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Courage & Clarity
188: How I Signed 18 New Clients in One Launch (With Zero Re-signs and a Construction Zone for an Office)
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Foreign welcome to the Courage and Clarity podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Hello there CNC listeners. Welcome, welcome, welcome to the podcast. I am so excited to be talking to you today. I'm really, really excited for this episode. I have been wanting to record it for a few weeks and honestly have just been kind of letting the dust settle on my recent, I guess fairly recent at this point launch of my Mastermind program sold out group programs and I know if you've been following along, you may have been wondering how everything went and curious if you've been listening for a while. You know, I tend to do some kind of launch debrief episode where I take you behind the scenes with me and share my learnings. As someone who is, you know, always launching my program and someone who teaches how to of course, sell out group programs, I love being able to take my learnings from the field, if you will, and share everything I can with you here on the podcast and break things down in a way that's hopefully helpful to give you some inspiration and also some tactical things. I personally love listening to podcast episodes about what's working right now in the industry for for other people. I love thinking about new and different ideas. There's so many ways to innovate and try new things and create more excitement and there's always some hard fought lessons learned along the way. So I'm pretty pumped to get into it. This was a really interesting launch. It was as we're gonna talk about very I did a lot of things very different, differently. And that was intentional. So we're definitely going to talk about what worked. You know, we'll talk about why I decided to do something different in the first place. And when I say that, what I really mean is you may know that I for this recent launch a couple months ago now, I hosted a five day summit. It was my first ever five day summit. It was just me you know, some summits have, like, different speakers and stuff. It was just me for all five days, but it was called the Sold Out Sales System Summit. We'll talk more about it just as a recap, but we'll talk about how that's different than what I typically do. But I'm going to get into the details of how choosing to do something different was a very intentional choice and where that came from and why. I'm going to talk to you about the strategy that I think made the biggest difference and how I ran that summit and why I think I got the results that I did. We're also going to talk about my sales calls because that was a huge. I mean, it's always a huge piece of the puzzle for me. But, um, some insights to share about what happened there. Definitely gonna talk about mindset. I think I have four sort of big mindset pieces. I. I swear, the deeper I go into business, the more I am learning that when you hit a certain level, it really stops being about new strategies. I know that's not like what a lot of you wanna hear. A lot of times we're like, oh, just give me, like, the latest and greatest strategy that I can try. And I think it is really important to have very good technique and very solid technique. But I swear you hit where it's like the only difference between A and B, you know, getting from X to Y is your mindset. And so being able to, you know, tap into that and make that a huge focus of this launch. I think, again, is a big reason why I got the results that I did. Then I'm going to sort of close with what I'm calling the scary part. I know it's very ominous, but there's some things I'm thinking and feeling and, you know, I've been rolling around in my own mind that I haven't necessarily talked as much about out loud. And I even was like, do I have to share this? And then I knew that even just by asking the question meant that I should. So that's what we do around here. I try not to hold back because I think. I think that tends to be where the juicy stuff is that all of y' all really want to hear anyway, so let's get into it. Let's talk about this launch that helped me have my best launch ever as far as new clients go. So I don't think it was my quite. My high, high highest revenue launch ever, although it was up there. But that this is a really big deal. My highest revenue launch Ever. When you have a program like mine, it really depends on what's going on with your current clients. So in previous launches and in some of my launches, I have a good chunk of clients who are up for resign, right? And I have a pretty high resign rate. A lot of my clients like to stay with me because they love the mastermind, and they love the service they're getting, and they love their results, so they don't want to go anywhere. And so I know that when I have clients up for resign, it kind of creates a bit of, like, a fallback for me in a positive way, right? Like, I can kind of have the thought, like, oh, well, I'm for sure going to get. You know, at least 50% of my people are going to resign is where I tend to fall