← Creating Confidence with Heather Monahan
Creating Confidence with Heather Monahan
You’re One Connection Away From Changing Your Life with Scott MacGregor
00:46:17
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- [00:00]
A
People play checkers and they don't play chess. They take one move. They're very transactional. It's like, am I going to win the game? And if it's yes, they're going to do it. If it's no, they won't do it. And relationships are like that. We could have probably never predicted all the things that we would do together and collaborate on. You can't predict that stuff. You're literally one person away and really one conversation away from changing your entire life.
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I'm on this journey with me each week. When you join me, we are going to chase down our goals, overcome adversity, and set you up for a better tomorrow.
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A
Fasten your seatbelts.
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B
I'm ready for my close up.
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C
Did you know I recently celebrated having created 450 episodes of this podcast and we are still going strong.
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B
Thank you for listening.
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C
That is a lot of topics and amazing guests. So I thought I would put together a few of my listener favorites for the month of September as bonuses on Thursdays to help you catch up on what you may have missed. So you can keep growing your confidence with these Confidence classics. Let me know what you think.
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B
Meet a different guest each week. Confidence creator. Hi, and welcome back. I'm so excited for you to be back here with us this week. Okay. It's so rare that I have someone on multiple times in the show, but today you are going to be with one of my dearest and best friends, Scott McGregor, who is also an incredible guest. And we are going to get into some major hacks that are going to grow your business for Q4 and 2026. So, Scott, thank you so much for being here.
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A
Heather. You know, it is an absolute honor. I waited forever to get on the podcast that it so awesome to be on the first time. So to be on twice like this is epic.
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B
Okay, so let me give a little background on Scott because Scott has achieved so much and I just want to dial a little bit of it up for you. So he's founder of the Outlier Project, which, if you've never checked it out before, I'm a part of the Outlier Project. It's incredible. It's the best business group that's out there. You've got to check it out. Founder of Outlier magazine, which is so cool. I love that you branched out from community to media outlets. It's amazing. Founder and CEO of something new four times. Author of the Standing O series, which is all for charity. And that just speaks volumes about Scott right there. He's the eighth consecutive American Business Awards winner for innovation. That's insane. Best of Staffing winner. Net promoter score of 94.4%. The staffing industry average is 20, 28%. Oh, my gosh. Winner of Sales Executive of the Year, American Business awards, Founder magazine, 100 top founders to Follow, Contributor to Forbes Magazine. It goes on and on and on. There's so many more. Advisory Council, Harvard Business Review. I mean, Scott, what haven't you done at this point?
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A
Those are all the things that no one will actually care about. I think the only thing people care about is impact. Like, you and I, our friendship. Like, you've had a major impact on my life, and hopefully I've been able to do the same for you. Like, that's what really matters. All the awards, the books, the. Like, no one cares about the house I live in or the car I drive. People care about the impact I make. So that, to me, you know, it doesn't read well, I guess, in a bio. But that's really the thing that people. People care about.
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B
Let me ask you an interesting question that just came to mind that I think could help some of the listeners. Do you think having those accolades is necessary first in order to have impact or to make impact?
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A
Not necessarily, but I think it definitely helps. You know, you can have an impact. Maybe not at the scale that you could when you have some additional credibility, but we all can have impact. You know, we all can touch people's lives every single day. I'm very intentional about building relationships with people that have high influence and high access, because I know that makes my impact exponential. Like, at the end of the day, my ability to do great things in the world is somewhat predicated by the people that I know that I'm friends with. And when those people have a lot of access and influence, the bottom line is your ability to do amazing stuff is very, very different.
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B
All right, well, let's run it back a little bit, and let's talk about how you and I met initially. And I want to share this with everybody because we have a number of real stories I want to share today. They're like, pull the curtain back kind of moments so that you're going to get a glimpse into what really goes down behind the scenes. So, first of all, I remember I was looking for a way to help get somebody's child into College at NYU, and I just went to LinkedIn, like, everybody should always be going to LinkedIn. I went to LinkedIn and I typed in NYU. And for some reason, you were an adjunct professor. Or you were supporting the school, somehow your profile popped up. And there was something about your profile and your content that I thought, I'm reaching out to this guy. And I sent you a dm.
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A
It wasn't my picture, it was my profile picture.
