← Courage & Clarity
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- [00:00]
A
Hey there, it's Steph Crowder. Are you sick of the sales roller coaster I got you? Join me March 16th through the 20th at 2pm Eastern Time every day that week for the Sold Out Sales System Summit. This is a totally free, five day live training that will get you fully booked and launch your groups repeatedly. Consistently and with ease. You're going to learn how to build a predictable plan, create content that actually converts, growing, grow an audience that buys with you, and launch repeatedly without the panic. You can register right now@stephcrowder.com summit. Welcome to the Courage and Clarity podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to. To take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place.
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B
Let's go.
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A
Misty, welcome to the show.
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B
Thank you so much for having me.
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A
I'm so excited to have you. Okay, tell everybody a little bit about your business and how you earn your living.
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B
Yes, I have an online membership. It's called Convivial Circle, and it's for homemakers who want to manage their home better, who feel overwhelmed and maybe stressed out. Really usually perfectionism is what gets in their way. And so I have courses and community pieces that help them overcome overwhelm and perfectionism in their homemaking. And I've been blogging for at least 15 years and. And really my business habit, like, evolved very gradually. It wasn't like one day I decided, oh, I'm gonna have an online business. I was just an average mom blogger and I feel like it just kind of happened to me. I just felt like, oh, I could do that. Oh, I could publish an ebook. Oh, I could do a podcast, and oh, I could do a course. And then suddenly I had like four or five courses and like, well, membership, next thing, and here I am. And so I. My business at this point has for the last two or three years done over six figures, but it's. It's been like the same for about three years. And so I really felt like I was hitting a plateau and I wasn't sure what to do about that plateau.
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A
So yes, let's, let's spend a moment with the plateau because I think a lot of people can probably relate to that. You, I mean, I think there are moments in business where you hit a plateau, you ultimately get through it, only to reach another plateau later. And I think that point that you came in at for, I would say it's generally around like, you know, I personally, I think I typically see 175, 180, 150 to 180 something along that line. I see a lot.
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B
Exactly my plateau line. Right. Okay.
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A
So I nailed down yes. And it happened to me too. Like, that's one of the numbers that I repeated a couple of years in a row. So I think that's very normal. And a lot of people listening are probably like, oh, yeah, now that you say it, that's, that's something I've been up against as well. As you think back, like, what do you, what do you kind of make of the plateau or what are the, some of the things that you've tried that just, you know, it just hasn't really helped you break through. And then if you also can comment on like now that you're. We're going to talk about what your journey has been like. But as you like assess it at this point, I'm curious, like, what you think the wall was that you were coming up against.
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B
Yeah, I think part of it was trying to figure out what online business is doing right now. Because since I've been online, you know, I was online doing stuff and selling ebooks before social media existed.
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A
Yeah.
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B
And then I was on Instagram before Facebook bought Instagram and added ads and things. So it's like I've seen a lot of the evolution of different tactics and different, you know, like first it was ebooks and then it was courses and then it's memberships. I've seen all the different, I guess, trendy ways to do business online. And part of what. Part of the way that I grew my business was paying attention to what other people were doing online, especially kind of in the business to business space because I find business very interesting and then like translating it into a totally different market. Homeschool mom market.
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A
Right.
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B
Which is not common. So in my own circles as kind of on the edge, you know, cutting edge. But I was taking what business to business was doing and kind of cutting edge doing it in my circles. And that was always super fun. But part of my plateau was I couldn't tell what the next thing was. It's like there wasn't a next thing. Yeah, it looked to me like there was no more innovation and I couldn't tell what to do next. And also I got off social media in 2020 and that really didn't affect my business probably for a year or two when audience growth became a little bit harder. But I also noticed, like, it was just taking so much time and it's like it wanted social media and the, like running the algorithms and figuring out what was hot in order to get people onto your email list in order to turn them into a customer. It was just so much time that I wasn't even sure it was worth it. So then I didn't know what else to do.
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A
Yeah, yeah, totally. I think that's very, very relatable. So when we connected, when you joined sold out group programs pretty recently. I mean, it was what. I've lost track of time now. What month would it have been that you joined?
