Podcast
CPG Therapy
Hosted by michellesheely · EN
Where CPG brands come to heal their culture and change their mindset
Therapy for founders, teams, and brands trying to make CPG a little less chaotiic and bridge the cultural divide.
7episodes
Episodes
Newest firstAll episodes
CPG Therapy- Hustle Culture & Burnout with Kate Cash
Feb 1100:43:53Tap to summarizeEpisode Title: Hustle Culture & Burnout in CPGHustle culture has become a badge of honor in CPG—but at what cost?In this episode of CPG Therapy, Michelle Sheely sits down with Kate Cash, Founder of Spark Strategic Advisors, to unpack the real impact of relentless productivity, constant ambition, and the pressure to always be “on.”Together, they explore how hustle culture is often fear-based—tying self-worth to outcomes and creating anxiety, imposter syndrome, and burnout. Michelle shares her personal story as a 10-year heart disease survivor and how chronic stress became a wake-up call that forced her to redefine success and sustainability.This conversation covers:• Why burnout is a culture signal—not a personal failure• How high-performance doesn’t require self-sacrifice• The connection between stress and long-term health• What healthy leadership actually looks like in CPG• Why sustainability isn’t just about packaging—it’s about peopleIf you’re building brands, leading teams, or chasing growth goals, this episode is a reminder that you are not an afterthought—and that rest is strategy.Subscribe, rate, and share with someone who needs permission to pause.If you’d like, I can also:Optimize this specifically for YouTube SEO (with keywords woven in more heavily), orCreate a shorter Spotify-only version (Spotify descriptions tend to perform better when slightly tighter).I love that you love it — here’s your LinkedIn version, optimized for engagement and scannability:🚨 New Episode of CPG Therapy: Hustle Culture & BurnoutHustle culture has become a badge of honor in CPG.But at what cost?In this episode, I sit down with Kate Cash, Founder of Spark Strategic Advisors, to unpack the real impact of relentless productivity, constant ambition, and the pressure to always be “on.”We talk about:• Why hustle culture is often fear-based—and ties self-worth to outcomes• How burnout is a culture signal, not a personal failure• The real connection between chronic stress and long-term health• What healthy, high-performance leadership actually looks like• Why sustainability isn’t just about packaging—it’s about peopleAs a 10-year heart disease survivor, I know firsthand what happens when stress becomes a lifestyle. This conversation is personal—and necessary.If you're building brands, leading teams, or chasing big growth goals, this episode is your reminder:You are not an afterthought.Rest is strategy.And high performance should never cost you your health.Music: Astro Tiki by Outer Spirals
Transcribe →CPG Therapy: Brandartica +Trusting Partnerships
Jan 1700:53:07Tap to summarizeEpisode Title : Trust, Partnerships & Branding GuestsPeter Ricciardi + Jeff Litcofsky, founders/operators of Brand ArticaBackground highlights: Disney creative leadership (Peter), consumer electronics + web development/WordPress expertise (Jeff)Michelle kicks off 2026 with optimism and welcomes Brand Artica’s Peter Ricciardi and Jeff Litcofsky to explore trust, partnerships, and brand clarity. The conversation covers why many brands waste money due to unclear positioning, how “Me Too” products get trapped competing on price, and why the best brands make the consumer the hero while the product becomes the toolbox. They also unpack the difference between treating agencies as resources versus true partners, and why delegation requires real trust, clear expectations, and guidelines that keep teams aligned.“Most brands don’t have a marketing problem. They have a clarity problem.”“Social media is like a house party: the best guests listen more than they talk.”“Partners aren’t resources.”“Trust isn’t something you build first, it’s something you earn, then you build on.”If you’re building a brand in 2026: get crystal clear on who you are, stop chasing “more,” and invest in trust-based partnerships that help you scale.2026 is off to the races, and this episode of CPG Therapy is all about the one thing that can accelerate or sabotage brand growth: trust.Michelle Sheely sits down with Peter Ricciardi and Jeff Litcofsky of Brand Artica to break down why most brands don’t have a marketing problem, they have a clarity problem. Together, they unpack how “Me Too” brands get trapped competing on price, why the best brands make the customer the hero (and the product the toolbox), and what real partnership looks like when you hire experts to help you scale.If you’re building in CPG this year, this conversation will help you sharpen your story, strengthen your partnerships, and move into 2026 with confidence.Music By Jay Sheely: Outter Spirals on Spotify
