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Hey there. Before we get into today's episode, I want you to know the sold out group programs. Mastermind is open for enrollment until Friday, July 17th. This is our cohort that will be kicking off this August for an entire year of all of the curriculum and trainings, twice weekly coaching, regular feedback and more that you need to start sell out and scale your group program. Whether you have a group right now or you don't have one yet, but you think that's something you want to go to here in the near future, I want to invite you to put in an application you can go to. Steph crowder.com mastermind now is such an amazing time to join us in SOGP because the price is going up by $2,000 in our next enrollment period this fall. And we are also doing our first ever live clients only event in October here in Louisville, Kentucky of my hometown. It's a optional event, it's just a bonus, you don't have to come, but it is included in your enrollment. So again, stephcrowder.com mastermind get that application in. Even if you're not sure and you're just thinking about it. It's something that you and I can discuss and kind of make a plan for what it might look like to work together so you can decide. All right, let's get into today's episode. Welcome to the Courage and Clarity Podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Hello. Hello CNC listeners. Welcome back to the podcast. Welcome to day four of my second half series. This has been so much fun for me to put together. I've actually been listening back to my own episodes because I was like, these are really, really good. I hope you've been finding them helpful. I have been having so much fun creating like my own celebration this week by releasing these episodes. I feel like there's so much to celebrate. I'm celebrating the Courage and Clarity podcast surpassing 200 episodes since I came back to business in 2022. I am celebrating the doors being open and closing very soon for sold out group programs. The Mastermind, my year long group mentorship program that helps you start selling, sell out and scale your group program to so that you can get to 100k, 250k, 500k and beyond in your business. We are welcoming another amazing, amazing cohort of students. We have some of our clients who are up for renewal and are signing on for another year which is so super exciting. I'm also welcoming new people and it's just been a blast. So there is still time at the time of this recording and this podcast going out into the world, get in your application, let's have a conversation. If you've been vibing and resonating with what I've been sharing this week and you are somebody who wants to finish this year stronger than you started, double your results before the year ends. Go to stephcrowder.com mastermind let's talk. You got nothing to lose by applying. At the very least I can help you kind of make a game plan for what the rest of the year is going to look like for you. So we are on day four. 4. We have been covering so much ground in our podcast series and we are on day four today. So again, just to kind of backtrack for a second, just in case this is your first episode that you listen to in the series, I am covering the five key areas that I would want to inspect and dive into and coach you on inside My Mastermind. If you were my client, if you literally signed on with me and you said to me, steph, I want to do double my results by the end of the year. I want to have a stronger second half. It's July right now. I want to like kick it up into high gear. I would say game on, let's do it. I 100% believe in you. You got this. And I would say there's five things we need to look at. So we've been covering those day by day and we are on day four. So today we are going to be talking about your enrollment system. So yesterday we talked about sales fundamentals, right in, in day three, we talked about selling one to one, not necessarily for one on one offers, although that could be as well. But I really, when I say that, what I mean is having individual sales conversations with people very, very important to know the mechanics of what moves people towards a sale and how, like how do people behave in a buying situation when they're thinking about it and they need to talk to you. That's what we covered yesterday to today. We need to think about selling at scale. And my favorite way to sell at scale is by having an amazing, reliable enrollment system. It's really the heart of what we do. The heart and soul and the hub of what we do inside of sold out group programs. You may have heard me if you've been here for a while talking about my Buzz Blitz system. We're going to talk more about it during this episode. But. But Buzz Blitz is the enrollment system that I developed first for myself to create predictable six figure launches in my business. And it is still to this day the process that I use to make over six figures in revenue in my business every time I go to launch this time is no exception. Because it works. It's not because I'm amazing or because I'm special or any of my clients. I mean, they're special, don't get me wrong. But really, Buzz Blitz is this multi week client enrollment system that warms people up, clears objections, gets them excited, magnetizes the right people, and ultimately converts people at scale. Okay, So I want to. The reason this is so important. I mean, it's, it's, it's so, so important at any point in