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B
I think October.
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A
Okay, October. So we're in February, so it's really not been that long at all. I know one of the things that you, in our conversations you had mentioned, like, you've been kind of keeping tabs for a while, right?
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B
Oh, yeah. I was listening in the Fizzle days and I joined. I was a part of Fizzle for a few months back in the day.
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A
I know a lot of people listening are fizzle people. For those who don't know, Fizzle is a business membership that unfortunately is no more. But it's really how I got my start in the online business space. So you really are an OG if you know about fizzle, this is like 10 years ago now, which is just crazy. So, okay, so when we connected, you were like, I've been watching. I've been thinking about it. Take me to, you know, when you started in October, you're at this plateau. You decide to come into the program. Let's first talk about that decision, because I know that it is a big decision. Clearly it's one that you thought about for, like, watching multiple of my launches, which I know a lot that happens for lots of us who are making big decisions. How did you make that decision? What made you say, you know what? Like, I'm gonna go ahead and give this a try.
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B
Yeah. So I was like, this close. I think I was on the book a call page two or three times the last October on that last promotion. And I say, you know what? I know what my promotion is going to be. I'm just going to listen to, you know, this workshop and I'm just going to do it and do it on my own. Yeah. But I started thinking, like, is this the next thing that my business actually needs? And so it was like, one more year of trying to do it on my own and seeing if, you know, I could figure it out on my own. And it was like, nope, the same thing over again. And so I jumped in when it was the next opening. I kind of gave myself that deadline, like, think about this for a year, and if this comes back around. And then it was. I think you might have mentioned that you were going to raise your prices or something. Something like that. Just do it. Just. It's like. Especially because, like, I've also listened to a lot of business podcasts.
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A
Yeah.
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B
And usually you could only listen to so much, and then it's like, and, you know, this isn't resonating or I'm really tired of this person or. No, they don't get where I'm coming from. But every time I came back to the workshop, it's like, no, you know, I could. I could listen to stuff. And so I should. Yeah, yeah, Yeah.
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A
I love that. Okay, so let's talk about you. You made the jump. You let, you. You came in. It's funny. Like, I think of you.
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B
It's.
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A
I'm actually surprised that it's only been since October, just because I feel like you've done a lot of work since being in the program. You've had a lot of. You've been able to implement really quickly. I think from my perspective, I work with a lot of clients in this program, and you've just kind of got right to work. So let's just kind of walk through some of what we did with you pretty much right away. I really want to. I think your case is a really great example of, like, showcasing and talking about. You've done a really good job taking advantage of the feedback that's available in the program, the very, very detailed feedback that we give. So let's just talk a little bit about what your journey has been like and what you've done so far.
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B
Yeah. Was it's. I had spent that year kind of implementing what I could figure out from the free stuff. Yeah. As soon as I joined, I was like, okay, go straight to what this coaching, like, getting all you can from that real coaching program. And I was already familiar with a lot of the terminology, so I could jump right into it and, you know, honestly, getting feedback on stuff, I knew that's what I needed. And it was also super uncomfortable. So I needed to do that right away.
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A
Yeah.
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B
And it, it's really interesting to me because I feel. Well, one thing, just having like making myself submit like the buzz blitz plan ahead of time. Like you have to submit it in order to have time to get the feedback in order to have time to then implement it before it starts. And I have never planned anything out that far in advance. Like a month in advance. No, we are like day before schedule. The email kind of running a business. And so that was really good to think about the big picture. I didn't realize how nonspecific my plans had been until I had to make it nitty gritty enough to communicate in order to get feedback. Yep. And then forcing that deadline and forcing that thinking everything through in advance so it really actually connects made me realize how just kind of haphazard my stuff had been before. But that's not what I would have thought I was doing.
