Podcast Summary: Courage & Clarity – "Fill Your Group Program in 5 Weeks (Webinar Replay)"
Release Date: June 24, 2025
Host: Steph Crowder
Introduction and Host Background
In this episode of Courage & Clarity, Steph Crowder introduces her training session titled "Fill Your Group Program in 5 Weeks." With over a decade of experience helping entrepreneurs, Steph blends inspiration with actionable strategies to guide listeners toward building sustainable businesses doing what they love.
Notable Quote:
“At your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work.”
— Steph Crowder [00:00]
Understanding the Audience
Steph begins by identifying her audience, acknowledging that listeners may be at different stages regarding group programs. Whether listeners are new to group programs, have existing ones that need optimization, or are experiencing declining enrollments, Steph assures them that her strategies are applicable across various stages and niches.
Notable Quote:
“Everything I'm teaching you today will work for different offer types. So just stay with me and we'll make it apply to you as well.”
— Steph Crowder [01:45]
Challenges Entrepreneurs Face
Steph delves into common struggles faced by entrepreneurs, such as feeling disorganized, experiencing inconsistent sales, and dealing with overwhelming to-do lists. She emphasizes the desire for sustainable and predictable growth, moving away from the emotional rollercoaster often associated with launching and managing group programs.
Notable Quote:
“You want to go from these peaks and valleys, this like, herky jerky, up and down, riding high, like, get me off the roller coaster ride, to this Sustainable growth, peaceful growth, consistency, predictability.”
— Steph Crowder [09:31]
The Three-Part Roadmap: Promote, Fill, Repeat (PFR)
Steph outlines her PFR system, a cornerstone of her training designed to help entrepreneurs consistently sell out their group programs.
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Promote
- Common Mistake: Not talking about the offer enough, leading to low visibility.
- Solution: Increase the frequency and depth of promotion. Steph introduces the concept of "helpful promotional content" and encourages blending sales with valuable content to engage the audience without feeling overly promotional.
Notable Quote:
“If you're afraid to be too self-promotional, it’s absolutely killing your sales.”
— Steph Crowder [24:34] -
Fill
- Common Mistake: Failing to create compelling invitations and not addressing objections.
- Solution: Develop personal invitations and address deeper objections beyond the surface-level responses. Steph highlights the importance of direct outreach and personal connection.
Notable Quote:
“You don't need a new idea. You need a repeatable sales system to sell what already works.”
— Steph Crowder [13:12] -
Repeat
- Common Mistake: Launching without a system, making each launch a new experiment.
- Solution: Establish a repeatable sales process that allows for consistency and scalability. This ensures each launch builds upon previous successes without reinventing the wheel.
Notable Quote:
“You want to develop your own sold out recipe because you know the exact steps to rinse and repeat.”
— Steph Crowder [35:23]
Five-Week Roadmap and Buzz Blitz
Steph introduces her "Five-Week Roadmap," a structured plan that guides entrepreneurs through the process of filling their group programs efficiently. Central to this roadmap is her "Buzz Blitz" framework, which focuses on generating buzz and momentum to ensure successful launches.
Notable Quote:
“Buzz Blitz can really speed up your results. So if you're someone who's in a plateau, Buzz Blitz can snap you out of it.”
— Steph Crowder [47:08]
Week-by-Week Breakdown:
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Week 1: Wait List and Warm-Up
- Building a VIP waitlist and making early sales to boost confidence.
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Week 2: Announce Your Event
- Promoting a signature event (e.g., webinars, free challenges) to generate interest.
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Week 3: Rally Registrations
- Encouraging audience members to RSVP and participate in training sessions.
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Week 4: Sales Week
- Opening enrollment and conducting consultative sales calls to fill the program.
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Week 5: Repeat
- Analyzing the launch, gathering testimonials, and preparing for future launches.
Client Success Stories
Through the webinar, Steph shares inspiring stories of clients who have successfully implemented her strategies:
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Melody: Transitioned from stagnation to enrolling 20-40% above her target.
