139: No More Avoiding Objections: How Melody Reignited Her Group Program Sales

Summary

Podcast Summary: Courage & Clarity - Episode 139: No More Avoiding Objections: How Melody Reignited Her Group Program Sales

In Episode 139 of the Courage & Clarity podcast, host Steph Crowder engages in an insightful conversation with Melody Wilding, a seasoned coach and author. This episode delves deep into Melody's journey of overcoming sales obstacles, enhancing her group programs, and scaling her business effectively. Below is a comprehensive summary capturing the key discussions, insights, and conclusions from their engaging dialogue.

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1. Introduction to Melody Wilding and Her Business

Timestamp: [01:42]

Melody Wilding opens up about her extensive experience in coaching and her transition from therapy into the coaching realm. With over 13 years in the coaching industry, Melody focuses on empowering professionals to discover their "professional power position"—a blend of self-management and influencing others' psychology.

• Melody Wilding: "All of my coaching work is about helping professionals in the workplace find what I call their professional power position" ([01:50]).

She generates revenue through various channels, including group programs, book sales, and speaking engagements. Melody has also authored two books, with her second book celebrating its three-month anniversary at the time of the podcast.

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2. Initial Challenges in Group Program Sales

Timestamp: [03:18] - [07:45]

Reflecting on her early days, Melody discusses the initial success of her group program, Resilient, which she launched with the help of Steph's earlier program, Crickets to Customers. The program thrived, attracting over 500 participants in five years. However, between 2020 and 2022, Melody faced significant challenges:

• Plateau in Sales: Despite previous successes, Melody noticed a sharp decline in enrollments. Programs that once sold out were now struggling to attract sign-ups.

• Outdated Sales Strategies: Relying on traditional methods like webinars and email blasts without engaging in meaningful conversations led to stagnant growth.

• Lack of Objection Handling: Melody realized she was avoiding objections from potential clients, missing opportunities to convert skeptics into participants.

Melody Wilding: "I knew what I needed a lot of support around was being able to sell differently in this environment, getting more comfortable speaking to and working with people's objections" ([05:00]).

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3. Joining the Mastermind Program: A Turning Point

Timestamp: [03:18] - [06:44]

Seeking a solution, Melody joined Steph Crowder's Mastermind program approximately 18 months ago. Her primary goals were to:

• Enhance Sales Techniques: Transition from passive sales methods to active engagement, addressing objections directly.

• Improve Messaging: Refine her copywriting and email marketing to resonate better with her audience.

• Build Personal Connections: Develop an interest list and engage in personal outreach to potential clients.

Melody Wilding: "Now the vast majority of the time those people are converting, whether it's into this launch or they're putting a deposit down for a future one" ([07:00]).

Through the Mastermind program, Melody learned to embrace objections as valuable content rather than deterrents. This shift allowed her to stay engaged with prospects, converting initial "no's" into "yes's" by understanding and addressing their underlying concerns.

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4. Transformative Strategies and Mindset Shifts

Timestamp: [06:44] - [13:33]

Melody attributes much of her turnaround to the strategic and mindset coaching provided by the Mastermind program. Key areas of transformation include:

• Enhanced Launch Events: Strengthening the structure and delivery of launch events to attract and retain interest.

• Improved Copywriting: Crafting compelling messages that clearly articulate the value and transformation her programs offer.

• Personal Outreach: Actively reaching out to potential clients, sending personalized messages, and participating in meaningful conversations.

Melody Wilding: "I've just really learned to kind of stay with the discomfort of somebody kind of initially saying no and to get underneath what's really happening here" ([07:45]).

She also emphasizes the importance of mindset, overcoming the fear of promising specific results, and instead, presenting a range of possibilities based on past successes.

Steph Crowder: "You're being so specific about what is possible for people, what it looks like to find your power position in the workplace" ([11:00]).

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5. Achieving Increased Enrollment and Scaling

Timestamp: [15:51] - [19:14]

Melody showcases the remarkable results of implementing the Mastermind's strategies:

• Consistent Sell-Outs: Post-transformation, Melody's Resilient program began selling out consistently, a stark contrast to the previous stagnation.

