
Loading summary
Heather Monahan
When I started podcasting, an online store was the furthest thing from my mind. Now I'm selling my group coaching on the regular and it is just so easy. All because I use Shopify.
Dalia Feldheim
There's no such thing as a masculine brain or a feminine brain. We all have masculine leadership traits and feminine leadership traits. The issue is that the business world has collapsed into wounded masculine power over people versus power with people. So we feel like we either need to behave like that or we sink into our wounded feminine being defensive, etc. And I think what I'm provoking is for all leaders to connect to those more historically feminine traits like empathy, intuition, teamwork in order to balance out the world and to humanize the workplace.
Heather Monahan
Come on this journey with me each week when you join me, we are.
Unknown Guest
Going to chase down our goals, overcome adversity and set you up for a better tomorrow.
Dalia Feldheim
Better? No. I'm ready for my close up.
Heather Monahan
Tell me, have you been enjoying these new bonus Confidence Classics episodes we've been dropping on you every week? We've literally hundreds of episodes for you to listen to, so these bonuses are a great way to help you find the ones you may have already missed. I hope you love this one as much as I do.
Unknown Guest
Meet a different guest each week. I'm so glad you're back here with me this week. Get ready for some excitement. Today we've got Dalia Feldheim, founder of FLO Leadership Consultancy. She's drawing on her own extensive corporate leadership experience and passion for championing others to enable organizations to promote an authentic, happy and psychologically safe working culture. Imagine that. Before founding Flow Leadership, Dalia spent over two decades as a C suite Global Marketing Exec at Proctor and Gamble, where she led work on some of the world's most iconic ad campaigns, two of them being Tampax, Mother Nature, and the iconic Always Like a Girl, ranked Forbes Most Influential campaign of the Decade. That's incredible. Dalia holds an Executive Master's degree in Consulting and Coaching for Change from INSAID Business School Organizational Psychology, along with a Happiness facilitator Diplomatic from the Happiness Studies Academy in partnership with Miami University. She's on a mission to share her insights and learning, success and struggles to help shape the new generation of leaders. She teaches the science of happiness and resilience and she's an adjunct professor. She's so much more Dalia, thank you so much for being here today.
Dalia Feldheim
Thank you so much for having me. I'm super, super happy being here. Thank you.
Unknown Guest
Oh, it's so exciting. Oh my gosh, so, you know, the work that you're doing, as we were talking about offline, very similar. Our backgrounds are similar and different. But listen, I don't have some of these iconic corporate America moments like you do. I want to dig into just from a curiosity perspective. I mean, the. Like a girl. I mean, where did this all come from? What was that like being involved in this? It sounds to me so massive.
Dalia Feldheim
So I started my career at Procter Gamble, and very early on, I kind of started on femcare Feminine care. So pads, tampons. And I'll tell you, I think it was six months into the role that I realized I'm not in the business of selling pads. I'm in the business of women empowerment. And it was really a magical moment. I can tell you a little bit about it. I mean, we were in India and we were doing in home visits, and I walk in to talk with the mom and the daughter, and the daughter's sitting on the floor. The mom comes in with drinks, and then she kind of offers the daughter on the floor and like, metal plates. And throughout the whole interview, she was sitting on the floor. Aunts and uncles came in, and I. For a moment, I noticed this sad look on her face. And, you know, when we went out, I'm like, what was that all about? And my agency told me, well, she's on her period. And I'm like, so what? And she said, well, in India, we have all this myths about periods. We believe women are impure, so they're not allowed to sit with us or go into the kitchen or go to prayer areas. And in most cases, they sit or sleep in the. On the floor. And. Yeah, you're going like that. And I kind of. How common is that? And she said, whoa, you know, it's quite common. And then she kind of jokingly said, you know, we even believe a woman on a period, if she touches pickles, she'll make them go sour. And I can tell you, Heather, that night I couldn't sleep. I just had the girl's sad look on the face. And I went to the agency the next morning. I'm like, I couldn't sleep. She said, yeah, me too. I'm like, we need to do something about it, right? We need to use the brand voice to make an impact, you know, to make a difference. So basically we, you know, I said, I'm a foreigner and this is cultural, so I'll leave it with you. And we worked through, you know, 12 months, and then we came out with a campaign called I Dared I touch the pickle. So it was like using humor to bring about the issue that became the most viral ad of the year in India in 2014. Ted talks about it, et cetera. And that was the moment. And I'm very proud of a lot of things, but that was the moment that, wow, we can make a big difference. And then a year later, we decided to do the same on a global level and we changed the brief. And it's actually my president who said she was telling the story of how a daughter was about to play basketball. And she said, mom, I can't. I'm on my period. And she says, you go out there and you play like a girl. And the agency loved it so much and they created the iconic always like a girl. And I always say I can't take credit for it because it's the agency who created it. I guess, you know, our brief inspired that. But when I saw it, I was like, wow, this is what I've been working for for 15 years. And the campaign went on to, you know, change lives and really reclaim that phrase like a girl to mean, be proud to be who you are. Right? Because when we ask a young girl what it means to run like a girl, she says, what do you mean? It means run as fast as you can, and suddenly in socialization, it becomes an insult. So that's what we wanted to do. We wanted to reclaim that phrase. And that's what I'm trying to do now because two decades in the corporate world, I believe it's time to reclaim the phrase like a girl once more in the world of leadership. So I'm trying to use all my learnings from the corporate world and bring them back into kind of helping men and women lead from the heart. That's the essence of it.
