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Courage & Clarity
149: "Next Level Launch" Checklist: 6 Standards I'm Holding Myself To This Year
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Hey there CNC fan. Quick heads up before we dive in, if these episodes are lighting a fire under you and you're ready to actually launch like a pro, not just talk about it, not just learn about it, I need you to get yourself on the wait list for sold out group programs. That's my mastermind. That is very high touch for experienced entrepreneurs who want repeatable sellout results without the burnout. And doors are going to open one more time in just a little while. If you want first dibs, you got to go to stephcrowder.com mastermind to raise your hand. Let's get into today's episode Foreign welcome to the Courage and Clarity Podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Hello CNC listeners. Welcome to the podcast. Thank you for spending some of your day with me today. I'm so excited to keep talking about launching. We've been talking a lot lately, lately and more to come about what launching is how to have a successful launch, who should be launching, and how to use launching strategies to create sold out group programs specifically. And in this episode we're really going to be talking about what like I'm thinking of this as like next level launching and really what I think all of us should be shooting for when we think about executing a truly top tier launch launch of your group program, of your service, whatever it is you might be launching out there into the world. I want you to really sink your teeth into this. I have a bit of a checklist for you today, or even we could think of them as standards. I'm going to kind of be sharing some personal stories in terms of how I've been trying to hold myself to new or different standards in my own launching and how I think that this can really make a world of difference. And so two episodes ago I talked about how you can really tell if you should be launching or not. There are some businesses that are ready to Do a bigger launch. Launching is not the only sales strategy. It's not the only sales strategy that I teach. I teach how to have individual sales conversations in my program, same day sales and we build on that. Inside of the sold out group programs mastermind, we have clients who are still working on really, really getting good at the skill of closing so that they can go into these more advanced, I would say, and scaled sales strategies. That's really what launching is, is. It's a scaled sales strategy. So of course before you're talking about scaling, we need to make sure that you have the foundations, which again, we talked about that two episodes ago. You can go check out that episode to kind of see where you fall in terms of what your priorities should be based on your business stage and what you've got going on right now. So I'm gonna walk you through today. I've put together, like I said, this sort of launch readiness checklist that you can walk yourself through. Whether you are someone who's never launched before and you're starting to think about preparing to put out your group program into the world or maybe more commonly for a lot of folks I work with, you have been launching like you have experience with launching your course, your membership, your mastermind, your group program, and you just want to get better at it. Like maybe it's gone okay, maybe it's even gone pretty well. But you know that there's room for improvement. You know that there's room for sustainability, for scalability, for less stress, and for just feeling like you can get more results with less effort. That's what we're going to be talking about here today. So this is, you know, if you've kind of made the decision like, yes, I want to be launching either now or in the future, we're going to really get into how to make sure it actually performs instead of flopping and beyond flopping. Like this is a bit of a checklist that I have to help you feel just less stressed. Like I said, kind of more on top of it. This is really taking a lot of what I've learned over the past couple years. I mean, I've launched for many years on and off. I took a break to take on a job in I guess it was 2021, but since I've been back, I've been launching as my primary way of selling for years. And so I really want to share what I'm working on and what I'm helping my clients work towards as well to have really sustainable launches like launches that feel good. I've really been thinking about one of the things I teach my clients is some of you may know me as like the queen of scrappy selling. And what that means is scrappy selling is all about selling imperfectly, right? Like getting out there, getting scrappy, using your network, not waiting for things to be perfect. Let me be honest with you. I, as I always try to be, I have done many, many launches. Most of my launches, the vast majority of my launches, have been pretty flying by the seat of my pants. And the truth of the matter is, I've worked with a lot, a lot of clients, and I've had great results, and I've made lots of money flying by the seat of my pants. I would say the first million that I've done in business has come primarily from building the parachute on its way down, if that analogy holds right. Like, you know, writing emails as my launch is coming out, putting things together, like making up social media posts while I'm promote, like, at the exact same time as I'm promoting, like, really doing everything in real time has been how I've launched so far. And that can work. It absolutely can. In fact, a lot of times for my clients who are putting together their first group program, I don't suggest a big, elaborate launch to fill your first group. You can fill your first group program with scrappy selling strategies by using personal invitations, by leveraging the network that you already have, by doing individual sales calls, you can create a small group. And that's how every single offer pretty much I've ever put together has always