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Hello my friends. Welcome to today's podcast episode. I have a special treat for you. I'm really excited about this. If you didn't know, I have been hosting all week long the Sold Out Sales System Summit. My five day free summit and it has been going amazing. It has been so much fun and I think the attendees have been getting so much out of it. And I wasn't planning to put the replays on the podcast just because I wasn't really sure if it made sense. But I have since decided. Surprise. We are putting all of the episodes onto the podcast. But here's the deal. They are only going to be here available in the feed through this weekend. So after this Sunday, March 22, all of these replays are coming down from the podcast. So if you want to listen, prioritize listening, take me out on some walks, take me out in the car, but make sure you get your listening done because after Sunday these are coming down. And of course enrollment for sold out group programs is open right now. You're going hear about that in today's replay. You can go to Steph Crowder.com apply and get yourself all applied so that we can talk so that you can secure this amazing bonus that I'm going to be telling you all about and I cannot wait to connect with you soon. Let's go to the show. Welcome to the Courage and Clarity Podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs, gross marketing tactics or get rich quick schemes. Just sustainable business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Welcome to day two of the Sold Out Sales System Summit. We're talking about predictable content. I am so excited to get into this with you today. Lots of new stuff, some things and some shifts that I think are going to be so, so helpful for you if you are somebody who wants to be, and we all should be as online business owners create creating some kind of content that is contributing to how we convert clients. We want to create content that is creating predictable clients in our business. So that is what we are tackling today. In case we haven't met, if it's our first time meeting, I know some of you are new to me. Whether you've been here for a long time or you're brand new. I'm so thrilled you're here. I know you have so much that you could be doing with your time and I promise to make it worth your while. So I am Steph Crowder. I was a truly, truly terrible sales rep. True story. I was almost fired. I was put on a performance plan at a very fast growing tech company in Chicago when I was 22 years old and I turned it around, figured out how to get really good at selling and actually became the sales training director for all of North America for that company. And I even got to go to Europe to train other people on what we were doing in the United States. It was amazing. Since then, that was over 10 years ago now. I have hosted well over 500 podcast episodes. My podcast is called the Courage and Clarity Podcast. I am a business sales and certified life coach. I have over 10 years of experience, thousands of clients and over a million in total revenue. I'm also fondly refer to myself as your group program girl. I've helped hundreds of people start, sell out and scale group programs about all different topics. So we're going to talk more about that. I'm also a mom. Most important job that I have. I've been a mom for almost 10 years. In May I have two kids. One has extra needs. We have neurodivergence in the mix. We have competitive sports. I only have 15 to 25 workable hours in my business every week. So I'm really passionate about helping you all build the business of your dreams without it having to be really like a full time job to be honest. Okay, before we move on to day two, just really quickly, yesterday we talked about MMAs or money making activities and if you didn't watch day one, it's totally fine. Money making activities are the limited finite number of activities in your business that you should prioritize in your day that will actually create clients. And we talked a lot yesterday about how a sustained focus on your money making activities and laying out your weekly schedule to be optimized with. Money making activities is pretty quickly going to reflect in your results and is going to get you clients. And so I wanted to share a couple examples because some of you have reached out and you know, had feedback about the training, said you loved the training yesterday and we're really curious like what can happen when you Use money making activities in your business. Some of you were like, I don't have a group yet or I don't know how this would work for me. So I wanted to share how focusing on money making activities transforms your group program or your one on one offer. Some of you were like, I don't have a group yet. I don't know if I'll have a group. I wanted to show you examples of clients that I'm working with right now who are using money making activities to transform one on one coaching and services in their business. So this is my client, Brian. Brian went from one client to seven clients very quickly by focusing on money making activities. So Brian came to the sold out group programs mastermind with one recurring client. He hopped into our 30 day fast track, which you have immediate access to when you work with us in the Mastermind. And, and it's designed to help you learn to sign one to three clients in 30 days. That can be group program clients, but it can also be one on one clients. So in less than three months in our program, which is a year long, these were Brian's results. He had gotten six new clients in October, so this was back in the fall when he joined us. And that was his entire Q4 goal in just one month. Okay, so I wanted to give you an example of somebody who's using these strategies who does not have a group program at this time and is doing relationship coaching with folks who one on one. Another really great example of what a path can look like from kind of the starting block to a sold out group program. This is my client, Caitlin. She's a life coach for working moms. Caitlin came to me in total client drought, meaning she had had clients and everything was drying up. So when she came to the program, she'd only signed two clients for the entire year. We got her really good at doing her money making activities so that she could ramp up her one on one book of business. She got four fully booked out by learning our sales call process and working her daily money making activities. She launched a podcast so new people started finding her. And then after she had filled her one on one roster, we shifted her focus to launching her group. So for those of you who aren't sure like about this path for you, one of the things you can do, like what Caitlin did is use what we're teaching in the summit this week and inside of sold out group programs to get fully booked with your current offer. And, and then when you hit the ceiling on how many people you can help, you can start transitioning to group. Which is exactly what Caitlin did. She filled her first small group without doing a launch. She worked with three clients and then she used our buzz blitz process. Not only filled her group but exceeded her best goal. Okay, so I just wanted to give you some examples of what is possible when you actually implement your money making activities over time. These are two folks who are were really disciplined about doing their money making activities every single day and the proof is in the pudding in terms of their okay, so for today we are now transitioning into content. We want to talk about content that converts predict predictably. Now enrollment is open for the sold out group programs Mastermind and I'm so excited. We've already welcomed on some new clients. I have some sales calls booked. It's been super, super exciting. This is an incredible time to apply and enroll or book a sales call for the sold out group programs Mastermind because I'm offering this totally insane done for you launch build bonus. We'll talk more about that. You do not need to wait to apply if you're thinking about it. But you're like, I'm going to kind of watch the rest of the summit. I do want you to know this is a limited capacity experience. We do sell out. So go ahead and get your application in. It's Steph crowder.com apply we'll be talking a lot more about the Mastermind towards the end of today's training. But doors are open and I'm so, so excited to be having so many conversations with many of you. Even if you're like, I don't know, I want to also just say one quick thing. Some of you have been like, I'm not sure. So I'm not going to apply. I don't want to waste Steph's time on a sales call. Honestly, that is the purpose of having a call with me. I don't expect you to come decided. We will sit down together and talk through your individual situation. I don't expect you to have that decision made. That's why we have the conversation. So Steph crowder.com apply I'm super excited to see what you've got going on and if we could be a fit for you. Okay. So for today you are going to learn the real reason that your content is not turning into clients and it's probably not what you think. Okay. We're also going to talk about what to post so that the right people raise their hand and say I want more. I want more of this. Okay. We're Going to talk about my content to client bridge concept. Okay. This is a very simple path that's going to turn a stranger into a buyer. And we'll also really diagnose today how to fix if your bridge is broken so. So your content can start doing its job. All right, y' all ready for it? It's gonna be super good. So I have a question for you. Tell me in the chat, have you ever spent an hour or two or three writing a post creating something? It could be social media, it could be a podcast, could be an email, whatever you. You were making. When I say content, I really mean, like, any. It could be anywhere. And then you hit publish, and you heard absolutely nothing. No replies, no dms, no sales, no, like just kind of crickets. Just kind of a ghost town. Tell me in the chat. Yes. Many, many, many times. Do you want to know how many hours I've. I've made a St. Patrick's Day themed post? Yes. All the time. All the time. Absolutely. Yes. A hundred percent. Yeah, exactly. This is. Oops. I don't know what this little timer thingy is here. Oh, hold on one second. I'm using a. Can you guys see this little. For this thing that says four minutes. I don't know how to make that go away. Are you all able to see that? Yep. Okay, well, we're just going to leave it there because I don't know how to get rid of it. Sorry if that's distracting. I've. Hold on. I've just never seen that before. Minimize. I'm using a different mouse. Yes. We did it. Okay, fantastic. All right, so we've all had this experience before, and hopefully what I'm going to share with you today is going to help mitigate this. I'm not going to promise you're never going to feel this again. Unfortunately, this is part of doing business. Some of them are hit it out of the park. Other things don't do what we want them to do. But my hope is that what I'm going to teach you today will help you feel like this less often. And even if it does happen, you will know why. Okay? So if your content misses the mark, at least you'll know why, so you can troubleshoot and fix for next time. So if you've ever said this is a waste of time, I don't even want to be on social media anymore. Forget this. Or I'm pretty sure Instagram is dead, or. Or Facebook is dead, or LinkedIn is dead or something. Whatever. People love to say that things are Dead. Okay. If you've ever been tempted to say that, or if you've said, my energy is better spent elsewhere, I don't need to be wasting a bunch of my time making content, you are in the right place. This is for you today. You might be surprised to hear this is not just a beginner problem. Okay, Beginners certainly have this problem too. But I actually see very advanced business owners making multiple six figures per year and struggling with this same issue. Okay, the issue we're going to go deeper is you are performing, okay? You're trying to perform on social media and it's not working because you need to be focusing on inviting. So right off the bat, I want you to think about that shift from performing almost as like a character of acting, how you think you should be acting in your content, to instead think about inviting, okay? We're going to go much deeper into that. But right off the bat, that's an important shift. Okay? So here's what most people