Unknown Guest
Meet a different guest each week.
Heather Monahan
What does the future hold for business? Ask nine experts and you'll get 10 different answers. A bull market, a bear market. Rates will rise, rates will fall. Could someone just give me a crystal ball, please? Until then, over 40,000 businesses have future proof their business with Netsuite by Oracle. The number cloud erp. Bringing accounting, financial management, inventory, HR into one fluid platform with one unified business management suite. There's one source of truth giving you the visibility and control you need to make quick decisions. With real time insights and forecasting, you're peering into the future with actual data. When you're closing the books in days, not weeks, you're spending less time looking backwards and more time on what's next. If I had needed this product. It's exactly what I would use. Whether your company is earning millions or even Hundreds of millions, NetSuite can help you respond to immediate challenges and seize your biggest opportunities. Speaking of opportunity, download the CFO's guide to AI and machine learning at netsuite.com monahan the guide is free to you at netsuite.com monaho netsuite the holiday season is here, which means we're focused on all things holiday festive gifting. Jenny Cain is our go to destination for the very best of the season. With their iconic gift guide leading the way. Jenny Kane makes it so easy and effortless to check everyone off your list, mostly including yourself. Don't forget you everything Jenny Cain makes is pure luxury. The cashmere is unbelievable. The knits essential outerwear to their homeware pieces like their obsession worthy candles. There's no better place to get into the season spirit than at Jenny Kane. For a limited time, our listeners get 15% off their first order. Go to jennycaine.com and use the code confidence15 to get 15% off your order. The Cashmere Fisherman and Cashmere Cocoon are two of my favorites. They are iconic knits. They feel incredible. There is a good reason they are the top of the top. Both deserve a starting spot in your winter wardrobe rotation due to their versatility, ease and absolute comfort. Nobody does the holidays quite like Jenny Kane. They're known for their luxe sweaters, essential candles and cozy throws, all of which make perfect gifts for you too. The Cashmere Jackie sweater just landed and it's nothing short of incredible. You can button it up to wear it as a turtleneck or unbuttoned for a fresh take on a classic crewneck. It is a must have. If you're eyeing coats, look no further than the Theodore coat and Apres coat. Both are a must for the season ahead, bringing added drama and ultimate coziness to your looks. Who doesn't need some added drama? We can't forget about the home essentials like giftable candles and splurge worthy decor. Get some now so you have them ready to give at parties that you go to. Their holiday gift guide just dropped makes gifting a total breeze. Shop Jenny's edit favorites under $250 and plenty of other gift giving categories. Plus they have an incredible rewards program where you can earn up to 10% back with every purchase and joining is gift yourself and your loved ones the best gift of all? Jenny Cain Our listeners get 15% off your first order when you use code CONFIDENCE15 at checkout that's 15% off your first order at J E N N I K a y n e.com promo code. Confidence 15. Let getting dressed be one less thing to worry about.
Unknown Guest
I ask you to try to find your passion. Brands have the power with their messaging, with their ad campaigns to have such a massive impact on future generations, existing generations. And I think so often people don't.
Heather Monahan
Really stop to think about that because.
Unknown Guest
We'Re thinking of, like you said, selling pads, selling tampons. What are the numbers? What's the net revenue? You know, we fixate so much on the job at hand and the goal that we lose sight of that bigger moment.
Heather Monahan
And for you, the thing I'm learning.