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B
But the irony is this. You responded, right here I am a random person that you've never met before. I'm reaching out, asking you for help. And you immediately responded and immediately offered to get on a phone call with me to help me out. Why would you do that for someone you don't even know?
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A
It goes back to impact. It's like if you can help somebody, if you have the ability to help somebody, you do it. You know, I've just worked really hard my whole life, you know, for a lot of things, for security for my family and for just, you know, self esteem and things like that. But a lot of the reasons why I've done a lot of the things that I do today, you know, the magazine and the community are two good examples. Those are platforms that allow me to do things for other people. And I love, I love doing that. So when you reached out, it was a no brainer to reach back out to you. And then I remember that initial conversation and it's like, okay, now go down the rabbit hole. Like, who's Heather Monahan? And although that was before your first book, before your podcast, and I don't know how many followers you had, but you didn't have the hundreds of thousands that you have today. And I just, but I just remember that conversation. I was like, you were so different. You were somebody that it was like so easy to bet on. And why wouldn't you want to help somebody like that and become friends with somebody like that? So it was, that was an easy, easy decision.
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B
I just want to make sure everybody realizes, though, Scott had. I. I don't even know if I had been fired yet. Maybe I'd just been fired, right? Like, there was, I had probably 3,000 followers on social media. There was no big brand presence or big win that Heather Monahan's reaching out to. Can't wait. I'll get on her show or maybe she'll mention me in her book. Or, you know, there was none of that. So you showed up and supported somebody who you didn't necessarily have any idea that you would ever gain anything from it. And that's really the core, I feel like, of who you are. So. All right, so that happens. Cut to. No, I was fired because I was working on my book. Now I remember. And cut to we start talking about, you were working on your first book, ironically, or to me, I believe this is like divine intervention. And we were both working on book launches at the same exact time. And you ended up inviting me to New York to be a part of your book launch, which is really when we became friends in real life and became team us. But that was. I mean, again, I didn't know what to expect out of any of it. Here you are a person that just supported and helped me, that didn't know me, and I wanted to be able to get the chance to support and help you. However, the irony is, I go to your event, you have so many celebrities there, you have so many people supporting you there, and it became clear real quick that you were the. The right person to know. You were the connector that would put people together. And. And it was so apparent walking into your event that night. It was like something I had never seen before.
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A
Well, thank you for that. I mean, I love connecting the dots. I think connecting good people with good people and helping people to achieve the things that are important to them is so much fun. So when you do it right, it's great. Like, when you make introductions that are disproportionate, like, they're not. They're beneficial to one person but not to another, you know, those are things I try very hard to never, ever do. So hopefully, you know, whether it's in those rooms or probably what got people in the. In that room that night was, you know, just a whole lot of trying to help people get connected with people that could help them achieve whatever their hope or dream was.
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B
Well, one of the ways I like to share how your gift, your connection, ability, your talent that you really refined and put into a framework that works for you constantly but truly is based in helping others is. I remember one day after we had been friends for a few years, I said to you, hey, I launched the podcast and I said, hey, I'd really like to get Jesse Itzler on the show. I know that I've seen him in your circle, and you said, heather, he's going to be really tough to get to. However, I think I could introduce you to his business partner and maybe that connection could take you somewhere. And. And that's exactly what you immediately did. And to, you know, back to your framework of the power of connection and how to really take care of people and champion people and work together. Mark and I started speaking. That turned into a friendship. Jesse was not available at the time. I'll never forget, I was out in la, I was, do I remember what I was doing? My podcast was based in LA back then in 2019. And I remember he told me no. He said he's not going to be able to do it. He's so over committed. He just launched this new 2029 thing. He's like Heather, he just can. I'm saying no to everything right now for him but in the future if that changes, you know, let's talk. Until then, let's talk about what we're doing. You know, maybe we could get you involved somehow. So he and I kept talking about different events that they had, you know, when I might be in Atlanta, that they had things going on in Atlanta. So we stayed in touch and kept in communication. And then wouldn't you know, one random day he said to me, hey, he's just said that he wants to get on a couple podcasts cuz he wants to promote some new initiative that he had. Why don't we make your podcast one of them?
- [11:17]
A
It was so good, so, so good. You know, it's like one thing leads to another and it's everything is connected. And that you know, turned into the incredible interview you did in Boston with Sarah and Jesse. And that was fun to kind of play a little bit of a role in, in helping to, to make that happen.
