Episode Title: Hustle Culture & Burnout in CPG

Hustle culture has become a badge of honor in CPG—but at what cost?

In this episode of CPG Therapy, Michelle Sheely sits down with Kate Cash, Founder of Spark Strategic Advisors, to unpack the real impact of relentless productivity, constant ambition, and the pressure to always be “on.”

Together, they explore how hustle culture is often fear-based—tying self-worth to outcomes and creating anxiety, imposter syndrome, and burnout. Michelle shares her personal story as a 10-year heart disease survivor and how chronic stress became a wake-up call that forced her to redefine success and sustainability.

This conversation covers:
• Why burnout is a culture signal—not a personal failure
• How high-performance doesn’t require self-sacrifice
• The connection between stress and long-term health
• What healthy leadership actually looks like in CPG
• Why sustainability isn’t just about packaging—it’s about people

If you’re building brands, leading teams, or chasing growth goals, this episode is a reminder that you are not an afterthought—and that rest is strategy.

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🚨 New Episode of CPG Therapy: Hustle Culture & Burnout

Hustle culture has become a badge of honor in CPG.

But at what cost?

In this episode, I sit down with Kate Cash, Founder of Spark Strategic Advisors, to unpack the real impact of relentless productivity, constant ambition, and the pressure to always be “on.”

We talk about:
• Why hustle culture is often fear-based—and ties self-worth to outcomes
• How burnout is a culture signal, not a personal failure
• The real connection between chronic stress and long-term health
• What healthy, high-performance leadership actually looks like
• Why sustainability isn’t just about packaging—it’s about people

As a 10-year heart disease survivor, I know firsthand what happens when stress becomes a lifestyle. This conversation is personal—and necessary.

If you're building brands, leading teams, or chasing big growth goals, this episode is your reminder:

You are not an afterthought.
Rest is strategy.
And high performance should never cost you your health.

Music: Astro Tiki by Outer Spirals