started from that place of tapping people on the shoulder. And I like to build my offers with people. What that means is I like to bring people into a space with some idea, of course, of what I'm going to be walking them through. Usually the part. Part that I want you to get really clear on is, like, what transformation you're facilitating. But as far as what's being taught and what the curriculum's gonna be and all of the nuts and bolts, I actually really like to build a lot of that in real time when I'm putting a group out there. But what I've found is I always tell my clients this. It takes like three rotations of a group program, three rounds, three getting people in to really be like, okay, I understand this offer now. I have client results to back it up. I know what we do. I have curriculum now. And this is not a new offer. And so today's checklist is really focused on that moment in time. If you've Kind of gone through the level one of like, I've put a group out there, I've sold it the scrappy way. I've got a few people in. How do I really take my launching to the next level? This is really gonna be about my six non negotiables that separate a launch that brings in over 50k, 100k beyond from one that either doesn't work in some cases, or will work, but is gonna feel messier. And maybe you're gonna have more emotional spiraling and more sort of just like that emotional rollercoaster that we really do. I know a lot of people when they think about launching, they're like, I don't wanna launch because of the emotional rollercoaster. Launching isn't the problem, it's how we're doing it and it's how we're approaching it. I would actually say that if you feel like you've launched before and you've been super on the emotional rollercoaster, well, the first thing I would have you look at before we get into my checklist is what happened before your launch. Kicked out, kicked off. I think about a professional in any field and we think about preparing and we think about how people, like, I don't know if you think about a rocket launch or something, think about how much the engineers are putting into behind the scenes before. Before that thing ever goes off into the air. I don't think that we have a lot of rocket launchers who are announcing, hey, this rocket's gonna launch, and then praying that they can get that thing out into the air and that yet a lot of us are sort of bringing that energy into our launches. I know that I have for years, like I said, and I just have to reiterate, it can work and it will work, but I really want this episode to be that next level, that sort of aspirational. Yes, this is where I'm trying to go with my launching so that you can really start to diagnose. If you are somebody who's already launching, you can be like, oh, that's an area for me to really look at. And if you're not quite there yet, you know what is required so that you can start making the necessary preparations to launch your thing. Now, before I get into the checklist, I owe a word for of perfectionism. I want to spend a moment talking about perfectionism because I. By no means I'm creating this checklist and sharing it with you as a way for you to hold on to the story that you're not ready okay. And for you to continue preparing, to prepare again. Going back to the episode I did about assessing whether or not you should be launching, if you're in that second camp where you have that fire burning and it really is time to pour the gasoline on top, then I want you to just go for it. I want you to go for it. I don't want you to use what I'm. What I'm about to share to delay things, to push it off and to. Because, like, ultimately that's going to make your life harder as well. So this is not meant to help us have a perfect launch. No such thing exists. In fact, what I'm going to share with you is still something I'm working on. I probably get like 75% of what I'm sharing. It's not about being perfect, but every launch that I've done this year especially, I'm trying to just inch my way more and more towards showing up as the CEO that I really want to be at the helm of a business that is growing up, that is not amateur, that is pulled together and professional, but not perfect. Those are two very different things. So these are six things I want you to be thinking about. And if you're like, oh, yeah, I really don't have that, I want you to know that this is exactly the work that we do inside of sold out group programs. The mastermind. I support my clients in all six of these areas every single day. And so if you are listening to this and you, I want to encourage you to find the places where you need to be, be optimizing, and then just know that you should be on the wait list. If you go to stephcrowder.com mastermind so you can really apply and we can talk about if it makes sense for you to come and work with me so I can help you tighten up these six places. All right, so here we go. Your next level launch readiness checklist. In no particular order, all of these are very important. Number one, starting out with a bang, this one is, I find very challenging. It takes a lot of discipline and focus. Number one, your assets are done ahead of time. Not almost done, not a little bit done, not done in my brain, but actually done. All right, so that means the emails that you're sending, they're drafted, they're even scheduled. Game changer. To have your emails scheduled in advance. Bonus points if you have an operations assistant or someone on your team scheduling them for you. Notice I didn't say writing them for you. I'm a big believer that we should not, as CEOs, be delegating our sales. A lot of you may not want to hear that, but it's so important because, you know, driving your sales and getting clients into your business, I would argue is a number one, number one thing you need to be focused on. So you're writing your emails, but if you have somebody else on your team, schedule them for you, I have been loving that this year. Big shout out to Lacy. She's also editing this podcast right now, but she is the person on my team who I can