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Hello my friends. Welcome to today's podcast episode. I have a special treat for you. I'm really excited about this. If you didn't know, I have been hosting all week long the Sold out Sales System Summit, my five day free summit and it has been going amazing. It has been so much fun and I think the attendees have been getting so much out of it. And I wasn't planning to put the replays on the podcast just because I wasn't really sure if it made sense. But I have since decided. Surprise. We are putting all of the episodes onto the podcast. But here's the deal. They are only going to be here available in the feed through this weekend. So after this Sunday, March 22, all of these replays are coming down from the podcast. So if you want to listen, prioritize listening, take me out on some walks, take me out in the car, but make sure you get your listening done because after Sunday these are coming down. And of course enrollment for sold out group programs is open right now. You're going hear about that in today's replay. You can go to Steph Crowder.com apply and get yourself all applied so that we can talk so that you can secure this amazing bonus that I'm going to be telling you all about and I cannot wait to connect with you soon. Let's go to the show. Welcome to the Courage and Clarity podcast. I'm your host, Steph Crowder. I'm a former sales training director who's helped thousands of entrepreneurs earn a living doing something they love over the past 10 years. On your journey, you'll need the courage to be bold, to take risks, and to do what looks crazy on paper. You'll also need the clarity, the brass tacks, simple strategies that actually work. And on this podcast, we deliver both in equal measure. Oh, and by the way, we've got absolutely no time for bs gross marketing tactics or get rich quick schemes. Just sustainable big business strategies for good humans with big dreams. If that sounds like you, you're in the right place. Let's go. Welcome to day five. It is the grand finale of the Sold Out Sales System Summit. We are talking about predictable sales systems. This is my jam, this is my wheelhouse. This is what we do in my mastermind. So I'm very excited to kind of put a bow on everything that we've been talking about this week and help you get really thinking about what what your next steps need to be in order to have a predictable sales system that you can rely on to bring you those consistent results. In your business. So we're not on the roller coaster and not feeling random as you progress through your year. Okay, I'm going to skip my intro. I think most of you know who I am by now. If you don't, you can catch up on my other days. So like I said, welcome to day five. This is our final day where we're going to be putting everything together. I do want you to know and remember that enrollment for sold out group programs is open. And Sunday, Sunday, Sunday, Sunday is the last day that you will be eligible for my done for you launch build bonus. We're going to be talking more about that today. I think you'll have a better sense of like what's included with that after today. But you have to have your application in by the end of the weekend and you either have to be enrolled or at least have your sales call booked with me. I do have some space next week. If you still need to talk, that's totally fine. But. But you have to be on my calendar by the end of the weekend. I am not making any exceptions. Please don't miss it. Okay, so get your application in. If you've been waiting, you're like, oh, yeah, I'm going to get to that. Just go ahead and get your application in. So you can either go ahead and enroll right away or make sure you have that sales call with me books that we can talk about your situation. Okay, it's stephcrowder.com apply is the place for you to go. Or if you've been watching the replays, if you scroll down, it's on that page too. Cool. So for today, we are going to talk about the real reason that sales and launching have felt exhausting for you. Okay. And we're going to talk about how to make it easier. I know this is going to be great news. For those of you who feel exhausted by selling, intimidated by selling, tired of selling, we're going to cover all of that. We're also going to talk about the hidden reason that most business owners stay stuck at the same revenue level year after year. If you're not stuck stuck, it is normal to get to a place where you plateau and we're going to talk about why that happens. Okay. We're also going to go over the full system that makes hitting your sales goal feel inevitable and how to turn everything you've learned this week into a machine that can run every quarter in your business on repeat. Okay. Now I do just want to say that I'm going to be talking a lot and going deeper into my system specifically for when you're launching. But I want you to know for those of you who have a different kind of offer, you're going to be doing one on one or maybe a combination of group and one on one. This absolutely many if not all of the principles really apply to those offers as well. And make sure you stick around because I'm going to be weaving in some