• Scaling Up: Due to high demand, she expanded from two to three cohorts per year, even exceeding her enrollment targets by 20-40%.

• Creation of New Programs: Leveraging the Mastermind's support, Melody launched additional programs like Lead from Within, catering to graduates of her initial course.

Melody Wilding: "I was listening to the way you were coaching other people, some of the scripts and strategies you were giving them. I could immediately use those things" ([21:00]).

Melody highlights the unique support structure of the Mastermind, which combines both strategic and tactical assistance, enabling her to refine her offerings and expand her business model effectively.

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6. Unique Aspects of Steph Crowder’s Mastermind Program

Timestamp: [17:40] - [19:53]

Melody commends the Mastermind program for its hands-on approach and individual attention within a group setting. Unlike other masterminds that offer high-priced, passive participation, Steph's program provides:

• Responsive Support: Immediate feedback on specific tasks like email subject lines and marketing materials.

• Comprehensive Strategies: Balancing tactical tasks with strategic planning, ensuring a holistic growth approach.

• Agile Guidance: Ability to zoom in and out, addressing both detailed execution and overarching business models.

Melody Wilding: "This is unlike any other program I've been in in terms of the level of attention and depth and detail that you get" ([17:40]).

The program's blend of mindset coaching and business strategy equips participants like Melody to tackle both internal and external challenges effectively.

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7. Future Plans and Continued Growth

Timestamp: [21:29] - [23:59]

Looking ahead, Melody shares her plans to further scale her business and launch new programs aligned with her upcoming book. Key initiatives include:

• Developing New Programs: Creating offerings that complement her existing courses and cater to evolving client needs.

• Refining Value Propositions: Continuously enhancing program promises and aligning them with measurable outcomes.

• Leveraging Feedback: Utilizing real-time feedback from the Mastermind to crystallize ideas and finalize program details.

Melody Wilding: "I rewrote the doc, and I feel like this is it. And so that's the power of having that sort of real time someone to give you that feedback" ([23:20]).

She emphasizes the importance of the Mastermind’s real-time support in making decisive and impactful business decisions.

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8. Advice for Prospective Mastermind Members

Timestamp: [24:55] - [25:52]

As the conversation draws to a close, Melody offers invaluable advice to listeners contemplating joining the Mastermind program:

• Take the Leap: Encourages potential members to apply and engage without hesitation.

• Versatile Support: Highlights the program's ability to cater to diverse business stages, ensuring relevance regardless of where participants are in their entrepreneurial journey.

• Confidence Building: Assures that the Mastermind provides the necessary tools and support to help members achieve their goals, regardless of their current success level.

Melody Wilding: "It really is individual attention in a group setting... everything you teach is applicable to whatever level you are at" ([25:00]).

Her endorsement underscores the program’s capacity to foster both personal and professional growth through a supportive and dynamic community.

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9. Conclusion and Contact Information

Timestamp: [26:00]

The episode concludes with Melody sharing her contact information for listeners interested in her work:

• Website: melodywilding.com

• Programs and Books: All details available on her website.

Melody Wilding: "All the information about my programs and books are there" ([26:00]).

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Key Takeaways

• Active Engagement: Transitioning from passive sales methods to active, conversational sales strategies can significantly boost enrollment.

• Handling Objections: Embracing and addressing objections as opportunities rather than setbacks enhances client conversion rates.

• Mindset Matters: Overcoming internal fears and building confidence are crucial for presenting compelling program promises.

• Comprehensive Support: A mastermind program that offers both strategic and tactical support can effectively address diverse business challenges.

• Scaling Successfully: With the right strategies and support, it's possible to scale group programs beyond initial expectations, meeting increasing demand.