believe. They think I should post, it should get seen and that should get me clients, right? That's why we're doing it. Or so we think. But. And then when it doesn't work, people conclude, well, I just post more. Maybe I just, I'm not posting enough. Or maybe I need better content, right? Or maybe I need to find the magic format. Maybe I need to take that course. That's going to tell me how, like what the formula is for the perfect Instagram post, right? But none of that stuff is actually the real problem. Okay, I'm going to tell you what the real problem is. The real problem is that short form content is not designed to immediately close a sale. You have been asking it to do the wrong job. Okay? If you've been posting on short form content platforms like LinkedIn, Instagram, Facebook, TikTok, and you've been wanting that to turn immediately into clients, that can happen. But that's actually not the core job of short form content. Okay, we're going to talk about and shift what the core job is of short form content. And I think it's going to make a lot more sense to you. The job of your posts, your reels, your video, your short form videos, your stories on Instagram is to get the right person curious enough to take one more step, step. And that's it. Okay? I want you to think of your content as an arrow. It needs to point somewhere meaningful. So let me say that again. The job of a post real short form video or Instagram story is to get the right person curious enough to take one more step. Okay. You've likely been, you can tell me in the chat if you resonate with this. You've been wanting and hoping for your short form content to do a much, much bigger job than it was actually designed to do. When you start to see your content as an arrow and as the first step of a multi step process, there's actually a lot less pressure. And believe it or not, it can actually start to be fun and it can start working for you. So we're going to explore what this can look like. Okay, so we're going to break this down. There's a lot happening on this slide, but I want to introduce you to what I call the content to client bridge. Here's what the actual journey from a stranger to client looks like. Most entrepreneurs are trying to skip from step one, somebody finding your Instagram reel all the way to client. Like, maybe if I say the right thing in this reel, somebody will become a client. But that doesn't work. And then you mistakenly think, well, my content wasn't good enough. I not posting enough, I'm not being consistent, I'm not doing it right. But that was not the problem. So I want you to start in this dark center here where it says entry point. Okay. This is seeing your short form content as an entry point. What if you saw your short form content as a discovery tool? It's almost like if your business were a shop on a street and the job of your short form content is like, what's in the window that makes somebody go, oh, that's cute. I'm going to go into that store. What if you started looking at like at your short form content like that? Here are all the things that can happen that are not buying from you immediately. Okay, let's say they come visit your profile. Okay. They're like, okay, that's kind of a cool thing. I like what she said. Who is this? Now they're on your profile page. Okay. They like what they see. They might hit follow, they might click on a link. Okay. This is how you can start growing your audience organically. That's an action that somebody can take from your short form content. What's another action they could take? They could send you a dm, they could engage with your content, they could comment. Right. Your content sparks something for them. So they reach out, the conversation starts. And this is where you can actually start to take them down a path towards a sale. Right. Maybe getting them onto a sales call, for example. Right. But it's not the from your reel to Directly booking with you. Okay. Another thing that can happen off of your short form content is maybe they apply, maybe they book a call with you. I've been helping a lot of my clients inside the sold out group programs mastermind get people to book calls straight off of Instagram. Right. People are maybe following you for a little while and you keep talking about it. You keep inviting many, many times to book a call and one day they're like, you know what? I'm going to do that. So they're ready. Your call to action makes it easy for them to do it and they know exactly what to do. They could become a client. Okay. Over here, maybe your short form content gets you. Gets them to listen to your podcast. Okay. And that's really exciting. We're going to talk about long form content as well. Today is not just about social media. I know some of you here today are like, oh my God, social media. And I totally understand we are also going to talk about long form content. But I like to think about my short form content being a discovery tool for my podcast. I know that when people listen to my podcast, they are way more likely to stay in my world and ultimately work with me. So maybe from Instagram they come to my podcast now they've binged three episodes and they're like, holy cow, I love this. The trust is compounding. You get to become the obvious expert. So now your authority can build over time. Okay, another example, they. I kind of touched on this one a little bit, but they come to your profile page and they click the link in your bio or the link in your profile. Right now they're on your site now they're looking at your offer. Maybe they join your wait list, right? And now you've got a warm lead. Okay. Or maybe they join your email list. And this is not even all the things that could happen. These are just the ones that I could think of that I help my clients with. Right? They see something that you're offering, they join your email list. Now you can nurture them over weeks and months. Now you can make them more offers. And now you can do it on your terms instead of being at the mercy of what the algorithm is doing. So this is where your long term relationship building can really begin. So I'm curious what you guys think about this. Just kind of off the bat, the arrow is my life symbol. Yeah, totally. Yeah. Huh. Oh, thank you so much. Eileen said you really have a gift. I'm so glad you've been putting it out in the world all these years. It's my favorite thing. Right. The magic format. Totally. Yeah. This is a very helpful reframe. When I came up with this, like, this has been in my brain. This is brand new. I was like, oh. Like, I've just been holding this and knowing this stuff kind of peripherally. But I think when you start to look at it like this, you are going to feel a tremendous weight lifted off you. Because you don't hate social media. You don't. I. Most of you, 99% of you don't actually hate social media. You hate how it makes you feel when it's not working. Right. You hate posting and getting nothing. You hate putting it out there and feeling like it's a waste of your time. This is going to help you so much with that. Okay. All right. Which I'll tell me in the chat. True. Yeah. Takes the pressure off. Absolutely. Okay, let's keep going. So there are three places that your bridge can break. If that's the bridge that we just went over, there are three places where your bridge might be breaking. So somebody just now in the chat was saying, like, I've tried this and it's not working for me. Or I would be willing to bet it's one of these three things. Could be all three, but it's probably one of these. Number one is no destination. Okay? It's like you've got a bridge to nowhere. Okay? Your short form is pointing nowhere meaningful. Okay? You're not pointing people in a way that makes it. But that also has to be a compelling bridge, right. To your podcast email list, an exciting free resource. There needs to be a place for you to go deeper with them, and it needs to be obvious. A lot of you guys are thinking you're being obvious. You're not. I promise you this will come up when I do content audits for you. All it's got. It's. You got to be a lot more obvious, okay? You would need to think of this as, like a curious person shows up, they look around for a hot second, and they are going to leave so fast because guess what? They're looking at your profile in the school pickup line. They're looking at your profile in the two minutes before their class at the gym starts, okay? They do not have time or desire to be really digging on your profile. If it is not punching them in the face, they are gone, okay? So you have to think about what destination are you leading people to? That's number one. Number two is no CTA call to action, okay? Every piece of content and I mean 100% of your posts, your episodes, your emails, they need. It needs to have a door. Okay, Not a vague, let me know if you have questions or what do you think, but a real specific frictionless next step for them. Okay, and the third one is a big one. No. Long form trust builder. You are asking people to buy from a 60 second reel, but trust usually is not built in 60 seconds, even when you're really good at sales. Okay, Long form content, a podcast, an email list, a YouTube channel. That is where someone goes from, oh yeah, I follow her to okay, I need to work with her. Okay, so are you baking in a long form trust builder? I have helped. So it's actually a joke. Literally, it's a joke inside of the sold out group programs. Mastermind how many podcasts I've helped people start. The joke is I'm always like, do you have a podcast? Do you think you should have a podcast? Do you want a podcast? Are you open to a podcast? We have helped bring so many podcasts into the world, I believe everybody should have one and we can talk more about that. It's okay if you don't want one, but I probably convince you because there have just never been more podcast listeners and it's such an amazing way for people to get to experience you. But if you don't want to do a podcast, you have to think about having a place for people to go deeper with you. An email list or a YouTube video show, something like that. Okay, so your bridge is probably breaking in one of these places. You can tell me in the chat if one of these is like, oh, yeah, I don't feel like I've been doing a good job with that. I would be really curious to hear. Okay, so short form gets attention. Okay? I want you to think of your short form as getting attention. Long form builds authority. So I want you to think attention authority. Attention authority. Attention authority. Now, that doesn't mean your short form content can't build authority. It can. And it doesn't mean that your long form content can't get attention. It can, but these are the primary jobs. All right? So if we think about your podcast, newsletter, YouTube video, that is somebody spending 20, 30, 45 minutes with you, that is how you're going to build your authority. Okay? They hear how you think, they start to trust your expertise. They start to feel like they already know you. This happens with long form. That is what makes somebody go from lurking to buying. And remember, your short form content should be doing one thing, pointing people towards your long Term, sorry, long form content and your offers. Okay, so I want you to ask yourself, when someone finds your Instagram, LinkedIn, TikTok, wherever you're trying to be, they find it today. Where are you sending them next? Is there a podcast they can binge? Can they find it really easily in two seconds? Is there a newsletter they can subscribe to? Is there a place to go deeper with you? Is there some kind of like really, really gripping free resource that they just cannot wait to download? If there isn't, that's the bridge. That's the first bridge for you to build that this is your low hanging fruit. Okay, I want you guys to think about, for those of you who are on Instagram, this is why we are seeing so many people say like, comment, recipe, comment links. And then you look at the comments and it's like, recipe, recipe, recipe, recipe. That is a perfect example of what we're talking about here. Notice that that person isn't like, buy my cookbook. Buy it now. Right? They're like, comment, recipe for the recipe. Then they get to be in my DMS because now they're sending me a link and they can actually start a conversation with me. This happened to me the other day, actually. Somebody with a big account, I commented on something, it was related to nutrition. And her many chat bot immediately sent me a resource. But then she followed up with a personal voice