Creating Confidence with Heather Monahan: Episode Summary

Episode Title: Confidence Classic: How To RAISE Your Frequency And CREATE Opportunities You Never Knew Existed with Sales Expert Glenn Lundy
Host: Heather Monahan | YAP Media
Guest: Glenn Lundy
Release Date: April 23, 2025

Introduction to Glenn Lundy

In this compelling episode of Creating Confidence with Heather Monahan, Heather sits down with Glenn Lundy, a distinguished sales expert with over two decades of experience in the automotive industry. Glenn is renowned for transforming a modest dealership handling 120 cars a month into the second-largest used car franchise in the United States. Alongside his professional achievements, Glenn balances his life as a husband and father to eight children, showcasing his prowess both in business and personal realms.

Notable Quote:

"Glenn went from leading a dealership from 120 cars a month to becoming the second largest used car franchise in the country."
— Heather Monahan [00:56]

Glenn's Personal Journey: Overcoming Adversity

Glenn shares a deeply personal narrative of his upbringing and the challenges he faced. Growing up in a lower-middle-class household with a biracial family, he navigated the complexities of cultural identity and familial separation from a young age. The divorce of his parents when he was eleven led to a fragmented childhood, splitting his time between two distinctly different households—each embodying stereotypical cultural traits.

Key Points:

• Cultural Identity Crisis: Glenn felt caught between two worlds, unable to fully identify as either Black or White, leading him to adopt various personas to fit in.
• Consequences of Identity Struggle: This lack of a stable identity resulted in superficial relationships and poor decision-making during his adolescence.
• Homelessness and Despair: Glenn's struggles culminated in homelessness in Southern California, where he faced profound hopelessness and depression, even attempting to take his own life.

Notable Quote:

"If I'm the catalyst for everything bad in my life, does that mean I can be the catalyst for everything good?"
— Glenn Lundy [00:33]

The Turning Point: Self-Discovery and Spiritual Awakening

During his darkest moments, lying on a beach after a suicide attempt, Glenn experienced a profound realization that he was the constant factor in his life's negative patterns. This epiphany sparked a journey of self-discovery, prompting him to explore various spiritual and philosophical teachings.

Key Points:

• Spiritual Exploration: Glenn immersed himself in studies at the Orange County Church of Scientology before transitioning to Buddhism, Catholicism, and ultimately finding solace in Christianity.
• Mind-Body-Spirit Connection: He embraced the understanding that humans are not just mind and body but also spirit, which profoundly influences the creation of life's circumstances.
• Commitment to Growth: Since his awakening, Glenn has dedicated himself to accumulating wisdom, spiritual tuning, and personal development, leading to significant positive transformations in his life.

Notable Quote:

"We're not just mind and body, but we're mind, body, spirit. And it's the spirit element of ourselves that is connected universally that allows us to create good and bad things in our life."
— Glenn Lundy [11:50]

Implementing Leadership Principles: The LEADD Model

Glenn introduces his unique leadership framework, the LEADD model, which stands for Listen, Encourage, Advise, Develop, Daily. This approach emphasizes prioritizing people over profits, fostering a supportive and growth-oriented environment.

Key Points:

• People-First Approach: Unlike the traditional profit-first mentality, Glenn prioritizes employee development to naturally attract customers and revenue.
• LEADD Components:
  • Listen: Actively listening to understand employees' needs and perspectives.
  • Encourage: Providing positive reinforcement to build confidence and morale.
  • Advise: Offering constructive feedback to guide growth and improvement.
  • Develop: Collaborating with employees to develop their skills and potential.
  • Daily Practice: Consistently applying these principles in all interactions.

Notable Quote:

"A great leader will Listen first with the intent to encourage, and then advise areas of growth, development, and opportunity."
— Glenn Lundy [24:41]

Communication Strategies: Mastering the Tone Scale

A significant portion of the discussion delves into effective communication using the Tone Scale, a tool Glenn utilizes to gauge and adjust the emotional frequency during interactions. This strategy is pivotal in both personal relationships and business settings.

Key Points:

• Understanding the Tone Scale: Recognizing where others are emotionally to tailor one's communication approach within a two-point range on the scale.
• Application in Business: Adjusting tone to manage customer interactions, especially in high-stress scenarios like car sales.
• Impact on Relationships: Enhancing personal connections by aligning emotional frequencies for better understanding and rapport.

Notable Quotes:

"The tone scale allows you to get an understanding of where the other person is. And depending on where you're trying to take that conversation, you always want to be within two points on the tone scale of this person that you're talking to."
— Glenn Lundy [30:13]

"If someone is at a zero, we've got to be at a two. We got to be within two."
— Glenn Lundy [30:20]

Building 'Breakfast with Champions': Applying LEADD and Tone Scale

Leveraging his leadership and communication strategies, Glenn founded the Breakfast with Champions club on Clubhouse, which rapidly became the platform's largest club. This success underscores the effectiveness of his principles in creating engaging and supportive communities.

Key Points:

• Adaptability: Glenn tailored his communication to address the diverse personality types within his audience, ensuring inclusive and impactful interactions.
• Community Building: By applying the LEADD model and Tone Scale, Glenn fostered a thriving community that attracted millions of participants.
• Sustained Growth: The club's exponential growth illustrates the power of prioritizing people and emotional alignment in leadership.

Notable Quote:

"It's just like when my, my. When women start to cycle together... when you spend a lot of time, the intention is the same. Those energetic connections create a collective consciousness."
— Glenn Lundy [40:08]

Advice for Overcoming Shame and Insecurity

Heather probes Glenn on how he overcame personal shame and insecurity to authentically share his story. Glenn emphasizes the importance of authenticity and the impact it can have on others.

Key Points:

• Authentic Sharing: Glenn encourages sharing one's story in a manner that's comfortable, whether through public platforms or private expressions like writing under a pseudonym.
• Feedback Loops: Positive reinforcement from sharing stories can inspire and uplift others, creating a ripple effect of empowerment.
• Releasing Authenticity: Embracing one's true self and experiences leads to personal freedom and attracts meaningful opportunities.

Notable Quote:

"Once you get it all out there, it's so freeing, man. Like, it's just so freeing."
— Glenn Lundy [17:47]

Practical Application: Morning Routines and Continuous Learning

Towards the episode's conclusion, Glenn highlights the significance of morning routines in setting a positive tone for the day and underscores the value of lifelong learning in personal and professional growth.

Key Points:

• Morning Routines: Glenn advocates for structured morning routines to cultivate discipline, focus, and positivity.
• Continuous Improvement: Embracing a mindset of constant learning and self-improvement is essential for sustained success and fulfillment.

Notable Quote:

"If you change the way you start your day, it makes a massive impact in your life."
— Glenn Lundy [43:45]

Conclusion

Through his candid sharing of personal struggles and triumphs, Glenn Lundy provides invaluable insights into building confidence, effective leadership, and meaningful communication. His journey from adversity to entrepreneurial success serves as a testament to the power of self-awareness, spiritual growth, and a people-centric approach in both life and business.

Notable Quote:

"No one succeeds alone. You don't stop and look around once in a while. You could miss it."
— Glenn Lundy [45:02]

For those seeking to elevate their confidence and create unforeseen opportunities, Glenn Lundy's strategies offer a roadmap grounded in empathy, resilience, and purposeful action.

Connect with Glenn Lundy:
To learn more about Glenn Lundy and access his free ebook, Morning 5, visit his website and start your journey towards an extraordinary life.