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Notable Quotes:

• Melody Wilding: "I was still having people who were interested in the program, but they were not signing up as easily." ([05:48])

• Steph Crowder: "You're being so specific about what is possible for people... What it looks like to find your power position in the workplace." ([11:30])

• Melody Wilding: "Do it. At the very least, apply and have a conversation with you just to see where it goes." ([24:55])

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This episode serves as an inspiring blueprint for female entrepreneurs aiming to boost their program sales, overcome sales challenges, and scale their businesses with confidence and clarity. Melody Wilding's transformative journey, supported by Steph Crowder's Mastermind program, exemplifies the power of strategic guidance and mindset shifts in achieving sustained business success.

Transcript

[Steph Crowder]

Hey there. Are you ready to learn the only process that you need to fill up your group program or really any signature offer anytime you want year round? I've got an upcoming advanced sales training class called fill your group program in five weeks. This is a three part roadmap to consistently sell out your offer year round, anytime. In this training we are going to talk about my signature 5 week buzz blitz process. I'm going to show you the calendar for how to create a five or even six figure launch and also going to learn the three key ingredients for a step by step rinse and repeat sales cycle that brings you consistently full groups. You just have to go to stephcrowder.comworkshop to get all signed up again. It's on June 24th. That's a Tuesday at 12pm Eastern Time and I cannot wait to see you there. Welcome to the Courage and Clarity podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Melody, welcome to the podcast.

[Melody Wilding]

Hey, thanks for having me.

[Steph Crowder]

Thank you so much for being here. All right, tell us a little bit about you, your business and how you earn your living.

[Melody Wilding]

Yeah. I have been working as a coach for over 13 years now and I my background is as a therapist and that's how I got into all of this work. So really all of my coaching work is about helping professionals in the workplace find what I call their professional power position, which is the combination of managing their own psychology and being able to influence others psychology. I make my living in a few different ways, primarily now group programs as well as writing books and speaking.

[Steph Crowder]

Mm. And you've published how many books at this point?

[Melody Wilding]

2. My second book just came out. We're coming up on the three month anniversary here. Mm.

[Steph Crowder]

So exciting. I love it. Okay, so Melody, we've been working together for a while now. It's been a year, right? A little bit over a year.

[Melody Wilding]

A little bit over a year. Yeah. I was looking back and I Think it's been. Yeah, maybe 18 months.

[Steph Crowder]

Yes.

[Melody Wilding]

So.

[Steph Crowder]

Right. Because we started, we had our first six months, and then you joined for the new year. Long experience in the Mastermind. So we've been working together for a while. And you've been able to do a lot of different things in your time in the program. I would love to kind of start with the beginning. Right. So when we first started talking and you were considering joining. Take us there. In terms of where you were in your business, maybe if you can remember what kinds of problems you had and what you were really hoping you would get from being part of this Mastermind experience.

[Melody Wilding]

Well, I think we have to go back all the way to 2020 times. And I have been following you since the Fizzle days. That's how I first came across your work. And I joined probably, I think, a pretty early iteration of Crickets to Customers back in the day. And Crickets to Customers really helped me launch my first group program, which was and is called Resilient. And now that program is five years old. I've had over 500 people go through it in that time. But as we both know, 2020 through, like, 2022 was a very different time than 2024 to now, and I was feeling that. And I don't think I. I don't think I put those things together at first. Where it was, the. Every launch was selling out. I had more people than I could fit in each cohort, so I was launching additional cohorts. And then it was almost like things came to a bit of a screeching halt. And it was. I was still having people who were interested in the program, but they were not signing up as easily. So I knew what I needed a lot of support around was being able to sell differently in this environment, getting more comfortable speaking to and working with people's objections. And that's one of the biggest things I think I've improved on in terms of my work in the Mastermind is really targeting objections, speaking to concrete results and transformation that people want. And, you know, now flash forward where we're back to being able to sell out pretty much every single launch. The only one we didn't sell out was a additional launch we added. Typically, I was running Resilient twice a year, but we had so much demand that we. We are now doing it three times a year. And so one of those additional third cohorts did not sell out, but it. It was. It was bonus on top of very. So generally speaking, you know, I was looking back at my stats and it looks like for those typical twice a year launches, we're now selling out above, you know, 20 to 40% more people beyond, just like my, my baseline filled of that program. So 20 to 40% overfilled.

