[SUMMIT REPLAY] Day 1: Predictable Plan

Summary

Courage & Clarity Podcast / [SUMMIT REPLAY] Day 1: Predictable Plan (March 19, 2026)

Host: Steph Crowder
Theme: How to build a predictable, revenue-generating plan for entrepreneurs — moving from chaos and busyness to consistent income, with a focus on identifying and executing "money-making activities" (MMAs). Includes live coaching, practical frameworks, and an invitation to Steph's yearlong mastermind.

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Episode Overview

Steph kicks off her "Sold Out Sales System Summit" with a deep-dive into designing a predictable weekly plan for entrepreneurs and business owners. Drawing from her own journey — from underperforming sales rep to industry-leading coach and mastermind host — she pinpoints the root causes of overwhelmed, “busy but not productive” business routines and offers her cure: clarity on what actually moves the needle for revenue.

Expect a blend of mindset shifts, practical frameworks (like the "sales zone"), and interactive coaching that help listeners stop improvising each week and instead take control with focused, repeatable actions.

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Key Discussion Points & Insights

1. From Chaos to Clarity: Busyness vs. Productivity

• Many entrepreneurs mistake busyness for productive, progress-making work.
• "You can actually be busy but not productive. We are going to put an end to the guessing of what you should be working on in your week." (04:00)
• The common cycle: Each week starts with improvisation, new ideas, random actions, and ends with little learning about what worked or didn't.

2. Why Not Knowing What to Focus On is Not Your Fault

• The feeling of lacking time and focus comes from a system problem, not a discipline or laziness problem.
• “More of the wrong things just creates a fancier version of chaos.” (15:55)
• Most people have a pile of tasks, not a plan.

3. The Root of Revenue: Money-Making Activities (MMAs)

• Not all business activities are equal. Only a handful of activities (“MMAs”) truly drive sales — and these are unique to each business.
• Examples of MMAs:
  • Active outreach & making offers
  • Sales conversations
  • Launching
  • Lead generation
  • Following up with potential clients
• Non-MMA tasks (while important) like tinkering with your website, social media posting, or creating curriculum are “support work.”

Memorable Quote:

“Doing more of the wrong things just creates a fancier version of chaos... You don’t have a plan, you have a pile.” (16:10)

4. The “Sales Zone” Framework

• Business boils down to two sides: Product (what you sell) and Audience (who you reach).
• True sales happen where Product & Audience activities overlap — the “sales zone.”
• Activities not in the sales zone: Offer creation (drafting behind the scenes), client delivery, content-only audience building.
• The priority: Spend an hour each day in your personal "sales zone" (customized MMAs).

Memorable Analogy:

“It’s the business equivalent of putting your own oxygen mask on before you help the person next to you.” (36:25)

• Mindset shift: Prioritizing sales is not selfish — it’s vital for serving clients and sustaining your impact.

5. Building a Predictable, Revenue-Generating Week

• Steph introduces the 90-Day Clarity to Cash Cycle:
  1. Identify the exact actions that create clients
  2. Focus on executing these weekly
  3. Review what works every 90 days, then rinse & repeat
• Your week should have a rhythm — not constant reinvention.
• "Sales should become the result of what you do every week, not a random surprise." (49:10)

Key Steps Suggested:

• Commit to a strategy/plan for 90 days before making changes.
• Track and audit time spent: Are you really spending time on sales zone/MMAs?
• The goal: Know exactly what 3-5 activities move your needle.

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Practical Takeaways

• Hour-a-day Rule: “An hour a day of MMAs. Most people who are not hitting their enrollment goals... are not.” (40:19)
• MMAs ≠ Generic for All: Align activities with your unique strengths, audience, offer, and goals.
• Predictability = Confidence: When your plan is tight, revenue becomes a reliable outcome, not a fluke.

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Live Coaching Highlights

[52:14] — Christy (Relationship Coach): Overwhelm & Focus

• Struggle: Too many different tasks, doesn’t know what specifically leads to discovery calls (her main driver of sales).
• Steph’s Guidance: Audit past client conversions—what directly preceded them? Build a “mini-sales funnel” and dedicate daily time to each stage (DMs, outreach, follow-up).
• Key learning: “If I want to get a new one-on-one client, I just have to be walking myself through this sales funnel enough times for it to work. At a certain point it's just an equation.” (58:03)
• Christy recognizes she’s often busy but lacks consistency in prioritizing outreach that brings calls—leading to more clarity.

[62:24] — Jill (Group Program Host): Follow-up Systems

• Challenge: Has lots of free coaching sessions; struggles with organized follow-up when enrollment isn’t open.
• Steph’s Advice: Don’t overcomplicate. Even a simple spreadsheet (“sales hygiene” list) works: columns for name, backstory, next action, date. Daily check-ins keep leads warm.

[74:14] — Sarah (Breakup Coach): Audience vs. Sales Zone

• Insight: Spends lots of time building audience but little on conversations leading to sales.
• Steph’s Solution: Move audience engagement into the sales zone with simple low-barrier interactions (e.g., Instagram polls, clear “raise your hand” prompts), then personalized follow-up.

[68:55] — Heather (Grief Coach): Sales Ethics with Vulnerable Clients

• Dilemma: How to balance ethical care/minimizing pressure with the need to “make offers” to deeply vulnerable groups.
• Steph’s Response: “Allow adults to make adult decisions... Our job is to show people what is possible, what you would help them with, the transformation.” (70:21)
• Don’t exclude someone from an offer on their behalf — difficult times increase the need for support.

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Notable Quotes

• “You don’t have a plan, you have a pile. More of the wrong things just creates a fancier version of chaos.” (16:10)
• “Your money making activities come first before everything else. Yes, even your client work. Because you cannot serve your clients if you don’t have a business, full stop.” (39:30)
• “Sales is not the selfish part of your business. It makes everything else possible.” (36:44)
• “Hour a day of MMAs. Most people who are not hitting their enrollment goals are not...” (40:19)
• “If you're not getting the clients you want, you're probably not spending enough time in your individualized sales funnel, that's all that's happening.” (60:14)

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Timestamps for Key Segments

• 00:00 – 04:00: Episode introduction & summit context
• 12:00 – 16:30: The “pile vs. plan” metaphor; identifying the real issue
• 18:00 – 24:00: What counts as a “money making activity” (MMA); misconceptions entrepreneurs face
• 28:00 – 34:00: The "sales zone" explained; audience vs. product work
• 36:30 – 42:00: Mindset shift: Selling as service, fundraising your own mission
• 45:00 – 54:00: The 90-day planning rhythm (Clarity to Cash Cycle); building a predictable week
• 52:14 – 61:38: Live coaching with Christy (clarifying actions that lead to sales)
• 62:24 – 67:28: Live coaching with Jill (building follow-up systems)
• 68:55 – 74:00: Ethics of selling to vulnerable clients (with Heather)
• 74:14 – 78:54: Coaching with Sarah (bridging audience building to sales zone)
• 81:09 – 83:10: Difference between lead generation and general visibility
• Throughout: Repeated calls to customize MMAs, focus daily, and track outcomes

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Memorable Moments

• The “hour a day of MMAs” mantra — a practical, sticky rule for weekly sales focus.
• Steph’s blunt, heartfelt encouragement to end “all or nothing” thinking: “Sales should be the result of what you do every week, not a random surprise.” (49:10)
• Light-hearted, honest moments—"Y' all are pretty stinky at your sales hygiene!"—as a call for daily, unfancy follow-up.
• Practical whiteboard “sales funnel” coaching, breaking down the chaos with actionable steps.

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Final Invites & Resources

• Enrollment opened for Steph's yearlong mastermind, "Sold Out Group Programs" — with an in-depth curriculum, coaching, feedback, AI tools, and a special, “slightly unhinged” done-for-you launch build bonus for fast action.
• Listeners can apply at stephcrowder.com/apply by Sunday, March 22, to access the bonus.
• Further Q+A about mastermind logistics (group size, men/women, Facebook replacement, payment plans, etc.) addressed toward the episode's end.

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Tone

Steph is open, encouraging, candid, and practical. She blends tactical advice with real-world honesty and a dash of humor, making big strategies feel doable and focused for listeners overwhelmed by entrepreneurial busyness.

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Recommended Next Steps

• For listeners: Audit your own week. What 3-5 activities really lead to sales in your business? Commit to one hour daily on these before all else.
• Want more? Listen to tomorrow’s summit Day 2 for insights on “Predictable Content,” or apply for the "Sold Out Group Programs" mastermind for hands-on support.