pieces of how our clients have been using these strategies for one on one in their business as well. So don't get too intimidated if you're like, oh my God, this is a lot for launching. I want you to see it. If you're a newer person and you're more on the beginner side of things, I want you to see it as kind of like a North Star for you of maybe where you're heading in the future. Even if you're not there right now, it's really great for you to know, like, what's coming up, what you need to be working towards. Okay. And you can also be implementing pieces of it no matter where you are in your business. Okay. So if you've ever said, I feel like I'm always starting over when I go to sell, like I'm kind of making it up as I go along, something I hear a lot of. Or if you're somebody who uses launches and sells with launches of any kind, you might be thinking, I had a great launch once or I had a great launch in 2023 and I can't seem to repeat it or my results have changed. Okay. Hear that a lot. It's just because we need to update your strategy. That's literally all that's happening. Right. And possibly your mindset as well. I know what I need to do. I just can't seem to string it all together. And is also a big part of this. If you've said any of these things, you're in the right place. Okay. So let me know if any of these resonate with you. So. And you can also, like, as I was making today's training, I was also thinking about these pieces. I'm willing to bet that you've said some or all of these things as well, or you felt these things. Every new launch is built from scratch. Every new offer is built from scratch. Every new sale that you do is built from scratch. Different approach, different timeline, different energy. Right. You may have had a launch that worked once upon a time and you've been trying to recreate it ever since with no idea why it worked or what changed. Maybe you're someone who has tried launching and midway through you run out of things to say and go quiet or you get embarrassed or you feel like it's not working. And that is the moment when consistency matters most. But we kind of like peter out is something that I see. You might close up your cart or finish up a campaign or finish up a sales offer and you feel exhausted. You might just be like, I'm so glad that's over. Like, I'm just done with it. Right? With no clear picture of what you're going to do differently next time, we're not actually learning from it. Part of you is quietly relieved when a launch doesn't fill because you're not even sure how you would handle more. This might be something that you're thinking really sneakily deep down and maybe even sabotaging your own launch. Because growth is scary, right? And the revenue roller coaster continues. Some months are great, some months are terrifying. How many of you here identify with anything you see today? I'm willing to bet that there's something here that resonates, right? So here's what I want to kind of just recap and show you how this is going to tie together. We've covered a lot, we've done a lot this week, but it all connects. Okay? So day one, we talked about having a predictable plan and the solve and the solution for that was having a 90 day plan that's built around your money making activities so you always know what you should be working on. Okay? We also talked about predictable content. Now this is all about a content bridge that points people towards your offer and builds trust over time to create. So it's using your content to create reliable results. We talked about predictable launches and having a launch event that opens the window of possibility and moves people to a decision point. Yesterday we talked about predictable audience growth and the flywheel. I think you guys loved this one. The flywheel that turns your client results. Results into marketing and keeps your funnel full. Now here we are on day five talking about predictable sales system and you need the sales recipe that's going to tie this all together and make it rinse and repeat. Okay? Y' all see how that connects? That's what we're doing today. Here's the honest truth. I know that you already knew some version of all of this or most of this, right? You didn't need me to tell you that you need a plan. Okay? You probably didn't need me to tell you that your content should have calls to action. You probably already knew that A sold out offer takes more than one post and you knew that you should be growing your audience. Okay, but listen, knowing was never the problem. Information was never your issue. The problem is that none of it has been cohesive and connected, okay? And none of it has been on a schedule that actually works. It's one thing to have a plethora of information and knowing you're like, think about how many contexts in your life you know what you're supposed to do, but knowing doesn't get it done. Knowing doesn't create the results. If you've ever had any kind of fitness goal or any kind of like physique goal, this is the perfect example. You can know how you're supposed to eat and that you're supposed to get your steps and that you're supposed to do all the things. Does that mean that you do it? That those are two very different