typically higher than that. Right. And so this launch, I had absolutely no one resigning. Just that's the way it happened. There was no one. My program is a year long, and there was no one up for resign. And I know that when that happens, I have to go into it with a really strong mindset because there's kind of no, like, gimmes, if you will. A lot of times my resigns close very easily because, like I said, my offer's proven, and people love it. And they're like, yeah, of course. I'm like, I have clients who tell me all year, they show me. We talk revenue in my mastermind, and they show me, like, where they're saving for resign as part of their strategy. That's how much many of my clients love what we do. So when I have, you know, people who are coming up for resign, I'll be like, okay, I can kind of, like, bank on those emotionally, if that makes sense. And you know what I mean, if you're somebody who sells something, if you've ever gone to launch, a big part of this is, like, the emotional undercurrent of wanting to do well, of wanting to attract clients, of wanting to get a good result. So every little bit that you can kind of start out with is gonna feel positive, right? So when you go into a launch with no one resigning, this was, like, the biggest thing that changed when my program went from six months to a year. Because when it was six months, every six months, people are resigning. And now that's just not the case. There will be launches where I don't have that as a circumstance. And so this launch, I had the most new clients sign at one time ever than ever before. I believe my previous. I'm. I'm not sure, if my previous best was 10 new clients or 12, I want to say maybe 12, but this time I had 18 new clients. So that is a huge jump. That is a, you know, and hey, this is in the year 2026 when there's all kinds of stuff happening in the news and gas prices are really high and, and, and, and, and right. All the excuses and all of the, the sort of like gloom and doom that people want to throw at you, you can have your best result ever. Okay, so 18 new clients. Price tag is 8k for the mastermind at this exact moment. A little bit more for the payment plan. So you can do the math on that. But well over a six figure launch I think covering around 150k. So really strong results. So like I said, I want to get into what actually made the difference. And this launch, as I think about it, is really the launch that changed how I think about what's possible. And thinking about possibility in general and challenging your own mental boundaries on, well, that's not possible or this isn't possible, like, you really can prove yourself wrong and you can think outside the box and whatever you think is not possible is just literally not true. Is something that I just keep learning over and over again. So like I said, I would call this my highest converting launch ever. Um, these are all people who've never been in the Mastermind before. And I am gonna tell you, like I said, what I think made the difference and all of the thinking, the thinking behind the strategy. So I'll tell you about the strategies themselves, the tactics themselves, but the thinking behind the results, I think is the, in my opinion, the most interesting part, because this, this is big. I genuinely think I could have done all of the same strategies, but with a really negative mindset or really not being in a solid place mentally. I think I would have gotten a completely different results. Truly, I believe that down to my core. Just because there were so many conversations I was having with people where I was just in such an energy of invitation, I was in such an energy of come with us, like, let us help you. Like it being so in belief of what my offer does and how it changes people's lives, that when they felt a little shaky and they were like, okay, I want to do it, but, like, do you think I can do it? I was able to really hold that belief for them and be like, there's no reason you can't. Right? Like, we've thought of everything in this program and we've got you, we've got your back. And me being in that place solidly, I think, helped multiple people who wanted to be able to be there to feel that solid, steady belief that they're craving themselves. So I think the mindset behind it, again, it just. I can't say it enough. It changes everything. I think if I had gone into it being like, well, yeah, like, maybe we can help you get a result. I don't know. Right. Like, I don't know. Maybe we could help you make money. It kind of depends. Not gonna really move the needle so much. Not when you're asking people to spend 8, 9, $10,000. Right. So that piece alone, I think, really just magnetized people and helped change the trajectory of some of my conversations. Cause it's a really big decision. That's one thing that came up over and over again, is people would. I think this is a. And this is just a quick little tangent, but I think a lot of times when we are selling something, we think, well, if I could just be smart enough, if I could just look good enough, if I could just be brilliant enough, they'll be sold. But what I. I think I've said this in other episodes, and it just