If your publishing feels heavy, your positioning probably is. In this episode, Shawn shows professional creators how to define their audience using AAM—Audience, Aspiration, Method—and a 10-second one-liner you can actually say out loud. When AAM is crisp, creation gets easier, outreach lands, and platform changes don’t shake you.

You’ll hear clear AAM examples (Creator Science, Calm is the New KPI, GrowthDay) and Shawn’s own pivot from fuzzy messaging to a weekly outreach process and product clarity (premise/promise/delivery).

Then we run a timed AAM Drill: 5 minutes on audience identities/psychographics, 5 minutes on concrete aspirations, 5 minutes on the transformation (your method). Cap it with the Flow / Memorability / 10-Second checks so you can use your AAM this week.

Topics discussed:

What is AAM and examples from other creators
The 10-second test, and how you can accomplish it
Where creators get tripped up

Links:

Link to Susan Boles's Episode: https://www.shawnbuttner.com/podcasts/creators-that-crush/episodes/2149041136
Listen on Apple: https://apple.co/3duh0xG
Spotify: https://open.spotify.com/show/5zm76yT667pFBQfvPYhDl8?si=7f0267d0366742f7

Free 30-min Strategy Session: www.shawnbuttner.com/30