[Steph Crowder]

Overfilled. And when you, so going back to where you were, where you felt like things came to a screeching halt, what did enrollment then look like compared to where you are now? Do you remember?

[Melody Wilding]

Yeah, I was, I think I might have mentioned this to you when we first talked about me potentially joining the Mastermind, where I felt, I felt like I wasn't hands on enough. And I think I said to you on our, on our, on our call, I need to get better at the scrappy selling where I felt like I had fallen into the model of do the webinar, that's an hour and then send your emails and that's really it. And I wasn't getting anything back from that. I wasn't in conversation with people. And so what I learned from you is really number one, how to make my launch events a lot stronger. We talk about that.

[Steph Crowder]

Yes.

[Melody Wilding]

And I mean even just my copywriting, my messaging and the emails is better. But now I know how to almost build that interest list of people that I can personally invite to the program. And when someone replies to one of my launch emails with a I don't think this is the right time or a financial objection, I know how to deal with that. And I would say like before, I would just let those things go and say, okay, come back when you feel it's the right time. And now the vast majority of the time those people are converting, whether it's into this launch or they're putting a deposit down for a future one, or they're going into the self paced version of the program, I've just really learned to kind of stay with the discomfort of somebody kind of initially saying no and to get underneath what's, what's really happening here and how can we find a solution that's actually going to work for you?

[Steph Crowder]

That is so good. You know, I haven't heard it. I've had a lot of these conversations with our clients and explored a lot of different know topics related to group programs and launching on this podcast. But I don't know that we've touched on this idea that you just brought up, which is you can be kind of like ticking the boxes or I would say going through the motions of a launch. You were like, I just doing a webinar and I would be sending the emails, but I wasn't in conversation with people. Right. And that I think can be. This is really interesting for people to be thinking about who are resonating with your story is like, where might you be doing that in your business? Right. Where it's like, I hear that from people all the time where they say, but I tried that, but I'm doing that. Can you just talk a little bit more about the difference and. Because I think that's really tricky to be like, yeah, I am sending the emails, I am doing the launch events, but there's a very, very different energy that you can bring to it when you are in conversation, when you're actually overcoming objections. Say a little bit more about how that's different.

[Melody Wilding]

Well, I think from a mindset perspective and even really late, you've. You've had to coach me a lot more on the mindset side of things, which is only natural, I think, as you're kind of leveling up and growing.

[Steph Crowder]

Oh, yeah. Yes.

[Melody Wilding]

But we talk about in the program getting dulu on your Solulu 100% being original. Yeah. About your solution. And I think I've. I really, I've had to sell myself on that, that my belief in the value of this program and that it really is something that is best in class, that it truly does get transformation for people. And me getting comfortable with putting more of those stories and testimonials out there. But then that gives me the confidence to reach out to people and say, hey, I saw you clicked on this email and, uh, you didn't book a time with me yet. Would you like to find a time to talk? Right. Whereas before I would, I would tell myself the story. Well, if they're really interested, they'll book the time. Right. And so it's, it's kind of, you know, thoughts, then create your results.

[Steph Crowder]

Yeah, a hundred percent. Which is something we work on a lot in the program. One of the things, it's, it's actually really funny to hear you reflect on where you were when we started, because we have been working together for a while and you have grown so much that I'm having a moment where I'm like, oh, I kind of forgot that you were like. For example, Melody is really great. One of the things we do in the program is you have the opportunity to submit your work for feedback. Right. And you can submit all different kinds of things. Melody submits a lot of emails for like when she's doing the Buzz Blitz launch. And we are at a point where when I get emails from Melody, I'm like, All right, I got a really like, they're good emails. I have to really go deep and be like, sometimes when people are new to me, there's a lot of low hanging fruit for me to clean up. Now when I'm looking at your emails, I'm like, damn, these are, I got to go to the next level to give her some good feedback. So one of the things you mentioned, I want to connect to that is like getting better at overcoming objections, understanding your program promise, understanding the results that you bring. One of the things that makes the way you write emails now so strong is you are being so specific about what is possible for people, what it looks like to find your power position in the workplace. Can you maybe speak a little bit to. Because I know that's not easy for people. It's very common for people to be like, I'm nervous to, to promise results. I'm nervous to tell people what's possible because what if they don't get it? How have you grappled with all of that? Because you definitely have stepped into that level of specificity in your marketing.