the year. But since we find ourselves in July and we're talking about finishing the year strong, I want you to be thinking about the fall, okay? Like the autumn, as is what I mean there when I say fall, right? I know it's summertime. At least here in America, in the Northern hemisphere, it's summertime. But before we know it, kids are gonna be going back to school and we are going to find ourselves in the thick of the fall season. And that matters because there's good news and there's bad news. The good news is everyone buys stuff in the fall. It's buying season. People are starting to think about the holidays. People are buying for back to school. People are just in a buying kind of mood. We just see this from a trend perspective. So that's the good news, the bad news. So the good news is everyone's buying this fall. The bad news is everyone's selling this fall. Okay, so there's high shopper demand, but there's also a surge in competition. This is why I often say that summer, we don't want to sleep in the summertime because a lot of the competition is on vacation. A lot of people are not really going for it in the summer. But what's going to happen when the fall hits is it's launching season, it's selling season. A lot of people who took time off over the summer and took a break and went on vacation are coming back and they're looking at the calendar and they're looking at the bank account and they're like, oh my God, I need to launch. So you're going to hear a lot of noise, you're going to see a lot of offers, and there's nothing wrong with this. It's just normal. It's just part of what happens in the calendar year. Okay? The great news is you can stand out, you can rise above it, you can be seen. But it's going to take intention, it's going to take effort. You're going to have to set yourself apart. You're going to have to answer the question, why you? Okay, Think about it. It's buying season, it's the fall. Like I already said, it's Black Friday. These are the moments that really count that are going to help you create that result of finishing the year in a way that's going to blow your mind. Like, just picture it. Picture whether you want to do a Black Friday sale or you want to do a September launch, or you want to launch in October, whatever it is that you're doing, I want you to imagine knocking it out. I. Out. Out of the park. I want you to imagine knocking it out of the park. It's completely possible for you, but it's not going to happen by accident. And the real risk here is if you just throw stuff out there, if you launch without a plan, if you're making it up as you go along, if you're like, let me just try a few things, you are going to get drowned out in the noise and in the chaos of selling season. Okay? So that is where. And the real question here is how do you separate yourself and how do you stay magnetic? When everyone is competing for attention, when there's so many people for them to pay attention to, so many offers flooding their feeds, what's going to make them buy from you? The answer to this is we answer it with Buzz Blitz. Okay, so as, as I've said, Buzz Blitz is my multi week enrollment system that takes people from cold, not paying attention to, warmed up on a wait list, super excited, sending you emails saying, I can't wait for you to open the doors. How do I get in? How do I get my spot? And then ultimately answering all of their questions. Even in a group, if you're on something like a webinar, you can answer everybody's questions all at one time. Make a really compelling offer, close them and get your new clients. That's what we do with Buzz Blitz. It includes having a sales event. I like to talk about webinars. We also can do multi day events like challenges or summits. Those are absolutely sales events as well. So it all centers around a high converting sales event. So a lot of people will come to me and be like, yeah, I'm doing a webinar and it's not working. And then they learn the Converts framework, which is what I teach inside of so gp and they're like, oh, yeah, right. I'm not doing that. Right. We're going to talk about the issues that happen in people's sales events. So you're going to have that sales event. You're going to have a way of creating a lot of attention and excitement and registrations for your sales event. Because that's the other thing is we see webinars and sales events that are underperforming because people aren't signing up for them. Okay, we'll talk about that as well. So we have to get people there. We have to deliver an amazing sales event. We have to make a really compelling offer and we have to have. We have to make it very clear and obvious why people should jump into it right now instead of waiting until next year or waiting until some magical mystical time in the future. Okay, so I want to talk to you about mistakes. Okay. I want to talk to you about inspecting your enrollment system. So we talked yesterday about, in day three about inspecting your sales fundamentals. If you're doing sales calls and really kind of doing an audit of like where you might be going wrong. So we're going to do the same thing right now for your enrollment system. So if you're somebody who's got a group offer, whether that is a group program, a mastermind, a course, a membership, any kind of group offer could even be like a low ticket, like a product, right? Because you'd be doing some kind of launch for that. Anything that you're doing a launch for. This conversation