Notable Quote:
“By changing how she promotes, Melody cranked up those results back to even where they were before.”
— Steph Crowder [30:14] -
Richard: Achieved over $100K from his group program in two months.
Notable Quote:
“He 20x his investment in the sold out group programs Mastermind.”
— Steph Crowder [35:34] -
Caitlin: Went from a dry spell to fully booked one-on-one coaching and oversold her group program.
Notable Quote:
“By the end of the first six months, Caitlin exceeded her best goals with full book one-on-one and sold out group programs.”
— Steph Crowder [39:48]
Mastermind Program Details
Steph introduces her signature Sold Out Group Programs Mastermind, an immersive 12-month hybrid coaching, training, and mentoring program designed for experienced business owners seeking consistent and predictable income through group programs.
Key Features:
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Individualized Coaching: Weekly group sessions where Steph and her co-coach provide personalized feedback.
Notable Quote:
“You will feel like I will be coaching you. I coach almost every single week.”
— Steph Crowder [59:49] -
Done-for-You Templates and Scripts: Access to over 55 sales psychology-informed email templates, launch calendars, webinar frameworks, and more.
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Expert Feedback: Monthly deep critiques of up to four pieces of work from participants, ensuring actionable improvements.
Notable Quote:
“You can submit up to four pieces of anything you want each month and receive a full review with action items.”
— Steph Crowder [60:50] -
Daily Coaching Support: Available through a messaging platform with responses within 24 hours.
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Community: A vibrant community of like-minded entrepreneurs across diverse niches, fostering collaboration and support.
Notable Quote:
“This is the best damn group of entrepreneurs that you've ever met across so many different cool niches.”
— Steph Crowder [60:14]
Investment and Bonuses:
- Cost: $8,000 for 12 months, with a 10-month payment plan available.
- Bonuses:
- Free 60-minute one-on-one strategy call for applications by a specified deadline.
- "Buzz Blitz 2.0" with updated planning documents.
- Access to a coaching replay vault with over 100 calls for continuous learning.
Notable Quote:
“You are going to be getting paid for that [group program], and you shouldn't be working for free.”
— Steph Crowder [05:03]
Q&A Highlights
Steph addresses various questions from attendees, providing clarity on how her strategies can be adapted to different business models and circumstances.
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Launching vs. Evergreen:
Steph emphasizes that while launching is central to her strategies, personal invitations can also be effective, and Evergreen setups are not the focus as her system outperforms them in 2025. -
Handling Burnout and World Events:
Steph reassures listeners that her coaching includes mindset work to help entrepreneurs stay focused and take control of what they can, even amid global chaos. -
Overcoming Objections:
She teaches entrepreneurs to dig deeper into objections to address the root causes, enhancing their ability to convert hesitant prospects.
Notable Quote:
“Always have a repeatable sales recipe that helps you sell your group without reinventing the wheel.”
— Steph Crowder [13:12]
- Starting from Scratch:
For those with minimal social media presence or new to group programs, Steph encourages leveraging personal networks and using her proven frameworks to build and grow.
Notable Quote:
“You don’t need a big audience to do this. You can find five, four, six people in your small group program.”
— Steph Crowder [32:32]
Conclusion and Call to Action
Steph wraps up the episode by reiterating the importance of adopting her PFR system and Five-Week Roadmap to achieve consistent, predictable sales for group programs. She invites listeners to apply for her mastermind program, emphasizing the transformative potential and the support system it offers.
Notable Quote:
“If not now, then when. Waiting is your brain's way of hoping that you'll get different results without having to change anything.”
— Steph Crowder [57:19]
Listeners are encouraged to take immediate action by applying to join the mastermind and start implementing the strategies discussed to transform their businesses.
Final Thoughts
This webinar replay serves as a comprehensive guide for entrepreneurs looking to scale their businesses through effective group programs. Steph Crowder's blend of personal anecdotes, strategic frameworks, and actionable advice provides listeners with the tools and confidence needed to achieve sustained growth and success.