Coaching Client (11:15)

Right?

Steph Crowder (11:16)

Very natural. I could totally see, like, why I've done that before. Why. You, dear listener, may have tried that before, but something that occurred to me recently, and this is the conversation that we had in coaching with my clients, was what if we didn't have to make a lack of excitement a problem? And what if it could even be a positive thing?

Coaching Client (11:37)

Right?

Steph Crowder (11:38)

One of the things I've been thinking about recently is how, at least for someone like myself, and I'm assuming lots of you probably identify with this, excitement is sort of like a go to emotion for something like a launch. It's like, like I said, it makes perfect sense. It's Like, I'm gonna get so excited. I'm gonna be on the rooftop screaming about it. Everybody's gonna pick up on my energy. They're gonna wanna come along with me. And something that, like, again, after launching the same offer many times and having to do it lots of different ways, what you learn is you can't be excited every single time. And that's just not life, right? You have things going on in your personal life that are impacting you. You might have energetic challenges. Like, there's just so many reasons why excitement may not feel as accessible. It almost reminds me of, like, in a dating relationship in those early, early days when you're just, like, obsessed with each other. You can't, like, can't get enough of each other. It just comes very, very naturally. And as you settle into the relationship, it's not that you don't love that person anymore, but a lot of that, like, they call it the honeymoon stage, right? Like, it wears off and you have to settle into a deeper kind of love or you leave, right? Or you say, oh, there wasn't anything here except lust and infatuation. So it should come as no surprise that we reach a maturation with our offers where we maybe can't rely on that same, like, frenetic energy, almost manic excitement that comes in the beginning. But again, it can be destabilizing. Even though that makes sense for me to say that out loud, I know that it's still very concerning to be like, I'm not excited. What if people pick up on it? So what if. If we just kind of stop trying to make ourselves be excited just for a second? Let's set down that strategy and try to think about other things that we could do. So this was the conversation we had in coaching was like, what if not being super duper excited, what could be positive about that? And we kind of just started to brainstorm. What we came up with was this particular client started talking about how this steadiness and this almost peacefulness might be radiating off of her, and that might magnetize her clients in a different kind of way. This is her in this. In this case, it was this client's second time launching something. So the first time was that excitement and that high vibe, and it did work really well. She sold out her program. So this second time, we talked about how this different energy may do the job in a different way.

Coaching Client (14:09)

Right?

Steph Crowder (14:10)

So for this clients and for, you know, I think all of us, I invite all of us to think about this. For the people that you help, I want you to ask yourself the question, how might a neutral energy instead of a manic excitement. Energy, energy. How might a neutral energy actually magnetize your clients? Just as well? What if it's even better? Right, Interesting question. And what we came up with was there's a opportunity to feel into a groundedness when we aren't high, high, high, high, high vibe during a launch. Again, I'm not going to demonize the excitement. If you want to launch excited, that's amazing. Just kind of reminds me of motivation. You know what we say about motivation? Sometimes it's available, sometimes it's not. You can't manufacture motivation and you can't rely on motivation because sometimes it's available and sometimes it's not. That's why we have to have other things in place. If we're waiting around for motivation, we're going to be waiting for. It's the same thing with excitement. Sometimes you're just not going to be excited. Does that mean we don't launch? No, we have to think about how to do it a different way. So we were having this brainstorm conversation about how groundedness could really impact this person's clients and how that energy is actually something that her clients are most looking for in their lives. These clients of hers already live very, very busy lives, very chaotic lives, very full lives. And so what they actually crave most is peace, contentment and stability. And it was really fun to kind of see this eye opener moment on this call where we really realized, like, hey, you have an opportunity to magnetize from a different place, from this aspirational place of we're just, we're here, we're chilling, we're confident. Here's the key. We're still showing up. Like, one thing that we did not talk about or we did not decide was that like, oh, you're not excited. Well, you don't have to send as many emails. This is where I think we really go wrong. We start to use the lack of excitement as an excuse. That is where your lack of excitement becomes a problem. There it is.

Coaching Client (16:14)

Right.

Steph Crowder (16:14)

It's not the lack of excitement itself that it's a problem. It's when you start to use your lack of excitement as an excuse. In the same way that I could wake up and say, I'm not excited to go to the gym today, I'm not excited to go for my walk today. I'm not excited to work on my business today. Well, I'm just going to choose a different day. I'm going to wait until I feel Better. I'm going to wait until I feel up for it now. We've used our lack of excitement as an excuse. What's fascinating about that is it wasn't the lack of excitement that was a problem. It was the fact that we weaponized our lack of excitement and used it as a excuse to not do what we're supposed to do. That is a huge distinction, I think. So if you've been feeling like your lack of excitement is a problem, it might be because you've been pairing it with excuse making. Okay. So I think that in itself can be like just a huge game changer, light bulb moment to like, just liberate yourself from believing that you have to do it excited, you don't have to do it excited. We've talked about that before on the show. We've talked about doing it confused. You can do it sad, you can do it angry, you can do it unsure. You know, you don't have to be excited. Yeah, it can be fun to launch or do anything when. Work on your business and work out when you're excited. Take advantage of that energy when it comes. But it's not the only con. You have to get good at working under all different kinds of conditions. And that's really what we're talking about here is instead of saying, like, well, let me just, like, how do I manufacture excitement? A different question is how do I work with the energy that I have? And this is where I think it's important to not negotiate with ourselves on our plan. So inside of my mastermind sold out group programs you receive and you work with me and my team on your plan. You have a buzz blitz launch plan where we go day by day, week by week. You know what you're supposed to be doing, you know what emails you're sending, you know how you're showing up on your podcast, your social media. It's a unified front. And this is the key. We don't negotiate on the plan just because we're not excited. The plan. This is actually what's amazing is the plan is really there to support you through any mood that you might be feeling. In the same way that when I go to the gym, I have a workout plan already established on my phone. I don't wake up and say like, well, what do I feel like doing today? How's my energy? I just go and I do what's what. My programming.