memo. Hey, Steph, thanks so much for, you know, downloading my thing. I just wanted to say hello. Y' all think that the big influencers and big coaches and big people are not doing this. I promise you they are. Okay. As the savvy ones. Anyway. So this is not just for business babies. This is for big time businesses as well. This is how we keep business personal in an increasingly, like, we have an increasingly skeptical buyer base because everything is so like automated. Okay? So there's so much opportunity for you to be a human on these platforms. All right, so I want to talk for a minute about the CTA problem. I see this a lot. Can I be honest with y'? All? We're all friends here, right? Your CTAs, a lot of your CTAs are really bad and that. I'm just telling you that so you can fix it. Right? And I want you to think about like building this bridge and not having a door. It's like you go across a bridge and there's just no door on the other side. Okay? A broken call to action is really vague and really unmotivating. So it's. Or I should Say it's not motivating. It's not compelling me to do anything. So let me know if you have questions. Is not a compelling cta. Drop a comment below. Not a compelling cta. Feel free to reach out. Do you agree? What are your thoughts? It's gotta be like, I have to know what's in it for me. Okay. I had a mentor back in my old school sales days who always said every. It's so corny, but it's really helpful. He would always say, everybody's favorite radio station is wiifm. What's in it for me? Okay, so you have to be thinking about that. Yes. With every piece of content, but you don't have to overcomplicate this. So here's what a real CTA looks like. Comment recipe. I'll deliver it straight to your inbox. Come to my summit March 16th through 20th, where we'll solve this. Comment summit. Right? Book a call with me so we can come up with your custom book writing plan comment pod, and I'll send you the latest episode all about this topic. Y' all see the difference? It's so much more specific. Every piece of content needs something like this. Okay? And just remember, if you're not telling people exactly where to go, they won't go anywhere. They'll just be like, okay, that was cute. And they'll keep scrolling. So if you want your content to do its job of capturing people, you have to tell people where to go. Okay? Okay. What are y' all talking about? Okay, cool. We can definitely talk more about the exact things that you all are doing when we get to the audit. So save these because I'd love to talk to you guys about what strategies you're using and how it's working. Cool. Okay, so your long form content bridge might be broken too. So we need to talk about this. It's not just short form that's breaking down. Your long form content might be missing the mark as well. So here's how we diagnose this. That simply having a podcast or a regular newsletter or a video show is not going to be enough. Okay. It has to be positioned to attract buyers, not just listeners or readers. Okay? So for your podcast, for example, I want you to ask yourself, do my episode titles speak to my buyer's problem or just to the people who already follow me? Like, are you using jargon? Are you using coach search speak? Are you using words that your ideal person would not? I want you to literally think about somebody going on to the podcast app and using it like a Search engine. Do you know people do that? They're like, episodes about life coaching for working moms. Okay. Are you optimizing your episode titles to actually be found by people who have your problem? Okay. The next thing here is, would a brand new person who's never heard of me know exactly what I help with after one episode? A lot of people that I work with and talk to are going way too deep into, like, the teaching and coaching relationship in their podcasts, forgetting that podcasts are a sales tool, guys. They're a sales tool. They are an authority building tool. But a lot of y' all are trying to way over teach and overdo it in your podcast, and it's overwhelming to people. It's not hitting the mark. Right. Are you ending every episode? And again, I do mean every episode with a clear next step? Okay. If the answer to any of these is no, this is one of the fastest fixes you can start with. You can go ahead and start making that change right away, which is super exciting, especially when, you know and you have, like, you know, you have to. You have to get eyeballs on this because you have your own blind spots in terms of you think it's great, but is it actually hitting the mark for people? Is it making them be like, oh, my God, yes, I can't wait to listen to that, or are you burying all the good stuff behind a really boring title? I'm just. I'm just being blunt. Okay. We have to really be thinking about, like, most people aren't thinking about, like, their podcast episodes. Like, what if you had to think of every one of your episodes? Almost like a marketer. When somebody's in their podcast app, they're looking at your episode going, don't want to listen to that. Right. And it's got to. You're selling them that. Most of us aren't looking at our content that way as something that you're selling, but you have to be if you want people to be consuming it. Okay, okay. Here's what predictable content actually gets you. Let's talk about what the result of this is. When your bridge is built and your content is doing its job well, you will have a steady stream of DMS and leads from people who already feel like they know you because they've been listening to your podcast or reading your newsletter or watching your video show for weeks and weeks. Weeks. Okay. Your content will keep working for you even on the days that you're not posting, because long form content compounds over time in a way that short form content never will. People will go back and listen to your podcast from years ago, which is amazing. Okay. Your audience will also know exactly how to hire you. There won't be any confusion. You won't have to chase them and you won't have to convince them there's a clear path that they can walk down. And they hear it again and again until they feel ready to take that step. Step. Okay, so the goal is never just more content. The goal is a bridge that works and actually walks people towards your. Your offer and into working with you. So I want to share an example of these strategies we've talked about today in action. Let's talk about a case study of what can happen when this starts to click and compound for you. So this is my client, Mara. Mara is a book coach and we. Mara's had a really exciting journey inside the sold out group programs mastermin. So when we started working together, Mara felt very, very, very stuck on social media. She was very open about that. Her growth was very stagnant. She was posting, but there was very inconsistent engagement. She was really questioning whether any of it was worth her time and energy. Which is so funny to think about now because since then, Mara has gone viral multiple times. Now I always say going viral is not the goal. You don't have to go viral in order to sell out your offers. You don't, but it's fun when you do. Let's just be real, right? Like it's fun. I can't deny that she has gone viral multiple times on Instagram and on Tik Tok. She's grown her following by thousands of people across Instagram and TikTok. That's the other thing. You don't need thousands of followers. But again, pretty fun when they come. She launched a pop up podcast to kind of continue the conversation that her people were really like biting on. And she has signed multiple clients at an. It's a premium offer. That's the other thing, guys. She's signed multiple clients, 6k for 6 months who found her through her content, came to her page, reached out, and we're like, I have been looking for like, literally she has heard from people. I've been looking for somebody just like you. I'm booking a call, okay? And this has a lot to do with not only her content hitting the mark, but her platforms being optimized and being ready to take that traffic. Okay? So here's how the. The bridge framework transformed Mara's results. Her content was not finding new people. So what we did is we identified that her subject matter which is literature and writing could cross over into pop culture. So she started connecting her expertise to Taylor Swift. And those are the posts that went viral, breaking down how Taylor Swift is a literary genius. And then she did the same thing with Bad Bunny for over the Super Bowl. Okay. Her content started reaching people who had never heard of her, and those viral moments followed. Okay. Now, before we worked on this, her platforms were not ready for the traffic. Going viral means absolutely nothing if people land on your page and there's no next step. Okay. So we audited Mara's platforms, we optimize them for conversion, and we made sure there was a very clear next step for every new visitor. Okay. We also made sure that her long form content was positioned for buyers. So we reviewed episode titles together, reframed them to speak to her buyers problems. So it would be interesting to more than just the people that already knew her. And we also taught her how to absolutely rock her sales calls. I have a five part sales call training that I teach my clients. And Mara has closed clients who came to her from social media. And the result here is that strangers have found her content, come to her page, saw a clear path and booked calls. And Mara actually just said, I think it was just a couple days ago she reported that her sales calls used to terrify her just back in October. This is only March. Okay. And she was talking about how she can't believe how natural it feels for her now. Okay. So this is what's possible when we start to really implement the bridge framework and what can happen on the other side. Okay, So I want you to imagine posting something tonight and waking up tomorrow to a DM that says, I've been listening to your podcast for two months. I'm ready. How do I start working with you or another dm? This is exactly what I've been looking for. I'd like to book a call. Okay. That's not luck. I promise you that's not luck. That is a bridge that's working. That's what happens when your short form content points somewhere. Your long form content builds trust, and your CTA or call to action makes it easy to say yes. And that is just a small part of what we build inside. Sold out group program. Okay. So Solar Group Programs is my mastermind. It's open for enrollment right now inside of sogp. One of the ways that we do this is through something that I call the messaging makeover. Okay. It's the first place where we tackle this. If you feel like your messaging is off, we tackle it in Our messaging makeover. So one of the things you need to do is you need to get clear on what you really stand for. I also call this mission driven messaging. Have a whole training about how to really tap into your mission that makes you unique. So you are we're also going to help you determine what your content should be doing and how to build a bridge that will actually convert. So every post, episode and email is pointing somewhere on purpose and the goal should be you never again wonder why your content isn't working. Because here's the thing guys. Knowing what's wrong and learning how to fix it are two very different things. Because you're going to have some really big questions like what should your long form content actually be about in your specific niche, with your offer, with your audience's specific buying triggers? Okay. How do you audit your own content objectively when we're all too close to our own content? Right. How do you know when your bridge is working? How do you know what to tweak when it isn't? These questions require more than just a framework. So these questions require someone who can look at your business specifically and tell you exactly what to build, what to fix and what to do next. And that is a piece of what we do inside of sold out group programs. Okay, so we really specialize in creating the content to client bridge inside sold out group programs. We help you discover your mission driven messaging that's actually going to stand out. You will build your own content to client bridge so that it actually brings you clients and fills your offers predictably in 20, 26 and beyond. Okay, that's what we do in sold out group programs. My year long Mastermind. Just a quick look at some of the faces of folks who have done this work inside the Mastermind across so many different