give my Google Doc over to, and she will schedule that for me based on my. My written instructions. I personally love not being in Kit, which is the program that I use for emailing. I don't look at my stats during a launch I made you. I will definitely pull things together and look at what performed after a launch. But I don't go in there. I don't look at who's unsubscribing. I don't pay attention to the noise. I prepare my launch ahead of time, and then I hand it over to Lacy to schedule. Now, when I talked about the perfectionism I have yet to. Maybe this launch will be my first one. I'll let you know. I have yet to have an entire launch done ahead of time. And I've made over a million dollars in my business, right? Like 1.2 million. And that was like, actually probably more than that because of, like, software changes as far as how I track my money in the business. So I share that with you because I've created lots and lots of success. Bye. I didn't have an assistant, right? Like, it was just me typing up my emails, shooting them out, recording my podcast episode, shooting it out. That is okay. There is a season for that. But again, this episode is really about what does it look like to start to try to hold yourself to a higher standard and Launch 2.0. That's what this is. So emails drafted and scheduled, sales page done. Written. Your links have been tested. No broken checkout links on the day that it goes live? No. Oh, I'll write that later. Once people start buying, click going all in on your launch ahead of time. Right. This is also going to help with as your launch is going. As you're selling and the card is open, you are very likely to have a I just want to close this whole thing down moment. And I coach my clients through that all the time. They're like, maybe I'll just cancel my launch. Like, I'm halfway through. Nobody's buying Or I'm not hitting my numbers. When you have your launch prepared ahead of time, all you have to do is let the plan be the plan, right? If you still have emails to write, if you still have social media to create, and you are also, like, at the mercy of whatever energy is happening that day, like, maybe the launch is going great, so your energy is naturally really high. Maybe the launch is dog crap and so you feel like dog crap, right? I, again, in my last launch, I was still making social media content in real time, but I got closer. I had, I think I want to say I had all of my emails, like four weeks of emails written out, scheduled. I, I, I got all the way till my cart opened, and then I kind of caught up with myself. So that's what I have to improve on for next time. But that beats the heck out of my past where I was literally, like I said, like, waking up, writing an email, sending it out. And I just think that it makes it so much easier, like I said, to stay the course and stay with the plan because at that point, it actually is more work to cancel your launch if everything's going I, you just tell yourself, I am staying in this, Everything is prepared. I'm staying with the plan. You don't have to, like, push yourself up a hill to write stuff when you're really feeling like you're, you know, at the mercy of whatever's happening in your launch. So being prepared ahead of time, with your assets done is vital for getting yourself to the next level. I really want to make sure that this is something that we all start thinking of as moving towards again, doesn't have to be perfect. I don't want it. This is not like, I don't push off my launch, okay? I don't change my dates if I don't hit this. You need to make the commitment and you need to stay with your plan. But you will notice, and I am noticing I'm embodying a different energy in my sales when I have my stuff done in advance, because guess what? Then during my launch, I have extra bandwidth and extra energy to be responding to my launch. So, for example, if I have all my emails scheduled and even my social media posts, my podcast, like, everything's ready to go. And then I start having conversations with people, because that's what you should be doing when your card is open, is having conversations with people, and you start to notice this one objections coming up over and over again. And you're like, I, I didn't really hit that in my emails. Let me add that, right? Let me go live and talk about that. Oh, I have a new idea. I didn't really cover that on my podcast during the launch. Let me inject that. So you have sort of like your baseline of launch materials and all of that is going out, and then you can be listening and watching and responding like boots on the ground and pivot and add based on what you are seeing in real time. Absolute game changer. And listen. The. Take it from me. I had all kinds of thoughts about being ahead. I even believe, and sometimes I'm still tempted to believe that, like, being in the moment is part of my secret sauce. So if you feel like that, if you're tempted to feel like that, I completely understand. What helps me is to remember that I still get to be in the moment, but it's all optional. So if I wake up and I feel like crap, my launch is not at the. Is not like, in jeopardy because everything's already planned. If I get a burst of energy because I just did a bunch of sales calls, I get to add to my launch. So it just means that my energy, I get to use it if it's there. If it's not, then that's okay. There's already a plan. And this is how I help my business. Take care of me ahead of time, Right? I think this one is huge. If you do nothing else, this one's a total game changer number two, and it's similar to number one, but a special moment. This. This requires its own moment. Is having a sales event locked and loaded. Okay. For me in year 2025, I personally like to do a webinar. I like to do a training class, a workshop, something about an hour to an hour and a half with a very specific sort of. I teach a very specific set of steps to take people through on a sales webinar. It's not just a come learn with me webinar. It is a dedicated sales webinar done with specific sales psychology