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Hello my friends. Welcome to today's podcast episode. I have a special treat for you. I'm really excited about this. If you didn't know, I have been hosting all week long the Sold out Sales System Summit, my five day free summit and it has been going amazing. It has been so much fun and I think the attendees have been getting so much out of it. And I wasn't planning to put the replays on the podcast just because I wasn't really sure if it made sense. But I have since decided. Surprise. We are putting all of the episodes onto the podcast. But here's the deal. They are only going to be here available in the feed through this weekend. So after this Sunday, March 22, all of these replays are coming down from the podcast. So if you want to listen, prioritize listening, take me out on some walks, take me out in the car, but make sure you get your listening done because after Sunday these are coming down. And of course enrollment for sold out group programs is open right now. You're going hear about that in today's replay. You can go to Steph Crowder.com apply and get yourself all applied so that we can talk so that you can secure this amazing bonus that I'm going to be telling you all about and I cannot wait to connect with you soon. Let's go to the show. Welcome to the Courage and Clarity podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs gross marketing tactics or get rich quick schemes. Just sustainable big business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Welcome to day five. It is the grand finale of the Sold Out Sales System Summit. We are talking about predictable sales systems. This is my jam, this is my wheelhouse. This is what we do in my mastermind. So I'm very excited to kind of put a bow on everything that we've been talking about this week and help you get really thinking about what what your next steps need to be in order to have a predictable sales system that you can rely on to bring you those consistent results. In your business. So we're not on the roller coaster and not feeling random as you progress through your year. Okay, I'm going to skip my intro. I think most of you know who I am by now. If you don't, you can catch up on my other days. So like I said, welcome to day five. This is our final day where we're going to be putting everything together. I do want you to know and remember that enrollment for sold out group programs is open. And Sunday, Sunday, Sunday, Sunday is the last day that you will be eligible for my done for you launch build bonus. We're going to be talking more about that today. I think you'll have a better sense of like what's included with that after today. But you have to have your application in by the end of the weekend and you either have to be enrolled or at least have your sales call booked with me. I do have some space next week. If you still need to talk, that's totally fine. But. But you have to be on my calendar by the end of the weekend. I am not making any exceptions. Please don't miss it. Okay, so get your application in. If you've been waiting, you're like, oh, yeah, I'm going to get to that. Just go ahead and get your application in. So you can either go ahead and enroll right away or make sure you have that sales call with me books that we can talk about your situation. Okay, it's stephcrowder.com apply is the place for you to go. Or if you've been watching the replays, if you scroll down, it's on that page too. Cool. So for today, we are going to talk about the real reason that sales and launching have felt exhausting for you. Okay. And we're going to talk about how to make it easier. I know this is going to be great news. For those of you who feel exhausted by selling, intimidated by selling, tired of selling, we're going to cover all of that. We're also going to talk about the hidden reason that most business owners stay stuck at the same revenue level year after year. If you're not stuck stuck, it is normal to get to a place where you plateau and we're going to talk about why that happens. Okay. We're also going to go over the full system that makes hitting your sales goal feel inevitable and how to turn everything you've learned this week into a machine that can run every quarter in your business on repeat. Okay. Now I do just want to say that I'm going to be talking a lot and going deeper into my system specifically for when you're launching. But I want you to know for those of you who have a different kind of offer, you're going to be doing one on one or maybe a combination of group and one on one. This absolutely many if not all of the principles really apply to those offers as well. And make sure you stick around because I'm going to be weaving in some pieces of how our clients have been using these strategies for one on one in their business as well. So don't get too intimidated if you're like, oh my God, this is a lot for launching. I want you to see it. If you're a newer person and you're more on the beginner side of things, I want you to see it as kind of like a North Star for you of maybe where you're heading in the future. Even if you're not there right now, it's really great for you to know, like, what's coming up, what you need to be working towards. Okay. And you can also be implementing pieces of it no matter where you are in your business. Okay. So if you've ever said, I feel like I'm always starting over when I go to sell, like I'm kind of making it up as I go along, something I hear a lot of. Or if you're somebody who uses launches and sells with launches of any kind, you might be thinking, I had a great launch once or I had a great launch in 2023 and I can't seem to repeat it or my results have changed. Okay. Hear that a lot. It's just because we need to update your strategy. That's literally all that's happening. Right. And possibly your mindset as well. I know what I need to do. I just can't seem to string it all together. And is also a big part of this. If you've said any of these things, you're in the right place. Okay. So let me know if any of these resonate with you. So. And you can also, like, as I was making today's training, I was also thinking about these pieces. I'm willing to bet that you've said some or all of these things as well, or you felt these things. Every new launch is built from scratch. Every new offer is built from scratch. Every new sale that you do is built from scratch. Different approach, different timeline, different energy. Right. You may have had a launch that worked once upon a time and you've been trying to recreate it ever since with no idea why it worked or what changed. Maybe you're someone who has tried launching and midway through you run out of things to say and go quiet or you get embarrassed or you feel like it's not working. And that is the moment when consistency matters most. But we kind of like peter out is something that I see. You might close up your cart or finish up a campaign or finish up a sales offer and you feel exhausted. You might just be like, I'm so glad that's over. Like, I'm just done with it. Right? With no clear picture of what you're going to do differently next time, we're not actually learning from it. Part of you is quietly relieved when a launch doesn't fill because you're not even sure how you would handle more. This might be something that you're thinking really sneakily deep down and maybe even sabotaging your own launch. Because growth is scary, right? And the revenue roller coaster continues. Some months are great, some months are terrifying. How many of you here identify with anything you see today? I'm willing to bet that there's something here that resonates, right? So here's what I want to kind of just recap and show you how this is going to tie together. We've covered a lot, we've done a lot this week, but it all connects. Okay? So day one, we talked about having a predictable plan and the solve and the solution for that was having a 90 day plan that's built around your money making activities so you always know what you should be working on. Okay? We also talked about predictable content. Now this is all about a content bridge that points people towards your offer and builds trust over time to create. So it's using your content to create reliable results. We talked about predictable launches and having a launch event that opens the window of possibility and moves people to a decision point. Yesterday we talked about predictable audience growth and the flywheel. I think you guys loved this one. The flywheel that turns your client results. Results into marketing and keeps your funnel full. Now here we are on day five talking about predictable sales system and you need the sales recipe that's going to tie this all together and make it rinse and repeat. Okay? Y' all see how that connects? That's what we're doing today. Here's the honest truth. I know that you already knew some version of all of this or most of this, right? You didn't need me to tell you that you need a plan. Okay? You probably didn't need me to tell you that your content should have calls to action. You probably already knew that A sold out offer takes more than one post and you knew that you should be growing your audience. Okay, but listen, knowing was never the problem. Information was never your issue. The problem is that none of it has been cohesive and connected, okay? And none of it has been on a schedule that actually works. It's one thing to have a plethora of information and knowing you're like, think about how many contexts in your life you know what you're supposed to do, but knowing doesn't get it done. Knowing doesn't create the results. If you've ever had any kind of fitness goal or any kind of like physique goal, this is the perfect example. You can know how you're supposed to eat and that you're supposed to get your steps and that you're supposed to do all the things. Does that mean that you do it? That those are two very different things? It really comes down to having it be continuous and fitting together in a kind of like an ecosystem that is actually realistic for you, fits your life and is individualized to you and your business. So information is not enough. Information is at an all time high. You can get information from chat GPT, you can get information from, you know, AI and the library and books and podcasts. Like, this is not an information problem. Right? It's an individualization problem and it's an implementation problem. Okay? The people who hit consistent revenue with sold out and scalable offers are not working harder than you. Okay? Can I just tell you that they're not working harder than you. They are running a system while everyone else is running on effort. So I want you to know that selling well and launching and some of you have said to me like, wow, everything you're doing this week, like, it looks like so much work, it looks really hard. And, and I keep saying not really. And the reason for that is because I am running a system. I am not running on effort. I want you to think about different fuel types. Like if you had a gas car versus an electric car, this is like fixing the fuel that is running your business. So let's talk about that. Here's what running on scattered effort looks like. And spoiler alert, it's really exhausting and it takes more of your energy. When every quarter is a new experience experiment. When every quarter starts with a blank page, you spend the same energy every time and get unpredictable results. When the sales come in, it feels like luck and when they don't, it feels like failure. That's exhausting. Okay? And when you never really know exactly what Worked. You can't repeat it. I want you to know this is what is exhausting you. This is what is feeling difficult in your sales. It's not the actual act of selling. It's not the actual act of launching. It's scattered effort. Let me know what you all think about that. Does that make sense? And go in the chat. Yes. Yeah. Cool. Okay. If you are exhausted by launching and selling, you're still running on effort. Okay. It's like you're, again, your fuel type. If you're running on effort, it feels exhausting. It doesn't compound it. Like, one sales window should be stacking on top of the next. Okay. And it also depends on how much you have