continues to be true that people will say out loud over and over again, steph, it's not you that I'm questioning. I can tell you're amazing. I see your pages and pages of testimonials, like, it's me, right? Like, I'm doubting myself. I don't know if I can do it right. And so we have to create that environment where people are like, okay, I might be nervous. This is, like, for multiple people that joined us, this is the most biggest investment, biggest business investment they've ever made. And so what made that possible was the confidence. You know, having conversations with people where I was able to help them create that confidence that there is really so much available to help them get the support that they need over the course of a year to make meaningful change and get where they want to go with selling out their offers and selling out their group programs. Okay, so let's get into why I decided to do something different in the first place. Okay, so when I made the decision that. Let's, like, rewind to pretty close to the beginning of the year, I was thinking about my next launch event, which is typically a webinar. And I was coming up with, like, new titles and everything I was coming up with, I was like, this is just not hitting. Like, this is not feeling fresh. Like, I want to do something different. I want to do something Outside the box. Like, I just kept having that thought. And don't get me wrong, I love webinars. I will keep doing webinars. I'm going to do a new training, webinar training this summer. And it's going to be really, really good and I'm very excited about it. But I have a really big goal this year that I've been talking about, I've been talking about it all year long, that I am really trying to create the belief and the circumstances and all everything required to bring my business to a million dollars in annual revenue. And what I realized was, and this hit me like a ton of bricks when I realized it, that if I want a different result in my business, I have to do something different, right? I realized like, if I just do the same stuff, how can I expect like a dramatically different level, right? Like, I would run these launches and they're, they're six. Like my past, you know, six or seven launches have all been six figure launches. So no complaints. But like, if I want to start bringing my business to, you know, triple my business, double my business, we're going to have to really rethink the playbook, right? And so I asked myself, at first that thought was like, felt like a knife to the gut. It was like, oh no. Like there was like this grief there that was like, I don't want to have to come up with something different. Like one of the things I teach, the main thing I teach inside my mastermind is having a repeatable sales system that you can just use again and again, which is what I have. And when I launch, like, I'm following the same playbook. And there was this grief in me that was like, I don't to want, want to have to like come up with something else. Like, that sounds really exhausting. And that was the first thing I felt. But as soon as that cloud dissipated, I was able to kind of get into it and I was able to ask myself, well, okay, you know, what would be interesting to my audience? What would feel fresh? What would create more buzz than another training? What would I be excited about? What would push my capacity if I wanted to show up as like the next evolution of the thought leader that I'm trying to become, what would that look like? And the answer that came to me was a five day summit, right? And it's funny because in a lot of ways this is a bit of a homecoming for me because back in the day, if you were around, you know, 20, 18, 1920, I ran challenges. Five day challenges were How I launched and over the years, I, you know, didn't find them to be quite as effective as they once were. So I, I sort of started retiring those and just focused on really high converting webinars, which I figured out how to do and now I teach that. So doing a five day summit, I would say is, is, is similar to how I used to do challenges, but a bit different. My five day challenges used to like, build up. I would not do any kind of pitch or any kind of invitation to an offer until day five. So every day was like kind of building on itself. And we get to day five and that's when I would do like the big reveal. What I did differently this time was, I would say it was kind of like each day of the summit was its own individual webinar in a way. Every single day I made an invitation. Every single day I invited. So, like, on day one, doors are open to the mastermind. That was a big difference. And I got to tell you, this was way more work. Okay. So if you think about it like, there was a point when I was preparing where I was like, omg, this is like five webinars. Like, I feel like I'm creating five webinars. Right? Five individual webinars, five different topics of the sold out sales system summit. So we did, oh, let's see if I can go off the top of my head, which is never something I should do. It's been a while since I looked at it. Predictable planning, predictable content, predictable launches, predictable audience