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Rudlof Botha
Did you know that mobile gaming giant supercell didn't initially set out to make mobile games? Or that autonomous drone delivery company Zipline originally produced a robotic toy? Many of the best things we've learned have actually come through failures. Every great company's story is defined by moments when the founders make bold decisions. Sometimes to expand scope, sometimes to narrow scope, sometimes changing the business model or the target customer, or even upending the founding premise. These are high stakes moments that risk the business, but can lead to greatness.
Zipline Founder
I think it's worth pointing out that all of our investors thought focusing on logistics was an extremely stupid thing to do. People were like, what are you talking about?
Rudlof Botha
I'm Rudlof Botha, managing partner of Sequoia Capital and the host of Crucible Moments. Previously on Crucible Moments we explored the inflection points that shaped some of the most significant names in technology. Now we're returning for a brand new season. Join us as leaders from Stripe, Zipline, Palo Alto Networks, Klarna, Supercell and more. Share what it's actually like to navigate the make or break decisions. Early stumbles and leaps that turned scrappy startups into market defining forces. You will hear about moments of doubt.
Zipline Founder
It's just so scary. You're totally emotionally raw. You have no idea if you know you're going to make it to the next week or let alone the next month. I think that we had to get lucky and it also helped that we were just totally stubborn and hard headed and we're like, we're doing this. No one's going to get in our way.
Rudlof Botha
We have to change things if and when we want to build this company that would last forever. We have to change moments of resolve.
Supercell Executive
So we pivoted the business and that was a big risk because you're effectively starting to go in some ways start to compete against your own customers. So the stakes actually were very high.
Rudlof Botha
If you're going to be a successful company, you probably will have these re founding moments because inevitably your first product, your first idea, is not the product that gets you to the largest scale ever. Stories of audacious bets.
Supercell Executive
We thought we're going to take the gamble. We were very ambitious. We had a lot of confidence that this is the bet we want to do as a company. We thought this is really a crucible moment where you can actually meaningfully change your position in the entire market.
Rudlof Botha
And the moment when it all pays.
Stripe Leader
Off, I think the whole company stops breathing. In that moment. It felt like the longest, like five minutes of our lives. And then we started just screaming and jumping up and down.
Rudlof Botha
Crucible Moments is back on October 23rd. Until then, catch up on seasons one and two. Wherever you find your podcasts.
Podcast: Crucible Moments
Host: Roelof Botha (Sequoia Capital)
Episode: Crucible Moments Season 3: Coming October 23
Date: October 16, 2025
In this preview episode, Roelof Botha introduces the forthcoming third season of Crucible Moments—a podcast that delves into the pivotal, make-or-break decisions that have defined the trajectories of some of the world’s most influential companies. Highlighting stories of founders and leaders from companies like Stripe, Zipline, Palo Alto Networks, Klarna, Supercell, and others, the podcast promises candid accounts of the risks, failures, and audacious bets that ultimately sparked lasting success.
“Many of the best things we've learned have actually come through failures. Every great company's story is defined by moments when the founders make bold decisions.”
— Roelof Botha [00:13]
“I think it’s worth pointing out that all of our investors thought focusing on logistics was an extremely stupid thing to do. People were like, what are you talking about?”
— Zipline Founder [00:41]
“It's just so scary. You're totally emotionally raw. You have no idea if... you're going to make it to the next week or let alone the next month. I think that we had to get lucky and it also helped that we were just totally stubborn and hard headed and we're like, we're doing this. No one's going to get in our way.”
— Zipline Founder [01:27]
“We have to change things if and when we want to build this company that would last forever.”
— Roelof Botha [01:44]
“So we pivoted the business and that was a big risk because you're... starting to compete against your own customers. So the stakes actually were very high.”
— Supercell Executive [01:53]
“We thought we're going to take the gamble. We were very ambitious. We had a lot of confidence that this is the bet we want to do as a company. We thought this is really a crucible moment where you can actually meaningfully change your position in the entire market.”
— Supercell Executive [02:18]
“Off, I think the whole company stops breathing. In that moment. It felt like the longest, like five minutes of our lives. And then we started just screaming and jumping up and down.”
— Stripe Leader [02:32]
“Many of the best things we've learned have actually come through failures.”
— Roelof Botha [00:13]
“All of our investors thought focusing on logistics was an extremely stupid thing to do. People were like, what are you talking about?”
— Zipline Founder [00:41]
“It's just so scary. You're totally emotionally raw... we were just totally stubborn and hard headed and we're like, we're doing this. No one's going to get in our way.”
— Zipline Founder [01:27]
“So we pivoted the business and that was a big risk because you're... starting to compete against your own customers.”
— Supercell Executive [01:53]
“We thought this is really a crucible moment where you can actually meaningfully change your position in the entire market.”
— Supercell Executive [02:18]
“It felt like the longest, like five minutes of our lives. And then we started just screaming and jumping up and down.”
— Stripe Leader [02:32]
The preview episode carries an honest, vulnerable, and often inspirational tone, capturing the emotional highs and lows that founders experience during inflection points. Through authentic, first-person narratives, it gives listeners a taste of the personal stakes and visionary thinking behind some of tech’s most significant success stories.
Season 3 of Crucible Moments launches October 23.
Listeners can catch up on past episodes via all major podcast platforms.