left in the tank on any given week. And that's a problem because you could be having every. All of the carpet in your house ripped up. I was on the phone with my good friend Claire Pelz this morning, and she literally heard me going from floor to floor. There's contractors on every floor of my house. Right. There was a time when I was running on effort in my sales, and I would not have been able to pull this off. But because I'm running a system, it really doesn't matter. You can have chaos on the outside. You can be going through something, and we're gonna. I have some examples of people who've gone. Been going through serious things and are still able to launch. When you run a system, you can have chaos on the outside, but you're calm and steady within because you know what you're doing, and you're just going through the steps. You're just using your recipe. Right. A system will work whether you're having your best week or your hardest week. Okay. That's really what we're working towards. So I want to talk about this, too. This is kind of sneaky, and this won't be for all of you, but somebody I know really needs to hear this. A lot of business owners are subconsciously keeping themselves from growing. This might be you. And if it's you, you can tell me in the chat. I'm pretty sure I'm the only person who can see it, so you can tell me. I won't call you out. Okay. But it might not be that you don't want more. Like, you might actually be like, I really want more. Like, you're saying, I want more. I want more. But more like accepting more clients and growing your business might feel like more of everything, and that feels like more complexity and more pressure and more required of you. And you're like, no, thanks. That sounds like a lot, right? So the questions that your brain are quietly asking every launch or every time you go to sell might be, how will I handle all those people? This is like a form of fear of success, right? Like, what if it works? What if it works? What if I over promise in the sales process and burn out trying to deliver it? What if more clients just means more chaos? Okay? If these are unresolved for you, you will, without realizing it, quietly pump the brakes in your business, in your launch, in your selling, and every launch, every sales call, every interested lead, every time will not convert. When you're in this space of quietly being afraid to grow, you might be like, no, no, I really want to grow. But if you have any of this going on where you're like, yeah, but I don't know how I would handle it, you will cancel yourself out from allowing it in and rising to that new level. Okay? The answer, like, this is what I'm saying. If you feel like the answer is more hustle, you're going to turn it down every time. It's like, no, thanks. I don't want to have to work harder. I remember when I got to a point in my business where I realized I don't have any more effort to give. Literally, I'm at my capacity for effort. I remember saying to my coach, my effort, like, I can't give anymore. I'm going to have to figure out another way to grow my business that doesn't have to do with my effort. Because the answer is not more hustle. It's not more mindset work, and it's not more time. Everybody's favorite is more time. It's not more time, I promise you. It's a system and a game plan that makes scaling feel safe. You can feel safe scaling because you know exactly what happens next, because that's the definition of predictable. Okay. So a lot of times it's so easy to blame how much time we have or be like, oh, you know, I don't want to grow my business that big. That sounds like that's going to be too much. But that's really not what's required at all. So I just wanted to share a couple examples of this that have literally come in this week from my clients. A system makes sales feel easy, natural, and inevitable. And these are people that hated selling when we met. Okay, so this is one of my clients. She said, this guy found me through a search, and by the end of the call, we decided our meeting schedule, feedback, rhythm, his first assignments Method of payment for the deposit, and exactly what our goals are. So he still has to sign the contract, but I would be shocked if he didn't do so. I'm not even nervous about these sales calls now. In October, I had no idea how to conduct one, and now they feel easy. I teach my clients exactly how to run high converting sales calls. I could definitely get better at limiting the time I spend, but that seems like a small price to pay for a 6k client. We'll be starting in May. I'm booked out until then. I'm officially on a wait list. Thank you, Steph, for teaching me how to do this. Okay, and then another of my clients DM'd me this week and said, I cannot believe I'm saying this, but these days, selling feels like the easiest part. Okay, this is not a personality thing. Most of my clients identify as introverts. It is a system and a recipe that makes people. People feel like they know what they're doing and then they just have to work it and practice it. Okay, so here's the. The. The what I need you to think about. We have another little framework for how you are going to create this system for yourself. I call it Buzz Blitz. Okay, Buzz Blitz is my launching system, but it's also a framework that you can think about anytime you want to increase your sales. So Buzz Blitz is an architecture that makes everything repeatable. It's not even a strategy. It's definitely not. But it is a full end to end system with a beginning, a middle, and an end that you will run every time you do a launch. Okay, so there's three stages. Remember yesterday we had mine shine and sign. I have another little one for you. This is heat, host and close. Okay? For any of your sales campaigns, anytime you want to speed up your sales, and certainly when you want to launch. So stage one is the heat phase. You are heating people up. You are heating your audience. Okay? Most people just skip this when they go to sell. They go quiet for weeks and weeks and then they suddenly enroll that they're selling and their audience is like. It's like splashing cold water on your face. Right? And they had no idea that this was coming. So heating is the three to four weeks before you want your sales. What you're doing in that time, it involves content, conversations, and visibility all intentionally building toward that one moment. So, so by the time you open to. To make your. Sorry. By the time you make your invitation or you open up your cart, the room is already full and warm. Okay, so we have to be thinking about what are you doing in this heat phase. And so when I work with my clients, something that we do, for example, is I give you email templates and a full system for exactly what you should be saying. During the heat stage, we do full feedback reviews where we say, here's what your subject lines should be, here's what the content should be, here's how you can get people to a place where they are ready for. For stage two. Stage two is host. Okay. Host is where you have your launch event. We talked a bit about launch events on Wednesday with our predictable launches. So this is where you're having a webinar, a live training, a free challenge, something like that. And most people, a lot of people skip this or they turn it into a teaching session. We talked about this a lot on Wednesday. That leaves people maybe inspired, I would even say more often it's just informed but not buying. Okay, so a great launch event doesn't inform. It opens a window. It moves the right people, people from. I've been thinking about it, I don't know, maybe to I'm ready. And we talked on Wednesday about the Converts framework, right? This is where that Converts system really does its work. When you've been heating people and now it's time to host them, what kind of event are you going to do that's going to really open up that window of possibility? So, of course, this is what we do inside of our mastermind with our clients launch events with webinars. Not only do we teach you step by step exactly how to do it, but we also give very thorough feedback. I personally give slides side by side reviews to my clients to make sure that this isn't going to just be a fun training, that this isn't just going to be like, hey, thanks so much, that was super helpful. But that it's actually going to be high converting, right? And then stage three is close. So in the closed stage, where a lot of entrepreneurs make mistakes is they go quiet. Okay? They go quiet right when they should be showing up the hardest. They post once or they post a few times. It's quiet out there. It feels uncomfortable. And so our assumption, very human assumption, is that it's not working. Okay? The close is the open cart period. And you really have to see this as a skill. It can be uncomfortable, it can feel vulnerable. And it's really important to train yourself to endure that and also to learn how to recognize interest. This is something that most people miss. They will have little leads and little sparks of. Of interest. And unless somebody's beating down your door saying, hey, how do I buy from you? Many of you are not recognizing that you have interested people. People coming to your launch event is interest people. Dming and liking and opening your emails. All of that is interest. And most people just, like, cruise right past it. I always give this analogy where it's like, if for those of you who are married off, like me, there's been a long time, but back in the day, when you're single and you're, like, at a bar and somebody's flirting with you, and you go back to your friends, you think you're just talking to somebody. You go back to your friends, and your friends are like, that person was flirting with you. And you're like, huh? No, they weren't. Like, we were just talking. And they're like, no, they definitely liked you. And you were like, I didn't clock that at all. Many of you are doing that with your leads. It's like they're batting their eyelashes at you, and you're just missing it completely. You're missing the cues, okay? So you have to learn how to follow up with confidence without being sleazy, without being awkward, without being pushy, but doing it in a way that makes people feel truly invited. I cannot tell you how many clients I've worked with who working with me was not really on their. Like, they weren't really gonna do it on their own, but when I invited them and started the conversation, they're like, you know what? Yeah, like, I want to do this. I want to talk to you. Okay? You cannot assume that the people that you look up to, even people with really big businesses, they are doing this stuff. They just might not be talking about it. Okay? So you need to know exactly what to say and when. And the close is where the money is made, and it truly is where most launches fall apart. And it's such a bummer because so many people put in so much work into the heat pH, the host phase. Like, you host this webinar, you do all this work, you make your slides, and then I see a lot of people fumbling at the close. And this is kind of my specialty, is, like, weathering this and helping people really actually create the results. So for those of you that were on the call yesterday or watched the replay when my client Kinsey popped on and talked about how a week ago, Kinsey came onto my call and was like, I'm sitting at four people. My car is closing. We walked through exactly what to do to turn their launch Around. And as Kinsey shared Yesterday, they had 11 people. Okay, that came in the close phase. All right? That doesn't happen automatically. What most people will do is they'll be like, oh, I only got four shoe. Like, that sucks. Right? Versus what are all of the things. And believe me that I have unlimited ideas for you. Unlimited ideas of things you can do in the closed phase to change your results. And that was a perfect example of going from four. Like, Kinsey easily could have just quit at four, been like, that was it. Right? But knowing what to do to change those results from 4 to 11. Okay, that's a huge difference. Okay, let me see what y' all think. What do y' all think about this Kinsey setup? Kinsey's here. Just booked another one today, too. Exactly. Yeah. We talk