Podcast Summary: Courage & Clarity with Steph Crowder

Episode 154: Plan Your 6-Week Launch in One Sitting: The Calm CEO Approach to Doubling Your Results
Date: October 14, 2025
Host: Steph Crowder

Main Theme & Purpose

In this episode, Steph Crowder walks listeners through her signature approach for planning a powerful, results-driven six-week launch—in just one sitting, and with far less stress. Building on her "New Rules of Launching" series, she focuses on both the practical and mindset shifts required to double launch results without the usual overwhelm. Steph emphasizes a repeatable, sustainable sales process and the energetic, calm CEO mindset required for modern, high-ticket offers. Her goal: Help business owners transform launches from exhausting sprints into impactful, enjoyable seasons for connection and growth.

Key Discussion Points & Insights

1. Rethinking Launches: Why You Might Hate Launching

• Many entrepreneurs dread launching due to outdated, high-pressure, or visibility-heavy tactics.
• The business landscape has shifted post-2022; buyers are savvier, and launches need to adapt accordingly.
• “If you’re not iterating, there’s a really good chance you’re not keeping up with the way that our buyers are growing and moving on… Outdated sales strategies do not do that.” — Steph Crowder (03:10)
• Launches often fail because the audience hasn’t had adequate time to mentally prepare for a purchase, especially with higher ticket offers.
• “People need some time to be ready for you to sell to them.” (09:55)

2. The Calm (Yet Energized) CEO Mindset

• Shifting from the “bracing for a storm” approach to viewing launches as energizing, impactful seasons.
• Romanticize your launch: create rituals (lighting candles, clearing your desk, journaling) to keep your nervous system regulated and energy high.
• “You can go into your next launch deciding ahead of time how you’re going to feel all the way through.” (18:44)
• Embody the energy and routines of your “future self”—whether that means a million-dollar coach, or any version of yourself you want to become. Don't wait for results to act like the leader your business needs.

3. Why a 6-Week Launch?

• Contrary to instinct, a longer (six-week) sales window is less stressful and more effective.
• It gives your audience appropriate runway to anticipate, prepare, and ultimately buy—rather than being surprised or rushed.
• “It’s actually easier to sell something when you’ve been talking about it for six weeks at least.” (07:07)
• The 6-week model is broken into four clear “chapters,” each with its own goal and energy.

The Four Chapters of a 6-Week Launch

(See [49:15] for framework introduction)

1. Six Weeks Out: Sparking Attention

[50:30]

• Goal: Build awareness, “shake people awake,” and energize your audience.
• Actions:
  • Choose your launch class/event date and topic—one that bridges your thought leadership with your offer.
  • Share big-picture, mission-driven stories about why your work/offer matters now.
  • Engage audience via stories, polls, Q&As, lives.
  • Optional: Open a VIP waitlist; start taking buy-in from “warmed up” prospects.
• Quote: “You want that ‘I’m cooking something up’ energy. You want it to feel like, oh, she popping up everywhere...” (58:05)

2. Four Weeks Out: Rallying Excitement

[01:03:30]

• Goal: Convert awareness to actual anticipation for your main event (launch class/workshop).
• Actions:
  • Spotlight the value of your upcoming class—tease outcomes, not details.
  • Address audience objections preventing them from even attending the free class (not just buying).
  • Begin clearly stating that your offer will open during this event, and be transparent about pricing when asked.
  • Share relevant client/proof stories tied to your promise.
• Quote: “The sales process is not starting at that class—the sales process has been going on for weeks…” (01:09:02)

3. Two Weeks Out: The Launch Class / Event

[01:14:00]

• Goal: Shift beliefs and reframe audience thinking—not to “teach everything” but to create ‘aha’ moments and prime them for your paid offer.
• Actions:
  • Deliver high-value content that helps attendees understand what is blocking them (not every step of the solution).
  • Unveil your unique framework (“the launch triangle”), and connect it directly to desired results.
  • Confidently open cart with urgency—bonuses, early birds, etc.
  • Invite applications/commitments on the spot.
• Quote: “Your goal here, your number one goal, is to shift belief. Not to teach people stuff.” (01:16:10)
• Quote: “When they can better understand their problem, then they can be like, oh, that makes sense... I need to try something different.” (01:17:35)