Transcribe →CPG Therapy: Combating Imposter Syndrome with Robert Johnson, Buyer New Seasons Market & Founder of Astra CPG
Dec 2400:42:45Tap to summarizeIn this conversation, Michelle Sheely and Robert Johnson delve into the topic of imposter syndrome, exploring its prevalence, personal experiences, and strategies for overcoming it. They discuss the challenges faced during career transitions, particularly in the CPG and real estate sectors, and emphasize the importance of recognizing one's accomplishments and seeking support from others. The conversation also highlights various types of imposter syndrome and practical tools for managing self-doubt, including visualization and goal setting. Ultimately, the discussion encourages listeners to trust in their abilities and embrace their journeys.
Transcribe →CPG Therapy Episode 3: Self Doubt with Jason Bronstad, CEO Malk Organics (3.1)
Nov 1700:34:56Tap to summarizeProud to share a powerful new episode of CPG Therapy featuring Jason Bronstad, CEO of MALK Organics.Jason opens up about the side of leadership we don’t talk about enough in CPG — self doubt.From scaling brands to navigating high-stakes decisions, he shares how moments of self doubt have shaped his leadership, sharpened his instincts, and strengthened the way he builds teams and culture.This conversation is a reminder that even the strongest leaders feel self doubt — the difference is how you use it. Jason shows us how to turn that inner conflict into clarity and growth.A must-listen for anyone building brands, leading teams, or carrying the weight of big decisions in a fast-moving CPG world.Music: Astro Tiki by the Outer Spirals
Transcribe →Episode 2: Self Deception & Micro Moments Over Time
Nov 200:23:21Tap to summarizeEpisode 2 V2: The Lies We Tell Ourselves — Understanding Self-Deception in CPG CultureWe all lie to ourselves sometimes — not out of malice, but to survive and feel justified in our positions. In this episode, Michelle Sheely, The Queen of Culture, explores how self-deception quietly shapes the way we lead, communicate, and connect. When we justify our own behavior, we stop seeing people as people — and culture begins to erode.Over time, these positive or negative micro-moments define everything: trust, teamwork, and the health of your work culture or home. Tune in to uncover how self-awareness can turn a toxic culture into one that feels like a peaceful Sunday in the park.
Transcribe →Request for Toxic Workplace Culture Stores
Oct 3000:00:29Tap to summarizeI need your toxic workplace culture stories. I want to discuss what to do and what not to do when building employee culture. Come spill the tea with me and let me be a witness to your workplace grief. This can be completely anonymous too, so don't you worry!!!
Transcribe →Episode1 : Building Brands Is Like Troubled Teens In Wilderness Therapy
Oct 1800:33:28Tap to summarizeWelcome to CPG Therapy, where even brands need a little therapy.In this first episode, host Michelle Sheely — the Queen of Culture — draws a powerful parallel between working with people in CPG brands and guiding troubled teens in the wilderness. With over 20 years in sales and leadership, and a background as a wilderness counselor, Michelle shares how the same principles that help people heal can help transform teams and partnerships with the right mindset. You’ll learn:A transformative journey building a business from an "I Can't" mindset to " Fake It Til You Make It." What it takes to survive in the wilderness and CPG: brands are like troubled teens. Introduction to the methodologies that transform leaders and teams. Because every great brand journey starts with getting real — about people, ourselves and what’s holding you back.🛋️ Subscribe to CPG Therapy — taking the curd out of culture, one conversation at a time.
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