about the exact strategies for how you do this. All right, y' all, let me know if you have questions as we go. I know Buzz Blitz can be a lot. It is the heart of what I teach. And so if you have questions about it, especially as I get into the next piece, get your pencils ready because I'm going to show you like week by week what this can look like. I totally expect you might have questions. Okay, so if you are launching, you want to make it impossible to miss, and Buzz Blitz helps you do that. So I have a little acronym for you that can help you remember what you need to do. It's warms. Get it? We're warming people up. We're war warming people up with our Buzz Blitz. Okay, so the first stage of a great launch is the wait list and warm up. So I teach my clients how to scoop up. All of us have low hanging fruit that is out there and ready and has been watching you and they just need to be invited. So at the beginning of a launch, many times, not all the time, but many of my clients choose to do a wait list, a VIP wait list. Sort of like, like whole mini situation where we're reaching out to people and starting to close sales before the public launch even begins. So when y' all are following me and reading my emails and looking at my success stories and you hear people saying, like, my client Melinda, who's like, I sold out my launch before the cart even opened. That is because of the wait list period. So I teach my clients in this stage here how to start making sales before you even publicly announce anything about your offer. This is an amazing feeling to go into a full launch being like, I'm 30% sold out. I'm 60% sold out. We're totally sold out. Okay. So not a lot of people will teach you how to do this, but it can really change your confidence. It can change. It can validate things for you. And it's just super exciting to lock people down who are ready to go. A lot of people miss this. Okay, so there's a lot of revenue opportunity right at the beginning of your launch, and you need a process for locking them down right in the beginning. Okay. The A of Worms is about announcing your event. So when you have a launch event, like I said, a webinar challenge, a summit, whatever, something like that, you need to have a strategy for making sure, like, your event is out there and the A and the R really go together. So the R is rallying registrations. Okay. So it's not enough to just be, like, mentioning your thing a couple of times. 99% of people, if I go and audit their social platforms or I go look at your website, I would have no idea that you have an event coming up. You're like, yeah, but I have a workshop. I'm like, where? Right. It kind of goes back to day two when we talked about being super, super obvious and not making me jump through hoops. If you have a launch event, it should slap me on the face. It should be on all of your platforms. It should be everywhere. I should not be able to miss it if I have a busy life. You should be telling me about it 50 times to make sure that I'm signed up. And 99 of people are not creating enough visibility to Dr. Traffic. So then you go to host your event and your attendance sucks, or nobody signed up and you're wondering why, and most people mistakenly are like, my topic wasn't good enough, or, you know, people just aren't interested. And that's not actually what happened. This. The answer is typically a lot simpler. They just missed it. They didn't know what was happening. So you have to make it impossible to miss with a system that is going to really help them say yes and get it onto their calendar so that they can join you. Okay. Then we get to the M. This one's a big mistake that people make is before you actually start promoting, you want to be educating about your offer. Okay, again, when you just. We used to do it this way for those of you who've been around for a while, like in 2020, it would be like, surprise my offers here. And, like, that kind of worked. But that's just not how buyers are moving right now. They want some time to think about it, they want to look at their finances, they want to run the numbers. And so I teach a system for educating about your offer before your launch event. You should have people coming to you on day one who are like, yep, I'm ready. I have my credit card, I'm good to go. Like, let's do this. Some people are going to need the education of your sales week, which we'll talk about. But most of you are not doing enough offer education. Like, it's actually incredible to me. As much as I feel like I've talked about sold out group programs this week, I'll talk to people. People will DM me and be like, what's included? What is it again? So you're thinking that people know your offer. They don't. They don't know your offer. They don't understand it. They don't know what's going on because they're busy and they just have 700 other things going on. So when you start to warm people up to your offer and start seeding your offer ahead of time, it really prepares you to have the best sales week possible. So then the S is your sales week. It can be two weeks as well. Just kind of depends. And I help my clients decide what the right timeline looks like for them. But this is where you are doing your launch event. You are opening up the doors and this is where you're making your sales and you're in that close phase that we talked about. So this is our warms system. And inside of sold out group programs, we do every single step. We talk about the emails that need to go out, the content of your launch events. Like every single step that you need is included. But this is the high level overview of what you need to do to have sold out launches. Let's see. Yes, this event is my sales week. Correct. Well, well, let me take it back. This is a little different. I'm having a. Basically this is a multi day launch event. Right. So I'm kind of like here, my sales week is going to be two weeks. Right. Because my cart closes next Friday. If I was doing a one time webinar then I typically do like a week. But because this is a five day, I don't usually do it like this, but sometimes I do. And because this is a five day training, it's a multi day launch event. We'll wrap up today and then we'll really be in my sales week. Right. But I am making sales throughout this week. Absolutely. As I've shared. Yeah. Does that just mean more posts? I'M assuming, Angela, you might mean, like helping people not miss it. Sometimes. Sometimes it's more posts, but sometimes it's also. It's a qua. It's a quantity thing. Yes, but it's also a quality thing. It's like, what are we saying in those posts? More posts. Posts that are not high. Converting more posts that are not interesting and effective is not going to fix it. So we need to have. It's not just. It's making sure you're saying it, but it's also what you're saying. And with Buzz Blitz, we cover both. Okay, Use your sales call format. Oh, this is Kinsey talking about signing more people. Use your sales call format. We teach an sogp also reached out to a lurker I've been noticing, and she thanked me so many times in tears for making the first move. Oh my God. Okay, I have to take a screenshot of that Kenzie, because I feel like I need to go on like a Instagram rampage about that. So box moment soapbox moment is coming. This is huge. So often we don't want to make the first move. We're like, that looks desperate. That looks pushy. I have reached out to so many people. I have invited so many people and a lot of people don't come and that's fine. I have never, ever knock on wood in years had somebody be like, you know what? This is really off putting. Like, I wish you hadn't reached out to me. I have had many people say, I am so glad you reached out. Thank you for thinking of me, guys. It feels good to be thought of when we do it in the right way. I'm not talking about cold DMS. I get a million cold DMs. They piss me off. I hate them. But when you authentically have a reason to reach out to somebody and we teach you how to identify who to reach out to and do what to. To say all of this. We have templates for all of it in sold out group programs. But when we don't do that, like really think about this person of Kinsey's who was in tears for being thought of. I think our default setting is to think that it's going to be unwelcome. But it's like, what if making the first move changes someone's life? And oftentimes it can and it will. So you have to learn how to do that. It will absolutely change your results. Thank you for sharing that. Okay, so I want to share some case studies about, like, Buzz Blitz in action because, like, I said, Buzz Blitz is like the heart of what I teach in sold out group programs. So here is a client who teaches online courses about ceramics. Okay. Ceramic glazes. Okay, I know. I tell you, we have all different kinds of niches. Here's another example of, you know, not a business coach, not a money coach. Like not, you know, something a little bit more unique. Right. So she came to us with a course based business that felt messy and overwhelming. Those were her words. And she really wanted a clear system for scaling and to feel more supported. So she came in and used Buzz Blitz and easily customized our plug and play templates promote her launches of her ceramics courses. She received robust deep dive feedback on her previous webinars and reworked them to fit the Converts framework. She had her best launch ever recently. This was just January. Even when she was going through a very heavy time personally and needed to step away, she actually handed her entire launch to her assistant and still exceeded her best goal. That this is what's possible when you implement a Buzz Blitz system and then make it work with all of the feedback and tweaking that we do in the testing. Okay. She was recently able to fulfill a big personal goal of purchasing a house as one of her goals on the way into our program. And just yesterday she reported she's doing another launch of a different program. I think this is an SO GP record. 3,227 people have registered for her webinar and almost a thousand people showed up live. Okay. Which is also a personal record for her. Okay. So this is Buzz Blitz in action. Here's another case study for one of my clients who has a membership about homemaking. She came to us with a membership that had hit an enrollment plateau. She was underselling the value of her group, but she didn't want to be pushy or annoying in order to get more members. So she reported and told us on her way in that she was tired of making stuff up in an attempt to increase her enrollments. And she really wanted a reliable framework. So. So we worked with her on her webinars and her emails. I personally tore down both lovingly. I'm very nice. People are always afraid. I give really helpful feedback and I'm never mean. Okay. I'm never going to tell you it's bad. It's never bad. It's just we can improve. So I absolutely went through her webinar with a fine tooth comb. I went through her sales emails with a fine tooth comb, told her exactly what to change, helped train her on how to Become bolder and more unique in her messaging. And in her latest launch in January, she hit her. Her best goal was 40. She got 78. Okay. With her launch, she now has a system for creating compelling client attracting workshops, an email system to warn people and invite them, and a clear roadmap to follow throughout the year. Okay, and I gotta give you guys one more example. I know this is a lot of words, but this was a recent win that I really wanted to share. So this is one of our clients who just had his first six figure launch week. These are his exact words. I wanted to drop in here with a huge thank you. A word of encouragement for anyone who's in the middle of the work wondering if all this launch stuff actually works. Short answer, it does. Longer answer, just do it. Step, Steph says. This past month I ran my very first true launch using Steph's full buzz, blitz and converts process. I've run a group program for three years, but I've never had a predictable, data backed, step by step process for adding people. It's always felt a little throw spaghetti at the wall and pray. This time completely different. I ended up enrolling eight incredibly aligned churches. So