is for you if even if you're not there yet but you'd like to in the future, you could save yourself a whole bunch of heartache by knowing what these mistakes are in advance so you can watch out for them. Okay, so number one, the first thing for you to inspect is are you creating excitement before your launch? Are people excited? Are people on a wait list? Are people paying attention? Are people coming to you warm? Okay. Or are you opening the doors and Everybody's like, what's happening? Like, who are you? Are you building up that excitement? You could be getting emails and getting messages from people. I'll. I. I'm thinking of in this launch in particular, I received an email from someone who's new to me and was reading along all my buzz blitz emails, which, by the way, when you join, so gp I give you the entire system. I give you how to write the emails. I give you templates for it if you want them. Okay. And I use my own stuff. And so one of my new followers reached out and was like, I'm your ideal client. I'm on your wait list. Like, I'm just re. I'm just, like, reading everything you're sending. Like, keep it coming. That's what you're looking for. And if you don't have that level of excitement before your launch, that is something that we want to work on. We don't want to just be, like, opening the doors and kind of surprising people and then wondering why they're not excited. It's like, be excited, right? And we haven't really had that lead up. We haven't had that ramp up to, like, kind of create this, like, slow burn of energy and excitement and value. Creating value the entire time. Creating value for weeks in a row. It's so interesting because people will tell me they don't like selling or they don't like launching. They'd rather just provide value. They'd rather just do free podcasts and free emails and just. Just provide value. And my answer to that is, your launch should be valuable. Your sales emails should be killer. They should be helping people. Your podcast episodes in a launch should be the best podcasts that you create all year. Right? Here I am this week, I am in the middle of a launch, coming up with new ideas of how to be valuable, coming up with this series to help you finish your year strong, right? Like, your launch should be so incredibly valuable. It should feel like the best time to be in your orbit. That would be something for you to troubleshoot and look at and say, hmm, it's not really feeling like that. Launching is feeling like this. This thing that I'm asking of my audience. Like, I'm like, they're doing me a favor by participating in my launch. No, no, no. They should be so excited. They should be like, oh, my gosh, it's coming at me from all different angles. This is so exciting. Okay, so that's the first thing. Not. Not creating excitement leading up to it. The second thing is no one Paying attention and no one seeing you. So this one's really big. I will have a new client come in and tell me and show me everything they've been doing in previous launches. And one of the number one things I see, hands down, is they're just not being loud enough. Right? They're just not talking about their enrollment event, their sales event, whether that's a webinar, whatever it is. They may have sent just a few emails. Very, very likely that you did not get the right volume of messages out there. People just missed it. Okay, so they missed it either because you didn't say it enough or because you didn't say it in a compelling way that made it memorable. It could be both. It could be both of those things. We need to have compelling messages, and we need to have enough of those messages for them to actually be seen for people to be like, right, she's got that class coming up. I can't miss that. Okay, so you want to make sure if people aren't paying attention to you, it's one of those two things or it's both. The third thing is something we already touched on briefly, which is underperforming launch events. So this looks like not enough people are registering, not enough people are showing up for it. Not enough people are coming. Or then if they do come, they are not moving forward. Okay? So you want to look at something like your webinar or your challenge or whatever that sales event is, and really ask yourself, did enough people even turn up for it to match my expectation? Like, if you're trying to get 10 people into a group, but 25 people signed up for your launch event, or 50 people. It Honestly, at a certain point, is just a numbers game. And you may not have enough eyeballs and enough people paying attention. You're. It's not that you're. It may not even be that your webinar was bad or that it wasn't enticing. It may just be that the numbers weren't there. Right? So that's something to think about as well. Take a look at your launch event and ask yourself, how is it performing? The next thing is having an unclear invitation. So once someone is taking part in your sales event, they're coming to your class, the invitation. Is it clear? Is it obvious in is there a strong enough why to buy? So think about that phrase, why to buy? Right? Why should I buy? Why should I do it now? Why should I not put this off? And I'm not talking about marking it down and slashing the price and discounting it, that's not like you'll be really amazed. But I don't see that move the needle nearly as much as other things like getting, you know, an outcome that, that someone really wants solving their