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Foreign welcome to the Courage and Clarity podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. All right, friends, welcome to part two of my three gaps mini series. This is episode number two. We are talking about the eyeball problem. Okay. This is gonna be all about when you're creating, but no one's watching. You're creating, you're putting stuff out there and you feel like you're shouting into the void. You feel like nobody's paying attention. Or maybe just the same people over and over again are paying attention. Right? We're gonna talk all about how to address the eyeball problem. If you didn't catch the episode right before this one, I kicked off what is going to be my four part miniseries which is all about the three gaps that are keeping you from session selling out. So go back and hear that episode. It really helps set us up for the remaining three episodes in the series. This entire miniseries is brought to you by sold out group programs, which is my 12 month mastermind. I'm going to be telling you a little bit more about it as we go, but at the time of this recording, I am opening up enrollment for the Mastermind on Monday, November 3rd during my advanced sales training which is called double your launch. And during that training I am going to show you how to yes, double your launch, double your sales goals and then some without having to work more than you're working right now. In fact, you're going to be able to achieve that with just 20 hours a week. Okay? So I'd love to see you there. Make sure you're signed up. You can go to my any, anywhere, anywhere you'll be able to find it. Instagram, Steph crowder.com workshop in my emails. Just make sure you come. It's at noon eastern time on Monday. I'd love to see you there. So in this episode we are talking about diagnosing your visibility issues. Visibility is such a huge piece of selling out any offer. And I think it's the most underrated. I genuinely think it is the most underrated. Being highly visible can solve so many of your problems. Like so many. I have had clients come into sold out group programs and the only thing we change is their visibility and they're able to. I'm not kidding. I have real examples of this 5x their results. Sometimes it really is not that deep and it really is not as complicated as you're making it. You might have great messaging, you might have an amazing offer that is proven and validated, but if people aren't seeing it, there is just no way that you're going to be able to be successful. So inside of sold out group programs, we focus so much on a visibility strategy to help you become consistent and repeatable and most importantly, seen. Okay, so that's what we're going to cover in today's episode. I'm going to kind of just give you some things to think about to help you solve this problem of not enough eyeballs. Right? Because if you're showing up constantly and consistently. Sometimes I talk to people where they're like, I am showing up. I'm making podcasts, I'm creating social media content, I'm sending emails and my numbers are just barely moving. Right? The answer to this might not be that you need better content. Sometimes people, often people are like, my content just might. Must not be that good. I'm not, not that compelling. Maybe I'm not good. Like, then you start to spiral and you're like, I'm not cut out for this. I don't know what I'm doing. When really, what if you just need more eyeballs? What if you're just not getting in front of people? What if that's the only thing that's gone wrong? So if you are encountering low reach with your content, low engagement, and you feel like you're on an endless content treadmill, that's how you know that this is your problem. Okay? Especially if I asked you about how you've been growing lately and you tell me that there's really been no growth, no one new is coming into your world, you're not making new connections and you have a stagnant list and audience. Okay, that is. Those are the telltale signs that we just have an eyeball problem. You need more eyeballs. They need to be able. It's a weird sentence to say, especially, I'm recording this a couple days before Halloween. You need more eyeballs. But, but really at a, at the end of the day. And at a certain point, sales really is a numbers game. And a lot of times people don't want to hear that. But I'll tell you that, you know, a lot of times people just don't want to hear that. This is one of the things I'm going to be teaching you in just a moment. But it's true. If people aren't seeing you, it doesn't matter how strong your content is. If the numbers aren't there, you're just not going to be able to hit your goals. Which is why a lot of times I like my clients to start by addressing their visibility problems. Because I watch people work double time and triple time on their messaging and on sounding really compelling. And even in their sales, they're like really trying to sell, but it's kind of like it's making you work 10 times harder where it would be like, literally it would feel like downhill skiing if you had more people paying attention. Like, what if that's the only thing that needs to change? And for a lot of people, that's the case. Right? So let's talk about three things that are currently preventing you from getting more eyeballs. Because you're probably like, okay, great, I want to do that. How do I do that? But let's talk about three things that are preventing you from getting more eyeballs. And first of all, if you feel like this is your problem, I really want to see you at my upcoming training double your launch. It's on November 3rd. I'm getting into strategies that will help you with this that I can't share on a podcast because I need to show you. I need to show you my stuff. All right? And all of this is inside the sold out group programs mastermind. So that is where we really go deep. I have entire frameworks that will help you with this, entire systems for increasing your visibility. So for today, I want to help you uncover what is preventing you from getting more eyeballs so you can start to troubleshoot it. Okay? Number one is you are not intentionally getting outside the small pool that you've been swimming in. Okay? Even if you've been successful in that pool, maybe your pool's not even that small, right? You still are just swimming around and around and around in the same pool. And I know I have experience with this. You can go really far with that pool that you have. I've seen it. I have seen some of my clients just rain out that pool. And I think that's an amazing thing. But at a certain point, you have to Keep adding more water. I see this like a fountain. You know how a fountain works, right? It draws the water and it takes it to the top and it dumps it back in, right? At a certain point, you have to keep adding more water to the top, or that fountain is going to run dry. You won't be able to keep that fountain flowing. The first time I ever thought of this is when I actually had, like, a water