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A
Yeah, I remember some of the early. Now that you say that, like some of the early things I reviewed, I'm thinking specifically so in the program you can send in emails for review, we can send in all kinds of stuff. But when I'm thinking about things I've reviewed for you, I'm thinking about some of your early emails. And then certainly we've done a lot of webinar review for you which we're going to get into. When I think about some of your early emails, I feel like one of the first things we did was they were pretty general, your sales emails. And we really focused on just getting a whole lot more specific about outcomes as far as what people could expect in your membership if they come to your training, what they're going to get from that. I feel like you made those changes right away. I feel like you picked up on that really quickly. So any. Do you have anything to share as far as like that realization that you had of, oh, I've been kind of just like again, sort of vague in my messaging. I feel like you've gotten a lot more specific. So what are your thoughts on that?
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B
Yeah, I think I. Working through some of the messaging stuff that you have. Yeah. In the courses and then the feedback that you gave me helped me see how to apply that very specifically in my own stuff. And realizing I think what I thought was a good sales email was really set up to underperform and, and so right away, like the feedback that you gave. Well, your feedback was specific to help me get more specific. Yeah. And so it was easy to implement right away and, and then to see the results come in from that right away as well, was just reinforcing, like, okay, I wasn't as clear in my communication as I thought I had been. And that's what I felt like before I joined. I thought there is just. I am, like, this close to having, like, to figuring this out, but there's something I can't figure out.
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A
Right.
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B
And so that's like, I wanted to give you all the stuff I could to get feedback on and to get that feedback to try to figure out, like, there is some piece that I can't figure out that I'm missing, and it's a sales piece. And. And you just. It really felt like you honed in right away on, especially the webinar stuff like how to not over teach and how. How to go ahead and talk about, you know, what I'm selling in a way that is compelling, that doesn't sound like a sales pitch, but really is like, I want to help you. And that is true. You know, I think that this. Well, I know that this, like, I have enough testimonials to be confident. Like, this will help the ladies who join and to really have a method for leaning into that and showcasing that and having the nudge to just go for it.
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A
Mm.
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And just. Just lean in on that and showcase that. Like, no, I have the testimonials. Like, I. I know that this. That I know what I can promise. Yeah. And so I should actually make that promise instead of hedging.
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A
Yeah. Yeah. That's a good segue. Cause I wanted to talk about. We've done a lot of deep dive feedback on your webinars. I think that as I think about your journey in the program, that's the number one strength that I think you've really improved is your. The presentations that you're giving, the. The webinar, the sales webinars that we're doing. And one, like, I think you should just be so proud of yourself. One of the things that you have challenged yourself to do is to just let yourself sell more boldly to your point, without being salesy and gross and sleazy at all. But just, like, honestly, just talking about the value of your program, and it's as simple as just making a much clearer invitation. I think a lot of times what we inadvertently do is be like, I'm gonna just kind of like, make a light. A light invitation. And then the people, if they really want to come, they'll find their way in. Right. What we really did was just make it so much easier for the right People to say yes. So tell us a little bit about your experience with leaning into that way of presenting. Because I know it was especially being such an experienced business owner. I know that was new and different for you and your results speak for themselves. We're going to talk about results because you have some really great results to share. But tell us about first, like how that, like how did you make that switch? Because a lot of people listening are like, oh my gosh, that's. That's me.
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B
Yeah. I mean I had done so many online workshops to, you know, on the topic to then sell it before. So the Converts framework that you teach.
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A
Yep.
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In sold out group programs was a change that like, I tried. You know, we had like first draft, I made my slides, I made my outline following that. But then to be able to submit it ahead of time and get your feedback and realize like, oh, no, like it was a start. Yeah. But it was not. I didn't fully get it or fully implement it. And you had just really specific things to do and like, nope, you need to have this many more slides and you know, your different points need to have feedback or testimonials from your members, like throughout, not just don't just save them all for the end. And you know, different things like that where I said, well, whatever she says, I'm gonna do. Yeah. Because this is why I'm here. This is why I'm here. And we're just gonna try it. And it honestly, presenting felt so much better. It didn't feel as awkward because I had that extra, I think getting feedback and knowing like, nope, this is like someone else has already looked at this and this will work. So I went in with more confidence than I had before. And then that really affects your presentation and then to get the feedback afterwards as well, like, like, okay, here I did it. And that was actually. That was uncomfortable. Like I, I hate watching my own replays. It was like, okay, look at it. Tell me how I did.
