For three decades, Johnnie Boden has turned cheerful prints, quality fabrics, and unmistakable English charm into one of Britain's most distinctive retail brands – worn by royals, loved internationally, with nearly 2 million active customers and the second-biggest British clothing business in America. But as Johnnie so candidly reveals, his success has been far from linear…

In this business special of Crisis What Crisis? we delve deep into the challenges of starting and running a multinational fashion label offering lessons that apply to almost every founder, entrepreneur and leader.

LESSONS YOU'LL LEARN:

Hire people who complement you, not clone you.
Match paranoia about people with confidence about your core idea.
Ask the stupid questions.
Listen intensely.
Admit failure fast.

FOLLOW BODEN:

Instagram – www.instagram.com/boden/?hl=en

TikTok – www.tiktok.com/@boden_clothing

FOLLOW CRISIS WHAT CRISIS?

Instagram – www.instagram.com/crisiswhatcrisispodcast/?hl=en

TikTok – https://www.tiktok.com/@crisispod

BODEN FOUNDER: The 51% rule that saved my business