he helps churches increase their, their congregation, their membership. With a couple conversations still floating out there. For my market, churches where investing in coaching is not the norm, this feels like a massive win. I didn't outsmart the system, I didn't innovate a new tactic. I just followed Steph's plan exactly. The narrative arc, problem agitation, the invitation, the daily visibility, the whole framework. And it worked. If you're in this community wondering if it, if the work pays off, it does. If you're wondering if your market is too niche or too skeptical, they aren't. If you're wondering whether to trust the process, trust it. Steph, I'm so grateful you're teaching Templates, coaching and frameworks made this launch feel like the first predictable, predictable one I've ever done. I'm celebrating today because you helped build the structure that made it possible. Okay, so this is. I just want to give you an example of what can happen when you just follow the steps. Okay, so you don't make up a launch, you just literally run the play. We give you the game plan, you run the play, and then you run it again. And you run it again. And every time you do it, a warmer audience, a tighter process and a bigger result. Okay, so here's all the stuff that you need to run a full launch. And I know it might sound overwhelming if you were to go and do this all on your own. It is a lot of work if you're making it up from scratch. So five weeks of emails written, sequenced and timed out correctly. A launch event that is structured to move people to a decision, not just to teach them. A content plan that primes your audience before the cart ever opens happens. A clear open cart strategy and knowing what to say on day one, day three, day five and your cart close day. A way to follow up with people who showed interest but didn't buy. And a huge, huge, huge. A post launch debrief so you actually know what worked. Most people have none of this going into a launch. Some have one or two pieces. No one has all six built, sequenced and ready to go. Okay? And so Buzz Blitz isn't just a framework. It's a complete done with you launch system. And for those of you who are going to join us or you know, have your application in by Sunday, it's not even done with you, it's done for you. I'm literally going to do this for you. Okay? But most of the time it's a done with you system. We give you all the templates, they're all backed by sales Psychology Battle Tested. Every email in your five week launch is written and ready to make your own. We have a full launch calendar so you know exactly what to do on every single day. And then the converts launch event, the structure that's going to open that window of possibility and move people to a decision. We're going to do all of this without ads, without a team. Many of my clients don't have a team at all. It's just a system that works. Okay? So we also give you your content plan, what to post, what angles to use, how to prime your audience before the cart ever opens, and that repeatable process so you can eventually hand it to a team member when you are ready to scale. So this is truly the system that I have used and continue to use to fill up my own group programs year after year. I've done it through babies, I've done it through a pandemic, I've done it through algorithm changes, economy, you name it. We've, we've tested Buzz Blitz through it and it works. Okay? And like I said, for the first time ever, I will build it for you. Okay? So if you apply and enroll by the end of the weekend, you receive that done for you launch build. And by the way, you can apply and just have your sales call booked, you're still eligible. Okay? So I will give you your launch event, I will tell you what it is, is what the title is, and it'll be fully outlined. I will give you your launch topics, five weeks of emails backed by Sales Psychology. I'll give you the subject line and I will outline it for you, give you the topic. You just have to fill in the blanks, which you could also use our templates for that and also your content plan. If you have a podcast, I will choose the titles for you and I will also choose social media angles and I'll script them for you. Okay. All you're going to have to do is, is fill in the blanks and I will show you how you can fill in the blanks really easily without it taking a ton of time.
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So if you're not launching yet, I wanted to address this because I know some of you may not be launching yet, but it's something you'd like to do in the future, but you might be thinking, whoa, this is like kind of advanced for me. You're still in the right place. Okay. Before Buzz Blitz, we train people with our on ramp. Okay? The on ramp is where you master the skill of creating clients on demand. So we do that through personal outreach with real conversations and a sales process that feels natural. So filling your one on one practice, this is a repeatable sales system. Okay. It's just a different phase of the same game. So inside of the mastermind, we meet you where you are. So if you want to start with the on ramp, we have the 30 day fast track, which will teach you how to get clients on demand. Fill your one on one. Or if you already have groups, you can still use a lot of our clients still use the fast track because sometimes you just need to create cash. Sometimes you have a group program, but you're like, let me pick up a few one on one clients. Clients. I believe this is a skill that every business owner needs, regardless of your level. And so this exists for people who are still working on the skill of getting booked out in one on one, but it's also great for people who are further along. Phase one is filling your first group. You don't need to do a big launch in order to do that, although you can, but you don't have to do a big launch. Phase two is implementing Buzz Blitz to do a public launch launch. And then phase three is making it rinse and repeat. So you don't have to be ready for all of this today, but you do have to be ready to start. You have to be ready to jump onto the track. Okay, so when Buzz Blitz is your system, this is. I just want you to know what's kind of possible when you implement this. You can open your launch calendar and already know what you're doing for five weeks. Like, take the guesswork out of it, right? Your audience will have been warming up for weeks before you ever open the car, and they'll be ready when you are. You show up every day of your open cart with something specific and purposeful to say. So you won't be like, what am I supposed to be talking about? This is so embarrassing. It'll all be prepared. You close the cart, knowing what worked and why. So the next round can be better. Right? More clients won't feel scary for you. It will feel like proof that the system is working. I have had clients. I actually have a client right now who messaged me yesterday and was like, statistics, Jeff. I am going to double my best goal. We. We teach good, better, and best for our goal setting system. And she was like, I'm going to double my best goal. Can you tell me that it's going to be okay? I'm like, yeah, absolutely. We're going to help you accommodate demand. Imagine having too much demand. What a champagne problem, right? But if that happens for you, and it happens often for our clients, we will help you grow to meet the demand. Okay? So you can say yes to more clients quarter after quarter. Your launches will compound bigger rooms, warmer audiences, and stronger results. And you will have built something real, a business asset. A Buzz Blitz launching system is a business asset that you will take with you long after you work with me. Okay? And also, it doesn't depend on your inspiration. I don't know about you guys, but some Mondays I wake up and I'm like, I'm not inspired. I'm not motivated. Luckily, when you've built a system like this, you don't have to be motivated. It doesn't matter. You just have the system that you can rely on. On. Okay? That you get to fall back on. So when everything we've covered this week is working together, I just want to kind of show you how it all fits. Your 90 day plan should tell you exactly what to work on every week to hit your sales goal. Okay? Like, if you're wondering, what should I be doing to hit my sales goal? You need to build a 90 day plan that tells you exactly what to do. Okay? Your content bridge should be pointing people to your offers and building trust on autopilot. It, your growth flywheel is turning your client results into marketing that attracts new people. Your visibility roadshow is bringing a fresh audience onto your bridge every quarter. And your buzz blitz is running on a schedule that you choose. It's predictable, repeatable, and getting stronger every round. So it's not actually five separate strategies that I've taught you this week. It's just one integrated system. Okay? So imagine it's the end of this year, okay? I've been talking to some people in private conversations this week and I've been saying, like, we could wave a magic wand, like, what do you want to be able to say at the end of 2026? And it's been really interesting to hear your answers. But for now, I want you to imagine that you just wrapped up another successful launch. Okay? You hit your goal again and you know exactly why and exactly what you're going to do next year. Okay? Your clients are getting incredible results and those results are or fueling your next launch. New people are finding you every week and stepping onto your bridge. You're not starting from scratch. Your revenue reflects your effort and your expertise and how great you are. Your business feels stable. And for the first time, scaling really doesn't feel scary. It just feels inevitable. It just feels like what you're here to do. This is truly what we build inside of the sold out group programs mastermind. And with the summit only bonus, I'm going to build it for you. Okay? So it's been five days, five pieces of the system you now know more about what's been keeping you on the revenue roller coaster. You know more now than most business owners figure out in 10 years. Seriously, you have the plan, the content, the launch, the audience and the system. And what you do from here is up to you. Okay? You can take what you've learned and you can certainly go try to piece it together on your own. And a lot of people will choose to do that, right? Or you can come inside sold out group programs, where the whole system is built, not actually not with you, but for you. Okay? And where you'll have a full year of coaching, hands on feedback and support to make sure that this actually works. Okay? So I really want to invite you personally to Sold out Group Programs. My mastermind, my year long mastermind. This is truly where the best group programs are built in the industry. And you're not going to get sold out in your offers by accident. Okay? You it will happen when you follow the proven system inside a room full of people who will not let you quit, guided by a team that has seen every problem you can think of and knows exactly how to solve it. Okay. I know I've shared some faces. This is not all of them. Just what I can fit on a screen. And I have lots and lots of success stories on my website too. But we have worked with so many different entrepreneurs in different niches just to give you a sense of, you know, the diversity in terms of business topic. Right. So everything you need to build, launch and scale a group program that sells out is included. I'm gonna actually walk you through some things I have not shown you yet this week in terms of what's waiting for you on the other side. So stick around. Even if you've seen me talk about SOGP four times this week, I'm gonna show you some things I haven't shown you yet. Okay? So you get the full system, the curriculum that's built around your business. Stage the coaching with me two times a week. Feedback, expert reviews on your sales pages, your content, emails, webinar slides, 90 day plan, our sales hotline which is on demand written coaching whenever you need it. It our amazing community and the full Buzz Blitz system with over 55 done for you. Templates, the calendar and the