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B
Okay, no pause. Because you're like glazing over something that cannot be glazed over. Meet a different guest each week.
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C
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To try to find your passion.
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So.
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B
I interviewed Jesse for my show. During the interview, his Internet went out. Do you remember this? Yes. Billionaires sometimes lose their Internet too. Ironic. And so all of a sudden my phone starts ringing. I pick up and it's Jesse Itzler. And he says, my assistant gave me your number. I'm really embarrassed to say. Power went out. What can we do, Heather? I said I can jump on a plane and come to Atlanta and come to wherever you are and interview. So he had me to their home, which was so generous of him. I went to their house, interviewed him. With this free interview, I left. Everything went well. I sent him a thank you. He had said he liked my microphone, so I sent him exact same one so he could have one for his house and followed back up with you. Was so grateful. Cut to one day you're speaking to someone in Boston that was having an event in Boston and they're talking about they Wanted somebody to interview Sarah and Jesse live on stage. And you said, how about Heather Monahan? She already knows Jesse. And you took that initiative on my behalf for me.
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A
Yeah. So it was hyper growth. So friend of mine, David Cancel, is the CEO of a company called Drift, which is now a unicorn billion dollar company. And now I think he's the chairman of the board, but he was putting on hypergrowth. And I was like, oh man. I knew Jesse was speaking there. And so I, I don't know if I told you beforehand or I told you after, but I called David, I called him D.C. and I go, D.C. man, you, you got, you have to have Heather. And so I told him a little bit about you. And then, you know, the rest, as they say, is history.
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Well, for everyone listening right now, this is what I want you to know. This is the power of getting to that one person. Right. Had I never met someone, Scott, I would have never gotten to Jesse. It's right. Never. Jesse Itzler. I was never going to end up interviewing Sarah Blakely live on stage in front of thousands of people. Those moments are business changing, career changing, brand changing, life changing moments for me, 100%. But it all started with that one person of impact, which is you at the center of all of this. And I think too often people don't think about that. They think about stepping back where they want to go and, you know, this is what they want to achieve instead of thinking, what one connection am I possibly away from unlocking these opportunities and a plethora of others that I could not even fathom, which is exactly what's happened as a result from our friendship. How often have you seen things like that in your own life?
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A
I think people play checkers and they don't play chess. What I mean by that is they take one move, they're very transactional. It's like, how is this move going to, am I going to win the game? And if it's yes, they're going to do it. If it's no, they won't do it. And I like to think I'm always playing chess. I'm thinking multiple moves ahead. And relationships are like that. Our relationship, we could have probably never predicted all the things that we would do together and collaborate on, you can't predict that stuff. But if you are like hearted and you're with really good, interesting, smart people, like lean into those relationships, build those friendships, because those are the friendships that are going to spawn other friendships. And you have no idea. I think, you know, most of the people that I meet. I just. If I figure out that they're interesting, that they're smart, I'm going to pour into them. I don't try to figure out where it's going to go. I think trying to project that is a waste of time. I just know that I've always wound up in these spots. It's either a conversation or I'm in a room or something's happened for me and I'm like, how the hell did I get here? And when I reverse engineer it, it's not a straight line. It's a crazy circuitous path that took me there, that there would be no way to predict that going forward. But in retrospect, you're like, my God, I'm so glad that I formed this friendship with whoever, because all these things, this crazy chain of events that happens in our lives all the time would have never happened if it weren't for, you know, that really key relationship. And you never know who that's going to be or when it's going to happen. But, you know, that's the magic, is you're one person away, I always think, from changing your life forever. And I'm not being dramatic. I mean, I think you're literally one person away and really one conversation away from changing your entire life. Play chess when everyone else is playing checkers.