Coaching Client (18:28)

Right.

Steph Crowder (18:28)

And so it's the same thing when you're going through a launch. And so for this client who's in this Energy of steadiness, stability and peace. She's gonna send all the emails that she planned to send. She's going to do her podcast episodes, she's going to show up on social media, and she's going to let herself do all of through the energy of steadiness, stability, peace, and I think confidence, right there can really be something to be said for. Yes, it feels great to be on the high, high of excitement, but you guys know the rules, right? It's gravity. What goes up must come down. And I have found that in my launches where I'm the most excited, I'm also riding the emotional roller coaster the very most. So if I'm super, super, super manic excited, we know what follows is I'm gonna have a dip. I'm gonna have a mood. Like, my mood's gonna have to come down. And I might find that I'm, you know, feeling really, really, really great when good stuff is happening during my launch and people are buying and people are booking and people are paying attention. But then maybe I'm really depressed and spiraling when it feels quiet. That's sometimes how it feels to be super excited in a launch. You're kind of more emotionally volatile and that can work. Okay, I've re. Listen, I've ridden many an emotional roller coaster, made a lot of money with the emotional roller coaster. We don't have to make it a problem. However, as I was discussing on this coaching call, we were thinking maybe there is something here, an invitation to kind of ride the middle line, right? Like there's a baseline. We can just be steady. We don't have to be freaking out with excitement. We don't have to be freaking out with fear. We can just trust our plan. We can do everything we committed to do. We can still be creative. We can still. This is. The part is important too, is just because you're not freaking out with excitement doesn't mean that you can't come from a place of service, right? So you can still be as you're launching, you can and should still be thinking about how do I help people through this launch? When I'm having sales call conversations, for example, how do I go into this very next call just asking myself, how do I help this person in one small way during this call? How do I listen to this person and whether or not they're gonna work with me? How do I be helpful? How do I lead from service? How do I create launch content that people are gonna really find valuable? It's going to be so much more than just inviting them to work with me. There's going to be so much available throughout my launch that is going to be game changing for the people that are coming along with me through this launch experience.

Coaching Client (20:58)

Right?

Steph Crowder (20:59)

So you can still be. Just because you're not, again, like that high, high excitement doesn't mean that you can't be serving, helping, and feeling really connected. That's what's interesting too, is like, we can still think about deep connection. We can still think about inspiring people. We can still think about helping and solving and seeing people and making them feel recognized and making our clients think, oh my gosh, I'm so happy that there's an email about this today. I have this exact problem. Or oh, my goodness, I can't wait to come to this person's webinar. Because that's the exact thing I've been trying to get an answer on.

Coaching Client (21:36)

Right?

Steph Crowder (21:37)

None of that requires that you be a 10 out of 10 excitement. And so I think that it's definitely a myth or a misconception that we have to be excited all the time. I think we make it a problem when we're not excited. And I'm here to tell you that you're gonna have to get used to feeling all different kinds of things because you're gonna. Your. Your career and your business is gonna be long and lots of different things are gonna happen. Maybe this has already been the case for you where you've been in this long enough to experience loss or depression or exhaustion or malaise. I mean, just for no particular, maybe nothing's really wrong. You're just. Sometimes you're just not as into it as other times. And again, that doesn't have to mean anything more than take it at face value.

Coaching Client (22:22)

Right?

Steph Crowder (22:22)

You're just chilling. You're just good. You're just steady, stable, content and grounded. And that can be a really amazing thing. So I just wanted to make the case for. Of feelings other than excitement. Okay, again, take it from. Take it from your girl who excitement. I'm an Enneagram. Enneagram 7. I call myself the Golden Retriever of the Enneagram. Excitement and delight and joy is my go to. Okay, so if you're like me and you're like, I don't know how to do it, not excited. I want to encourage you to look at your lack of excitement and ask yourself, well, how am I feeling? And you might be surprised at what you find. Just like this conversation with a client who was like, I actually just feel steady. That was the word I remember this word we kept using was like, steady. And then I want you to ask yourself, without having to change how you're feeling, how might that actually be an advantage? How can you work with the energy that you have? Because it's there. Like, that's the other thing that can be interesting to think about is, like, what if that energy that's there is. It's there to support you and it's inviting you to work with it. I love thinking like, this place where we landed with this client, where we were like, oh, my goodness. This steadying energy can. May. May actually magnetize people even better than the excitement. We always think people want excitement, but what if there's something else that's even more magnetizing? It's not a problem if you're not excited. It's just a problem if your lack of excitement creates an excuse. My friends, that is what I have for you today. What did you think? Do you agree? Did this shift something for you? You know, I'd love to hear about it. Please DM me on Instagram. You can find me @heystephcrowder, and you can also reply to any of the emails that I send you. I'd absolutely love to hear your thoughts, and I can't wait to see you next week for another episode. Until then, I am wishing you the courage and the clarity to go after what you love.