Unknown Guest
Through you being there, like doing the work, getting into the homes, like going back to the grassroots, is what really triggered and opened up your eyes to that potential. Is that right?
Dalia Feldheim
Yeah, I think, you know, and I do a lot of find your purpose workshop. That's, you know, I do a lot of leadership development in companies, and the one I love the most is the find you'd purpose. I go really deep into their own stories to find what they're passionate about and how they can create this magic links between their strengths, their passion areas, and then what the world needs. And you will be surprised. And it is not just brands. It is any job that you are doing. It is not a job if you bring your heart into the work. So the first dimension of leading like a girl is leading with purpose, which is finding what you are good at, what you are passionate about, and how you can bring it to life and aid what the world needs. And you will be surprised. CEOs tell me, oh, I am scared they will do and they will leave and live in the Himalayas. And I tell them, no. I mean, there's a lot that can be done within these big companies, right, to bring out. And it unleashes so much passion that, you know, that's when you create really magic. You take your strengths from good to great. So I'm a huge, huge believer, and that's my first chapter actually in the book is leading with purpose.
Unknown Guest
And so how do you enable people or how can you advise people listening to unleash their passion?
Dalia Feldheim
So it's a process. I mean, you can go through on your own. I actually put the whole process. I tried for the book to be very practical because I'm a very practical person. So I combine three things. I combine storytelling, because once a marketeer, always a marketeer, right? And I feel when you speak from the heart, you Know, you reach the heart, right? So storytelling is a big deal and that makes everything relevant. And then the second dimension is science. And I use the science of positive psychology. I'll get to that in a bit. But when I decided to leave the marketing corporate world, I actually went to study and I studied the positive psychology and organizational psychology. And when I studied positive psychology, I kind of realized, wow, everything I believed about leadership is grounded in research. So when I go to companies today and I talk about happiness in the workplace or purpose, everything is grounded in research. Happier people are more productive, people that have a purpose, have stronger resilience, have stronger relationships, have etc. So that's key. So there's storytelling, there's the science element. And I bring a lot of research and kind of scientific facts. And then each chapter has a practical part for it. And, you know, the chapter around Finding youg Purpose has a whole journey. And the journey I believe, you know, and it's also kind of. I'm building on Simon Sinek and a lot of work that I've done in Insead. But your purpose comes from your heritage story, your ups and down. And when you analyze your own life, the ups and downs in your life, you actually find a red thread. And that red thread is kind of your hint. So I always knew that I was about people empowerment. I happened to be a marketing director, but it was all about people empowerment, whether in the campaigns I did or the teams I built, et cetera. And that's why I. 17 years in P and G, I thrived because I was completely on purpose. It was the last three years when my career reached the lowest point, when I wasn't allowed to bring to life my strengths. That's when I kind of shrunk. And that's where I talked a little bit about the importance of, you know, how do you deal with a challenging situation?
Unknown Guest
Let's get into that because, you know, I love that story because I live that story too. So I want to. Let's dig into yours. I want to get to that tough moment.
Dalia Feldheim
So 17 years after working for P and G, I left and I took a role as CMO Chief Marketing Officer for Asia. Great company. I love the CEO. I love the global cmo. I thought I landed my dream job, right? One week into the job, or maybe one month into the job, I got a new boss who was the local CEO. And Heather, it took me a week to realize that him and I were fire and water, right? So I'm all about creativity and people, and he was all about Numbers and scorecard and roi. And most days, the culture felt like ROI or you die. He told me once, I'm not going to tell you what you're good at. It's a waste of time. I'm only going to focus on what you need to fix. Anyone who comes to a marketing would appreciate this. But then he says to me, dalia, there's no art in marketing. It's only science. You just didn't get it yet, right? So you see the face. I felt like it was a dagger right into the heart. But anyway, him and I were like a match made in hell. But one day, you know, I think it was like a few months into the role, I got summoned into his office. Okay? Now I'm a C suite woman. I was the only C suite on his team. And he starts giving me feedback. And I love feedback, okay? In P and G, we used to call it tough love feedback. I'm very direct. I love you to say, don't sugarcoat. Tell me exactly how it is. But tough love, it needs to come from a position of care, right? That day, there was no love. It was just really humiliating. Denigrating. And I'm holding it in. I'm a C suite woman. But then he starts insulting my team. Like, really very personal. You know, I was getting so frustrated, right? Because it was so unfair. And when I get frustrated, I tear. He saw the tear in my eye, and he smiled at me. And he gave me a box of shoes. And I had this warm, fuzzy feeling for a moment. But then I lifted my eyes and I saw something weird in his smile. And he turned around, that tissue box, and I couldn't believe my eyes. On the other side of that tissue box was a handmade sticker he prepared in advance, which read, dahlia's tissue box.
