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Participant 1
Hello.
Participant 2
Hello.
Steph Crowder
Hello everyone. Come on in. I'm so excited to see you all today.
Participant 2
Hello.
Participant 1
Hello.
Steph Crowder
All right, as you are coming in, please say hi. Hi, Jake. Please say hi. In the chat. Tell me that you can hear me, see me, tell me where you live. I would love to know. It's always so fun to hear where people are coming from. Okc. We love it. I am here in Louisville, Kentucky. Hi. Heather in Minnesota, Tanya in Germany. Super cool. All right, we got more people coming into our room.
Participant 3
Hi.
Steph Crowder
Sharon and Boulder. Cassandra in San Diego. Great. So glad the sound is good. We're going to get right into it here in just a minute. I don't have any time to waste. So excited to share with you all today. Suburb of Kansas City. Yes, you can hear.
Participant 2
Thank you.
Steph Crowder
Thanks for letting me know. Said in D.C. amazing. All right, you all. This is such an exciting training number one. It's brand new and I'm so excited to share with you. Yes. You can only chat with hosts and panelists that intentional. Thank you for bringing that. Excuse me. Thank you for bringing that up. We have it set that way just so you all can focus and not be distracted by the chat. It will come to me. So if you have questions or you. Exactly. No distractions. If you have questions or want me to clarify something, you can feel free to fire away. If you're like, oh my gosh, yes, I totally resonate with this. I want to hear that as well. But I want you all, this is going to be action packed so I want you all to be able to lock in on what I'm teaching today. Okay. If you are someone who has been wondering, I always get this question so I'm going to answer right off the bat. There will be a replay for a limited time. It's going to be available through the weekend. I would love for you to stay the whole time because I really do believe that's how we get the best value out of a training. And also there is going to be time at the end for me to do some live coaching and auditing for anybody who wants to do that with me. It'll be really fun. So stay if you can. But I understand life if you got to hop off. Yes, you can pick up where you left off with replay. Okay. So I am going to jump over to my slides. I'm going to share my screen in just a moment and then you all call can let me know that you can see. Okay. And we're gonna get right into it. Yes. Okay, cool. Amazing. Yeah, you should be. You should be muted. If, if I end up doing coaching, I can, like, I have to bring you up as a panelist. So yes, that is, that is correct. Okay, one more thing. There is the chat box which a bunch of you have found, which is great. And then there's also the Q A, which I see. Do see one question in there already. Please do use the, the Q A. If you specifically have, like, you really, you know, have a question you want me to answer, put it in the Q and A. It should be at the bottom of your zoom panel. Just so it stands out to me. The chat might start moving a little bit quickly with people resonating and telling me they agree and, you know, vibing with it. So if you have an actual question, use the Q and A for that.
Participant 1
Yes.
Steph Crowder
This is a one day webinar. This is the only time I'm teaching this webinar live. Somebody asked that. So yes, they. Good job making time for it today. All right, I'm going to start sharing and you all should be able to see my screen. Can you see that? I'm going to make it big in just a second, but I will lose my chat when I do that. So tell me, tell me that you can see. Yep, you can see. Amazing. All right, let's. Let's rock and roll. Let me present. And here we go. Welcome to 100K Group Programs. This is my brand new totally like Fresh out the kitchen masterclass that is all about how to start sell out and scale your group program. And really any offer. We are going to focus on all the different kinds of group programs. But this is the 12 month blueprint that you need. We're actually going to cover two different blueprints depending on your situation to help you start sell out and scale and reach your 100k goals. We're going to go over a couple different types of 100k goals so that you can really pick what is relevant for you. And my intention is that you walk away from this training knowing what to focus on next, knowing exactly what skill you have a deficit in and where you can really beef that up. So a lot of this is going to be helping you diagnose and kind of audit where you are right now so you can focus. So by the end of today's class, you are going to have the three skills that separate group programs that are selling out from those that stay stuck. Okay. I talk to a lot of entrepreneurs who have group programs that are staying stuck. You're going to understand how to break past that if that's been your experience. You are going to place yourself on the three phase map so that you know exactly what to build next. We're going to go over the two blueprints for how 100k year happens and then if you've already done that, how you can make 100k in a single launch. And we're going to cover two views, 12 months for the first goal and 12 months for the second goal so that you can pick your path. I'm also going to show you in depth my my five week roadmap for how my clients are earning five to six figures with their group programs and exactly how this can break down on your calendar. And I'm really excited about this last one. Don't sleep on it. This is the one shift that's separating the entrepreneurs who are winning right now from those who are really spinning their wheels. A lot of people have this backwards and until you see this, you're going to be like continuing to cycle through different strategies that aren't working. Okay, so during today's class I'm super excited. I will be opening the doors to my signature year long mastermind sold out group programs. And I have multiple bonuses that I've never been able to offer before. I'm like stoked to share this with you all. So stick around to get all the details and apply while we're live. And like I said, I will reserve some time for some live business audits and coaching if I have any takers on that. Okay, so here's the deal. I know you, okay? If you're in my world, if you're rocking with me, if you're here in this training today, I'm thinking this is probably you, okay? You're good at what you do. You know, you're good at what you do and you want to make a big impact on your clients. You can probably see that next level version of your business really clearly and you want to be able to claim it at the same time you're done playing small like enough of that. You want to decide that you're going and then go fully in. You definitely know you're not lazy. That's not the issue. It's not that you're not doing stuff, but truthfully, you're overwhelmed by too many directions. I think we are at an all time high. AI has really contributed to this in terms of how much information is available and that can create more overwhelm than I've ever seen before. And I've been doing this for over a decade. We'll talk More about me in a few minutes. So you can see the next level version of you. And you're really hungry for that. You're here because you want that. You just really wish that somebody could show you the way and take you up the mountain. So that's really what today is all about. Because I have a feeling this is what you really want. If you're anything like the hundreds of clients that I work with every single day, you want a clear system for getting clients consistently year round. You want clients who come to you pre sold. How fun is that when somebody's like, hey, I'm ready. I don't have questions. I just want to get to work. I was ready yesterday. I'm ready to make a change. Right? Amazing feeling. You want to feel confident and aligned about your offer and how you sell it. No more wobbling, no more feeling. Like somebody asks you at the fourth of July barbecue what you do and you're like, like, I don't really know how to answer that. Right. And overall, you really want to feel secure and stable in your business. Not so all over the place. Is that you let me know, Let me know if that's you. Because at the end of the day, I'm willing to bet you want a scalable, sustainable and sold out offer, just like our clients. This is what we do in the sold out group programs. Mastermind. And if you don't believe me, here's just the number of faces that I could fit on one screen. There are many more, but I wanted to show you before we get into the strategies for today, if you're sitting there thinking, will this work for me? I have a different kind of niche. I have a different kind of industry. This is just a small cross section of the different types of people and the different types of subject matter and industries that my process has worked for. From relationships to executive coaching to health to music to Egyptian hieroglyphs to architecture, Motherhood, fatherhood, homemaking, metalsmithing, ceramics, art. Okay, if you're wondering if this can work for you, I've yet to find a niche that it can't work for. Okay, so hopefully that's good news. All right, so let's talk about the two big milestones that I'm. And this is where I really want to hear from you all. There's going to be like two kind of camps of people here today. You might be working towards your first a hundred K year. Is that your goal right now? Is that something you're working towards? Tell me in the chat if this is you like this is your next milestone. You want to make 100k in a year from your business. Let's see. Yes. Okay. Cassandra says yes. Peggy says yes. Joel says my goal is first 100k. Yeah, we got lots of people who are telling me this is them. Amazing. Cool. We want 50k per month. Okay. That's coming next. My friend Danielle. Yup, 100k. Awesome. So this is going to be you, right? This is probably some version of your reality. You're working hard, you're really trying. Right. Some months your income is landing and some months it doesn't. This next part is really important. You get clients through referrals or random places one at a time. When I talk to people who are in this phase, they're like, I don't know, clients buying me. It kind of feels like a miracle when it happens. A small miracle. Right. Every time a client wraps up their time with you, you might start to feel that panic about, well, how am I going to fill that spot? Right. Where's the next sale going to come from? You're capable, you're skilled, you're delivering your results. You are not really lacking confidence about your ability to help your people. That's not the issue. But your income is not matching what you know you're worth. Okay, so you guys, y' all can tell me in the chat if this is feeling like you, if you are one of my folks who's trying to work towards that first hundred k. All right, let's see. Oh yeah, Jeannie says, oh, yeah, awesome. Okay, cool. Now you might be someone who is loving the idea of a hundred K in one launch. When I say that even if you don't have a launch based business right now, you can think of this as like one big campaign, one big push. Tell me in the chat if this is you, you've made 100k or you've gotten really close and you're like, yeah, I would love to have one big sales push, one big campaign for my group program, my course, my membership, my digital product, whatever it is. And we really want to work towards that 100k and one launch. Yeah. Even for those of you who are saying one day or I'm not close yet, that's totally fine. This is obviously still something that you want to think ahead to. Right. Like you want to. You are going to be, after today especially, you're going to be on the path to this. So even if it feels really far away, isn't it exciting to think you are on track for this one day and that Day might be sooner than you think. So in this reality, this is what this feels like. You've had good years. You've probably been at it for a few years at least, and you've shown yourself that this can work. You're like, okay, like, this is not a game. This is like something's happening here. But now you stare at a different ceiling. You got past 100k in a year, and now we've hit a new level. Right. Every launch feels like a nail biter. And what I mean by that is you spend weeks building it, days delivering it, and then hold your breath and hope that it works. Some launches land and others are not. And when they don't, you tell yourself, well, it's the market, it's the economy, it's the timing. It's AI. It's summer. I'm tired. I have kids. Me too. Right? So sometimes we go there when that's not really the problem at all. The truth is you're capable of more, but you really can't picture how to break through the next level without adding hours you don't have team you can't afford or stress your family can't handle. So who in this room is in this box where you're like, yeah, it's like, I've got some wins, but getting to that next level, I feel stuck yet again. Right. Awesome. Yeah. I'm a course membership. I'm course membership. Curious. A huge fan of yours. I'm here to keep working on my mindset to be open to this type of offer. Most of my work is one on one and my client referrals are steady. Would love to unlock a group or course offer. Yeah, absolutely. I see this all the time. So, Juliana, definitely stay tuned here because I help people like this all the time who are getting kind of stuck in that one on one ceiling and can't see how that group offer would work for them. We do that every single day with our clients, so we'll talk about that for sure. Okay. So the truth is, y', all, I lived this for years. Look at this cute little spring chicken here with one baby. I have two kids now. You'll hear about that in a minute. But this is me delivering my digital course in 2018. It was called Crickets to customers. It did really well. I had my first big year in 2018, and I hit six figures for the first time, and it felt amazing, like my dreams were coming true. But underneath the surface, I couldn't tell you how I did it. Okay. I couldn't have replicated that success if you paid me. And the truth was, every month I would wake up and start all over again.
Participant 2
Again.