Converts webinar framework. Okay, so just to kind of give you a little bit of a sense, I had these slides that I had not shown later earlier this week. So I was like, I want to show everybody a little bit about what it looks like. So this is just a peek at what is waiting for you inside of Buzz Blitz. So we have a full calendar of exactly what to do and exactly what emails to send. And all of my email templates are backed by Sales Psychology Pull from my sales training days. I don't just tell you what to say. I tell you what we are doing and why so that you also understand how it works. Okay. It's not just you parroting what I tell you to say. It is me training you via these templates on how to create sales via email. Okay. So you will see that we also have personal invitation templates. So if you're not ready to do a full launch, totally fine. We have templates of how to reach out to people without being weird and how to start conversations with the network that you already have in 2025. I also did a full buzz blitz 2.0 update and that is when we added the Converts webinar formula. And I also have added lots of things like an Asana calendar that you can plug and play. This is I literally give you my exact planning document that I and my team use when I launch so this is your next level beyond the basics. Launch strategy for experts efforts, ready to tackle what works in 2026. And we train you on how to do it all. Just to give you some more examples of things we've talked about this week. I know we've talked about 90 day planning and the Clarity to Cash cycle. Here's just a few little clips from the curriculum so you can kind of get a sense where we talk about money making activities, your 90 day clarity to cash cycle and what 90 day decisions you need to make. And then you submit your 90 day plan for feedback. And I give individual video feedback to my clients so they feel like, okay, I have my marching orders and I know what I'm doing. I also have you report to me monthly on how it's going. That just comes straight to my desk because if things are not going well, I want to be able to help you. If things are going great, I want to be able to celebrate. But it also really helps to have that accountability in me so that I know exactly what's happening for you month over month. Okay, like I said, one on one feedback on your plan. Here's just some examples of me like literally just, just in the weeds with my clients plans, telling them what I think, what they need to add, what, what they need to take away to strengthen it. Um, and then also this one's absolutely huge. For those of you who are working on building your sales skills, we have so many resources available to teach you high converting sales conversations. So we have videos, trainings and templates for creating conversations including what to say and how to say it. This training alone has made my clients so much money it's ridiculous. This is exactly how to run a sales call. I have a five part consultative sales call training for how to make your sales calls highly converting, converting a hundred percent and also how to not make them feel weird. They will be highly valuable. People will be like, wow. People tell me all the time I hate sales calls, but I loved doing it with you. Okay, so I teach people how to do that. And then I also have a little let's talk mini call training to get conversations going so that you can start to build up some sparks that could turn into. If you're somebody who's been struggling to get discovery calls or sales calls, we have a lot of strategies to help you kick those up so that you can actually practice this skill expert feedback on your work. As I've been saying all week, we will like at a certain point in your business, cookie cutter strategy is just not going to do it. You need customized and personalized attention on the things you're working on. And that is what we do with our feedback. So, so myself and my expert, trained by me, sales team on coaching team, give video feedback. So here I am, given some. I actually came up in this example. I came up with a whole new curriculum framework, messaging framework for my client Angie. Just to give you an example of the stuff I come up with, um, we, we look at 90 day plans, we look at your sales assets, we look at messaging and positioning, and we look at your content. Really anything you want to send us, These are the main things. But, but we will give you feedback and you can send in four pieces per month up. You don't have to, but that's, you know, you can Send up to 4 pieces per month to get our feedback and go and implement. Okay, I've been talking to some of you about wanting to increase clients quickly. So I want to talk to you about my 30 day fast track. So I sat down, this was just in the summertime this past year. I sat down and I was like, if I wanted to sign one to three clients in a month, what are all of the things that I would do? And I put it into a training. So all the things that I would do to sign one to three clients in a month are in the 30 day fast track. So every single day for 30 days you get a short video and a prompt that tells you what to go and do. Okay, so this one is absolutely huge. Here's an example of one of my clients who did the 30 day fast track. And she said, I had my first session yesterday in person with the full pay book coaching client who found me through Instagram and I just deposited her check. Check. I'm finalizing the payment plan with a second book coaching client who found me through TikTok. And this morning I heard back from an editing prospect I did a call with at the beginning of this month. I was disappointed not to sign anyone in September, but apparently I just had to wait a few more weeks altogether. That's 13k in sales, which is pretty huge for me given that my minimum viable income is 40k for the whole year was her goal. Okay. Oh, and my Instagram follower count is up to 5300 today from 1300 a couple weeks ago. So this is somebody who went through my 30 day fast track. Okay, here's another example of someone who went through the fast track. One of yesterday's sales calls just confirmed he's in paid his first payment plan. That means six new clients in October, which is my entire Q4 goal. I've now booked revenue from my brand new clients to cover my SOGP registration. Okay, cool stuff. All right. I see some comments and chats coming in, so keep those coming. I'm going to look at that in a second. Second. We've talked about this, but there is daily coaching available inside the Mastermind. So even if you can't, I was talking to somebody this morning who's like, I don't really love coming to calls. And I was like, no problem. You can get coaching from us via written coaching. So you have unlimited, the unlimited ability to write in with your questions and we will write back Monday to Friday. Okay. So you can be come tell us anything, whatever's going on with you, and we will get back to you with written coaching from a real human to help you move forward. And again, that's unlimited. And if that's not enough, if you need to talk on Saturday, you need to talk at 3 o' clock in the morning. Hey Steph is my fully trained AI sales coach and she is awesome. Okay. My clients have been loving hey Steph. She's unlimited. For those of you who are joining the Mastermind, you know, we officially you're we officially get started at the end of April. You can start using hey Stuff right away. That's something that you'll have immediate access to. Here are just some things that my clients said about out hey Steph. Steph bought for the win. I decided to try out hey Steph when I was having trouble getting started. It was really helpful. It helps her do a 15 minute sprint to outline her podcast episode. And then my client said Steph's AI robot just wrote my reel. And my client was able to get that out into the world. So if you need help workshopping your your content, scripting your reels, scripting your content. My bottom is fully trained on all of my IP and is there to help you with every single post if you want. Okay. Okay. Everything you get inside of sold out group programs for an entire year working with me, the curriculum, all of the curriculum. You need weekly coaching. Two days a week I coach and you can come see me live. All of the work reviews, individual feedback on your pages, your emails, your slides, your plans, your content. The sales hotline, which is unlimited written feedback from coaches as well as 247 support from hey Stack the community. Just incredible entrepreneurs. You heard from one of them yesterday in that impromptu conversation with Kinsey that was so delightful. I feel like that maybe Gave you a sense of what we are all about in the program, all of the launch assets that you need, and your 90 day plan with feedback to keep you on track. Okay. Stephcrowder.com apply. If y' all have been waiting to get your application in because you're like, I want to see the whole summit, I totally get it. It. But you have to have your application in by the end of this weekend. Okay. Get your application in and have you can either enroll directly when I approve, I review every application I will approve or let you know that I don't think it's a fit. And if it's a fit and you want to enroll directly, you're like, I'm good to go. Cool. No problem. You can do that. If you want to talk to me. You just need to get on my, my calendar for next week. Okay. And that will make you eligible for the bonus. You've got to have that done by Sunday in order to get it. Okay. So Steph crowder.com is where you go to get it done. Kinsey said, guys, come join us. Yes. Yes. Let's see. Yeah. Yeah. If you have calendar stuff going on where you're worried about a, you're worried about like getting on a sales call or whatever, please just apply. Someone's saying that it's a been a main block because of like, spring break and stuff like that. That there are a variety of ways. Like if you literally can't get on a call with me for 45 minutes, that's fine. I have had people, actually multiple people in this room that I've gone back and forth with via either Facebook messenger, voice memos, or Instagram DM voice. Whatever platform you're on, I'll meet you there. Except LinkedIn. I don't. I haven't been on LinkedIn in 10 years. Maybe I should be. But I am happy to trade voice memos with you. I'm also on Voxer. Like, we can go back and forth asynchronously and talk about your business and get all of your questions answered. So if you don't want to have a full sales call, it's totally fine. Please don't let that be the reason you don't join us. Okay. I get overwhelmed with even positive feedback because I am not the executor. Can we have a team be the implementer of what you got, Implementer of what you guide? Absolutely. And Kinsey, I don't know if you want to weigh in in the chat. Kinsey has team members who help them with the implementation. Kinsey does a lot of it, but also has team members helping in, you know, implementing the buzz blitz. And I know that Kinsey's team has a joke about like I'm, I'm like a phantom member of the team that everyone's like, what would Steph say? So you can absolutely have hand your team members the feedback to implement. That's not a problem. I'm on a journey to get out of the middle and be only in visionary which I feel you can help with, but not the execution. So a few things on that. Yes, we can definitely. I mean 100 we will help you with the vision. We'll help you set the vision, we'll help you set the goals. We'll tell you everything that needs to to be done in order to get there. There are times where I am going to suggest that you as the CEO also have the skill. Right. Like I'm at a pretty advanced level in my business and there are a certain number of things that even if I could hand them to a team member, it's also important that I like sometimes that actually just to be 100 honest that is a problem I see in some people's business is like sometimes we get too far away from the day to day and like things aren't working and we wonder why. There are moments where you may need to get into the week weeds and figure out what's happening. Right. So that could be part of like the issue. That being said, we have had lots of our members and our