growth, and predictable sales systems. Wow, that rolled right off the tongue. So every single one of those was its own individual training. Okay, so that was a lot. But it worked. I know that it worked because I got more organic signups than I have in previous launches. So what does that tell me? It tells me that my current audience was more interested in this than some of my previous trainings. Right. Because it was like the same people. I saw more people signing up. Right. I think again, going off the top of my head. I think in the past I would get maybe around a hundred people from my list to sign up for the training. And this time I want to say it was closer to 150 or 200 off my. Just people who were already following me. Right. And then we added ads on top of that. I did, I did do Facebook ads or instant meta ads, I guess. And those worked as well. They did. They did perform well. I did pay a decent bit for my, like, cost. Is it called cost per lead? Claire Pels. I don't even Know the lingo, you all. It just goes to show, you can do ads and not really even fully understand, but I do know I was spending. I remember thinking that if I was spending like 30 or 40, it was good. It was. That was pretty good. So in some days it was more like 50 or $60 a person. But I was able to just have the thought, listen, if I end up signing one new person into the Mastermind from ads, it will more. I ended up spending around $2,000 on ads, and the ticket price for the Mastermind at the time is $8,000. Right. And so even, like, if I got one sale, that's 4x is the way. That's the way that you have to look at it when you're doing ads, I think. And so I was totally fine going quote in the hole on my ads, knowing that, like, I was in belief that, like, of course I can convert one person. Like, that's gonna happen. And it did. It did. So even though I had so much work to do, and yes, it was so much work, I was pretty pleasantly surprised by how much energy I had. I was really excited. Again, not that I'm not excited when I do webinars. Like, I'm doing a. A new webinar this summer, like I said, and I am very excited about it, but this felt like a level up in my thought leadership. It felt like I was calling myself forward in a way that I haven't before. That, like, it really did make me think differently. Like, how am I gonna pull this off? Like, I'm doing five days in a row. Like, who am I gonna have to be in order to make this happen? Now I have to tell you, one of the most amazing things about the summit was what was happening in my personal life during the actual summit. So if you follow me on Instagram, you might know I talked a little bit about it over there as it was happening, but my house was basically a freaking construction zone. Not basically. It was. I remember one day of the summit, I was running from room to room with my laptop in one hand and my microphone in another, trying to find a quiet place to host a webinar for, like 300 people. Every single floor of my house, there was construction. The carpet was being ripped up. We had a leak that went up three floors due to a faulty toilet and a huge backyard porch project. There was a literal hole in the side of my house so loud, I was like, this is not even happening. I don't even have a floor. One of the nights we were sleeping upstairs with just the subfloor, we all had to go, like, wear shoes upstairs because there were, like, nail pops everywhere. It was insanity. And I just was laughing the whole week because I was like, you. You. You can't make this up, right? And I think, again, it goes back to the mindset piece. In previous launches, I would have let that just spin me the hell out. I would have been like, this is it. Pack it up. We're done. Like, I wouldn't have given up. I would have gone through the motions, but I would have been so stressed. And there was just this moment, multiple moments, in fact, in the week where I was just looking at it, and I was like, this. I do not have to be stressed by this. Like, stressing out about this is optional. And I choose, no. I choose not to engage. I choose to just keep it light, not think about it. Just carry on, friends. Carry on. And that's exactly what I did. And I'm so proud of that. It just, like, wasn't a thing. It was like, this is life. Sometimes life is crazy. Sometimes you take a sales call in your car and it's okay, right? Like, it's just okay. And I don't have to turn this into some dramatic, like, spiral the way that I would have in previous launches. That was so incredibly empowering. So just wanted to share that that was going on in the background. So I want to tell you that I think as far as actually running the summit and how I approached it, the strategy that I think made the biggest difference was, and this, I think, is the most transferable thing I can give you about how I did it. If you ever want to do something like this, instead of teaching people how to, like, fix everything in their business, which really wouldn't have been possible in trying to do, like, 90 minutes a day for five days, right? What I really focused on was diagnosing, okay? So we really spent the time diagnosing what was actually wrong in people's