On this episode of Cultural Catalysts, host Alison McNeil sits down with PennyMaria Jackson, Director of Marketing & Communications at Chicago’s iconic Steppenwolf Theatre Company. With nearly 20 years in arts management, PennyMaria has shaped campaigns for institutions like the Apollo Theater, Alvin Ailey American Dance Theater, and the Tony Awards. From launching Pulitzer Prize–winning plays to creating community access programs, she shares how thoughtful marketing transforms audiences into movements. Listen as we explore the art, science, and heart behind cultural storytelling.