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Today on the podcast, Erica sits down with Lulu Ge, a first-generation Chinese-American founder and former fashion executive who built Elix a modern wellness brand rooted in Traditional Chinese Medicine (TCM) and backed by over 240 clinical studies. What started as her personal healing journey after coming off birth control has become a growing wellness movement—one that asks you to look at your health differently.

At Elix, users complete a digital health assessment—and yes, they upload a photo of their tongue. Why? Because in TCM, the tongue is a map of internal health—showing signs of stress, poor sleep, digestive imbalances, and more. The brand is truly doing incredible things, revolutionizing women's health care and allowing them to take their care into their own hands. Elix focuses on providing options to people who have not had access to care, and invests in studies on conditions ignored by traditional healthcare, like fibroids and PCOS. What is most impressive is the over 500,000 cycles they have supported with personalized, proven herbal formulas that target the root cause of menstrual symptoms – at accessible pricing.

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