niches. I said this yesterday, but I can't fit all my amazing clients that have had success in the program on one page. But here's just I wanted you just to get a sense of all of the different and interesting and diverse niches that we've been able to help inside of. So GP So everything you need to build, launch and scale your offer so it sells out is included in the Mastermind. So you're going to learn, you're going to learn exactly how to build, fill and scale a group program that sells out consistently inside our step by step curriculum. It's not generic business coaching. Every module is built around these specific challenges that you're going to run into. And I want to really be clear that all of these Strategies work for one on one offers and many of our clients are working on signing one on one clients as well. Some of our clients are doing both one on one in group. We have a mix. Okay. But all of the strategies that we teach will help you get booked out with your one on one offers as well if that's what you desire. On I see one on one as being being kind of on your way to scaling a group. Okay, so much feedback available in the Mastermind. You can submit up to four pieces of feedback every single month. Can be your sales page, you could be your Instagram, your content, your podcast topics like we've been talking about today, your 90 day plan like we talked about yesterday, your webinar slides. And you will receive thorough, thorough, thorough video feedback. Sometimes it's video feedback, sometimes it's me literally giving line edits, commenting on things. Okay. I give you specific notes, fixes and next steps so you do not have to do any of this blind. And you can stop guessing whether things are working. Group coaching two times a week, every single week. It's me on the calls. You can bring your real problems to live coaching. Watch other people get coached. We talk about sales strategy, messaging, launch planning, mindset copy. Everything's on the table and our clients consistently tell us that it's better than any one on one coaching that they've ever received. Okay, one on one written coaching. So you can get individualized unlimited written coaching on whatever you have going on. So our sales trained experts are simply one tag away whenever you need help in the moment. I'm in there. My amazing co coach Haley is in there. We are always giving people written feedback on sales calls. What's happening with your launch where you're stuck? Anything you've got going on is fair game and we typically get back within a day or two. Or if you need really fast answers, we have hey Steph which is our fully trained AI tool. It's got all of the things from my brain. Literally 30,000 pages of my work have been downloaded into this tool. Available 247 for content copy, launch support, everything returned back to you in your own voice. And you never have to start from scratch in the Mastermind. So you also get my full buzz blitz process 55 over 55 done for you. Email templates, my Buzz blitz launch system. We're going to be talking a lot more about that as the summit goes on and my converts webinar framework to help you have high converting launch events. Okay, so your path inside of sold out group programs we have this is going to be my brand new curriculum that I'm actually upgrading and rolling out. With this new cohort we have our on ramp which is how you get clients on demand. You'll master the skill of getting clients through personal outreach, real conversations, learning how to do sales calls. All of it will feel supernatural. You'll never wonder how to create cash again. And you can use the on ramp for your group sales or for one on one offers. And a lot of our clients use this to create cash with their one on one offers. Phase one is all about starting your group. So if you don't have a group yet but you would like one, then you will be. I think going to the phase one start will be a great place for you to get your first three to eight people into your group without a big launch so you can test everything. Phase two is going to be where you sell out and then phase three is all about scaling and building the business of your dreams. You can start thinking about how to hand off your launches to a team member and creating a business that truly compounds to 100K, 250K, 500K and beyond without having to work around the clock. And none of this includes all my bonus courses as well I have courses about messaging, audience growth, how to scrappy sell and much more. Okay, everything you get inside the sold out group programs Mastermind. Okay and the investment is $8,000 for the entire year. We do have a payment plan available as well the full curriculum. Everything you need as far as you know, you know every basically everything we've talked about the on ramp starting, selling out and scaling weekly coaching two times a week all year round work reviews four pieces a month of your emails, your slides, your content, everything that you're working on. Our sales hotline unlimited written feedback from sales and copy coaches with 247 support from our hey staff Chat bot our community full of serious and amazing entrepreneurs. Daily accountability celebrating each other's wins. All of my launch assets. So over 55 templates that are informed by sales psychology in my time as a sales trainer. Buzz blitz converts webinar framework and then we're going to be doing 90 day planning as well where you are going to get direct feedback on what you should do in your next 90 days to get a really fast start. Okay, last thing I'm going to say here and I'm going to see what you what kind of questions you guys have for me. We're going to get into our our audits for today and I'm going to do some live coaching Which I'm super excited about. My done for you launch build bonus is completely ridiculous. We've never done this before. I don't know if I'll do it again. But I will build your launch for you. Okay. If you apply and enroll or apply and have a sales call booked by Sunday. Okay, Sunday this week. And like I said, I am getting applications. We are getting new clients in. You want to go ahead and just get that application in. So you. If you want a sales call, they're going fast. So I want to get you on my calendar. I will build you your launch event, titled and fully outlined. Okay? So we'll make those decisions for you. And all that will be left to do is to put it onto slides. We will also help you with your launch email topic. So I will give you five weeks of emails backed by sales Psychology, customized to you, subject lines written, which is always the hardest part. Subject lines that are going to get people to open and take action. All of the topics chosen for you, you just have to fill in the blanks. And then very relevant to today. I'm going to build your content plan. So I'll come up with your podcast topics. I will title them for you. I will give you relevant social media angles scripted for you. Okay. All you will have left to do is fill in the blanks. Okay. And I'm going to teach you how to fill in those blanks quickly using the exact AI and automation tools that I use to get my work done very quickly and have it still sound very much like me and in my unique voice and not sounding crazy and like a robot. Okay? Insane bonus. Insane. All right, so every application is reviewed by me. You can go to stephcrowder.com apply. My applications are open. The bonus is available through Sunday. I have sales calls available this week and next week. But again, they're first come, first serve. I only have so much room on my calendar, so get in there. And then the doors officially finally close. Next Friday, you will get bonus time with all my materials. It does not count towards your year. It's just extra head head start time while we're getting organized and ready for you. And then our mastermind is going to begin on April 27th. I haven't said this yet. I haven't even told my current clients this yet. But y', all, if you're here, you're going to be part of this as well. We are going to do a group VIP day when the new cohort starts. So it's going to be amazing. It's basically Going to be like a CEO day together where I'm going to be teaching new material, I'm going to be reviewing people's work, and I'm very, very excited about that. So that's going to be part of this experience when you start in April as well. Okay, so Steph crowder.com apply is where you want to go for that. Okay, cool. I'm a swifty. I love it. What kind of questions do you guys have? Let me see. I haven't been to the Q A. Yes. Okay. Thank you for this question. If we can pay. If you want to start out on the payment plan and then switch to pay in full, you can pay off your. You can pay off. How do I say this? You all know where I'm going with this. You can pay off your balance. There it is. You can pay off your balance early and still receive the pay in full bonus, which is five weeks of voxer support. With me, we have a pay in full bonus. If you want to start on the payment plan and then pay off your balance in the first six months, I believe is what we say. You will get your pay in full bonus as well as the pay in full pricing. So, yes, you can get started on the payment plan and then pay off your balance. I just had somebody do that the other day, so that's no problem at all. Great question. Thank you for answering that. Yes, there's a recording. So all of our summit recordings are available. You should have gotten an email. And also when like today's email will go out and all of the replays are organized in a really cool way on one page. So you are going to be able to catch up on all these recordings. They are coming down on Sunday, so make sure you. If you want to be taking advantage of this, you got to watch by Sunday. Okay. I have similar circumstances with kids with special needs. Honestly too. Okay. Thank you for this. Two calls a week is overwhelming to think about. Thank you for this. Okay, I'm wondering if there's a designated time I can wake up early, but currently not working full time. Okay. So I want to share this. I host two calls a week, not so that you feel like you have to come to every call. That is not the purpose of the coaching calls. I want you to. I offer two calls a week to maximize and work with as many people's schedules as possible. So I make myself available two times a week. Not so that you feel like you have to be there every single time, but so that you have more opportunities to come talk with Me. And it's me on. On literally 80 to 90% of my calls, I'm only not there. I always say if I'm sick, my kids are sick, or I'm on vacation or I'm teaching a summit, okay? Rest of the time, it's me on the calls. So I do not want even want your goal to be to come to every call. I mean, you're certainly welcome to, but we have two calls a week available just to maximize your opportunities. And also, we have all of our coaching calls loaded into a private podcast. It's only available for my clients. And so a lot of my clients, most of them, do not come to every single call. Okay. They're busy. They're working with their clients. They have families. A lot of my clients love listening to the private podcast to catch up on the coaching calls. So you can take me in the car, take me on your run, take me on your walk, whatever you're doing, you can catch up. And I call this learning by osmosis, where you're just listening to me coaching other people. I kid you not. I have had clients get their full return on investment and never come to my coaching calls. They're like, oh, I've just been listening to you coach other people, and I got it. Okay. So we really make it accessible regardless of what your schedule looks like. I hope that helps. Would hosting a community board count as long form trust building or is it focused? Short form? Heather, if you can do me a favor and tell me in the chat what. I'm not exactly sure what. Oh, do you mean like, like a 4 forum? Like a free. Like, tell me what a community board. Is that like a Facebook group or like an online forum? Tell me more about what a community board is. How intensive is opening week of the Mastermind? I've had plan to host intensive destination seminars and want to know if I should adjust the timing. It's not intensive. We are going to do our group VIP day. I'm planning on doing that on Tuesday, and you can pop in. I mean, it's great if you can join for the full day, but I. Again, it's not my expectation. Everything will be available via recording and replay, and you can catch up on it. So, you know, one of the reasons that I made this