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Foreign welcome to the Courage and Clarity Podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Hello friends. Welcome to the podcast. I am so excited to be kicking off a new miniseries. You may notice here in the podcast feed I've dropped a bunch of little episodes at once. This is a brand new miniseries that I wanted to put together all about the three gaps. This first episode is really going to help set the table for what we are talking about overall, which is the three gaps that are keeping you from selling out, selling out any of your offers, selling out your group program, your one on one offers. It really all comes down to one of these three things that we're going to cover in this mini series. And I hope that this can be really great news for you because I know when things are not working the way that we wish they would like, we're not seeing the number of clients we want, we're not feeling the consistency that we want, we don't feel the sustainability that we're looking for. It really feels like there could, it could be like one of 100 different things that are going wrong. But I am here to prove to you that it honestly comes down to just three things. And I think that that is great news because it just limits the troubleshooting that we need to do. You can have the thought if I'm not getting the results that I want, it's just one of these three things. It could be all three. It could be two of the three. But every problem, every problem is going to fall into at least one of these categories. And so I really wanted to introduce this as what I think of as a universal diagnostic tool in your business and inside of my Mastermind sold out group programs which is opening for enrollment at the time of this recording. We're opening for enrollment on Monday, November 3rd during my brand new free class which is called Double your launch. It's happening at noon Eastern time, so be sure you come join me. There will be a replay. But inside the Mastermind, we have frameworks, systems, coaching, and everything. You need to permanently solve all three of these gaps. Because, like I said, every problem you have comes down to one of these three. I'm gonna talk about what they are in just a second. But once you know which one of these is, like, jamming you up the most, everything else can make sense, right? You have. You're no longer in confusion. You're no longer in that fog or even that despair of everything. Just like this is what I talk to my clients about a lot, where when something's going wrong, we tend to go really big with it, and suddenly everything is. And we have to stop our brains in their tracks and be like, not everything is going wrong. There's something specific. There's something that needs to troubleshoot. What if not everything is wrong? What if it's one thing? Even if it's three things, we can fix three things, right? Most entrepreneurs do try. Here's a huge pitfall. Most entrepreneurs try to fix all three of these things at once. And that is where things get really overwhelming. And that, my friends, is a recipe for burnout. So let's talk about what these three things are. I'm going to break them down here on this episode, in this mini episode, and then I'm going to go deep into each one of them in the three episodes that follows. So the three gaps are not enough people seeing you, not enough of those people caring about what you have to say, or not enough of them saying yes. Okay, I have names for each one of these, so I'll go there in a second. But again, it's not enough people seeing you. Okay? In order to have all the sales you want, in order to be sold out, these are, like, the three things that need to happen. People need to see you. Okay, Enough people need to care about not just what you're saying, but about the problem you're solving. It needs to be a pertinent problem to enough people, and enough of them need to say, yes, that's it. Everything else. Every problem that you could possibly have is going to come down to one of those three things, right? And again, the problem that really, we add problems on top of problems when one of those pieces isn't firing properly. And then you try fixing them all at once. And that looks like constantly coming up with new offers, adding new offers onto your offers. Oh, well, that offer didn't work. So, like, let me just start from scratch. Rebranding. A lot of times, people Think. And hey, I've got nothing against a rebrand. I did an amazing rebrand last year. I love my rebrand. But I also know that rebranding in and of itself is not gonna fix these three things. Right? Panic posting, just like throwing more at it. This is where if you feel like you've been throwing spaghetti at the wall and you just don't even know what sticks, that's because you're trying to solve all three of these problems at once. So we need to break them down one piece at a time. Okay, so let's dig a little bit into each of these. And then, like I said, I'm gonna be. This episode is really just to kind of set the table and introduce you to this idea that there is this diagnostic tool that exists. I mean, literally, this is like what my brain does. When any one of you come to me and you're like, I'm not sold out. My brain starts doing this, this algorithm that I've taught myself to help understand and identify which one of these three areas is going wrong for you. And then we solve it inside of sold out group programs with our, with our systems. Right? Okay, so the first thing I talked about was enough