In today's episode, we dive into the inspiring journey of Ricardo Soto, a former corporate banker who transitioned into the credit repair industry after a personal tragedy led him to explore new opportunities.

In 2015, Ricardo's father's brain tumor diagnosis led to his job loss at Chase Bank, precipitating financial turmoil. With over $100,000 in credit card debt, repossessed vehicles, and charged-off cards, he filed for Chapter 7 bankruptcy in 2018.

Ricardo's foray into credit repair started when he met a dealership employee who introduced him to the concept. His curiosity led him to take charge of his and his wife's credit repair, learning the dos and don'ts of the trade, which then led him to launch his own credit repair company.

Starting a credit repair business requires daring, persistence, and a blend of credit expertise and entrepreneurial skills. Success goes beyond credit repair; it's about running and growing a thriving enterprise.

Ricardo has mastered the art of getting leads and consultations from social media. He can get as many as 120 consultations daily from his 400k+ followers on TikTok and more than 100K followers on Instagram.

How does he manage to do this?

Tune in to learn his very effective tactic that brings all those leads and consultations to his business.

Key Takeaways

Intro (00:00)

Ricardo's background in banking and credit (00:53)

Father-son relationship and entry into credit repair (03:33)

Setting up a credit repair company (11:19)

Consistency in business and social media content creation (27:20)

Attention is the new currency (32:58)

Advice for people just starting out in credit repair (35:34)

Why many credit repair owners fail (39:38)

How to get more leads from social media (45:15)

Why we are in the credit repair industry (49:07)

Additional Resources

Revolutionize Your Credit Repair Business: creditrepairjunkies.com/go

Ricardo Soto’s Instagram and Tiktok

Credit Repair Junkies is the ultimate podcast for credit repair entrepreneurs ready to revolutionize and skyrocket their business.

How Ricardo Soto Generates 120 Credit Repair Appointments Daily on Social Media

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