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Foreign.
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Welcome to the Courage and Clarity podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Okay. All right. So we are going to kick off our client panel, so let me also review. I have some questions here. So if you all have questions and you are curious, you want to your questions answered while we're here with my client panel, please go ahead and type those in the Q and A. I will read those off and make sure that you get your questions answered. So at any point in the next. We're just going to do a client panel for about the next 30 minutes where you can hear from my clients and we will answer all the. I have some questions prepared for them, but I also would love to know what questions you all have.
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Okay, cool.
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Just a quick intro of who you are and what your business is. And then I'm probably just going to kind of like, I have some questions prepared that I will just sort of put out there. And then I'll let you guys kind of raise your hand and tell me, like, when a question sort of speaks to you, we can take multiple answers, but we'll just.
C
Yeah.
B
Answer this as a panel. So let's kick off our introductions. Melody, I'll start with you.
A
Hey, everyone. I am Melody Wilding. I am a career and leadership coach. I've written two books and I have been following Steph since probably, I want to say, 2018 or earlier. And I've been in SOGP, I think, a year and a half now and am renewing for the next year. So I'm just thrilled to be here with you. And I cannot recommend it enough. That's. That's the first thing I'll say.
B
Amazing. Okay. Melinda, how about you?
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Hi, I'm Melinda Nelsonhurst. I am an Egyptologist, and for those who aren't familiar with that, that means I am an academic who specializes in the study of ancient Egypt. I have a PhD in the and nowadays I spend most of my time teaching people outside of the university how to read hieroglyphs. And Steph has been absolutely instrumental in that. I've actually, I've followed Steph probably about as long as Melody from what she was saying and started maybe even a little longer because I actually first started working with Stuff in 2018 and we've worked sort of on and off together for a little while and now pretty consistently in sogp. And I'm excited to continue also like Melody and keep building on my programs.
B
Amazing. I love it. Real quick question that I just want to answer that's come in through the Q and A some Tracy you had asked and this is a great question so I make sure I get this one. Is it possible to start with the payment plan and then pay off the balance at any time? Yes, it is possible to do that. If you want to start with the payment plan and then pay off the balance sooner or later we can absolutely. You can totally do that. So if you also want to reach out about that, if that resonates with anybody, you can reach out to hello@stephcrowder.com and we can talk about the details for that. But as long as I would say as long as you pay off your balance in the first six months, we can honor the pay in full price if that makes sense. Okay, cool. Okay, let me go to Michael.
D
Thanks, Steph. So I'm Michael Kilkelly. I'm trained as an architect and I teach other architects, engineers how to create their own plugins for software called Revit. And it's common software that's used in the industry. So I teach them how to get better at it and create their own tools. I've been following Steph since the Fizzle days, so for a while and followed her in in her transition into her own business. And I've been at sold out group programs for I think about a year and a half. I just signed up for another year and it was really a no brainer. I was like, you know, here Steph, take my money, I'm going to do it. And it's been a really great experience for me. Again, my, my subject is more technical, but I found it to be like what Steph teaches and the benefits I get from the program are universal regardless of what, what you're, what you're teaching and what your program is.
B
Yeah, that's such a good point. That was one of the reasons I was excited to invite each of you to this panel. You all, if you haven't already picked up on this Everyone is in a very different niche, and I'll let Caitlin introduce herself, too, but the. Like, I feel like these subject matters could not be more different. But what is really uniting of these folks is everyone here has doubled a launch or doubled their results at least probably multiple times over inside of the program. And so I think it's really cool that we have different topics and are able to leverage the same tools. Okay, Caitlin, how about you?
E
That was going to be my point, Melinda, when she was describing, like, what that even is, I didn't know coming into the group as well, and I feel like not only have I learned about everyone's subject matter because it's so interesting, but I appreciate being in a space that isn't just full of coaches. I love coaches. I am a coach. But so many programs were just me being surrounded with people who do the same thing as me. And I think I'm often most inspired and take so many learnings from the people in the group who are doing something completely different from what I offer. So that was just my follow on to that. But. Hi, everyone. I'm Caitlin Denning. I'm a life and executive coach for working moms. So professional women who are managing careers and also families.