people need to see you. All right? So this is an eyeballs problem. We talk about eyeballs, and literally I use the term eyeballs so you can think about people seeing you. Okay? Inherently, this is a visibility problem, right? It's a visibility problem. It means you're not being visible enough. It means not enough people are seeing your work. So that's the first thing is eyeballs. And you have to ask yourself, do I even have enough eyeballs to be successful? The second one, the problem, or the thing that we ran into, that we talked about before is, yeah, you might have eyeballs, but not enough of them care about what you're talking about or about the problem that you're solving. If you feel like you have an audience or you feel like you have an email list or you have a platform, and it just doesn't really feel like people are, like, motivated or moving. You have an interest problem. Okay? So that's the second, like, gap that we're addressing here is interest. And interest comes down to messaging, right? If eyeballs were about visibility, interest is about messaging. People are seeing you, but they, they don't care. And I don't mean that in a cruel way. I don't mean to say that what you're saying isn't important, but people are not understanding why it's important. And this is really where A lot of people get themselves into. Into problems is what you. You try to solve a messaging problem by, like, throwing new offers on top of it or just trying to, you know, like I said, rebrand your way out of it. That in and of itself is not going to fix your messaging problem. Okay, so if you have a messaging problem, you're. What you're dealing with is a lack of interest. You might have eyeballs, but you also need interest. You need the people behind those eyeballs to be like, holy moly, that's exactly what I've been dealing with. Or, oh, yeah, like I really resonate with that. Or yes, that is the solution that I want. Or that's the thing that I want to learn about. That is interest. That is messaging. Okay, so we have eyeballs and interest. And the third thing is conversion. Okay? So when you have conversion problems, what you have at your core is a sales problem. So in this case, people are seeing you. You've got the eyeballs. People care. They're, you know, you're kind of getting some inquiries. You are hearing from people. You're maybe even in sales environments, like you're doing sales calls, but people are not saying yes, okay? That's how you know you need to be get better at converting. You have a sales problem. All right, so eyeballs, interest, and conversion. These three things address our three big gaps. Visibility, messaging, and sales. Those are the three gaps that again, really can serve as this, like, universal diagnostic tool where you can really ask yourself, where is my deficit? You might be thinking, I need help with all three of these. That's totally fine. But typically for my clients, what I like to do is we pick off our lowest hanging fruit first. Right? If you think you have all three of these as a problem will probably have, you start with visibility. Visibility is a great place to begin because you can start right away. You just have to start getting out there more. And as I mentioned, over the next three episodes, I'm going to help you identify which of these gaps is keeping you stuck. And we'll also talk about the first steps that you need to take in order to fix it. So go on to these next three episodes in my mini series, you can just. I wanted to drop these episodes all together so that you can just binge them one after another. And in order to really bring to the surface which one of these gaps has given you a hard time. How is it keeping you stuck? Where is it keeping you stuck? And like I said, I will offer some initial steps to help you fix it. Sold out Group programs. My Mastermind is opening on Monday, November 3rd and you can learn so much more about these topics that I'm sharing in my upcoming workshop which is also happening on November 3rd. It's called double your launch. Now to be honest, this miniseries is all inspired from not only sold out group programs, but from the training that I'm teaching on November 3rd. We're going much deeper into these concepts, but I wanted to give you a preview to really prime you for the advanced, because it's going to be advanced, these advanced strategies that we're going to get into on the workshop. I want you walking in with an idea of what we're going to talk about. So that's what this mini mini series is all about. Now I think that this, if you're listening to this in real time, then I want you to know that I think this round of the sold out group programs Mastermind is such an amazing time to join because when you make the decision this November to work with me, you are going to get to work with me through the entirety of 2026. So you get to just go ahead and lock down your business coaching decision right now for all of 2026. And we are going to spend the next year identifying your specific gap, building your audience, clarifying your message, and most importantly, refining your sales rhythm with a repeatable sales system so that your group programs, whether you already have one or you want to build one in the future, but they will fill again and again. This is your year long support system to stop patchworking your business and finally have that repeatable, sustainable sell out every time process. So I cannot wait to see you at my upcoming training, double your launch and I will see you in the next episode of this series.