things? It really comes down to having it be continuous and fitting together in a kind of like an ecosystem that is actually realistic for you, fits your life and is individualized to you and your business. So information is not enough. Information is at an all time high. You can get information from chat GPT, you can get information from, you know, AI and the library and books and podcasts. Like, this is not an information problem. Right? It's an individualization problem and it's an implementation problem. Okay? The people who hit consistent revenue with sold out and scalable offers are not working harder than you. Okay? Can I just tell you that they're not working harder than you. They are running a system while everyone else is running on effort. So I want you to know that selling well and launching and some of you have said to me like, wow, everything you're doing this week, like, it looks like so much work, it looks really hard. And, and I keep saying not really. And the reason for that is because I am running a system. I am not running on effort. I want you to think about different fuel types. Like if you had a gas car versus an electric car, this is like fixing the fuel that is running your business. So let's talk about that. Here's what running on scattered effort looks like. And spoiler alert, it's really exhausting and it takes more of your energy. When every quarter is a new experience experiment. When every quarter starts with a blank page, you spend the same energy every time and get unpredictable results. When the sales come in, it feels like luck and when they don't, it feels like failure. That's exhausting. Okay? And when you never really know exactly what Worked. You can't repeat it. I want you to know this is what is exhausting you. This is what is feeling difficult in your sales. It's not the actual act of selling. It's not the actual act of launching. It's scattered effort. Let me know what you all think about that. Does that make sense? And go in the chat. Yes. Yeah. Cool. Okay. If you are exhausted by launching and selling, you're still running on effort. Okay. It's like you're, again, your fuel type. If you're running on effort, it feels exhausting. It doesn't compound it. Like, one sales window should be stacking on top of the next. Okay. And it also depends on how much you have left in the tank on any given week. And that's a problem because you could be having every. All of the carpet in your house ripped up. I was on the phone with my good friend Claire Pelz this morning, and she literally heard me going from floor to floor. There's contractors on every floor of my house. Right. There was a time when I was running on effort in my sales, and I would not have been able to pull this off. But because I'm running a system, it really doesn't matter. You can have chaos on the outside. You can be going through something, and we're gonna. I have some examples of people who've gone. Been going through serious things and are still able to launch. When you run a system, you can have chaos on the outside, but you're calm and steady within because you know what you're doing, and you're just going through the steps. You're just using your recipe. Right. A system will work whether you're having your best week or your hardest week. Okay. That's really what we're working towards. So I want to talk about this, too. This is kind of sneaky, and this won't be for all of you, but somebody I know really needs to hear this. A lot of business owners are subconsciously keeping themselves from growing. This might be you. And if it's you, you can tell me in the chat. I'm pretty sure I'm the only person who can see it, so you can tell me. I won't call you out. Okay. But it might not be that you don't want more. Like, you might actually be like, I really want more. Like, you're saying, I want more. I want more. But more like accepting more clients and growing your business might feel like more of everything, and that feels like more complexity and more pressure and more required of you. And you're like, no, thanks. That sounds like a lot, right? So the questions that your brain are quietly asking every launch or every time you go to sell might be, how will I handle all those people? This is like a form of fear of success, right? Like, what if it works? What if it works? What if I over promise in the sales process and burn out trying to deliver it? What if more clients just means more chaos? Okay? If these are unresolved for you, you will, without realizing it, quietly pump the brakes in your business, in your launch, in your selling, and every launch, every sales call, every interested lead, every time will not convert. When you're in this space of quietly being afraid to grow, you might be like, no, no, I really want to grow. But if you have any of this going on where you're like, yeah, but I don't know how I would handle it, you will cancel yourself out from allowing it in and rising to that new level. Okay? The answer, like, this is what I'm saying. If you feel like the answer is more hustle, you're going to turn it down every time. It's like, no, thanks. I don't want to have to work harder. I remember when I got to a point in my business where I