clients hand off. I was telling you the story of one of my clients who was going through a really rough personal time. She handed her entire launch to her assistant and executed it. So it's totally possible and it's definitely something that we can talk about. Kinsey said my neurodivergence is strong. I personally need a team team to make it happen and that works really well for us. Yeah. So you know, Kinsey has a full. Has a team that helps them pull off every piece of feedback that I give. And Kinsey's gotten great results as. As well as others. Yeah. Okay, cool. The last three months I consciously chose to be the executor and it's been amazing. I now have clarity on what needs to hand off and my kids need me back. Totally. I would be as a busy mom myself who doesn't work a lot of hours and has neurodiversity with my kids and competitive sports. Like I get it. And I think that for someone in your position, Julia, having a like co CEO to help you. Like, what you're really gonna need to work on is building up your CEO skills in order to be able to delegate efficiently and keep things on track. So I would say it's really important to have mentorship to make sure that you are delegating the right things, that the right things are getting executed, that we can look at what's be the work that's being done and make sure that it's up to. To snuff. I think that sounds like a time where having the support and figuring out that balance for you could be really important. Yeah, I feel that. I feel that your kids need you back. Okay, Q and A. Let's see. No, our community is not on Facebook. It's not on WhatsApp. We have our own platform and it's really easy to use. We are on Circle and you just log in and everything you need is all in one place. The curriculum is there. The when you need to submit for feedback, it's there. When you submit for coaching, it's there. It's very intuitive and it's a one stop shop. So you're not going here, there, everywhere, all over the place in order to get what you need. I don't have the app on my phone, but I'm told that their app is really great as well. So if you want to be able to participate and look at things and take it on the go with your phone, you can do that too. But they have been really, really great. We moved to that platform about, I don't even know how long ago it's been, I don't know, maybe six months. Six months to a year. My clients, I was very nervous about it because we were on slack for a long time, but my clients have been loving it. It's been a really positive change for us. Cool. Other questions? What other questions do you guys have? Yeah. Yeah. Jennifer said it's called Circle. The platform Circle. Yeah. Kinsey said I was unexcited about Circle because other programs have used it and I didn't like it. But you were right. It's so good in this context. We really like, we've got it ironed out. I am not a tech person. Like it's kind of a running joke. I'm pretty like I'd be offline, living in the, like in the woods somewhere if I weren't doing the job that I do. So I wanted to have a platform that's really easy to navigate and really intuitive. So that's, that's what we built and it works really well. To be transparent. I was shocked when you showed your offer before for this training. I know that these trainings are used to open an offer, but I've never seen the price beforehand. Oh, yeah, yeah, exactly. I know I do things differently, right. Knowing that I almost didn't show up because I really can't afford the offer. But I loved your year on the wall. I knew I would learn so much. I've gained so much from this training. Working with you is on my bucket list. After these five days, I already know working with you works. Yeah, absolutely. Thanks for everything. You are so, so welcome. I would love to work with you. Totally. Okay, Other questions. Y' all have other questions about sogp, about Buzz Blitz. What else you got for me? Do you tell us how to build Instagram? Yeah, I mean we talk about. Yes, definitely. Part of the 30 day fast track is figuring we teach you. We are platform agnostic, if that makes sense. We have clients building on all platforms. We have clients building on LinkedIn. I have, I have one client who gets thousands of leads from LinkedIn organically, like every month or every few months. It's crazy. So LinkedIn, Facebook, Instagram, TikTok you can use. We teach you how to build high converting content so it can work on Instagram, it can work anywhere. It's, you know, we teach people how to podcast. So, you know, it's not specific to Instagram because it doesn't need to be, but it's really more about what to do with your content. Remember, everything in my program is through the lens. I'm never gonna, I'm not gonna teach you to be an influencer. I have less than 5, 000 followers. I think do I have. So I'm like, I'm getting close to 5, 000 now, but I've been on Instagram for over, for probably like 15 years and I've made over a million dollars in revenue. You do not need to have thousands and thousands and thousands of followers. Okay? I teach you how to like. My thing is also kind of small but mighty in terms of like how to make sales with the audience that you have. It's really going to be about creating content that attracts buyers. Not creating, not so much creating content that just creates likes for the sake of likes. So if you're looking for a program that's going to teach you how to go viral and how to be an influencer and how to have a hundred thousand followers dollars, that's not really my jam. I mean my clients have gone viral, but I really teach people how to be on social media to get clients specifically. So hopefully that's helpful. Let's see. Yeah, I mix my personal life in with my marketing on my profile. Yeah, I do. I have become increasingly private over the years just because I've unfortunately just. I don't know. I feel like all of us are learning about how dark of a place the Internet can really be. So, like, like, you know, I'll share. I definitely share about my personal life. I now typically, like, cover up my kiddos faces as a personal choice that I make. But I definitely share about my personal life. I've shared about. Come, follow me. I'm at. Hey, Steph Crowder. I showed everybody the other night how my floors were torn up. And I talk about, you know, my, my life with my kids and what I'm doing on the weekends. Absolutely. You know, some people will tell you to separate personal from marketing, but I, I've never been on board with that. I think that when people. I think it's interesting to mix content types. I think people want to see a little bit about the person behind the business. It's a personal choice. You could definitely separate. And I certainly know people who have, and that's great for them, but for me, like, I'm just Steph Crowder. I'm Steph Crowder the CEO. I'm Steph Crowder the mom. I'm Steph Crowder the. I don't know all the other things that I do. So for me, it all kind of lives on one place. And that works. That works fine for me. Cool. Okay, let's see. Other questions. If anybody wants to do any audits or any coaching today, you can raise your hand. You. We haven't done that yet. What time is it even? It's three o'. Clock. Okay. You can go down to the bottom of your zoom panel and raise your hand if we have any takers. I'd be happy to chat. We can talk about your repeatable sales system. We can talk about any of the content. Like, now that we're on day five, we could talk about any of the content that you learned this week. Week. Yeah. Go ahead and give me a hand raise if you. If you would like to talk. Or you could type in the chat. If you're not somewhere where you can come off mute. But you would like some coaching. Type that into the chat. Yeah, totally. Having a separate CEO who is not in my payroll, like a team member could be useful. Very, very useful. It's super important to have. Have that second brain because you're going to have blind spots. We all do. Anybody going to raise their hand today? Any takers who's brave enough to come talk to me? What about the tech like funnels and emails? So you recommend we hire someone? No, most of my clients, I would say most of my clients have not hired someone. I mean we definitely have a mix. Some people have maybe just an assistant, some people have more team. But we like, we keep it pretty simple. It is like when I built Buzz Blitz and I started using. When I started using Buzz Blitz in my own business, it was just me. So it is fully executable. If it's just. If you're a one man band, we've got plenty of solopreneurs who are doing the full Buzz Blitz. We keep the tech really simple. You just need email platform like Kit is what I use. Some of you might use, I don't know, flow desk. Activecampaign. Justina, I know what you do. So I'm. I'm guessing you already know you know more about the tech than me probably. So Kit, I'm just thinking of all the things you would need to execute a Buzz Blitz kit. Zoom. That's pretty much it as far as tech goes. I mean when we start to get into some more. Once you've done Buzz Blitz a few times, if you want to do, I guess Google Docs. Yeah. If you wanted to do more advanced strategies then there might be other tech tech. But we teach you how to do it whether you have someone implementing for you or if it's you. Yeah. Mailer Light is free, so is Google Meet. Thank you. Yeah. Cool. All right, Justina, come on down. And then Mary Beth, I see you in the chat too. I'll come to you as well. Justina, I'm gonna promote you in just a second. Let me just answer one more question. I do mostly one on one client service. I feel pretty overwhelmed thinking about onboarding a bunch of folks at once in a group. So wondering if you cover how to consider unlocking group service offering in a way that doesn't detract from one on one client service. Absolutely. And I love this question. So I have had clients who got fully booked one on one. So that was. So let me actually just go back, let me find the slide I have in mind for this question. Well, first of all, if you're wanting to scale up your one on one, this is the 30 day fast track and that's a great place to get started. Oh man, sorry, I gotta go back. Where was it? This one. So, okay, so if you are wanting to work on one on one, a lot of times what people do is they will start with the on ramp and they will start by learning how to get really good at selling one on one. So if that is your primary goal, Jolinda, you could focus on getting one on one booked out. I shared the story of Caitlin earlier this week. She's the example that always comes to mind in the group for me where we got her book. She came to us in client drought with just two clients. She got fully booked out in the program. So that was where she started. Then she decided to add a small group on top of that. So she kept her one on one going. One on one is like paying the bills. One on one is like her main revenue driver. But then we added a small group. Okay. Then she learned how to use buzz blitz. And now we're working on the rinsing and repeating. But to answer your question, it will not detract from your one on one client services. I was explaining it to somebody else this morning as like, if you think of a song where you have like the bass line, like the steady beat and then like the melody. Right. The steady beat can be your one on one client work. And I think it's great, actually. I think it's ideal when folks have revenue coming in from somewhere else. Right. So we get you stable revenue in your case with one on one and then if you. Yeah, exactly. I think I'm in the phase of considering adding a small group. Perfect. That is a really excellent place to be in and kind of ideal in a lot of ways for who we help and sold out group programs. When you have some traction and you've shown that you can sell one on one and you're starting to kind of of flirt with the idea of a group, it's a really great time to join us because we will help keep you steady on the one on one so that you can then really brainstorm that group. Pull your first group together, get 100 client results, and then go into buzz blitz. So, yes, great question. Where'd you go? Justina, let me pull you up. I'm gonna make you a panelist. There we go. I'm going to stop sharing. Hi.