[Melody Wilding]

Well, let me just say with the emails as well, something, a big shift I've noticed in myself is embracing objections as content. And that was something I wasn't doing before. So I think in this last launch I had an entire email about why summer is the best time to be working on these skills that we're talking about in resilient. And before I wouldn't have done that, I would have just sent an email with a client story, which is good, but it doesn't feel as relevant and it doesn't challenge them to think differently about what's happening for them right now. So that, that's something I've done with the emails. Promising results is another area where, you know, I have my, I have my good moments and then I have my, my doubtful moments. Especially now. I'm starting to work on a new program now. So those, those concerns are resurfacing. But I think I've done resilient enough times that I know if you put in the work, if you show up in by, by just the guidelines we say I can't guarantee these results, but I can give you examples of things that people have accomplished in the past. So I think it's that like possibilities instead of me making a promise that yeah, you're going to get a 20% raise, I can give examples of, here's this person who has done this or gotten this six figure bonus or was able to negotiate a four day week Work week. And so that is all completely truthful and it helps another person see, oh, maybe, maybe I could do that. While also giving them examples of all of the different ways this work could manifest that it's just not one thing. It also allows someone to say, well, I may not be interested in a promotion, but I would love more flexibility. That would be great. So it actually then appeals to a wider group of people because it's not just one constrained result.

[Steph Crowder]

Yeah, yeah. You're giving people a lot of different examples of what the success might look like. And I feel like it really helps them picture it. So I think that's. That. That's really something I've noticed that you've improved upon as you've gotten better at understanding what do people actually want in my program and how do I overcome the objection associated with that desire? So I think that's really great. Shifting gears a little bit in terms of. I'm reflecting on. When you join. It's so funny. I was, you know, having, like I said, a lot of conversations with clients for these. This interview series on the podcast. And sometimes people are surprised that I remember every single conversation. I remember our sales call. I remember the DMS that we exchanged. This is years ago now. Right. And one of the things that I'd like to dive into a little bit, this will be for a specific kind of listener, is one of the things about you, Melody. And I'll allow, I'll let you share as much as you're comfortable sharing, but you are someone who's at a higher revenue level. Right. So I know that when you came to me originally, we had. I don't know if you remember this, but we had some conversation around, like, gee, I don't know, I kind of want one on one. Can I really learn in a group? And it's really amazing to look back on that because you, I think, are. You have done a really phenomenal job of taking. I would never know that with. You are very engaged in the program, you come to coaching, you use the community. You just jumped in, honestly, with both feet. And I think sometimes when the reason I'm bringing this up is because I know for my. You're a high earner, I'm a high earner. When we're evaluating rooms that we're going into, it's important to feel like you're in the right. I mean, that's. It's always important to feel that you're in the right room. But I just think that there are probably a lot of people listening who are like, I'm kind of more advanced. Like, I'm not a beginner anymore. I'm making multiple six figures at this point. Anything you want to share around? I think two things. One would be, I just see you just, like, put that aside and you just came in and you don't strike me as somebody who really cares. You're like, I'm going to come in and get what I need from the program, and it's not a problem. So how did you get there? And then anything else you want to share that, like speaking specifically to that person who's been following me for a long time, like, you were listening to the podcast, but they're thinking to themselves, like, I don't know, am I? Like, I don't know, I want to. I don't want to be the most advanced person in the room, you know?