B
Love it. So cool. Okay, so I think I'd like to start by admitting this is a question that I. I think it would be nice to hear from each of you on this. And so you guys, you can just, like, raise your hand or something if you feel like you have an answer. I want to talk about Buzz Blitz, because Buzz Blitz is, you know, something we touched on during, pretty significantly during today's training. And it's something I always talk about. It's something I'm kind of known for, and a lot of people are really curious about it. I think they like the idea, of course, of having that repeatable sales system. They're probably curious, like, what is this calendar? What are these emails? Like, is it really going to help me get where I want to be? I would love to hear just whatever comes to mind for each of you. Has used Buzz Blitz in your businesses multiple times for some of you. And so what, like, what's your experience been with creating this repeatable sales process for yourself, Melinda?
C
I. I'll go with that because I. I might be the first to have used it in this group. Yeah, I don't know, because I first used Buzz Blitz when it was new, when Steph had her program she was talking about. That was back in 2021. I was in that program and up until that point, I had only done some sort of like really small group stuff before that started with three people the first time. The most I ever had in that particular program was 8. And then I decided after doing that for I guess about two years at that point, and I was doing that on the side with, with my main job, that I wanted to launch a course. And so I did that while I was working with Stefan, that Mastermind, which is sort of the precursor to this one. And Buzz Blitz was pretty new at that point. But I took Buzz Blitz and that's how I promoted my course. I didn't even do the full Buzz Blitz, I have to admit. I did not do any kind of live sales event. I didn't do any live anything. I did emails and use the Buzz Blitz formula for that. And I thought maybe if it went really well, I might get like 20 people in the course. Although I had in the back of the mind, my mind like this dream number of like 50. And I ended up just during the waitlist period with 50.
B
I remember that, yes.
C
And then I kind of just coasted after that. I have to be honest, I didn't put as much once. I already hit that. I didn't do as much with the rain open cart because I was like.
B
I already got 50.
C
So I ended up with 60 and the end of that. So that, you know, that was just sort of my first use of Buzz Blitz since then. And Steph has evolved Buzz Blitz over time too. So I use sort of more of an updated version of that now and I continue to use it for every launch. I now have in addition to that program, which is like an introductory program that does involve some coaching for me, but it's a little bit more self study than the second program that I added, which is more of a Mastermind style, kind of like sogp, but for hieroglyphs. And I now have those two programs that I alternate through launching. I noticed, I know you'll talk about this later, but I noticed somebody had a question about when you said talk about launching multiple times a year, like are you launching new programs or what? And at this point, no, I've had that one program since 2021 and I have this other program now for a little over two years. And when I do launch four times a year or so, but I just launched those two programs, I'm not adding in like new stuff continually. And one of the things I've found really helpful with Buzz Blitz, as Steph knows, we all have life happen from time to time. I kind of feel like maybe it's just because I have my own personal spotlight on myself, but I kind of feel like life happens a bit more often for me.
B
So this year, it's been one of those years for you, for sure. I think that would be totally fair to say. Yeah.
C
And one of the things I love is, because I have been doing Buzzwords for a while, is I have a lot of things built out from that, from doing it so many times. And I am always tweaking and doing new stuff. And, like, I do do webinars now for some launches, for example. Not all of them, though. And now I'm able to rely on what I've been doing already. And I have, like, stuff like to say, like a repeatable sales system. And so when I do have, you know, the proverbial stuff hits the fan and I'm in the middle of a launch, for example, I. It's, you know, of course, it's always stressful when something happens, but I have that to fall back on where I don't have to feel like, oh, my God, I can't finish this launch. I can't do this. And I've had that happen just a couple of times in succession right now this year. So whether it's like, you know, a personal illness or a family member with something or like, moving or things that happen, you know, unexpectedly like that, it's really helped me through all of those kinds of things, too.