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That's so well said, and it was so funny. And this is totally behind this scene and has not materialized yet, but I'm going to share it because I think it's important for everybody to understand the power of connection and the power of friendships and true relationships. I had a very good friend, yet again, another friend, another male friend of mine that I've met through LinkedIn, through Business in the past decade, who's just been a supporter of mine, another great human reaches out to me and sends me this note and says, heather, look at this promo Patrick bet David is running right now. He's looking for a female host. This is you. And so he sends me this promo, which I would have never seen otherwise. So, again, someone looking out for me, you know, with not wanting anything in return. I look at the promo and I'm, oh, my gosh, this is me. So I submit myself. I talk to a few people. They're like, we're going on. We're submitting you. And crickets, nothing. And so I'm thinking, this is weird. So I. He follows me on Instagram. So I DM him on Instagram. Crickets, nothing. So I'm thinking in the back of my mind, For a week. How do I get to him? I need to get to. So I inevitably call you and say, I don't know what to do. I need to get to this guy. And he is tough to get to. I'm really struggling to figure it out. And of course you would have a solution for me, Scott, yet you're the one that can see things that I don't even see.
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A
Well, that's the fun part. It's like, if you really care about people, and obviously I care about you and I care about our friendship, it's fun. It's like a game. It's like, oh, my God, this is important to my friend Heather. Like, how can we solve this problem? And that gets my brain going. And it's fun. So, you know, that was me last night, like, going down all these different rabbit holes and then trying to figure out, like, what could we do? And then stumbled upon some stuff that I'm like, oh, wait a second, there's some connective tissue here that this could potentially lead to. The answer will it? I have no idea. But it's fun trying to figure that stuff out. And I guess, you know, you need new friends if you don't get lit up by that stuff. If it feels like a homework assignment as opposed to like, no, I want to do this. Like, I shared with you earlier, there's been portions of the day today where I'm like going down all these little rabbit holes trying to figure out how to make this happen. And, you know, some of them turn into. I can figure out already that they, they're going to turn into nothing. And then there's a few that I'm like, okay, nope, this could turn into something. So it's just, it's fun. If you don't want to help your friends out, you need, you need a different friend group.
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B
It's so you need, you need to start getting into the right circles that are out there. And so true. So one of the things that Scott found for me, which was so helpful was he reached back out and he said, you know that Patrick bet David was on School of Hard Knocks with your friend James, Heather. And once you said that, I said, okay, you. You nailed it. I know that I can reach out to James and ask for a favor. How do I know that? Because I did the interview with James and then James came to me and said, will you do me a favor and come in and teach one of the classes for my community? It would mean the world to me. Can you do it at 8:00? @ night, on like, a Thursday night, you know, it was a pain. And I'm like, course, I. I'm happy to support you. So when you lean in the same way Scott leaned into helping me when this young guy raised his hand and said, hey, can you help me? Yeah, of course I will. Then you suddenly have a friendship that is mutually beneficial. You don't ever worry about anything. I had just sent James a speaking engagement the week before from an agent that came to me wanting me to speak about something. I ended up connecting James. So I said, this is better fit for James. And when I found out James was going to be in Saudi Arabia and I was going to be in Saudi Arabia, I told him to come to my event so I could introduce him to the event promoter so that he could get booked for the event the following year. And I did that. Right. So it's like always to your point, thinking about how else could I better connect, support, or help this person, or is there someone else in my network that would benefit from being connected to these people? And then there could be some mutual wins. And when you start living like that, and like you said, putting those pieces together and playing chess instead of checkers, it's no big deal to send someone a text and say, hey, I'd love to get a hold of Patrick. Bet David, I know that you've had him on the show. Do you know a way to connect me to him or anyone on his team? Here's what's going on, and I never look back, and I'll never feel bad. We don't know what the outcome is yet. Of course, I have a feeling it's all going to go well and all work out in the end, but we'll see. We'll see how it plays out. But it just might open another door to another friendship, to another opportunity that we have no idea even exists yet.
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I.
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You know, I think part of it, too, is don't be lazy. You know, it's easy to just say no. You know, I could have responded. And we all can respond, you know, in this way. Just say, hey, I don't know him. And, you know, and. And then, like, I'm off the hook and all that. But that's just lazy. Like, there were. There's six degrees of separation all over the place. So there's, you know, probably 100 different avenues to get that one thing done. And there's always, you know, multiple solutions to any problem. It's just a matter of whether you're going to put some of your brain Power into it. Or you're just going to hit the easy button and say, you know, nope, sorry, I can't help you.
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It's so true. Like, put the extra effort in. Just show up and try a little bit and lean in with an open heart and good attitude. And you never know what can happen. And that doesn't mean, you know, so often. I'm sure you get this people sending dm, hey, can I meet this person? Hey, can I meet this person that you know? Hey, can, hey, can I get on the, you know, can I be featured in your next book? What's the difference in your opinion from someone who's being strategic and asking for different things versus someone who's truly coming into your life that you're saying, you know what? This is someone I'm going to embrace and start a friendship in a relationship with.