that helps people feel ready to join your program. And they're primed in advance. We're going to talk about in the next one, but I want you. Sometimes I talk to people who are like, yeah, I'm launching. I've got my emails done ahead of time, Steph. But they don't have any kind of sales event. That's a miss. Okay. You want to bring your people together again. I like a webinar. Sometimes I do still have clients who are killing it with free challenges. We used to do a lot of free challenges. A few years ago, that was my bread and butter. I've just kind of switched to the teaching workshop. Workshop. And it's like the. I call it an advanced sales training class. That's what works for me. Depends on your industry. But across all industries, I have my clients teaching the this intentional framework of how to run a live class. And sometimes you can have more like what we call an info session or an open house, where you just kind of bring people together and you walk them through your program. Not all of my clients are doing a webinar, but most of them are. And so if you come to me and you're new to my world, I might take you through my launching process without a webinar, if that's been working for you. But eventually we will try adding a webinar. It's a great way to not only walk people through your sales process, but it's also in 2025, it's a way that I have been growing my audience. So I've been experimenting with paid marketing to my class live as well as Evergreen. And both of those things have been growing my audience so that when I do launch, I've got new leads who've already, you know, been paying attention to me, which is super exciting. So making sure you've got a sales event locked and loaded ahead of time, you know what you're doing, you have everything prepared. And then because of course, like when you have your sales event locked and loaded, all of your emails, all of your podcasts, everything connected to your launch is going to be anchored by your sales event. Okay? Your sales event is really going to be the anchor and the big show and the kind of cresting moment of your launch period. Okay, so that is number two. Number three is you've been preparing your audience intentionally for four entire weeks. Okay? I in the past have done more like two weeks or three weeks of inviting my audience to my class and telling them that I'm going to be opening up a program. But I recently switched to a full four week Runway of value based emails of extra podcasts of focused content. And I truly think that at least right now, in 2025, more Runway is better. A longer driving period where you're warming people up, you are acclimating them to your offer. Something that people tell me all the time when they join my program is they'll say, steph, I loved that you so transparent about your offer. I mean, here we are right now, y', all, it's, I'm in August, I'm at the end of August and I won't be opening the doors till my mastermind for a couple of months. And I'm already, that's what I'm doing right now is I'm already getting those of you who are a good fit or think you could be a good fit. I'm already getting you thinking about my mastermind. I'm already getting it on your radar. I'm starting to seed that offer and I'm starting to drive you towards a point place of considering working with me as your business coach. Notice that I'm not springing this on you. Notice that I am not going to just mention it on Monday and I'm opening the card on Friday. I want you to have four full weeks and I'm not even there yet. This is like pre for me personally right now in this podcast. I'm, I'm not even. My four weeks aren't even going to start for a while, right? But when we get there, I will be telling people I'll be inviting my audience to my class and I'll be saying, by the way, during that class we will be opening the doors to sold out group programs. Here's information about that offer, including the price, like total transparency. So that when people come to my class, everybody knows what this is. There's no song and dance. They understand that they're going to be receiving an offer and they come into that willingly. They enter into. You guys enter into that conversation with no surprises. And you've had time to think about it and you've had time to read the page. It is a totally different way than we used to do things in the industry a few years ago, like 2020 ish, where it would be like you get people to come to your class and then surprise. You would unveil this like surprise offer. And that's just not the way that people want to be sold to anymore. I hear this again all the time from people who are just like, it's a breath of fresh air that you tell us about your offer ahead of time and it feels, it makes people feel like they're being treated as adults and that you're not trying to hide it or obscure it or keep it a secret. Like it's all out there in the open. So. And then people have the chance to really be thinking about it for weeks ahead of time. Right? So there's that. And then it's also a lot of talking about the key problems ahead of time publicly in all of the places. So really creating problem awareness long before you have your sales event that is going to solve the problem, right? So if your problem is, like, for me, we're going to be talking about launching and how to fix your launches and how to double your launches. I have to spend a lot of time before that class helping people understand why you should even launch. Like, think about the content that we're doing here. Right? This is a little bit meta, but it's like, who should launch? Why should you launch? What are your problems with launching? Why hasn't it worked before? We're having these conversations a long time ahead of time to really get it on your radar. It goes back to last episode where I talked about creating demand and how if you have 99 problems and launching is one of them, how do I make you move that problem up your to do list and make it feel more urgent? Like, this is a domino problem, that if I solve this, it's going to take care of other