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Welcome to CPG Therapy, where even brands need a little therapy.

In this first episode, host Michelle Sheely — the Queen of Culture — draws a powerful parallel between working with people in CPG brands and guiding troubled teens in the wilderness. With over 20 years in sales and leadership, and a background as a wilderness counselor, Michelle shares how the same principles that help people heal can help transform teams and partnerships with the right mindset.

You’ll learn:

A transformative journey building a business from an "I Can't" mindset to " Fake It Til You Make It."

What it takes to survive in the wilderness and CPG: brands are like troubled teens.
Introduction to the methodologies that transform leaders and teams.

Because every great brand journey starts with getting real — about people, ourselves and what’s holding you back.

🛋️ Subscribe to CPG Therapy — taking the curd out of culture, one conversation at a time.