Unknown Guest
This is un. I can't even believe this is a true story. This is how crazy this is.
Dalia Feldheim
It's crazy. I reacted like that. I was like, are you kidding me? With a little self esteem I had left? And he just sat back and he's like, dahlia, stop being so emotional. It's just boy banter. I know you have a sense of humor, and I can tell you the interesting thing, right? So I had this amazing career. 17 years. I was one rated, top rated the whole time. And suddenly, you know, I realized why, you know, looking back, all my strengths were not only not appreciated, but they were denigrated. I was too good with my people, right? I was too creative, which is not process enough in one stage, even kind of we got feedback that we're too negative as a leadership team. And I raised my hand and I said, hey, I'm studying positive psychology. I'm happy to do some programs. And it's like, oh, that won't be needed. Ms. Kumbaya, this man is the worst man ever.
Unknown Guest
It's like a character of a bad leader.
Dalia Feldheim
I can tell you, I learned so much from what not to do. And I never wish this on anyone because seriously, Edda, from a super confident person, I started losing my mojo. I was literally, you know, the first year, I still tried to kind of fight and give feedback. And of course I told HR and they just kind of, you know, didn't do much. Not enough about it. I mean, they did in the end, but it was too slow. Second year, I kind of flight. I tried to avoid. I brought kind of data scientists to give him all he needed, right? But I realized at the end of that year, I literally fell physically sick. I realized I left my heart and my heart at the doorway. So beginning of year three, what happened? What saved me in a way, because I was determined not to leave. I'm a fighter. I was a gymnast. I'm like, I'm not going to quit. You know, I was the main breadwinner at that time. So I'm like, he should quit. I'm not going to quit. I love what I was doing. So I was like determined to stay. Right. Third year, what happened is I went to a P and G alumni, so my previous company, and when I walked in, that was the wake up call. I planked myself in the chair and I said, whoa, you know, this is what culture should look like. I've been a frog in boiling water because you know how it goes. And I spoke sometimes with even domestic violence. It was very similar. I kept on thinking, I can change. And I learned you can't change someone that doesn't want to change, right? So, you know, at the beginning of that third year, I realized, whoa, I need to leave this toxic environment, but not before I deliver everything I committed because I committed to the CEO and I always deliver on my commitment. So I said, okay, I'm going to stay until the end of the year and I'm going to go back to my strengths. I don't care if he likes them or doesn't like them. So my strengths is people and creativity. And I said, I'm going to bring creativity even to a category. It was washing machines in that sense. And together with the team, we created a campaign that was very data driven, but Also very creative. And that won an EFFIE award. The first time this brand won an EFFIE award for business results and creativity. And that's when I realized, you know, I found back my mojo and it was time to move on. And I can tell you it's, you know, I always say if it happened to me, it can happen to anyone, you know, because I used to be head of the women's network for P and G and I'm not a pushover. I kind of stand up. But the more resilient I became, the more toxic he became. And I think, you know, I ended up doing my research on it. So I, when I studied in insead, I did the research as research and I wanted to understand, can you coach yourself out of a toxic environment? That was my research question and my answer was yes and no. So yes, you can build resilience. And the dare to lead like a girl is about my resilience model. Okay. I call it 5P. I talked about purpose. There's all around perspective or perseverance. There's physical power, people and positivity. So that's the model, however that works for a general hardship or general company. I concluded that when you work for a toxic environment, there really is only one strategy and that is zero tolerance. Zero. Right. You with your two pages, you know, that's a zero tolerance. Zero. I was too empathetic. I kept on thinking I can change instead of saying I'm sorry, you won't talk to me like that. I'm going to leave now and come back when you're ready to talk to me. Oh no, I'm not leaving. Right. So you know, this is what I work today with women. Sometimes we are, you know, dare to lead like a girl is being any empathy, of course, but sometimes you need to kind of step into your positive masculine, which is your assertive. You know, Muhammad Ali says, float like a butterfly, sting like a bee. Right. So that's kind of one thing that I learned that yes, you should be bringing empathy into the workplace. It's a huge advantage of women versus men and it's in high demand. The world is crashing because of lack of empathy. We see it all around. We see it in research. University students that finish they did research and found that their empathy level is 40% lower than university students 30 years ago. It's insane.