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Transcript

[A]

Hello my friends. Welcome to today's podcast episode. I have a special treat for you. I'm really excited about this. If you didn't know, I have been hosting all week long the Sold Out Sales System Summit. My five day free summit and it has been going amazing. It has been so much fun and I think the attendees have been getting so much out of it. And I wasn't planning to put the replays on the podcast just because I wasn't really sure if it made sense. But I have since decided. Surprise. We are putting all of the episodes onto the podcast. But here's the deal. They are only going to be here available in the feed through this weekend. So after this Sunday, March 22, all of these replays are coming down from the podcast. So if you want to listen, prioritize listening, take me out on some walks, take me out in the car, but make sure you get your listening done because after Sunday these are coming down. And of course enrollment for sold out group programs is open right now. You're going hear about that in today's replay. You can go to Steph Crowder.com apply and get yourself all applied so that we can talk so that you can secure this amazing bonus that I'm going to be telling you all about. And I cannot wait to connect with you soon. Let's go to the show. Welcome to the Courage and Clarity podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Welcome to day one. This is all about how to build a predictable plan. Also today I am so thrilled to be opening enrollment for my 12 month mastermind. It's called Sold Out Group Programs. I have a very special slightly unhinged bonus that's only available during the summit through this weekend. So definitely stay till the end when I tell you all about that. And, and like I said, we're also going to be doing live audits and coaching and I'm really excited for that piece I don't normally get to do that in my free events, but for the summit, we're doing it. I'm very excited. So today we're going to talk about the difference between busy and productive, because you can actually be busy but not productive. We are going to put an end to the guessing of what you should be working on in your week. Okay. You're going to start to learn how to build a week that actually makes you money. Can I get an amen to that? And. And then we're going to get into the exact plan that tells you what to do every single week to make sales and what to do with your time week in and week out if you want consistent clients. So if we haven't met, I have a lot of new people signed up for this summit. Some of you have been rocking with me for a long time, and I love you for that. I saw some familiar faces in the chat. Some of you are new to me. I'm Steph Crowder. I've been here a long time in this industry for over 10 years now. But before that, I was a terrible, terrible with a capital T sales rep. I was put on a performance plan. I was almost fired. And I went from being a terrible sales rep at a tech company to being the sales training director of that same company. And I taught sales to thousands of people. I even got to travel to Europe to teach a sales process that I helped develop. Super cool. Since then, I have hosted well over 500 podcast episodes. I might be pushing a thousand at this point. I have my own podcast called Courage and Clarity. If you don't listen to it, I highly recommend. I'm a business sales and Life coach. Over 10 years in the industry, I've collected over a million in total revenue. And I'm kind of known as your group program girl. So I've helped hundreds of people start, sell out and scale group programs about all different topics. That's really what I do in my work. And I'm also a mom. I have two little kids. One has extra needs, the other plays competitive Sports. We have two schools, two schedules, neurodiversity. And I only have about 15 to 25 hours a week to work on my business. So we get it all done. And. And I'm really passionate about helping you build the business of your dreams if you have limited time like I do. Okay, so if you've ever said, I don't know what to focus on, right, like, oh, my God, it's Monday. Here we are on Monday. What should I be focused on this week, the days are flying by. I wish I had more time. It's one of the top things I hear from my clients. It's like, if only I had more time, right? It feels like I'm doing all of the things, I'm just doing everything right. You are absolutely in the right place today if you've said any of those things. And the great news is that feeling is not a you problem as much as it probably feels like it is. You might be thinking, if I could just get my stuff together, if I could just get the right planner, if I could get the right, you know, like, I don't know, process for planning my time. It's really not a you problem. It's not a laziness problem or a discipline problem. It's just a system problem that we're going to solve today. Okay, so let me ask you something. Is this cycle familiar? I need to know. We're going to start here. Every week, you open your laptop and you kind of improvise. You try something, you get a new idea. You're following somebody, you watched a YouTube video, listen to a podcast, whatever. You try something and it works or it doesn't. But then if it worked, you don't know why it worked, or if it didn't work, you also don't really know why. Right? Then eventually you throw it all out and try something new. And then it's Friday, and then the cycle kind of repeats itself. Is this cycle familiar to you guys? You have to let me know, right? It's like every single week, it kind of feels like we're starting from scratch. Much amen, right? Totally. This week full of holidays is especially like this. Yeah, we've had a lot of that. We're here in March as we're at the summit, and we've had. Especially if you're a parent, we've had school being closed for all the different weather reasons. We've had sickness after sickness. Like that is only going to accelerate and amplify this very familiar cycle. Right? Here's the deal. Well, before we. Before we. Before we start to solve it, I want to ask you. Just tell me in the chat whatever comes to mind. And I don't want you to overthink this. If you had an extra five hours to work on your business, like your fairy godmother just came down and was like, you have five extra hours to do anything business related. What would you do? Tell me. I'm curious, really curious to hear your answer to this. Let's see what you guys have to say content build. Okay. I'd perfect my Kajabi site and my offer. I'd work on marketing. This happens from time to time. And I freeze. Yeah. Like sometimes you do get extra time and you're like, what do I do with it? That happens to a lot of people. You would network on LinkedIn. More thought leadership. Okay, cool. So kind of about the answers that I expected. Keep them rolling and I'll keep reading them. But here's the main issue. Take a sales course. Okay. Jolinda has been around the block, but Jolinda's been hanging with me for a while. I would reach out to prospects or I would complete the content posts or emails that I have in my head. Okay. Okay. So we're kind of getting somewhere here. Here's. Here's the situation. Here's the problem that we really need to solve. You don't have a plan, you have a pile. I probably should have held your hand before I said that, right? You don't actually have a plan, you have a pile. How does that land, girl in the sense, Right? Totally. The lie here is I just need to do more. I kind of got you with that. Right? Like when I was like, tell me in the comments what you would do. Everybody came up with more stuff that they would do. But here's the issue. More of the wrong things just creates a fancier version of chaos. Okay, let me say that again. More. Doing more of the wrong things just creates a fancier version of chaos. I feel this. Melinda said, always a pile. Exactly. So we have to help you figure out how to have a plan instead of having a pile. You'll never be able to unsee it now that I've said that. Right. So here's what you've likely been doing. Some of these, all of these, right? Reinventing your week every Monday from scratch. Especially as someone pointed out, when you have disruptions, which same. I'm down in my husband's office, for example, right? Doing tasks that feel productive. This is a big one. Helping your clients, posting, tweaking your website, chatting with chatty chat. GPT. Right. Feels really productive. But is it actually moving the needle is going to be the question. You might be treating every new launch or every sales window as a standalone experiment with no data and no debrief. So every time you go to launch and sell, you're kind of making it up, starting from scratch, reinventing. Okay. You are also probably falling into the all or nothing thinking of that worked or that flopped. But either way, you have no idea why so we can't repeat the good stuff and we can't not repeat the stuff that didn't work. Right. And you are likely confusing busyness with progress. You have a full calendar but flat revenue. Yikes. Okay, so here's the secret. Not all activities are created equal in your business. Okay? In every business there are literally, probably literally a thousand things you can work on. Seriously, so many things. But a very, very small number of those are actually what I call a m a money making activities. And I talk about these heavily with my clients and my mastermind actually in fact beat them over the head with it. Okay. A small number of the things that you could be doing are actually your money making activities. So that's what we're going to focus on today. These are the things that are going to actually move people toward buying. So those are the things that we want to prioritize. This is a hot take for some people. You should treat everything else in your business as support work. Everything that's not a money making activity should be treated as support work. And a lot of people that I talk to are making a lot of non money making activities. The star of the show. And that's an issue. Right? So everyone gets this wrong on the first try. Almost everyone. Okay, 99 of people, if you had to guess. If I said, well, what are your money making activities? And you're not one of my clients, most people will say, being on social media, I just need to be on social media more. Building a sales page, not a money making activity. At least not the highest leverage one that we could do. Right. Designing curriculum, rendering services, also not a money making activity. Right? Not saying these things aren't important, it's just that they're not the highest leverage money making activity that we could do. The real sales zone, I'm going to talk about how you get into the sales zone is a concept that I have. The real sales zone is about sitting as close to revenue as possible. It's about asking yourself, what are the most direct actions I can take to create revenue? Not next month, not next week, but today, this week. Right. And this is for all levels of business, by the way, from the beginners to the pros need to be prioritizing revenue in your business. Most people are so busy working around the sale that you're completely missing the low hanging fruit that's sitting right in front of you. I see it every single day. Very few entrepreneurs pursue that low hanging fruit very intentionally. So that's what we're going to talk about until you Know your money making activities. You are spending your most valuable hours on the wrong things. Okay? And I have this little asterisk here because I want you to know everybody's money making activities are going to be a little bit different. It's like your thumbprint, right? They're going to be customized to you and your network and your skill level and your wheelhouse and your business circumstances. So you have to learn how to not only have money making activities, but they need to be customized to you and how you work and to your offers. Until you know what yours are, you are going to misuse your time. And I don't say that with judgment, I just say it with a lot of experience. Okay? So your MMA is your money making activities put you into what I call the sales zone. So one of the things I've been saying since the dawn of time is that in business there's only two things you can ever really be working on. The product side of your business and the audience side of your business. Because that's all a business is, right? It's having people finding people and then people buying something. That's it, right? So the finding people is the audience side and the them buying it is the product side. So everything related to finding people is your audience column or pillar or circle. And everything related to people buying stuff and then also rendering those services would be in the product. Product side. That's it. It's like the simplest way to look at business. I've been talking about this for like since 2014 because it really just, it never changes. It's always true. Now the magic happens when you overlap when product meets audience that is going to put you into the sales zone. Okay? Now this is the part that surprises a lot of people, is notice some of the things that are not actually in the sales zone. We have things like offer creation, creating your offer, sitting kind of behind the computer screen and tippity typing about your offer is not actually in the sales zone. Delivering to your clients, while it's very, very important, is not in the sales zone. Making curriculum, coaching your clients. A lot of people tell themselves they're doing money making activities when they work with their clients, but that money's already collected. It's not a money making activity. Okay, now on the audience side, same thing. Content, social media, visibility, podcasting, newsletters. These are very important for the job of audience, which is finding new people. But is it actually selling? Not necessarily. So where these things overlap and this is not an exhaustive list. Again, it's really going to be so very customized to your individual situation. But if I'm speaking in broad strokes, we want to be thinking about active outreach, going to the people and making an offer. So this takes us out from behind the computer screen and actually speaking with people, right? Actually making offers, falls into the sales zone. Having sales conversations, whether that is sales calls or some other way of connecting with people. Not just for a how is your father catch up but actually talking about and pitching your offer. Okay, launching. If you have an offer that you launch, like you have a group program that you go into launch mode for and you are actively selling it, that of course would be in the sales zone lead generation. So not just new people, but leads that again you're going to reach out to and have conversation with. And then the one that everybody misses, actually following up with people. I know it sounds so basic, but so often I'll talk to my clients and they'll be like, oh yeah, like I didn't respond to that person or I didn't follow up with that person. We lose this, especially when we get more advanced. We think we don't need to do that stuff anymore. I probably promise you we all need to. Even if some of the people you look up to aren't talking about it all the time, they're doing all of these things and they're prioritizing the sales zone in their business in order to keep things moving forward. Right now some of you might be thinking, I don't know about this, like my clients are really important to me. Well, here's my, my take on this. Your money making activities come first before everything else. And I do mean everything. Yes, even your client work. And that is because you cannot serve your clients if you don't have a business full stop. Right. You cannot help people if you are worried about your next bill. Have you guys ever tried to help somebody when you're worried about where the money's going to come from? I have. I've. And you won't do a good job. I promise you won't do. You will not be at your full potential. Sales is not the selfish part of your business. And a lot of people feel like they're being selfish by selling, by prioritizing getting new clients. But it's actually the part that makes everything else possible. Have you thought about that? That getting new clients is actually the piece of your business that makes your amazing craft and helping people and you know, serving the world. Sales makes it possible. When you protect your money making activities first. You are not choosing money over people. I want to be very clear about that, you are choosing to stay in business. That's a choice. Choosing to stay in business so you can keep helping people. By this logic, that is actually the most generous thing that you can do. I'm curious for yalls thoughts about this. Have you, is this something that you've thought of? Is this something that resonates a lot of you? I know a lot of the people that tend to be people who hang out with me are really service minded people. They really want to like just make an impact in this world and they're like, I just want to do my thing. Right. Yeah. Jennifer said, brilliant mindset. Flip for me if you've had resistance to selling and and you are a service minded person, you're a helper, you're an expert, you're a healer. This will help you lean into getting more clients. It's kind of the business equivalent of putting your own oxygen mask on before you help the person next to you. Right. I love this thought paradigm. This is the hardest part for me. I'm terrified of being too salesy. Exactly. So I was actually just talking to a really good friend about this and I said anytime we feel salesy, something very simple has happened. Very human. You want to know what it is? You're just thinking about yourself, not because you're a jerk. We actually all do this. It's very, very human. And all you have to do is