Podcast
CVM Stories
Hosted by A podcast on Customer Value Management · EN
Calling all Customer Value Managers and those curious about the world of CVM! If you've ever found it challenging to gather information in this field, we've got your back.
CVM Stories features the brightest minds who will share their diverse perspectives on customer base management in Telco and other industries. Together, we explore topics like data analytics, personalization, customer experience, technologies, leadership, and more.
Join us on this journey as we build a community of CVM professionals!
#bigdata #marketing #cvm #customerexperience #analytics #telco
10episodes
Episodes
Newest firstAll episodes
🎙️ Defining the Agentic CVM Era
4w ago01:03:24Tap to summarizeÖzge Efe Aşcı, Senior Manager – Customer Lifecycle Value Management & AI at Vodafone, has spent nearly 15 years driving CVM across multiple markets. For years, CVM's mantra was right offer, right channel, right time. In this episode, he shares why that playbook is breaking and how agentic CVM is rewriting the rules of personalisation.Key takeaways[00:03:33] Why CVM is the real growth engine for mature industries like telco[00:06:08] "Personalization sounds very good until it's done badly" – when relevance turns creepy[00:08:55] Why personalization must start from customer truth, not your product catalog[00:11:24] The cooking analogy – data is the ingredient, decisioning is the recipe, channel is the method[00:20:09] Jobs to be done framework – understanding customer signals throughout their lifecycle[00:24:15] Solve the open ticket first, then sell the iPhone – prioritizing customer needs[00:27:54] "True personalisation is only possible with AI orchestration" – why batch campaigns can't scale[00:36:16] Three AI transformations: natural language analytics, workflow automation, and customer relationships[00:38:01] "AI is rational – it's a complete paradigm shift" – the shift to agent-to-agent commerce[00:48:42] Vodafone UK's retention transformation – from legacy grids to personalized recommendationsConnect with usWeb: https://www.exacaster.com/cvmstories/LinkedIn: / exacaster Instagram: / cvm.stories TikTok: / cvm_stories Video partner: ADLife Creative Studio – https://adlife.lt/
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🎙️Reducing Postpaid Churn Without Ever Giving Discounts
Mar 2400:50:42Tap to summarizeGabriel Felipe Cortes Molina, Senior Loyalty and Retention Manager at Tigo Colombia, reveals how his team reduced postpaid churn without relying on discounts. With 12 years of experience, he shares the operational playbook behind proactive communication, rapid response teams, and cross-functional alignment.Key takeaways[00:04:28] “When you start to give discounts, you are only giving value to the market and destroying the value of the user”[00:05:27] Three main reasons customers churn: competition, bad service, and bill shock[00:09:51] How proactive billing alerts via SMS and WhatsApp prevent customer frustration[00:11:33] Billing changes double or triple contact rates and churn risk[00:17:26] Tracking repeated service signals to identify at-risk customers early[00:19:49] “Sometimes you have to say, I’m really sorry for what you’ve gone through – it’s kind of a superpower”[00:22:37] Competition drove a 57% price decrease in Colombia’s telecom market[00:27:37] Aligning shared KPIs across teams to unlock collaboration on churn reduction[00:36:13] Focus on 1–3 pain points, not 20 dashboards[00:41:10] Gabriel’s proudest moment: building convergence during a company mergerConnect with usWeb: https://www.exacaster.com/cvmstories/LinkedIn: https://www.linkedin.com/company/exacaster/Instagram: https://www.instagram.com/cvm.stories/TikTok: https://www.tiktok.com/@cvm_stories/Video partner: ADLife Creative Studio – https://adlife.lt/
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🎙️The Hidden Power of Transactional Communication in CVM
Nov 2500:47:25Tap to summarizeIn this episode Matthew Tilling, Senior Product Manager at Exacaster, shares a massive opportunity for CVM leaders - transactional comms.What if your highest-engagement channel wasn’t marketing, but transactional messages like bills, alerts, and service updates? Matt shares a playbook for unifying these chaotic comms and turning them into a growth engine.Key takeaways[00:01:10] Transactional vs commercial communications[00:03:40] Why uncoordinated messages hurt CX[00:07:35] The CTO's focus on risk & reliability[00:28:40] Why CVM is the natural owner of the customer experience[00:18:55] The "no big bang" rule for migrating communications[00:19:15] How to de-risk the project with a small, low-risk pilot[00:42:20] Using billing communications to directly improve cash flow[00:27:25] The importance of change management and getting buy-inConnect with usListen to the CVM Stories podcast wherever you prefer:Web: https://www.exacaster.com/cvmstories/LinkedIn: https://www.linkedin.com/company/exacaster/Instagram: https://www.instagram.com/cvm.stories/TikTok: https://www.tiktok.com/@cvm_stories/The video partner: ADLife Creative Studiohttps://adlife.lt/
