Courage & Clarity Podcast with Steph Crowder
Episode 162: Double Your Launch: Webinar Replay
Release Date: November 3, 2025

Overview

This high-energy episode is a replay of Steph Crowder’s training, "Double Your Launch," where she delivers her proven playbook for achieving your biggest sales yet—without doubling your work hours. Geared towards entrepreneurs who want consistent client inflow and a sustainable, scalable business, Steph shares her signature frameworks (Buzz Blitz, the Launch Triangle, and more) and explains how her clients, across diverse niches, have applied these strategies to break through plateaus and fully book their group programs.

The episode expertly weaves together Steph’s personal story of burnout and comeback, actionable sales psychology insights, and real-world case studies. Woven through the session is her call to action for listeners to join her flagship mastermind, Sold Out Group Programs (SOGP)—and an invitation to a panel with mastermind clients who have put her teachings to the test.

Main Topics & Discussion Points

1. Why Doubling Your Results DOES NOT Mean Doubling Your Time

• Steph debunks the pervasive myth that scaling sales requires more time or new offers:

  “You are not going to have to create a new offer…You are not going to have to chase followers or trends.” (05:00)

• Promise: If you’re working 20 hours a week, you can double your launch—without burnout.
• Relief for busy entrepreneurs:

  “We’re going to talk about what to do instead. It’s going to have nothing to do with time, which I know is a huge relief for a lot of you.” (07:10)

2. Key Mindset Trap Hindering Bigger Launches

• Common fears and misconceptions:

  • To double sales, you think you must double hours (burnout).
  • Belief that bigger results mean more work, more followers, or new offers.

• Emotional reality check:

  • Drained by promotion; prefer client results over self-promotion.
  • Visibility feels exhausting, especially with social platforms that feel discouraging.
  • You compare yourself, tinker with your offers, but results plateau.

• Steph’s reframing:

  “Here’s the key that’s gonna unlock this whole thing. You’ve been just playing the wrong game…The key to doubling is not working harder. It’s scaling what already works. It’s about scaling your genius, not your time.” (24:45)

3. Personal Story: From Burnout to Sustainable Scaling

• Steph’s background: Corporate sales director ⇒ entrepreneur with $1M+ in revenue.
• Reality of success:
  • Hit six-figure launches but hit an earning ceiling and serious burnout (“scaling scaries”).
  • Quit her business for a year for a “safe” job, but the entrepreneurial urge returned.
• Critical insight:

  “I stopped playing the game of trying to create more time. What if time is not the most precious resource? My ideas and my brilliance…that is the most important resource.” (35:00)

• Result: Rebuilt business in fewer hours, reached new income highs, and found greater life satisfaction.

4. The Launch Triangle: Three Strategies to Double Your Brilliance

a) More Eyeballs (Visibility System):

• People have to see your brilliance for it to pay off.
• 88 touch points:

  “There is new marketing data that tells us that our consumers need an average of 88 touch points with us and our offer in order to even think about making a buying decision.” (58:00)

• The Buzz Blitz Framework:
  • A strategic, rhythmic 5–6 week process focused on waitlists, event announcements, rallying registrations, early offer education, and a focused sales push.
• Results Example: Clients like Renee 5X’d her launch using Buzz Blitz (from 3 to 15 enrollments without a new offer, in her busiest season).

b) More Demand (Magnetic Messaging):

• Not just clarity—be bold, magnetic, and memorable.
• BLAST Method:
  • Craft messages that are Bold, use real Language, are Attention grabbing, Surprising, and Targeted.
  • Avoid ChatGPT-generated blandness; instead, use real client words.
• Results Example: Melody revived a stalled group program to overflowing and added 100 clients to a new offer by rewriting bland emails using the BLAST method.

c) More Sales (Sales Process Mastery):

• Sell with confidence, not awkwardness or pressure.
• Sales Cookbook Flywheel:
  1. Turn strangers into leads (via Buzz Blitz visibility)
  2. Leads into prospects (connection/trust)
  3. Prospects into clients (service-first sales conversations)
  4. Clients into raving fans (testimonials, social proof to restart the cycle)
• Focus: Stop leaving easy sales on the table by skillfully guiding people through every stage of the journey.
• Results Example: Brian grew from 1 to 7 clients in months, hitting his quarterly goal early by mastering sales calls and follow-up.