be like, oops, I'm thinking about me again. Silly me. I need to make it about my people. I need to think about my clients. That's all that's happened is you've disconnected from how selling is actually serving them. Right. When you, when you connect to, oh my goodness, if they become my client, their life is going to change. Like so many good things are going to happen. That's how you, you'll never feel sales salesy when you're selling from that place of service. Yeah. Christy says I enjoy the sales part because it is the start of me being able to help. Fantastic thought. I love that. Okay. So inside of my mastermind we actually have a saying for this and it kind of rhymes. Okay. So you can write it down on a post it note for yourself is what I recommend. We say an hour a day of mmas. Most people who are not hitting their enrollment goals and their client goals are not. I usually ask them, I'm like keep track it for me. Are you doing an hour a day of money making activities? I also audit what they're doing. Right. But typically if we do an Hour a day of money making activities every single day. It's only a matter of time before you're going to see your revenue going where you want it to go. I also maintain this is the first thing you should do every single day before other things get your attention, before you jump into your inbox, before you jump into slack, before you do whatever for your clients. An hour a day of MMAs. And the real question is, where have you been spending your time every week? Right? What have you been doing when really this is what we want to prioritize in order to remember. This is all about creating predictable results in our business. This is how we do it. So how do you figure out what your hour a day should actually look like? Because what I, like I said, it is going to be different from person to person. Well, MMAs need to be wrangled into a 90 day plan. What I like to do with my clients is I like to work in 90 day chunks and I suggest that you do the same. Okay. You need need a 90 day plan that is built around your specific money making activities. When you have that plan, the clarity on what to do comes first. So you need clarity. That's the first step is you need to get clear on what should you actually be doing. That's step one. And then the cash can follow from there. Okay, so that's what I want you thinking about as you start to develop your predictable plan. So I have this concept I work on with my clients called the 90 day clarity to cash cycle. Here's a little bit about how it works. Most business owners are chasing cash first. They're just like chasing and chasing without first getting clear and understanding what actually creates the cash in your business. Right. You probably don't have a specific answer to this question. What are the exact actions that I'm taking this quarter to create clients? That's the question that you want to be able to answer. What are the exact actions I'm taking this quarter to create clients? When you can answer that question, three things can happen. One, you stop spinning and start executing on the right things. You just get out of the spiral and you start getting stuff done. You start doing the things that lead to sales. The second thing that happens is your offer fills because now you know what to do, right? It's just like A plus B equals C at a certain point. And then what's also great is you learn how to rinse and repeat every 90 days. So when we do 90 day planning, we are doing a retrospective on, okay, what worked, what did it what brought in clients? What were the actual actions that I did? Did it work? Did it not? Where do I need to tweak it? And your plan just gets better every single time you rinse and repeat it. So you want to think about multiplying. It's like MMA's times 90 day plan. That's where the magic happens to help you get clear and start to bring the cash that you're looking for into your business. When you have a 90 day plan that's built around your money making activities, you are crystal clear on what actions to take every day to create clients. Your week should have a rhythm to it. You should not feel like you're starting from scratch every single week. It's okay if you've been feeling like that. Like I said, there's a reason I'm teaching this. Right? But your week should feel like it has a rhythm to it. It should feel predictable. The time that you have to work with in your schedule should feel like enough. I know that's a big one. A lot of people are like, but I literally don't have enough time. The time that you have can be enough time. When you are dialed in on your money making activities, I promise you it can. You will stop second guessing and start making decisions like a CEO. If you're somebody who feels like you've been waffling, like you start on something and then like halfway through the month you change it. That also comes down to making your decision about your 90 day plan and how you're doing your money making activities. I recommend to my clients, commit to a strategy for 90 days. You're not allowed to change your mind. It's not enough time. Otherwise, two weeks is not enough time. Right. Sales should be the should become the result of what you do every week, not a random surprise. You shouldn't be like, oh my God, I got a client. Cool. I have no idea how that happened. Right. It should be the result of your actions. You should be able to look back at the end of 90 days and point to what worked so that you can do it again. Should have a process for auditing that and your revenue should start to reflect your effort. You shouldn't feel like it was a lucky thing. It should feel like, oh, I put stuff in the tank or put, you know, ingredients into the oven and I got something, you know, it cake. Like a cake came out of the oven. Right? That's how we have to start looking at our inputs if we want to get a certain output. So I want you to imagine opening Your laptop on Monday and already knowing exactly what you need to do. Okay? Not because you're working harder. Like I said, we don't want to pile, we want to have a plan. But because you have identified the three to five things that move the needle every single week. Okay. That's what I want you walking away with is what are the three to five things that you need to do every week that are actually going to move the needle so that you can not have drama about it. You cannot. You can stop starting over and just jump in and start doing the things that are going to lead to results. That's what it feels like to have a real plan. Okay? And that is exactly what we build inside of the sold out group programs mastermind. Okay? So inside my mastermind, the 90 day clarity to cash cycle is actually the very first thing that we build. It's where we start. You will learn how the step by step how to build your plan, including how to isolate your individual MMAs specific to you. And you will receive custom feedback. Okay, so you will submit your plan, you're going to get feedback on, here's what to change and here's what I think of your plan. Here's where you're going to go wrong. You know, is this going to translate to the results that you're looking for? And you will never again have to wonder what you should be working on to hit your goals. That shouldn't be the question what am I supposed to be doing to hit my goals? You should have a plan that makes you feel again, it's the Clarity to cash cycle. You should feel clear, you should feel confident and you should feel ready to get after it. You should never be feeling like I don't really know what I should be working on in order to create results. Okay, so I do want to introduce and officially invite you. I'm so excited to sold out group programs which is my year long mastermind that's designed to help you build to 100k, 250k, 500k and beyond with a scalable group program without working around the clock, missing out on your life or staying stuck trading time for money. This is what we do inside of the mastermind and it is a officially open as of right now. So this is where the best group programs in the industry are built. You are not going to become sold out by accident or by just continuing to throw spaghetti at the wall. I know you want to think that if you just keep throwing, something's going to click, but it's just not how it Works okay, It's going to happen by following a proven system inside a room full of people who refuse to quit, guided by a team that has seen every problem you will ever face and knows exactly how to solve it. That is what we do inside of my Mastermind, sold out group programs. Okay, just a quick look. This is not, I can't fit everybody on the page, but just to give you a sense of how many different clients we've helped in the Mastermind. Just look at the different niches, the different topics, the different results that people have created over time inside of sold out group programs. Regardless of what your niche is, we have helped people start sell out and scale their group programs around their expertise so, so that they can get their time back and live their life in a way that works for them and works for what they're trying to build. Okay, so everything you need to build, launch and scale a group program that sells out is inside my Mastermind. So I'm just going to go over what all is included so you can decide if you want to apply because the bonus I have for you is completely insane and I want to make sure you get a chance to get it if this is for you. And then we're going to get into our live coaching and audits. Okay, so inside the Mastermind, you get the full system. I'm actually completely overhauling the curriculum right now, making it better than ever, clearer than ever to build, be built around your current stage. Okay. We have the on ramp start, sell out and scale. And I'm going to tell you more about it in a minute. We also have coaching every single week. I actually coach two days per week. Okay, two times per week. Not once a month, not once a week. Two times per week. I am coaching and I am helping my clients with sales, messaging, mindset, launches, pretty much everything. There's tons of feedback available in my Mastermind. Unparalleled feedback, expert reviews on your sales pages, content, emails, webinar slides, and yes, your 90 day plans. We also have something that I like to call the hotline, which is, that's us, your sales trained team. We are one tag away. We are one message away. You can get unlimited written coaching as well as. I'll tell you about it in a minute. We have instant answers available from hey Steph. Which is our fully trained, very, very popular AI tool that's trained on like, I think something like 30,000 pages of my IP. My clients have been loving it, using it for so many different things. There's the community, which is this is Really a room full of serious business owners. They are so supportive and always here for you to help you not stay stuck to cheer you on. And then also a fan favorite. You get 55 plus done for you. Email templates my Buzz Blitz launch system, which we're going to be talking about much more throughout this week, and my Converts webinar framework that helps my clients fill their launches with high converting launch events just like this one that I'm doing right now. And the result is 100k, 250k, 500k and beyond with a scalable group program that you love. That is what we do in the Mastermind. So here's a look at your path inside of sogp. So this is a complete step by step curriculum. Again, this is brand new. I have an amazing curriculum that's very proven, but we're also unrolling. Or is that what I mean? Unrolling. Rolling out, rolling out version two for this next cohort that's coming in and for all my current clients as well. So the on ramp is where you're going to learn to get clients on demand and master the skill of getting clients through personal outreach, real conversations and a sales process that feels natural to you so you don't have to wonder how to create cash. Okay, phase one is all about starting. So in the start phase, if you don't have a group yet or you want to do a new group, you are going to fill your first group without a big launch. You don't have to do a big public scary launch in order to fill your group. I mean you can if you want, but a lot of my clients will actually start by shoulder tapping, co creating and filling their first group with three to eight people with nothing but outreach and a very simple offer. Okay, phase two. Now by the way, if you're more advanced, I have plenty of people that come in and jump into phase two or even phase three. This is designed to help you on ramp and onboard where you belong. Even though there's, I promise you, there's a lot of good stuff to learn in every single stage regardless of how experienced you are. So phase two is all about selling out. This is where you will learn to launch and sell like a pro. This is the heart of the program, the Buzz Blitz, which is my complete battle tested launch system. It gives you everything you need to fill your group every single time. All the email templates, the Converts framework sales page, all the good stuff. Five figure launches and even six figure launches in five to six weeks. I see your questions rolling in Please keep them coming. I'm going to get to those in just a second. And then phase three is all about scaling. So this is where you have proof of concept. Things are working, your group is filling, and now it's time to build the business of your dreams. This is where things get really fun. You're going to grow a fresh audience of dream clients. Hand your repeatable launch off to a team. Create a group business that compounds to 100K, 250K, 500K and beyond without working around the clock. Okay, now coaching again. So much coaching is available inside the program. It's, it's something I'm so proud of is how much support my clients get. So world class coaching from a team that's been in the weeds with hundreds of business owners across every niche imaginable. We know exactly what it takes to get results. So we have weekly live group coaching two times a week. Okay. It's truly better than one on one. I can tell you it's better than one on one because you get your questions answered, but you also get the benefit of watching other people get coached. It's fantastic. Apart from the group calls, we have unlimited written coaching. If you want help with your objections, offer confusion, sales call challenges, whatever is going on for you, you can tag us in. Again, it's unlimited. And within hours, a sales trained expert who's been inside hundreds of launches and sales conversations is going to be in the weeds with you, helping you rewrite your words, helping you clean up your process and helping you close the deal. Okay, then there's the sales support hotline, which is available to you 24 7. Sometimes you just need help at 3 o' clock in the morning and we get it Saturday night. You know, you're working. That's cool. We have hey Steph, which is my fully trained custom AI tool. She's standing by ready to help. She's so good. Sometimes I'm like, dang. Like, hey, Steph recommended that. And then I'm like, oh yeah, right. I like downloaded my whole body of work over 10 years into this bot. So she's really good. She helps my clients. I shouldn't, I don't know if it's a she. It, it is a robot. Helps my clients with Instagram reels. Coming up with your next webinar, brainstorming a new podcast series, the Sky's the Limit. And again, that is of course unlimited. So we also have so much feedback available. So apart from the coaching, you get expert, detailed feedback on your work. You can submit up to Four pieces of work for a full and thorough review. You get specific notes, fixes, next steps. You will not have to guess about your copy. You won't have to go into your next launch blind. You will know exactly what to change and why. There's also daily accountability and support. We have our group members who are always cheering each other on, celebrating each other each other's wins. Such a positive place and it's a really, it's a proven room of experienced entrepreneurs. The members of this mastermind have built some of the most impressive group programs in the coaching industry. From health, leadership, writing, music, relationships, productivity, finance. So many niches you would never expect. Including Melinda's here today. Ancient Egyptian hieroglyphs. She's always one of my favorite examples. We have architecture, we have ceramics. So many different cool niches. And lots of these clients have gone from inconsistent income to 100k years to first group to fully scaled. Okay. We really help you at all levels in this mastermind. So here's everything you get. Recap of everything you get. I'm going to tell you about this insane bonus. I'm going to tell you where to apply and then I'm going to take all of your questions and we'll get to coaching and auditing. Okay, so you get for a whole year. Okay. For eight that investments. 8K $8,000 for the whole year. Insanity. Okay. There's also a payment plan available to help fit your budget if you don't want to pay in full. There's the curriculum on ramp start, sell out and scale everything you need for getting your group program to where you want it to be. And also by the way, all the strategies that we teach. We have a lot of clients that are also selling one on one. Whether that's service providing or coaching. It all works for for that type of offer as well. Weekly coaching, live relevant to you all year long. We do, we coach two days a week. Work reviews, pages, emails, slides, plans, content, whatever you need. Sales hotline, unlimited written feedback from sales and copy coaches 24. 