The future belongs to the curious.

In this episode of CPG Insiders, Mark Young and Justin Girouard discuss why mindset, imagination, and continuous learning are becoming the most valuable skills in the age of AI.

They also share the books that have had the greatest impact on their thinking around entrepreneurship, growth, leadership, influence, communication, and innovation.

Topics include:

The 10-80-10 AI framework
Why 10X thinking changes decision-making
Who Not How and scaling through people
The psychology of influence and persuasion
Entrepreneurial operating systems and business growth
Negotiation lessons from FBI hostage negotiator Chris Voss
The future of AI, technology, and human potential

Plus, a complete reading list featuring books from Benjamin Hardy, Dan Sullivan, Byron Sharp, Robert Cialdini, Angus Fletcher, Peter Diamandis, Chris Voss, and more.

Featured books include:

The 27 Unbreakable Rules
HYPNO-TI$ING
The Science of Scaling
10X Is Easier Than 2X
Who Not How
The Gap and the Gain
Traction
The Greater Game
How Brands Grow
Influence
Pre-Suasion
Primal Intelligence
Never Split the Difference
We Are As Gods