Steph Crowder
I would try different ideas, so many different ideas. Making new stuff up just to try to make more money and stay on that hamster wheel. The winds felt good, but honestly, there was zero system. I was the definition, the living definition of flying by the seat of my pants. Okay. Ultimately, that instability caught up with me. And in 2021, I closed my business. True story. I took a job with a mentor and I spent a year figuring out what I'd been missing. And here's the important thing. It's not that I wasn't making money, okay? In fact, I was making more money ever. But it felt out of control. It didn't feel repeatable. And I felt like eventually I was just going to fail. My family, we were building a new house at the time I had a baby during the pandemic. It was a crazy time for us and it didn't feel reliable. So I thought taking a paycheck for 80k a year would be worth saving my sanity. Spoiler, it didn't really stick for me. And oops, I think I, oh yeah, I'm going to my after in just a second. The truth is, I came back to business a year later. And at that time, I stopped trying to spaghetti throw my way out. I was like, okay, if I'm gonna come back to business, because I always say if the entrepreneur bug bites you, it bites for life. It doesn't go away. Even if you get tempted to take a job, you're gonna be back, I promise. And so I was like, okay, if I'm gonna come back, I have to figure out how to make this repeatable. I have to figure out how my family can rely on this. I'm putting my kids, I wanna put my kids through college. I wanna afford private school. I want it all. And I, I'm not just throwing spaghetti the whole way. So I really focused on building a real sales system. Sales is my background, it is my blood. We will talk about where I like came up through, but I was like, I've got to be able to figure this out. And when I did, I had seven six figure launches in a row. Okay? Every time I go to launch, it's a six figure launch. And the truth is it's not because I'm special or anything that, I mean, I'm smart, I know I'm smart, but that's not the real reason. The reason is because I have a reliable enrollment system and that, that is the reason I'm sitting here in front of you today. Because when I came back in 2022, I realized I had to do something different. I wanted to stop. I knew I needed to stop. I didn't really want to stop, but I knew I needed to stop going from new idea to new offer and try to like, outwork my insecurities. And instead I focused on building an actual system. One repeatable launch playbook, one process that I could keep refining, a plan that I could actually follow and stick with and put the blind and just execute. The result, like I said, has been seven six figure launches in a row. Not unicorn launches, not me getting lucky. This came from running the same play and tightening by 20% each time. I didn't magically become a smarter coach, although I've gotten much smarter over the years. But the important part is that I became a coach with a system. Okay, no matter how you want to make six figures, it can be done. I've had all of these things. I've had a six figure signature course, a six figure $47 product, a six figure group program, whether that's mastermind, you know, any kind of hybrid with a course in a group and then six figure, one on one coaching, you can do it all. And the processes I'm going to show you today will work for all of these. Once I cracked the code on my six figure launches, I created my own sales psychology process that works for every kind of business. And now hundreds of my clients have used this to create their own five and six figure launches, selling out their groups and their one on one offers year round. So that is what I'm going to get into with you today. By the way, if we haven't met, if you're new, there's a lot of you who are new and I'm so excited to meet you. I'm Steph Crowder. I was a terrible, truly terrible sales rep. I literally got pulled into a conference room, told I would be fired at the end of the month if I didn't figure out sales. And one thing about me is I'm stubborn as hell. And I was like, I'm not going out without a fight. I became one of the best reps in the company. The company was Groupon, if you all know that company. I was there in the startup days in Chicago and I turned into the sales training director and I taught sales to thousands of people. Very different than what I do today. But a lot of the fundamentals are actually the same. I walked away from that very cushy job with stock options, much to my father's horror, to coach entrepreneurs online at this membership site that existed at the time called Fizzle. It was like three dudes on the Internet and me. Some of you were there.
Participant 1
Okay.
Steph Crowder
And I've hosted over well over 500 podcast episodes. My podcast today is called the Courage and Clarity Podcast. I'm a business sales and certified life Coach with over 10 years in this industry. I've made over a million in total revenue. I'm a mom of two little kids. One has extra needs, the other is in competitive Sports. We have two schools, two schedules, neurodiversity. I only work 15, 25 hours a week and I'm chasing my first seven figure year. Okay, so that's a little bit about me and who's who. Like, I want you to know that I know what I'm talking about here. So what is keeping you from your next 100k milestone? It's probably something like this. Y' all gotta tell me if you can relate to this. It's what I call the roller coaster. The sales roller coaster. And it goes a little something like this.
Participant 3
Woohoo.
Steph Crowder
I just signed a new client, but now I have to find 10 more.
Participant 2
Okay.
Steph Crowder
I'm going to start building out all the curriculum and get ready and then I'll feel ready to sell. This is a ton of work. I'm tired. Nobody cares. Okay. Yes. I got another sale. I'm up again. Shoot. I missed my goal. Okay, let's try something different. Let's hop to a new idea. Oh, man, now I've lost steam on this idea. Another half finished project. I think my messaging is all wrong. Who can relate to this? This is usually a visual. I share that. A lot of people are like, yeah, I calling me out. Joelle says yes, a hundred percent. I hated that. Yeah, absolutely. It's so. I know, right? It's such a roller coaster. So here's the deal, y'.
Participant 2
All.
Steph Crowder
No matter whether you are going after your first 100k year or your hundred k launch. 100k in a year. 100k in one launch. You think the problem is that you're missing something. If I think about all the entrepreneurs that I talk to every single day, from my podcast listeners to my audience to my clients, everybody thinks they're missing something. Especially today. Again with the information overload of AI. So you keep looking for it, right? You just keep looking and looking and looking and looking. Your sales are up and down, so you assume you're not doing enough. You add more, more Tactics, more tools, more tinkering. One week you're overworking. The next week you've gone quiet. And back and forth and back and forth. You're playing with AI. You're chasing the perfect funnel. You're asking 10 questions when the answer was never in the tool. You're busy. Like, absolutely, you're busy. You're working. The day flies by. You're like, I'm trying stuff. It's just that you're busy doing stuff that doesn't sell.
Participant 1
Okay?
Steph Crowder
And the quest for the one right answer creates so much chaos. It feels like this. It's Monday morning. You have 12 tabs open, three AI chats, a notes app full of ideas to try in your next launch. Two sales pages. You're reverse engineering from other coaches. You still don't know what you're posting this week. Okay. You spend two hours making a content plan. Then you scrap it because you don't like it. You spend an hour deciding whether to run a webinar or a challenge. You change your sales page headline. You change it back. By the end of the week, you've done a lot of work, but none of it was the work. Your card opens. You hold your breath. You make an offer. Some sales come in, maybe they don't. Either way, you have no idea why. You tell yourself that the next time will be different. So you start hunting for the next new tactic. Now the roller coaster starts all over again. Who's been here? I need to know. I'm starting to see my chat go off. Why are you attacking me like this? It's because I love you. So here's the good news. When I wrote this, I was like, ba, bam. This is it. You're not missing the answer. You're not missing the answer. You're actually drowning it out. You're drowning it out. Think about that. You're not missing the answer. You're drowning it out. Inconsistent sales aren't a sign that you're doing too little. It's actually the opposite. You're probably doing too much. Can you believe that? I'm going to prove it to you. The constant distractions are creating random action. And random action creates random results. That's the truth, right? You're doing a lot of stuff, but you're doing it randomly. And random action leads to random results. The people who sell out their groups are not doing more than you, I promise. They're actually doing less, but they're doing the right less. It comes down to a handful of key things that run on a simple rhythm and the best news is those few things actually repeat. It's a pattern. If you like patterns, you're going to love this. Tactics expire, tools change. But the fundamentals of sales will work in launch number one and launch number 50. And when you stop chasing shiny and you master those fundamentals, selling out stops feeling like a gamble. And it can become something that you do on purpose, reliably, again and again. Okay, so once you crack it, it looks like this. It's Sunday night. You know exactly what's happening this week. You wrote the emails, you recorded the reels. If you're on Instagram or TikTok or whatever, you're eating dinner with your family. Your launch kicks off this week. You got a sales promotion coming up. You're on top of it, no problem. You know exactly what to do to get sales. Not in theory, but like actually this week. When you sit down to work, you know which activities actually move the money. You do it first in your day, you do it every day. And now your numbers reflect that. In fact, you're having your highest revenue month ever. You feel a confidence in your offer and your visibility that you've not felt in years, maybe ever. How about that confidence? You're not hoping your launch works or hoping your sales work. You're second guessing or, or second guessing your prices. You're not wondering if you should reposition, if you should change up your messaging. You know what you built is good. And you talk about it like you're sure that's reflected in the way that you're speaking. So at this point, you might be thinking, okay, Steph, but sales have slowed down lately, right? The truth is, some things have shifted. That's real. If you've been feeling that. But my clients are outsmarting it, okay? They're selling, filling their groups and hitting new highs every single month. We've got people hitting new highs. Just last year, I had a record number of people have their first six figure year in my program. Yeah, in 2025, when everybody said the economy was terrible. Okay, they are. The truth is that when the market gets bumpier, those with the real systems will actually win. It's actually such an opportunity. The ones who don't have that will blame the market or outside circumstances. And I've been that person, so I get it. But it doesn't have to be that way. The real question isn't whether things have gotten harder. It's whether you have what you need to succeed, regardless. What if it doesn't matter what the economy is doing? What if it doesn't matter if AI is around. What if it doesn't matter if it's summertime or wintertime or Christmas or whatever. It doesn't matter. Great marketing in a great system will always outsmart all of it. Okay, you might be thinking, what if something new fixes everything? Okay, Steph, you're telling me to just focus, but like, like, what if there's a new strategy? Like, I feel like I'm about to find the new strategy. Well, the people you see winning right now are not winning because they found something like a magical new thing. They're winning because they stopped looking. Okay? They picked a play, they ran it, they refined it and they ran it again. And that is the unsexy truth of it all. The new thing is almost never the answer. The simple thing done better almost always is. This is the case for simplicity, done right. Okay, you might be thinking, I've tried being consistent. I've tried making offers, I've tried posting. I've tried. The truth is you're probably being consistent about the wrong thing or things or I see this all the time. You gave up before the right things had time to compound. Because consistency alone does not work. You can be consistent in anything. Doesn't mean it's going to work. Consistency on the right things for long enough, consistency on the right things times time is what works. This whole training is about knowing what those right things are. We're going to get into them in just a moment. Okay, so hopefully caught your objections here and clean that up for you before we move on. So let's get into the sold out roadmap. We are going to talk about the three phases that you need to be sold out in your offer. Whether that's a group, one on one, whatever you got going on, you can make this modified for yourself. We see people with all different kinds of offers in my program and it works for everyone. I hope you all got your pencils out. Okay, so the first phase is start. We're going to talk about landing three to eight clients very quickly using the audience, platform, network and connections that you already have. Then we're going to get into the sellout phase, which is about building a launch you can run again and again and again. One repeatable playbook that fills your group every time. And then we'll get into phase three, which is the scale phase. This is the same launch that produces bigger results, bigger groups, more revenue, more impact. None of it has to take more time. In fact, it's the opposite.
Participant 3
It.
Steph Crowder
Okay, so let's dive in phase one is the start phase. This is again, all about getting three to eight paying clients could be in a group. For some of you, you can think about doing this one on one. A lot of my clients will come work with me and use my strategies to get booked out with one on one. And then they use that momentum to parlay it into a group. So that works as well in the phase. Sorry, in the phase one start phase, you're going to be thinking about, you know, hitting 10k in a month at least. You know, some of my clients are doing a lot more than that. But that's kind of like the big first milestone, I would say. So here are the mistakes that I see in this phase. And by the way, if you're further than this, some of you who are here, who are more advanced, don't you go glazing over on me, okay? The fundamentals. Sometimes I see people who are higher on the revenue side and they're still really weak here. So pay attention because these skills are really important for you no matter what your level is. Because the core problem in phase one is wobbly sales skills. Many people try to skip this, okay? They try to launch a group program before they've ever closed a client the scrappy way, before they've ever actually offered it to somebody. And that will flop every time because you don't know how to sell it yet. Okay? A lot of people stay in this part too long. So you might get a client one at a time, but you never build the muscle for a repeatable launch. So maybe you're getting clients the scrappy way, but you haven't turned it into something you can repeat. So you might cap your income accidentally at 50 to 80k a year and then end up blaming the market time or your calendar when that was never the issue at all. It's that you just didn't progress out of this phase. You didn't graduate out of it. A lot of people get stuck here year. Many people in this phase will confuse busy work with sales work. I see it all the time. You might spend a year starting tinkering, building the website, y'.
Participant 2
All.
Steph Crowder
Hey, don't get me started on AI. Some of you all with AI. I use AI every day for. For certain tasks. But the way we're distracting ourselves with talking to Claude, you gotta back away. Back away from the AI for a second. Okay? So building the website, designing the brand, trying to grow on Instagram, but you're not focused on getting clients. Phase one is about learning to sell, not learning to decorate. Okay. It's not about decorating, and I call it playing business. It's about having the receipts to show that you are for real. That's what we have to focus on. So skill number one, and everybody needs this skill. Whether you are in phase one or you are way past it. Skill number one is closing new clients anytime. So you need to know how to generate revenue on demand. Whether this is day one or day 100,000. Okay. You will be amazed at how many clients I talk to who actually don't really know how to do this. And that will create this feeling of like, I feel like I've just been lucky my whole business. Or like you're waiting for the other shoe to drop. You have to be so certain that you know how to close new clients anytime you want them, anytime at all. You can land a new client through a personal invitation this week. You don't have to wait to feel clear. You don't have to wait for the algorithm to work for you. You certainly don't have to feel like you're ready. You can fill a group of three to eight people from the network you already have. You can have a sales conversation that actually converts because you know what to say, when to say it, and how to move a maybe into a yes. That is a fundamental skill that you have to have. When you have this skill, cash flow will never be an issue, ever. You'll never have a cash flow issue again. When you can sell one person at a time, you're going to be ready to sell a group. Okay? Even my people who are at group, in group and have like their whole business model is group, they're that advanced. I still need them to have this skill. Because the confidence that you have when you know I could go pick up a one on one client any old time, you know, I could put the offer out there, get a one on one client. That confidence means I'm never going to run out of cash in my business. So you have to build this skill. Let me check my chat real quick. I want this skill. Totally. Yeah. I'm great on the sales call, but getting them on the call is a challenge. We're going to talk about that in just a second. Totally. So mastering skill number one before, here's how you know if you don't have this mastered yet. So give yourself again. We're trying to audit. I want you all like testing yourself, diagnosing yourself before you've mastered this skill. You're designing a sales page and curriculum for a group that you've never sold to a real human. That's a rookie mistake. You spend all this time making the page, making it pretty, designing the curriculum, dreaming about it in your evil laboratory, and meanwhile, you have no idea if anybody wants it. It doesn't count if they told you verbally they want it. I want cold hard cash as the proof. You might land clients at random and dread the panic that hits when each one of them is wrapping up their time with you. You're like, oh my gosh, where's the next one going to come from? You spend months on your website, the branding, your podcast intro. You've been doing stuff, but you look up and realize it's been a few months since I had a new client. And it sneaks up on you. The number of clients I have who come to me in what I call client route, where they're like, I don't know what happened. I had clients and now come, my roster is looking weak. Happens all the time, even with experienced people. After you've mastered this skill, you can DM three people, three warm people. I don't do cold DMs. Just to set the record straight, you DM three warm people. You have four conversations, you revise the offer. Then before you ever build it, you pre sell it, knowing it's going to convert. You might wake up and decide, you know what, I want three new clients this month.
