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What do you do when creating starts to feel pointless?

In this raw and honest episode, Shawn Buttner shares the doubts he’s been facing as a creator in a world where AI generates content at lightning speed, social media feels dull, and audience growth gets harder every day. If you’ve ever wondered, “Why am I even doing this anymore?”—this episode will hit home.

You’ll hear how Shawn worked through feelings of burnout, the fear of irrelevance, and the temptation to quit. He shares how creators at every level—beginner, intermediate, and advanced—can navigate market disruption, shifting platforms, and internal resistance. His biggest lesson? This is part of the job—and the fun.

Get grounded with insights from the real creator journey, hear why personal voice still matters more than ever, and walk away with a reframe that could keep you in the game when others burn out.

🎧 Listen now and learn how to stay inspired—even when creating feels like the last thing you want to do.

2e:T41b,Creating isn't just hard—it's one of the hardest things you can do. There's no step-by-step guide, no guarantees, and no one telling you what to do. For creators, the biggest challenges often lie outside their craft: navigating self-doubt, battling burnout, and pushing through the frustration of slow progress. That's where 'Creators That Crush' comes in. Hosted by certified high-performance coach Shawn Buttner, this show helps you tackle what's holding you back—perfectionism, fear of failure, and overwhelm—so you can thrive sustainably as a creator. Through actionable advice and personal insights, Shawn breaks down the four key areas of creative success: positive psychology, punchy physiology, purposeful productivity, and persuasive people skills. Whether you're seeking to reignite your creative spark, build healthier habits, or overcome imposter syndrome, you'll discover the tools needed to build the life and career you've been working toward. Subscribe today to cu

What’s the Point of Creating Anymore? (And Why I’m Still Here) | Episode 23

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