realized I don't have any more effort to give. Literally, I'm at my capacity for effort. I remember saying to my coach, my effort, like, I can't give anymore. I'm going to have to figure out another way to grow my business that doesn't have to do with my effort. Because the answer is not more hustle. It's not more mindset work, and it's not more time. Everybody's favorite is more time. It's not more time, I promise you. It's a system and a game plan that makes scaling feel safe. You can feel safe scaling because you know exactly what happens next, because that's the definition of predictable. Okay. So a lot of times it's so easy to blame how much time we have or be like, oh, you know, I don't want to grow my business that big. That sounds like that's going to be too much. But that's really not what's required at all. So I just wanted to share a couple examples of this that have literally come in this week from my clients. A system makes sales feel easy, natural, and inevitable. And these are people that hated selling when we met. Okay, so this is one of my clients. She said, this guy found me through a search, and by the end of the call, we decided our meeting schedule, feedback, rhythm, his first assignments Method of payment for the deposit, and exactly what our goals are. So he still has to sign the contract, but I would be shocked if he didn't do so. I'm not even nervous about these sales calls now. In October, I had no idea how to conduct one, and now they feel easy. I teach my clients exactly how to run high converting sales calls. I could definitely get better at limiting the time I spend, but that seems like a small price to pay for a 6k client. We'll be starting in May. I'm booked out until then. I'm officially on a wait list. Thank you, Steph, for teaching me how to do this. Okay, and then another of my clients DM'd me this week and said, I cannot believe I'm saying this, but these days, selling feels like the easiest part. Okay, this is not a personality thing. Most of my clients identify as introverts. It is a system and a recipe that makes people. People feel like they know what they're doing and then they just have to work it and practice it. Okay, so here's the. The. The what I need you to think about. We have another little framework for how you are going to create this system for yourself. I call it Buzz Blitz. Okay, Buzz Blitz is my launching system, but it's also a framework that you can think about anytime you want to increase your sales. So Buzz Blitz is an architecture that makes everything repeatable. It's not even a strategy. It's definitely not. But it is a full end to end system with a beginning, a middle, and an end that you will run every time you do a launch. Okay, so there's three stages. Remember yesterday we had mine shine and sign. I have another little one for you. This is heat, host and close. Okay? For any of your sales campaigns, anytime you want to speed up your sales, and certainly when you want to launch. So stage one is the heat phase. You are heating people up. You are heating your audience. Okay? Most people just skip this when they go to sell. They go quiet for weeks and weeks and then they suddenly enroll that they're selling and their audience is like. It's like splashing cold water on your face. Right? And they had no idea that this was coming. So heating is the three to four weeks before you want your sales. What you're doing in that time, it involves content, conversations, and visibility all intentionally building toward that one moment. So, so by the time you open to. To make your. Sorry. By the time you make your invitation or you open up your cart, the room is already full and warm. Okay, so we have to be thinking about what are you doing in this heat phase. And so when I work with my clients, something that we do, for example, is I give you email templates and a full system for exactly what you should be saying. During the heat stage, we do full feedback reviews where we say, here's what your subject lines should be, here's what the content should be, here's how you can get people to a place where they are ready for. For stage two. Stage two is host. Okay. Host is where you have your launch event. We talked a bit about launch events on Wednesday with our predictable launches. So this is where you're having a webinar, a live training, a free challenge, something like that. And most people, a lot of people skip this or they turn it into a teaching session. We talked about this a lot on Wednesday. That leaves people maybe inspired, I would even say more often it's just informed but not buying. Okay, so a great launch event doesn't inform. It opens a window. It moves the right people, people from. I've been thinking about it, I don't know, maybe to I'm ready. And we talked on Wednesday about the Converts framework, right? This is where that Converts system really does its work. When you've been heating people and now it's time to host them, what kind of event are you going to do that's going to really open up that window of possibility? So, of course, this is what we do inside of our mastermind with our clients launch events with webinars. Not only do we teach you step by step exactly how to do it, but