"Storytelling helps people understand where they fit in creating the magic."

Episode Highlights

[00:02:19] Recruiting People Who Believe in Excellence [00:03:29] Explaining the Long-Term Value of High Standards [00:07:48] Getting Buy-In From Your Current Team [00:10:07] Why Accountability Strengthens Culture [00:10:38] Using Storytelling to Define Customer Experience

Setting high customer service standards is one thing. Getting your team to buy into them is another. In this episode, Lee Cockerell explains how leaders can recruit, train, and communicate in ways that build a culture of excellence. From better interviews to storytelling that defines the ideal customer experience, leaders can create clarity that inspires accountability and pride in great service.

Read my blog for more from this episode.

Resources

CockerellStore.com

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

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