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A
Yeah.
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But it's like, then I had some ideas, like right away for the next one. And everything was very actionable.
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And
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so it felt very doable. And I did feel like your feedback got right to the heart of the. The most effective change I could make to make it better every time.
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A
I think it's so interesting that you shared that to sell or to present in this way. That is more sales forward actually felt better for you. Yeah, I could, I could pick that up. I've watched a few of your webinars now, which has been great because I can See your progression and the most recent one, you're like, whole tone was different. And so I think that's a really like, I hope that's a really like hopeful thought for people out there. We think, oh my God, I'm have to learn to sell. And it's going to be like really like hard. I'm going to have to become this different person. And it's like, I think it actually allows you to just be more of yourself. You don't feel like, oh, I have to kind of like, you know, not talk too much about my program. I don't. That was one of the things I remember you saying is you're like, I don't. I'm nervous about spending too much time talking about it. But once you leaned into that, I think that's actually really interesting to hear that it felt better for you in the end.
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B
Yeah, I'm not even sure exactly. I think it, it felt like it flowed. Yeah, it made sense. And like, I think working through the messaging portion in sold out group programs helped. And the 30 day fast track where we kind of came up with some like, well, what's the transformation that you're actually helping people with? And, and then in order to fill out the slides with testimonials, I went through a bunch of my stuff, you know, feedback that I've gotten and that. And going through that right before I presented with a big confidence boost. Yeah. Even stuff that I didn't make it onto the slides. You know, looking at what people had said, I was like, okay, I can just say you should try this.
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A
Yes. Right. And it's like, we don't really make time. It's not like you put time on the calendar to review your testimonials. Right. Like, we don't really spend time unless you have to because you're doing a webinar.
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B
Right.
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A
So I think that's a really good point too is like it's so easy to blow past our own success and praise and we just don't even take the time to like come face to face with the reality that the work you do is really life changing for people. That's so cool.
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B
And in a lot of ways it's the same thing that I have been doing where it's like, okay, well I get feedback and stuff from the business to business world and translate it over to this other circle and it's like, okay, well I tried to do stuff on my own for a year thinking like, I basically did a free workshop and tried to do it for a year. And didn't really, like, I knew I was missing something. Yeah. And I went for it. To just join. Yeah. And like, that's what I'm actually asking my audience to do as well. Like, stop listening to the. Like, here's the free stuff so that you know whether or not, like, you're gonna wanna listen to me.
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A
Yeah, exactly.
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B
And then, like. And then come join.
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A
Yeah. Okay. So tell us about your results. Whatever you're comfortable sharing would be amazing. But you recently had, like, a few big successes. To kind of start the year, you did a workshop all about decluttering and then a decluttering challenge inside the membership for your women. So tell us, like, take us on a little journey of. Of what happened. Cause it was really very, very exciting.
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B
Yeah. My declutter challenge webinar was the second one that I did with Buzzblitz Framework. So it's like, I got the feedback on one and then was able to roll that over and improve it even more. And actually, I didn't. I didn't pull it up. Pull up my numbers.
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A
Yeah, please do. Anything you can share is awesome. We have. You know, I don't know about you guys, but I love any. Those nosy numbers are always fun.
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B
Yeah. And actually even just setting ahead of time because, you know, in order to have work to submit, that meant I had to write down what are my goals? What do I hope will happen? And that was huge in an in and of itself. And then also, like, I actually have it on my calendar on the wall. Submit debrief as well. Because it's just a step that I wouldn't and I have never fully done before. It's like just. Just always rolling ahead to the new thing.
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A
Yep. Yeah, that's a good point too. We do spend time in the program. I ask clients to send in their debrief. And I remember that was some feedback I gave to you is like, let's make sure we're really clear on what actually worked and what didn't so we don't repeat the same mistakes. And we can consciously repeat and not reinvent the things that did work. So that's really important too.
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B
So I had. Let's see, 1200 people register for my workshop and 500 show up live.
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A
Yeah. Which is really strong.