Participant 2
Why not?
Steph Crowder
So you know exactly what to do to go make that happen. Or. And every time you sit down to work, this one's huge. Every time you sit down to work, you know the one activity that moves money and you do it first thing in your day. You know how many people, how many successful entrepreneurs do not know what their money making activities are? Money making activities are different in every person's business. And you have to have literacy in that to feel confidence that you can close.
Participant 3
Close.
Steph Crowder
Okay, so this goes to my question from my friend here who was talking about, like, I get, I'm good at closing, but I have to get. I struggle to get people on the call. This is a concept that I teach in sold out group programs called the sales Cookbook. Okay. And this is how you stop leaving sales on the table. You need to think of it. Some people think of it as a funnel. I actually think of it as a wheel because it all feeds the next step. Right? So you need to know how to do all of these things that I have here. You need to know how to take strangers into leads. That means turning new eyeballs into connections, followers, referrals, and Subscribers, you need to know how to turn those leads into prospects. The difference between a lead and a prospect is a lead is somebody who's paying attention to you. A prospect is somebody who's interested. Okay? You need to know how to go from prospect to client. So for Heather. Sorry, back up for a second. This is the part you're struggling with is going from lead to prospect or even actually from prospect to client. It's kind of a little bit of both. Right? So you have a lead. Getting them to the prospect phase, where they'll get on a sales call with you is a piece of this puzzle.
Participant 1
Okay?
Steph Crowder
From prospect to client, you have to invite interest to the next stage and close with confidence. And then your people don't talk enough about this. It doesn't just stop at client. This is a rookie mistake as well. You have to turn your clients into results and raving fans. Because when you do that, guess what it does? It's marketing. And it turns more strangers into more leads. And around and around we go. Okay? So you can repeat this cycle, Keep this rhythm going daily without a second thought, not just during a launch, but all the time. So you all need to look through this sales cookbook. This comes from my days at Groupon. This is how I became a great sales rep. I realized it was just math.
Participant 2
Okay?
Steph Crowder
I was like, all right, if I pick up the phone 100 times, then 50 people are going to answer. Okay, I will then maybe set 20 appointments from those 50. Then from those 20, maybe 10 people will actually keep their appointment. And then from those 10, I'll end up sending two contracts. From those two contracts I send, one will come back. And that is how I started closing a deal every single day. It's just math. I'm not even a math person. And it's just. Just math. When you start to understand that you might not have the right numbers and the right lead flow at any of these stages, that's often a big issue is people are like, nobody wants what I have. And it's like, you just don't have any eyeballs. That can be part of the equation. So really go through this and ask yourself, where am I weak? Right? Am I converting strangers into leads? Am I turning leads into prospects? Am I turning prospects into clients? And then am I turning clients into results and raving things, Plants, where are you weak? Score yourself again so you can make this actionable and go figure out what you need to do to fix this. Okay.
Participant 1
Okay.
Steph Crowder
Let me just check on my chat really quick.
Participant 2
Cool.
Steph Crowder
Yeah. Yeah. And if You're a before you're in the right place. Totally. Prospects and clients are weak for me.
Participant 2
Good.
Steph Crowder
Great to know. Great to know. All right, so here is a little bit of a case study from one of my clients, Richard. Richard was a wild story. Richard came into the sold out group programs Mastermind. Literally these are his words. He said it was do or die. Our bank account was running out of money. Now this is your situation does not need to be this extreme. But this is just where Richard was. Okay. He had experienced power of group programs in his own life as a participant and he thought maybe I could start something like that. But he had so many questions and wasn't sure if he could do it it. He joined the sold outer programs mastermind to learn everything he needed to get it going. And this was so awesome. Within two months, Richard 20x his investment in the sold out group programs mastermind by learning how to sell to his current network. He's a dentist and he had a Facebook group with dentist dads and he created a brand new group program offer and had a 100k group program launch. Now, a lot of people that's not going to happen in your very first launch, but it is totally possible. I've had multiple clients do it. So this was truly a story of going from starting over, feeling like a baby beginner to 100k group program in just two months. Pretty crazy. Okay, if that's not really what you want to do right now, a few of you here have said, yeah, I'm doing one on one right now. I want you to meet my client, Brian. Brian is a relationship coach and author and he went from one client one on one to seven clients clients in the first very short amount of time of just a couple of months inside of SOGP. He had one client. He hopped on our 30 day fast track which I'll be telling you more about later. And in less than three months, this was his result. He had six new clients in October. His entire Q4 goal. This is just this past winter. And now had booked revenue from brand new clients to cover his entire investment in the sold outer programs mastermind and hit his 9,9090 day plan revenue goal. So you can create this result really quickly whether you are doing group or one on one. And it's exactly what we teach. Again, going deeper into that sales cookbook concept that I showed you. Okay, okay, let's talk about phase two. The milestone for phase two is 100k in a year. So for those of you who are working towards this goal, this is what you need to be thinking about. The core problem in phase two is changing it up all the time.
Participant 2
Time.
Steph Crowder
Okay? A lot of people will launch once, try one thing, and then completely abandon what worked. Even after a decent launch, you get some sales. You will immediately jump to the next hot thing, and that erases your progress before it ever has the chance. To compound, a lot of people will chase every new tactic they see. New funnel style, new lead magnet trend, somebody's launch strategy on Instagram. You're rebuilding the Entire ship every 90 days, chasing what's working and never finding out what works for you because you never did the same thing twice. Many people will quit right before it has a chance to start working. Launches are truly designed to build up the way that I do it. Launch number one might teach you launch number two improves, and then launch number three pays big. It doesn't always go like that. Some people go faster, some people go take more time, but that's very typical. But most people will quit at launch number two because it didn't work when the whole game was running it a third time and a fourth time with really strategic 20% tweaks. Okay? So the skill you need in phase two is launches that repeat. Remember, skill number one was closing clients anytime. We got that? Now you need launches that repeat. Okay? So when you run the same play, you win every time. Until you can do this, every launch will feel like your first time. Feels terrible. I done it.
Participant 2
It.
Participant 1
Remember?
Steph Crowder
I quit. It sent me packing. I could not hang. Once you have this down, launching actually becomes the easiest part of your business. Does that sound insane to you? It really is. Launching is the easiest part of my business. It's the easiest because I know what to do. I have it down. You know what to do. In weeks 1, 2, 3, 4, and 5 of every launch, we're going to talk. I'm going to show it to you in a minute. No more staring at a blank calendar wondering what you should do when you're here. When you have this, you keep the 80% that worked and just refine 20%. No more starting from scratch. Your launch weeks feel calmer than your normal weeks because the system is doing the heavy lifting for you. Okay? Instead of you doing all the heavy lifting and trying to muscle your way through it, your system is doing the work. Okay? So mastering skill number two, you will go from every launch feeling like you're starting from scratch, watching other coaches and thinking, maybe I should do that instead. And then rebuilding your plan halfway through and having one good launch. But Then feeling like you can't repeat it because you don't understand what you did, you'll go from that to this model where your next launch is 80% ready before you even start because you're building off of what worked before. You've got your emails, your webinar, your sales page. And you ran this play last time and you got it reviewed by experts so you know what to do. You watch other coaches launching and you don't feel shaken by that. You're running your race, not chasing theirs. And you know exactly which 20% to refine, making to make it hit harder than the last one. So your launches start to build on themselves. I want to show you what five weeks can look like in my world.
Participant 1
Okay.
Steph Crowder
What you're looking at is a version of what we call Buzz Blade. Okay. Buzz Blitz is the five week selling system that me and my clients use to be sold out every time. And I have a little acronym for you to help you remember it. It's Warms. Get it? Because doing this warms your audience up. You'll never have to create, nurture content and do a tap dance for people ever again because your sales actually can warm your people up and make them want to buy from you. They can be be clamoring, lined up, ready to buy when you do this. Right? So it can look like this a little bit different for everybody. But this is the general model that we adapt for our clients. The first week is a warmup and wait list. Notice that we're making money in week one. So at this point you've built up a wait list, you open the doors and you make sales before this thing even kicks off. It's the best feeling. Then everything is going to center around a sales event just like the one I'm doing today. So if you've been around for a while, you saw that I announced this event a month ago. So I'm spending all of this time sending you emails, getting you excited for the event, rallying registrations, getting people signed up. Whether you're doing a one time webinar or a multi day free summit. I did one of those in the spring to get people to sign up. Then the week before you open, you switch your strategy a little bit and you start making your emails about the offer. Did you all notice this? For those of you who've been reading my emails, study up. Is my offer a surprise to you or have I been talking about it pretty directly before you ever came to my class today? Whether you buy or not, you probably have some familiarity with my offer. And that's because I'm not hiding it. It's not smoke and mirrors. I'm being very, very upfront about the fact that I'm going to be making an offer. And then that means when we get to your sales week, we pop off because your people are warmed up, ready, primed, they understand your offer, they're excited, you over deliver, and this is how you sell out. So we're going to talk more about my Buzz Blitz process as they go. But this is the general framing that you need to think about if you want to be sold out in your offer. And in case again, you're wondering, could this work for me? Because I hear that all the time. These are not even all of the niches that we've tested Buzz Blitz with. Okay, look at all these different people that have tried this process and had success. From health coach to career coach to digital productivity, couples communication, life coaching, interior decorator, menstrual cycle syncing, boudoir photography, weight loss coaching, Akashic records and soul journey coach, Mental toughness, fatherhood, motherhood, and more Dog trainers, homemaking. It's one of the things I love about this process is it's been so battle tested across so many niches. Okay, here's an example. This is my client, Renee, and she 5x her enrollment of her group program. Just by having the right launch plan, we changed nothing about Renee's offer. Nothing at all. We didn't change her delivery, we didn't change her curriculum. All we did was install Buzz Blitz and customize it for her. And she 5xed her launch. She went from 3 to 15, and she did it during the busiest season of her life because she's also a professional performer who wins huge auditions and she's a mom. Okay. All right, so phase three is scale. If you are somebody who's here, who is wanting to earn 100k in a launch every time, or you want to do that in your future, you need to think about the scale phase. So the mistakes that we run into these are big, not thinking bigger, and never growing into the CEO that your business needs. Many people think small right when they should be thinking big. And instead of asking, how do I 10x this? They ask, how do I keep this same thing going? Which means they stay comfortable, they keep launching at the same level, and they end up capping themselves at 150 to 200k forever. That is a plateau that I see a lot of people get stuck at 150 to 180. I was stuck there for three years. And there's a real. That's the real reason why many refuse to grow into the CEO that the next level requires. They stay in the same weeds that they were in at 100k, answering every DM, editing their own emails, hoarding their tasks, thinking, I can just work harder, nobody can do it like me. I have to be the one to do this. But scaling requires you to become someone different. A delegator, a decision maker, and a leader. It's not just about doing more of what you did before. And many people will bail right when it's about to click. They have a launch that produces 60k, they chase a whole new idea. You guys seeing a pattern? They chase a whole new idea. When they were one or two launches away from six figures, they restart the clock. And that compounding just never happens. So skill number three is learning to scale it without breaking. So you need to learn how to grow your revenue without growing your chaos. How many of you who are here today are afraid of the chaos growing if you were to grow your revenue, It's a real concern, right? So until you can do this, growth equals burnout. Once you got it, growth means freedom, right? You can raise your prices without losing clients. You can fill bigger groups without adding more hours to your calendar. You can add cohorts, reach more people, and finally build the impact that you did this whole thing for without breaking yourself, your family, or your team. Absolutely huge. So when you master Skill three, you have a working launch, but you're still thinking before you've mastered it. I'm sorry, before you've mastered it, you have a launch that works, but you still think the same way you did three years ago. You're the bottleneck in your own business. You look at your 50k launch and wonder, is this. Have I reached the pinnacle? Right. Instead of figuring out how to run it again, but better. And after you look at your business and ask, okay, what would it look like to do this at 10x, not 2x 10x, and start building toward that instead of maintaining in the after model, you've delegated, systematized, and stepped into the CEO seat without having to give up all the stuff you enjoy. That's really important. I think people make this mistake. They delegate too much of their business business right to the point where your clients don't feel like they know you anymore. You don't get to do what you love, which is helping people. That's also a mistake. Okay. You will also know that your next Launch will produce 100k because you're running the same play refined at a bigger level. This is the ultimate confidence that you get to have. When you've mastered this skill, you will go from this, this feeling of like high highs and really low lows. Feels terrible. Those of you who are here know what I'm talking about to this. Okay. It's not up into the right, it's not hockey stick growth, but you will stair step your way there. Sometimes you could take a little step back and that's okay. But it is overall up and to the right. You can finally have sustainability and free yourself from that crazy ebb and flow. Okay, so this is my client Melody. She had a 100 client launch recently and she's now preparing for sabbatical. So when Melody came to sold out group programs, she had a group program already that had previously done well but it had come to a screeching halt. Like people had stopped enrolling pretty much. So together we first got enrollment for that group going in the right direction and she to the point where she started going 20 to 40% over her goal and had to add a new cohort just to meet the demand. Then she, once we'd mastered that that she layered a new group launch on top and hit 100 clients in her first launch of that group. 