we also give very thorough feedback. I personally give slides side by side reviews to my clients to make sure that this isn't going to just be a fun training, that this isn't just going to be like, hey, thanks so much, that was super helpful. But that it's actually going to be high converting, right? And then stage three is close. So in the closed stage, where a lot of entrepreneurs make mistakes is they go quiet. Okay? They go quiet right when they should be showing up the hardest. They post once or they post a few times. It's quiet out there. It feels uncomfortable. And so our assumption, very human assumption, is that it's not working. Okay? The close is the open cart period. And you really have to see this as a skill. It can be uncomfortable, it can feel vulnerable. And it's really important to train yourself to endure that and also to learn how to recognize interest. This is something that most people miss. They will have little leads and little sparks of. Of interest. And unless somebody's beating down your door saying, hey, how do I buy from you? Many of you are not recognizing that you have interested people. People coming to your launch event is interest people. Dming and liking and opening your emails. All of that is interest. And most people just, like, cruise right past it. I always give this analogy where it's like, if for those of you who are married off, like me, there's been a long time, but back in the day, when you're single and you're, like, at a bar and somebody's flirting with you, and you go back to your friends, you think you're just talking to somebody. You go back to your friends, and your friends are like, that person was flirting with you. And you're like, huh? No, they weren't. Like, we were just talking. And they're like, no, they definitely liked you. And you were like, I didn't clock that at all. Many of you are doing that with your leads. It's like they're batting their eyelashes at you, and you're just missing it completely. You're missing the cues, okay? So you have to learn how to follow up with confidence without being sleazy, without being awkward, without being pushy, but doing it in a way that makes people feel truly invited. I cannot tell you how many clients I've worked with who working with me was not really on their. Like, they weren't really gonna do it on their own, but when I invited them and started the conversation, they're like, you know what? Yeah, like, I want to do this. I want to talk to you. Okay? You cannot assume that the people that you look up to, even people with really big businesses, they are doing this stuff. They just might not be talking about it. Okay? So you need to know exactly what to say and when. And the close is where the money is made, and it truly is where most launches fall apart. And it's such a bummer because so many people put in so much work into the heat pH, the host phase. Like, you host this webinar, you do all this work, you make your slides, and then I see a lot of people fumbling at the close. And this is kind of my specialty, is, like, weathering this and helping people really actually create the results. So for those of you that were on the call yesterday or watched the replay when my client Kinsey popped on and talked about how a week ago, Kinsey came onto my call and was like, I'm sitting at four people. My car is closing. We walked through exactly what to do to turn their launch Around. And as Kinsey shared Yesterday, they had 11 people. Okay, that came in the close phase. All right? That doesn't happen automatically. What most people will do is they'll be like, oh, I only got four shoe. Like, that sucks. Right? Versus what are all of the things. And believe me that I have unlimited ideas for you. Unlimited ideas of things you can do in the closed phase to change your results. And that was a perfect example of going from four. Like, Kinsey easily could have just quit at four, been like, that was it. Right? But knowing what to do to change those results from 4 to 11. Okay, that's a huge difference. Okay, let me see what y' all think. What do y' all think about this Kinsey setup? Kinsey's here. Just booked another one today, too. Exactly. Yeah. We talk about the exact strategies for how you do this. All right, y' all, let me know if you have questions as we go. I know Buzz Blitz can be a lot. It is the heart of what I teach. And so if you have questions about it, especially as I get into the next piece, get your pencils ready because I'm going to show you like week by week what this can look like. I totally expect you might have questions. Okay, so if you are launching, you want to make it impossible to miss, and Buzz Blitz helps you do that. So I have a little acronym for you that can help you remember what you need to do. It's warms. Get it? We're warming people up. We're war warming people up with our Buzz Blitz. Okay, so the first stage of a great launch is the wait list and warm up. So I teach my clients how to scoop up. All of us have low hanging fruit that is out there and ready and has been watching you and they just need to be invited. So at the beginning of a launch, many times, not all the time, but many of my clients choose to do a wait list, a VIP wait