Feel like you're creating but your content isn’t landing? The solution could be as simple as treating your content like a product.

Not sure what that means? In this episode, Diana Ordoñez explains how to define the “job” of your content, clarify your audience, and create content that connects. You’ll learn a simple exercise to discover your core values and how to use empathy as a strategic tool for growth.

If you want to turn your content from a hobby into a business, this episode is for you!

Topics discussed:

The product manager mindset for creators
Why creators need to niche down
The “jobs to be done” concept
How to create content that connects (and sells)
How to define your values and build a business around them
What it takes to sustain a creative business

Diana Ordonez is an Executive & High Performance Coach (CHPC, BCC) with a Master’s in Industrial-Organizational Psychology. She draws on her decade of experience as a corporate product management director, along with her journey of personal resilience and growth, to help leaders lead with clarity, purpose, and confidence.

Connect with Diana Ordonez:

https://www.lifeonpurpose.coach/thrive

https://www.youtube.com/channel/UCzBVp_swZl5Mqx_nVCi6fFQ

https://instagram.com/lifeonpurpose.coach/

Listen to Creators That Crush on Apple: https://apple.co/3duh0xG

Listen to Creators That Crush on Spotify: https://open.spotify.com/show/5zm76yT667pFBQfvPYhDl8?si=7f0267d0366742f7

Connect with Shaw Buttner on LinkedIn: https://www.linkedin.com/in/shawnbuttner/

This episode was produced by Podcast Boutique https://www.podcastboutique.com