100. It was crazy. It was such a fun moment to be a part of. Melody's now working with us right now to get her team running on point so she can take a multi month sabbatical. Super exciting. Melody's an executive coach, so that is the sold out roadmap. Starting, selling out and scaling. We're going to get into our seeing all of this on a 12 month calendar in just a second. But I want to just check on my chat and see if you guys. Yeah, Belinda, I'll come back to your question. How are you making sales from the waitlist? Put that in the Q and A for me if you could. I've never done a third launch for a program. I've either done things once or maybe twice. Exactly. Yep. Bright shiny object syndrome. Been there, done that. Totally. Okay, so who wants to see our 12 month, 12 month roadmaps? Let's talk about how this can break down on a calendar. So. So I know this looks a little scary. We're going to break it down month by month. This is how Buzz Blitz can create your first six figure year. I want to just say it's going to be very different for every person inside of sold out group programs. We work with you in your individual situation to Help you make your plan. We actually do 90 day plans together, but this is an example that I would say is pretty textbook of how I would coach you if you did not have a group yet. Okay? So the first 90 days would look like this red line. Pretend that's your one on one offer. So you're going to keep that going for a while because that's bringing in your cash. So you keep your current offer going. Let's say you make 15k with that and then you fill your first small group with your current audience. Just a few people, nothing crazy. 5K. You're doing this with personal invitations. Okay, second 90 days, we still are going to keep your current offer going. You're going to make 15k again. And then. And again. The numbers are just hypothetical, but you get the idea. Then you're gonna fill your second round with a full buzz blitz. Notice we didn't do a buzz blitz here. You don't need to do a big crazy launch to get your first group off the ground. We teach you how to do it the scrappy way that's in phase one of our curriculum. Okay, with personal invitations. Then you are gonna get testimonials, you're gonna get client results, and we're gonna show you how to do a full launch. And this time, let's say you double your group and this time you make 10k. Pretty exciting. You serve your clients, you're building your training assets, and then you're going to do something called a visibility roadshow. This is where you are getting out there, building your audience. It can look like going on other people's podcasts, it can look like starting your own podcast, doing collaborations, all different kinds of things to get you more visibility and get more eyeballs on you. So that when you go to do this a third time, you are doing it in a even more scaled offer. This time you'll say you make 40k because you get more people and maybe you even raise your price. At this point you feel comfortable dropping back your one on one and so you don't have to do that anymore. Now you're 100% in group program again. Some people do this faster, some people take their time. It totally depends on you and what your situation is. But this is a pretty realistic example of how this could come together for you in a year. Yeah, totally. The melody level is goals. I agree. Okay, if you have any questions about this, pop it in the Q and A and I'll come back. Let's look at the calendar for how buzz blitz can create Your six figure launch. Now this is a little different. It's not as much of the math, but it's all about increasing your enrollment. So let's say you come to us, you come to solid outcome programs with a group group, okay. Or even if you're not in sold out group programs, you could just, just apply it to yourself, okay? Take your winning angles, take what's worked. And then using Buzz blitz, you can 2 to 5x your enrollment. Very typical results for our client. It is my favorite thing. I have had countless clients come in just like Renee. My client Michael has done the same thing. He teaches architecture software. We change nothing else. Nothing else. We just use Buzz blitz and they 2-5x or even more their client load. Okay, Then you're serving your clients. Then if you're in this model, I'm going to have you be building your audience even sooner.
Participant 1
Okay?
Steph Crowder
So you're going to really focus on growing your audience using the audience growth playbook. We have lots of strategies to help you grow. Then you're going to review your last Launch, upgrade just 20 to 50% of your materials and do a Buzz blitz again. Okay? Make your changes, go out on the visibility roadshow. Again, we are growing. A lot of you are like, how do I get in front of more people? That's a big part of the game. When you're going to a six figure launch. Don't need it as much for your first 100k year, but at the, at the six figure launch level, this is what you need to be thinking about. And then you're going to prepare your assets, streamline your offer even more and then you'll fill that group and you can advance to scaling even bigger. So by this point it's totally possible to have that a hundred k launch again. Different timelines for different people. But this is where you can start to move on to even more advanced strategies. By the way, did you notice we haven't talked about ads at all? You don't even. I never started using ads. Some of you came to me today through ads. I never used ads until I had probably four or five six figure launches. This is all organic. I don't have anything against ads, it's just they're not necessary until you hit this point. Then you can try things like ads, weekly webinars, summits, and more advanced strategies. Okay. Yeah, yeah. And if you already are using ads, Danielle, that's totally fine. If it's working, that's great. But it would also be great to turn the dial up on organic.
Participant 3
Cool.
Steph Crowder
Okay, so where are we at here? Here's the deal. You can really do this. You really, really can. I hope I've helped you create some possibility with what we've talked about. You're ready. You're ready to have your first hundred K year. You're ready to streamline one on one clients into your first group. Or you, if you already have a group, you can start there as well. You just need someone to walk with you and tell you exactly what to focus on. This month. You are ready to run a launch that repeats. You're ready. You already have the experience and the offer. Now it's time to build a system that you can run again and again and again. One that gets tighter every launch and produces more each time. Time you've done the hardest part. Now it's just time to dial it in. You are ready to build 100k launches. You can have a working launch and understand the mechanics and a winning play. Then it's going to be time to think bigger. You don't need a new business, you need a bigger vision for the one that you already have. Here's what most people miss. You think you know what you need to do. But a lot happens under the surface. For those who crack it, okay. You can think to yourself, yeah, I think I know what I need to do. But you don't know everything that's underneath the surface. You see the launch, but not the intricacies of the five week rhythm that's making it work. You see the group program filling, not the sales conversations that started four weeks ago. You see the 100k month, not the 12 month plan that made it inevitable. If you try to run just one part of the system we talked about today, it will follow apart. And that's because it's like balancing on a two legged stool. Every piece is required for the system to work. You might get there on your own. Some people do, but others take the long way around. Every decision is exhausting. Which platform, which price, which audience, which offer. By the time they make a decision, they're too tired, right? You might quit before it works. Launch number one flops, launch number two underperforms and then you walk away. Somebody said this during today's training. Most people never make it to the third launch. You could stay stuck in the messy middle forever. Cobble something together, it kind of works. You land some clients, but end up capping out at 60 to 80k or 50 to 180k. The same instincts that got you here will be the things that keep you stuck okay, my question is, and I had to ask myself this. I shared this on my podcast recently. Sorry, this is. I don't know if you can see that it's coming up at the bottom. I shared on my podcast that I made a decision to join a new mastermind for myself, and I'm somebody who pretty much knows what I need to do at this point. But I ended up joining and it was quite expensive. And this was my thought, why take the long, lonely road when a faster, more supported road is available? Like, why do that to yourself? There's no metal, I promise. I've tried. Right. When there's a faster, more supported path, why not take that one? Okay, so you might be asking, can you really do this? Is this really possible for you? The answer is yes. A resounding yes with my whole chest. There's an entire mastermind for people who are done playing around and I want to tell you all about it.
Participant 1
Okay.
Steph Crowder
I want to introduce you officially to the soled out group programs Mastermind. And with this, our doors are officially open for applications. And I am so, so excited to invite you to apply. If anything you've heard today has been compelling for you. This is the mastermind, designed to help you build to 100, 250, 500k and beyond with a scalable group program without working around the clock or getting stuck trading time for money. Here's everything you get and we're going to drill down into every piece because this program is ridiculously amazing. I have spent the past years making it the piece de resistance in my business and so I want to share everything about it. This is really the system that makes it work so well. Group coaching every single week with me. In fact, I coach two days a week. We'll talk about that. Expert feedback on your work. Everything that we've talked about today can get reviewed and be customized to you with feedback to help you fix what's not working. We have our curriculum, which is the heart of it, is the start, sell out and scale curriculum. We actually have more than just this, but this is the heart of it. To really go deeper into every step that we've talked about today. It's all laid out inside of our. Inside of our training path. Your sales support hotline. You can get expert written coaching. Unlimited. At least as of right now, it's unlimited written coaching where you will hear back from a real human. And if that's not fast enough for you, we have a 24.7ai sales sales coach. We call her hey Steph. She's Beloved. And you can talk to her at 3 o' clock in the morning if you want. Okay. And then finally and not least the most the best community in the industry. Our community and sold out group programs is truly so supportive, so successful and an amazing group of people. So let's just kind of break it down the curriculum. Every single asset you need to build a 100k group program or even just sell out your one on one like I said said we have clients doing that. It's all waiting for you inside of sold out group programs. The full start sell out and scale modules completely rebuilt plus 90 day planning, CEO mindset training and every resource you need to hit your goals. I am actually in the process of upgrading Buzz Blitz right now. I had to erase my board for you guys today because it's top secret but that is releasing very releasing this summer. My five week repeatable launch system. The full plan. I think it's like 55 email templates. How we do high converting webinars broken down piece by piece. Every asset laid out for you plus feedback on your version of it. The 30 day fast track so I've had my clients make back their investment just doing my 30 day fast track. It is a day by day playbook for what you need to do to land three new clients in 30 days. If you want cash right now or you want to sell out your one on one. And then for those of you who need help with your sales calls. Sales call training that has made my clients thousands. Remember I'm a sales trainer. It has made my clients this one training thousands upon thousands of dollars. My personal close rate on my sales calls is 86%. I dare you to find something higher in the coaching industry. Okay so plus objection handling following up and more we teach it to all to you in the curriculum. Then there's the coaching. One thing about me, I love to coach. I coach two days a week and I am on 80 to 90% of my own calls. Yes, I will know you and I will know your business. Unless I'm sick, I have a sick kid or we're on a holiday, it's going to be me on the calls. Okay? Bring your launch, your offer, your mindset, your money, your messaging, whatever. Remember I'm also a life coach. Bring it right. We coach on it live. And if you can't make a call or you don't want to wait, that's totally fine. You can submit for written coaching unlimited and get an expert reply from a real human within one to two business days. I have a client who's launching right now. I think she has six questions that she asked yesterday. Totally fine. We'll get back to her in a day. We'll just keep answering her questions. And we also will be kicking off with a live virtual CEO day. This is like a group VIP day to build your 90 day plan together and then the quarterly CEO days will be happening going forward. Okay, so that's the coaching. Drop your questions in the Q and A and I will get to them. But yeah, definitely keep them coming. The feedback. Okay, so this is one of the best parts of this program is you need expert eyes on your business. So in sogp you get to submit up to four pieces of your work every month for review. Sales pages, emails, webinar slides, launch plans. I just left two loom videos last night for two of my clients going through their webinar slides, tearing it apart lovingly of course, to help them close, better get robust, specific, no fluff feedback on what to tighten, what to keep, what to change. Your work is also reviewed, but we have an in house messaging and copy specialist. Her name is Haley. She is a former director of client management at a multimillion dollar coaching company credentialed in instructional design. So she knows how to build out curriculum and she's the leader of a 100K plus member writing community. She's amazing. If you like me, you also get her. So you'll never send an email, publish a sales page or run a webinar wondering if it's going to work. You'll know that it's going to work because we've looked at it and helped you make it amazing. Okay? The community. This is a room full of fighters. Go getters. It's never a ghost town. Okay? This is not. There's no tumbleweeds. Everybody's really engaged. We are celebrating our wins. There's accountability. We have coaches, teaches, teachers and creators, therapists, musicians, artists across every niche you can imagine. And everybody is going for it together. This is not a room of excuse makers. Right? When you're around people who are going for it, you go for it too. And that's the secret to staying in the arena while you're really growing and pushing yourself. And then I mentioned this already, but the around the clock support. So written coaching submissions. We have our AI coach that's available 24 7. My clients love you can see my client Allie's like Steph's AI robot just wrote my reel. If you need help with content, she can help you with that. It's all trained I think my assistant said it's trained on 30,000 pages of my teaching. So it's. It's not ChatGPT, it's not Claude, because it's specifically like, got my brain built into it. So you never have to sit on a question, a wobble, or what do I say next type of moment. You never have to be alone in that ever again. Okay. Plus, we do monthly revenue reporting, so I love this in the Mastermind, you file your report, it takes five minutes and it keeps yourself accountable to the CEO that you want to be. And when you give us your monthly report because it also helps us understand how you're doing, you unlock exclusive bonuses. So this month, for example, example, we're doing a bonus money call where I'm going to coach my clients all about money, specifically. You'll get better with your money and grow your financial literacy if you. That's a goal of yours. Instead of just being an entrepreneur, hoping that the numbers land. And I read every report every month and I add it to your client file so I can give you even better coaching when I see you on my calls and make sure that you're getting your ROI with us. This is not a program where you give me money and I say, good luck. We want you to make your money back as fast as possible and we want you to do it many times over. So we are really keeping an eye on that to make sure that we are delivering.