7 support with hey Steph. There's the community. Serious and amazing people. Daily accountability and people celebrating your wins that you get to celebrate with as well. Launch assets. You get over 55 templates for writing emails. My buzz blitz process that I've been using for years to sell out my launches and has been updated for 2026 converts. Webinar framework, all the good stuff. And then like we've been talking about today, the 90 day plan. We give personal personalized video reviews. You can send it in and you get a video review back with what we think you should change and how to make it stronger. Okay? All right. Here's my bonus. Insane bonus. Okay, it's just for this week through Sunday, you will receive a done for you launch build. I'm going to build your launch for you. Okay, here's what it's going to be. We will build your launch event. Okay. We'll title it. We'll give it a high converting title. We will fully outline it for you. All that will be left to do is get it onto slides. Okay. We will create your launch email topics. Five weeks of emails backed by Sales Psychology, including subject lines and topics for you to fill in the blanks. And we'll also help you with your content plan through your launch podcast. Topics and titles chosen for you to attract ideal clients. Relevant social media angles. If you're on social media chosen and scripted for you, all you're going to have left to do when we build your launch is you're going to fill in the blanks and we're going to teach you how to do this in a way that is really quick and easy, using the exact AI and automation tools that I use in my own launches to save myself a lot of time and to preserve your voice. You will not sound like a robot. It will not be AI slop. It will help you get your assets done quickly. Insane bonus. I don't know if I'll ever be able to offer this again. I don't know. We'll see how it goes. But we're going to do it. It's available through. You just have to apply and enroll or apply and have your sales call booked by Sunday, March 22nd. Okay. And on the sales calls, if you think you're going to want to talk to me, my. My calendar is very limited, so I do recommend applying early to get your favorite time. When I run out of sales calls, I will not have any more available. We get to talk one on one if you want. Okay. So all of your applications are reviewed by me personally. Okay. It's me who's taking a look. It's me who's going to talk to you on the sales call. If it's a mutual fit, you're going to have the option to either enroll right away or you can talk to me on a sales call for us to kind of craft your plan of what your path would look like in the mastermind stephcrowder.com apply. You can go there now. Should be open. If that page isn't working, let Me know, but it should be working. Get in your application. They are officially open. The bonus is available through Sunday. I have sales calls available starting today through. That should say March 27, because doors are closing next Friday. But again, the bonus is only available through this Sunday. Once you join, you're going to get free bonus time between now and when we get started. Your group is going to kick off on April 27. Between now and then, you can start diving into my curriculum and all the good stuff. Stuff we have for you. And then your year is officially going to start on April 27th. Okay, what kind of questions do you guys have for me? I see things coming into the chat. Melinda says. Melinda's one of my clients. She said, I want this bonus. I know. It's really good. What if we're not selling groups? Okay, great question. So it depends on what your. It feels like a sign. It's starting on your birthday. I think it is a sign. We'll sing you Happy birthday on our onboarding call. Unless you don't want us to. Okay, so if you. If you're not selling groups, my question would be, are you open to, like, do you want to have a group offer in the future? So a group program. It's a really good question. A group program is any offer at scale. Okay. So that can include a group program, like a mastermind or, like, you know, it's really a program that has curriculum and some kind of support. But a group program could also be. We have people working on courses, memberships. The question is, are you wanting to have an offer at scale? Do you want to serve people in a group? Is that a goal for you? If the goal is yes, then just apply. If you're not sure, if you're like, I don't know if this is me still, just apply. You lose nothing by applying. Yay. I love it. Literally, just join. What's the bonus? All right. Yes. So let me go back to the bonus. Okay, cool. I hope that Julie, I hope that means you applied. I'm not looking at my inbox, but I don't recognize your name, but I'm super excited to. Oh, you literally just joined the call, I think is what you mean. Yeah, let me go back to the bonus. I'll go back to that in just one second. I've devoured the private podcast. I've been looking forward to this summit. I'm 100% in on the group program, but I haven't made my first sale yet. I read your platform and know that I don't fit the income niche yet. Can I still take advantage of the offer in a few months when I've finally made sales? Yes. I mean, Heather, do me a favor and just apply. Let's talk. Let's just talk and we can put together a plan for what would make sense for you. I want to take a look at a little bit more of what your individual situation is. Yeah, yeah. If I buy from you, it's because I want what you have. I love it. If we have a new group program we want to fill that will be enrolling May 1. Is the timing right? Thank you for this question. Yes, absolutely. So a few things. One, you get instant access to Buzz Blitz, my templates, all of my curricul right away. So let's say that you apply and enroll today. Julia, we're going to onboard you immediately in your bonus time. So in your bonus time, you are going to get access to Buzz Blitz, all my email templates, my launching process. So I think this would actually be perfect time for timing for you because you're going to. You said you're enrolling, you're starting to enroll May 1st. You need a sales plan so you could start going through my material. I have had clients who there's a episode on my podcast. If you're in the private podcast, you can find it. Or it's on my public podcast with my client, Kate K. Her name is difficult to say, but her name's Kate and she talks about how she created $50,000 with Buzz Blitz before we started, just with her bonus time. Okay. So your year in the program does not start until April 27th. This is just bonus time. But you can start going through things and using them in your launch and then remember, you get an entire year after that. So you're going to have more than just this one launch. Right. You're enrolling right now, but. But you're going to have to launch your group more. So if I were in your position, I would apply, start using my materials before we get started. Use Buzz Blitz to fill up your launch, and then you have me and the team for the rest of the entire year to help you perfect things. We have a lot of people do that. I've had lots of clients make their entire investment back before I've even met them on their first onboarding call. Let me go back to the bonus though, for Julia and anybody else who wanted to see. So the bonus is a done for you launch build. So this is where you will be able to. For you in particular, Julia, I would say we'll do this like go ahead with your launch, use Buzz Blitz and then once you're in the program for your next launch, I can do the done for you launch build. But that's how I would, that's how I would proceed. But definitely apply. Apply so we can talk. I don't know how groups would look in my business. I'm a mortgage broker. I'm commission based and looking to increase my clientele. I don't sell anything of my own. I'm a go between between lenders and clients. So I have absolutely had clients in the program who are part of like I have somebody that I'm thinking of who was in like a similar situation but being in the financial realm and she wanted to figure out how to start her own group. She was like kind of under an umbrella of doing financial like wealth management plans but she wanted to start her own group. So you know, it's absolutely possible you can take your expertise and kind of start your own group program on the side side that would serve people in your niche. So definitely something we can talk about. I feel silly asking this but I don't know what the program includes this year so I'll have to find the link. I discovered you from your website, Steph. Okay, cool. So let me go back to here. Here's everything that's included and definitely, you know, watch this back. You can watch me go over everything. But yes, if you go to stephcrowder.com apply everything is there. But this is everything that we do in the program. Cool. Okay, I have questions. Let me go to the Q A. Okay. Yeah. Okay, cool. So right now I work mostly with one on one clients. I'm a relationship coach. Is the mastermind. Right. For me absolutely. If you want to start like that's actually one of the ideal situations I would say to be in to join the mastermind. If you have worked with clients one on one, if you have kind of proven that people want what you are selling one on one, you are in a great position to go into a group. So I would say you're actually in the perfect position to join and start to figure out like how do we take your traction? We'll take your one on one traction and scale into a group program. So I would say absolutely, absolutely great position to be in. So I do not have. So this is a good question. The reason that the program is a year long, it used to be six months and it was a very intentional choice form. It was used to be 6k for 6 months. Now it's 8k for an entire year. Most people resigned. Okay. So they were paying 12k for the year because they wanted to continue working with me because they love it so much and they're getting such amazing results. Also, I really enjoy, by the six month mark, most of my clients are, have done at least one launch, if not two. We have a lot of data, we have a lot of kind of what's working and what isn't. And then the second half of the program to me is where it gets really fun, where we get to build and scale upon your initial success. So frankly, I just really didn't enjoy, like saying goodbye to people just when it was starting to get fun because we can really pour the gasoline. And this whole program is about having a repeatable sales process and the repeating really comes in the second half of the year. So we have a year together so that you can really not just do this once. It's not like a wham, bam, thank you, ma'. Am. It's a, we're gonna do it. We're gonna perfect it so that you can take this with you and know what you're doing. So it's a pretty awesome opportunity to have the entire year of support. What if. Oh, okay, yeah, great question. What if somebody is already in the Mastermind who has the same audience and offers the same offer? It feels awkward and keeps me from taking the next step. I'm really glad you asked this. I've gotten this question before. I have members and clients in my Mastermind who are in the same niche and it works great. So my mentality as a, as a business owner is that we all bring our unique spin to your industry. No two people are the same. No two offers are the same. If I looked at you and the person you're thinking of, one of you is going to resonate with me. The other is going to be like, that's not exactly what I'm looking for, genuinely. And this is a, this is a worldview. But it served me very well for the past decade. I genuinely believe there's room for everyone in every niche. Okay. There just is like, I am a business coach. I'm in a business coaching mastermind. Okay? I like my mentality on that is every Olympian needs a coach and every person should have the opportunity to, you know, get that coaching that they need. So even though I'm a business coach, is that weird that I'm in a business coaching mastermind? I don't think so because I can't see my own blind spots. Okay. If you are somebody who struggles with this where you're like, you know, competition's kind of psyching you out. You need to. You. I would have you come into the program and really get to know how you differentiate yourself. I. There's a million business coaches out there and I do not have any thoughts about. Like, I don't think I'm better than anybody else, but I do think I'm the best. Like, I have no doubt about it. I don't feel threatened by anybody else in my niche. I know that what I do, I stay in my lane. I know that what I do attracts a certain kind of person. And I truly, genuinely believe there are enough buyers out there to go around. So I would say, you know, you're never going to go into a Mastermind necessarily where you are the only person with your, like, in your niche. Um, I think that you would. It would be an amazing skill for you to learn how to go into any room and be confident about what you offer, regardless of who else is in the room. And there's probably a lot you can learn from each other. Some of the most I've learned is from other business coaches about what's working and what isn't. Some of my best friends are fellow business coaches. We don't have to feel threatened by them. I hope. Anonymous attendee who wrote this, I hope you'll apply so we could talk about it because there's absolutely a way around this. I have had. What comes to mind is I have multiple musician coaches in the Mastermind. And I had this question before where it's like, how is it going to work if we're kind of going after the same people, but we've really differentiated what makes each person unique. Right. Okay. The community is not on Facebook. The community is. Has its own unique platform. It's. We're on circle and it's pretty. It's pretty snazzy. It's pretty snazzy. So all of your feedback submissions, all of your written coaching, our event call calendar, everything lives all in one place. It's very easy to log into. It's very clean. I'm not the most tech savvy person in the world myself, so we wanted to build something that's really easy to use. So yeah, it's not on Facebook. It's way better. What other questions do you guys have? What if we need to scale my one on one clients? So that's absolutely something that you can do as. As well with all of what we teach inside of the Mastermind, we have a Lot of clients who have groups and scaled their one on one. It doesn't have to be either or. So you can. If you want to choose how to scale your one on one clients, you can use a lot of the same frameworks. A lot of it comes down to the psychology of selling, how to fill up your offer. You can fill the. You can fill your one on one, especially with the on ramp step. So in my curriculum, I said, like on ramp phase one, phase two, phase three. The on ramp is all about helping you create clients on demand. So that piece would help. And then if. If the scaling is also about, like, your operations and your, like, how things are running, we would address that as well. Adriana, I'll come back to your question in just a second. We'll go back to the predictable plan content. The mastermind, women only. So I'm not exclusively women only. We. We are mostly female, but we do have a few wonderful, wonderful men who match our vibe, who are fantastic. So they're very cool and they've been with me for a long time, and they're awesome. So I hope you won't let that stop you. I understand if that's important to you, but we have a few fantastic gentlemen who are in the group, and I love my man fans. They're fantastic. They have to be the right fit. I'm. I'm picky. I'm picky in general. Let's see. Do you open this opportunity often? Yeah, man fans. I love my man fans. I'm brand new, have no clients, no income yet. I can see how this would be absolutely amazing. Just need income to join. We do enrollment a few times a year. You know, I will say I am planning to increase the prices because, guys, literally, this is an I really. It is an $8,000 mastermind. It is like a $25,000 mastermind that I run for 8K. It's. It's. It's fantastic. And I can say that with my full chest. So I am planning to increase the price just to reflect all of the value that's included. But I do offer enrollment a few times a year, so. But I don't know if I'll be able to offer this bonus or this price. It's pretty exciting. There's never been a better time to join, I'll tell you that. Yeah. Okay, let's do. I think I answered most of the, if not all of our questions here. Yeah. Okay, let me. So again, guys, it is stephcrowder.com apply. That is where you can go to get Your application in. I can't wait to. Even if you're like, on the fence, you're like, I don't know if this is for me. Just go ahead and apply because that means that we can talk. And I am always going to be honest about your situation. I'm not going to have you come into a situation that I'd be stuck with you for a year. That would be pretty awkward. So I'm always here to help you, kind of point you in the right direction. If it's not working with me, maybe there's another resource that I'd be able to refer you to in order to help you hit your individual goals. Okay, let's get into. Okay, perfect. I'm right on time. Let's get into our coaching and our audits. So I'm going to stop sharing my screen and let's see if I can do this. If. If you would like coaching specifically about what we covered today. So I want to have a conversation with someone who wants to talk about what we learned today and how you are spending your time in your week. So go ahead and raise your hand. Go down to the bottom of the zoom panel and you can click raise hand. Okay, I see Christy. Anybody else? I'm gonna call Christy. I'm gonna see if I can bring you up. I don't know how to do that. You guys are. Hopefully I'll learn how. Oh, my God. I'm opening things on my computer. Okay, let's see if I can. Okay. Allow to talk. Let me promote to panelist and allow to talk. Okay. You should be able to put be on video. Oh, it's going to make you rejoin. Maybe. Christy, you should be able to come off of mute. Yeah.