Mastermind an entire year is because I know y' all are busy and I wanted you to be able to. I wanted to build a program that really accommodated for the ups and downs of life. Sometimes I'm going to see you and you're going to Be really active. And other times you're going to be doing life stuff. Right. I've had people, oh gosh. We've had every circumstance. We've had family emergencies. We've had health crises. We've had hurricanes. We've had every possible circumstance happen to our clients. And we are here for you for the full year. We do not expect you to be, you know, with us every single week for a year. But we are here when you need us, essentially. Right. We're here. And like if you have to miss and you come back in, it's no problem. We just pick up right where we left off. So that's really important for me to say as well. I think that's all the questions. Cool. The, the right now and don't quote me. Okay. I try not to change things. But right now we're planning to do the, our big like group CEO day. VIP day on. So the programs is going to start on April 27th. It'll be the 28th, so that, that first Tuesday. But like I said, do not let that be the reason you don't join us for the whole year. Okay. We're actually going to start doing multiple VIP days a year. This is a new plan that I have for my clients. And so what was I saying? So there will be more than just one. That's what I wanted to say. We'll have multiple throughout the year. Yeah, yeah. I'm still putting together the, the plan. It'll be our first group VIP day, but it's going to help everyone jump start. It's going to help you make your key. It's going to help you basically get started and implement your 90 day plan. Um, so what's one of the first things I have my clients do is I have an entire curriculum on how to build your 90 day plan that's optimized with your money making activities. But I understand that sometimes, sometimes my clients have a hard time doing that on their own. So we're going to do it together and get it done and I'm going to review it. So it's going to be like you're really going to walk away from this VIP day crystal clear on what you should be doing for your first 90 days in the program. So that is, that is what I'm thinking so far. But there's also brand new curriculum coming, so I might teach some of that live as well. But it's really going to be designed to help you all get a fast start in the program because it is my goal for you to get your return on investment as quickly as possible. That's something that's really important to me. I help my clients get their return on investment typically in the first one to three months. Some people get their full return on investment before we even kick off. That's happened. I've had people make 50 grand before we even get started with just with the bonus material. Okay. It is really important to me to help you get your return on investment because then you just spend the rest of the year in profitable learning. Yeah, Julia, I see your question about adding one on one sessions. That's something that we could discuss if you want to put in a application. Yeah. No, it's not co working. No, not, not, not really co working. It's going to be instruction, but it's going to be a working, it's going to be a working day. It's going to be like we're getting stuff done. It's not just like open co working. There will be some assignments. Yeah. Cool. Interesting. Okay, so a few of you, I am seeing some interest for one on one. Absolutely. Apply. Let's talk about it. I always tell people, I'll work with you one on one. First of all, it's a higher investment, as you can imagine. But also my like sold out group programs is. I believe it's better. I believe it's better. Better than one on one. It has all of the things that you're looking for in one on one coaching. It has individualized attention. You will not be lost in this group. I know my clients, businesses very intimately. I know what's going on with them. I know their offers, I know their problems, I know their quirks. So it is truly very individualized and it is an environment where you will be known by me, but you also get the benefit of a killer price point. And also all of the like watching other people get coached and hearing their breakthroughs. I don't know if all of you have the experience of hearing other people getting coached, but that, that alone has changed my life because sometimes you can't. Like when you're in the hot seat, you're like sweating and you kind of black out. But when you listen to other people getting coached and you're like, oh my gosh, that applies to me. And that applies to me. You can actually have 10 times the light bulb moments on one call versus one on one coaching tends to be a pretty isolated experience. And so I actually my experience of having run this mastermind for years now is it is better than one on one coaching. So when I Talk to people. I'm always like, yeah, I mean, we could. We could sign you on to one on one coaching, but honestly, you'd be missing out genuinely. So that's. That's my experience. Either way, go ahead and send in an application. It's something we can. We can kind of figure out what. What your thoughts are and what you're looking for and whether this mastermind would be a fit for your unique needs. Yeah, yeah. No, you do not have to be making 150k. I'm curious where that came from. No, you do not have to be making 150k. We have people. We have a lot of different levels in the Mastermind. We have people who are. Yeah, yeah, yeah. No, no, no. Please apply. Apply, Absolutely. We have people who are in there, like, you know, making their first 25k. We have people. I have someone who hit 900k last year, and so we are able to. I think, if I may toot my own horn, I think I'm really great. One of my unique skills is holding space for people at different levels. And it's really cool because our more beginner people get to learn from advanced people, but the advanced people are absolutely learning from what's working for the beginners. Because here's the spoiler alert about being advanced. You never get to. You never get to just be like, I don't need to do these skills anymore. Beginner skills are skills that need to be sharpened all the time, like selling and, you know, getting new audience members. And all of the things that our beginners are learning are really important for our advanced people as well. So, yeah, you can absolutely apply and we can talk. No, no, Julia, please don't be sorry for the questions. That's what I'm here for. No, no. I'm shooting for my first 100k launch in May enrollment for a refresh program. It would open May 1. So from now through April 27, it would be access to calls and coaching as well. So. So there would not be. You would not be cut. You would be able to. You get. Okay, sorry. You get to listen. You get access to the private podcast. So you can hear me coaching others. You can hear how I coach. You can hear a million bazillion questions being answered. You can binge on the private podcast. Every question you likely have about launching is answered inside of my curriculum. Okay. If you got really stuck, Julia, in your specific case and you want to reach out and ask me a question, that is fine. I will help you. But I have had clients who literally did full launches in that bonus period, and like I said, made 50k, 10k, 25k, 50k or even more. So I think it's a great time to use the materials in the bonus period to execute your launch. And then, then when you come into the program, one of the things I do is I debrief launches with my clients. So I would like for you to send in your launch debrief. And one of the first things I can do is give you robust feedback on how it went so we can help you with your next launch. Yeah, let me know if that helps, Julia. Okay. Keep the questions coming. I love them. And y', all, my advice is if you're thinking about it, if you're curious, like, just apply. Just honestly apply. If it's not a good fit. I said this yesterday. I will be the first to tell you. I have no interest in working with somebody who's not going to be a good fit for an entire year. That is. Would be an excruciating experience, not just for you, but for me as well. So if you're thinking about it, just put in your application so I can take a look and we can at least have a conversation. And at the end of the day, if it's not right for you, that's great, no problem. But then at least, you know, then at least you can make a informed decision. Okay. One of the ques. So go ahead and raise your hand if you want to do some content audits. I see some hands raised. I am going to answer one question about the content that came in. In the chat. So someone said, coaches going too deep in a podcast, what is too deep? So the way that I describe this is when you try to go too deep in. In a podcast episode and you try to act like your people listening to you are your clients, it's gonna kind of go over their head, right? Because they have not made a buying decision with you. Once somebody puts their money down and they're like, I'm in. I'm rocking with you. I'm your client. Our brain chemistry, like, shifts, right? Because before you become somebody's client, all you're thinking about is, like, the exchange of the money, right? You're like, do I want to pay this person? Is it worth it? Could I pay that? Like, that's. You're like, listen. Whether you realize it or not, you're listening through that lens. And so if someone is in the buying relationship with you and they listen to you going really, really deep on your podcast, they're going to Be like, whoa. And believe it or not, I call it fire hosing. Fire hosing people. A lot of people think if I just give them all the value for free, it's going to make them like me. It actually works in reverse because people are like. Like, she's too overwhelming. I can't. Right. They're like, whoa. I don't even. The. The point of your. Your content is that should give people a quick win, and it should build belief. Belief that they can have a different result. If you're doing more than that, it's going to overwhelm them, and it's going to actually make them listen to you less because they don't like how it makes them feel. Good question. Okay, let's do some audits, shall we? Okay, let me go to Angela. I'm gonna do Angela, Jacqueline, and Dr. Ebony. So, Angela, let me make you a panelist. I learned my lessons yesterday.
- [58:46]
B
Hi.
- [58:47]
A
Hey. Great to see you.
- [58:50]
C
I'm excited to be here.
- [58:52]
A
Yes. Okay. So are we gonna do some auditing for you?
- [58:55]
D
Yes.
- [58:55]
C
I have a Facebook group. I didn't know if that works. Is appropriate.
- [58:59]
A
It should. So. Okay, let's see. Facebook. We can definitely look at it, and we will. Let me just give a quick disclaimer for everyone listening. I would put a Facebook group and any community that you're building as almost like an intermediary step. It's not quite short form, short form content. It's not quite long form content, but it's like if somebody has joined your Facebook group, they have taken a key step. Right. They're not like a person off the street. I always say anybody in your Facebook group is. I would say that they are a lead at that point. Right. They have kind of raised their hand to be in community with you, so we just have to treat them that way. It's almost like, I guess in some ways we could treat them like a podcast listener. It's almost equivalent in terms of their level of engagement, where it's like they've said, okay, I like this person. I want to get to know them better. I want to listen to them a little bit more. But, yes, we can definitely take a look. So let me. Is it a public group or is it private?
- [60:08]
D
It's.
- [60:09]
C
It's private, but I can add you immediately.
- [60:11]
A
Okay, so why don't you put the link in the chat for me and then I should be able to request. Or you know what?
- [60:26]
B
Why don't.
- [60:27]
A
Maybe I'll just let you. Do you want to share your screen and show me? Yes.
- [60:32]
C
Let's let me on my tabs up top. Let me get something new so it's not as. Okay.
- [60:44]
A
Are you able to request to share? Is that an option?
- [60:46]
C
Let's see Share share settings. It doesn't look like I can request. I'm sorry.
- [60:54]
A
No, that's okay.
- [60:55]
C
It should be easy to find my group, I'm assuming but I can try and get the link for you really quick.
- [61:00]
A
Okay, let me go on Facebook. Okay. What do I type in?
- [61:05]
C
Dignified wives.
- [61:08]
A
Dignified wife.
- [61:10]
C
Wives.
- [61:11]
A
Wives. Cool.
- [61:12]
C
Yes.