Unknown Guest
Wow, that is insane.
Dalia Feldheim
And it's enough to see how teenagers you have a 15 year old, I have a 19 and a 18 year old and you know, just closing off with a girlfriend over text he never did that, but his friend did. I told him, if you ever do that, you have the tough conversation and they don't have the tough conversations and they don't have the live conversations. And we're seeing that in the workplace and we're losing empathy, you know, around. I don't want to get into, you know, what we're seeing some of the other dimensions in the US and around the world. But you know, when I talk back about the corporate world, you know, the way we've been leading until now is crashing. It's not working. The more masculine command and control, and especially when teams are virtual, it's just failing. 85% of employees or unengaged in the workplace, 20% are toxic. They hate their work and they're determined to make everyone else suffer as well. One in four experience work related anxiety. So we're seeing the corporate world is crashing and the reality with the Great Resignation is there. And there was research that just came out to try and understand the Great Resignation and they found, interestingly, they expected the reasons to be pay or burnout. And they found the number one driver of the Great Resignation was toxic environments. So there you go.
Heather Monahan
Wow.
Unknown Guest
Not shocking to you and me, both of us having been in one before. And I love the way that you describe how it advanced and you thought, at first I can change it and then I can survive it, but I.
Heather Monahan
Don'T want to give up and I.
Unknown Guest
Don'T want to give up my team. I had all of those same thoughts and I'm so glad that you went and researched that concept to ultimately see, because when you're a part of something, you want to make it better. Well, most people do anyways, right? You want to find a way. But at the end of the day, like you said, when someone who is at the senior most leadership position and is calling the shots when they don't want to change it and they want to keep it a toxic environment that is no place for healthy people.
Dalia Feldheim
Exactly. And I keep on saying, like, if it happens to my kids, stay six months. Okay. You know, because I think if I would have left immediately, you know, try to change things sometimes. You know, I did have challenging bosses in the past and I was actually one of them. Told me you're the only one that gave me direct feedback. I kind of had a reputation of managing up really well because I'm direct, because I really care. Right. And I heard of one strategy, by the way, you would love it. I heard of one strategy that really worked when a lady came into A toxic boss. And she actually dealt with it head on. She said, listen, this is what I hear about you. I don't believe it's true, but that's your equity. And I'm here determined to help you change that. And it worked for her. And so I am saying if the boss is ready to change, that can be an amazing experience. So give it a try. But you need to really give it six months maximum. Because if you're asked to change beyond your values, beyond who you are, and that's what I felt. I was like suffocated. I, you know, I was asked to leave my heart and my art in the doorway, right? That's wrong. That's when you can't bring your full self to the workplace. You're not in the right place for you. And that's something I hope I realized earlier. But I guess, you know, going through that is why I'm here today, why I wrote the book, why I'm trying to help other leaders. A lot of it is lack of awareness. A lot of it is skill. Because we can teach ourselves to become more resilient. We can teach ourselves to be happier. Actually in the book, I have this whole model and worksheets on each one. And then, and it has been proven that you can teach yourself to be happier. So I think that's an important part of growth, that when it's really toxic and you are asked to change beyond your value, that is when it's zero tolerance and very fast, you let things go in on, it's okay, you become a frog in boiling water. And when I interviewed for my research, 10 of the people I researched out of 15 talked about being a frog in boiling water. The same sentence. So there's something about that, right? You need to be careful, you need to react fast. If it doesn't make you feel comfortable, it's wrong. And that's it. You need to stop it in the bud.
Unknown Guest
So give us a couple other of the strategies that you have in the book that could help people who are looking for more happiness or how can they create some more happiness in their work and work life?
Dalia Feldheim
Okay, so the first one, as I mentioned, is focus on your strengths. If you're in a workplace where you're not able to bring your strengths to work every single day, you're not in the right place. And we know that. We know people that operate from strengths are two times more likely to succeed. And yes, we also know that only 17% of managers said they bring to life their strengths every day. So that would be the number one. If you only remember one thing from today, it's operate from strengths. You know, that's where you find your passion for your work. The second is really having a growth mindset. Having a growth mindset is asking for directions. Okay, is learning to fail or failing to learn? Failing is good. It's okay. It builds resilience. Okay? So don't carry it as a badge. It doesn't mean you're a failure. It just means you failed some specific skill that you still need to acquire. So the more you can develop a growth mindset, the more you can grow. The third element, and really an important one, especially for women, is self care. And I talk about the physical dimension, right? Taking time to breathe, taking time to eat properly. We have more neurons in our gut than anywhere else. Taking time to sleep, recover. Digitally detox, okay? This is a big one. These days. Working from home is insane when we don't shut off. And Boston Group Consulting did this amazing research where they forced employees to take an afternoon a week of digital detox and they saw productivity go up by 74%.