[B]

Hello.

[A]

Hi. Good to see you. You too. So tell me your. When you think about what we talked about today and how you're spending your time, what are some of the questions you have or like, what comes up as a blocker for you? Yeah.

[C]

This has been a really. I'm so glad you brought this up this. Years ago, I did multi level marketing and we always had our income producing activities. We called them IPAs and I knew what those were. Now that I do my own business, I'm a relationship coach. There are so many activities and so many fun things. I love all the pieces of my business, but I'm not sure that I'm managing my time in the best way. I don't know specifically, like, if I sit down and do ABC then. Because my goal is always a discovery call. Right. If I get A woman who's interested and I get on a discovery call with her, I do a really good job of converting.

[A]

Yeah.

[C]

So the, the question is, you know, how do you get more discovery calls? And all I know is visibility.

[A]

Right.

[C]

Record a TikTok post on Facebook, go live, you know.

[A]

Mm. So tell me what your typical, like, workday looks like when you come into work and like, just walk me through how it, how it happens, how it on. And thank you for being willing, by the way. And also, just really quickly, if anybody else wants to talk to me about your specific week, go ahead and raise your hand. I'll come to you after. Christy, I'll probably have time to do two or three people, so give me a hand raise and I can come to you next. Okay, go ahead. Perfect.