- [69:25]
B
Hello. Hello.
- [69:26]
A
Wait, I can't hear you.
- [69:27]
B
Oh, can you hear me now and make sure. I'll make sure I have the right. Yeah, it's the right microphone. Are we good?
- [69:35]
A
I can't hear you. Can you guys hear? It's not just me, is it? Hello, it's me.
- [69:43]
B
Hello.
- [69:44]
A
It's Me.
- [69:45]
B
Okay.
- [69:46]
A
Sorry, my bad.
- [69:47]
B
No problem. We gotta figure it out. What happened?
- [69:50]
A
It's good to see you.
- [69:51]
B
Good to see you too. So, yeah, I think this is my third time attending and I do want to join. I'm totally sold on it financially. You know, for me it always is because my, my, my income has been project based. One on ones every three months we do a summit. Basically, you know what I do? So we do a summit for anyone doesn't. So it's not steady. I don't have clients signed for this many months. Knowing you how much my worry is I'm going to pay you for three months or six months from now. Right. But I'm going to pay maybe next month or two months from now. I think once I launch, I know I'll be able to pay you. But like until I launch, I. You know what I mean? It's that fear. But also that's number one. But we can talk about it. I scheduled the call. When I address it to anyone else, that's fine. But number two is so, you know, I do summits and the thing is like no one wakes up and says, I want to do a summit today. No one's really excited about doing something because like, oh, it's a lot of work. And there's me some people who are like Oprah probably wants to. Wakes up and wants to interview people. Right. So I changed my. Like, what do people really want out of a summit? What they really want to do is get full, like get fully booked.
- [71:01]
A
Yeah.
- [71:02]
B
They want clients.
- [71:03]
A
Yeah.
- [71:04]
B
And then, so then instead of just doing a summit, now I do like a three level system where we do a summit to get the leads. And then we do figure out a webinar like after the summit that introduces you and then we do a three day event, like an intensive that sells your program. So really it's a summit to solve that program. And I guess my hesitation somewhere deep down my subconscious was, is this too close to what your program sound like?
- [71:31]
A
Yeah, yeah. No, I appreciate that. I really do. I have definitely helped. You would not be the only person in a niche that's like very similar to mine. I mean I have no, obviously there's a big. The fact that you would even ask the question is a green flag for me because if somebody's gonna come in and try to steal all my stuff, they don't generally, they're not generally expressing that as a concern. Right. They know what they, they know what they're doing and they're just gonna come in and try to Take. Right. So, yeah, I think at the end of the day, like, it's interesting, like, in. In each of our niches, there's only so many, like, business coaches, people want to get booked. Right. Health coaches, people want to feel great or lose weight. Relationships, people want to. To be in love. Right. There's only so many ways to say that. So I'm really not concerned about that. I think for you, what I would like to do is. I feel like it's. And I was talking to somebody about. Else about this. I can't remember which day of the summit. It really is about figuring out what makes you unique in the marketplace. Like, anybody can say, like, let's get you sold out, but all of us have to figure out what is our. Like, what makes Justina. Justina. Right. Like, what is going to make you different? That I can't do. So, yeah, using the word leads is actually more magnetic than sold out. Yeah, that's what Julia just said. So that could be. But I think it's really about figuring out your unique differentiator in the marketplace. And it might be summits where it's like, if people think summit, they're like, oh, you've got to work with Justina. Right. Where we can kind of start to create. Yeah, we. You can definitely start to create that, like, recognition in the marketplace. So I think it's about leaning into your differentiation. And I think there are people out there that. I mean, I'm doing a summit. Right. Like, there's people out there that want to do it. I think that what I'm hearing is we just need to get you really good at overcoming people's objections. People's objections are probably, like, that's going to be a lot of work. I don't know how to do that. But if you sell people on why they should do it, like, hey, I know. I remember we talked privately before, and it's like, hey, we could get you, like, a thousand leads or 500 leads or whatever the case may be. Like, now we're talking. Now I'm like, okay, if you tell me I got to do a summit, I'm like, but if you tell me I'm gonna get a thousand leads if I do a summit, I'm like, I'm listening. Right. So I think for you, it's genuinely just about the positioning in the market to help you stand out. That's going to be different than any other person who's talking about being booked.
- [74:00]
B
Yeah. I think in a summit world. Summit world. I think a lot of people are positioning themselves as it's a lead generation system. And I think they're shorting themselves very much. Right. Because they just get leads but then they stop, kind of stop there, drop the ball and they're like, oh, I have leads. And now what? They don't have anything already built in to take that to the next level. Which is how do I get them into what I really want, which is my clients. My, my. Yeah, that machine. This is what makes me different from anyone else that I know that really. And some people, honestly, like I think I told you last time, charge between 10 and 25, 000 for this kind of a six month program that's not even done for you. Some of it could be anyway. But they mainly focus on the number of leads. And then they might do a webinar after. But that's really it. Like there's. They only get like some of the crap. Like they're cropping all this time. Right. They're seeding the crabs and they're getting some of it. I'm like, what about the 90% of people who weren't ready to jump in right now?
- [74:59]
A
Yeah, I think that's a huge different. I know that's a big pain point is like, like, okay, you've got the leads and they're not converting. I mean I can tell you conversations I'm having with my peers who are doing webinars and summits. Like, I actually would be curious too. Like, okay, summits are one thing, but I would you. What about even helping people who do webinars? Helping people who do webinars convert their leads better because it's. I, I know people who are getting. I was talking to a friend the other day. She's like, I got a thousand people to sign up for my webinar. But her webinar was not. She did not know what to do when they weren't converting. So there's an absolutely a need for that. It's a huge pain point.
- [75:38]
B
Yes. That has been my secondary niche. And because it's easier to get clients because more people are waking up thinking I need to do a webinar.
- [75:45]
A
Yes.
- [75:45]
B
The marketing, they are like, I need to do one, but wait, I did one and I didn't get enough people in or I get enough people in but not enough showed up or not enough showed up and they didn't sell out. There's three pain points which are similar to a stomach in a lot of ways minus the way you structure the webinar. So yeah, that's my secondary Thing. That's why. That's why I don't necessarily want to call the program. That's my other thing. Right. Do I call it instead of that? It was going to be launch to sold out. Because it's like we do again, the Legion event, a conversion event, and then we have a conversion strategy that's repeatable anyway.
