their visual and strategic branding aligns with their business growth and authority in the marketplace.

The Challenges Before Joining Same Day Sales

Before discovering the Same Day Sales program, Isa faced significant challenges:

• Inconsistent Client Work: Balancing retainer clients with project-based work left her feeling overwhelmed and perpetually on the hamster wheel of acquiring new projects.

  "I felt like I was on a hamster wheel of trying to get more projects...tied to my laptop and being at clients' beck and call."
  [05:00]

• Lack of Confidence in Branding: Despite years in the branding space, Isa struggled to build a solid offer that resonated with her target audience.

  "I didn’t really know how to build a solid offer from it. I was trying things out, but it wasn't quite working."
  [03:32]

Decision to Join the Program

Isa’s turning point came when she decided to take a leap of faith and join the Same Day Sales program in January, inspired by Steph’s year-on-the-wall initiative.

"I was just checking my socials and I was in a space where I didn’t feel confident about my own brand... So I decided to take the leap and see what I need to change to move in the right direction."
[03:32]

Experience in Same Day Sales

Initially hesitant, Isa gradually immersed herself in the program, finding it instrumental in shaping her business approach.

• Curriculum Engagement: Isa binged through the curriculum and began to form a clear idea around June-July, which led to the creation of her signature offer, the Offer Oven.

  "I have something to grasp onto and to actually run it through the Same Day Sales program, which is the Offer Oven where I brand signature offers."
  [06:25]

• Developing a Unique Offer: Leveraging the program’s framework, Isa crafted the Offer Oven, a seven-day sprint designed to help clients develop and brand their signature offers.

  "I saw a gap...how can we make it stand on its own two feet and differentiate it from another coach's course."
  [07:52]

Outreach and Sales Process

Isa adopted the program’s strategies to reach out to her existing network without feeling salesy.

• Qualifying the Idea: Isa created a simple document outlining her Offer Oven and began conversational outreach via social media and direct networking.

  "I wrote a quick outline and got out and started to speak to people who might be interested... sprinkled it everywhere."
  [11:37]

• Building Confidence: The program emphasized authentic connections, allowing Isa to engage her network in meaningful conversations without the pressure of aggressive sales tactics.

  "It didn’t feel salesy... it was just starting a conversation."
  [16:42]

• Support and Feedback: Continuous support from Steph and the team provided Isa with feedback on her outreach strategies, ensuring her messages were effective and well-received.

  "Steph and Kami gave feedback on this and that. I found that really, really helpful."
  [13:58]

Results Achieved

Isa’s commitment to the Same Day Sales program yielded impressive results within a year:

• Client Acquisition: Successfully booked four clients for her Offer Oven service, with prices increasing from £1,200 to £2,800 as her offer matured.

  "Now it is at £2,800 and you've sold it to four people."
  [20:34]

• Expanded Services: The visibility from her new offer led to additional bookings for her existing branding services, adding four more clients.

  "I actually got a lot of Brand Kitchen clients, so branding businesses and not offers."
  [20:39]

• Enhanced Visibility: Through authentic conversations and showcasing her work, Isa experienced increased brand visibility, leading to more inquiries and opportunities.

  "Seeing that is how they connect with you...shows people how it works."
  [22:12]

• Ripple Effect: The success of the Offer Oven not only brought in direct sales but also opened doors for other services and collaborations, amplifying her business growth.

  "The more we're putting ourselves out there...will always be able to adjust to any economy."
  [24:04]

Insights and Learnings

Isa shares valuable insights from her journey:

• Leveraging Existing Relationships: Understanding and utilizing her current network proved more effective than cold outreach, leading to warmer leads and higher conversion rates.

  "Contacts that you already know...they're already a lot warmer and more receptive."
  [24:04]

• Speed of Execution: Quickly developing and testing her offer allowed Isa to validate her business ideas while simultaneously generating income.

  "Once I created Offer Oven...get more people book, I'm seeing other opportunities."
  [26:46]

• Creativity and Adaptability: Emphasizing creativity in her offerings helped Isa stand out in a crowded market, enabling her to adapt to changing client needs and market dynamics.

  "I know now how to start another, create another offer and create buzz around it."
  [26:46]

Advice to Listeners

When asked for advice to those considering the Same Day Sales program, Isa emphasizes the importance of having actionable ideas and the need for a structured roadmap to execute them effectively.

"If you have ideas and you love ideas and you don't know how to execute and generate sales from your ideas, this would be perfect because there is a roadmap for you to follow."
[29:25]

She highlights the program’s flexibility and support, making it suitable for entrepreneurs seeking confidence and clarity in their sales strategies.

Conclusion

Steph Crowder wraps up the episode by celebrating Isa’s achievements and reinforcing the program’s value in fostering sustainable business growth through authentic connections and strategic offer development.

"The visibility that you create for yourself when you go through the Same Day Sales process will have benefits beyond just the short term."
[22:12]

Isa’s success story serves as an inspiring testament to the power of structured sales strategies and the importance of leveraging one’s existing network to achieve entrepreneurial success.

Find Isa and Studio Koya:
Website: studiokoya.com
Instagram: @studiokoya

This summary captures the essence of Episode 122, highlighting Isa’s journey, the challenges she faced, the strategies she employed through the Same Day Sales program, and the remarkable outcomes she achieved. Notable quotes with timestamps provide authenticity and depth, offering listeners a comprehensive overview of the episode’s key points.