[C]

And I found you, by the way, over the holidays when you were promoting your year on the wall.

[A]

Yes, I remember your message. Yeah, I did Year on the wall

[C]

and I'm in Kentucky too, so love it. I felt a camaraderie with you. But when I sit down, here's what's funny.

[A]

I'll.

[C]

When I finish my day at the end of the day, I'm like, I gotta get out of this office, right? I've got all the notes from the coaching from the day and everything, and I just leave. So when I sit down to work, it's like, oh, what do I do with this whole mess, right? So I try to file the papers and I try to see what kind of follow up do I need from yesterday. And then I've got 14 post it notes on my desk, things that I wrote down while I was coaching that I remembered I needed to do. And so it, it just feels like catch up. It feels like busy work from the day before.

[A]

Yeah, yeah, totally. So, okay, I may, I have my whiteboard here just in case. I may end up going over to my whiteboard. So when you think about. Let me actually, you know what we're going to do. I'm going to go back to my slides for a second. I want to, I want to go back to one of the, one of the concepts that I showed during the training. Let's go here. Let me share my screen. So I think the key is going back to this idea of the sale zone, right? This like, middle territory. If you were to spend an hour a day, it's like, if you were to adopt that little mantra that we use inside my mastermind. An hour a day, MMAs. What are some of the things like. And I want you. I specifically want you to think about in your specific case. When you think of how you've signed clients, and this goes for everyone. When you think of how you've signed clients, what are the actions that most directly influenced that? So you, you hit the nail on the head. Like we know we need discovery calls. We know that discovery calls are what creates the, the conversion. So the question really becomes how do we get more discovery calls? So when you think of what you have done that has led to discovery calls before, what, what comes to mind?

[C]

I would say reach out in the DMS to ladies who have commented on my posts.

[A]

Okay. Okay. So actually, you know, I'm going to do. So here's something kind of fun and interesting. We think about. A lot of. You have probably heard of sales funnels, right? And we think about sales funnels and online business. We often think about like an email funnel. Like oh, if you come in then you get sales. But just so everybody knows funnels, if you're not, if you haven't been in the sales world. Funnels are very common in sales. Like sales funnels are. They go way back before the Internet, right? You all have a sales funnel funnel in your business. Whether you are aware of it or not. A lot of people are just operating unconsciously. They just don't realize that they actually have a sales funnel. So in this case we can actually build you like a little mini sales funnel. It'll look like this. Hopefully you can see not an artist. Okay, so let me just do this really quick.

[C]

Yeah,

[A]

yeah, yeah, yeah, yeah. So if you thought about spending an hour a day in this funnel, you could kind of bounce all over the place. You might be like, okay, you know, and there will be some follow up in here as well. So let's just, let's just say there's honestly follow up that needs to happen kind of at all stages, right? Like if somebody, if somebody's stops replying to DMs, we need to follow up. If somebody, you know, hasn't booked their sales call yet, we can follow up. If they booked a sales call but they haven't made their decision, we need to follow up. Right? So you can really start to think to yourself like, okay, this. If I want to get a new one on one client, I just have to be, I have to be walking myself through this sales funnel enough times for it to work. At a certain point it's just an equation.

[C]

Yeah, that's really good. That and, and I also invite people, invite women to sample one of my group coaching calls. And that has Worked. And it's so funny because now that you're saying it, I haven't repeated it. I've seen it work. And then I just go off in another direction and dabble over here a little bit, you know?

[A]

Y. Yeah, yeah. But that's so normal. That's. That's what happens. I. And thank you guys for telling me you couldn't see the screen. Hopefully you can see it a little bit better. I know it's a little bit far, farther back here, but hopefully. Let me know if y' all can see that. Okay. But that's what I really wanted. Like, what you're talking about right now, Christy, is you're diagnosing yourself. And that's what want everybody here in the audience to be doing is it's not just me telling you the answer or anybody telling you the answer. I really want you to walk away being like, where is this going wrong for me? Right? Having the self awareness and the courage, quite honestly, to look at how we're spending our time. Because a lot of people will come to me, they'll be like, I'm just. I'm using every spare minute. Like, I had that story for a long time. I was like, I'm so busy. I have kids. This is insane. I'm scaling this business. Like, I'm using all my time. I need more time. That was my story for years. And then I started tracking my time and that was very humbling. It was like, girl, you are not doing what you think you're doing, right? Like you, you think that you're using every available minute. But what ended up happening is, first of all, I wasn't working 25 hours. I was working 15 in all honesty. And that was the first eye opening thing. But then the second time, the second thing I noticed was like, oh my goodness, look how much time is getting going over here to like admin stuff or CEO type tasks. Not enough. Where I actually want to be spending my time to meaningfully grow the business. That's another thing we do in the mastermind as well is we kind of have like percentages as far as if how however much workable time you have in your week. I have a calendar that shows you like, this is how much time you should be spending in client delivery. This is how much time you should be spending in sales. This is how much time you should be spending with admin and CEO tasks. So then it just again becomes another equation of like, let me track my time and see what's. What's actually happening. This is the Thing is, a lot of people make this into like a, like a bigger issue than it needs to be. Where the reality is, if you're not getting the clients that you want to get, you're probably not spending enough time in your individualized sales funnel. That's all that's happening.

[C]

I believe you and I see it now. You made it. So I love the visual. It's so simple.

[A]

Yeah.

[C]

And it's so easy to get on social media to do one of those things, but then get on a bunny trail.

[A]

Absolutely. Yeah. And that is where I think the discipline, like I, I said, you know, at the beginning of this training that this wasn't based on discipline and, you know, it doesn't make you lazy and all of that is true. But at the same time, I think discipline comes in when we've made our decision of how we're going to spend our time. You know, blocking out, like, what do you do when a client email comes in? Right. What do you do when the phone rings? What? I mean, sometimes we have to answer if you're like me and the school nurse keeps calling. Right. Like, there's some circumstances where you just have to answer, but, like, really defending seeing yourself as the defender of your time, which is like, yeah, I'm having this urge to like, jump into my inbox, but I said I would do like an hour a day of money making activities, and that is the most important thing that I can do.

[C]

Yeah. I am the defender of my time.

[A]

That.

[C]

That's really good.

[A]

Yeah.

[C]

Yeah, really good.

[A]

Awesome. Helpful.

[C]

Thank you so much. Very helpful.

[A]

I'm glad. Thank you for raising your hand. It's always, it's always a little scary to be the first. Okay, cool. All right, Jill, let's see. Let me allow you to talk. Okay, cool. You should be able to come off mute and video.

[B]

Okay. Can you. Well, let's see. I don't know how to fix the video thing.

[A]

Oh, okay. That I'm. I wonder if I need to make you a panelist, which I will do. Okay. I think it makes you rejoin the webinar, which is kind of annoying. Okay, There we go. Did it make you, like, did it kick you out and make you come back in?

[D]

Yeah.

[A]

Okay. That's kind of annoying. Sorry about that.

[B]

That's all right. No worries. So, okay, so I mean, you and I worked for together for a couple of years now and stuff's amazing. Everybody.

[A]

Yeah. Jill is in my same day sales program. Yes.

[B]

Love it. So for my funnel for our programs, I start with a free coaching session. So every, you know, and I have these all the time. You know, several days a week, different sessions. And then I do a follow up email saying like, here's the program I think you should be in and if it's something that's not open at that time, I make a note of it. And then when enrollment is open, I reach back out. Other than that, I don't really have a system for following up, except I put them on my email list and then they just get, you know, notified. But I don't have a system for like a tickler file for going back and saying, hey, remember how I said you should do this, do that. So any, any, any ideas or suggestions for how to build that in?

[A]

Yeah, so this is a really good question. So one of the things that you might. Okay, let me go back to my, my slides yet again.

[B]

Good slide.

[A]

Yeah, right? It is. Let's see. Okay, so you will see that this is a really good question. Lead generation is in the sales zone. So what you're really talking about is lead gen, right? And one of the things that I really, I think surprises people, my mentality on lead gen is just keep. This is one of those areas that people really want to overcomplicate. I saw it when I was in sales, you know, in the corporate world and I see it in entrepreneurship. If y' all saw my lead list and how I manage lead generation, it is not fancy, it is very manual. You don't need to have like a crazy CRM system. I mean, if you're handy like that and you want to, you certainly can. But for me, it just looks like a spreadsheet. Literally, it's a spreadsheet. It has someone's name, it has like their lead status and it just has notes and it's like, you know, basically what you need is like what's the person's name, what's the backstory, what's the next action required? And keep your dates in there, which is like you could be like 3:25, you know, March 25th needs a follow up. Like and just maybe as part of your daily hour, a day of mmas, maybe you pop open, like maybe just see it as like a daily maintenance for you of like, let me clean up my lead list, let me look at my lead list. Let me see who I should add. Let me see. Oh, this person needs a reach out, right? Like just even having that. One of the things I didn't talk about in today's training that I love, you've heard me talk about this Being in same day sales is the idea. I call it sales hygiene. It's, it's literally like a form of hygiene. It's like, you know, there's certain things we all do every day, we're supposed to do every day. Brush your teeth, wash your face, like, you know, shower. Right. And yet in sales, a lot of y' all are pretty stinky. It's like you're not doing your sales, you're only doing a shower every three months and you're like wondering why you don't have more sales. And it's like taking care of your sales. Hygiene should be something that you do every single day. Just like we brush our teeth, just like we wash our face. And so I would love for you to see this like, master lead list as part of just your daily maintenance of like, let me check in, let me see who's on the list. And also one more thing on this, Jill, even if you don't have an enrollment coming up for a while, what kind of follow up could you do to people to just like, keep them warm? Hey, I, I, you know, we have this new podcast episode out or we have this new article that we've written. I want, you know, made me think of you because you told me that you're, you know, opening a new thing, so I wanted to send it your way. Right. That's the kind of stuff where it's like, you can keep your relationship warm with somebody. And then when it's time to launch and it's time to be like, like every time I go into a launch, I have this, I have people that I've been talking to in the DMS that I know. I'm like, it's gonna be their time. Like, I, I feel like this person's ready. And that is built in between your launches.