Participant 1
Okay?
Steph Crowder
So the truth is, y', all, I built the program that I wish I had back in 2021 when I quit, right in 2022 when I was coming back. This is the program that would have saved me years and would have caught me before I did every wobble. It's the one that would have shown me exactly which few things to do next every single week. So I created it and I'm continuing to build it. This is actually my only offer right now. Just I'm sharing that with you so you know my level of commitment to it because I'm determined to make it the best. I think it already is the best in the industry, but we're just continuing to make it better and better. This is the room that I personally want to be in, and I want you to be in it with me as well. So in your first 30 days, what can this look like? Day one is going to start with CEO day. So it'll be a full virtual day of live coaching, planning and strategy where we're going to build your custom 90 day plan together. And that's actually Going to carry you through the rest of 2026. We're going to do it in August. I know that's more than 90 days, but you all know how December is, so we're going to do it for the rest of the year. The second thing is you're going to make your investment back. Whether you use our 30 day fast track or you do your first buzz blitz, the plan is designed to pay for itself. Okay, so some of our clients have generated 50 to 100k in their first month. Some people have done that before we even started. Because you all get bonus access to my materials, which before we start, which I'm going to tell you about, you will stop guessing what to do next. No more staring at a blank calendar, no more chaos in your notes app. You just get twice weekly coaching, expert feedback on your work, a community celebrating you starting right away. Okay, so bonuses. If that wasn't good enough, we've got bonuses. You all. Did you see this? I am hosting my first live event. This is optional. It's just a bonus. You don't have to come. But it's included. It's included. Everybody's told me I'm crazy for this. All you have to Pay is a 25 show up fee and I'm going to coach you for two big days in October in my hometown of Louisville, Kentucky. I promise it's cool here. If y' all haven't been. Some people are like, you're going to make us come to Kentucky. It's actually a hidden gem. You don't have to come. I have some people coming from, from England. So if you can make it, that's amazing. But if you can't, it's just extra and something that I've been really wanting to create for my clients. So this is included. For the first time ever, I've never done this and you have to be an active client in SOGPs. I'm not selling tickets for this. It is a client only event. Right. Remember, I'm a sales trainer. I love standing in front of a classroom. I'm really good at it and I'm very excited to do this with my clients in person. Bonus number two for my action takers. If you enroll by, I think it's. Sorry, it's actually Sunday. This says Monday. Sunday. Sunday at midnight you are going to get a 60 minute one on one strategy call with me. Okay. It looks like my text didn't make it onto the page. Forgive that, but on this call you can bring anything you want. We'll go deep for 60 minutes. We can plan out your next launch. We can unpack what's going on with you. Just a private closed door session with me that you can use at any point during our year together together. And I don't sell this separately. You can't just buy an hour with me. I don't even have one on one for sale right now. So to have an hour long one on one strategy call with me as a bonus is a huge, huge deal. Bonus number three, you get extra time with all my curriculum between now and our start date. So your year in the program does not actually start until August 17th, which means you're going to go August to August and you're gonna get six weeks of extra stuff. You can go through the 30 day fast track. You can use Buzz Blitz to do your first group. You can go through anything you want in our material. You can start listening to my coaching call replays. You can listen to me coaching my clients. A lot of people love to do that because you get access to our private podcast, which is just my coaching calls. So you can plug in while you're at the pool or while you're driving your kids around. You can really start getting my coaching in your ears before we ever even begin. So the doors are open now through next week. We officially kick off in August. And you have all this extra time. I have had clients. I have one client. I'm thinking of my client kate. She made 50k with buzz blitz before we ever started, just in her bonus time. Okay, so you can get started right away as soon as you sign on with us. The investment is insane, if I do say so myself. It is one payment of $8,000. Okay. Or 10 payments of 900. This includes all of the coaching, the curriculum, the access, the support, the live event, all of it is $8,000. Okay, the price. I have to tell you the price is going up if you wait in the fall. I have been talking about my price going up to 10k for a long time. This is my very last chance. I'm giving people to join me at this price. And you can also lock it in because a lot of my clients like to resign and stay on with me. So if you want to stay on for multiple years, you can keep this $8,000 price. Okay? So I'm going to tell you all where to apply. But yeah, like I said, this is the last chance at this price. So you can go to stephcrowder.com SOGP I can drop it into the chat in just a second when I Make my screen screen smaller. But this is where you go to get your application in. I personally review applications. I'm going to look over all the details of your business, everything you provide to me, and I'm going to provide recommendations. I will either get back to you and say, hey, I think this would be a great fit. Here's your invitation to enroll. If you want to have the chance to talk to me about it, there's an opportunity to have a sales call with me as well per as my calendar allows. So get in there if you think you want to talk. Because when those slots are out, they're out. And then listen, if I see your application and I think I just don't like. I have no interest in bringing clients in who I don't think can get their money back with us because that just doesn't do me any good. That's not going to be good for my reputation, nor is it going to be good for you. So if you put in your application and I don't feel like I can help you or that we are the best fit for you, I will let you know. And maybe I even have some resources for you. I'm very well connected in the industry. Maybe I can point you towards another program or another coach who would be the best fit for you. So stephcrowder.com SOGP Like I said, through the weekend only is when that one on one strategy call bonus that you can bank and use anytime you want to talk to me, you just have that available. You just have to email us and say, hey, I'm ready to use my private strategy call and we'll get you on my books. All right. So yeah, tell me about the money block I got. I've got someone telling me that they have a money block. If we have to go, can someone email the pricing? Okay. Hopefully you're still here. Oh, it is also thunderstorming outside. If I lose y', all, if I just cut off, it's because it's thunderstorming. Cool. Yeah, awesome. What questions do you have? And also, is anyone going tell me if you're going to be applying? We have a lot of people who are on right now. Tell me if you're planning to apply so that I can look out for your application and fast track it. So let me actually send you guys the. Yeah, let me check the Q and A. One second. Let me just put this into the chat for you so it's easy for you to grab. There should be there for you to take a peek at. Okay, let me Go to the Q and A. I do have a lot of questions, so. All right, so let's see. Answer live. All right. Danielle. We currently have one webinar a month and sell a relief call where we sell our signature program for 3K10 open spots. Last night we had 100 attendees and booked over 40, 40 calls. This is not a sustainable way to sell it. We need a better approach. Yes, yes. Let me come back to that. Let me just see if there's any questions about the program and then I'll do like the open coaching.
Participant 3
Let's see.
Steph Crowder
Let me actually start at the bottom. So looking at Buzz Blitz webinar, one month before opening. Heather, if you mean like do we start the buzz blitz one month before opening, yes. Four to five weeks before you open is what I recommend. Usually 4ish weeks. If that is that your question, let me know. Just go ahead and follow up if that's not what you meant. Have you worked with financial coaches and have them be successful? I no longer have a lead source and obtained from 30k a year to only two clients. Yeah, absolutely. I've worked with financial coaches. I have financial coaches, I've worked with. I have one active client right now who is a. Her business is more like accountant. I know that's not a financial coach, but yes, I've literally worked with like all kinds of coaches. This can definitely, absolutely work for you. I would very much encourage you to apply. Melinda. Yes. I'd like to learn more about your business so that I can tell you what I think. I'm just starting over in my coaching biz. This is key. Don't have sales or clients now. So this seems great for me. Maybe next year. Fully enjoyed the webinar. Do you have anything focused on beginner coaches? So the, the answer is I don't have. If you are somebody who literally has like no sales, no clients and you've never made a sale, even if your sales are on the lower end, I would still encourage you to apply because we do have clients. We do have the 30 day fast track. We have some people who have come in on the lower side of revenue and have used our 30 day fast track to get them some themselves on track. We've had people, you know, double their investment in six weeks. So I would, you know, if you are at a point where you literally have never, ever, ever sold something, I think that unfortunately I don't have anything available right this minute. Sometimes I do something for my really beginner people. But even if you've made any sales, I Would encourage you to apply because that is probably enough for us to take what's working so far.
Participant 3
Okay.
Steph Crowder
You don't need to have a large email list.
Participant 2
Nope.
Steph Crowder
We've helped lots of people without large email lists. Yeah. Yep. If you already have a group, you can just start right away with Buzz blitz.
Participant 1
Heather.
Steph Crowder
Absolutely. We see people do that all the time. I already have a group program.
Participant 1
I.
Steph Crowder
This is for Tanya. I want to launch it again. I already ran it two times with six people. It didn't work in my last launch. I see this all the time. I want to launch it again. Can I start with this? In your program? 100%. Yes. Tanya, I see that you've left. I think you've left. You said you had to go, but yes, absolutely. We have people come in. I mean, I shared a few case studies about this. We have people whose enrollment has come to a screeching halt. We have people who are like, my program used to sell and then it stopped. I think that is one of the best client types for sold out group programs. Because if it worked before and it stopped. Stopped working, it's just a sign that you don't have the right enrollment system. That's it. That's all that happened. Nothing's even wrong with your offer. It's your enrollment system. So, Tanya, I would definitely encourage you to apply. Yeah. If you're somebody who has absolutely no clients. It just. It depends. I will tell you if it depends on how hungry you are, how ambitious are you? It would be my question. If you have no clients. If you are somebody who wants to come in and you are ready to work and you're gonna go on my 30 day fast track and you're gonna do everything I say and you're okay with it taking time, I would encourage you to apply. Okay. If you're somebody who's like, I don't know, I don't really like. I have had hungry, ambitious people come in and it does work for them. Yeah.
Participant 2
Yeah.
Steph Crowder
Great questions.
Participant 2
Okay.