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A
I had a different thought. I'll answer that question in a second. I think to our point before, you know, people sometimes are too focused on outcomes and they forget that effort means something. So, like, you and I have talked, I don't know, for a long time. We haven't talked about it recently, but we've talked about Lewis Howes, and we're not like, super close, but he knows me, I know him. And, you know, I have pinged him consistently over the years on your behalf, and I think you've appreciated the effort. It hasn't turned into the outcome, but I'm not that worried about the outcome. I think people. I appreciate the effort. Like, you've done so many amazing things for me. I appreciate the effort. The outcome to me is that's out of your control, but the effort is in your control. So I think people will appreciate that when you show up for them. It doesn't always have to turn into a book, speaking engagement, or this incredible connection that creates a new business opportunity for somebody. It goes back to just put in the work, make the effort.
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B
But you know what's interesting, Spot? I forgot to mention this to you. And because you've laid those seeds right, like you're seeding people like Lewis Howes. Hey, I want you to meet my friend Heather Monana. You know, I want to put her on your radar, you know, over years. That's seeding, right? Like, we're planting these seeds with this person. And then wouldn't, you know, someone that I know from Dean Graziosi world reached out to me and said, hey, Louis has, you know, these different things going on. What do you think about me, you know, throwing your name out there so those are the moments when you start, when someone starts getting messages about the same person from different people, from totally different circles. That's really powerful. So again, back to what you're so good at when you nurture those relationships. I never thought this person was going to have me as someone they wanted to nominate for, you know, to connect to Louis House. But because you had already been seating him, he's already knows, oh, I know who Heather Monaghan is. So suddenly it's not a cold call anymore. Now it's a warm connection, and the next thing, someone's considering you. So those things can.
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A
So in, in the military, they call it soften the beachhead. And to use a sports analogy, when you see a coach on the sideline going crazy on an official, they're not thinking that the official is going to change that call that they just made. What they're doing is they're softening the beachhead, knowing that the next call or future calls will be impacted by that effort. So to your point, like, if you are softening that beachhead or planting those seeds, somebody else may be the person who germinates that seed. But, you know, you can help make those things happen just by kind of, you know, continuing to put the effort in.
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B
Meet a different guest each week.
- [30:04]
C
If you're like me. Trying to find the right candidate is not very easy these days. Sorting through resumes, trying to get in touch with them and follow up, finding the right one to begin with seems.
- [30:16]
B
To be the biggest challenge.
- [30:18]
C
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- [30:46]
B
Or.
- [30:46]
C
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- [33:07]
B
I asked you to try to find your passion yet again. This is why it's so important that you have various relationships and not just one friend group, but these different industries, different groups of people. Because you never know how those dots will come and connect back together. Because in this instance it definitely needed both of those. Okay, the question that I asked you how do you know when someone is just out for themselves and it's not worth you? You know, because I get a lot of DMs. You get a lot of DMs from people we don't know asking for things all the time. How do you differentiate or know which ones are the ones to pour into and which ones are the ones to say? You know what, this just I don't have the bandwidth for this.
- [33:47]
A
I have pretty Good spidey sense at this point. And also, you know, most people can't help themselves. So they go from, you know, what seems innocuous and congenial to like, they go for the kill in two seconds, you know, so they kind of like warmed you up maybe a little bit. And then they just, you know, they try to go from like first to home in one stride. And that typically doesn't work. You know, I just had a situation with somebody that is a very, very prominent, very famous chef. And you know, I'd love to do something collaborative with her in the future. And I've had multiple interactions and just spent like a weekend up at her restaurant in Maine. And I didn't say one word, nothing about, you know, what I would like to hopefully happen in the future because the timing just doesn't seem right. And I'm still kind of planting the seeds and building a friendship because I'm more interested in what can happen long term than what can happen in the short term. And I think that's another thing to consider is that if you shoot your shot, there's nothing necessarily wrong with that. But I think that friendship is probably going to be transactional. It's like a drive by friendship. So you may get the person on your podcast, but you may not get anything beyond that. And most of the time, not all the time, most of the time, that thing that you want, the person to write the blurb for your book, the person to be on your podcast, whatever it is, is not as substantial as a long term friendship with that person. So you have to decide if I shoot my shot. And that's all it is, would I rather have that or would I rather benefit from a decade, two decade long true friendship and relationship with this person? Sometimes the answer is going to be yes, in which case go for it, shoot your shot. But in, I would say for me, 90 something percent of the time, I would rather nurture the relationship because whether it's something in the Outlier project, whether it's something with Outlier magazine, whatever the case may be, that's not as important as a long term friendship.