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🎙️The CVM Trends 2026: Telecom Edition
Nov 1100:59:30Tap to summarizeThe CVM Trends 2026: Telecom Edition report on the latest strategies, tools, and shifts shaping the Customer Value Management just dropped!Listen to the CVM Trends Talk, where the experts – Silvia Gomez Dominguez (CVMBoK book co-author), Marek Wiktor Grabowski (B2C CVM Director at Orange Poland), and Sahar Ehsan (Value Steering & CVM Operations at Zain Kuwait) – break down the key insights.*Key takeaways*[01:40:00] - CVM's C-suite access is growing, with half of teams now reporting high-up.[02:20:00] - The CVM "PR problem": why most teams feel unrecognized despite incremental uplifts[09:05:00] - The fix: stop talking like analysts, tell "business stories".[11:05:00] - The "shocking" average size of CVM teams is 3-5 people[11:25:00] - Why are most CVM teams stuck doing ad-hoc work?[19:15:00] -The maturity gap: core CVM programs vs. experience.[20:20:00] - The "fast vs. slow" split in KPI tracking.[32:29:04] - "How do they operate without daily trading?".[39:20:00] - The ML boom: telcos now run 10+ models.[40:25:00] - The data foundation crisis: most lack a unified customer view.[46:10:00] - ML as the "industrialized money printing machine".[52:20:00] - Future investments: real-time decisioning & dynamic pricing.[55:15:00] - "Bet your career": the CVM experts' final predictions.Download the full CVM Trends 2026:Telecom Edition report here: https://exacaster.com/cvm-trends/The video partner: ADLife Creative Studio https://adlife.lt/
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🎙️How Strict Government Rules Secretly Drive ARPU Growth
Oct 1700:46:47Tap to summarizeIn our new CVM Stories episode, you'll meet Mohamed Mejri from Tunisie Télécom. He navigates some of the strictest government regulations for a telecom in the world.Tune in to hear how he and the CVM team turn rules on pricing, targeting, and messaging into real ARPU growth.Key takeaways[00:02:20] - Hyper-saturated market – 15 million users for 12 million people[00:05:15] - Regulator pre-approves all campaign targets and forecasts[00:05:45] - Post-campaign performance reporting is mandatory[00:35:25] - Prices are fixed across all telecom operators[00:17:08] - The first 30 days are for guidance only – no offers allowed[00:07:25] - Campaigns are capped at 200k users weekly[00:10:47] - Adapting CVM to cultural events like Ramadan is crucial[00:28:45] - Deep segmentation is a requirement, not a choice[00:33:52] - “Booster” campaigns targeting stable customers are most effective[00:45:04] - CVM often acts as the company’s “emergency department”Connect with usListen to the CVM Stories podcast wherever you prefer:Web: https://www.exacaster.com/cvmstories/LinkedIn: https://www.linkedin.com/company/exacaster/Instagram: https://www.instagram.com/cvm.stories/TikTok: https://www.tiktok.com/@cvm_stories/The video partner: ADLife Creative Studio https://adlife.lt/
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🎙️From NATO to Telco — Building Enterprise Customer Value That Wins Awards
Aug 500:55:45Tap to summarizeIn this episode, we sit down with Mirella-Marie Katarina Radman, former NATO project lead, now leading enterprise success at one of Canada’s largest telcos. We talk trust, renewals, and what Customer Value Management (CVM) teams can borrow to win in long-game, high-stakes accounts.Tune in to hear how to lead with trust, plan for renewals years in advance, and build value that doesn’t just convert but lasts.*Key takeaways*[00:02:15] From NATO to Telco: Katarina’s career shift fromdiplomacy to telecom leadership[00:05:40] Early lessons in trust: building value before“customer success” was a term[00:13:30] Enterprise lifecycles: why planning starts 2 yearsbefore renewals [00:19:20] Navigating 10–20 stakeholders per deal:enterprise account reality[00:23:50] Building trust that scales: what wins million-dollarrelationships[00:28:40] Documentation as a strategy: CRM as a livingcustomer record[00:33:25] Day Two is everything: defining success after thecontract is signed[00:41:00] Being the voice of the customer: translatingfeedback into action[00:47:10] The human side of enterprise: empathy still drivesdecisions[00:53:40] Recognized success: winning internal awards forlong-term impact*Connect with us*Listen to the CVM Stories podcast wherever you prefer:Web: https://www.exacaster.com/cvmstories/LinkedIn: https://www.linkedin.com/company/exacaster/Instagram: https://www.instagram.com/cvm.stories/TikTok: https://www.tiktok.com/@cvm_stories/The video partner: ADLife Creative Studiohttps://adlife.lt/
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🎙️Winning CVM in Fixed Services: From Customer Lifecycle to Data Mart