Heather Monahan
Wow.
Unknown Guest
People are going to want that research to introduce to their bosses asap.
Dalia Feldheim
Exactly. And I'm actually working with a company here that are working on creating an automatic like shutdown of the email between 6pm and 9. So you can write if you want, but it won't get sent to anyone. So anyway, digitally detoxing is really important, the fourth dimension, and probably the most important. Okay. And if you want to remember one other important thing from today, do you know what the number one driver of happiness at work is? Any guesses? People. The people around you. Okay. The quality of our life is the quality of our relationship. And also at work, they did research and do you have a best friend at work or do you have best friends at work? Those were question number one and number two, determining your happiness. And I know it's harder today when sometimes we're remotely or work in remote teams, but investing in getting to know your colleagues as people, as human being, I mean, I remember my days, right? We used to go, you know, rollerblading in the parking and water skiing and bringing our husbands and children. And, you know, it's so, so important. So really creating that bond where you know someone very deeply, you know, in your workplace, that's kind of critical. And then the fifth one I talk about is positivity. And when I say positivity, it's not about being happy, happy all the time. That's really important. Okay? There's no Such thing of being happy. It's, it's really the importance of accepting our negative emotions. My professor Talvin Schacher calls it the permission to be human. Because who doesn't have sad emotions? Psychopath or dead people. Right. So if you're sad, that's good news. So I think the first thing is really to realize it's okay not to be okay as a leader, you know, understand and making space for your people to grieve, to take the time. Sometimes we're in a low space and we just need the time for that. And then as a leader, there's something that's called the upward spiral of positivity. Once you accept the negative emotions, okay, I am frustrated, I am sad, I am disappointed. You name them, you tame them, then you can start looking at how you build hope, how you build gratitude. Gratitude is really focusing on what we have versus what we don't have. And you know, that's another super, super simple strategy that is proven. You know, spending five minutes a day in a state of gratitude completely alters your well being. So you know, I have in my bathroom a little sticker that says gratitude. And every time I brush my teeth, I spend like those three minutes or two minutes, you know, just saying what I'm grateful for and really recognizing it is not reaching the goals, your goals, that makes you happy. It is important to realize that setting goals is really important. I'm a very goal oriented person. But it's not reaching the goals that will make you happy because you just reach the summit and then you see the next summit, right? It's this climb towards those goals, it's the progress that you're making. So take a moment to see the view. I always say, have an idea of where you're heading, but don't forget to enjoy the view on the way. And that's key. So purpose and strengths, perseverance and growth, mindset, physical wellness, which is all around taking care of yourself, putting your mask, your oxygen mask so you can take care of others, the importance of people and getting to know them as human being. And then positivity, which is all around accepting negative emotions and then looking into gratitude. So there is quite a bit that we can do, as you can see, right. And it is actually a beautiful journey. So I have been on this journey of positive psychology and as I mentioned, I realized that my intuition about leadership is grounded in research and dare to lead like a girl is. It's a provocation. There's no such thing as a masculine brain or a feminine brain. Okay, we all have masculine leadership traits and feminine leadership traits. The issue is that the business world has collapsed into wounded masculine power over people versus power with people. So we feel like we either need to behave like that, always sink into our wounded feminine, being defensive, et cetera. And I think what I'm provoking is for all leaders to connect to those more historically feminine traits like empathy, intuition, teamwork, all these five P's that I mentioned in order to balance out the world and basically to humanize the workplace. And we're seeing if we will humanize the workplace. Everyone wins.
Unknown Guest
Meet a different guest each week.