- [36:40]
B
So you brought up the word collaboration, which I love. And you and I have done a number of collaborations in the past, whether it be on books, on events, on community. Right. So we've done so many different things and I'm really excited about our most recent collab, which we are going to share with you right now. But before we get into that, I want to talk a little bit about how you people aren't Teaching what you do in school, right? No one's learning this. No one taught me. I was a psych major in college and they weren't teaching this stuff. And to me, community and how you build community relationship and how you build relationship networking in a true sense of creating a network, a spidey web network. Not, you know, grab your business card and I'll ask you for something that takes you nowhere. How did you start to realizing that this was something that you had, that was a unique skill that you could actually transfer and teach people and now you're teaching it to thousands of people.
- [37:38]
A
I've been doing it for myself for decades. And you know, I was just doing it because I really enjoy and I get so much fulfillment from building these unique friendships in all kinds of different areas. Like it could be sports, business, military, entertainment. Like I just love building friendships with really interesting people. So I had developed, I never even thought of it as like a methodology or a system or anything like that. But I had definitely figured out exactly how to have the right mindset, but then also deploy, employ the right tactical and practical steps to make these things happen. And I've been doing them and I think people started to notice the success. They noticed it through the four books in Standing O. They noticed it in all the incredible legends that we bring on to the outlier project. Then the magazine comes out and people are like, how in the world do you get all these people to do this stuff? And you know, I realized that this thing that I had built for myself, which is completely transformed my life, that I could share this with other people. And that's been really, really fulfilling. To teach kind of the mindset and then the tactical practical strategies to build these high impact, high access relationships. It's an absolute game changer. There is not one book that has ever been written on it. Nobody knows how to do it. I think people know how to build relationships. People know something about networking. This is not networking 101. This is how to build relationships that will literally transform your life. And no one's teaching that, but I've done it for myself. And sometimes those are the best things, things that you actually done yourself. It's how I started my company, something new. I had built some really unique things in talent strategy. And I realized that the result was it had built a company from five people to 300 and we had double digit growth every single year for 17 straight years. And I'm like, wait a second, I could teach other companies how to do the same thing. So I'm Excited about it. And I, I mean, to collaborate with you on this is like a pinch me moment, dream come true. I can't wait.
- [40:28]
B
Oh, me too. I'm so excited because I know the impact we're going to have on people's lives. First, starting with, you know, the reviews that you've had from. You've done these classes a number of times. They are blowing me away. I mean, literally, people are attesting to the fact that it has changed their life, it has changed their business from what they learned and then deployed as a result of, and people are getting immediate results. Can you share one of those examples with us?
- [40:54]
A
Yeah. And I know that Kathy had sent you, I think it was like 40 pages of people saying like, oh my goodness, like, this has just transformed. People are very quickly understanding that this is not rocket science. Anybody can do it, but nobody truly has a codified strategy of how to do it. So once you have that, then you can start deploying it immediately. And we've seen people get the client of their dreams or build their personal advisory board stacked with people that can help them in every area, in every aspect of their life. These are transformational events. These aren't like, okay, I move the needle like one degree. These are like, flip the script and just change everything forever. And I think that's pretty rare, to be honest. And it's exciting. It goes back to what we started with. It's impact. Like, if I can make impact and the, the bigger, the better. And I know through our collaboration we're going to be able to, you know, teach a whole bunch of people how to do this and transform so many lives.