- [61:16]
A
Let me see if I can I see it. Yeah. 141 members join groups. Yeah. Okay. So actually let me go ahead and start share sharing my screen right now because this is good. Okay. So right away when I try to join the group I get this pop up. So I want to talk about this. Your membership is pending approval. Type your email if you want. Five mistakes wives make trying to get their man's attention and affection. What's the biggest challenge you're facing in your marriage today? What are three things you would like to see change in the next year? Okay, so in with Facebook groups. I am a big fan. This isn't a great opportunity for those of you that have a Facebook group. You have this opportunity for people that are joining your group to give you some relevant information on their way in. This can be very, very useful for how we shape offers and how we basically just how we connect with the people in our group. Now my feedback here would be I would, I would, I would say you have one, you have to pick one. And I would answer this question by asking myself what is my number? What is the most important, most useful information that I could get from somebody on the way in? Right. Is it most important that we get them onto your email list? Is that your primary goal? If yes, you could keep this one. Or are you really finding it helpful to hear what their challenges are or are you really like is this been really helpful for you as a sales engine? I would be thinking about it specifically through the lens of what is helping you create more money making activities and what is helping you get into more client creation activities.
- [63:08]
C
Okay, that's helpful.
- [63:09]
A
Yeah. And the reason for that, just so everybody knows, is I like new people to. You are finicky and funny and they don't owe us anything. Right. So like if I'm busy and I don't know you yet and I don't have a lot of trust, I'm like whoa, this is too much.
- [63:25]
C
Right.
- [63:26]
A
And it's okay. But like I'll just, you know what people do is they're like, ah, I'll do this later. And then they just never come back. Yeah, yeah.
- [63:33]
C
Or they just don't answer anything. And I let them in anyways.
- [63:35]
A
Right? Yeah, like you're. Yeah, exactly. Okay, so there. Now if you let me in. Okay. Do I wonder if I just need to refresh. Okay, cool. So. I think what would. What I'm noticing right away. This is really great off the kind of like what I was talking about with short form content. This is a great example of if somebody joins your group in the first few seconds, it should be real. I should not have to ask you right now to tell me what your group is. I should not have to have you explain to me, like, what this is for and who it's for and what the purpose of the group is. I would like that to be really obvious. Now you have this about space here. Women learning and growing together to become dignified wives. I don't really know what dignified wives means, so I would like you to expand on that so I can figure out, like, is that something that's interesting to me or not? Now, we could argue if somebody's joining your group, they might get it based on wherever they're coming from. But I still think people find their way, and they may not, like, they find they stumble upon your group. They may not really know what it is. I would really clarify what this group is and who it's for so that when somebody finds it, they're like, oh, my gosh, like, this is like what I've been waiting for, right?
- [65:07]
C
Yes.
- [65:07]
A
Yep. Another thing that we can do in a Facebook group that I love to do is you can actually. So, you know, we were talking about calls to action. You can optimize this banner. So whenever I go on anybody's pages or anybody's profiles or platforms, I think of it as real estate. I look at where is the most expensive real estate on the page. And in a Facebook group, it's this banner right here. So what you can do is you could think of this banner as a place where you can advertise. Right? So if you. How do you. What's your. What's your offer? How do you work with clients?
- [65:43]
C
I have a relationship assessment call. So that's like the next step.
- [65:47]
A
Great. Okay. So we could switch out this banner to basically, like, you would design this in Canva, where you make it look like there's a button that would say, like, book a call. And then when somebody clicks on it, all the Information would be, like, the link could be here in the description for the banner. So when you upload it, you know how you get to, like, put in a description of an image? You would put, like, just off the top of my head, I would say, like, you know, I'm like, I have space available for relationship assessment calls. This is a totally free call that's designed to help you. Bloody blah, blah. Here's where to go to book yours. Like, I have, you know, three spaces available right now or something like that. That right off the bat, I can take action when I come to your page.
- [66:38]
C
Amazing.
- [66:38]
A
Yes. Yep. Yeah. So. So for everybody else, I know this is a specific audit that I'm doing for Angela, but I want you to take this concept of real estate. Okay. Whether we're looking at an Instagram bio, a sales page, a Facebook group, you. If you want to start thinking like a marketer, which might make you kind of want to throw up in your mouth a little bit. But we all need to be thinking like marketers, right. In order to attract clients, you want to be thinking, where is the eyeball going? And if somebody has two seconds to decide if they want to do something or where, can I put a call to action that makes them go, oh, yeah, I do want to look at that. Right? So that's what I would suggest for you.
- [67:16]
C
Perfect. Thank you so much.
- [67:18]
A
You're so welcome. Thanks for raising your hand. Okay, cool. Let's go. Jacqueline, let me make you a. Sorry, y'.
- [67:32]
D
All.
- [67:32]
A
Thank you for bearing with me. Okay. Make you a panelist.
- [67:46]
B
Hi.
- [67:47]
A
Hi.
- [67:48]
B
Hey, what's up? I'm so excited.
- [67:51]
A
I'm so excited to see you.
- [67:53]
B
I told my team today that I was going to be meeting with you, and I am locked and loaded, let me tell you.
- [67:58]
A
We love to hear it. So good.
- [68:00]
B
I'm locked and loaded. Okay. So in the spirit of respecting time, I really, truly do not fucking know where to start. Hey, I appreciate the honesty, but in conversing with the team, basically, I've been in business for 10 years now, and I'm to a point where everything has kind of gotten really quiet.
- [68:22]
A
I hear that a lot, just so you know.
- [68:23]
B
Yeah, I'm sure you do. And so I. Yeah. When I ask them, where do I direct you? Because I. I literally have everything. I have everything. And maybe I just ask you where you want to go. Like, I have my podcast. It's the Sovereign Soul. I have been focusing primarily on Facebook. It's where I started. I am the queen of Facebook lives.
- [68:44]
A
Okay.
- [68:45]
B
And so Like, Facebook's probably my main jam. Instagram doesn't like me no matter how many times I do a cta. DM me this, DM me that. We've got many chat like, blah, blah, blah. Facebook would probably be my go to. And the team was like, just send her to your personal page. Because Facebook business page has like, everything just sucks right now. And if you were to ask me what my main issue is, which you haven't, but I'm going to answer anyways, it would be that it's like I don't. And there's no visibility. There's like no visibility. Or I would tell you I need a brand new audience. Nobody wants to buy anymore, like chewed up, spit out type thing. But in what you've just covered, it's probably gonna be the call to action. But anyways, I won't do your job for you.
- [69:34]
A
Yeah, well, it's great. It's good to have theories. Like that's something that I do with my clients where I'm often like, what are. What is your first. Like, that's one of the things we do in the mastermind that I'm really passionate about is like, I wanna teach people how to think.
- [69:49]
B
Yeah.
- [69:49]
A
I don't want them to always feel like it's just me with all the answers. Like I'm trying to build better CEOs. So it's good that it's good that you're trying to diagnose yourself. That's great. That's critical thinking right off the bat. This is just like my spidey sense tingling at me. You can tell me if you feel like this is in the right ballpark. Part of the issue. Jacqueline might be. I'm getting a little bit of like scattered across platforms.
- [70:12]
B
100%.
- [70:13]
A
Yeah. So that that can happen where it's like, I'm kind of here, there, and the fact that it's even. It seems like it's even triggering for you. Like, I don't know where people. Where people are. You know? And so we're kind of probably doing a little bit across different platforms. I would say if you were my client, I would say let's go all in on one. Not that you have to abandon or ghost other ones, but really start to think. Kind of like yesterday when I was coaching Christy and I made that little quick funnel on the board. It's like, I loved that. Yeah. It's like if we were to pick one main platform and get that going, then once we master that, we can move on to a different and so
- [70:53]
B
that's what we've done, I feel. And so it's been Facebook, my Facebook, personal Facebook page, which is Jacqueline Jones Hopper.
- [71:03]
A
Okay. You think it'll come up if I just search you?
- [71:06]
B
Yes. Okay. Admittedly, my birthday was the 15th, so the first few things, you'll see, it's like a boatload of stuff like that, but once you surf a little bit more, you'll see.
- [71:21]
A
Okay. Yeah, let me. Let me share.
- [71:23]
B
Thank you.
- [71:26]
A
Okay, so this is the right page? Yeah.
- [71:28]
B
Yes, that's me.
- [71:29]
A
Okay, cool. All right. Right off the bat, I. So similar feedback to what I gave just to Angela just now. I think we could optimize the real. The real estate, I guess. This isn't clickable, though, is it? Yeah, it is. Okay. It just wasn't coming up for me. I like what you have here because I'm getting authority. Like, I'm getting polish, and it's like, oh, okay, cool. Like, clearly. Clearly you've been featured in a bunch of places. Like, that's very much authority building right off the bat. But we could think about how to optimize this for, like, again, there's nothing in the description. Like, we could think about where do we want to. Where do we want people to begin their journey with you. Right. So that would be something that we could think about.
- [72:10]
B
Okay.
- [72:12]
A
Yeah. Birthday. Gotcha. Just go down a little bit. Happy birthday, by the way.
- [72:20]
B
Thank you so much.
- [72:21]
A
Yeah. Okay. Okay. So kind of trying to start some conversation with post Birthday extravaganza. Okay. When you do something like this, any what. What happens? Anything.
- [72:44]
B
No, and I think I know why.
- [72:48]
A
Okay.
- [72:50]
B
I think the links in the post is what slows the engagement down, especially when we do them multiple times.
- [72:59]
A
Yeah. I think it can't. Like, I don't mind on a Facebook page like this. I don't mind a post like. Like, experimenting with this. This was definitely a more as direct as we can be of like. Like, go buy the thing. I don't hate that every like, but I think rotating it with some of the content types that I talked about today, where it's like, what if we treated the birthday extravaganza as something that we offer once somebody bites on it, once conversation has started. Right. It's like, if we could think about back to what I was teaching earlier about, like, the short form content, that kind of being the arrow that points to something else. If we wanted to get conversation started or we wanted to not even conversation, but, like, how do we get people to raise their hand or want to take a next Step or want you know like what. Here's a question. When I was talking about like on Instagram the like comment recipe and we'll send it to your inbox. What could be the version of that that could make sense on this page?
