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Hey there. Before we get into today's episode, I want you to know the sold out group programs. Mastermind is open for enrollment until Friday, July 17th. This is our cohort that will be kicking off this August for an entire year of all of the curriculum and trainings, twice weekly coaching, regular feedback and more that you need to start sell out and scale your group program. Whether you have a group right now or you don't have one yet, but you think that's something you want to go to here in the near future, I want to invite you to put in an application you can go to Steph crowder.com mastermind now is such an amazing time to join us in SOGP because the price is going up by $2,000 in our next enrollment period this fall. And we are also doing our first ever live clients only event in October here in Louisville, Kentucky of my hometown. It's a optional event, it's just a bonus, you don't have to come, but it is included in your enrollment. So again, Steph crowder.com mastermind get that application in. Even if you're not sure and you're just thinking about it. It's something that you and I can discuss and kind of make a plan for what it might look like to work together so you can decide. All right, let's get into today's episode. Welcome to the Courage and Clarity Podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Hello. Hello CNC listeners. Welcome to day five of five of my second half series. Welcome. You have made it to the end of this series. I hope you've been enjoying it. It's been really fun for me to put this together. As a reminder, this is just my take on the five areas of your business that I would have you inspect as your coach. If you're working with me, these are areas that I would want to deep dive with you if you told me I want to buckle down and finish this year stronger than I started. I want to have an amazing second half to the year. I want to double my results. I want to feel so, so proud of myself by January 1st of next year. Like, as I think back on the second half of 2026, what are the things that I would have you think about? What are the things that we would need to have in place to really just blow your own mind in terms of the results that you are able to create over these next six months? All right, the first half of 2026 is officially in the books and now we are moving on to the second half and I think this is really where things can get interesting. Okay. So we have covered so much ground so far in this series and in the series we've really been celebrating the Courage and clarity podcast surpassing 200 episodes. Super exciting. And also we are concluding and wrapping up this enrollment period for the sold out group programs. Mastermind have been having amazing conversations with entrepreneurs and all different, you know, subject matters and industries, welcoming our new clients and getting really excited for our kickoff, which is happening in August where they'll work with me for a whole year. If you're listening to this and you're like, shoot, I still, man, like I missed this or I meant to apply or I really want to get in, you can head to stephcrowder.com mastermind and get yourself in on the wait list or you can also email us and we'll see what we can do. If you happen to be catching this, like within the, you know, within the couple days of us closing, if you want to have a conversation, there may still be an opportunity for that pending my calendar. So shoot us an email. You can reply to any of the emails that you get from us or you can join the waitlist and do all the things. And we would love to take a look at your business. But for today, we are talking about day five. Day five, I want to address audience growth. Okay? So if you told me I want to have a really strong second half of the year, I want to increase my enrollment in my program, my offer, I want to increase my client roster, I want to make more money. One of the things we would need to look at is your audience, right? We need to look at who is in your network, who is in your sphere, who is paying attention to you and how do we get you in front of some more of the right eyeballs. However, we are not going to just stop the conversation there because I think that's where a lot of people go wrong. A lot of people think about, I just need to get in front of more. More people. I just need to get in. I need to get more eyeballs on what I'm doing, and then I'd be golden. But I want to point out that getting eyeballs alone is not the win that you might be thinking it is. Okay. I have had clients with massive followings on platforms like Instagram, and. And they're not making any money. Okay. Just because you have people paying attention doesn't automatically mean, like, you would be shocked. You probably look at some of these people who have, like, you know, 30,000 followers, 150,000 followers, and you're like, oh, they can just, like, make any offer and it'll just convert. It's not the case at all. Okay? So, yes, we do need to get in front of new people. We. We do need to be growing our audience. But that is only. I was gonna say half the equation. It might even be less than half of the equation. Okay. We need to be thinking about what you are doing with the attention that you do get and how you are converting it. So the mistake here is, you know, something that I've been asking on my Instagram, I made a reel about this recently because a lot of people have been participating in Jesse Jean's YAP challenge with the hope of getting traction and maybe even the hope of going vi. And the question that I posed recently, actually, it was a carousel that I made on my profile. The question I posed was, are you ready to take advantage of the opportunity of going viral? Right. I have seen people get traffic and go viral and be in front of their ideal audience, but they don't have an optimized bio. They don't have clear calls to action. They don't have a sales page that is actually doing the heavy lifting of taking people through the psychology required to turn somebody from a process prospect into a buyer. Right? And what that ends up translating to is maybe a whole bunch of people like a post or they even repost it, but it doesn't turn into anything of substance. So I'm also thinking on the flip side of this, I have multiple clients who have been able to harness the power of viral moments. And one client in particular that I'm thinking of has gone viral several times in the past year. And this client has been able to sign clients and actually get herself booked out with a wait list from her viral moments on both Instagram and TikTok. She has sold one on one premium coaching, and she's been able to do that because when people landed on her page, a whole bunch of people we had audited, what is she saying in her profile? What does her storefront look like, so to speak. Right. Like if you think about something like Instagram or LinkedIn, wherever you are, if you think of that as almost like your calling card or your, or your business card, like it's kind of a modern day business card, you have to really take a hard look at that and ask, is it going to get somebody to take a meaningful step? At the very least, that would be to hit the follow button, but would be even better is if they launch off onto your page, even better if they book a call or they take whatever key action, whatever key sales action that gets them into your pipeline. And so it was super fun for this client not just to go viral, which of course is like fun. And it's a dopamine hit to see. I have, I