B
I think that's such a good point. I'm really glad you brought that up. And when you were saying it, some people might be listening. We're gonna put this on the podcast. So some people might be listening. So for those who are listening, you didn't see everyone on this panel nodding their head on that one, where Buzz Blitz is one of those really cool things where the more you do it, the more you build on it. Right? So it's like when you go to launch, and it was a really great question that you addressed from the Q and A, which is like, are we doing a new offer or a new product for every launch? Absolutely not. We really like to double down on what has already worked. And when you go to launch again, you're not starting from scratch. In fact, you're able to draw from this. Like, for me, when I do a buzz blitz, I have a literal library of messages and emails and things that I can pull into a launch. And for example, for me, I'm going to be doing some of, you might know me for my, like, semi, semi famous year on the Wall training. I have some travel coming up and I am literally going to be able to just hand this to my assistant Lacy and be like, hey, execute a buzz blitz for me. Like, take these emails that I've done in previous rotations and just get it out there so that I can just show up to my, to my training. So that's really what, what buzz blitz can, can provide it. It really does help you. That's what we mean when we say repeatable sales system. You're not just constantly reinventing the wheel. Okay, Michael, what have you got?
D
So I was, I've been doing online courses for a while. I think I did my first one in 2014 and just doing, over the years, just, you know, trying different things and I've done a lot of different launch methodologies and in my, my current offer, my current program, you know, it started out great. I, I had a couple of good launches. Then I noticed it start to taper off.
C
Yep.
D
And I was thinking maybe, you know, the. I've, I've saturated my market. There's no more people. And that's what brought me into sold out group programs. And then we did, we went through the buzz blitz and like, I was right back at my numbers for where I'd been when I first launched the program. And what was nice is because I was, I was thinking like, oh, I just need to come out. I need to do something new. I need a new, a new course. I need a new program. And it wasn't that I just needed a new system as far as getting, you know, doing my, my launches. And the one thing when I was reading through buzz blitz the first time, I remember looking like, oh man, this is going to take five weeks. And then I realized like the VIP program, the VIP part of that just blew my mind because I had never thought to do that. And what's great is you, you can gauge interest early on and then you can generate sales at the front end. And that was like super helpful to motivate me through the process, but to also, you know, just, just get some early success and then, then I continue on. So that, that's been really helpful. And I think the point too, that it's really my emails now, I think I've done three buzz blitz and each time there's a little bit of tweaks, but sort of the foundation has stayed the same. And it's. What's nice is that you can kind of pick and choose what you want to change or how you want to, how you want to sort of mix it up a little bit and make it interesting. I know, Steph, we've had some conversations in coaching about, like, what do you do to make it fun this time around? And so you have that. That freedom and that flexibility. It doesn't have to be. It's not mechanical. Like, you're doing it over and over. And the last point is that just launch. I don't know. I think everybody here probably feels similarly, but launching can be really emotional. Like, you're up and down and, like, what's going on? This is terrible. And what's great, though, is to have a community that you can. You can, like, talk to about that. And, like, is anybody else seeing this? Like, what happened? I think my last launch, I didn't really get much. I got a few. A little bit of interest in the vip and then everybody waited till. Till the end, and it's just different each time. But it's nice to have a sounding board because there are times where you're like, I don't know, like, what's going on? Maybe this is it. And then we can coach through that. So that's been really, really helpful.
B
Yeah, I love that. Thank you for sharing that. I. I have. Well, first of all, before I move on, Caitlin, Melody, do either of you want to comment on Buzz Blitz before I ask maybe, like a more targeted question to one of you? No. Okay, cool. I'll take it in a different direction then. So, Caitlin, this one is for you specifically. I want to ask you, some of the people who are here or listening to this or watching this replay are not yet in a place where they have a group program and. Or maybe they've had one in the past. I'm not really sure. Like, they're doing one on one now. You are a client who, in your podcast interview together, I think what we had said is you did it by the book, right? And by the book means we. When you first came into sogp, we focused on getting you booked out on your one on one offer to really create, like, financial safety and sustainability. And then we added Buzz Blitz to the mix to start to create and set scale a group program. Now, we've recently had a conversation about now taking that to the next level. So what would you like to share about that journey? Because there are probably some people who are like, what about one on one? I don't know if I want to do a group. We help a lot of people in the one on one stage, and I actually believe the one on one stage is part of the path to a group program for most people. Not for everybody, but for most people. So what has that experience been like?