- [76:23]
A
If you were my client, I would want to hone in on. I want to find a name that really gives. Gets to this idea of you have leads and they're not converting. Like that is your specific thing. It's like, it's like they have a leaky bucket. Like you're filling. You're. You're spending the time. Oftentimes you're spending the money to fill up your bucket and you have this giant leak. I think we need to figure out how to make sure that angle is really clear that it's not just about launching to sold out. That's a little bit more vague. There's a lot of ways to get sold out in a launch, but specifically it's about converting the leads who are coming.
- [76:59]
B
Okay.
- [77:00]
A
I think, I think that that positioning needs to be really clear.
- [77:05]
B
Yeah, I think. And I think it's true. Then you think about who am I attracting. Right. Because so far I've been attracting people who don't have leads for them to hear. Summit, thousand leads. Great. I want it now. They jump in, but again, they're not monetizing. So I'm going to serve both people who say, like, okay, I'm ready to launch my offer and I just need like a jump. Like a jump in my. Even if it's a small summit, 300 people jump. You don't have a huge food summit, 300 jump. And. But then we jump in. We're already having a plan. We know exactly what we're going to do with it. And I can show you on a piece of, you know, on a spreadsheet or piece of paper, the numbers based on averages, what to expect along the journey.
- [77:47]
A
Yeah, totally. I think we just have to hone in on what's really going to make that clear. Like, oh, yeah, that's. That's what I'm looking for. Right. I think it's just. And I have found too, like, I don't necessarily know that a lot of people, it's. It's a little surprising, but I don't think people are as exciting, about as excited about, like, launching is. Can be a little bit of a, you know, they're like, that's a lot. Versus, like the idea of turning the people that you already like, you are losing leads. Like, how to actually be higher, converting with the leads that you're getting is a real pain point for people because that's happening every single day in their business. Right? Yeah. So I think. I think it just sounds like a messaging piece for you, and I think we would just want to lean into that, into what makes you different, into that. Differentiator.
- [78:38]
B
Yeah. I have an entire group program already built out called, literally launched to sold out.
- [78:45]
A
Yeah.
- [78:45]
B
So. Well, we don't change it.
- [78:47]
A
No, you don't. No, I don't think you need to change. See, this is the thing. This is good. You don't. Like, a lot of times with messaging and positioning, you never. I very rarely change, like, the actual what's inside the offer. I'm sure what's inside there is great. That's your ip, that's your wheelhouse. But when we think about how we're marketing it and like, basically just like the outside of it and how it's landing with people, that's the part that I might want to look at just to see if it's really going to hit. Like, oh, yeah, I'm interested in that.
- [79:16]
B
That. No, 100%. And I understand the marketing is an experiment. We got to throw it out and see which one. Which one is landing, which one is getting the people in. So.
- [79:23]
A
Yeah, but you're not going to have to change your whole program. No.
- [79:27]
B
Good. I've worked on it for years in the pandemic.
- [79:31]
A
Yeah, I get.
- [79:32]
B
I just want to launch it, Stephanie. That's why I want to hire you. Because honestly, I'm this close and I've been this close.
- [79:38]
A
Girl, just get in. Just get in. We're gonna get it. We're gonna get it done. And that's the thing I want to. We'll talk about this more in your sales call too, for your individual situation, but just to address the group having that thought. I get that it's like the chicken or the egg. Like, I want to be able to pay for this, but I'm gonna try to make the money to be able to pay for it. My thought on that is join sogp, learn how to make more money, and then it becomes a non issue. Right. Like, it's not just about making enough for this investment. We teach you how to make. Make more money beyond the investment. It is the skill of sales. Like, that's the whole point of being in. So it's like, come with us so we can teach you how to make Money. And this will never be an issue again.
- [80:19]
B
I love that. And I will tell you, totally hit the nail on the head when you said the fear of being successful.
- [80:27]
A
Yes.
- [80:28]
B
Of. Of totally. That's come up for me so many times. Right. Because I mean, I work with one on one with clients and you can call me and middle of the night and I'll tell you when their deadline is, when they're in their summit date is, when their tagline is what the current task at issue. And I'm going to be nagging them all week about getting it done. But I only have a handful, right. Like I have 5 max. So I can focus one day per client versus scaling to even 10 or 20 clients and not having that superpower or I know where you at. Like, you know, but I know you're really good at it. But like not having that, I, you know, I understand part of it is like letting go of that's a control issue that I have always, always done it. But it's not working financially. Right.
- [81:09]
A
Yep.
- [81:10]
B
So I get to change it. But like, there's a huge fear, which I know, I think has been stopping me. I mean, this has been written down. This is my 2025 plan. I'm cute too. Almost.
- [81:22]
A
Yeah.
- [81:23]
B
So you he it. That was. That was really good.
- [81:25]
A
Yeah, it's true. And it's like you have to do something different in order to be able to move past it.
- [81:30]
B
Yeah. And I kind of need your help, but basically like telling me, okay, so if I do have 20 clients, not what does it look like as far as.
- [81:37]
A
Yeah, yeah. I told this story earlier in the week, but one of our clients ended up launching a group and got a hundred people. And she was freaking out.
- [81:46]
B
She was like, I would freak out.
- [81:48]
A
Yeah, she was freaking out. She's like, what do I have to shut it down? We're like, don't shut it down. You can figure this out. We helped her figure it out. And it ended up being amazing. And it was like no big deal. And it was. It's been so great. So you need somebody when you're increasing your capacity to be successful. And it's scary. Right. And so having a coach and having the mentorship to help you like, regulate, it's kind of like you have to regulate your nervous system on your way to that success and just have that team on your side that's like, this isn't gonna break scaling. Can I call it the scaling scaries? And it's the entire reason I shut down my whole business. I ran away from it. I know what's at stake. It will make you run. Like I shut down my business. I want to make sure everybody knows that this not because I was failing, but because I was succeeding. Like we dream of things going well. You never think about things going so well that you're terrified. And so when things go well, it's really important to be supported so you don't sabotage it. Because I was very scared. I was like, what if people aren't happy? Oh my God. Oh my God. You have to have mentorship to help you hold your success.
- [82:51]
B
Yes, yes, yes. I totally do. Because I often tend to like sometimes care more than my clients do at certain point. And I'm not saying about. They care about the project. Project, but the details. Right. But like you didn't do this video. I'll just get it done for you. Because it needs to be done.
- [83:04]
A
Yeah, right.
- [83:04]
B
In which I couldn't do that or have the kind of detail. Like the responsibility would have to shift somewhat on the client and obviously getting a team. But like when you say a hundred. And I think because part of that is the tech part that I help with too. And obviously I wouldn't be doing it myself. I would have. I have a team that does it now. But I, I supervise it. I, I double check everything that it's working because when an event works great and reminders go on on time, it's a big deal.
- [83:33]
A
Yeah, yeah, we'll help you get there. Well, I'm excited. I'm excited. I'm excited to talk to you more.
- [83:40]
B
Sounds good. Thank you.
- [83:41]
A
Yeah, you got it. All right. Awesome. Everybody, I am going to wrap us up just because I know I promised I'd let us out by 3:30 so I don't want to take yalls time on a Friday. Thank you all all so much for being here all week long. Or if you just came today or you came for part. Whatever. Whatever happened, this was so much fun. When I decided to do my first summit, I was like, how do I do something different? How do I do something that I haven't done before? And I didn't know how this was gonna go. And those of you who've told me that you loved it and it was helpful for you, I'm so grateful. Thank you all for being an amazing audience. Please remember that. Got a couple of things, Just a couple things for you to remember. Steph crowder.com,/apply as or any of the replay pages that you've been sent is where you want to put in your application. If you are even thinking about it and you just want to talk to me, make sure that application goes in before Monday. Okay? It's got to be in by Sunday at midnight. The replays are coming down. So if you've been wanting to catch up or watch again for my clients, thank you so much. That's a really kind comment, Julia. I appreciate it. I did see this as an opportunity for me to lead. I'm so grateful. And, Julia, I'm really looking forward to talking to you. So please, please, please put in your application. We need to talk. So, yes, after the weekend, the. The replays are coming down. The bonus is going away, so get your application in. I am so excited. I've already welcomed. Welcomed a number of new clients into the program, been having lots of great conversations. This Mastermind is incredible. There's a reason that I. It is the only offer I'm planning on doing this whole year, because it is that good. And I'm just going all in on it because we get so many results. And I know I have more clients that I want to help, so I really can't wait to talk to you all. Please reach out. I'm also on Instagram at Hey, Steph Crowder. If you have any questions or you're not sure or anything at all, like, just reach out to me. Me. I think that's everything. Make sure you apply. I'm super excited to review your application. I would love to have you in the Mastermind if it's a good fit. And other than that, thank you all for being here. I hope you have an amazing weekend, and I hope to be talking to you soon. All right, take care, guys. Bye.