problem, taking care of it right now, not letting another week go by with them having this problem that's always going to stronger and more compelling than just a discount. So you've got to make sure and inspect your sales event and your launch. Do you have a clear invitation? Do you have a strong enough why to buy? Or are people sitting on the fence? Are you losing them because they're sitting on the fence? One way that you can tell is if they're telling you, yeah, I really like this, but like I'm just going to join next time or I'm just going to sign up in the future. Okay. So that would be a signal that we don't have a strong enough why to buy. And there are so many different ways that you can create this that have nothing to do with discounts. And the last one is the three use, okay? Not unique, not urgent, and not unmissable. So you want your, your launch and you want your enrollment system to be unique. You want it to feel different in your market. You want to be saying things that other people are not saying. You want to be shaking things up, you want to be interesting. Okay? So we have to be thinking unique. If you sound like everybody else, look like everybody else, and following the same trends as everybody else, it's not unique, it's not memorable. The second one is urgent, right? So why is this urgent? Right now we have internal urgency and external urgency. Everybody thinks about external urgency. That goes back to things like discounts, like I mentioned. But other versions of external urgency is the doors are closing, there's a deadline, right? This bonus is ending. Nothing wrong with external urgency. We need it and it's great. But most people, most clients I work with, when they come to me, are not thinking about how to create internal urgency. Internal urgency answers the question, why should I solve this problem right now? Why should I not wait, why is this not something I can kick into 2027? Why did I need to take care of this yesterday? How do I shoot this to the top of my priority list? That's internal urgency. And it's 10 times more powerful, typically. And then finally unmissable. How do you make your enrollment event just tantalizing, right? Just like that is so different. That is so unique. I have to be part of it. I don't want to miss out. I'VE got to be there. I think a great example that we've seen of this in, like, recent times is Jesse Jean and the YAP challenge. Totally unmissable. Everybody's doing it. Everybody's talking about it. Now, I'm not saying your launch has to be that, but like, that level of. We haven't seen that level of popularity and notoriety in quite a long time. But in one way or another, for your people, it needs to feel unmissable. They need to be like, no, I like, imagine you having a webinar or a workshop and people being like, I need to clear my schedule. I need to move things around. I can't miss that. It's so important to me. Okay? So I want you to know that trying a few things that you've seen other people doing online is not a strategy. Okay? Trying to look and, like, get enough information from your favorite podcasters, episodes, or your favorite business coaches, Instagram, or you're somebody else in your niche who seems to be doing really well. You can try to emulate and replicate and duplicate what they're doing, and you might see a little bit of success. But typically what you're not seeing is the entire strategy underneath it. If somebody's winning, there's a whole lot more to it than what meets the eye. And so if you're just doing a few things here and there, you don't have an enrollment system. You just have a pile of things that you've been trying. A enrollment system. An effective enrollment system is what makes buying season work for you instead of against you. Okay? You can stand out in buying season, you can win in buying season. You can have your best enrollment ever. But it's not going to happen by accident. You're going to have to get intentional and you're going to have to address all of these things that we've talked about in in today's episode. Buzz Blitz is my complete system that takes care of all of it and just helps you go ahead and install it and two to five extra results right away. And it's what we do every single day inside of sold out group programs. So if you want to just take what we have tested, battle tested across industries, across seasons, across economies that is waiting for you inside the sold out group programs Mastermind and you can get started right away. So we officially kick off in August, but when you join us this week during our enroll period while we're open, you're going to get immediate access to Buzz Blitz to my curriculum. So we're going to kick off officially in August. Your year, like your clock with me, does not start until August 17th. You actually get a bonus month. I have had clients make 50k, even 100k in the bonus period where we had not even met, we had not even started yet. They just took Buzz Blitz, implemented it in their business, and watched it take off. This is available to you, but you've got to get your application in now so we can have a conversation if you like, or you can just go ahead and enroll. So it's Steph crowder.com mastermind and I hope to see your application and learn more about your business very soon. Okay, one more day to go in our second half series. I will see you back here for day five, and until then, I'm wishing you the courage and the clarity to go after what you love.