E
Yeah, I, I remember so much about this journey. So I didn't say earlier on, I've been similar to everyone here on the panel. About a year and a half in the group and joining for another year. And I had tried a group before joining the Mastermind. It went okay, but the last one that I tried to launch, I don't think, I think I had one person sign up and I didn't end up running it. So I wasn't, I was a little nervous coming in because I thought, I don't, I don't know that I really want group. And also I was feeling a little bit panicked because my one on one was not what I was used to. I had kind of gone into what we call a client drought. And so I decided to join anyway and, and I'm so glad that I did because so many of the trainings that you mentioned here today, you know, the sales call training and, and other things that you have available for us in the curriculum, really helped me over the first six months, sell out and become overbooked really for my one on one. And there are a good number of us in the group that are one on one service providers. We love that. That's our bread and butter. It's just a place where I think, I will never say never or always, always, but I will probably always offer some version of that. And so then it was so fun to be able to watch people like Melody and Melinda and Michael go through a buzz blitz. I had a little bit of FOMO at times, like, oh, should I be doing this? But you reassured me like, no, let's stabilize with one on one. It was great because I got familiar with the framework. I got to see all of them like hit the pavement and be like, what is happening? This isn't what I thought. And it just normalized so much of that for me. So that then when I was ready to start to think about what, what does a small group look like for me, I already had that, you know, perspective on it. And then from there I, I soft launched, kind of beta, launched a small group just to learn. I loved the approach that you coached me through on how I could just use that as a learning opportunity. Right. It's the foundation to help me build my future group. And I've now launched that two additional times, each time exceeding my expectations for what I was looking for. And, um, I had a bonus one on one session that I just used last week. With Steph from, from joining early to the last round of the Mastermind. And yeah, now we're mapping out a year, next year. That is just blowing my mind on what could be possible.
B
Yeah, I love it. So fun. Yeah, I, I kind of forgot that detail that it was like client drought when you came in and we were able, able to get to you to a point where you were booked and then so booked with a wait list which if anyone is listening or catching the replay. And that's kind of your situation where you'd like to start with that. We have. I, I shared Brian Murphy's story earlier in the training today too. Very, very similar story as well. I have seen that a few of you have joined us. And so if you are here and you jumped on a little late, welcome. We are happy to take questions in the Q A. You can just go to the bottom of your zoom panel and hit that Q A box. If you would like to ask a question, it can be a question aimed at these guys. It can be for me, we will make sure that we answer. It can be about the program or really anything. This is your time to kind of get questions answered by people who have, who have done the thing. So please feel free to put questions in the Q and A box. Okay, Melody, this next one is for you. I would love to hear one of my. I mean, there have been so many, like, I, I, there have been like, I could never possibly count all my favorite moments from the Mastermind this year. There have been some just like high highs and. But one of them, I think everybody here would agree, would be when you launched. Speak like a senior leader. Please tell us a little bit about that experience because I think a lot of us were living vicariously where it was like this thing was kind of a rocket ship. So tell us about it.
A
It was. It was. So my second book came out in March and I had this fuzzy idea. My gut was telling me I needed a program associated with that book. And I just kind of put it.
B
Off and put it off and put it off.