- [74:02]
D
Right.
- [74:02]
B
And I'm so taking some of what you posted and reverbing it because I am the drop a dm. Drop DM if you want me to. Does this resonate for you? Is my main thing you know comment below if this resonates. Blah blah. So I definitely do have a weaker off of what you shared CPA where I could, I could really firm that up. This was a post that came up after many, many. We've been promoting this for a While. The podcast got 5000 downloads which was super exciting. Know Thyself was a three day part series. The idea for that was to go and upsell to private mentorship for what we love to help people with which is psychic abilities, intuitive abilities, healing abilities. So I did a three part series.
- [74:57]
A
So you know what it is, Jaclyn? I'm just getting a lot of different directions.
- [75:01]
B
Yeah.
- [75:01]
A
I think that it's just giving some whiplash. Okay. So the good news, the good news for, for you right now is I think this is going to be a matter of just dramatically simplifying. I think you're making it harder than it needs to be.
- [75:15]
B
I'm sure I am. I'm most certainly sure I am because again I am someone. I mean this amazing, incredible opportunity to do business has made me over seven figures over the course of it's time. And so like the, the shift in everything has literally I have whiplash. So it's like coming out things like this,
- [75:37]
A
this is really, really good. I'm so glad we're talking about this because I don't always say this in these trainings and in my sales relationship with people because I don't know how well it sells. But I'm just going to be honest. When we are like when I'm helping my clients build up up their offer, sell out their offer, it is often kind of boring. It should be boring. Okay. It should be like. And not boring. Like it sucks. Not boring. Like not boring to the client, not boring to them, but maybe boring to you. Right. Where it's like it should be kind of repetitive. It should be like wow, okay, CTA to book a call with me again. Yes. Right. Where it's like you want to keep your brain on one thing until that thing is where we want it to be and then we can move on to something else. Okay, yeah, yeah, yeah. So it's like, if you. I think that this comes down to a matter of like, what is your number one like thing that you want to influence right now? What's your number one offer that you want to move the needle on? Let me ask you that as a question.
- [76:44]
B
There are a lot, to be completely honest. You know, I have retreats that I offer in person. Retreats that I want to start promoting because of obviously travel reasons.
- [76:55]
A
Yeah.
- [76:56]
B
We've got the podcast, which, you know, is the lead gen. I've got other lead gens as well that the team is building out in the content, calendars and things like that for that stuff. And. And we're in between offers right now. My best money maker is the one on ones is. Okay, one on ones. That's what builds revenue really quickly. But I also have a soul portal, which is a telegram group that I just for the life of me can't figure out. It's a minimal investment and you get a massive amount of me and guidance and stuff like that. And it just, it won't go, it won't move. And so my focus is residual income to pay what I need and then, you know what I mean? So I feel like I obviously, I know I'm the problem being like I've got all of this asset, I've got all of this and the vision of where I'm supposed to be while I'm trying to just make this fit, like, it's just like, you know what I mean?
- [77:56]
A
Yeah. The great news is, I think it's just like I said, I think it's just a total simplification and taking things one step at a time in your situation. I think you should kind of really focus on one on one and getting that booked out to where you want it to be. That's going to take that pressure off from the income side and then we can start to play with other offers. But it's like if you were to ask yourself, if you were to put on the blinders and be like, okay, everything I'm doing on this page is going to be pointing people to having conversation with me so we can close out one on one, I think it would dramatically shift how you're showing up in this.
- [78:30]
B
Brilliant, brilliant, then that's exactly what we'll focus on for sure. Thank you very, very much for this.
- [78:35]
A
Yeah, absolutely. I hope I will see an application from you too. I would love to talk more.
- [78:39]
B
I. There are other questions, like behind the scenes stuff, like well, maybe not. Maybe there are other women that are watching. Like, what happens when we have a team already? You know, like, because it can get. I. I have had experiences in the past where it gets a little messy when you bring somebody in to console and you've got the team and the team's already been kind of in the flow of what they've been doing. But you're over here going like, I'm the head of the ship and we're going to do it this way.
- [79:02]
A
Like, yeah.
- [79:03]
B
What has been your experience when it comes to working with, you know, entrepreneurs that already have a team in place?
- [79:09]
A
Yes, I have quite a few clients who already have a team. It's a great question. It's funny. My client Kinsey was on the call. They're not here anymore. But what Kinsey always tells me, there's like this joke on Kinsey's team where everyone's like, what would Steph say? Like, I'm like a phantom part of their team, of their team. Right. So I think that. And then I have other clients I'm thinking of as well. You know, I think it's super, super important for the CEO, who is the head of the team, to have their own kind of like, trusted place that they can go, that they just get to be messy, vulnerable sometimes put down their armor. You know, a team's always looking to us. What do you want to do next? You're. What are we doing, boss? Like, steer the ship. It's so helpful to go into a space where you get to have somebody else help you make those decisions on a. On that, like to meet you at that level of leadership. Right. Almost like a. Like a co CEO. Okay, sure. And so everything that we discuss and everything that you are going to implement, we will help you put together how that looks in your business. I think, for example, like, when we do your 90 day plan, that's something that you can take and show your team and be like, hey, guys, here's where we're going. And here's why I think I haven't, to be honest with you. I'm being 100 honest. I have not had a. I have not had a single client have an issue ever with implementing with their team.
- [80:31]
B
I don't have an issue with implementation, but my daughter. My daughter is my obm.
- [80:36]
A
Okay.
- [80:37]
B
And we are so tightly connected that it's like, it. That's not an issue for me, but it's like, with her being as. As close, you know, my vision is empire building, you know, and she does her Own marketing and she does her own firm and things of that nature. But I think when we, I know that when we are so close to someone, it's super difficult to kind of see where there's the, the shifts and shades. So she would totally be open to like, okay, great. You know, this is what I do. And she's even said there's things I'm doing with my other clients. This is working like, I don't know what's on going to say. And I'm just like back, you know, so we run into that, I think more than anything else, like, she would totally be up for it. So this basically would be. Obviously it would be my, my investment and me showing up and then you knowing that there's a team in place that would also kind of be. Be behind the scenes. My.
- [81:31]
A
Oh, yeah.
- [81:32]
B
Okay, cool.
- [81:33]
A
Yeah, not an issue at all. Yeah. I have people who are super scaled that have OBMs, co coaches on their team. Absolutely. And we actually often, pretty frequently hold like some special sessions with my operations assistant, who's essentially my obm. And we talk about, like team topics. Right. We talk about delegating better, we talk about tech, we talk about how to make things flow better across your team. And that's been really popular with my clients too.
- [81:59]
B
I love that. Because I think for me, I don't. I never, ever, ever have a heart to cross her boundaries. But because my daughter, I literally can call her right now and talk to her about random mom, mom, daughter stuff, but then we go right into business. And I think that's one of the things, you know, this is so separate and totally different, but, like, being able to, like, balance that I think is going to be huge. So I think that will help bring some of that in. So. No, I definitely wanted to. And I think it was you and I in the emails or your team and I in the emails this morning. I don't want to. I don't want to cross any lines. I would love to do the sales thing, but like, ah, you know.
- [82:35]
A
Yeah.
- [82:36]
B
So I will definitely put an application in to just kind of go over some things further. But I really appreciate you looking over.
- [82:41]
A
Yeah, I can't wait. Be awesome. Thank you for raising your hand.
- [82:44]
B
Thank you.
- [82:45]
A
Okay, Dr. Ebony, let me put you. This throws me off every time. I'm gonna get. By the end of the week. I'm gonna be so good at this. I'll promote her to panelist. Hello. Hi. Hi. Great to see you.
- [83:08]
D
Great to see you too. And thank you so much.
- [83:11]
A
Yes.
- [83:12]
D
I missed the Day one, because I had a client, and I was like, okay, I'm not going to cancel my client and reschedule. So I just got to catch up on the. On the recap. So I'm still going to watch the recap this evening, but I'm so happy I made it today.
- [83:24]
A
Yes.
- [83:25]
D
This. I have taken so much notes, like, my typing things, writing stuff down as fast as I can, because this was getting the things you helped with the other ladies perfect. Because I'm just like, oh, that's interesting. I didn't really think about that. Yeah, so. So I. I'm a naturopathic doctor, so holistic medicine to help, like, we're seeing metabolic issues like diabetes, high blood pressure, which literally half of. Half of the world kind of. They have this. And it's kind of. A lot of people are in denial. And I'm just like, listen, if we work on doing it naturally, we can really reverse this and heal your body instead of like, taking a synthetic pill to, like, cover it up. Because there's a time and place for. For pharmaceuticals, but some things you can heal it internally, naturally, you know?
- [84:09]
A
Yeah.
- [84:09]
D
So, yeah, so what I. Why I raised my hand is because. So I have. I have a couple programs, and I have one on ones. And so what I recently have done, actually in January, I had told myself, because I love. Have you ever heard of school? The S K O L? That platform? So I. I love school. Like, I was using it for myself personally, until one day I said, wait a second, let me create one for my. My community. Because I have a community I nurtured through email and through my newsletter. But I said, well, let me go ahead and create this. So January, I opened my thing and I told myself, I said, If I get 25 people, then I'll start charging. Because I. Because I was honestly, like, I'll just be happy if I have five, you know, because it's really, really, really tough sometimes. And so I end up getting 25 people after, like, I think it was like, at the end of February, and I was like, oh, wait, this is so soon. Like, okay, so now let me go ahead and start charging. So I have, like, a paid program. So what I have is on my. On my Instagram, when you out the information, it has, like, a link to my school. So I tell people to go there, and I have them to click there, and then it takes it to a landing page. And so I had created this landing page, and I was wondering if that landing page is really optimizing because, like, I I don't know. I really don't know. Because a lot of the people who I get to, who convert and join my school is because I've done, like, a lot of warm contact with them. I haven't had any. I think I've had, like, two cold contacts who came in. And I'm so surprised. I was surprised. I was like, who is this? Okay, nice to meet you. So that's my question. Is, like, that landing page is that. I have my notes right here. Sorry.
