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Hey there. Before we get into today's episode, I want you to know the sold out group programs. Mastermind is open for enrollment until Friday, July 17th. This is our cohort that will be kicking off this August for an entire year of all of the curriculum and trainings. Twice weekly coaching, regular feedback and more that you need to start sell out and scale your group program. Whether you have a group right now or you don't have one yet, but you think that's something you want to go to here in the near future, I want to invite you to put in an application you can go to Steph crowder.com mastermind now is such an amazing time to join us in SOGP because the price is going up by $2,000 in our next enrollment period this fall. And we are also doing our first ever live clients only event in October here in Louisville, Kentucky of my hometown. It's a optional event, it's just a bonus, you don't have to come, but it is included in your enrollment. So again, Steph crowder.com mastermind get that application in. Even if you're not sure and you're just thinking about it. It's something that you and I can discuss and kind of make a plan for what it might look like to work together so you can decide. All right, let's get into today's episode. Welcome to the Courage and Clarity Podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Hello. Hello CNC listeners. Welcome to the podcast. I am so pumped to be here today. I had this idea over the weekend that it would be really fun to do a little like pop up surprise podcast series. You know, at the moment of my recording this sold out group programs. The Mastermind is open for enrollment. We are open. Today is Monday. We're open through Friday. So I know we've got folks out there who are reading along with my emails, maybe came to our recent training class, have been Listening to the podcast and maybe you are somewhere in your process of thinking about joining us inside the sold out group programs Mastermind. Or maybe you're just following along and you love being here. That is also great. With all of that though, I wanted to just like this weekend I was thinking to myself, like, what could we do next week during our sort of main cart? Open enrollment is open period to just give even more value. If you came to my recent 100k group programs training, I served, served, served, served during that training. And I loved it so much and I just kind of wanted to keep the party going because I think that the moment we find ourselves in which right now, it's July, this moment is a really important one. It's a turning point in the year. And so I thought I was out on a walk and I was like, okay, if we think about finishing the year strong and. But even more than that, finishing the year stronger than you started, like wherever you are in the year so far, what if you could double it, right? Like, what if you could double what you've done so far in the second half? You know, y' all know sometimes I like my sports analogies. We think about like the second half of a great game, whether, whether you, you need to have a comeback half or maybe you're already winning and you just want to win that much more. The second half of the year is such an opportunity, okay? And unfortunately I see a lot of businesses just kind of death sliding into back to school and then Halloween and then it's the holidays and oops, maybe we'll just try next year. I don't want that for you so much opportunity to finish stronger than we started. So we are talking about finishing the year sold out. I thought about calling this like the second half or the back half blueprint that all of those names could work for this series. But essentially the concept here is I just sat down and did some brainstorming around. If I had to kind of give you five things that I would be thinking about if I was your coach. During my training, I did some coaching live and we played the game. If I were your coach, here's what I would have you do. We're gonna extend that game with this series. And I also, just as a side note, thought this would be a really fun way to ring in my 200th episode of this round of podcasts. If you've been following me for a while, you know that I had all these old episodes and we started over again. So I'm hitting 200 podcasts since I came back to business in late 2022. And so this just felt like a really fun way to celebrate crossing that 200 episode episode milestone. So there is going to be a new episode here on the podcast every day this week. Okay. Monday through Friday. Super exciting. We're going to do a daily drop. I'm going to try to keep these kind of short and sweet so you can consume them and, you know, be ready for the next one. So that is what we are doing. Again, the theme here is really about helping you finish this year at, like, even stronger than you could possibly have hoped for if you wanted the best possible outcome. There's five key areas that I work on with my clients and I need you to think about as well. Whether you're going to join us or you're going to keep kind of doing your own thing. Here's what I want you to think about. So today we are talking about setting your control panel. So as we head into this second half of the year. This might sound obvious, but it's pretty incredible how often I see people skipping this part. We actually need to make sure we have a plan. Okay. So often I see people kind of just jumping into the second half of the year. And it's okay if you're one of, if you're realizing, ooh, oof, like I've been doing this where we're just like, well, let's just give it everything we got for the second half of the year and like, hopefully I end up in a place that I like. Question mark. No, that's not how we're going to do things. You need to make your plan a intentional, cohesive, succinct, but really clear plan for what you're going to do for the rest of the year. Okay. So this is something that I do with my clients. If you become a sold out group programs client or if you're already in, you know, you're just continuing in your journey along the sold out group programs path. We will have one of our group VIP days on August 17th, so we call it a CEO day. And we're going to do this together. And I'm really excited about this one because we did this recently and people, we did it like, I don't know, in the, in the spring. And people loved it. They're like, can we make this a regular thing? And I was like, absolutely. I'm really excited for this time period because we are really going to be able to think about the rest of the year by the time we do this in August, you know, I typically help my clients create 90 day plans. That's what we typically do at these CEO days, where I teach you how to create a 90 day plan and I give you coaching on it, and I give you feedback and I approve it and you're. It's like the most clarifying activity to be like, okay, I've got my marching orders. I know what I'm supposed to be working on. It's the first thing we do together in the Mastermind. This time period, we're going to take it through the rest of the year, because I know it's more than 90 days, but before we know it, it's going to be December, and we might as well just think about August through the rest of the year. Okay? So we're going to do this together again with my feedback. I'm going to walk you through every single step so that you walk out of that session being like, oh, my gosh, I am so clear. I know it. I got my march marching orders, like, specific to me. I know exactly what I'm going to be doing. So what? My clients will be doing this with me. If that's not you, here's what I would have you think about. And here's just the metaphor that I would give you for this. Think about becoming a pilot, right? Nobody, just, like no fledgling pilot hops into the cockpit alone and, like, hopes that they can figure out how to fly the plane and not crash it when