Heather Monahan
Let's talk about goals for a minute. How are you tracking with the ones you set for your business earlier this year? Are you close? If not, do you know why you haven't hit them yet? I mean, let's be honest. It's so important to track our goals, to set goals. Goal setting is where it all happens, taking us from where we currently are to where we know we can be. This podcast included. We got major goals and every day we are getting closer. You've got year end goals. Constant Contact has what it takes to help you meet them faster. No matter how experienced you are with digital marketing, Constant Contact has the tools to make your marketing run smoother. Tap email marketing that helps you create and send the perfect email to every customer. Get on your goals and realize them. With Constant Contact, it's time to put the go in your 2024 business goals with email, social, SMS and customized marketing campaigns built for you in just a few clicks. Ready, set. Go to constantcontact.com and start your free trial now. Go to constantcontact.com for your free trial today. If that sound isn't creating confidence for you and your business, I know what you're missing. You're missing Shopify and I set up my own Shopify page. It is so simple that I could do it myself. You can absolutely do it and start converting potential customers into paying customers. Creating confidence for all of us. Upgrade your business and get the same checkout we use with Shopify. Sign up for your $1 per month trial period at shopify.com/monahan all lowercase go to shopify.com monahan to upgrade your selling today. Shopify.com monahan.
Unknown Guest
I ask you to try to find your passion.
Dalia Feldheim
Dalia.
Unknown Guest
This is so good for everyone that wants to go get your new book. Where do they find it?
Dalia Feldheim
Oh, everywhere. I mean it's Amazon, Barnes and Nobles. I mean all the indie stores just look there to lead Like a Girl, Dahlia Feldheim. And I will mention that I decided to dedicate all profit to women causes around the world. So I have a Lead Like a Girl school in India. And, you know, I teach Lead Like a Girl programs across the globe. So I've decided, you know, let's give back exactly. With that spirit. And I do hope that, first of all, it will help women and men. And I can tell you I'll just finish with this funny story as an anecdote. I had women call me to say thank you that they decided to step up to dare to do something. I had men calling me. I talk about emotions and the importance of emotions that recognize a woman cried in their office and they suddenly had a what to answer them. They said, wow, I see you're really passionate. How can I help? Right? But the most craziest call is I got a guy in Australia who called me and he said, dalia, I watched your TED Talk. I just wanted to tell you I'm a reformed asshole. I want to change. What do I do? So that's incredible. I even added into the book, if you go onto my website, if you have a boss that may enjoy reading the book, I'm going to send 100 books a year free, anonymously, because I am on a mission. I am on a mission to humanize the workplace. And I think we know the world needs it. We know employees are dying and crying with stress and burnout. And we know we have a way of turning it around. So that's why I feel really strongly about the mission of spreading how to lead like a girl.
Unknown Guest
Well, get Dare to Lead Like a Girl by Dalia Feldheim. This book is a must get Dalia, thank you so much and keep up the amazing work that you're doing.
Dalia Feldheim
Thank you so much, Heather, and thanks for all the work you do. Is so aligned.
Unknown Guest
Thanks, Heather, and thank you for listening. Until next week, Keep creating your confidence. I decided to change that dynamic. I couldn't be more excited for what you're gonna hear.
Heather Monahan
Start learning and growing.
Unknown Guest
Inevitably something will happen. No one succeeds alone.
Dalia Feldheim
You don't stop the look around once in a while. You could miss it.
Heather Monahan
I'm on this journey with me.
D
Whether you're looking for ways to make extra money in your spare time or build a side hustle to replace your income, the side hustle show is helping thousands of listeners just like you reach their goals.
Dalia Feldheim
Make about $1,000 a day.
Unknown Guest
We have a net profit of three grand on average. Make three to four thousand dollars a month.
D
It was doubling my income from my nine to five job and I said I gotta quit. Since 2013 I've been studying the best legit side Hustle ideas and learning what works and what doesn't from real side Hustle entrepreneurs, not the high ticket gurus.
Dalia Feldheim
Success leaves clues.
D
At some point they all made the decision to start something. Something that changed their lives for the better.
Heather Monahan
I was afraid to stay where I was.
D
Even if you have no idea what side Hustle you should start the Side Hustle show shares. There's tons of different options so you can find the ones that work for you. Here are three recommendations. A great episode to start with is number 603 that shares 17 side hustles you can start even if you have no skills. Would an extra $100 a day change your life? Check out the hundred dollar a day challenge in episode 594. And if you can't be bothered with low paying side Hustles, check out our top 10 most profitable side hustles in episode 6 24. We've collected more than 12005 star reviews and would love to earn one from you as well. So follow the Side Hustle show in your favorite podcast app today or get your own free personalized playlist at Hustle Show.
