#95 - In this podcast episode I chat with Tom Martin about what a YouTube channel should do behind the scenes if it wants to get more views through search and suggested recommendations.

Tom's experience working on large YouTube channels for companies like the BBC and advising smaller independent channels has led him to be a leading expert in the technical aspects of YouTube. I brought him back to the podcast to share what really works on YouTube to get more reach, gain more subscribers, and ultimately earn more money through the platform.

We discuss how to research keywords for your video titles and tags, how to make sure your other videos show up in the suggested area when someone is watching your videos, how long YouTube videos should be, how frequently you should publish, tips for creating thumbnails, and more.

If you have a YouTube channel that isn’t performing how you want it to, this conversation is for you.

Chapters / Timestamps

0:00 - Introduction
1:50 - Tom's Background
4:19 - Managing Large Channels
11:37 - Recommendations for Small Creators
29:19 - Keyword Research
36:19 - Best Way to Gain Subscribers
37:23 - How Long Your Video Should Be
40:03 - How Often You Should Publish a Video
46:12 - Making Videos You Want to Make vs What YouTube Wants
55:20 - Tom's Current Projects
57:32 - YouTube Isn't for Everyone

Items Mentioned

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

How to Get More Views & Subscribers on YouTube (The Technical Way)