[Melody Wilding]

Well, I had a lot of trust in you from our past experiences, and I've listened to the podcast since you started it, and so I know, I know you don't do fluff and bs. So I had that baseline first and foremost. Also, I had done other mastermind programs where I felt like it was more conceptual and I knew what I really needed was someone who was willing to get into the nitty gritty with me, who was willing to actually be responsive on Slack when I was having a meltdown because no one was signing up during my launch or to actually look at my emails and give me feedback on specific subject lines and make suggestions. All of the other masterminds I had been in were maybe triple the price, but so hands off. And I just, I was at a point where that tactical, like, granularity was something I needed. And what I appreciate is that you and your team are able to. Are able to get to that level, but you're also able to zoom out. And so that's something we've been doing more lately. Is thinking more about, like my offer suite and when am I offering what, when into what segment of my customers and what does their, like, ascension through my different programs look like? And so I feel like I got all of that. But to your point, I just, I had listened to so many of these podcasts where you had other past students on, and every single person said, yeah, this is unlike anything I've done before. And so just having that background, I. I took the leap. And I will say it is absolutely true. It is. It is unlike any other program I've been in in terms of the level of attention and depth and detail that you get.

[Steph Crowder]

Yeah, thank you for that.

[Melody Wilding]

It's.

[Steph Crowder]

I, it's funny when you were talking about, you know, jumping into the group and having a meltdown, I love, I love the tactical side and we do so strategic work. Like I said, I'll comb through your emails, I'll beat em up if you want me to. I give you the hard coaching. I'll, you know, you get our buzz blitz templates in the full calendar. Like, there's so much strategy, but I even remember Melody. I'm not going to remember the exact topic, but I just remember very early on working with you, one of the first things you did was come into the community and had a meltdown and I was like, let's go. Like, I love getting to do the mindset side because I don't really market it so much because people who've been here a while know we sneak spinach into smoothies. It's very spinachy. And people are like, I'm not signing up for mindset. But there's so much, especially when you get to Melody's level where we are scaling now and we're writing books and we're introducing new, new programs. Most of it is going to be mindset. Like, you know what you're doing. This point from a strategy perspective, there's a lot of head trash that we have to clear. So one thing I really enjoy about getting to run this program is not only the strategy but like you're here for, like you guys are here for it all. You, you love getting the mindset side of things as much as the strategy and the. And that's very courage and clarity. I think the two really have to go together. Um, but it's, it's very fun to have clients who are down to receive both of those things.

[Melody Wilding]

Yes. And I, I remember that and it was because I think, I think I was mid launch and no one was signing up and I came into the group and said, okay, what do I do if I don't have enough people for a viable cohort?

[Steph Crowder]

That's right.

[Melody Wilding]

And you basically said, that's not an option. You will have a viable cohort.

[Steph Crowder]

And you did.

[Melody Wilding]

And then I did. And we, I think that we saw we ended up selling over 50% over my. What my target was. And it was just. But it was because I made the choice to get really active in that launch. I was doing personal outreach. I sent looms to people, I was having conversations. I think I might have added an open house. And so just that encouragement of it wasn't just you can do this, it was, it was the, it was encouraging me to look at my own resourcefulness.

[Steph Crowder]

Yeah. Yeah. Take away the option of quitting on yourself is something we talk about a lot. So that was amazing to witness. Okay, so you mentioned you are. I want to kind of get to the part of the conversation where we talk about. We've talked about where you were. We've really increased enrollment. I mean enrollment has increased so much that you've been able to add like an overflow launch. So to go from feeling like things are kind of coming to a screeching halt to not only getting those programs overselling, but now we have enough to go into a third launch. So huge strides. You've published a book. We had a lot of coaching and support around getting your book out into the world, your second book. And now we're talking about. And creating, not just talking about, you're creating a third program. We've also had a lot of conversation about business model too. And that's been really fun. So maybe tell us about like what's, what's happening for you next, what you know, how you're using the mastermind to get the support you need at this next level. And with that maybe you could also talk about. I think we've talked around this a little bit, but one of the things I say a lot, and you know this when I'm talking about the program is it really is individual attention in a group setting. And I think you are a good example of that where there's a, you spoke to it a little bit, that there's a lot of intimacy in terms of. I know your business, my team knows your business, but you're getting everything in a group at all times. And we've talked, we've had like one, one on one bonus session that we've done because of a signup bonus that you had. Right. So if you could kind of share what you're working on and how like that balance of how it feels like you are getting that individual attention you need even though it's always in a group, that would be really helpful.