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B
And yeah, that was really great. I. It was on YouTube as a live YouTube show. So I do know that, like, some came just from YouTube promoting it there, which was great. And I had people. I gave people an incentive at the beginning to share it. So I think that that helped some, but. So 1200 registered, 500 showed up. Then I had a Fast Action bonus, which the only kind that have ever worked for me before have been a discount. And you've helped. You did help me come up for this and with something else, a non discount Fast Action bonus, which is very helpful. And I had, let's see, 15 sales during the fast action bonus, which was 42% of the total overall. Declutter Challenge. January was a big month because at the beginning of January, like that's when people want to have. They have goals and they're going to organize their life. So I had a beginning of January challenge and this Declutter challenge was at the end of January. Mm. So overall for January, my goal had been to have 40 new members sign up and I had 78 new members.
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A
78 and 40 was like your best goal. So we set good, better best goals. Right. 40 was like, I'm blowing it out of the water If I do 40. And you ended up at 78.
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B
Almost double. Wow. So my, my beginning of the month promotion, which, you know, I had run through, you know, getting feedback on and all that. Yeah, that alone. So within the first week of January, that was 51 new members in that first week. And then I added 27, which is almost to the better. Just for the Declutter Challenge.
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A
Yeah. And that was really like, those are fairly close together as far as promotions go, that you were able to get that many more people.
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B
Yeah. And so I almost moved straight from one promotion to another and that felt. I was really nervous about that. But promoting the free workshop for two weeks, it didn't. I think the emails and my, you know how I felt about. Didn't feel like selling because I was selling a free thing. Like here, come to this free thing.
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A
Right.
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And. And so I think that helped it work and not feel like I was burning people out.
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A
Yeah.
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B
But I didn't even know how many people were left at that point in my audience who would.
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A
Yeah.
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B
So I had very low expectations for the Declutter Challenge. And I mean, 27 is still a. A good month. Yeah. You know, all of 2025.
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A
So that's what I was going to ask is like if you had to kind. This might be a little difficult to answer, but just if you had to compare these, this caliber of results to what your norm was in like let's say like a year ago, 2025. How do you think, what do you think the differences are?
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B
Yeah, I looked over that in order to pull my good, better, best numbers or to create those. And so my good goal was 20 and that was on the low end of average for 2025. Like 20 is almost enough to, to keep up with churn in my community. And then 30 is a pretty solid month from 2025. And then 40 is where I wanted to be.
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A
Right.
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B
So that's, I wanted those to be really intentional numbers because that's something that I am doing differently going into your program. Because up until now most of my goal setting has just been like pulling things out of my head. Like what sounds good.
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A
Yeah, exactly. And we teach that too, of how to arrive at that good, better, best. So that's amazing. So to end up at 78 is incredible. And also just sets like such a fun tone for 2026. Like we're recording this in February and it's just such a strong start. And I know you have. This is the other thing I wanted to just bring up too. You are, you have a lot happening in your life. Right. Like you're also. Tell us. I know, I know you have book stuff going on, but you are writing books. You homeschool, you have a bunch of kids, you're a grandmother, which I still also can't wrap my head around. You're so youthful. But just like I want people tell us a little bit about like you're talking about big promotions, you're talking about back to back promotions. And a lot of people are going to hear this and be like, that sounds like so much work. That sounds like it's too hard. How are you, how are you managing? Or what would you say to people who are also living like a busy life? And then also there's the running of your membership. You just have so much on your plate and you're able to still execute this. How is that the case?
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B
Right. Well, that's one thing that attracted me to sold out group programs is I think you had a few episodes on like, you know, the 20 hours a week. And that's like my ideal. So.
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A
Yeah.
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B
Okay, this, that, like she gets it. Like she's working it at a sustainable level. Like we're going to put in a solid amount of time, but not a take over your life amount of time. And that was important to me. So I do try to keep it around 20 hours. And so, you know, that just means some things get dropped. And, and that's where having the deadlines for what really matters. Like these promotions really were the needle mover. Yeah. And. And because they are harder work, like they take more thought and preparation. One thing I Realized while working on it is that I was just phoning it in on my promotions to move on to other stuff. And so having the deadline and the like, no, I'm, I'm paying for this. I'm going to get the feedback. Like that's what I'm paying for. So I'm going to do this.