list. Sort of like, like whole mini situation where we're reaching out to people and starting to close sales before the public launch even begins. So when y' all are following me and reading my emails and looking at my success stories and you hear people saying, like, my client Melinda, who's like, I sold out my launch before the cart even opened. That is because of the wait list period. So I teach my clients in this stage here how to start making sales before you even publicly announce anything about your offer. This is an amazing feeling to go into a full launch being like, I'm 30% sold out. I'm 60% sold out. We're totally sold out. Okay. So not a lot of people will teach you how to do this, but it can really change your confidence. It can change. It can validate things for you. And it's just super exciting to lock people down who are ready to go. A lot of people miss this. Okay, so there's a lot of revenue opportunity right at the beginning of your launch, and you need a process for locking them down right in the beginning. Okay. The A of Worms is about announcing your event. So when you have a launch event, like I said, a webinar challenge, a summit, whatever, something like that, you need to have a strategy for making sure, like, your event is out there and the A and the R really go together. So the R is rallying registrations. Okay. So it's not enough to just be, like, mentioning your thing a couple of times. 99% of people, if I go and audit their social platforms or I go look at your website, I would have no idea that you have an event coming up. You're like, yeah, but I have a workshop. I'm like, where? Right. It kind of goes back to day two when we talked about being super, super obvious and not making me jump through hoops. If you have a launch event, it should slap me on the face. It should be on all of your platforms. It should be everywhere. I should not be able to miss it if I have a busy life. You should be telling me about it 50 times to make sure that I'm signed up. And 99 of people are not creating enough visibility to Dr. Traffic. So then you go to host your event and your attendance sucks, or nobody signed up and you're wondering why, and most people mistakenly are like, my topic wasn't good enough, or, you know, people just aren't interested. And that's not actually what happened. This. The answer is typically a lot simpler. They just missed it. They didn't know what was happening. So you have to make it impossible to miss with a system that is going to really help them say yes and get it onto their calendar so that they can join you. Okay. Then we get to the M. This one's a big mistake that people make is before you actually start promoting, you want to be educating about your offer. Okay, again, when you just. We used to do it this way for those of you who've been around for a while, like in 2020, it would be like, surprise my offers here. And, like, that kind of worked. But that's just not how buyers are moving right now. They want some time to think about it, they want to look at their finances, they want to run the numbers. And so I teach a system for educating about your offer before your launch event. You should have people coming to you on day one who are like, yep, I'm ready. I have my credit card, I'm good to go. Like, let's do this. Some people are going to need the education of your sales week, which we'll talk about. But most of you are not doing enough offer education. Like, it's actually incredible to me. As much as I feel like I've talked about sold out group programs this week, I'll talk to people. People will DM me and be like, what's included? What is it again? So you're thinking that people know your offer. They don't. They don't know your offer. They don't understand it. They don't know what's going on because they're busy and they just have 700 other things going on. So when you start to warm people up to your offer and start seeding your offer ahead of time, it really prepares you to have the best sales week possible. So then the S is your sales week. It can be two weeks as well. Just kind of depends. And I help my clients decide what the right timeline looks like for them. But this is where you are doing your launch event. You are opening up the doors and this is where you're making your sales and you're in that close phase that we talked about. So this is our warms system. And inside of sold out group programs, we do every single step. We talk about the emails that need to go out, the content of your launch events. Like every single step that you need is included. But this is the high level overview of what you need to do to have sold out launches. Let's see. Yes, this event is my sales week. Correct. Well, well, let me take it back. This is a little different. I'm having a. Basically this is a multi day launch event. Right. So I'm kind of like here, my sales week is going to be two weeks. Right. Because my cart closes next Friday. If I was doing a one time webinar then I typically do like a week. But because this is a five day, I don't usually do it like this, but sometimes I do. And because this is a five day training, it's a multi day launch event. We'll wrap up today and then we'll really be in my