have a silly meme video going viral right now. And it's so fun. Every time I open Instagram, like more people are posting it and like that's, that's cool. Like, I'm not going to take that away from you. That, that can be really fun to feel that validation. But it is 10 times more fun when you have a client come to you through TikTok, through Instagram, through LinkedIn and say, oh my gosh, like I loved people that post that you made. I can't wait to have a call with you. I've been looking for someone like you and they just really feel like you are the missing piece or your coaching, your offer is the thing that they've been looking for. That's the best case scenario. Right? So what I really want you to consider is that audience growth in and of itself, like in a vacuum, doesn't actually do anything for your business at all. Audience growth only works inside a conversion plan. Right? So we have to be thinking about how to actually convert. When we have that attention, you want to think about getting in front of people and being ready to convert them. And that is what we build together inside of sold out group programs. The other thing that I have a lot of my clients think about and it's become kind of a joke in the program. I'll look at somebody and I'll say, do you have a podcast? And they'll say no. And I'll say, are you open to starting one? And we'll kind of laugh. I like jokes aside, I think every expert, every subject matter, you know, expert, every teacher, every entrepreneur with a, with a message to share Which I know is you. If you're listening to this podcast, you should have your own podcast. Why not, right? Sometimes people will say to me, steph, like, is it too late? You know, there's like so many podcasts and isn't it saturated? My response to that is always, look, I've been a podcaster since when people didn't know what podcasts were. And back then, like, I started this podcast back in the day the first time around, because I did not feel, I felt that women and female entrepreneurs were severely underrepresented. There was lots and lots of stories of men and that was all well and good, but I was becoming a new mom at the time and I really wanted to hear the uniquely feminine journey of being a full time entrepreneur and a mom. Right? And so I created that podcast. Now back then there was not much competition, so that was cool. But at the same time, there was not nearly the listenership that we have today. Everybody listens to podcasts. And in fact, I was reading some stats the other day about how the like, many of your ideal clients are podcast listeners. So there has been some research that's been done about the average household income of podcast listeners. Right. So when we think about people, especially if you have premium prices, you want to be selling to people, of course, who are able to afford working with you. A lot of those people are listening to podcasts. So your ideal people are listening to podcasts. They can be. They're already on the app. And when we have people already on the app, that is an excellent starting point. Right. The other thing about starting a podcast in 2026 is it has never been cheaper or easier. Okay, Inside of sold out group programs, I have a little mini course that teaches you how to start and produce your podcast with less than a hundred dollars total and an hour a week. That's it. That's all it takes. A lot of people think it's like this huge production and that's because it used to be. When I started started podcasting, you really had one option. You had to pay someone who knew what they were doing. You usually had to pay them anywhere from 350 to 500 or more dollars to produce your podcast. Right. And produce your show notes and make it possible today. There are tools where with the click of a button, you can get an amazing sounding podcast inside of a software. You can get show notes very easily. Have your podcast titled like, it has just never been cheaper and never been easier. So that's my little like rallying cry. If you've been Thinking about it, I would highly suggest you go for it. And inside of sold out group programs, we teach you how to do it really easily and how to build it into your growth plan. And again, not just getting the traffic, but what are we going to do to actually convert it into buyers. So it's important just kind of as we wind this down, this is going to be a short and sweet episode here. But, but you know, I want you thinking about the fact that getting traffic isn't the same as getting clients. Okay, yes, we want traffic. I'm not ever gonna say that you don't want traffic, but we have to think about converting that traffic. And how do you do that? It comes down to being clear, having great invitations, having killer messaging, and being just super, super clear about what outcomes you create so you can magnetize your ideal client. And then also thinking about and inviting you to ponder the possibility that even going viral could create the outcome of zero. If you don't know what you're doing right? And then just, you know, keeping in mind that attention and getting attention from your ideal clients without a plan attached to it can be wasted attention. We never want that. We want to be able to harness that opportunity when it does come to your doorstep. Right. This is part of the heart of what we do inside of sold out group programs. When you create your 90 day plan with us, which I personally review, we're gonna actually gonna make them together in our kickoff in August. A whole 50% of the plan that you're going to create is about growing your audience. And specifically we're going to get into what you can be doing, things you control, actions you can take that are going to grow your audience. Not just saying, I'd like to grow my email list by 500 people. Well, what are the tangible things that you're going to be able to do to create that outcome? We help you build that plan and then coach you to it and give you feedback and all of the things that you need to actually make it a reality. So Sold out for Programs is open for just a little bit longer. We are getting started very soon in August when, that's when our year is going to begin. But our enrollment is open and it's closing right now, so reach out. I would love to see your application. Stephcrowder.com mastermind shoot us a note if you want to talk, but I hope you all have loved this series. This was a spontaneous idea that I had over the weekend and I was like, what if we just do it? Let's just do a five day series. Let's. I love to do a good podcast series, especially when I'm launching, especially when I'm putting my work out there into the world. I just love to sort of think about how I can make my enrollment periods as exciting for my audience as possible. So I hope this has delivered. I hope that these five days together have given you a lot to think about in terms of how you are going to finish this year. So strong. I believe in you 100%. You can do it. There is so much time left. Do not, don't, don't you dare convince yourself that you're just gonna wait until next year or that this year is too late and that you can't blow your mind. You absolutely can create incredible, phenomenal results. And I hope that some of the ideas that I've shared have given you some, some thoughts that you can take and run with. And of course, if you wanna work with me for more support, I cannot wait to meet you there. All right, my friends, I will see you very soon on my next episode. And until then, I'm wishing you the courage and the clarity to go after what you love.