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A
Yeah.
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B
Made me put in effort on, on the right things instead of. I have a whole list of things I could be doing. I have plenty of productive procrastination work that I could do. And so knowing that this is what is going to move the needle and that I will get feedback and it will make a difference is helping me prioritize the right things. Yeah.
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A
I think that there's so many insightful things that you just said and not least among them is just even the realization and, and having the self awareness to admit like, you know what, I really was phoning in my promotions. Right.
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B
Oh yeah.
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A
I think that is something that we do right away in the program is help bring like to your point. I always have the thought everything in business gets easier when revenue is going in the right direction. Like literally everything. And so if we can clean that up, it makes everything. It just kind of greases the wheels. And so I'm so glad that you've been able to see, see that and be like, you know what plateau kind of makes sense when we get to a point where we're phoning it in. We have to do something different in order to break through that. So I think that's a huge realization.
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B
Yeah. It's been great getting, getting the feedback that. And that was. I think the biggest thing I was nervous about coming in was like, okay. I mean. Cause I've done online stuff before. I've taken courses for business stuff and I've done lower, lower level kind of programs. Yeah. And found them to just be like eh. I kind of already knew that this wasn't, this wasn't really how I could have done it on my own. Yeah. And so that was like what took me a year. Like is there really something here that I couldn't do on my own? And I've definitely found that like no, this is getting right to the heart of the changes that I need to make or the pieces that I need to work on. And the feedback is like just on point. So it's been great. Yeah.
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A
Okay. As we wind things down, I have just two more questions. The first one is what would you say to someone who's in that position that you were when you were like I need to give it a year. Or, like, you know, I just need to think about it. Or maybe they're, like, really right on that fence. They're hovering on the page the way that you were. What should they be thinking about in making that decision?
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B
I mean, part of it, I think, is, are you. Are you willing to do the work? Because I think that's what the commitment really is. It's like you're. You're putting your money out there. You're putting yourself out there on showing up for coaching calls or having someone else look at your work, and it's like, it. It is worth it, and you will see a difference if you do it. But you're going to have to show up and you're going to have to get that feedback. I don't. Once I got the feedback, it was like, oh, yeah, that's right. That's true. And I was like, making the change was not hard. What was hard was the initial, like, putting it together right. And sending it in.
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A
Like, y' all always think I'm gonna be mean. I swear.
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B
Everybody's like, I'm scared.
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A
And then I'm like, is it really. Was I really that bad? And then everyone says, no, it was fine. I'm not mean. I swear.
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B
I love it.
- [32:07]
A
Okay, tell us where people can. I wanna hear about your book. And, like, you know, for people who are listening that want to check you out, tell us where we can find you. Tell us what you've got going on and the best way to, you know, check you out online. Yeah.
- [32:20]
B
The book I just launched is called Home Is for Hospitality, why your Home and Homemaking Matter.
- [32:27]
A
Love it.
- [32:27]
B
And so that's available on Amazon. My main book is Simplified Organization. Learn to Love what Must be done on the Skills of Homemaking. That's this purple book up here.
- [32:37]
A
Yes.
- [32:38]
B
And so my website is simply convivial.com and I have a podcast and a blog and an email list and a YouTube channel all about. It's really organizing your mindset and your attitude about your home more than following a checklist or, like, getting the right system in place. It's about figuring out where your perfectionism and overwhelm is getting in your way and how to solve that.
- [33:11]
A
So good. I've seen all the work up close, so I can tell you all that's good. Go spend some time checking out. Misty. Misty, thank you so much for coming on the show. It's been so fun to get to talk to you.
- [33:19]
B
Yeah, thank you. Steph.
- [33:21]
A
Thanks for listening to today's episode. Are you ready to get fully booked and fill up your group program? Join the Sold out sales system summit March 16th through the 20th at 2pm Eastern. It's a free free five day live training and I cannot wait to see you there. StephCrowder.com summit get all signed up and I'll talk to you soon.