sales week. Right. But I am making sales throughout this week. Absolutely. As I've shared. Yeah. Does that just mean more posts? I'M assuming, Angela, you might mean, like helping people not miss it. Sometimes. Sometimes it's more posts, but sometimes it's also. It's a qua. It's a quantity thing. Yes, but it's also a quality thing. It's like, what are we saying in those posts? More posts. Posts that are not high. Converting more posts that are not interesting and effective is not going to fix it. So we need to have. It's not just. It's making sure you're saying it, but it's also what you're saying. And with Buzz Blitz, we cover both. Okay, Use your sales call format. Oh, this is Kinsey talking about signing more people. Use your sales call format. We teach an sogp also reached out to a lurker I've been noticing, and she thanked me so many times in tears for making the first move. Oh my God. Okay, I have to take a screenshot of that Kenzie, because I feel like I need to go on like a Instagram rampage about that. So box moment soapbox moment is coming. This is huge. So often we don't want to make the first move. We're like, that looks desperate. That looks pushy. I have reached out to so many people. I have invited so many people and a lot of people don't come and that's fine. I have never, ever knock on wood in years had somebody be like, you know what? This is really off putting. Like, I wish you hadn't reached out to me. I have had many people say, I am so glad you reached out. Thank you for thinking of me, guys. It feels good to be thought of when we do it in the right way. I'm not talking about cold DMS. I get a million cold DMs. They piss me off. I hate them. But when you authentically have a reason to reach out to somebody and we teach you how to identify who to reach out to and do what to. To say all of this. We have templates for all of it in sold out group programs. But when we don't do that, like really think about this person of Kinsey's who was in tears for being thought of. I think our default setting is to think that it's going to be unwelcome. But it's like, what if making the first move changes someone's life? And oftentimes it can and it will. So you have to learn how to do that. It will absolutely change your results. Thank you for sharing that. Okay, so I want to share some case studies about, like, Buzz Blitz in action because, like, I said, Buzz Blitz is like the heart of what I teach in sold out group programs. So here is a client who teaches online courses about ceramics. Okay. Ceramic glazes. Okay, I know. I tell you, we have all different kinds of niches. Here's another example of, you know, not a business coach, not a money coach. Like not, you know, something a little bit more unique. Right. So she came to us with a course based business that felt messy and overwhelming. Those were her words. And she really wanted a clear system for scaling and to feel more supported. So she came in and used Buzz Blitz and easily customized our plug and play templates promote her launches of her ceramics courses. She received robust deep dive feedback on her previous webinars and reworked them to fit the Converts framework. She had her best launch ever recently. This was just January. Even when she was going through a very heavy time personally and needed to step away, she actually handed her entire launch to her assistant and still exceeded her best goal. That this is what's possible when you implement a Buzz Blitz system and then make it work with all of the feedback and tweaking that we do in the testing. Okay. She was recently able to fulfill a big personal goal of purchasing a house as one of her goals on the way into our program. And just yesterday she reported she's doing another launch of a different program. I think this is an SO GP record. 3,227 people have registered for her webinar and almost a thousand people showed up live. Okay. Which is also a personal record for her. Okay. So this is Buzz Blitz in action. Here's another case study for one of my clients who has a membership about homemaking. She came to us with a membership that had hit an enrollment plateau. She was underselling the value of her group, but she didn't want to be pushy or annoying in order to get more members. So she reported and told us on her way in that she was tired of making stuff up in an attempt to increase her enrollments. And she really wanted a reliable framework. So. So we worked with her on her webinars and her emails. I personally tore down both lovingly. I'm very nice. People are always afraid. I give really helpful feedback and I'm never mean. Okay. I'm never going to tell you it's bad. It's never bad. It's just we can improve. So I absolutely went through her webinar with a fine tooth comb. I went through her sales emails with a fine tooth comb, told her exactly what to change, helped train her on how to Become bolder and more unique in her messaging. And in her latest launch in January, she hit her. Her best goal was 40. She got 78. Okay. With her launch, she now has a system for creating compelling client attracting workshops, an email system to warn people and invite them, and a clear roadmap to follow throughout the year. Okay, and I gotta