problems? That process starts far in advance of your class. I say at least four weeks of intentionally seating and sewing, you know, sewing awareness, agitating, if we want to use that word. Starting conversations behind the scenes. I have a client who's launching right now who already has filled. She does this every time. She's already filled half of her program, and she hasn't even opened to the wait list yet. Okay, how does that happen? Because she's starting conversations behind the scenes. Yes. Advanced business owners do this. We reach out to people who are previous clients, people who showed interest in the past, but they didn't convert. You should be doing that well in advance as well, and I think that will help you have the thought. Your launch doesn't start on CART open day. Your launch starts weeks before you're actually open and people are able to join. Okay, and that's going to help your whole strategy just feel so much more cohesive. Again, this is about next level launching. This is for sure advanced. If you have messy launches, that's okay. But I'm just kind of trying to give you a sense of how you can really launch. Like, I launch, you know, four times a year, and it doesn't have to be dramatic. And it's because I've started really holding myself to this higher standard. And that brings me to number four, which is doing enough rotations of this to learn how you can tell if your life, your life can hold the launch. Boy, if I haven't learned this one the hard way. And again, it's not gonna kill you. You're gonna be just fine. I have launched under all different kinds of circumstances. Sick kids are at home traveling. Like, you name it, I've done it. But what I've learned is that in an ideal world, we prepare our personal life in advance. That means clearing your calendar in advance to the best of your ability, getting distractions off your calendar. It's not the time to say yes to that birthday party that you didn't want to go to anyway, right? Like, hold your boundaries. I'm not saying you need to be a hermit during your launch, but you also don't need to overextend yourself. You want to think about unless you're like a super extrovert and that's what makes you feel great. Whatever makes you feel great, start getting it on the calendar. Now. For your launch, do you need to go to the spa? Do you need extra naps? Do you need more childcare? What logistics do you need? Doggy daycare? Like, what do you need in your life? For me, you know what I do? I order factor meals. Have you all heard of factor? They have really healthy, like balanced meals that are delivered straight to your house. You can pop them in your freezer or fridge, pop them in the microwave, and bang, you have food. Okay. My kids will eat the same things over and over. So it's really about feeding myself and my husband. So sometimes when I'm launching, I like to just have a factor meal. I love to cook, but when I'm launching, I need to have lots of options. I'm often talking to people back to back on sales calls. I need a good, healthy, nutritious lunch that I can nuke and eat. And so I have that prepared for myself ahead of time. This also blends into other key routines in your life. Sleep, mindset, fitness, doing the things that make you feel good. You all know this if you've been following me for a while. When I'm launching, I never miss the gym, period. Even though it's so tempting. I have so much to do. I have people to talk to. I might be feeling all these feelings. I know that my core habits are most important during a launch. I need to double down on those things. It's not cool and it's not cute to be burning yourself at both ends. We don't need to be wearing busy like a badge of honor. Real CEOs and real badass business owners are supported. They're supported in their habits, they're supported in their childcare, they're supported in their business infrastructure. And if you're shooting for next level launching, you want to act like that seven figure business of Yourself. I love to just cosplay. As the CEO of a business that's 10 times as big as mine, I ask myself like, how would she show up? What would she do? And I try to have and mimic those routines. You know, she goes to bed on time, she doesn't drink alcohol, she takes care of herself, her nutrition's on point, she's still having fun with her kids. Like you really want to be tapping into that higher level version of yourself because if you're exhausted, if you're already exhausted going into it, and then you exhaust yourself further, you're just going to have a harder time. I'm not going to say you won't be successful. I've had lots of successful launches. Being tired, stressed, emotional, it's just not my favorite way to do it. There's a better way and we really can prepare this in advance. Okay, number five, you know exactly how you'll show up daily. Once the doors are open, you have this planned in advance. This has been the number one game changer of preparing my launches in advance is what do you know? I actually have energy to do more key activities, more key sales activities, money making activities. During my cart open period in the past, I had written so many emails and I was like, you know, having to like write those emails at 7:00 in the morning and then sending them at 7:01 that by the time my cart opened, I'm exhausted and I don't have anything left and I'm running on fees fumes. Okay. In my mastermind, we call this the pavement day. It's the day that you hit the pavement splat on the ground. While it's normal, I think it is something we can optimize for. And so when you've done all of the steps one through four that I've already shared now you can be refreshed and ready to show up and you can plan in advance what that looks like. So I think that looks like, what are you committing to as far as how you're posting? Like, what are you posting and when are you posting? What about conversations? What personal invitations? For me, this last launch I had increased bandwidth because of everything I've already talked about. So I kept a list, I kept a list of people that