- [85:55]
A
Yeah.
- [85:56]
D
Is that landing page good? Do you feel. And then when they click on it, where it takes it to the about page. I was wondering if that about page on the school was really good to, like, really help people.
- [86:08]
A
What is your Instagram handle?
- [86:10]
D
It's Dr. Ebony Wingo.
- [86:14]
A
Okay.
- [86:15]
D
Yes.
- [86:15]
A
I'm going to pull that up and share my screen and we will take a look. Okay, so here you are.
- [86:25]
D
Okay. And then when you click on it, I think it should say, like, join our school. Is that the first one, I think, right?
- [86:31]
A
Yes. Yes. Okay, so let me look at this really quick. Cool. Okay. Right off the bat, I would love. I know it's hard in our bio because we only have so many characters and those characters go so fast, but I would love if you could. If. If getting people to your school is, like, the main thing that, like, we talked about, you know, content being an arrow. If that's, like, the very next step that you want people to take, I would love for that to be in your bio. Okay, so let me give you an example. Like, if we go to my Instagram when, like, for example, when my summit is happening, notice how it's right there in my bio, right? So, like, so people just won't miss it. Because, like I said, remember earlier when I was saying, like, we have to be so incredibly obvious in our bios because people are looking for, like, two seconds, I would love for you to have some kind of CTA in the bio that's like free community for some people who want to heal. We can make it shorter, right? Like, free community for something. For someone you fill in the blank. But something like that, that gets them to be like, oh, let me. Let me come over here. Right? And then. Same thing with the way you're writing this link. Join our school community. I don't know why, like, if I don't know what school is, then I'm definitely confused. And I think this could be better written to be like. Like, how could we. How could we make this CTA be like. Like, get free? Like, Your free jumpstart or free natural something. Right. That really gives me a more specific sense of why I should click on this and check out the community.
- [88:24]
D
Perfect. Okay, I like that. I like that. That's good. Because what I do have, I do have a lead magnet, which is like a quiz, but that's on my website. But I can put that there to. Because once you take the quiz, at the end of it, when you get your results, it takes you to the thing. And I just realized now. So I need to fix that because it took you straight to the about page. It was supposed to take. You thought I fixed that. Apparently I didn't do that.
- [88:46]
A
Yeah.
- [88:46]
D
But yeah. So that takes you to the about page of the. Of the school. If you want to. I could sing that thing. But. But since we're here, how is the about page? Is that kind of like, info enough to let people know, like, oh, wow, this is actually interesting and great value that they can get?
- [89:04]
A
Yeah. Okay, so this is great. I'm glad that I'm reading this because here it is. Now this is the. I just want everyone in class right now. If you've been paying attention, I want you to see what's happening here. I have gone, if you think about it, I have gone like three. Oops, that's me. I've gone like three steps in. So I. Let's say that I saw your post and I clicked your page and then I clicked here and then I clicked the link. Think this is the first time I'm seeing anything about metabolism and energy. This, to me, is like the hook. Okay. Because for a lot of people, they don't know what naturopathic. What that means. Right? They don't know. I mean, you have like, heal your gut, reverse insulin resistance and diabetes. I think that's actually. That's specific. I like that. But a lot of people, I think this is great. This community is for anyone whose metabolism and energy feel off, off. So I would love if. Notice how far I have to scroll before I read this. I would love for this to be maybe like up here or like some really obvious place where it's like, oh, my gosh, like, that's me. That's how I'm feeling. Like, you know, my metabolisms feel slow, my energy is low. And then down here in the about page, I love that you are going deeper into what those experiences are, but I would love if these kind of symptoms could be much earlier in my journey to discovering more about what you're doing.
- [90:27]
D
Okay. I like that. Yes. And I Can actually make that into one of the pictures. I could create Canva and make it to the pictures. Yes.
- [90:35]
A
Yeah, yeah, exactly. Because that just gives, like, notice how I kind of had to go digging for it. You really want to make that feel like, oh, my gosh. Yes. I want to learn more. That is something I'm dealing with.
- [90:45]
D
Love that. Okay. I love that.
- [90:47]
A
Thank you.
- [90:47]
D
That was good.
- [90:48]
A
Yeah. Oh, yeah.
- [90:49]
D
Thank you.
- [90:50]
A
Yeah, yeah, absolutely. Thank you. Thank you for raising your hand.
- [90:53]
D
Thank you so much. I do appreciate that. And then last thing I wanted to say.
- [90:56]
A
Yeah.
- [90:57]
D
So my. So having. So even though you said when you clicked on that, it went straight to this school page. Should that first link lead to my lead page, which is like the metabolic quiz. And then after they take the quiz, that's when they have the option to click on that and then it leads them to the school page. Is that a good.
- [91:20]
A
Is this flowchart? Is this is the school offer? Is that your main offer that you want to sell?
- [91:29]
D
Well, no, my main offer is my. Is my metabolic reset program. And that's. That's like a six month program. But I kind of after. So I've been doing this for maybe like two years. And it's so funny because, like, I'll get. It's like I'll get a wave of people who are like, yes, I want to work for six months with you and we'll get great results. And then we have people coming in, they're like, oh, six months. That's a lot. I really just want to have one on one. So then that's what I created. I added the single visits to have that. Then I have people that come. They're like, oh, that's just too much. So then I feel like I'm like placating to everybody. And then I said, let me go ahead and just create a community where it's like a low, a low barrier. So 27amonth, you come in and you're getting all this value where you're having Sunday resets, you're having virtual, virtual zoom meetups where we're doing yoga in park or we're doing some side. Some sort of like deep breathing and you're getting all this information to help you check off different milestones and different action points. So that's. That's where I am. So I just kind of want that to open up, to build a community of nurturing that and offering more people. So that's kind of like, I want that to kind of grow. And then as you're in the Group. If you realize, if you start realizing, wow, this is amazing. Let me go ahead and book a one on one. And now today we were talking about the podcast that is on my list. So now I'm about to move that up to the top because I think having a podcast would be a great way to also usher in people in.
- [92:58]
A
Yeah, yeah, yeah. To, to answer your question about, like, where, you know, should it be like the, the quiz that it takes them to. Should it be the community? I think the way that we, we could make a case for any of them, honestly. But I think the way to answer the question is like, like, what is. There's like a few questions. One is, what is the next step that you most want them to take? Like, what is the main next step that is going to be most likely to. Like that they're actually going to want to take that step. Right. So it's like, for example, if you have a quiz but you don't really feel like people when they come to the page, like it's not working or they're not, they're not converting, then that might not be the best place to send them. At least until we, like, I think we would need like, if, if I, if were an S O G P, I would dive into your messaging and be like, okay, like, what's. How do we, like, if this quiz isn't converting, how do we make sure it's converting? So whatever you're doing right now that is getting you the best results as far as, like, helping, out of all the things you've tried, what is working the best to help people walk their way towards being your client? I would make that the next step in your Instagram because that's clearly the thing that's been like, the most proven for you.
- [94:15]
D
Okay, I like that.
- [94:16]
A
Yeah, that's cool.
- [94:17]
D
That's smart. That's smart.
- [94:18]
A
Yeah.
- [94:19]
D
I do appreciate that.
- [94:20]
A
Yeah, thank you.
- [94:21]
D
I really do appreciate that. And I wrote down those, those tips that you said about changing things around and I am going to fix that up and everything.
- [94:29]
A
Awesome. Very good. Love it. Thank you. Thanks for raising your hand.
- [94:33]
D
Thanks.
- [94:34]
A
Very, very good. Okay, cool. All right, you guys, I think that will do it. It. Thank you all so much. Day two is in the books. So much fun today. I loved talking about predictable content with you all. I'm very, very excited about tomorrow. Tomorrow's gonna be amazing as well. We are talking about predictable launches and I gotta say, this is my wheelhouse. So tomorrow's gonna be fantastic. Get in your application for sold out group programs. I'm super excited. A few of you have said in the chat that you're applying. I'm really, really excited to talk to you again, even if you're not sure, but you're just curious and you want to explore it with me. Put in your application. Let's see what we can do. We can sit down together privately and I can help you determine if this could be a great next step for you. But definitely don't wait. Put in your application. We do have a limited amount of space and you got to get that bonus before Sunday because seriously, that's insane. All right, my friends, thank you so much for being here today. Have a wonderful rest of your day. Please reach out if you have any questions or there's anything we can do to make this summit week a better experience for you. Otherwise, I will talk to you soon. See you tomorrow. Have, oh, one last thing. If you have friends or people that you're like, this has been great, you can still invite them to the summit. Okay. If you, if you can think of somebody who you really want to benefit from this, they can catch up on all the replays. They just need to go to stephcrowder.com summit. It is still just featured right on Steph Crowder.com send them, tell them to get in there. They can start binging, they can start catching up. They can just come tomorrow without watching day one and two. I would love to see more of your friends, so thanks in advance. I will talk to you all soon and have a great day. Bye.