businesses. So I went deep on exposing the problem. If we talk. If we were talking about predictable plan, I was going deep on the mistakes that people were making when they planned. Right? I was really helping pinpoint, helping people on the summit pinpoint what was breaking down in their specific situation. And that was the vast majority of what we did. And I called people up to, like, have me help them troubleshoot. And my goal wasn't for people to walk away being like, okay, I know everything that I need to go and do to fix it, but I wanted them to walk away being like, oh, my Gosh, this is why I'm not where I'm at. It's A, B, C. I see exactly what's wrong, and now I can make a plan to go and fix it. And if that involves, like, working with Steph and being in her mastermind, then, like, I'm gonna. I'm gonna look at that as an option, right? I think this can feel really counterintuitive at first. And this is a big piece of what I teach to my clients, because you might be thinking, like, well, like, shouldn't we be giving people the solution? Like, isn't that what they want? But here's what I've really come to believe, based on so much experience, is most people do not actually know what their problem is. And that is in any subject matter, okay? They think they do, and it doesn't. Like, this isn't meant to be condescending. It's not like disempowering people. It's just literally, they have been so focused on trying to fix things that they've never truly stopped to look at what's broken. Right? They're just in such a hurry to, like, make the pain go away and make it better that they haven't slowed down. They're just, like, trying everything. This is what creates that, like, spaghetti throwing at the wall feeling is not slowing down. To be like, what is actually the deal here, right? And this applies to all of you, regardless of what your subject is. When you help somebody see their problem really clearly, they go, oh, my gosh. Like, that's what's been going wrong. It's not that I'm an idiot. It's not that I can't do this. It's not that I'm a bad parent. Like, they're just like, oh, it's just because I've been approaching this wrong. Or, oh, I've just because I haven't been doing this thing right. And then the desire to fix it, friends, the desire to fix it becomes overwhelming for them. They're like, oh, my God, now that I see what's wrong, I'm so ready to roll up my sleeves and fix it. You see that if you can create. If you can spend your energy helping create that emotion for people of like, let's go. I'm ready to fix this. You don't even really have to sell them. They're selling themselves. They're like, tell me what I gotta do. I get it. Now I see. Oh, my God. I didn't see. Now I see that alone, by the way, is such a gift. I mean, think about a problem you've had in your life. Like, I think about, you know, being angry at my kids or yelling at my kids or, like, losing my patience if you were to tell me, oh, Steph, it's not that you're a bad mom. It's because of this thing over here, right? It's because you haven't been lifting your weight or, you know, you haven't been doing X, Y and Z. It makes me go, oh, my gosh. Okay, okay, well, I can fix that problem. Like, let's fix it, right? So that is absolutely huge, number one difference maker, I would say. And it's not that I don't do that on my webinars. I. I really do. But the five day summit in the space of the five day summit meant that I got to do these live diagnostic hot seats where I got to coach people. I got to coach people live. And I think that was really powerful. It was powerful for the people who got coached, and it was powerful for the people who got to listen to that. So that was huge. Another thing is, I promoted the summit for an entire extra week, y'. All. I marketed for five weeks. This is one of the easiest things you can do to fix results of your launches. When my clients come to me, they're like, my launch failed. I'll look at what they did. I'm like, you promoted it for a week, you promoted it for two weeks. It's just not enough. Okay? Your audience needs to hear about your thing way more times than you think they do and in more ways than you think they need it. Okay? Because that's what's going to make it feel urgent enough to be like, let me finally just sign up for this thing. Right? So those are the strategies that I think made the biggest differences. I did do a ton of sales calls on this launch. I love sales calls. I teach people how to do them. People come to my sales calls and they're like, I hate sales calls. And I love yours. They're like, this actually helped me. So if you feel like you're allergic to sales calls, I totally get it. But the way I teach them is very empowered and very consultative, which I think helps a lot. Almost every single person opted in for a sales call. So I did, I think, pro, and I have a very high conversion rate for my sales calls. I think I did about 20 sales calls. So it's a lot. You know, it's 20 hours of my time on sales calls, but I'm always getting better at my sales call process. And repetition will do that. I will coach my clients on sales calls and I'll like rattle off these phrases and that I use. And people