The CVM Trends 2026: Telecom Edition report on the latest strategies, tools, and shifts shaping the Customer Value Management just dropped!

Listen to the CVM Trends Talk, where the experts – Silvia Gomez Dominguez (CVMBoK book co-author), Marek Wiktor Grabowski (B2C CVM Director at Orange Poland), and Sahar Ehsan (Value Steering & CVM Operations at Zain Kuwait) – break down the key insights.

*Key takeaways*

[01:40:00] - CVM's C-suite access is growing, with half of teams now reporting high-up.

[02:20:00] - The CVM "PR problem": why most teams feel unrecognized despite incremental uplifts

[09:05:00] - The fix: stop talking like analysts, tell "business stories".

[11:05:00] - The "shocking" average size of CVM teams is 3-5 people

[11:25:00] - Why are most CVM teams stuck doing ad-hoc work?

[19:15:00] -The maturity gap: core CVM programs vs. experience.

[20:20:00] - The "fast vs. slow" split in KPI tracking.

[32:29:04] - "How do they operate without daily trading?".

[39:20:00] - The ML boom: telcos now run 10+ models.

[40:25:00] - The data foundation crisis: most lack a unified customer view.

[46:10:00] - ML as the "industrialized money printing machine".

[52:20:00] - Future investments: real-time decisioning & dynamic pricing.

[55:15:00] - "Bet your career": the CVM experts' final predictions.

Download the full CVM Trends 2026:Telecom Edition report here: https://exacaster.com/cvm-trends/

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