[B]

Yeah. Which is, which is what, why I do this free coaching. It's that, you know, that, that, that follow up thing, that's the, yeah, that's the real challenge with me. But yeah, okay, I like that. I mean, we need to work on our CRM anyway, but, but I'm trying not to bite off more than I can, you know, realistically chew.

[A]

So just really simple. I mean, guys, like, for a lot of you, you know, Jillian might be different because you're in an organization, but for a lot of you. Pen and paper, pen and paper. Google Doc, like, it does not have to be fancy. It is literally like, name what was the last contact. What did, like, what, what's, what are the notes of the situation? Just Kind of remind yourself where the conversation, like, who that person is, and then what's the next follow up required?

[B]

Yep.

[A]

Yep.

[B]

Okay. That's good. Thank you. I do think just. Yeah. The hygiene of just checking it on a regular basis.

[A]

Yeah. And I would love everybody here to kind of think about that for yourselves. Like, where has your sales hygiene been A little bit nasty? Right. Like, where do you need to put on some deodorant? It's kind of one way to think about it.

[B]

Yeah. Yeah. That's great. Thank you.

[A]

Heather says my CRM needs a spa. That's hilarious. It's okay.

[B]

All right. Thank you.

[A]

Yeah. You're so welcome. Okay, I'm gonna change you to attendee. Okay. Y' all feel free to put up your hands if you want more audits and coaching. I'm gonna read Heather's question in the chat. I work with very vulnerable groups. Groups. Being deeply ethical about how much I push sales is important to me. Okay. This is going to be good. Where do you balance the personal mindset shift offering value, which I do believe with general sales strategies? Okay. So to me, this really goes back to that idea that when someone takes a step in working with us, that is often the life raft that somebody needs in order to get the result that they're looking for in their lives. Right. And it's like, I want you to focus on how when they become your client. I think it was Christy who said this earlier in the chat. That decision for them to become your client means that you get to start helping them. And it's like they can't receive your help if that decision isn't made right now. I think there's a very real difference between true financial hardship and it not being a possibility. I don't know if we're talking about financial. That wasn't stated. It's a bit of an assumption on my part, but I think that there's a few things. Like, if it's financial, that's one thing. First of all, I have. I just have so much to say about financial objections in general. A lot of times, people will say things. Not. I'm not saying this about you specifically, Heather. I'm just using this as an example. I can't afford. It scares a lot of us away when the truth is like, I don't want to afford it. Okay. I work with grieving families who've recently lost someone. Okay, cool. That's good to know. So it's tender is what you're saying. Right. And I work with a lot of clients who have very sensitive, delicate topics. I work with relationship coaches. Marriage, you know, comes to mind. Parenting. Parenting kids who are having really big behavior. There's a lot of. I see this a lot. I'll just put it that way. I see this a lot. And I think it all comes down to, you know, what? You have to remind yourself. You're never convincing anyone to do anything. This isn't about, you know, like, saying the right thing to make somebody do something against their will. Right. Yeah. I will say I gladly invested thousands of dollars to have the best expert grief coaches after a family member's death. I think when we focus one of the. A mentor of mine, Mariah cause had this phrase that I, I've just carried with me for years, which is stay out of your client's wallet.

[D]

Right.

[A]

Like, allow adults to make adult decisions is really important. Right. So. And yeah, Julia says paying more for the best, best for the best helped me feel so held. We're never going to convince somebody. We're never going to be like, you have to do this or you won't get better. You have to do this. You'll never get past your family, like, your grief. Right. But I want you to focus instead on even if somebody is, you know, especially when somebody's really vulnerable and they really need that help. Like, that might be the exact moment I always say that difficult times are when you need more support, not less. Right. When things are difficult, that's when you actually need somebody like you. And so what if it's. My question is like, what if it's the best decision they ever made? I have clients like this who are like, you know, working with Steph was a risk. Right. Like, I have one of my, one of my longest clients who's just had her first six figure year. She talks about how she, you know, put working with me on a credit card and was like, that was a scary moment. Right. We're never going to convince somebody and tell somebody, you should put it on a credit card even though you can't afford it. That's never going to be like my, like my mentality is like, you are going to make the decision that you need to make for yourself. But I never count anybody out. I'm never going to be like, oh, you can't come into my room. You're too vulnerable. You know, this is going to be too hard for you. This. Oh, don't, don't, don't you dare put on a credit card. Right, Right. What if the best possible thing can happen for somebody when they make that decision. Right. And so I think all our job is in the selling relationship. All our job is to show people what is possible for them. What, you know, what you would help them with, what is the result? What is the transformation? What is the point B? And in sold out group programs, I talk about the point A to point B transformation. What is point B? You help people, you know, whatever that sentence is. You help people get to a place where they can live with their grief. For some people, that's the decision. That's a life saving decision. Please, Heather, don't make any mistake about it. That's a life saving decision for a lot of people. I have a lot. I have very, very. I'm very intimate with grief, let's put it that way. Okay. It's a life saving decision for people. And I don't think a lot of those people would want to be counted out just because they're vulner. Right. So let me know if that's helpful. Let me know if that's helpful. And I'd love to talk more. You're also welcome to raise your hand, Heather, if you were in a place where you want to come off of mute and talk to me or if you know, you can. Okay, what other. Let's do one more. If anybody wants. Well, let's go back to talking about. I went on a little bit of a tangent there. That was me. Me. Let's go back to talking about predictable plan. I'd love to do one more audit. One more. Sort of like taking a look at what you've been doing so far in your week and where you've been spending your time and where we can kind of move things to create more predictable results. You can raise your hand or you can type it in the chat and I'll answer it. We'll do one more. I know y' all have got to have questions. Did I just do that amazing of a job? That there's no question. Come on. Thanks, Christy. Okay, let's see. Let me go to Sarah. Let me make you. I'm gonna make you a panelist. It might make you kind of go out and come back in. Here comes Sarah. Hi.

[D]

Hi, Steph.

[A]

Great to see you.

[D]

So it's good to see you. And I love what you were just sharing about the grief process. Because I'm a breakup coach, so I'm helping people also in a tender time.

[A]

Great.

[D]

And I think, based on what you're saying, I'm spending a lot of time trying to build my audience and not as much time in the rest of the funnel, that might be my thing where I'm stuck. So I'm pitching to podcast. I run a meetup group. I don't get a lot of dms. Like, I don't get a lot of people, like, tapping me. So there's, like, a gap here.

[A]

Okay, I'm gonna go back to that same. I keep doing this. I have to hit. I have to share my screen before I go back to my slide. Okay, so what I'm hearing is you're kind of over here, right? And there's nothing wrong with that. Building our audience is great. The problem is it doesn't put us in the sales Z. Right. The problem only comes in when we're like, okay, but I want it to bring in revenue. By the way, this is the exact reason why there are people out there. I've coached them as my clients who will have 40k, 50k, 100k audiences. Like, a hundred thousand people in their audience, and they can't figure out how to make money. Right. A lot of people get tripped up with this. They think, well, if I just had an audience, if I just got the visibility, I would automatically make sales. My friends, not the case. Case. Not the case. So these are really two different goals and two different skills. They are interrelated to your point and kind of what we did here as well. So what we want to ask ourselves is, I think it's great that you're doing a visibility push, that you're putting yourself in front of more of the right people. My question and the thing for you to think about would be, how do we bring it into the sales zone so no one is necessarily coming to you? That's. That's not a problem. That's actually pretty normal. The question could become, how do you start to go to them in a way that's not pushy or weird or gross? Like, we have a lot of strategies for this that we teach in the Mastermind, where it's like, how do we get people? I'm thinking of one of my clients in particular, who's also a relationship coach, who would use his stories, his Instagram stories, to kind of be like, is this you? Like, here's a poll. And then if somebody weighed in on the poll, he might DM them and be like, hey, I noticed that you, you know, weighed in on this like. Like, tell me more. And they just kind of got into a conversation, right? Like, getting people to engage with you even a little bit, so that then you can start that active outreach. You can start that Conversation in something like a dm. Again, never cold. I, I, I, I always give that disclaimer. I haven't given it yet today. I'm not a fan of cold DMS. I hate cold DMs with a fiery passion. If I'm going to DM somebody, it's because they've engaged with me. They've commented, they've, you know, like something, they've said something. But, like, really the question kind of becomes right now, if people are passively consuming what you're putting out, how do we go to the next step of, like, maybe starting to have some conversation, maybe giving? Part of the reason you might not be getting approached is because they might not know how to approach sometimes. And that sounds kind of funny, but sometimes we have to tell them really specifically how to take that first step of engaging with you. What do you think?

[D]

Okay, so what I'm hearing, especially from your client, I, like, tell stories, use that wherever. Putting stuff out.

[A]

Yeah.

[D]

And then find new ways that they can easily interact with me, whether it's a poll or something. Like a low lift.

[A]

Yes.

[D]

And then I follow up with like, hey, I saw this. Tell me more.

[A]

Yeah, yeah. Exactly. Yep.

[D]

Okay.

[A]

So you just really want to keep thinking about how, like, keep doing the stuff that you're doing here, because audience building is always great, but how do we bring it into, like, the active, you know, now, like, if we're up here, like we were talking about with Christie. I'm sorry, you guys can't see my screen apparently, when. I guess you can see it enough. In this case, when I'm sharing. Sharing my slide. But, like, right now, you're kind of up here in post. It's like, we need, like, what's the next rung down? And how do we start helping people take those steps? Right. Yeah. Yeah. Great. Yeah. Thank you. Thanks for the question. That's a really good one. I'm glad we talked about that because I get that one a lot where people are like, but I'm building my audience. And then it can be really surprising when it's not translating. I would just want to reassure everybody, too. Like, you're not doing anything wrong in your audience building if it's kind of quiet, like, if you're putting stuff out. Like, I have 400 people signed up for this summit. I don't have a lot of people DMing me. Right. And I don't think that's a comment on people not being interested or engaged with me. It's just kind of normal buyer behavior. Right. And Once I'm in sort of this environment with people, I can go and start more conversations based on who's hanging out with me. Right, Right. Cool. Thank you for raising your hand.