are like, how do you do that? And it's like, because I've done over 100 sales calls, right? So I know that we want to kind of hide behind our funnel or our emails or our content, but I have found that it just is way faster and way more effective to lean into real conversations with real people and getting really, really good at that. Right. So I want to share some of the mindset pieces that I think. I know I talked a lot about mindset at the beginning, but just some specific things that I wanted to share first. And I think these made a huge difference. First, I got really on board with my, what I like to call my good goal, which is what I teach as like a sufficiency goal. This is like your sort of minimum viable. And I chose 10 for that number because 10 is what I got last time in my launch for new clients. So I always tell my clients, for your sufficient sufficiency goal, you can choose the number of what you did last time, but you can't go higher. Okay. That's your sufficiency goal. And your job is to emotionally get on board with that. And I was fine with it. I was like, you know, I want more and that's okay to want more, but I can be okay with 10. And so I think that I committed to that number really being enough. And it kept me from spiraling, Spiraling when things were quiet. Cuz there were quiet days. There's always quiet days during a launch. So if you are running from desperation, you're gonna make bad decisions. And I always tell my clients, you need to be able to afford a bad launch. And I was in that place where I was like, you know, I'm not in a place where If I got 10 clients and I wanted more, it wasn't gonna be a problem financially. We have three to six months of Runway always in the business. And so it was fine, right. And I ended up with 18. So that got to be a really like pleasant surprise. Right? So you have a sufficiency goal to ground you. That doesn't mean that you quit when you get to that number. But it just like helped me feel grateful and not freaking out. And I think that was really huge. The second thing I had to really keep coming back to was my belief in the people that I was inviting. Okay. And my belief in my program. I know I talked about this at the beginning, so I won't say too much more about it, but when a sales call got hard or somebody had an objection or they wanted to think about it, I just kept coming back to that belief. I generally like. I know from experience that my program has the ability to change people's lives. And I've watched it happen. And I just kept grounding into that belief and getting excited for the people that I was talking to. And that helps me be just a completely different person on the call. So that was huge. The third thing is I really leaned a lot on Claude this time, the AI tool. I will be sharing more about this. I might do a podcast about it. I like to use Claude as a thought partner. I'm very strict about this. I do not outsource my brain to AI because I think it just gives you really generic, boring slop back. But I used it as a thought partner to help me organize my original ideas and it would help me just move a lot faster. Right. And I really do want to name that here because I think a lot of us are either not using AI at all, which sometimes that's like some people have a more that's a moral choice, or you have a strong reason, that's totally fine. But then other people are using it as like a shortcut that is trying to like skip your own thinking. And that's where you get into trouble. The way it's helped me is not by thinking for me, but by helping me get my thinking out of my head and organized onto a page. I swear to God, I don't think I could have come up with 5, 5 days of webinars if I hadn't done this. I would just give it all my thoughts and it would help me put it into a cohesive order that I could then get on slides. So that was huge. And then the fourth thing I wanted to share is that I had to keep repeating the same core ideas during my launch, even when they felt kind of old to me. Okay, so repeatable sales system, something I talk about all the time. Money making activities, something I talk about all the time. These concepts are not new to me. I've been teaching them for 10 years. But they are new to somebody who's hearing them for the first time. And the people who need to hear them the most, the people who've been spinning out and trying everything, right, they need to hear it over and over. They need to hear it clearly and confidently and like from a place as if. As if I am saying it for the first time. So sometimes my clients will be Like, I'm really sick of saying the same things. And it's like, you just need to not make that a problem. Okay? You're not. I've been joking with my clients. Like, if you're bored, go get a hobby. May I suggest cross stitch? Right. Your core message is not for you. It's for your clients. It's for your people. I want you to be excited about your business. I want you to be fired up about launching and selling. But you know you're going to be like, your core message is not going to feel new. If you're asking it to feel new and novel to you all the time. You're just going to confuse your buyer because they're