A
And a little, like Michael was saying, my signature program at the time, I had been for a few years. And I came on your podcast and I had talked about how after the pandemic, I would say maybe 2022, that program was on a rocket ship for a while. And then things came to a screeching halt. And through going through so GP the first time, we really were able to get that back up to where I was filling those launches. We were able to have overflow launches for that program. But still, I was starting to notice that what people were asking for was changing. And I used a bit of your personal outreach process to kind of conceptualize this new program called Speak Like a senior Leader. And I put it out there scrappy, just with a Google Doc. And it, it literally did take off like a rocket ship, similar to Melinda's story. I think I had a goal of. I was hoping to enroll maybe 25 or 35 people. And I did a very early bird launch and I got 50 in that one launch. And then I raised the price and then got 50 more people. So we ended up with, I think at the end it was about 103 people. In this first inaugural round of the program, I was in total disbelief. But I do credit so much of it to learning how to refine my messaging and positioning. My emails have just been night and day since joining sogp. You know, before I would send emails that were very basic, that are like, here are the details about the program, join the program. And now I really have it just all clicks now where I can speak to people's pain points and I can tell stories and I feel like just my ability to engage with my audience and, and speak to the emotional needs they have, but also the hopes and dreams they have without doing, like, manipulative marketing. I mean, it's just I was this, this morning I was writing emails for a webinar leading up to Speak Like a Senior Leader. And because of a lot of the frameworks you've taught us and just all the different stuffisms, the ideas for those emails poured out of me in like 15 minutes. I had all 15 ideas for all 15 emails mapped out and I think I finished all of them. I would say it took me about maybe three hours, but I'm a perfectionist, especially when it comes to writing. But 16 emails in three hours, you know, that used to take me days or I would hire a copywriter for $5,000. And now being able to do it myself. So you can hear, just the process has been so much more fun and satisfying. I feel like I'm back in my business instead of going through the motions and then obviously the results, I mean, that launch was just bananas.
B
So, yeah, I love it. I agree about your emails and this is the case for everyone on this panel. But I did share, of course, when I was sharing about the program that you all get to submit things and I review them and, you know, for those of you, the four of you who've been here for a while, when I Read your emails. I have to kind of go to the next level. I'm like, man, these people are really getting it. Like, you guys are really good at writing emails at this point. And I can see so much improvement from when it's very common to first come in and be like, well, here's a little bit about the program versus we talked about in the training earlier. These, like, bold, different, unique messages that really do speak to people. So I think that's amazing. One thing, maybe this is like a quick one. If we could hit this one. You know, we have maybe just about 10 more minutes. So for those of you who are still here, if you've got a question, definitely pop in the Q and A. I would love, again, sort of a rapid fire. Something that I know for me, when I'm shopping for a program like this, like, I want to be in a Mastermind. I want to know that I'm going to be like, let's just, let's just call a spade a spade. It's like, is this coach going to be there? Are they going to know me? Am I going to get any personal attention? Am I going to be lost in the sauce? Is this going to be one of those programs where they sold it one way and then they're never around? If each of you could kind of comment on your unique experience of that question, I'm curious what you would say. And you can just give me a hand raise and I can, I can call on you. Yeah, Melody. We'll go to Melody first.
A
Oh, you meant the zoom hand.
B
Either one is fine. Either one is fine.
A
Yeah, I, I have been in those programs that are triple, quadruple the price of sogp and I felt like it was sold as one thing. And then I got in and I maybe talked to the main coach once and it was so disappointing. And so I was listening to Steph's podcast and every single person she had on said, really, the support in here is unparalleled. And I will echo that, that, yes, the support in here is unparalleled. Steph, Haley, I mean, the entire team. Lacy has also been super helpful on the ops side as well. But Steph, you are so present in the program physically, on the calls, in the feedback, in the community.
B
It's.
A
It truly is like, and you know us, you know each of us, you have an insane memory.
B
But I also know about this in my personal life. I can't remember anything, but, like, for this, for this stuff.
A
Yes, yes. And, and you all have really dialed in also on the Upside to. To be able to kind of keep tabs on us and keep track on us all in a good way. And I have just been so impressed to the point. I mean, I think there's a reason why all of us are renewing for the second, third time. It's because we are getting exactly what we need, and there's a reason.
B
So, yeah, I love it.
C
Cool.
B
All right. Melinda, how about you?