Steph Crowder
I'm just bouncing around a little bit. I'm just starting my business. I don't really have a list. Yeah, I think I've kind of answered that one. Okay, sorry. I'm gonna go to my chat too. I'm loving all the questions. Keep them going, y'. All. Keep them going. Um, I don't feel able to access the money. Okay, this is a great point. It's going back to the sales on demand issue. I have three clients right now. Three clients is definitely enough to apply. I would definitely encourage you to apply, even if you feel like you're somebody who doesn't have access to the money or the money sounds really scary. A few things. One would be, you don't need to come up with 8,000 right now. It's 900 for the payment plan. Okay. Sometimes people will ask me, can I start on the payment plan and then pay off early? Yes, you can. You can if you want to do that. But you have to ask yourself, like, do you think you would be able to make back $900 using all of the tools that are available? It's a 10 month payment plan. So I know that it can be scary to see that and be like, I just don't have access to the money. But I also want you to think bigger as well. It is an investment, of course. And also it's not, you know, we're not stopping there. The investment gets you in the door, but then it's really about helping you not just make your investment back, but going beyond that. So I often like to ask people, you know, when they're like, I just don't know if I want to spend the money or if I can spend the money. You have to ask, ask yourself, what is the alternative? What's the plan? Because I think sometimes we have a false sense of safety and like, let me just keep the money. But what is the actual plan in getting yourself to a situation where you do have more free cash? Right. And so, yeah, I totally get this. I want to think bigger, but I also need to make sure not to screw myself over. I see the fear mentality, but I also have so much debt from past coaching programs. I, I totally, I totally understand. Yeah, I really get that. So I would say if, if you are in this situation where it feels really risky and you're just not sure, but the real question it comes down to is, are you excited about doing this? Do you want to do this? If the answer is yes. Yes, but. Right, yes, but I have hesitations. Yes, but I'm not sure I would say still apply. Because then we can have a sales call and we can talk through your individual situation and we can just. I can just sit with you and help you figure out, like, what is the. I do math with people on these calls. I'm like, okay, so you're gonna spend the 900. That's funny. If you have a sales call, you'll close me. Hey, you know, but. And at the end of the day, it's always your decision, obviously. And by the way, I have a high close rate. Never Because I'm coerced or convincing. Hopefully I'll know that. But, you know, it's really about making you, like, empowering you to have the. All the information in front of you. Even if you don't go in this direction, you have to know what the plan is. Right. Like if it's not this, doing more of the same stuff rarely works is what I have seen. I've talked to a lot of people who will come back to me six months later and be like, yeah, nothing has really changed. If anything, I. I'm even in a worse position. Right. So for someone like you, Joelle, who has three clients and like, you're clearly, you don't have zero clients. You have three clients. You've been able to sell something, something is working. I would want to get to the bottom with you about like, how those clients came to be. And I would like to help you make a plan for replicating more of that. So again, I think it's all about doing the math to make this make sense. Okay. I know I'm jumping all around. You got it. Hope to see your application. My target audience are dentists who are generally busy and want things done for them instead of a group or a done with you program. Wondering if a group program will work for them. Yeah, the answer is absolutely a couple things. One that might just be an objection that you need to learn how to overcome. And we can help you do that. Absolutely. Or if there are some. I've had people do group programs where there is like a, an element of like that's, that can be in a group, like you could do some things for them. You don't have to do it that way. But we can get really creative with how you do a group if there's certain things that you think would make it really sell well, if you or a team actually do for them. I've seen that in a group where it's like, yeah, it's a hybrid of like, you're gonna have to do some things yourself. We're gonna show you everything and we'll do some of it for you. I will say though, what I have found is when a lot of times people are reluctant to, like, they have to do it themselves or they wanna. They don't wanna do a done with you program. What can usually move people forward is if it doesn't feel so hard, so they don't wanna do a done with you program, they don't wanna do it themselves because it doesn't feel easy. Easy. You need to build a group program that's going to make it feel easy. And that's what we would help you do to help them see it in a new way where they're like, oh, I can do this. This isn't a problem. There are so many ways to do that. Especially now if we want to even think about like some of the things that AI can help us do, like there's, there's so many options. Absolutely. It can work for you. Okay. I've already done other coaching programs and some help for a bit and I still don't see the results they promised. What makes your program different? Okay, great question. Question. I, I think it's a really smart question. A few things, A lot, a lot of things. I think a lot of things make my program different. First, I am not aware of many other programs, if any, that have as much support and opportunity to be coached and to have your work reviewed and to troubleshoot as my program. Right. Like other programs might have a rinky dink call here or there, but we literally have what I call 360 degrees of support. And what I mean by that is if you can't come to a call, you can submit something. If you don't want to submit something, you can write, write a question. You can, you know, use our curriculum. There's, there's so much available to help you make progress. It really is a matter of a couple things. One is, and this is, I'm gonna, I don't see the person's name. It says anonymous attendee. So I'm gonna talk to you directly or anybody who has this question. I'm gonna be so real and so honest with you. Part of it is the coaching program that you are in. Part of it is you. That's just, this is true of any engagement, right? So I would say if you've been in another coaching program and it didn't work for you or it worked for a little bit and then it stopped. I personally, this is just me as somebody who buys coaching programs all the time. Time, I see that as a me problem, right. I will look at that and say, what can I do? What is my plan to get what I came for? Right? How do I get my ROI in this situation? Do I need to be at every call? Do I need to move my schedule around? Do I need to submit more? Do I need to raise my hand? Like you have to audit your own performance and your own relationship to your investments. And I say that with so much love. I'm not saying that to say like it's all your fault if you didn't get results. It could be a combination. There are some crappy programs out there. I think part of the issue is a lot of programs don't have a clear outcome. They're not helping people move towards something specific. Did y' all notice how specific our outcomes are? In SOGP, we're helping you get sold out. We're helping you 2 to 5 extra inconsistent sales. So this is actually also why I do monthly revenue reporting. So I can see what is going on with you. If you have multiple months where it's like 0,000, I'm not making any money. Me and my team are going to get in there and be like, what. What needs to happen? What's going on with this person? How can we help them? And it might be that we need to do something to help you. And it might be that you need to do something. Something to help you. Right? It's often a combination. But I just have to tell you, my life changed when I decided I heard somebody say this, and I've never forgotten it, that I can go into any program and get my return on investment. At a certain point, it really is up to me. So I think a question back to you would be, it depends. Are you willing to keep showing up week after week and say it didn't work, this didn't work work, this is working. I, you know, like, I tried this, I tried that. What's next? What's next? What's next? Right? If you have an attitude of what's next and you keep showing up week after week for a freaking year, I have not ever seen anybody not make their investment back in that scenario. So tell me if I answered your question.
Participant 1
Okay.
Steph Crowder
I know I still have more questions. I'm gonna keep. I'm gonna keep answering. Heather, I would love to see your application. Our CEO day is scheduled for August 17th. That's a Monday. There will be a replay. It's 10 to 4 Eastern time. It's all day. You can join all day, which is great. If you can't, you can catch replays. But that is when we have our CEO day scheduled. And then the calls. I mean, I always. I always tell people I reserve the right to change my call times because I am a mom with a busy life. I typically don't. But right now our calls are 11 to 1 Eastern Time on Tuesday and 1 to 2 on Thursday Eastern time. We might add a Wednesday call specifically for our new clients. If there's a lot of you, and you all might have your Own call for a while. You do not have to come to every call. I want to make that really clear. Some people are like, that's a lot of calls. I do two calls a week to coach more people. It's not about coming to every call. You absolutely don't have to do that. Okay, let's see what have I not answered? Danielle, if you're still here, I'm going to come back to your coaching question. Let me know if you're still here. Tara Lee, I'm a marriage crisis coach and work with couples and individuals. My one on one is full. Great. But I'd like to consider a group and not sure where to start. Amazing. That's who we help. I'm unsure that it will do well as it very delicate time for my clients and so personal. Absolutely. I would like to help more people and spend less time on calls. I've recently raised my prices and feel burned out with my current schedule. Tara Lee, you are in a fantastic position to join sold out group programs. I have multiple marriage coaches, relationship coaches of all varieties. I've helped. I have a divorce coach. I have a marriage coach, divorce coach, relationship coach. So many different kinds of relationship coaches. We've helped a lot of them them go through this very thing. If you are somebody who's full in one on one and you want to make the transition to group, this is the perfect program. It's textbook, truly. And even with the sensitive content, we do have a lot of niches that are sensitive. We can help you kind of figure out how to actually make that a selling point. Right. Sometimes, often I think when things are delicate can actually be the best time to get group support and to be in a sacred space and community with other people. There's lots of ways for us to do this. So Tara Lee, I hope you'll apply because I think you could be a really great fit. Okay, answered that one. What other questions you guys have? Pop them in the chat. Do you help work through the sales call conversion? Heck yes. Yes, yes. That is my bread and butter. I think I am better at it than anybody out there. So we have an entire five step sales call training and my clients absolutely get so much better at closing their sales calls when they join us in sold out. Absolutely. Yeah. We have had clients, man. We've had clients double, triple their one on one roster. Get, get sold out in their one on one just from that training. So if you feel like getting better at sales calls is a big goal of yours, I think you'd be very happy in Sold out. Absolutely. Okay. What else have I not answered for? So many good questions.
Participant 2
This is great.
Participant 3
Okay,
Steph Crowder
let's see. Do we have. Okay, let me see. What time is it right now? Okay, it's 1:30. I know I'm a little bit over on time, but I do want to do some kind of like open coaching or auditing for anybody who's still here that would kind of like to talk about where you are right now. Danielle, if you're still here, I can't tell if people are here here. It's kind of tough for me to view. Okay, Joelle, I can coach you. Just give me one second. Let me just see. Just check. Yeah. If you're here and you want to do some coaching and specifically if specifically as it relates to like things we covered today, be thinking about like diagnosing where you are right now, like what you feel like you need to learn and where, what skills your weak at and what your real issue is that's going to be the focus of the coaching and the auditing today is I want you to, I want you to think about where you feel like you're stuck and what's kind of keeping you from moving forward. So I got a couple hands up. So let me just take a look at that really quick. I think I need to stop sharing my screen is the issue. I also have some frequently asked questions that I didn't even go through. Let me just go through these really quickly and then Joelle, I'm going to call you, call you up. Okay? So if your audience is small, are you ready for this? You do not need a big audience to fill your. Fill your first group. Okay? You need three to eight aligned people. We designed phase one for you in order to be able to fill your group. So small audience is not a barrier. It can actually be a cleaner starting point. So if you have a small audience, don't let that keep you from applying. Okay. I already have a group. Is this for me? Absolutely. Some of my most successful clients come in with an existing group. Even if their enrollment has been down, we work on filling it more consistently. Refining your offer and pricing, getting your first six figure launch and building your repeatable system. If you already have a group and you're ready to make it your primary income stream, this is the perfect room for you. I've launched before and it was disappointing. Can it be fixed?
Participant 1
Yes.
Steph Crowder
And most of my clients will 5 to 10x their launches. The people who've created that result came in. In this place, a disappointing launch usually means the Offer isn't the problem. It's your enrollment system that's the problem. And I want you to imagine never launching a loan again. You can get expert eyes on all of your assets, and you'll be running a proven system with a proven playbook. Instead of guessing. I don't have a group yet. Am I ready for this? If you're asking this question, you're probably ready. Okay. Group programs are not an advanced move for people who've made it. They're a way to scale your impact and your income. Now, you can start with a 30 day fast track in case you want to sharpen your one on one close rate. But most clients are running their first small group within their first 90 days if they want to. I'm really busy. How much time does this actually require? Me too. I'm very busy. I get it. And the answer is less than you're spending right now trying to do this all by yourself. Okay? You are spending more time trying to piece this together because this program is designed to replace the random scattered activity that's taking up your time. The 90 day plan is going to help you figure out exactly what you should be doing. And most of our members find that the program does not add to their workload. It reorganizes it so you won't have to be doing extra work. The coaching calls are twice a week. Not so you have to come every time, but so that we can double your chances of being able to join us. Everything else works around your schedule and is available on demand when you need it. Do you need to run ads? No, I do not teach ads. It's. My best friend is the best ads person in the industry. I can point you to her. Every strategy inside the mastermind is built to work from organic, warm audience growth. If you have ads, you can totally like it. But I'm doing Buzz blitz right now and I have ads. So if you have ads, it will be a great compliment, but I don't teach them and you don't have to do. Okay, that was what I wanted to cover. Let's see. Let me. Okay, I'm gonna go to Joelle. What I have to do is call you up, make you like a panelist or something. So give me a second. Let me stop sharing my screen. It's so dark in my office because it's so stormy. Sorry about that. Okay, let me go to Joelle and then Cassandra. Okay, Allow to talk. Will that work? Can you talk? Joel, can you hear me?
Participant 2
Yeah. Hey, what's up?
Steph Crowder
You have. Is it Letting you do video.
Participant 2
It's not. That wasn't an option.
Steph Crowder
Okay, let me see if I can promote you to panelist. Oh, yeah, this is. I've done this before. Okay. It's gonna make you rejoin Danielle. I see that you canceled your meeting to be here. I will call you up to talk as well, if you're able to hang out. I will. I will call you up to talk.
Participant 2
Oh, let me see. Start video. I need to. Just one moment.
Steph Crowder
Yeah, yeah. Take your time.
Participant 2
Okay. Had to allow. Here we are. Okay.
Steph Crowder
Why don't I see you? Why don't I see any. I just see black. What's happening? Do you guys see me still?
Participant 2
I don't know why it's not working, but.
Steph Crowder
Okay, that's fine. We can just talk.
Participant 1
Yeah, sure.
Participant 2
Cool. So, awesome presentation. Thank you so much. Absolutely timing. Because I am planning on starting a new group program. Oh, I just saw a thing. I'm gonna try refreshing the page real quick, and then I think it'll work. Okay. I should just take a sec.