Jul 900:58:18Tap to summarizeIn this episode of CVM Stories, we sit down with Aydin Ismayilov, Head of Customer Value Management at Aztelekom. He shares how to win in CVM in fixed services – where data is sparse, engagement is slower, but the impact can be massive.You’ll hear how to master customer lifecycle management, household-level targeting, smart cross-sell, and how to build a high-performance CVM data mart that actually drives resultsKey takeaways[00:02:02] Aydin’s telco journey from call center to CVM head[00:04:30] Lessons from customer service: speak the customer’s language[00:06:21] A/B testing SMS phrasing improved conversions by 2–3%[00:08:18] Fixed vs. mobile: fixed is slower, more strategic[00:18:37] Router installation: educate to boost NPS[00:26:20] Unique challenges of household targeting[00:29:36] Cross-sell via device count and traffic[00:35:49] Transition from data consumer to data owner[00:43:58] Full CVM automation success story[00:47:20] Failed campaign: offer timing vs. psychologyConnect with usListen to the CVM Stories podcast wherever you prefer:Web: https://www.exacaster.com/cvmstories/LinkedIn:https://www.linkedin.com/company/exacaster/Instagram: https://www.instagram.com/cvm.storiesTikTok :https://www.tiktok.com/@cvm_stories?lang=en
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🎙️How to Build a Customer-Centric and Profit-Driven Culture
Jun 501:14:09Tap to summarizeIn this episode of CVM Stories, we sit down with Orkhan Alipashayev, Head of CVM and BA at Aztelekom, and Aykhan Baylarov, Founder of Dominanta Experience, as they share how to build a customer-centric and profit-driven culture from the ground up.Tune in to hear how they transformed customer experience in a telco from zero to national ministerial praise, what challenges they faced, and the key steps they took to build it.Key takeaways[00:01:00] Launching CVM from zero in a state-owned telco[00:04:00] From project manager to head of CVM: Orkhan’s journey[00:07:00] How CX and CVM roles overlap and complement each other[00:12:00] Fighting legacy systems and building trust in data[00:20:00] Turning chaos into daily automation through Python and R[00:26:00] Transforming culture: from blame to customer-centric thinking[00:36:00] Ministerial recognition boosts internal trust and morale[00:40:00] Nationwide fiber rollout and record-breaking speed boosts[00:48:00] Breaking silos with real field visits and shared ownership[00:56:00] Creating a zero-rated landing page to smooth customer frictionConnect with usListen to the CVM Stories podcast wherever you prefer:Web: https://www.exacaster.com/cvmstories/LinkedIn:https://www.linkedin.com/company/exacaster/Instagram: https://www.instagram.com/cvm.storiesTikTok:https://www.tiktok.com/@cvm_stories
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🎙️Driving Growth through Monetization with Super Apps in Telecom
Apr 30, 202500:58:40Tap to summarizeIn this episode of CVM Stories, we chat with Ryan J. Alvarez, the CEO of VIVA Bolivia, about the impact of super apps on telco revenue.Tune in to hear why now is the perfect time to explore advertising through super-apps, and how this shift is changing the way CVM teams grow revenue.Key takeaways[00:01:00] Ryan’s telecom roots and entrepreneurial journey[00:06:00] Why VIVA bought a distressed telco to prove the concept[00:07:00] The creation and purpose of the Alva protocol[00:10:00] Super app functionality and zero-rated browsing[00:14:25] Revenue sources: ads, banks, marketplaces[00:16:45] 33% prepaid ARPU increase in Bolivia[00:22:25] Helping local advertisers succeed online[00:35:10] Marketplace integration strategy[00:41:00] White-labeled app rollout timeline[00:44:45] Global telco partnerships and fair share visionConnect with usListen to the CVM Stories podcast wherever you prefer:Web: https://www.exacaster.com/cvmstories/LinkedIn: https://www.linkedin.com/company/exacaster/Instagram: https://www.instagram.com/cvm.storiesTikTok:https://www.tiktok.com/@cvm_storiesThe video partner: ADLife Creative Studiohttps://adlife.lt/
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🎙️ Turning Sign-ups into Superfans in Seconds – CVM’s Magic in Fintech
Mar 25, 202501:02:21Tap to summarizeIn this episode of CVM Stories, we sit down with Abdallah Mashashi, Pricing Manager, Axian Group-OIF Cluster, who transitioned from telecom to the dynamic world of Mobile Money. Abdallah shares how CVM in fintech helps turn sign-ups into loyal customers from day one. Hear the secret to instant activation, building trust and dynamic pricing to make customer lifelong fans.*Key takeaways*[00:01:00] Abdallah’s journey from telecom to fintech[00:05:00] How pricing strategies differ in mobile money vs. telecom.[00:07:10] Why cash is still fintech’s biggest competitor[00:10:00] The secret to driving adoption: trust and incentives.[00:15:00] How CVM keeps fintech users engaged and active.[00:20:00] The power of onboarding: first transactions matter.[00:25:00] Fintech’s advantage: rich customer data and personalization.[00:30:00] How fintechs are outpacing banks in digital transformation.[00:35:00] Why innovation is the only way to win in mobile money.[00:40:00] How fintechs are building ecosystems that drive growth.*Connect with us*Listen to the CVM Stories podcast wherever you prefer:Web: https://www.exacaster.com/cvmstories/LinkedIn: https://www.linkedin.com/company/exacaster/Instagram: https://www.instagram.com/cvm.storiesTikTok:https://www.tiktok.com/@cvm_storiesThe video partner: ADLife Creative Studiohttps://adlife.lt/
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