I wanted to reach out to, clients that I don't work with anymore, that I would love to work with again. People that have just DM'd me that, you know, we just never really closed the conversation. Anyone who's been commenting on my, my Instagrams, like, I just had more availability and excitement and energy to start more conversations with more people. I also had more time to think about objections. So I could be sitting here thinking, okay, what objections do people have? What is coming up on my sales calls? How can I bake that in? What other emails can I layer in? Do I want to add any podcasts? This last launch, I went live on Instagram. Some of you saw this. I went live. I would take that live. So that had already been on Instagram. Check. Repurposed it into the podcast. Check. Sent that via email. Check. So all of this extra, you know, correspondence for me was coming out on top of the launch that I'd already built, which really helped me have such a successful launch. Right. So when you have that clarity ahead of time, it creates competence. When you're winging it again, Queen Winger over here, it can create wobbly energy. And it's not that you can't come back from wobbly energy, but you'll just need so much more coaching and you'll need so much more pulling yourself up off that pavement. It's just, it's optional is what I'm learning. It's optional to feel so up and really can approach it as the CEO that you dream of being. And then the sixth thing here for you to prepare ahead of time is feeling like your offer, and this one is advanced. This one really does take practice, practice, practice, practice. Your offer and your message feel so locked and loaded you could pitch em in your sleep. You know your offer, you know your transformations, you know your client results, you know your objections. And that is gonna pave the way for you to be big and bold and up unapologetic in how you're showing up. We don't want to be vague, we don't want to be small, we don't want to ramble on. And again, that doesn't mean that you shouldn't launch. But we're talking about what to aspire to and what your next level launching looks like. I know when I think about my next level self, she is so loud and bold. She is unapologetic in her marketing. She magnetizes the ideal client by being so unafraid to tell the story of what sold out group programs does for people. We do that especially through my client results and the stories that we have about our clients, but then also my key marketing angles. Right? Because I know why this offer makes sense in the industry, how it's different in the marketplace, why it's not like any other mastermind out there. And that comes from Having sold it so much and so many times, not just launching, but in conversation with people, right? Like getting those reps in with my sales calls, understanding people's objections. What did I miss when. When a sales call doesn't close, what did I miss? How do I get better next time? And I've probably launched this program, gosh, it may be 10 times by now, and some of this really is just repetition. But you really want to make it your goal to get to a point where you really can describe your offer in your sleep and you know exactly what it does for people. And so those are really, that's my six part sort of my standards, the standards that I'm trying to hold myself to for launch 2.0 for kind of that next level me. I want you to be thinking about your next level you as well. Even if you're more at the beginning, beginning of your journey, you can still be inspired by this version of you that lives in the future. I love having the thought that every version of ourselves we're ever going to be already exists somewhere. And so you can tap into this version of yourself. You don't have to feel. It's never my intention. I hope no one feels discouraged, like, oh, that feels so far away from where I am right now. Instead, I want you to have the thought every time I go and sell my offer, every time I have a conversation with a prospect, I'm getting like, I know where I'm trying to go. I'm trying to go to next level launching and I'm going to just tweak it element by element until I get there. That's really the idea of what we're trying to do here. And the truth is, you know, most people never really do get to that next level because they don't know how to structure a launch like this. They don't know what pieces they should be playing with. They don't know how to optimize it. And that is exactly what we do inside of sold out group programs. Every single aspect that I just shared with you, you would have eyes on. You'll have resources around to really push you into that next level you that is going to help you get there. If you want to launch like a h, a high performer, I think it's really important to be supported like a high performer as well. So if you're listening to this checklist and you're saying, okay, I've got some work to do, my launches feel chaotic like that. Again, that's not your fault. And there's really nothing wrong. You are very much on the path. The truth is that very few entrepreneurs have honestly been shown how to engineer a launch that actually performs. I've had to figure that out for myself. I've had to stumble around in the dark. It's been messy, it's been scary, it's been a wild ride. But that's what I'm creating inside of sold out group programs to help it make it easier for my clients. This is exactly what we build. Launches and sales windows and sales processes that become predictable and repeatable profit tools in your business. They don't have to be once a year or twice a year, like stress panic attacks. So if that sounds like what you want to do next, I would love to have you get onto my waitlist. Stephcrowder.com mastermind. You'll be getting more details in the coming weeks and months and I have so much to share with you about what is in store for the sold out group programs Mastermind as we head into 2026. All right, I will see you in the next episode and until then, I'm wishing you the courage and the clarity to go after what you love.