give you guys one more example. I know this is a lot of words, but this was a recent win that I really wanted to share. So this is one of our clients who just had his first six figure launch week. These are his exact words. I wanted to drop in here with a huge thank you. A word of encouragement for anyone who's in the middle of the work wondering if all this launch stuff actually works. Short answer, it does. Longer answer, just do it. Step, Steph says. This past month I ran my very first true launch using Steph's full buzz, blitz and converts process. I've run a group program for three years, but I've never had a predictable, data backed, step by step process for adding people. It's always felt a little throw spaghetti at the wall and pray. This time completely different. I ended up enrolling eight incredibly aligned churches. So he helps churches increase their, their congregation, their membership. With a couple conversations still floating out there. For my market, churches where investing in coaching is not the norm, this feels like a massive win. I didn't outsmart the system, I didn't innovate a new tactic. I just followed Steph's plan exactly. The narrative arc, problem agitation, the invitation, the daily visibility, the whole framework. And it worked. If you're in this community wondering if it, if the work pays off, it does. If you're wondering if your market is too niche or too skeptical, they aren't. If you're wondering whether to trust the process, trust it. Steph, I'm so grateful you're teaching Templates, coaching and frameworks made this launch feel like the first predictable, predictable one I've ever done. I'm celebrating today because you helped build the structure that made it possible. Okay, so this is. I just want to give you an example of what can happen when you just follow the steps. Okay, so you don't make up a launch, you just literally run the play. We give you the game plan, you run the play, and then you run it again. And you run it again. And every time you do it, a warmer audience, a tighter process and a bigger result. Okay, so here's all the stuff that you need to run a full launch. And I know it might sound overwhelming if you were to go and do this all on your own. It is a lot of work if you're making it up from scratch. So five weeks of emails written, sequenced and timed out correctly. A launch event that is structured to move people to a decision, not just to teach them. A content plan that primes your audience before the cart ever opens happens. A clear open cart strategy and knowing what to say on day one, day three, day five and your cart close day. A way to follow up with people who showed interest but didn't buy. And a huge, huge, huge. A post launch debrief so you actually know what worked. Most people have none of this going into a launch. Some have one or two pieces. No one has all six built, sequenced and ready to go. Okay? And so Buzz Blitz isn't just a framework. It's a complete done with you launch system. And for those of you who are going to join us or you know, have your application in by Sunday, it's not even done with you, it's done for you. I'm literally going to do this for you. Okay? But most of the time it's a done with you system. We give you all the templates, they're all backed by sales Psychology Battle Tested. Every email in your five week launch is written and ready to make your own. We have a full launch calendar so you know exactly what to do on every single day. And then the converts launch event, the structure that's going to open that window of possibility and move people to a decision. We're going to do all of this without ads, without a team. Many of my clients don't have a team at all. It's just a system that works. Okay? So we also give you your content plan, what to post, what angles to use, how to prime your audience before the cart ever opens, and that repeatable process so you can eventually hand it to a team member when you are ready to scale. So this is truly the system that I have used and continue to use to fill up my own group programs year after year. I've done it through babies, I've done it through a pandemic, I've done it through algorithm changes, economy, you name it. We've, we've tested Buzz Blitz through it and it works. Okay? And like I said, for the first time ever, I will build it for you. Okay? So if you apply and enroll by the end of the weekend, you receive that done for you launch build. And by the way, you can apply and just have your sales call booked, you're still eligible. Okay? So I will give you your launch event, I will tell you what it is, is what the title is, and it'll be fully outlined. I will give you your launch topics, five weeks of emails backed by Sales Psychology. I'll give you the subject line and I will outline it for you, give you the topic. You just have to fill in the blanks, which you could also use our templates for that and also your content plan. If you have a podcast, I will choose the titles for you and I will also choose social media angles and I'll script them for you. Okay. All you're going to have to do is, is fill in the blanks and I will show you how you can fill in the blanks really easily without it taking a ton of time.