they try to come in for a landing. But that's what we do all the time in business. We're like, you're like, yeah, let me just, like, let me just do this myself. Let me just, like, you know, sort of wing it. Literally wing it. Maybe that's where that turn of phrase comes from. Typically, pilots will fly with someone who's landed the plane before, right? They'll have, like, an experienced pilot with them. So don't beat yourself up if you're like, why can't I figure this out? You're literally like, this. This. This pilot, this inexperienced pilot who's trying to figure it all out by themselves. Like, none of us should be doing that, okay? The other thing we shouldn't be doing is flying without a flight plan. Really think about if you. Of course, most of us have been on an airplane. They have, like, the process they have to go through to take us from point A to point B. It's all planned in advance. They are not making it up as they go along, y'. All. And yet so many of us are trying to do that in our businesses. So we have to have that control panel set. We want to think about setting your GPS before the road trip for the rest of the year and, you know, going forth with confidence and that clarity that you've been craving. So for my clients who do this exercise with me, there are two main things that you need to think about. Two main goals for the rest of the year. The first one is having a solid revenue goal. Okay, so this is going to be naming, getting to know and naming your numbers. Not just thinking, I just want to make as much money as I possibly can for the rest of the year. That is not a goal, that is not a plan. Where your actual plan comes from is getting to the bottom of. We like to use three numbers inside the slowdock group programs Mastermind. And those are good, better and best. And with this framework, we use your real numbers. No two businesses are the same. No two personal lives are the same. Right? So we have to use the real numbers from your actual life and your actual business. We're not just making these numbers up. Okay, so with your revenue goal on the offer side of your business, we're gonna figure out what kind of money you wanna make and importantly how you're going to make it. Too often I talk to people and they're like, well, I really wanna make 100k or I really wanna make 50k or I really wanna make 200k, whatever the goal is. And when we start to get into the conversation about like how they're gonna do it and how many clients that breaks out down to very quickly, they're like that, it starts to fall apart. Okay, so we need to make an actual plan for how the numbers are going to come together. And listen, in practice, in real life, it's probably not going to go exactly like that. Again, going back to the flight analogy, it's like there might be some turbulence, we might have to divert, we might have to, you know, make some changes when we're in the air. But that doesn't mean that we don't start with a plan. So that is the first half of your 90 day planning process. The second half is on the audience side. So it's one thing to have your money goals, your offer goal, and to kind of start to formulate a plan of like, how am I going to make this happen for myself? But we also need to be thinking about what, like that sort of like the, the yin and yang here. We need to have the eyeballs and the traffic and the people to support your money goals. So I always say all a business is is having something for sale and having people who buy that thing. That's it. We overcomplicate the crap out of it. But that's really all it is. So we need to have goals and a plan around each of those pillars. We already talked about the what I'm selling side of things. We also need to have a plan and a goal for who are the people? How am I finding them? Where are they coming from, how many of them? Right. What am I doing on the audience side? So you need to have a game plan that addresses both of those pillars. Something else for you to think about that we develop inside of our plans that we'll do at our CEO day in August is what I like to call control goals. Okay. Everybody likes to think about outcomes. I want to make a hundred K. I want to grow my list by a thousand people. Whatever your thing is that you're trying to get to. We think about outcomes and outcomes are great. I'm not saying don't think about outcomes, but very few people are spending the time they need to be spending on inputs. Okay, maybe less sexy, but the inputs are what you can control as much as we can set a goal about something. When you're not focused on what am I doing daytoday to create the outcome, it's like we're blindfolding ourselves and just doing random stuff and hoping we land at an outcome that we like. That's not going to get you there. The great news is you have so much more control than you think you do. You just have to identify your daily money making activities. Okay, so it's going to look a little bit different for each person, each business really, depending on their industry, their business model, their season, their experience, their audience size. It depends if you're doing one on one or if you're in group. Your daily money making activities will vary. And we help our clients pin down exactly what their customized daily money making activities are. We all need to know that. But I think where people go wrong is they think that you reach some magical point in business where you don't have to be thinking about daily money making activities anymore. Not to be the bearer of bad news, but this never goes away, it just changes. So we have to have control goals to go along with your revenue goal on the offer side and your audience goal. You can set outcome based goals and we want you to do that. But we spend just as much time on your control goals. And your control goals are like, okay, here's where I want to get to and here are the things that I'm going to do to get there. Then again, on the audience side, here's where I want to get to and here are the tangible things I'm going to do every single day to get there. And I think this is really the value of having your mentor, your coach to weigh in when you get stuck. You're like, I want to get to this outcome, but I don't know what I should be doing on a day to day basis. We coach on that all day long. It's exactly what we do. So this is what you want to think about as you begin this journey of, of figuring out how you are going to finish this year. Sold out. How you're going to finish this year stronger than you started. The first step is you've got to set that gps. You've got to have a plan. Do not skip this part. You want to spend a little bit of time looking at what has happened so far this year. Where are you? Where are you to your goal? Where are you in time and space? And then we can look at what do you want to make happen for the rest of the year and how can we start breaking it down based on all of these elements that we talked about today. So that is day one of how I would coach you to have a strong sold out finish to your year. I will be back tomorrow with day two where we're going to talk about the next area that I would have you focus on. As a reminder, Sold out Group Programs is open for enrollment at least at the time of this recording. And you can go to steph crowder.com/mastermind Put in your application. There is still time to have a conversation with me. We can sit down and talk about what this stuff would look like for you or. Or you can just go ahead and enroll if you know you are ready to join us. There has never been a better time to join sold out group programs. It's such an exciting time in the Mastermind. We have our live event coming up. The price is the best price it's ever going to be. So I would love to see your application. All right, my friends, I will see you in the next episode. And until then, I'm wishing you the courage and the clarity to go after what you love.