Podcast Summary: Courage & Clarity – Episode 123: 3 Simple Steps to Make a Sale in 24 Hours

Host: Steph Crowder
Release Date: March 20, 2025

Overview

In Episode 123 of Courage & Clarity, host Steph Crowder delves into actionable strategies for entrepreneurs to secure sales swiftly—specifically, making a sale within 24 hours. Drawing from her extensive experience as a former sales training director and business coach, Steph dismantles common myths about sales and presents a straightforward, effective framework tailored for beginners and seasoned entrepreneurs alike.

1. Understanding Your Entrepreneurial Persona

Steph begins by categorizing entrepreneurs into two primary types:

• Type 1: New Entrepreneurs

  • Characteristics: Excited about their business and the impact they wish to make but feel daunted by the prospect of selling.
  • Challenges: Lack confidence in their ability to generate sales quickly, often waiting for the "perfect" moment or conditions.

• Type 2: Seasoned Entrepreneurs Struggling with Sales

  • Characteristics: Have some business experience but recognize that sales aren’t their strong suit.
  • Challenges: Feel selling is pushy or sleazy, leading to inconsistent client acquisition.

Notable Quote:
Steph Crowder [12:30]: “A business without the revenue to sustain you is just a hobby.”

2. Debunking Common Sales Misconceptions

Steph addresses prevalent misconceptions that hinder effective selling:

• Passive Income Fallacy: Believing that a robust audience and passive strategies will automatically attract clients.
• Overcomplicating Offers: Creating intricate offers in an attempt to appear expert, which often confuses potential clients.
• Waiting to Be Found: Relying solely on potential clients to discover your business without proactive outreach.

Notable Quote:
Steph Crowder [23:45]: “If you build it, they will come” only worked in the movie Field of Dreams. In reality, proactive strategies are essential.

3. The 3 Simple Steps to Make a Sale in 24 Hours

Steph introduces a clear, three-step framework—What, Who, and How—to facilitate immediate sales:

• What to Sell (Choose a Simple, Fast Offer):

  • Strategy: Offer something you already know how to do and can deliver without overcomplicating it.
  • Example: Steph shares how she sold out a four-week mastermind program within a day by leveraging simple, clear offers.

• Who to Sell To (Identify Your Low-Hanging Fruit):

  • Strategy: Focus on personal outreach to your existing network—friends, family, previous clients—as your initial client base.
  • Example: Steph’s client, Lena, generated $10,000 in her first month by leveraging personal invitations and tapping into her immediate network.

• How to Sell (Create Conversations Over Pitches):

  • Strategy: Shift the focus from making a hard sell to having genuine conversations that identify and solve client problems.
  • Example: Steph emphasizes using “dip a toe” posts on social platforms to spark interest and engage potential clients organically.

Notable Quote:
Steph Crowder [45:20]: “Confidence comes from action. When you know how to make money, you won’t quit.”

4. Client Success Stories

Steph highlights several success stories to illustrate the effectiveness of her strategies:

• Launch Lift Off: Generated $10,000 in a day by quickly creating and selling a four-week sprint program tailored for entrepreneurs.
• Year on the Wall Tune-Up Workshop: Raised $3,000 by offering a specialized workshop during the pandemic, which also assisted her husband in finding a better job.
• Silversmith Client: Revenue soared by $10,000 in the first month through personal outreach and leveraging WhatsApp for sales.

Notable Quote:
Steph Crowder [50:10]: “You can stop jumping through all the hoops and just start getting customers right now, literally.”

5. Introducing the Same Day Sales Program

Steph unveils her comprehensive year-long training and coaching program, Same Day Sales, designed to equip entrepreneurs with the skills to consistently close sales within 24 hours. The program emphasizes:

• Sales Psychology: Rooted in Steph’s decade-long experience, the curriculum blends mindset work with practical strategies.
• Support Structures: Includes monthly (and recently weekly) group coaching calls, customizable scripts, templates, and a private community for continuous support.
• Modules Overview:
  • Confidence: Building entrepreneurial confidence and establishing effective sales habits.
  • Clarity: Refining your offer to align with client needs and desires.
  • Customers: Identifying and reaching out to potential leads.
  • Co-Creation: Engaging clients in the creation and refinement of your offers.
  • Cultivate: Growing your community and expanding your reach for sustained sales growth.

Notable Quote:
Steph Crowder [1:10:15]: “Same Day Sales is like the knife skills class for your business.”

6. Program Curriculum and Benefits

Same Day Sales offers a robust curriculum designed for flexibility and effectiveness:

• Bite-Sized Lessons: Short, digestible modules that respect the busy schedules of entrepreneurs.
• Templates and Scripts: Ready-to-use materials to streamline the sales process.
• Objection Handling Library: Tools to navigate and overcome client hesitations.
• Private Community: A supportive network where members can seek advice, share successes, and receive real-time feedback.
• Additional Features: Includes a private podcast with call replays and sales challenges to accelerate implementation.

Notable Quote:
Steph Crowder [1:15:30]: “Don’t spend hours on your website or complicated funnels. Start selling now and refine later.”

7. Frequently Asked Questions (FAQs)

During the Q&A segment, Steph addresses common concerns and clarifies how the program can cater to diverse entrepreneurial needs:

• Suitability for Various Niches: Whether you're a coach, artist, freelancer, or involved in SaaS, the strategies are adaptable.
• Balancing Time Commitments: Designed for busy individuals, the program allows self-paced learning over a year.
• Overcoming Past Program Disappointments: Emphasizes Steph’s commitment to active support and client success, contrasting with other programs that may lack engagement.
• Transitioning to Scale: For those looking to move beyond initial sales, Steph introduces her higher-tier Sold Out Group Programs mastermind for advanced strategies.

Notable Quotes:
Steph Crowder [1:22:40]: “There's nothing wrong with trading time for money when you are being properly compensated.” Steph Crowder [1:25:00]: “Confidence comes from action. When you know how to make money, you won’t quit.”

8. Conclusion and Enrollment Details

Steph wraps up the episode by inviting listeners to join the Same Day Sales program, highlighting a limited-time bonus offer:

• Special Bonus: An Offer Audit—a personalized review of your sales offer and lead list by Steph and her coaches, available for those who enroll within 48 hours.
• Enrollment Details:
  • Price: $1,500 for the year or three payments of $500.
  • Start Date: April 7th, with immediate access to curriculum materials upon enrollment.
  • Sign-Up Link: stephcrowder.com/SDS

Notable Quote:
Steph Crowder [1:30:50]: “Imagine having trained expert sales brains review your offer and lead list—this is what the Offer Audit bonus provides.”

Key Takeaways

1. Proactive Selling: Don’t wait for clients to find you; actively reach out and engage with your existing network.
2. Simplify Your Offer: Focus on clear, straightforward offers that address specific client needs without overcomplicating.
3. Confidence Through Action: Building sales confidence comes from consistently taking action and successfully closing sales.
4. Utilize Support Systems: Leveraging structured programs and communities can significantly enhance your sales skills and business growth.

Final Thoughts

Steph Crowder’s Episode 123 serves as both a motivational guide and a practical blueprint for entrepreneurs aiming to boost their sales rapidly. By emphasizing simplicity, proactive outreach, and confidence-building through action, Steph provides listeners with the tools necessary to transform their business approach and achieve tangible results within a short timeframe.

For entrepreneurs ready to take immediate steps towards securing clients and enhancing their sales prowess, enrolling in Same Day Sales offers a structured, supportive pathway to success.