already behind you. They're like, wait, what is she talking about? Like, this is too advanced for me. You're supposed to be ahead of your buyer at least a little bit. Right? So, yeah, what feels kind of intuitive to you is going to blow their brain. Right? So those are the biggest learnings. And then here's the scary part that I wanted to share. Just kind of at the end, I want to share this. It feels vulnerable, and like I said, I'm going to say it anyway because I think it's important. I am. My goal, my big goal is I'm taking my Mastermind to a hundred people. Okay. I'll tell you why I'm, like, so afraid to say that. I don't know if maybe I've said it, maybe I've said it sheepishly, but I don't think I've really owned it out loud. I'm at. We have about 50 clients in the Mastermind right now, which is already, like, this is the biggest it's been. And when I say that out loud, I notice this little fear. There's this worry that people will hear it and be like, oh, I don't want that. It's not gonna be as good anymore. It's getting too big. She's not gonna know me, et cetera. So I've been doing a lot of work on this because the truth is, I genuinely am getting to a place through my thought work, and I've been doing a lot of inner work on this. I have been talking to myself and increasing my own belief and creating belief that a room of 100 is actually going to be a better. Better than a room of 30, better than a room of 50. I'm actually already seeing it to be true with my new clients. Okay? There's more stories, there's more diversity of experience. There's more coaching Happening. There's more proof that this works across different niches, different stages. There's more ideas being shared, there's more wins being shared. The program getting richer, not thinner. Right? And also growing to 100 will mean that I can invest in more to make it amazing. I can invest in more resources. I can have different kinds of coaches. I can have maybe I'm not even gonna say it out loud. I have all these ideas of features that I may add to the program when we are at that level that will make it so amazing and make my clients feel so supported. And I do not have to, like, know my clients any less or be less invested in them. In fact, I'll be more invested. Right? And I'm sharing this because I've really had to build that belief. It has not come automatically. I've had to sit down with myself over and over again because I keep running into this wall of fear and write down what are all of the reasons that this is actually better and really help myself start to believe them and actually start to feel excitement around it. I have gone from feeling so scared to being like, I can't wait. Okay? And I'm sharing this because I think a lot of you are carrying a version of the same fear. A goal that feels too big to say out loud, right? Or you want, like, you feel like you're in conflict. That's how I felt that this goal that I had of wanting to scale is in conflict with how I see myself now and how my clients relate to me. And, you know, just feeling like I can't have both. And then you get stuck, right? So there might be a version of your business that you want, but you're not letting yourself claim it. So then you're never gonna get there. So I wanna share that. The work of building that belief that you can hold that level, that it could not only be okay, but it could be better. That's the real work. And I think it's some of the most important work that you will do. It really hit me. I was like, I'm never gonna be able to go to 100 clients if I don't believe that it's gon great for them. Think about that, like, every action. If I'm secretly having these thoughts that it's, like, gonna suck and no one's gonna like it and everyone's gonna hate me, then I'm gonna subconsciously sabotage it. And then I'll be like, why am I not hitting my goal? Oh, I don't know. Because I'm in the background, thinking it's gonna be shit, right? And so you have to address the root belief that and get yourself fully on board, not just with tolerating the fear, but actually switching it and getting to a place where you are like, actually, not only do I want that, but I believe that it's gonna be better. I believe that it can be better than it is right now. And that has made the biggest difference. Now, going into my next launch, I'm like, let's go. Let's get to 70. Let's do this. I want everybody to experience how much better this room is gonna keep getting all the ideas I have, and everything I want to create and everything I want to roll out is designed for a group of that size. Notice how sold I am on that. So that's really not a coincidence. Okay, that is my debrief in a nutshell. It was a super exciting launch. I hope it's been helpful. I hope you can take a tidbit or two with you on your way, and I'd love to know what you thought. Please reach out to me. You can reply to any of our emails if you're on our email list, or you can always DM me. I'm on Instagram at. Hey, Steph Crowder. I have so much amazing stuff up my sleeve for you all this summer as we round the corner into May, So stay tuned. And until then, I'm wishing you the courage and the clarity to go after what you love.