- [42:24]
B
Well, I think we both know it's not what you know, it's who you know. And the way to get to who you know is to join our class. Because I will tell you, this collaborative effort between Scott and I, between the framework that he has and strategy that he has in place and my real time examples, we are going to hit you. We're going to have open Q and A, we are going to rock your world, and we're going to challenge you to go bigger, to identify who is that one person that if you did get to them, it would change your Q4, it would change your 2026, and then we're going to go ahead and teach you how to build that plan to get to them and start changing your life, changing your business, so you can have conversations like this years later with someone who's a true friend, who has brought so many opportunities to you. And that you brought so many opportunities to you and we're doing it at a discounted price right now. But we have limited seats. We cannot help everybody. And so often people want to work with Scott or I and can't afford the higher ticket events that we do. This is the time to get in. This is going to be the lowest price that you can. Work with us. We are starting Monday, October 27, which is almost here. So get a seat while you can. This is the class that is going to change your business, change your life. And we are challenging you to identify. Who is that one person that if you got to. For me, that's my Scott McGregor. Right? Who's that one person? And today it's Patrick Bet David. So let's get to him next. Who is that one person that if you get to that person, it's going to change everything for you. For Q4 and beyond, identify that person. Click the link in the show notes below. Sign up now while the discount is live. It is live right now. Join us in class October 27th and you will be the one writing that review of how this changed your life. Who doesn't want a bigger 2026? Who doesn't want a stronger end to the year that it started? This is the one thing that changes everything. What am I leaving out, Scott?
- [44:16]
A
There's no scarcity, you know, mentality here in terms of like a sales tactic. Like we're keeping. We are keeping it small by design. We want to be impactful. It's going to be very interactive and we're going to have a lot of time for Q and A and you just simply can't do that if the group gets too big. So, you know, unfortunately both Heather and I have substantial time constraints. So I don't know if this is a one and done. I hope it's not, but it certainly could be. But, you know, we want to make an impact and I'm excited for the people that sign up. So I'm ready to go.
- [44:56]
B
So the site I will have in the show notes below, it is the outlier project, Live slash Way Dash Beyond Dash Networking. That link will be in the show notes below. Go check it out. See what people are saying. The reviews will blow you away. You are one person away from changing your year, your life, and you have no idea where that will lead you. Scott and I are just living examples of it right now. Showing you, we're pulling the curtain back, showing you in real time. We're sharing his framework, which is proven and he has taught to literally a Thousand people with massive success. 40 pages of reviews and this is a five star class. I am so excited to go through it with you. I'm so excited for you to identify that one person. Scott. I think you call it Hoosier okra.
- [45:45]
A
I do. So it's going to be more than one. We're going to have 20 that we're going to talk about how to strategically target and enhance those relationships. We'll spend the first two sessions of the masterclass on mindset, because that's critically important, and then the last two on the tactical practical, like, what do I actually do? So when I wake up in the morning, like, what do I do? And that's the disconnect that what happens too often is that people have dreams. I want to be an entrepreneur. I want to write a book, I want to start a podcast. I want to get in better shape. And guess what? It never happens. And the reason why it doesn't happen is they don't have the recipe, they don't have the directions, they don't have the guidebook of how to do it at a tactical, practical, granular level. That's what we're going to give people is not just theory at 30,000ft. We're going to give them exactly what to do. Literally exactly what do I do? What have I been doing for the last two decades? Every single day that's produced the results that have created the Outlier project, Outlier magazine, friendships with people like Heather, et cetera, that's what's exciting. This isn't just theory, this is how do you actually get it done. Because dreams without reality, that just means that your dream's going to die on the one yard line. And there's nothing worse than the regret of I wanted to do this and I never actually figured out the tactical, practical things that I needed to do to get it done.
- [47:35]
B
The time is now. It's the end of the year. It's now or never. Jump in. We do not know if we're going to do this again. So jump into this class now, let's change the rest of your year, let's change your next year, and let's change your life. Because once you learn these strategies in the masterclass, it's a game changer. It's not what you know, it's who you know. And this class is going to teach you how to get to that one person or 20, like Scott is saying. But I'm focused on the one when you can get to that one person that changes everything. You are one person away from your best life. Let us show you how you're going to see all the reviews. Click the link in the show notes below and we will see you in class October 27th. Thank you, Scott.
- [48:16]
A
Thank you, Heather.
- [48:17]
B
See you guys soon. I decided to change that dynamic. I couldn't be more excited for what you're gonna hear. Start learning and growing. Inevitably something will happen. No one succeeds alone.
- [48:34]
A
You don't stop and look around once in a while. You could miss it.
- [48:37]
B
Come on this journey with me.