C
Yeah, similar to Melody, I have to say I've been in one or two things before where it was maybe a little bit more of a course, but supposedly we were going to have calls where we could get our questions answered, and we had a community, and so we could get questions. And then I found, like, my questions never got answered. Right. So I've had that experience where it was like, the thing was so massive that they only answered a few people's questions and just acted like, well, your question's going to be the same as this person's, really, because there's all these same questions, and you never really got any personalized feedback at all. And this program is the complete opposite of that, in case you didn't catch it, you know, when Steph was talking about the program. There's calls, but there's also a private community where we can get our questions answered, you know, every business day. And now the. The new. Hey, Stuff. Thing, which I haven't actually had a chance to try yet, since that's brand new, but look forward to playing with that as well. And also the feedback on, you know, pieces that you submit, which is just. That's so instrumental because, like, you can imagine, like, you might take a course on, like, how to build a sales page or something, and that's help. But then you don't have anybody to look at it for you and tell you, like, okay, yeah, but we need. Let's tweak this stuff. Let's fix that, and maybe we should add in this other thing or whatever. Whereas in this program, I. And I've had these programs, like I mentioned, for two years, four years, I still submit my sales page and other materials for review. And I'm always in, you know, constantly trying to improve those things through that feedback process. And so stuff just gets better and better as we go. And I build on that, whether it's, you know, emails or sales pages or webinar outlines and, you know, the details of the webinar. I've been. Steph gave me this whole, like, debef report on my last webinar that went into detail on, you know, which parts were like, this is like, you know, good as it is, here's how to tweak this section and so on and so forth. So it's just the being able to do that at all and then the variety of it and how much we could do it regularly too. Both are, they really are unparalleled. I'd never seen, I've never seen anything else like it. In terms of the kinds of feedback and of course the coaching. I don't come by the way. People I know always ask, like, do I have to come to every call? I do not come to every call. I do like to though, when I can. Sometimes life is just too crazy or I have a scheduling conflict and I don't and I try to catch the replay. But I don't always do that either, I have to admit. But for me, the analogy I've used sometimes when I talk about it is it's like a buffet. And you know, I'm not always submitting stuff for feedback every week or every month even. I might go two months without submitting anything for feedback, but it's there when I need it. And same thing with like coaching, the coaching calls or posting in this community. And like sometimes I'm posting all the time. Other times I might not post for weeks and sometimes I might miss calls for a couple of weeks. And then you see me there every time going, steph, I need help with this, you know, stuff. So it comes and goes and I, I feel like I love the, the variety of things we have and how much and that I can use it when I need it. It's not, I've learned over time not to feel like, oh, I have to use everything like every week and like do all that. I just take what I need and you know, keep, keep working on my business and moving it forward and then getting the help when I need it.
B
I love it. That very well said. Okay, I'll go to Caitlin and then Michael and then I'll probably wrap us up from there.
E
I echo everything that everyone has said. I don't need to say it again. I think the two things that I will add is the first, being in this group and the level of coaching and just intimacy that we have with you and your team has made my service to my clients better. So I just offer that to everyone. That being in a space like this where you are, wow, I didn't know that a group like this could exist. Has made me think about the programs and even the one on one coaching and containers that I have for my clients and made them better. And then the other piece that I think really helps with all of this is the 90 day planning, which I know you mentioned as well earlier in your slides. But I love that for me to just pick my strategy, what are my goals, what is my plan for the next 90 days. And I think it is so helpful as well then for you and the rest of the team to really get into the nitty gritty with us to, to see what is happening in our business and what our challenges are and what we're focused on. So that when I do come to a coaching call and I don't come to them all either, like Melinda, I just come in when I can. It feels like we're picking up right where we left off. And you do remember so much from those. It's so impressive. But that has been a huge piece as well. Not just for me personally, but also in the way I'm able to show up and get coached in the group.
B
Love that. Thanks, Caitlin. Okay, Michael, how about you?
D
So I'm gonna mirror what or echo in second and third. What everybody has said so far, but especially what Caitlin just said about like seeing what, what structures and what's available in the SRGP program has, has definitely made my program better because I like that is a lively group in there and there is a lot of interaction and there's a lot of, of points of contact between submitting work, which has been like, I've been in a number of other programs and that's not offered in any other program I've been in. And that's super valuable right there. But. And I don't make all the calls like, you know, I try to or I'll listen to when I can, but there's still a sense of, there's still accountability in program and that's what I really like. If I haven't submitted something, you know, in a while, I'm like, oh, I need to get in it. You know, it helps me kind of keep going. I have a full time job in addition to, you know, the, my sort of business as well. So I'm not always able to do it. But I, when I can engage like it's. The program is there and the resources are there. When I need it, the community's there. And so I'm able to go sort of in and out at any time. And like Caitlin said, like, Steph, you're right there, you know, okay. Where you, you know where I'm at. And so you're able to. We're able to keep going very quickly.