[D]

Thank you.

[A]

Yeah. Okay, so let me. Okay. So Angela asked a question. Can you share what a launch would look like and why they are important? Well, I would love to. And we are going to be talking about that on day three and day five this week. So make sure you come. Day three is predictable launches. Day five is predictable sales system. So we're going to be going deep into those topics. That's why I wanted to do a five day summit because I really wanted to be able to dive into all these different facets of how you all can create sold out sales systems. So it's going to be really good. I have all my content done for this week and it is Chef's kiss. I think you guys are going to love it. Today is truly just the beginning. Tomorrow is a really great day as well. Tomorrow's one of the days I'm. It's hard for me to pick favorites. Tomorrow's one of the days I'm most excited about predictable content. And I know you all have a lot of questions about content that works and content that gets clients. I am teaching some things and some shifts that I've never shared before. And so I'm very, very excited about this. Okay, I'm gonna take one more question from Alicia in the the question box. How would visibility or social media and Legion differ? Is Legion having the offer possibly through a website and or socials? Okay, so such a good question. One of the ways that I think about what true lead generation is, I want you thinking about going out to the people versus waiting for them to kind of come to you. When we just like put up a website and we're like, like come look at my website. It's not really lead generation. It's having an offer and that's great. But for, for me, for its account as the sales zone, I need to be really starting to be in conversation with somebody. Whether that's a one on one conversation through something like a DM or an email or a sales call. It could also be if somebody's kind of going through my launch. Okay, like for example, not to make this too meta, but like, like for those of you who are here today and are participating, that is this is an example of lead generation. I'm just sharing that so you can kind of get a sense of like what truly generation is. 400 people signing up for my summit. You know, not every single one of those people is going to turn into an actual lead. But when people start engaging and they're going through the process, that is lead generation. When you are at scale. So I am at scale. That is how I generate leads.

[C]

Leads.

[A]

Does that make sense? Not to be the magician showing her tricks, but I'm happy to. Right. So when you're kind of just doing like general visibility and putting yourself out there and like that to me is like brand awareness. Again, it's not that it's not valuable, it's just that it's not in the sales zone. There's a. You guys see the difference between the two. You can have visibility but not be making offers. Right? You can be making people aware that you exist, but you're not selling to them. That is the difference between the two. So any, here's a kind of a good way to think about it. You're probably in the sales zone if you are talking about your offer. Okay. If you are directly talking about your offer, not your sales page talking about your offer, but you are talking about your offer. Whether you are speaking to somebody in a one on one conversation or you are doing a webinar like this, like, like that is like this is me in the sales zone right now. Okay, I hope that's helpful. You guys can let me know if you want me to say more about that. We have a couple more minutes. I kind of planned to be here until 3:30, so if you have any last minute questions, let me know. Also just while we're wrapping up, I do want to remind you that is not the slide I want to be on that you can apply for sold out group programs. We are open. It is stephcrowder.com apply. Okay, our bonus, the done for you launch build which is absolutely crazy is available through Sunday. Okay. So it's a great time to apply. You get that bonus as long as you apply and enroll or apply and at least have your sales call booked by just by Sunday. Okay. So if you think you're going to want to talk to me, get your application in sooner than later. Because like I said earlier today, I only have so many spots on my calendar. Once they're gone, I'm not going to be able to do any more conversations. It's a great opportunity for us to talk privately about your situation and I'm super excited to take a look. Okay. So go ahead. So Steph crowder.com apply back to MMA. Is there too much time spent on MMAs? I could see myself doing A whole day. Only if you don't like money. If you. The honestly, the more time you spend on MMAs, the more money you'll make. Make, to be honest, truly. Right. Because if you think about it, like, what would that look like? It would look like more conversations, it would look like more following up with people. It would look like more networking. It would look like getting your offer in front of more people. The only reason we don't spend the whole day on it is just because typically people have a lot of other stuff going on. If you, this is a good question. If you're, if you're more in the beginning and let's say you don't have clients to serve yet, like a lot of people will have clients that they need to go serve and do coaching calls with and you know, build websites for or whatever so they don't have all day to spend on MMAs. But listen, if you're in the beginning and you don't have clients yet, you should be hustling your little booty on MMAs. You should do as many MMAs as you can. This is one of those things that the faster you do it, the more you do it, the more it's going to compound. It reminds me of if you know my story, you know that I was an early employee at Groupon and I had to make cold calls in a warehouse house and sell coupons on the Internet. True story. And the thing was, at a certain point it was a math equation. The more phone calls we made, the more appointments we set with decision makers. The more we did our pitch, the more we sent contracts, the more we closed deals at a. Nobody wants to talk about this. That at a certain point it is a volume game, it is a reflection of your effort. So this is kind of a hot take. Now that we've been on here for 90 minutes together. I can just say bluntly, a lot of times people don't have the results they want to have because they just haven't been doing the equivalent of the dials. In our online business world, this looks like doing your money making activities. So truthfully, the more money making activities that do you do, the better results you're going to get. The faster you're going to figure out what works, what doesn't. How do I refine my offer if it's not working? Why? We got to go back to the drawing board. We got to figure out why people don't want it. Right. It's going to help you solve those problems and get that traction. So that's an excellent question. Cool. Okay, friends, I'm gonna turn you all loose, let you go back to your day. Please join me tomorrow. Let me make sure that I didn't miss anything. Yes. So. Yes. Sorry, I'm just checking to make sure. Okay. How many people will you host in this Mastermind cohort? And how many are in the broader group? So this is a good question. Sounds like. Like, the one you're enrolling is nested within an alumni group. So, yes, you will join my current group. And the reality is this. I think a lot of times when people ask this question, what you might really be asking is, how much access will you have to me? Will I know you? Will I be intimate with you? The answer is yes. Okay. If you join this Mastermind, I will know you in your business as long as you let me. If you don't show up and you don't submit things and you don't raise your hand, I won't. I won't be able to help you. But I know my clients, businesses inside and out, and so we always have a bit of a range in terms of, you know, how many people are in the Mastermind. But I will tell you this. It is my. Like, I am obsessed with this Mastermind. It is the only thing I'm focused on for this year, at least right now. Then that's how good it is. That's how much I love it. I would never bring in more clients like, than I would be able to stand behind the level of service that I've created. Okay. Like, I would shut the thing down before it gets to that point. I've been inside masterminds like that, where the coach isn't there, where you are kind of lost in the crowd. It's me on the two calls a week, every single week. Unless I have a sick kid, I'm sick myself, or I'm on vacation, or if I have a summit week. I do have my. One of my support coaches is helping my clients on the coaching calls this week, because I'm with you guys, right? But for the very most part, it's me in there with my clients, and that is the level of service that I stand behind. So while we do end up with a range in the Mastermind, it's, you know, typically, you know, right now it's around 30. We may go up to around 50. You know, it's my goal to be able to scale the level of service that I am creating. The important thing to me is I want every single client getting what I promised, which is the coaching that you need, the feedback that you need. You get those four feedback submissions a month. You get all of the curriculum. So regardless of the size of the mastermind, I think the most important thing is that you are getting what you came for. I want you to get your result in this program. That is what I care about. That's. To be honest, that is not going to be dependent on how many people are in the group. Right. I've been in really small masterminds where people aren't really getting the results. I've been in masterminds with tons of people where it was absolute fire. So that's what I'm really focused on, is helping the clients that are in the cohort with me get the results that they came for. I hope that answers the question. Cool. You're so welcome. Y' all are so welcome. Was there any support with ADS or webinar enrollment? Okay, so I am. My very best friend, Claire Pels is who I recommend for ads. I am not that ads is not my wheelhouse. I don't teach ads. However, I do, and she's who I recommend for learning about ads. I do teach how to increase your webinar enrollment. Yes, absolutely. Absolutely. So much of webinar enrollment and launching is about your messaging, is about your. Thank you, Christie. It's about your messaging. It's about your organic strategy. It's about your visibility. So there are so many things we can do to hit our enrollment goals without going to ads. Frankly, the people that I work with, just a lot of them haven't needed that. Using the strategies that we have. Yeah, yeah, yeah. And to be honest, yes, I am at a point in my business where I do have, like, to your point, some of my. Some of you who are here found me through an ad. I do use ads in my. In my business now, but I did not start using ads until last year, and I've been doing this for 11 years. So it's something I've been experimenting with. You are welcome to use ads as part of your strategy, and plenty of my clients do. It's just not something that is necessary to sell out your group program. Program necessarily. It's just. It's just one strategy of many. Let's put it like that. Cool. Okay. I am looking forward to reviewing your applications. I am so excited to see you all tomorrow. Gosh, I meant to say a lot of you. Some of you have left, but I meant to say I recommend Claire Pels. So you can go to. Let me. It's. You can just Google her. Claire Pels P E L L S. She has a podcast called the get the Get Paid Podcast. She's who I recommend for ads. A specific Specifically, we've reached the point in the presentation where I can no longer speak. Okay, so. And by the way, if you go to Claire, tell her I sent you. Okay, so let's see. There was one more thing I wanted to tell you. If you are here and you're going to post about the summit on Instagram, please tag me. I would love. I should have said this at the beginning. I would love to repost your stories. If you're going to put this in stories, I'm at. Hey, Steph Crowder. If you loved it today, please share. That would be awesome. It's not too late to join if you have friends that you think or followers who you think would want to join the summit. All of our replays are going to be available through this weekend. They can start catching up as soon as this recording is ready and I'd love to have them. So that's all for today. Thank you guys so much for being here. An absolute blast and honor for me. This is my favorite thing that I get to do. So thank you for being here. I will see you tomorrow. Let me see. Okay, cool. Making sure I got all your questions. You're so welcome. Have a great day. Bye.