[Melody Wilding]

Well, when I joined the program, I, I think part of my early sign on was I got maybe a couple weeks early access to the curriculum and past recordings. So I just binged that and I had made my money back before we even started. Because when we, when we started or when I joined the curriculum, I was mid launch and just listening to the way you were coaching other people, some of the scripts and strategies you were giving them. I could immediately use those things. You weren't coaching me. I was listening to what you were doing for other people. But I made back my investment and more before we even started our live coaching. So there's that. And this is actually, I think the. The second program I will have been creating during the time of the Mastermind. So, yeah, I have a. I have a program for graduates of my resilient program, which is called right now, is called Lead from Within. And so you've been helping me sort of retool that rethink the value proposition, but also strengthen, like, the actual mechanics of how the program runs, the facilitation, and all of that. And now this new program is. Is going to be more aligned with my next book. And we have done everything from the mindset component of I'm not sure I can do this or anybody wants this, and to now I'm working on actually the. The sales document to put out there. So your team has already given me one round of feedback. I just redid it and I'm resubmitting it. And I think what's really cool is last week we had a. We had a coaching call, and it was one of your team members on there. And I was telling her how I felt like I was spinning my wheels on what this program promise was, and I was just really dragging my feet on taking next steps here. And she said, I think it's because you're unclear about what the program promises. And I described it to her, and she said, oh, so you mean it's this? And within, like 30 seconds, she had just. It was just like the light bulb went off. She crystallized everything that I was trying to achieve. And now it took me like a couple hours. I rewrote the doc, and I feel like this is it. And so that's the power of having that sort of real time someone to give you that feedback, who is an expert in this, that it was like a couple of seconds, and it just made the biggest difference.

[Steph Crowder]

Shout out to Haley, my support coach. Amazing. That's awesome. I love to hear that. So, Melody, as we sort of start to wind down our conversation, there are folks who are listening to the podcast right now who are really considering making this decision. They're considering joining us in the Mastermind. They probably have a lot of questions and hesitations, just like you did when you were evaluating this decision. So what would you say to those people who are thinking about it, you know, and. And want to come to a place where they feel really good about either, you know, whether or not they join, but if they do decide to jump in, just feeling really confident in doing what you did, which was like jumping in. I do. I have to say, I've done enough of these conversations where I notice that people who. Because everybody does get some early access, people who start listening and start hearing how I coach and getting into the material do seem to kind of come in and hit the ground running. So for people who are thinking about, like, they're like a day away, you know, they could just jump in there and get started, what would you say to them?

[Melody Wilding]

I would say do it. At the very least, apply and have a conversation with you just to. To see where it goes. But also don't. Don't be intimidated because there's some of us in the group that are. Some people are focusing on filling one on one. Some people are focusing on doing their very first group program. Some people like myself are scaling their programs or adding new ones. And you and your team are just very agile to meet all of us where we are at. So I just wouldn't want someone saying, yeah, well, it sounds like Melody already has, like, a program that was humming along. That's not really my situation. There are so many different stages that people are at. And like you were saying, I don't feel like because I'm at a different stage from people, I'm not getting the support I need that the. Everything you teach is applicable to whatever level you are at.

[Steph Crowder]

So good. Melody, thank you for spending time with us today. Please tell the good people where they can find you online and keep up with what you're working on. And check out your book.

[Melody Wilding]

Yeah, I'[e-mail]. all the information about my programs and books are there.

[Steph Crowder]

Amazing. Thank you again, Melody. Great to hang out with you.

[Melody Wilding]

Thank you.