E
Yeah.
B
I love that you all, thank you so much for being here. Melinda, Melody, Caitlin, and Michael, I appreciate you guys so much. This is really fun. I shared earlier that I haven't done a client panel before and so for everybody who is watching this, I hope it was really helpful. I think it's really cool to get to hear from people who one of you made this point that this is not a group of people that has just been here for a short while. They have been rocking with me for quite a while and I do think that is the ultimate testimonial to the work that we've been able to do together. And every person on this panel has grown so much since I met you. So you all should be very proud. I know I tell you that all the time, but thank you for being here and I appreciate you guys so much. Thank you. Thank you. You all can feel free to drop off. I'm gonna just spend another minute here and just make sure that I don't have any other questions to, to answer for you all. Let me just really quick actually, just in case anybody. I did see a few people have joined on the later side, which is totally fine. But I'll just present one more time and make sure you all know where to go in order to submit your application. So you can go to stephcrowder.com SOGP you can just. The application that's there is short. It doesn't take much time. It just gives me a little bit of key information that can help guide our conversation if we are going to have a deep dive sales call together. So that'll start your process. Those are reviewed by me. I try to get to them quickly. You should hear back from me pretty quick, especially if you do want to be able to book that sales call. I do have the one on one 60 minute strategy call available through Wednesday. I have open time on my calendar. In fact, I even have a couple of spots this afternoon. So if you're here live and you know you want to be able to talk to me, be sure you get your application. And I'm going to go check those out when I hop off here. I can take a look. And then, then if you are ready to enroll, you don't, you don't need to have a sales call. That's totally fine. You can do that. Or if you do want to talk, you are welcome to book a call. I will send you my calendar and you can pick your favorite time. Um, so as I was saying before the investment is 8, 000 for 12 months. There's a payment plan available. I do also have. I don't think I touched on this. I do have a pay in full bonus available right now as well, which is five weeks of voice messaging support via Voxer. You can use it at any time during our relationship, but I suggest using it especially during that launching period. Somebody, I think it was, maybe Michael, had said that launching can be an emotional roller coaster. And so it's nice to have that voice messaging in your pocket if you'd like to take advantage of that. As far as logistics, go. I mentioned this earlier, but I'll just say it again. I think this is such an incredible time to join because the way the calendar is falling. You will work with me for the entirety of 2026, which I think is just really cool from a mental perspective to be like, okay, I've got my business coach set for the entire year 2026. Like, I don't need to do any more shopping. Halfway through the year, I'm set with Steph. I'm rocking with her. I'm good to go. And so the way that it's going to work is like, let's just say you enrolled today. You will get immediate access to my vault. All of the trainings, the tools, the templates, all that good stuff. The coaching, I mean, the coaching call vault that is also available via private podcast would be enough to keep you busy with for the next while. I just realized. Wait a second. Was I not sharing my screen? I think I was. Was I sharing my screen? I meant to be sharing. I don't think I was. I was looking at it in full screen, but I was not sharing with you all. My apologies. I was trying to show you this screen so you can check out the screen here. Anyway, you will get immediate access to everything you see here other than the community and the coaching. Your official time in the group won't start until January, so you just get bonus time. You start getting your feet wet, you can listen to all my coaching call replays, especially through the holidays. You can study ahead. I have had multiple clients earn back their investment, even just in the bonus period. I have one client who made 50k before I ever even spoke to her in the program because she just worked. She just did a buzz blitz on her own during the bonus period. So you can, you know, have that through the month of November and December, and then In January, your 12 months officially begin. So I think that's just a really cool opportunity. You don't