Participant 1
Okay.
Steph Crowder
Let me go. I'm go to Danielle and we'll come back to Joelle. Let's do that. That Danielle. And then we'll come back to Joelle, and then I'll do Cassandra. Okay.
Participant 2
Did I.
Steph Crowder
Are you there, Joelle?
Participant 2
Yes.
Steph Crowder
Okay. Okay, cool. I will. I'll. There. Now I see you. Perfect.
Participant 2
Cool.
Steph Crowder
Yeah. Hi.
Participant 1
Okay.
Participant 2
Planning on doing. Launching a new group program at the end of August.
Steph Crowder
Okay.
Participant 2
And so great timing leading up to this. Taking notes on, like, the five week plan. And yeah, so much of what you said was really hitting home for me. About, like, I've done a couple different group programs, and one that I had that was successful. Then I ran it again, and it was less successful the second time. So it was like, do something different. And then I did something different, and then I kind of abandoned that and now I'm doing a new thing. And I want what you were talking about about the repeatability. And also, I can see so much of what you said about the busy work about doing things that are not really the most impactful things for getting me sales. Like, I do have a pretty decent size audience, like more than 5,000 on Instagram. So that's like, you know, there's. There's some people there, and I have a school community. I don't know if you know about, like, school.
Steph Crowder
Yeah, yeah.
Participant 2
Like, okay, I have a free group with about 150 members there. So I've. I've got people in my world. But, you know, I was saying Part of the disconnect that I see is I'm good at getting leads but turning them into prospects and clients. So I've mostly been doing one on one work is how I've been getting like paid and. But yeah, the thing, I've just had two clients like that, their contracts wrapped up and then they didn't renew and
Steph Crowder
it was like, yep.
Participant 2
Oh, no.
Steph Crowder
Yeah.
Participant 2
Oh, I was really counting on that and realizing that I don't want to be in a position where I'm counting on any one or two people, you know, and dependent on that. And I know it doesn't have to be that way. And I, I felt like with Instagram that I'm often just kind of like shouting into the void to get more leads. But the thing is focusing on the people who are already in my network and building those connections, deepening those connections. So I'm, I'm curious about.
Steph Crowder
Yeah, where do you think things are breaking down? You've done a good identifying, you've got leads, getting them to the prospect stage. Why are. Let me ask you this, are you doing sales calls for your one on one?
Participant 2
Yeah, I, I have been. So I had a post that went like. That was my most popular post earlier this year in February. And it was like basically just, it said, so my audience is like butch lesbians. My. And I made a post that said, don't ask AI ask a butch. And like a hundred people commented for a call. And so I had very many calls from that, like 20 or 30. And I got several new clients and
Steph Crowder
okay,
Participant 2
so yeah, pretty decent conversion on, on those calls. But keeping that momentum going has been the issue. And part of what happened was I started to max out on how many one on one clients I wanted to have anyway.
Steph Crowder
Yeah, exactly.
Participant 2
A couple things there. But yeah, it definitely feels like a kind of consistency in the.
Steph Crowder
Okay.
Participant 2
In the pipeline.
Steph Crowder
It sounds like, okay, if you were my client, let's play a game called if you were my client. I would say based on everything that you shared, I think you're at a point where we would probably do two things kind of at the same time.
Participant 1
Time.
Steph Crowder
The primary goal is I would have you just start at the top in phase one of my curriculum and have you start a group doing it our way where you will just use the network that you already have to close three to eight people into a group at the same time that you're doing that. I would want you to go through some of the trainings that we do to get stronger at converting one on one. Remember we talked about skill number one was closing clients anytime. I think you need that skill as well. So we can look at. Okay. It's great that your sales calls are converting pretty well. There's probably still pieces that you're missing to convert even better. And then I would just want to kind of audit your whole process of, like, when somebody is interested, how are we getting them to a sales call? Do we have an application? What does that look like? Like, we would just need to look at the whole sort of sales process from start to finish. And just. This is kind of what I was saying when I was like, at a certain point, it's math. It's like, where is the math breaking down? If we have a post where we get, like, a hundred people that are interested. Interested in talking to you, that's amazing. We have to kind of figure out how to, like, where that's not consistently moving through the cycle the way that we want it to. And then I'm also hearing you say, like, yeah, I don't. You know, maybe you're thinking, I'm not in control of, like, a post going viral. Like, I can only, you know, get that level of interest, that big swell of attention when something happens to go viral. I think what we'd also want to do is look at some of that. Like, any. This is good for everybody who might be listening to this. Every time you have messaging that hits, it's a clue. It's trying to tell you something. It's like, ooh, I always think of it like that children's game of warmer, colder. It's like, warmer, warmer, burning up, right? So it's never just one post. We want to look at that and first of all, be like, cool. How do I make 10 more posts like that in different. Different types and different mediums and different platforms? And then how do I take that messaging and make sure it's folded into how I'm promoting? So if you were doing buzz blitz, for example, I would want to take pieces of what has gone viral, what has really performed, and that is an example of a winning angle. We talk about winning angles where a winning angle is. Everybody has them. It's like the things in your marketing that make people go, oh, my gosh. Gosh, yeah, like, that's me, right? So we want to make sure that the way you're. Like, it sounds like your market is talking to you, and we just have to figure out what to do with the information that's coming back so you can convert it to sales as consistently as you want.
Participant 1
To.
Participant 2
Yeah, yeah, definitely. That, that sounds like, like the way to go. Cool. Yeah, thank you.
Steph Crowder
But I think you're in a really good position to just go for it with a group again. It's kind of the, the one, two punch. So in summary, I think you should use network to start your group. Okay. And then also secondarily, but just as important kind of as the foundation, be building up your one on ones, your one on one skills so that you can close more reliably. Maybe you hold open three to five spots for that depending on your price point. So you can kind of float yourself while you're working on the group. But in your situation, because I know you mentioned cash is, is tight, if you were to, for example, become a client of mine, I would actually. Sorry, it's going to sound like I'm changing what I said. But just specifically if you were a client client, I would say come in, do our 30 day fast track, which is designed to help people get one to three new clients. Get yourself out of financial trouble or that might be a strong word, financial stickiness.
Participant 2
No, it's fit. That fits. Sure.
Steph Crowder
But I've had clients do this where it's like that's kind of the first order of business is let's stabilize. Let's use sales skills to stabilize you financially. Because when you go to do a group, you want to feel financially healthy. I always tell my clients you have to be able to afford a bad launch or your energy is going to be really weird. So we would actually your. Your first milestone and SOGP would be making your investment back and getting net neutral on financial hardship. We see it all the time.
Participant 1
Yeah.
Participant 2
Okay, cool. Yeah, no, that sounds good. I'm gonna, I'm gonna put in an application just like Leap of Faith style and. Yeah. Thank you so much for.
Steph Crowder
Absolutely. It's great to talk to you. I'm looking forward to reading more and sharing more of my ideas. Okay, let me go to Danielle. Danielle, do you want to. Do you want me to. Do you want to come up and talk to me or do you want me to just read off your question? Let me know and then I'll do. Because either way. Okay, let me call you up. It's more, I think it's more fun. So I think it's going to kind of make you quickly go out and come back in, but then you should be good.
Participant 2
Okay.
Participant 1
Hi. Thanks so much. Yeah, you too. Sorry. I appreciate you taking the time. So, yeah, we're currently running a business model of one webinar a month One program a month. It's a group coaching program with 10 spots. Obviously we could sell more if we had to. It's starting to take up a lot of time. Not just with the one on ones that we give each person once a week, but as well as running multiple programs at a time. Like currently as a Monday, we'll have three going.
Steph Crowder
Okay.
Participant 1
And now, you know, our business model is ads. I mean, we're getting like $2.30 webinar conversions, which is great. Yeah, 100 people last night. That was our biggest webinar.
Steph Crowder
What's your. I'm sorry, what's your topic?
Participant 1
Sorry. Functional medicine.
Steph Crowder
Great.
Participant 1
Health coaching. So, you know, but now we've got 42 booked sales calls to close a $3,000 program. So the whole machine is. I mean, we're grateful. You know, I'm hoping for a $30,000 launch, but I'm having a hard time understanding, you know, you talk a lot about like kind of people at the beginning and then your methodology is like organic to a big offer, but like we're already kind of past organic and in that selling vehicle. So I'm curious if you have any ways that you teach in your program where we could get smarter with our time and I don't know, maybe we're just afraid to sell directly on the web.
Steph Crowder
Yeah, I have lots of thoughts and ideas. This is a great. We call this a champagne problem. It's a great position to be in for sure. It's exciting. So a few things. One would be how long is the program?
Participant 1
12 weeks.
Steph Crowder
Weeks. Okay. We could. And you also have how they get one. How. What's the one on ones that they
Participant 1
get one 30 minute one on one each week, two one hour group calls each week and then boxer support.
Steph Crowder
Okay. Probably opportunity to raise your price at some point if you wanted to do that plan.
Participant 1
We went from two to three and we want to do five next round.
Steph Crowder
Yeah. Great. Okay. So that's going to help. Help get your numbers up. Two big things I'm seeing are I would want to release the cap on getting to go beyond 10 because it sounds like you guys are selling.
Participant 1
And we will.
Steph Crowder
We just haven't hit it yet.
Participant 1
Yeah, we've only been hitting like four and five. We had six. Like that was our biggest.
Steph Crowder
Oh, okay. So that changes things. So is it typically you haven't even sold out yet. Okay, so that, that does change things. Thanks for clarifying. You booked 40 calls. Is that a typical number or is that like way bigger than usual?
Participant 1
So you talk about the Bright and shiny. Like, this is the first time, like the first webinar, we had massive tech issues. I won't bore you with the details. This, you know, sms, we got capped. They didn't go out. Reminders, boom, low attendance.
Steph Crowder
Okay. Yeah.
Participant 1
Second one, we did a quick, quick, quick redo to try to recapture. You know, we got a couple, two, three page. We sold the web. We basically moved a major variable every single time. Last time we went to the call, but it had an application and it was like all these questions and we made it really hard to get them to get on our calendar. So then today, it's just last night, it's just anybody can book. And everybody did. So we have not stuck with one methodology yet.
Participant 3
Okay.
Participant 1
I'm just overthinker because I know that we can't do this every time.
Steph Crowder
Yeah, yeah, yeah. So that would be if you were my client. That would be the first thing is I would be like, okay, let's commit. I would help you kind of commit to one strategy, kind of audit the process and figure out, like, what do we want it to be. Typically, I like an application into an optional sales call. Like, if we can enroll people without sales call, that would be ideal. Yeah, I see. It's like your process.
Participant 1
Process.
Steph Crowder
Yeah, exactly. Yeah. Because sometimes when we make this. I've made this mistake. If you make the sales call too prominent, then everybody's taking a sales call, even people who are already a yes. And it's like, it's not necessary.
Participant 1
Yeah.
Steph Crowder
So I would de center the sales call. I would clean up your enrollment system on the back end. I would want to explore. Well, you're. You haven't hit that 10 cap yet, but you will. So we would want to explore, like, being able to have kind of an uncapped group. Like, that would be an open question that we would coach through, which would be like, how do we build this so that you could have 100 people in the room and it wouldn't break? That would be a big part of it as well. So the way to answer your question about, like, where you all are with ads and stuff, and I, I touched on this, but I'd like to go deeper. Everything that I teach in terms of buzz blitz in my process works beautifully with ads. Right. Like, I'm using ads for. For my process as well. Same thing driving ads to my webinar. My costs aren't nearly as good as yours. That's amazing. But, like, essentially what our process, our enrollment system is going to do is help you actually take Better advantage of all those leads that you're getting. If you're able to bring in all of those leads. It sounds to me like a conversion issue. So, I mean, I have so many ideas. I would want to go through your webinar. I would, I would review it myself. I would make you do our process, which we call the converts webinar framework. I didn't even talk about that today because I didn't have time. But that's kind of our winning sort of sales.
Participant 1
Say it again.
Steph Crowder
Converts. It's an acronym. And so we teach you how to do each piece and then I review it for you to make sure that the webinar.
Participant 1
That's what you. Your webinar process.
Steph Crowder
Yeah. Because it sounds to me like your brain. You have a lot of traffic and, and leave flow. We just need to really dive deep into. Okay, they're here, they're in the room. Let's go line by line and figure out everything we need to do to make sure they're actually converting better.