Podcast Summary: Creating Confidence with Heather Monahan Episode: Confidence Classic: The Secret To OWNING Your Power With Dalia Feldheim, Founder of Uppiness & Flow Leadership Consultancy
In this episode of Creating Confidence with Heather Monahan, Heather sits down with Dalia Feldheim, the founder of Uppiness & Flow Leadership Consultancy. Dalia brings over two decades of corporate leadership experience from her time as a Global Marketing Executive at Procter & Gamble, where she spearheaded iconic campaigns like Tampax, Mother Nature, and the renowned "Always Like a Girl." Now, Dalia leverages her expertise to promote authentic, happy, and psychologically safe workplace cultures through her consultancy and bestselling book, Lead Like a Girl.
[02:46] Dalia Feldheim: "There's no such thing as a masculine brain or a feminine brain. We all have masculine leadership traits and feminine leadership traits."
Dalia discusses her pivotal realization early in her career at Procter & Gamble. Initially focused on selling feminine care products, she recognized her deeper passion for women's empowerment. This epiphany led her to create impactful campaigns that challenged societal myths and empowered women globally. One such campaign, “I Dared I Touch the Pickle,” utilized humor to address menstrual stigma in India, becoming the most viral ad of 2014 and inspiring the globally influential “Always Like a Girl” campaign.
[06:34] Dalia Feldheim: "When someone at the senior most leadership position doesn't want to change and continues a toxic environment, that is no place for healthy people."
Dalia shares her challenging experience as a Chief Marketing Officer for Asia, where she encountered a toxic leadership style that clashed with her values of creativity and people empowerment. Despite being a top performer, she faced relentless negativity and personal attacks from her boss, leading to a significant decline in her well-being. Through resilience and a steadfast commitment to her strengths, Dalia managed to turn the situation around, culminating in an award-winning campaign that restored her confidence and affirmed the importance of leading with purpose.
[14:19] Dalia Feldheim:
"Leading like a girl is about bringing empathy, intuition, and teamwork to balance out the world and humanize the workplace."
[26:25] Dalia Feldheim:
"Focus on your strengths. If you're in a workplace where you're not able to bring your strengths to work every single day, you're not in the right place."
Dalia introduces her resilience model, the 5P, which serves as a foundation for both personal growth and effective leadership:
Dalia emphasizes the importance of operating from strengths and maintaining a growth mindset. She underscores self-care as essential for sustaining energy and effectiveness, citing research that demonstrates the profound impact of physical wellness on productivity. Additionally, she highlights the critical role of interpersonal relationships in determining workplace happiness, advocating for deep connections and genuine camaraderie among colleagues.
[10:45] Dalia Feldheim: "What we're seeing is the corporate world is crashing because of lack of empathy. The Great Resignation is driven primarily by toxic environments."
Dalia critiques the prevailing "wounded masculine" leadership style dominated by power over people, arguing that it leads to disengagement and toxicity within organizations. She advocates for a balanced approach that incorporates traditionally feminine traits such as empathy, intuition, and teamwork to humanize the workplace. By fostering environments where leaders operate with empathy and assertiveness, organizations can enhance employee engagement and reduce turnover.
[26:25] Dalia Feldheim: "Everyone wins when you humanize the workplace."
Dalia provides actionable strategies to cultivate happiness and resilience in professional settings:
[34:42] Dalia Feldheim: "I'm on a mission to humanize the workplace. We know employees are dying and crying with stress and burnout, and we have a way of turning it around."
Dalia concludes by sharing the profound impact of her work, including feedback from both women and men who have embraced her teachings to become more empathetic and supportive leaders. Her dedication extends to her book, Lead Like a Girl, with all profits directed towards women’s causes globally. Dalia aims to distribute 100 free copies annually to further her mission of transforming workplaces into environments of empathy, resilience, and authentic leadership.
In this insightful episode, Dalia Feldheim imparts valuable lessons on leading with purpose, building resilience, and fostering a human-centric workplace. Her experiences and actionable strategies provide listeners with the tools to create more empathetic, productive, and fulfilling professional environments. By integrating the 5P resilience model, Dalia advocates for a balanced leadership approach that harmonizes empathy with assertiveness, ultimately aiming to revolutionize how organizations operate and support their employees.
Notable Quotes:
This episode offers a compelling exploration of leadership dynamics and personal resilience, guided by Dalia Feldheim's extensive experience and insightful strategies. Listeners are encouraged to embrace their strengths, cultivate meaningful relationships, and lead with empathy to create empowering and sustainable workplaces.