Podcast Summary: Courage & Clarity – Episode 145: Not Excited For Your Launch? Here's What to Do

Release Date: July 23, 2025
Host: Steph Crowder

In Episode 145 of the Courage & Clarity podcast, host Steph Crowder delves into a common yet often overlooked challenge faced by entrepreneurs: launching a product or program without the exhilaration typically associated with such endeavors. This insightful episode offers a fresh perspective on harnessing different emotional states to achieve successful launches, moving beyond the conventional emphasis on excitement.

Introduction and Personal Reflection

Steph begins the episode by sharing a personal anecdote, highlighting the balance she maintains between her thriving business and family life. Filming from a family reunion in Missouri, she illustrates the essence of entrepreneurial freedom: the ability to work diligently while also enjoying quality time with loved ones.

"These are the kinds of moments that I really dreamt of, of being able to just pack up and go and have a business that affords me the opportunity to be present in this way and call my own shots."
[03:45] Steph Crowder

This setting underscores her gratitude for the business she has built, emphasizing that her team ensures clients are well taken care of, allowing her the flexibility to unplug and cherish family moments.

Identifying the Problem: Lack of Excitement During Launch

Moving into the core topic, Steph addresses the scenario where entrepreneurs feel a lack of excitement during a launch. She clarifies that this doesn’t necessarily stem from negativity but can simply be a state of neutrality.

"If you've experienced this. I know I have experienced this and I was coaching a client about this very recently and lots of people in my mastermind were like nodding along as I was coaching this client. They were like, yeah, like I have felt that before."
[08:20] Steph Crowder

She explains that while excitement often accompanies the initial stages of a launch, sustaining that high energy can be challenging, especially during subsequent launches.

Reframing the Energy: From Excitement to Steadiness

Steph challenges the traditional notion that excitement is a prerequisite for a successful launch. Drawing parallels to the maturation of romantic relationships, she suggests that as offers evolve, so too can the energy entrepreneurs bring to their launches.

"What if not being super duper excited, what could be positive about that?"
[11:37] Steph Crowder

Through a coaching session example, she illustrates how a steady and peaceful demeanor can effectively magnetize clients, especially those leading chaotic lives who seek stability and contentment.

Implementing a Steady Approach in Launches

Steph emphasizes the importance of adhering to a structured plan regardless of one’s emotional state. Drawing an analogy to a workout routine, she advocates for consistency and commitment even when motivation wanes.

"You have a buzz blitz launch plan where we go day by day, week by week. You know what you're supposed to be doing, you know what emails you're sending, you know how you're showing up on your podcast, your social media."
[16:14] Steph Crowder

She advises against using a lack of excitement as an excuse to deviate from the launch plan, highlighting that the problem lies not in the emotion itself but in how it is managed.

Advantages of a Steady Energy in Launches

Exploring the benefits of a steady emotional approach, Steph discusses how maintaining a balanced demeanor can lead to more sustainable and less emotionally taxing launches. She notes that extreme excitement often results in emotional volatility, which can be exhausting over time.

"We always think people want excitement, but what if there's something else that's even more magnetizing?"
[19:05] Steph Crowder

By fostering a sense of steadiness and confidence, entrepreneurs can create a more reliable and trustworthy presence, which can be particularly appealing to clients seeking stability amidst their own chaos.

Conclusion and Key Takeaways

In wrapping up, Steph reiterates that not being excited about a launch is not inherently problematic. The key is to recognize and utilize the energy one naturally possesses, whether it be excitement, calmness, or anything in between.

"It can be fun to launch or do anything when you're excited. But it's not the only con. You have to get good at working under all different kinds of conditions."
[20:58] Steph Crowder

She encourages listeners to shift their mindset, viewing different emotional states as assets rather than obstacles. By doing so, entrepreneurs can maintain consistency and effectiveness in their launches without being solely dependent on fleeting emotions.

Key Insights:

1. Emotional Diversity: Successful launches do not require constant excitement; steadiness and calmness can be equally effective in attracting clients.

2. Structured Planning: Adhering to a well-defined launch plan ensures consistency and mitigates the impact of fluctuating emotions.

3. Mindset Shift: Viewing different emotional states as strengths rather than challenges can enhance an entrepreneur's resilience and adaptability.

4. Client-Centric Approach: Focusing on how to serve and connect with clients, regardless of one’s emotional state, can lead to more meaningful engagements and successful outcomes.

Notable Quotes:

• "You're just chilling. You're just good. You're just steady, stable, content and grounded. And that can be a really amazing thing."
  [22:22] Steph Crowder

• "We don't negotiate on the plan just because we're not excited. The plan."
  [17:05] Steph Crowder

This episode of Courage & Clarity offers a refreshing take on the dynamics of launching a business venture. By embracing a range of emotions and maintaining a steadfast approach, entrepreneurs can navigate the complexities of launches with greater ease and effectiveness.