Participant 1
Yeah. And you know, the other thing too is it's like, it's functional medicine. Right. So I'm. I'm not the clinician, But I'm the COO and basically, you know, it's. It's tricky to slap 100 people in a room. You know, you. It's not a one size fits all. Like the group coaching is, but the one on ones are not. So it's like, yeah, can we get away with no one on one? You know, kind of. That's kind of like the thing.
Steph Crowder
Yeah, I think we would get there. I think it's not a tomorrow thing. The answer is we can absolutely transition you out, but we don't even have to. If we raise the price of your program, that would make doing the one on ones more sustainable. There's lots of ways to help you increase the delivery, but I think the first step is I would want to increase your. Your client enrollment. Like your sale. You have so much opportunity to be getting a lot more sales than you're getting right now.
Participant 2
Yeah.
Steph Crowder
And that's our wheelhouse and sold out group programs. That's. That's what we do. Okay, good to know.
Participant 1
Okay. I'm meeting with my doctor and partner here at 2, so I appreciate you.
Steph Crowder
Awesome.
Participant 1
Got your application up. I've got it starred. We're looking at making an investment in a coach. I have an ad coach.
Steph Crowder
Great.
Participant 1
We have a systems coach. And now we just need a, like a process coach.
Steph Crowder
So that's us. I can't wait to See your application.
Participant 1
Okay. Appreciate you. Thank you.
Steph Crowder
You got it.
Participant 1
Okay.
Steph Crowder
Okay. Cassandra, are you still here? Oh, I think. Oh yes, she's here. Let me have her. Come up. Promote to panel. Come on down.
Participant 3
Can you see. Okay, there I am. Can you hear me?
Steph Crowder
Yes. Hey, let me ask you, we've talked before. I should have asked you this so much sooner. Are you Cassandra or Cassandra?
Participant 3
It's Cassandra.
Steph Crowder
Cassandra. Okay.
Participant 3
But I'll answer to both.
Steph Crowder
Okay, gotcha. Good to know.
Participant 3
So. So. And I worked with you in the 30 day in May. And so what I have currently is a one on one. Is a one on one offer. But I'm a myflash release therapist, so it's like one hour at a time. I do sell packages, which is what you know, we worked on in the 30 days. But the math doesn't match for me to do continue just one on one. I can only do so many. See so many people in a week. So I have the, I have the workshops to do for self care workshops. I have them all ready to go. And I have, there's, there's a couple of different. Just depending on the kind of the niche that I work with is how. Is how I develop the workshops out of the homework that I give them when they come to see me for self care. So what I, I haven't run any of them. I have them all ready to go. Like, like putting it. And what I want to do is it. I just want it to be part of what I'm doing every week. So like, yeah, I'm doing workshops, but it's, it's set up in a one on one currently and it's in my office so that I could save on overhead currently just because I'm just getting started with it. Like I could host five people in my office at a time. Okay. So it doesn't increase any of my overhead, but. And I'm not even sure exactly what I'm asking. It's just, just. So that would be like the way that it's set up right now. It's one workshop at a time. So they, you know, it'd be, it's kind of a one off setup. And I don't know, I don't know. Like, like, is it, is it a way. Should I, should I create it to where like say, say you, you know, I offer this workshop like say two times a month.
Participant 1
Month.
Participant 3
And then you, you know, you sign up for like three months of it or. I don't, I don't know. But. So I'm just kind of that's where I kind of am right now.
Steph Crowder
Yeah. Have you thought about. Because right now you're kind of. It sounds like you're sort of limited to who you can see in your office. Do you think there's any, any potential to bringing it, turning it into an online workshop?
Participant 3
Well, and that is what I would like you to do eventually is to scale it up to an online workshop. Because then ultimately when I do step away from just one on one clients through a program and then I can be anywhere.
Steph Crowder
Yeah.
Participant 3
Yes. That is where I'm headed with it.
Steph Crowder
Okay.
Participant 3
I wanted to start something where I could just get it going right now though, where they can just come to my office currently. Because that isn't any other than just a little bit of my time. It isn't any extra effort, I guess on my part to do it that way. But yes, the goal is to scale it because I would like to, I would like to be able to retire.
Steph Crowder
Yeah.
Participant 3
Retire comfortably. So. And you know, I'm 51, so I don't want to be working forever in order to be able to do that. So yes, the, the online part of it, I have not looked into that yet, but that is where I'm going with it eventually.
Steph Crowder
Yeah. Okay, so for this in person, for these workshops, are these like. Is it kind of like an in person paid group program? Sort of.
Participant 3
It, it is. So like I'm there in the room, I'm guiding you through each of the techniques. So currently the way it's set up is like for the three hour workshop, you would pay my one hour rate since I'm there with you. And then it's just a pay as you go.
Steph Crowder
Okay.
Participant 3
One at a time.
Steph Crowder
I would probably. If you were my client, we're playing the game. If you were my client. If you were my client, I would guide you, you to put this together as more of like a group, like more of an experience that has a clear outcome instead of being just a one off. It will actually have more value if you're taking people from point A to point B. So like for example, I'm just going to make this up and it's not going to be correct. But if it's like, you know, if it's, if one workshop teaches them one little piece, I would rather you wrap it into a group where it's like a series of them coming to your office and they're working towards the outcome of, of being out of chronic pain. You see how like that's like a specific outcome. I would not have it be a one off thing because then you're going to have to like keep selling it and reselling it. I think if you turn this into like an 8 week experience or 12 week experience or whatever you want it to be, you could collect testimonials from these people and eventually and figure out how this could become something that's also available online. I've had clients do that where they've started by doing community based stuff and then they kind of take the client results, take the testimonials, take the framework and then they just bring it to Zoom and start doing it that way it actually translates quite well.
Participant 3
Okay, yeah, that helps me to kind of. Then I guess it's the, the question then becomes how do I. I mean I understand the point A to point B because we went through that. So then, so then my question becomes and maybe it's just some sitting after you think about that is to look at, at what the point A to point B is and how many, how many do I want to offer? So I have to structure that a little bit differently because right now I was just going to plug them into my, plug them into my schedule and people can schedule them online like they would a one on one appointment with me. So.
Steph Crowder
Right, okay.
Participant 1
Yeah.
Participant 3
Then how would I, then how would that like to go to.
Steph Crowder
Because I haven't act.
Participant 3
I mean like when I do sales calls and I've worked, you know when after I've seen them for initial appointment I will discuss, here's the treatment plan and here's the package. They'll help you get from point A to point B. I haven't. This kind of sounds in reverse order of marketing it. I haven't done it this way before so.
Steph Crowder
Well, it's very similar. Like the people that you would sell it to, you would. You would kind of get to the bottom of like okay, okay, hey I'm. And we teach all of this, this is all in. This is literally phase one of Soudalker programs. It's like, okay, we teach you how to do the dip a toe where we go to people and say, all right, I'm thinking of putting together this experience. Here's kind of the details I have so far. Basically it's a help me build it and we teach you how to, how to get to the bottom with them of what they would actually pay for. So you'll have your founding member group, you'll take people through it, you'll get client results and then you'll use those to market your next group and that's how we kind of start ironing out what this offer actually is. But we're selling it before we're doing all this work creating these workshops and doing all of this stuff. You're making money before you ever actually get to work on delivering it, if that makes sense. Making sure that you're building the container that people actually want to buy.
Participant 3
Okay, that makes sense.
Steph Crowder
Yeah.
Participant 3
Yeah. Okay. Okay. Then I will settle in. And. And I mean, I have. I have a lot of warm network just in.
Steph Crowder
Yeah.
Participant 3
The 20 years that I've been in this area, working in the community. So. So then I think that's just a. So when you say that first group. So you sell it to that first group as you're. Like, how. Like you sell it to that first group where they go through it. But. And they're. Before you've. Now you're trying to ask the questions before they've gone through the program, they're telling you, what, yes, this is what I want. This is what I don't want. Or. And then they've bought into it and then you take them through it. Is that what you're. Am I understanding correctly?
Steph Crowder
Yes.
Participant 3
Okay. Okay.
Participant 1
Yep.
Participant 2
Yep.
Steph Crowder
And like I said, that's the entire. That's the entire start phase of our curriculum. We show you every step of how you do that.
Participant 1
That.
Participant 3
Okay.
Steph Crowder
Because there's a lot of things you can get wrong when you do that. And including a lot of people, like, don't get their clients the right. The. The results that they need to then get the testimonials that are going to actually connect to you being able to launch it to your next group. So it's important to not do it randomly and kind of follow it in sequence.
Participant 3
Okay. Okay. That makes sense.
Steph Crowder
Yeah.
Participant 3
You. I appreciate it.
Steph Crowder
Cool. All right, y', all, we have been on for two hours. I am gonna let you all get to your day. Anybody else have any last minute questions, especially about SOGP and joining us and applying? I have seen some applications coming in. I just checked really quickly. We have. Oh, we have a bunch of applications. Super exciting. So if you are thinking about applying, but you have a question. I have a few minutes. There's still a bunch of you here, so I don't. I want to make sure we don't log off before I've gotten to everybody's questions. So I'll give you guys a minute. Let me. You all can put it in the chat or in the Q and A. What other questions you all have? What did I not talk about in terms of sold out group programs that you are curious about and that you would love to hear. Let me see. Let me put this back up for you all. So this is where you can go. Stephcrowder.com SOGP to get your application in. Remember we have our special one on one 60 minute strategy call with me available through the weekend. You have have to apply and enroll by then in order to get that. So make sure you put your application in so I can take a look and make my recommendations, invite you to the next step and kind of share my thoughts on where I think you are right now and how we might be able to help. Or if it's not me, I'll be able to kind of refer you to the next step that that makes sense for your situation right now.
Participant 1
Cool.
Steph Crowder
Okay, let's see. Any final questions? There's like 20 of y' all still hanging out. So I wanna, I'm wondering, I'm wondering where's your head's at? I mean, I got all day. What questions do you have? What is preventing you from applying if you hadn't yet? What did I not answer? What burning questions do you have? What else? Let me see. Okay, no more questions. All right, you all, I'm going to let you all go. Thank you so much for coming and for those of you who've been here the entire time, I know this was a long training. I hope you found it helpful and useful and you enjoyed it. I appreciate you guys so much. I'm really looking forward to reviewing your applications. I can't wait to talk to you soon. And yeah, let me know if there's anything else I can answer for you. You can always email us. Hello, Steph crowder.com. there will be a replay. Again, it's only available through the weekend, so if you, you wanted to go through this again, don't be mad at me. Don't say I didn't warn you when we take it down. It will not be available any longer after Sunday. So I know we covered a lot of good stuff today. So if you were hoping to go back, carve out some time this weekend or whenever to get the information that you need. But thank you guys so much for being here. I hope you loved the training. I will talk to you soon. Have a wonderful rest of your day and take care. Bye.
Episode: [LIMITED REPLAY] $100K Group Programs
Date: July 9, 2026
This episode delivers an insider's masterclass on building, selling out, and scaling a group program to $100K and beyond, tailored for coaches, consultants, and service-based entrepreneurs. Steph Crowder blends personal anecdotes, actionable frameworks, and live coaching moments to reveal what really works to consistently reach major revenue milestones with group offers. The episode is packed with clear strategies, mindset shifts, and real-world case studies—all designed to help you find the “courage and clarity” to get off the income rollercoaster, build a repeatable sales system, and create a sustainable, scalable business.
(Timestamp: 19:30–22:41)
(Timestamp: 27:00–36:10)
(Timestamp: 38:33–41:39)
Goal: Reach $100K a year by building a launch you can run over and over.
Big Mistake: Changing things up constantly—never letting anything repeat or compound.
Skill 2: Launches That Repeat. Learn to refine 20% each round, not rebuild from scratch.
The BUZZ BLITZ (5-Week Selling System):
(Timestamp: 46:41–53:38)
(Timestamps: 53:37–55:07)
(Timestamps: 19:30, 22:41, 55:07, 105:05)
(Timestamps: 94:43–121:36)
(Timestamps: 58:18–93:00)
This episode is an intensive masterclass for any entrepreneur wanting to move beyond guesswork and chaos to create a stable, scalable group program business. Steph’s hallmark is blending inspiring personal narrative with no-nonsense tactics: from the nuts and bolts of filling your first group, to stacking repeatable launches, to breaking out of income plateaus by thinking—and structuring—bigger. If you’re stuck on the sales rollercoaster, overwhelmed by the latest “hot” strategy, or just ready to build a business that outlasts fads and algorithms, this replay is a must-listen-while-you-take-notes episode.
If you want to break the cycle and create both security and scalable freedom, Steph’s roadmap, case studies, and mindset shifts will help you get back in control—one repeatable launch at a time.
Apply to the Sold Out Group Programs Mastermind:
stephcrowder.com/SOGP