feature at my house, like a. Literally a fountain. And I thought it was enough to just, like, put water in that fountain. And because you might be thinking to yourself, well, yeah, it just, like, pulls the water and it puts it back in the top, right? This is what we do when we're not intentionally growing our pool. But, you know what you didn't account for in that model is when it all dissipates and evaporates into the air. And my fountain kept running dry at my house, and I was like, what is the deal with this? And I was like, oh, I didn't know that. I had to keep periodically adding more water to the top of the fountain to keep it flowing. And a lot of you are looking. You're just. This is just falling off of your radar, plain and simple. You don't have a system for intentionally adding more water. You're really busy. You're serving your clients. You're making content. You're doing all the things. You're like, steph, where am I supposed to be finding time to get in front of more people? So we're gonna address that. But you need to just confront the fact that you are not intentionally getting outside that pool. If you're not doing collaborations with other people, if you're not doing intentional lead generation, if you're not growing in a meaningful way, you are just swimming around and around in the same pool. And even a big pool, you're eventually going to cover every square inch of that pool, and it's time to add more. Okay, so that's number one. Number two is plain and simple. You're just not popping up enough for people. So maybe they're following you on any number of platforms, and you are just not coming up in their feed, right? You're just not popping up. You're not top of mind. And this is where I think this is definitely an unpopular opinion. My clients know this, and I'm always telling them. I'm always telling them. Nobody wants to hear me say this, but quality and quantity. Let's think about that. Everybody likes to talk about quality. I know y' all love to make thought pieces. And you want to be an expert in your industry, and you want to say the smartest things and the most helpful things and the biggest value, adding things. And I love that about you, and I think you should do that. But you know what's super underrated is our good friend quantity. Okay? Quantity is just showing up. It doesn't even have to be that great. Sometimes it does. I mean, let me rephrase that. You can reuse and recycle and repurpose great ideas that you had a while ago. It doesn't always have to be new and cutting edge and different all of the time. Now, that might be a little bit different than what I've been saying on the podcast. If you've been listening recently, I actually do think you need both. I think being new and different and exciting and interesting and shaking things up is going to become increasingly important in 2026. But don't throw out my good friend quantity. Right? Quantity just means, like, are you making sure, for example, in, like, on Instagram, Are you making sure that you're showing up on stories every day, even with just a couple things to say? Are you even putting yourself in a place where you're popping up for people? I was coaching a client today who asked me, can I just send my newsletter twice a week? Can I just send an email to my. I'm sorry, twice a month? Can I just email people twice a month? And it's like, you can, but think about how many emails you get. Do you all get the number of emails I get? I have a feeling that you do. It is a absolute avalanche in there. And sometimes you just need to think about being top of mind and reminding people that you exist. Okay? And an easy way that you can do that is repeat your clear hooks. Repeat your clear hooks. What does that look like? It looks like ownable phrases. What I mean by that is phrases that you are known for. Do y' all notice how much I repeat terms like repeatable sales process and repeatable sales system and sustainable selling? These are. I'm doing it on purpose, okay? It's not an accident. There are a number of things that I am known for, and I repeat those things to help that stick in my people's brains? Okay? You need to have ownable phrases, and you also need to have consistent positioning. Consistent positioning looks like not just saying it once, but saying it enough times to be noticed, to be remembered, and to be relevant. So I want you to consider that you might just not be popping up enough for people. That's Number two. Number three is something I've been thinking about a lot lately. I've been talking to you all about. It is you're not electrifying your audience and you're not making yourself unmissable. Let me say that again. You're not electrifying your audience, you're not making yourself unmissable. And you might be thinking, that sounds really hard. I don't know how to do that. I'm bored. Right. It's actually does not have to be that hard at all. You need to learn how to launch intentionally to reawaken your ecosystem. They just need to be woken up and inside the sold out group programs Mastermind, we use my Buzz blitz process to teach you exactly, exactly how to do this. We provide every single step, we provide every email, the calendar, the psychology, everything you need to know from end to end to think about reawakening your ecosystem. But that's what you really need to be focused on is how do you be magnetic, how do you be electric, how do you make yourself truly unmissable? That's what visibility work is really about. Because here's the, here's the deal. You don't even necessarily. It might not be helpful to say to yourself, I have a visibility problem. Okay, this is a little edgy. Are you ready for this? I don't know if you're ready. You don't have a visibility problem. You have an invisibility habit. Okay. And what I mean by that is you have just made being invisible a habit. Right? Said another way, you are not in the habit of being visible. If I asked you like, what's your visibility habit? What would your answer be? For most people, it's like I send an email. When I remember to do so, I post on social media once in a while or my personal favorite, I go through a big sales promotion, I do a big launch, and then I ghost everybody until it's time for me to sell again. If you resonate with that, you have an invisibility habit. And that's what you need to address through visibility work inside sold out group programs. We fit fix the eyeball problem very quickly. I help you to build a real growth rhythm through launches, through collaborations and systems that expand your audience all year long. All right, so doors are opening on November 3rd, and if you join now, you get to work with me all through 2026 to build visibility. That's actually going to convert for you. So we're not even going to just work on being seen. The next step is to be sought after and that is what we teach inside the Mastermind. Opening up very soon. All right. I cannot wait to see you in part three of the Three Gaps miniseries. Head over to that episode. It's waiting for you right now. I'll see you there.