4. Cart Open (10-14 Days): Convert & Nurture

[01:25:45]

• Goal: Drive sales and nurture the fence-sitters—selling is nurturing at this stage.
• Actions:
  • Keep up momentum; don’t run out of energy after the live event.
  • Send personal, story-driven emails focused on outcomes and unique offer features (not just “what’s in the modules").
  • Deeply, proactively address 50+ possible objections (well beyond "time" and "money").
  • Highlight “sticky” aspects of your offer, like real-life experiments, community, unique delivery style, etc.
  • Sustain excitement, confidence, and personal presence through to the last day.
• Quote: “Selling to people is the best way to nurture them. The best clients are nurtured through your sales content.” (01:26:30)
• Memorable Example: Cited a client, Sue McLeod, who made her course irresistible by emphasizing unique “experiments” within her Art of Glaze Chemistry program, instead of just listing modules. (01:29:42)

Notable Quotes & Memorable Moments

• On Energy & Mindset:

  • “You can’t call in expansion while you’re running around frantic. If you’re frantic, you’re going to get frantic results. If you’re haphazard, sometimes hot, sometimes cold, you’re going to get a mixed bag.” (19:30)
  • “Romanticize your next launch... Just setting the scene for yourself, like lighting a candle in the morning, clears your brain, gives you good vibes.” (22:42)
  • “I get to be the most helpful than I am all year round. I get to, like, connect with the most people. I get to have the deepest impact. Why are we shying away from that?” (12:42)

• On the Structure & Strategy:

  • “If you have a day to day experience where every day feels like a sprint, that is not sustainable.” (30:54)
  • “You could have sales before your cart even opens, and that comes from knowing how to do a VIP waitlist strategy.” (01:01:05)
  • “The best thing you can do [in your launch class] is to get people thinking differently about your subject matter, so they have hope.” (01:16:30)

• On Selling with Transparency:

  • “What is actually so much more refreshing is to very upfront… ‘During this class, I’m going to be opening my signature mastermind, and here’s the price.’ People are always floored by that.” (01:11:14)

• On Execution:

  • “You can plan your whole six week launch in one sitting. That’s the magic of a repeatable system.” (01:36:20)
  • “If you don’t have a good launch plan going into it, you’re going to be out of energy by this point… As far as I’m concerned, your launch class is where your launch actually starts—it’s not the end, it’s the beginning.” (01:31:03)

Timestamps for Key Segments

• Intro & Series Context: 00:00–04:20
• Why Launches Go Wrong / Mindset: 07:00–20:00
• Romanticizing the Launch, CEO Energy: 20:00–30:00
• Importance of Container/Mentorship: 31:00–33:40
• Why 6 Weeks? The Four Chapter Framework: 49:15–54:00
• Chapter 1: Sparking Attention: 50:30–01:02:30
• Chapter 2: Rallying Excitement: 01:03:30–01:14:00
• Chapter 3: The Launch Class: 01:14:00–01:25:40
• Chapter 4: Cart Open: 01:25:45–end

Flow & Tone

Steph’s tone is energetic, empowering, and no-nonsense—rooted in both compassionate realism and tactical clarity. She tempers practical frameworks with mindset reminders throughout, making the episode highly actionable for business owners who want to break out of stressful, reactive launch cycles.

Final Thoughts & Invitation

Steph wraps by reminding listeners that enjoying launches is possible, and sustainable growth comes from both a strong plan and aligned energy. She encourages signing up for her free training class, “Double Your Launch,” on November 3rd, where she’ll dive even deeper with a live playbook and client success stories.

Call to Action: Sign up at stephcrowder.com/workshop for the November 3rd masterclass.

For questions, feedback, or future episode ideas:
DM Steph on Instagram (@heystephcrowder) or reply to her emails.