5. Why the Launch Triangle Works and Common Pitfalls

• You need all 3:
  • Focusing only on visibility, demand, or sales leads to imbalance, stalled launches, and unpredictability.
  • Steph analogizes:

    “It’s like a triangle balancing on the end of a pencil…if you tip in any one direction, it’s going to fall right off.” (01:43:26)

• Common traps and solutions:
  • Strategy hopping → solved by commitment
  • Inconsistency → solved by clarity (focus on daily MMAs: money-making activities)
  • Isolation → solved by advising (get expert, not DIY, support)

Notable Quotes & Memorable Moments

• On the entrepreneurial urge:

  “The entrepreneurial nudge—it won’t go away. I tried. Almost exactly a year later… I just knew I was meant to do more.” (40:10)

• On playing a bigger game:

  “Do not believe the lie that peace will be found when you make yourself smaller. I checked. Promise. That’s not it.” (45:55)

• On what really hurts:

  “Selling is uncomfortable. Learning how to be out there is uncomfortable. But nothing is harder than not being able to pay my bills…That’s truly the harder path.” (50:25)

• On visibility challenges:

  “Most people in your audience have no idea that you’re even selling something. That’s just not how marketing works, especially in 2025.” (58:30)

• On bland messaging:

  “You could use ChatGPT for lots of other things, not your messaging. Your messaging needs to come from the real brains and the real words of actual people in order for it to magnetize them.” (01:14:40)

• On overcoming 'scaling scaries':

  “It’s not if I make a mistake publicly. It’s when. I am a human being, but I also have the tools to make things right.” (38:10)

Timestamps for Key Segments

| Timestamp | Topic / Quote | |------------|--------| | 00:00 | Introduction, episode premise: double your launch without more hours | | 07:00 | Overview of the day’s agenda | | 24:45 | “It’s about scaling your genius, not your time…” | | 35:00 | Steph’s burnout and “scaling scaries”—what changed | | 45:55 | “Do not believe the lie that peace will be found when you make yourself smaller…” | | 50:25 | On “choosing your hard”—better to be uncomfortable and selling than unable to pay bills | | 58:00 | “88 touch points”—modern marketing data and the visibility system | | 01:05:25 | Buzz Blitz explained, five-week launch rhythm for consistent results | | 01:07:40 | Case study (Renee): from 3 to 15 clients using Buzz Blitz | | 01:14:40 | “Please stop writing with ChatGPT…”: The power of authentic, magnetic messaging | | 01:18:30 | Case study (Melody): relaunching and overfilling programs by transforming messaging | | 01:24:05 | The Sales Cookbook: flywheel from stranger to raving fan | | 01:27:35 | Case study (Brian): 1 to 7 clients by following the sales process (hits Q4 goal early) | | 01:43:26 | “Launch Triangle” analogy—balancing all three parts for unstoppable launches | | 01:51:13 | Three scaling traps and how SOGP’s system solves them | | 02:03:39 | SOGP curriculum, templates, and behind-the-scenes program features | | 02:27:20 | Community, support, and Steph’s new “Hey Steph” AI sales coach | | 02:35:13 | Panel intro and call to action: apply to SOGP, bonus offer ends Wednesday |

Episode Structure

• Opening & Audience Welcome (00:00–07:00)
  • Setting expectations for the training: double your launch, no added time.
• Steph’s Story & Main Mindset Lessons (07:00–50:00)
  • Burnout, quitting, and sustainable scaling secrets.
• Deep-Dive: The Launch Triangle (50:00–01:43:00)
  • Detailed explanation of strategies: Visibility (Buzz Blitz), Demand (BLAST Magnetic Messaging), Sales Process (Sales Cookbook).
  • Real client case studies interspersed.
• Mastermind Invitation + Behind-the-Scenes (01:43:00–end)
  • Mastermind features, support systems, curriculum, and applications.
  • Community aspects: coaching calls, real-time feedback, and Steph’s custom AI sales bot.
  • Prepping for live panel with client stories (not included in this replay).

For Listeners: Why This Episode Matters

• Actionable: Gives you a repeatable system—Buzz Blitz, BLAST Method, Sales Flywheel—that’s been rigorously tested across industries.
• Relatable: Addresses the emotional truths of entrepreneurship—burnout, fear, and the desire for impact and sanity.
• Inspiring: Shows that you can scale and create a solid business even with limited hours, so long as your brilliance—not your time—is duplicated.
• Clear Path Forward: For those interested, Steph offers a grounded, high-touch community for ongoing learning and real results.

Listen for Steph’s high-energy, no-BS tone, a dash of tough love, and a strong belief that “less is not the answer”—your next level comes from boldness, visibility, and evolving your sales approach.