have to worry about the holidays interrupting your year. We don't even officially get started until January. So any other questions for some of you who are here, I'm take a sip of water. Just want to make sure for those of you that are here that I got all your questions. Let me share this just one more time so you all know where to go. It is steph crowder.com SOGP so head over there, put your application in. I will have a look and I will be in touch. I just want to say a huge, huge thank you to everyone for being here today or for making time for the replay. I know we covered a lot in today's training, so I really hope it was worthwhile and that you got something useful from it. I would love the opportunity to get to support you as a client inside of sogp and I'm just super excited for the year ahead. I don't even think I mentioned on this training that I'm planning on offering an opportunity just for my mastermind clients to come be with me in person next year. We're just gonna do a weekend like get together where I'm gonna teach and it's gonna be just. All you have to do is we'll probably do it here where I live in, in Louisville. It's totally optional. You don't have to come live, but it'll be there for you. And all you have to do is get here and book your accommodations and I'm gonna do like a weekend. A lot of clients have been wanting to get together in person. We haven't been able to do it, but this is gonna be the year that we do it. So that will be included in your ticket as well. Let's see. Thank you. I'm so glad Jill said this was so great. I really enjoyed the panel. Me too. The panel was amazing. Seriously, big snaps for my panel. They were awesome. Them okay? Amazing. Well, I look forward to reviewing your applications. Thank you all so much for being here today. I hope you have an amazing November, an amazing rest of your year. I will see you inside of sold out group programs and I cannot wait to talk to you soon. Take care everybody. Bye.
Host: Steph Crowder
Guests: Melody Wilding, Melinda Nelsonhurst, Michael Kilkelly, Caitlin Denning
Date: November 5, 2025
This special episode features a panel of four diverse entrepreneurs—each a successful graduate of Steph Crowder’s Sold Out Group Programs (SOGP)—discussing how they dramatically scaled their businesses. The focus is on demystifying what it actually takes to double your launch results (and more) through sustainable business strategies. The panelists share candid stories about sales systems, overcoming setbacks, refining messaging, and the real experience of being a part of Steph’s mastermind program.
Through a mix of practical tactics, inspiring success stories, and frank acknowledgment of entrepreneurship’s emotional roller coaster, listeners get a behind-the-scenes look at the repeatable strategies and essential support that fueled these CEOs’ growth.
[01:26–06:05]
Melody Wilding:
Melinda Nelsonhurst:
Michael Kilkelly:
Caitlin Denning:
[06:05–14:54]
What is Buzz Blitz?
Melinda’s Experience:
“I thought maybe ... I might get like 20 people ... ended up just during the waitlist period with 50.” [08:17]
Michael’s Experience:
Steph’s Commentary:
[14:54–18:49]
Caitlin’s Journey:
Steph’s Process Overview:
[18:49–23:29]
Background:
Rocket-ship Results:
Steph’s Notable Quote:
[23:29–33:16]
Melody:
Melinda:
Caitlin:
Michael:
On Repeatable Systems:
“What’s really uniting of these folks is everyone here has doubled a launch or doubled their results at least ... and are able to leverage the same tools.” – Steph Crowder [04:47]
On Real-Life Resilience:
“When I do have—you know, the proverbial stuff hits the fan and I’m in the middle of a launch ... I have that to fall back on.” – Melinda [09:53]
On Emotional Reality of Launching:
“Launching can be really emotional. Like, you’re up and down and like: what’s going on? ... It’s nice to have a sounding board.” – Michael [14:54]
On the Value of Coaching Support:
“The support in here is unparalleled ... there's a reason why all of us are renewing.” – Melody [25:00]
On Upleveling Through Community:
“Being in a space like this ... has made me think about the programs and even the 1:1 coaching and containers that I have for my clients—and made them better.” – Caitlin [31:14]
Steph wraps with heartfelt thanks and highlights the longevity of her client relationships as the ultimate testimonial. The group’s camaraderie, practical transparency, and commitment to growth was mutual and palpable.
“Every person on this panel has grown so much since I met you. You all should be very proud. ... This is really cool to get to hear from people ... that have been rocking with me for quite a while.” – Steph [33:17]
For listeners considering joining Steph Crowder’s programs:
Episode Takeaways: